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CN109472647A - A kind of internet advertisement system method for running - Google Patents

A kind of internet advertisement system method for running Download PDF

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Publication number
CN109472647A
CN109472647A CN201811365716.6A CN201811365716A CN109472647A CN 109472647 A CN109472647 A CN 109472647A CN 201811365716 A CN201811365716 A CN 201811365716A CN 109472647 A CN109472647 A CN 109472647A
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China
Prior art keywords
user
platform
terminal
advertisement
party
Prior art date
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CN201811365716.6A
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Chinese (zh)
Inventor
林中宏
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Chongqing Jinghao Advertising Media Co Ltd
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Chongqing Jinghao Advertising Media Co Ltd
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Priority to CN201811365716.6A priority Critical patent/CN109472647A/en
Publication of CN109472647A publication Critical patent/CN109472647A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06KGRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G06K17/0022Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisions for transferring data to distant stations, e.g. from a sensing device
    • G06K17/0025Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisions for transferring data to distant stations, e.g. from a sensing device the arrangement consisting of a wireless interrogation device in combination with a device for optically marking the record carrier
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention provides a kind of couple of user with higher attraction, and the internet advertisement system method for running with high user transformation efficiency, comprising the following steps: internet advertisement system connect with operation merchant tenninal and obtains operation trade company's Third-party payment platform account;Income is obtained by internet advertisement system, and the preset ratio of income is delivered to operation trade company's Third-party payment platform account by Third-party payment platform;The internet advertisement system includes managing platform, mobile app, terminal;The beneficial effects of the invention are as follows the business models and management system based on intelligent advisement player by providing, to cut operating costs, to increase advertising results by advertisement is shown on Internet of Things, cloud system, big data, the mobile communication equipment payment page.While paid-for article and service are provided, moreover it is possible to provide free goods and service to attract user, increase advertising results.

Description

A kind of internet advertisement system method for running
Technical field
This application involves Internet technical fields, and in particular to a kind of internet advertisement system method for running.
Background technique
With the fast development of broadcasting media technology, advertisement playback terminal is widely applied to more and more places, than Such as say market, elevator, building, square etc., more and more businessmans publicize the products & services of oneself using advertisement machine system.
Prior art China patent Internet advertising delivery system (patent No. CN201510529661.8) discloses one kind Internet advertising delivery system, including it is main control server, user terminal, control centre, service terminal, recreation terminal, controller, wide Issue terminal is accused, the user terminal establishes connection by network and control centre, carries out data exchange, and the control centre includes Advertisement processing center launches selection system, advertisement publication module, and the data center connect with main control server, the master control Server remotely connects service terminal, recreation terminal and controller, the controller and ad distribution terminal by cable network Connection, in which: the ad distribution terminal hardware is the facilities such as video/audio, and each ad distribution terminal is mutually indepedent, Mei Geguang It accuses issue terminal and connects a controller.
Ad system in the prior art has the following disadvantages:
1 existing advertisement machine is inadequate to the attraction of crowd.The advertisement that people play advertisement machine is kept someone at a respectful distance.It is unfavorable for product Popularization.
2 equipment components do not have network communication function, need manual patrol machine and change piece.Equipment detection maintenance is inconvenient. Even if equipment component has network function, using broadcast mode is broadcast online, this mode is a kind of waste to Internet resources.
3 do not have positioning function, and advertisement and placement position are not managed.
4 can not achieve the fast accurate docking realization of advertiser and advertising equipment.
5 can not achieve and interact with advertisement viewing user, convert bean vermicelli for advertisement viewing user and transport to bean vermicelli Battalion, user's conversion ratio are lower.
Summary of the invention
To solve the above-mentioned problems, the present invention provides a kind of couple of user with higher attraction, and has high user The internet advertisement system method for running of transformation efficiency, comprising the following steps:
Internet advertisement system connect with operation merchant tenninal and obtains operation trade company's Third-party payment platform account;
Income is obtained by internet advertisement system, and the preset ratio of income is delivered to operation by Third-party payment platform Trade company's Third-party payment platform account;
The internet advertisement system includes,
Manage platform, mobile APP, terminal;
The terminal shows two dimensional code to user;
The terminal shows recommendation information to the user scanned the two-dimensional code;
The management platform judge user whether execute recommendation movement if user complete execute recommendation movement if by terminal to Provide reward in family.
Further,
The recommendation information is by drawing a portrait from presetting database to user's portrait determining after user's big data analysis and according to user Middle selection, user's portrait include terminal positional information, and the recommendation information is third party's public platform or default media advertisement;
The recommendation movement includes the default media advertisement that user pays close attention to third party's public platform or user watches preset time;
It manages platform and obtains third party's public platform transmission user's concern confirmation message;
Management platform pays close attention to confirmation message according to user and determines whether user completes to execute recommendation movement;
Management platform is by sending out incentive goods information, bonuses to terminal after mobile APP acquisition user confirmation click information Default advertisement is printed on product;
Management platform judges terminal incentive goods stock, matches lower than if preset value to supplier's transmission if terminal incentive goods stock Management platform described in goods information includes that system management facility management module, advertiser's management module, supplies dealer management module Answer quotient's management module, member management module, public platform advertising management module, media advertisement management module, order management module, knot Calculate management module, statistical analysis module
The APP includes that Login Register module, shopping cart, order management module, individual center module, disappears at online store module Cease module;
The terminal includes box body, ad display screen, freight house, electronic control system, wireless signal receive-transmit system, and sound equipment is wide Broadcast system, infrared inductor.
Further,
The terminal built-in gps locating module;
Terminal positional information is obtained by terminal gps locating module, access map platform obtains terminal according to terminal positional information Position scene;
The preset ratio is determined according to terminal location scene;
The terminal preset ratio for being set to high-end scene is greater than the terminal for being set to general scene.
Further,
The high-end scene includes public place of entertainment, business community;
The general scene includes living community, public transport place, food and drink place.
Further,
It is described by internet advertisement system obtain income the following steps are included:
Bean vermicelli user data is obtained by terminal, and by obtaining income to bean vermicelli user data operation;
Ad revenue is obtained during user and terminal interaction;
Further,
The user obtains ad revenue with terminal interaction in the process,
When cargo is sold, access Third-party payment platform obtains goods packing ad revenue from advertisement primary account number;
After terminal completes the advertising display of preset time, access Third-party payment platform obtains advertising display from advertisement primary account number and receives Benefit;
After APP completes the advertising display of preset time, access Third-party payment platform obtains advertising display from advertisement primary account number and receives Benefit;
It responds user and obtains cargo instruction, pop up advertisement, user completes to provide cargo with the mutual trend user of advertisement and accesses third Square payment platform obtains advertising display income from advertisement primary account number.
Further,
Institute by bean vermicelli user data operation obtain income include,
Third-party platform is accessed, third-party platform includes wechat platform or microblog or live streaming platform or short video platform;
Bean vermicelli data are pushed to the advertisement primary account number of third-party platform, and advertisement primary account number completes to access the after with bean vermicelli data correlation Tripartite's payment platform obtains bean vermicelli income from advertisement primary account number.
Further,
The Third-party payment platform includes but is not limited to Alipay payment platform or/and wechat payment platform.
Further,
The terminal shows payment information to the user scanned the two-dimensional code;
The management platform receives user-pay and provides cargo to user.
The beneficial effects of the present invention are:
1 present invention just plays advertisement to user after scanning input two dimensional code, it is ensured that advertisement broadcast can be viewed by a user, and be improved The playing efficiency of advertisement avoids meaningless power wastage.
2 present invention show that user draws a portrait by carrying out big data analysis to user's picture, targetedly according to user's portrait Advertisement is played, the playing efficiency of advertisement is improved.
3 platforms are drawn a portrait by user selects to require the public platform of user's concern, so that advertiser's public platform is available big Effective bean vermicelli is measured, avoids obtaining the case where obtaining male's bean vermicelli with the incoherent corpse powder of public platform such as maiden's class public platform, Advertising efficiency is improved, the dispensing wish of advertiser is increased.
4 platforms automatically access third-party platform and improve comercial operation efficiency according to advertising results acquisition ad revenue.
5 business models and management system provided by the invention based on intelligent advisement player, by Internet of Things, cloud system, Advertisement is shown in big data, the mobile communication equipment payment page, to cut operating costs, increases advertising results.It is paid providing While taking commodity and service, moreover it is possible to provide free goods and service to attract user, increase advertising results.
6 present invention innovate the process of advertisement promotion, attract use by way of freely getting incentive goods Family improves the attraction to user.
7 present invention realize that the automatic downloading of advertising pictures and video, timing play by 4G network communication, automatic to upgrade Program, energy automatic detection and rehabilitation part self problem, reduces maintenance cost.Advertisement video and picture use download online, from The mode that line plays saves Internet resources.
8 present invention pass through mobile communication technology to equipment into positioning, according to the difference of locating region, targetedly carry out wide It accuses and promotes.
9 present invention can initiate order control advertisement machine by backstage and intercut, such as emergency notice by technological means;Tightly Anxious public service ads;The information such as search notice can promptly be shown by this channel.
Detailed description of the invention
Fig. 1 is one embodiment of the invention internet advertisement system method for running flow chart.
Fig. 2 is one embodiment of the invention system architecture diagram.
Fig. 3 is one embodiment of the invention flow chart.
Specific embodiment
The present invention realize goal of the invention technical solution thinking first is that, by user provide reward cargo, motivate user Advertisement is watched, ad conversion rates are improved, obtains user data, by obtaining income to user data operation.
As shown in Figure 1, the present invention provides a kind of internet advertisement system method for running, comprising the following steps:
Internet advertisement system connect with operation merchant tenninal and obtains operation trade company's Third-party payment platform account;
Income is obtained by internet advertisement system, and the preset ratio of income is delivered to operation by Third-party payment platform Trade company's Third-party payment platform account;
The internet advertisement system includes,
Manage platform, mobile APP, terminal;
The terminal shows two dimensional code to user;
The terminal shows recommendation information to the user scanned the two-dimensional code;
The management platform judge user whether execute recommendation movement if user complete execute recommendation movement if by terminal to Provide reward in family.
The server that management platform runs on cloud in the present embodiment passes through mobile communications network and mobile APP, terminal company It connects;The mobile intelligent terminal of mobile APP operation and user, mobile intelligent terminal can be smart phone, it is flat to be also possible to intelligence Plate, mobile APP are followed by obtaining user data into wechat, the third-party platforms such as trill by user's authorization, and user data includes using The ID at family, head portrait etc..Terminal is interacted by two dimensional code and user, after scanning input two dimensional code, indicates that user has done Good to prepare to start to watch advertisement, traditional outdoor advertising equipment all plays advertisement, this hair in spite of there is user's viewing according to plan It is bright just to play advertisement to user after scanning input two dimensional code, it is ensured that advertisement broadcast can be viewed by a user, and improve broadcasting for advertisement Efficiency is put, meaningless power wastage is avoided.
The recommendation information is by drawing a portrait from present count to user's portrait determining after user's big data analysis and according to user According to selecting in library, user's portrait includes terminal positional information, and the recommendation information is third party's public platform or default media advertisement;
Big data analysis to user includes the photo that user is obtained by the camera of terminal or user's smart phone, to user Age, gender, dress is identified, generate user's portrait, according to preset user portrait and the corresponding relationship of advertisement to Family plays advertisement.Advertisement is targetedly played according to user's portrait, improves the playing efficiency of advertisement.
The recommendation movement includes the default media advertisement that user pays close attention to third party's public platform or user watches preset time;
It manages platform and obtains third party's public platform transmission user's concern confirmation message;
Management platform pays close attention to confirmation message according to user and determines whether user completes to execute recommendation movement;
Third party's public platform can be the public platform of advertiser's offer, and after user completes public platform concern movement, platform is to user Incentive goods are provided, can allow a large amount of beans vermicelli of acquisition of advertiser's low cost, platform by user's portrait selects that user is required to close The public platform of note, so that the available mass efficient bean vermicelli of advertiser's public platform, avoids obtaining and the incoherent corpse of public platform The case where powder such as maiden's class public platform obtains male's bean vermicelli, improves advertising efficiency, increases the dispensing wish of advertiser.
Management platform is encouraged by sending out incentive goods information to terminal after mobile APP acquisition user confirmation click information It encourages and is printed with default advertisement on article;
Management platform judges terminal incentive goods stock, matches lower than if preset value to supplier's transmission if terminal incentive goods stock Goods information.The management platform includes that system management facility management module, advertiser's management module, supplies dealer management module Answer quotient's management module, member management module, public platform advertising management module, media advertisement management module, order management module, knot Calculate management module, statistical analysis module
The APP includes that Login Register module, shopping cart, order management module, individual center module, disappears at online store module Cease module;
The terminal includes box body, ad display screen, freight house, electronic control system, wireless signal receive-transmit system, and sound equipment is wide Broadcast system, infrared inductor.
The terminal built-in gps locating module;
Terminal positional information is obtained by terminal gps locating module, access map platform obtains terminal according to terminal positional information Position scene;
The preset ratio is determined according to terminal location scene;
The terminal preset ratio for being set to high-end scene is greater than the terminal for being set to general scene.
Map platform can be Baidu map platform or Tencent's map platform, obtain location information geography position in map platform Label is set, scene locating for terminal is judged by geographical location label, is played and scene tonality phase according to the selection of scene specific aim The advertisement of symbol or the public platform for recommending concern, improve the efficiency of advertisement operation.
The high-end scene includes public place of entertainment, business community;
The general scene includes living community, public transport place, food and drink place.
It is described by internet advertisement system obtain income the following steps are included:
Bean vermicelli user data is obtained by terminal, and by obtaining income to bean vermicelli user data operation;
Ad revenue is obtained during user and terminal interaction;
For terminal by obtaining bean vermicelli user data after user's authorization to user method incentive goods, bean vermicelli user data includes using Id information of the family in platforms such as third-party platforms such as wechat trill, head image information etc., bean vermicelli user data further includes terminal analysis The user's portrait information obtained, draws a portrait information by user to select most suitable bean vermicelli user data operation way, improves The efficiency of bean vermicelli data operation.
The user obtains ad revenue with terminal interaction in the process,
When cargo is sold, access Third-party payment platform obtains goods packing ad revenue from advertisement primary account number;
After terminal completes the advertising display of preset time, access Third-party payment platform obtains advertising display from advertisement primary account number and receives Benefit;
After APP completes the advertising display of preset time, access Third-party payment platform obtains advertising display from advertisement primary account number and receives Benefit;
It responds user and obtains cargo instruction, pop up advertisement, user completes to provide cargo with the mutual trend user of advertisement and accesses third Square payment platform obtains advertising display income from advertisement primary account number.
Terminal is completed to automatically access third platform after advertisement plays, according to the payment agreement authorized in advance with advertiser, from Third-party platform obtains income, improves the efficiency of ad system commercial operation.
Institute by bean vermicelli user data operation obtain income include,
Third-party platform is accessed, third-party platform includes wechat platform or microblog or live streaming platform or short video platform;
Bean vermicelli data are pushed to the advertisement primary account number of third-party platform, and advertisement primary account number completes to access the after with bean vermicelli data correlation Tripartite's payment platform obtains bean vermicelli income from advertisement primary account number.
The Third-party payment platform includes Alipay payment platform or/and wechat payment platform.
The terminal in the present invention is described further with management platform and mobile APP below,
In an embodiment of the present invention, management platform is set to Cloud Server, and mobile APP is set to the mobile phone end of user; Terminal is set to public arena;
The terminal shows two dimensional code to user;
The terminal shows recommendation information or cargo payment information to the user scanned the two-dimensional code;
When user does not select to see advertisement or concern public platform cargo can be bought with direct payment.
Cargo is high-grade paper handkerchief in an embodiment of the present invention.
Cargo is the high-grade paper handkerchief for being printed with advertisement in an embodiment of the present invention.
The management platform judges whether user executes recommendation movement and pass through terminal if user completes to execute recommendation movement It provides and rewards to user, or receive user-pay and provide cargo to user.
By showing that two dimensional code is realized mutual between system and user by the mode of scanning input two dimensional code to user It is dynamic, increase user's Attraction Degree of ad system.
The recommendation information is by drawing a portrait from present count to user's portrait determining after user's big data analysis and according to user According to selecting in library, user's portrait includes terminal positional information, and the recommendation information is third party's public platform or default media advertisement.
When user operates before terminal, camera obtains user images, and carries out big data according to user images Analyze and determine user portrait, as user be child, maiden, middle-aged women, old man etc., and according to user portrait targetedly push The dispensing that advertising efficiency reduces useless advertisement can be improved in advertisement.
User's portrait includes terminal positional information, and platform can targetedly push not according to the different regions locating for user Same media advertisement, improves advertising efficiency.
The recommendation movement includes the default media advertisement that user pays close attention to third party's public platform or user watches preset time;
It manages platform and obtains third party's public platform transmission user's concern confirmation message;
Management platform pays close attention to confirmation message according to user and determines whether user completes to execute recommendation movement.
Management platform is encouraged by sending out incentive goods information to terminal after mobile APP acquisition user confirmation click information It encourages and is printed with default advertisement on article.
Incentive goods are sent when user pays close attention to third party's public platform or watches default media advertisement rear line, stimulate user Advertisement or concern third party's public platform are watched, advertising platform obtains fund feedback by advertiser or third party's public platform and obtains benefit The forward circulation that profit realizes business model realizes the sustainable development of ad system.
Management platform judges terminal incentive goods stock, sends out lower than if preset value to supplier if terminal incentive goods stock Delivery goods information.
It is directly sent to supplier when managing the platform discovery terminal short supply of stock and matches goods information, it is laggard that supplier is connected to information Row cooperation improves the operational efficiency of system.
The management platform includes, system management facility management module, dealer management module, advertiser's management module, Supplier management module, member management module, public platform advertising management module, media advertisement management module, order management module, Settlement management module, statistical analysis module.
The function of being realized below to each module in APP in one embodiment of the invention is explained.
Device management module realizes following functions:
Terminal class is set, shares in the benefit etc. and counting foundation is provided for terminal advertisement price, advertisement.
Vendor equipment information management, equipment manager batch import supplier provide device mac address, it is for sale and Its online address is shown after dealer's registration.The equipment only imported, dealer can just succeed in registration, and it is not non-otherwise to mark it Method registration.
After terminal device information management, dealer's purchase of equipment and registration, terminal device information can then be checked, contain and set Make preparations for sowing class, model, specification, MAC Address, province, city, area, better address, dealer, dealer's phone number, supplier, installation The contents such as time, unbundlings number.The operations such as inquiry, modification, deletion, unbundlings are provided.
Address unbundlings: the binding relationship between terminal device and its installation addresses is released, is re-registered after dealer's telephone-moving. Limit is three times.
Personnel's unbundlings: the incidence relation between contact terminal device and dealer, after dealer changes hands equipment again Registration.Limit is three times.
Equipment region presses level Four division, province, city, area, better address.
Terminal authorization setting, the contents such as the daily Free Acquisition goods maximum quantity of setting terminal, goods consumption early warning quantity.
Following functions are realized in dealer management:
Distributor information management manages distributor information, includes dealer's account, password, name, ID card No., correspondent party The contents such as formula, address, shroff account number, Alipay account, wechat account, function include newly-increased, modification, deletion, inquiry, password weight It sets.
Network of personal connections checks, the relationship between superior and subordinate between graphic software platform dealer.
Advertiser's management module realizes following functions:
Advertiser's management, is managed media advertisement and public platform advertisement putting business information.Including Jing Convicting APP account, close The contents such as code, contact person, ID card No., contact method, contact address, mailbox, Business Name.Including increasing newly, modifying, delete It removes, inquire, the functions such as Modify password.
Administrator, which has, resets its cryptographic function.
Contract management, the contract that management is signed with advertisement putting business, is divided into and signing a contract and two kinds of contract under line online.? The contract that line is signed checks that the contract signed under line provides attachment upload capability with sheet format.
Supplier management module realizes following functions
Supplier information management, manage goods, terminal equipment suppliers information, comprising classification, supplier's account, password, contact person, The contents such as contact address, contact method, ID card No., Business Name.Comprising newly-increased, modification, delete, inquiry, password resetting Etc. functions.
Member management module realizes following functions:
Membership information management is managed the user information for having paid close attention to enterprise's public platform, includes member address, nickname, acquisition The contents such as goods number.
Goods history is obtained, checks that some member obtains the record of goods, comprising obtaining address, time, terminal device, acquisition side The contents such as formula (free, charge), attentinal contents (being used when free).
Public platform advertising management module realizes following functions:
Public platform management, public platform information management contain public platform head portrait, the chained address paid close attention to automatically, illustrate to introduce, is wide Accuse quotient, the contents such as access times, residue degree, total amount, residual amount.It contains newly-increased, modification, delete, inquiry, audit Etc. functions.
The setting of public platform distribution rules, setting public platform needs the region distributed, whether distinguish gender, period and its is excellent First grade sequence.
When some region or certain terminal device do not have the dispensing of corresponding public platform, platform itself public platform is launched.
Public platform concern record, member's barcode scanning and when freely getting goods on the terminal device, need to pay close attention to some public platform, point Public platform is hit to pay close attention to automatically and record the contents such as its concern time, member, public platform.Member can not take again Guan Zaiguan by concern The mode of note repeats to pay close attention to the same public platform.
Media advertisement management module realizes following functions
Media advertisement is uploaded to terminal server, terminal server by way of uploaded videos attachment by media advertisement management Timing is distributed to front server.Media advertisement contains advertiser, contract time started, contract end time, current contract The contents such as state, broadcasting time, video length, and the play area of media advertisement, period can be set.
Ad review after media advertisement uploads, needs advertising department staff to audit whether ad content meets law, public affairs Department etc. requires and whether its broadcasting period is occupied etc..It can play on terminal device again after the approval.
Media advertisement plays record, and terminal device timing, which is played to record, is uploaded to platform, platform it is done summarize it is aobvious Show.Contain the contents such as advertiser, advertisement, play time, terminal device, affiliated area.And it can be according to advertiser, advertisement, area The modes such as domain, period summarize checking.
Order management module realizes following functions:
Sales order record, contain the order time, order status, payment situation, payment method, order detail product information, The information such as purchaser, delivery address.
Goods return and replacement management, dealer submit goods return and replacement application in APP, contact staff can carry out checking herein dealer, The contents such as goods return and replacement reason, application time, contact method, by being linked up under line and according to actually exchanging information to goods return and replacement application It is handled.
Return process supports reimbursement.
It withdraws deposit record, shows record of withdrawing deposit in APP, contain the people that withdraws deposit, APP, the time of withdrawing deposit, Withdrawal Amount, the amount of tax to be paid, arrive The contents such as account time.
Following functions are realized in settlement management
Share in the benefit rule setting, goods is shared in the benefit rule setting: (member), platform gained (member) obtained by sale commodity price (member), owner, goods at This (member);Obtained by owner and synthesis obtained by platform is the price of sale goods.Public platform advertisement goods: (member), goods cost obtained by owner (member);
Advertisement is shared in the benefit rule setting: being related to that owner distributes (percentage), platform operation expense (), advertising business person deduct a percentage (), save Advertisement operation agent (percentage), owner are dialled than directly pushing away people's (percentage), A Terminal Type distribution coefficient, B Terminal Type distribution system Number, C Terminal Type distribution coefficient.
It is related to owner to distribute (percentage), platform operation expense (), advertising business person's deduction (), save advertisement operation agent (percentage) summation is 100%, and owner dials than being the percentage from the part that oneself is obtained.
In an embodiment of the present invention, 10000 yuan of expense after advertisement tax, 10 terminal devices participate in playing, and wherein A class is whole 2, end, B Terminal Type 3, C Terminal Type 5;Owner's percentage is 50% in actual configuration parameter, and platform percentage 20% saves generation Manage quotient 10%, business personnel's deduction 20%, owner directly pushes away people 10%, A class coefficient 1.5, B class coefficient 1.2, C class coefficient 1 then:
Obtained by platform: 10000 yuan * 20%;
Obtained by agent: 10000 yuan * 10%
Obtained by business personnel: 10000 yuan * 20%
Obtained by one A Terminal Type equipment: (10000 yuan * 50%/(2*1.5+3*1.2+1*5)) * 1.5
Obtained by one B Terminal Type equipment: (10000 yuan * 50%/(2*1.5+3*1.2+1*5)) * 1.2
Obtained by one C Terminal Type equipment: (10000 yuan * 50%/(2*1.5+3*1.2+1*5)) * 1
Obtained by lineal promoter: owner's gained * 10%/lineal promoter's number terminal device is divided into rule setting
The rule that is divided into of terminal device multistage dealer is set, dealer is set as eight grades, respectively promoter, equipment user, Create visitor, encrypt-decrypt algorithm, regional agent, city-level agent, provincial agent, joint founder;Dealer's rank is respectively set to reach At condition, condition is to buy by oneself and retail number of units, promote trade and investment examination, cumulative sale number of units;Dealers at different levels are respectively set to share in the benefit ratio.
Divide during profit, when two-stage dealer is sane level dealer up and down if it exists, higher level is blocked when sharing in the benefit by junior It cuts and is not shared in the benefit.
Dealer's rank is automatically updated, but dealer is allowed to provide funds to join, then by its rank of administrator setting.
It obtains all sharing in the benefit lower than its rank if advanced dealer directly pushes away equipment.
It buys an equipment and gives coupons, coupons are set as individual amount of money and coupons quantity.Coupons are in its hair It can withdraw deposit after exhibition junior dealer.
It buys an equipment and gives 58800 yuan of (layout type) advertisement agencies and be divided into coupons, when dealer draws to when advertisement, With the 5% deduction coupons taken after advertisement tax, forms the additional advertisement of dealer and pull expense.
Public platform advertisement record of sharing in the benefit shows the situation of sharing in the benefit of each advertisement, and shares in the benefit record display medium comprising media advertisement Advertisement is shared in the benefit situation, and terminal is divided into record, and what display terminal sales figure and every sales figure were related to is divided into result.Packet It is divided into dealer containing terminal MAC address, purchaser, purchaser's phone, time buying, acquisition, is divided into the amount of money, is divided into the time, arrives The contents such as account time.
Statistical analysis module realizes following functions:
Gathering records, and expense collects situation statistics after advertisement tax.
Facility information statistics can be counted by contents such as region, placement place, registion time, not give advertising platform essence Standard, which is launched, provides foundation.
Generate goods purchase report, can per diem, week, the moon, extreme, the goods buying situation for counting each stage year.
Generate goods consume report, can per diem, week, the moon, extreme, the shipment situation for counting each stage year.
Generation is shared in the benefit report, can per diem, week, the moon, extreme, the situation of sharing in the benefit for counting each stage year.
The function of being realized below to each module in APP in one embodiment of the invention is explained.
Login Register realizes following functions
It logs in, fills in cell-phone number, password, identifying code and log in APP, only login user can just carry out generation order operation, not Login may browse through store, shopping cart be added in product.
Registration, input handset number simultaneously obtain mobile phone note verification code, and APP intercepts identifying code automatically after mobile phone receives identifying code Input completes registration, needs user voluntarily to arrive individual center and improve the contents such as personal information, shipping address.
Online store module realizes following functions
It shows store page, may browse through the product list for inquiring state on sale, shown in the form of picture plus segment word, comprising wide Announcement, goods, advertisement such as supplement with money at the products, can click into details page.
It shows details page, shows the contents such as product picture, technical parameter, specification, price, and can choose quantity, select Shopping cart is added in specification or directly purchase generates and enters order to be paid.
Media advertisement class product is in purchase, selection region (province, city, region, commercial circle), terminal class, basis in order Terminal class selects specific terminal (the full choosing of default), plays period, period broadcasting time, and if desired multi-period or polymorphic type is set It is standby to be separately added into shopping cart.
Public platform commercial paper product purchase when, in order selection region (province, city, region, commercial circle), terminal class, push away Gender is sent, if the push of polymorphic type equipment is needed to need to be distributed addition shopping cart or purchase.
Shopping cart module realizes following functions:
The product list, quantity, unit price of shopping cart has been added in display, and the contents such as total price can choose clearing and generate to be paid order List and jumping confirms an order.
Following functions are realized in order management:
Show order list, be divided into order to be paid, wait deliver, wait receive, be completed order, whole orders, order list is aobvious Show product list, quantity, unit price, the contents such as total price, click can enter the order detail page.
Show order detail, in details page, order to be paid shows order detailed content, includes product list, quantity, list Valence, total price are able to carry out on-line payment, support the means of payment such as Alipay, wechat, can replace or increase newly shipping address, It cancels an order.Remaining type order will also show logistics information in addition to showing detailed content, support the return of goods, function of exchanging goods, user It fills in goods return and replacement to illustrate and submit, be handled to communication under contact staff's line.
Individual center module realizes following functions:
Editor checks personal information, includes account, password, name, gender, ID card No., phone number, bank account, branch Pay the contents such as precious account.
Itself shipping address is edited, and default shipping address is set, default shipping address will be used when generating order.
End of scan equipment two dimensional code, and the contents such as input handset number, owner's name, identification card number, device address into The registration and binding of row equipment.
Check oneself purchase and chartered list of devices, the contents such as operating condition, address, the details of equipment.
By the content statistics goods sales situation such as equipment, region, time.
The account balance for showing user can operate and withdraw deposit, count situation of sharing in the benefit by the date, can check all disengaging of account Record, can check record details comprising being divided into contents, each in and out records such as record, record of withdrawing deposit, consumer record.
It is divided into record details to show promoter, be divided into the amount of money, until the account time, arrived the account time.
Message module realizes following functions:
When abnormal conditions occurs in terminal device sale goods under the user name or in the case that goods will have been sold, system can be issued Early warning information is to user, so that user ascertains the reason or replenishes.
Fig. 3 is one embodiment of the invention flow chart, as shown, the detailed process in the embodiment are as follows:
1) user scans the two dimensional code sold and printed on advertising equipment using wechat.
2) user selects concern public platform.
3) photos and sending messages give terminal system shipment after background system confirmation user completes concern public platform movement.
The process of goods is obtained in another embodiment of the present invention user are as follows:
1) user scans the two dimensional code sold and printed on advertising equipment using wechat.
2) then goods is bought in selection.
3) settlement amounts are shown in wechat public platform.User selects Alipay payment.
4) the payment page is jumped to, after successful payment, system background photos and sending messages give machine for vending shipment.
The beneficial effects of the present invention are:
1 present invention just plays advertisement to user after scanning input two dimensional code, it is ensured that advertisement broadcast can be viewed by a user, and be improved The playing efficiency of advertisement avoids meaningless power wastage.
2 present invention show that user draws a portrait by carrying out big data analysis to user's picture, targetedly according to user's portrait Advertisement is played, the playing efficiency of advertisement is improved.
3 platforms are drawn a portrait by user selects to require the public platform of user's concern, so that advertiser's public platform is available big Effective bean vermicelli is measured, avoids obtaining the case where obtaining male's bean vermicelli with the incoherent corpse powder of public platform such as maiden's class public platform, Advertising efficiency is improved, the dispensing wish of advertiser is increased.
4 platforms automatically access third-party platform and improve comercial operation efficiency according to advertising results acquisition ad revenue.
5 business models and management system provided by the invention based on intelligent advisement player, by Internet of Things, cloud system, Advertisement is shown in big data, the mobile communication equipment payment page, to cut operating costs, increases advertising results.It is paid providing While taking commodity and service, moreover it is possible to provide free goods and service to attract user, increase advertising results.
6 present invention innovate the process of advertisement promotion, attract use by way of freely getting incentive goods Family improves the attraction to user.
7 present invention realize that the automatic downloading of advertising pictures and video, timing play by 4G network communication, automatic to upgrade Program, energy automatic detection and rehabilitation part self problem, reduces maintenance cost.Advertisement video and picture use download online, from The mode that line plays saves Internet resources.
8 present invention pass through mobile communication technology to equipment into positioning, according to the difference of locating region, targetedly carry out wide It accuses and promotes.
9 present invention can initiate order control advertisement machine by backstage and intercut, such as emergency notice by technological means;Tightly Anxious public service ads;The information such as search notice can promptly be shown by this channel.
The above embodiment is interpreted as being merely to illustrate the present invention rather than limit the scope of the invention.? After the content for having read record of the invention, technical staff can be made various changes or modifications the present invention, these equivalent changes Change and modification equally falls into the scope of the claims in the present invention.

Claims (9)

1. a kind of internet advertisement system method for running, which comprises the following steps:
Internet advertisement system connect with operation merchant tenninal and obtains operation trade company's Third-party payment platform account;
Income is obtained by internet advertisement system, and the preset ratio of income is delivered to operation by Third-party payment platform Trade company's Third-party payment platform account;
The internet advertisement system includes,
Manage platform, mobile app, terminal;
The terminal shows two dimensional code to user;
The terminal shows recommendation information to the user scanned the two-dimensional code;
The management platform judge user whether execute recommendation movement if user complete execute recommendation movement if by terminal to Provide reward in family.
2. a kind of internet advertisement system method for running as described in claim 1, which is characterized in that
The recommendation information is by drawing a portrait from presetting database to user's portrait determining after user's big data analysis and according to user Middle selection, user's portrait include terminal positional information, and the recommendation information is third party's public platform or default media advertisement;
The recommendation movement includes the default media advertisement that user pays close attention to third party's public platform or user watches preset time;
It manages platform and obtains third party's public platform transmission user's concern confirmation message;
Management platform pays close attention to confirmation message according to user and determines whether user completes to execute recommendation movement;
Management platform is by sending out incentive goods information, bonuses to terminal after mobile app acquisition user confirmation click information Default advertisement is printed on product;
Management platform judges terminal incentive goods stock, matches lower than if preset value to supplier's transmission if terminal incentive goods stock Management platform described in goods information includes that system management facility management module, advertiser's management module, supplies dealer management module Answer quotient's management module, member management module, public platform advertising management module, media advertisement management module, order management module, knot Calculate management module, statistical analysis module
The APP includes that Login Register module, shopping cart, order management module, individual center module, disappears at online store module Cease module;
The terminal includes box body, ad display screen, freight house, electronic control system, wireless signal receive-transmit system, and sound equipment is wide Broadcast system, infrared inductor.
3. a kind of internet advertisement system method for running as described in claim 1, which is characterized in that
The terminal built-in gps locating module;
Terminal positional information is obtained by terminal gps locating module, access map platform obtains terminal according to terminal positional information Position scene;
The preset ratio is determined according to terminal location scene;
The terminal preset ratio for being set to high-end scene is greater than the terminal for being set to general scene.
4. a kind of internet advertisement system method for running as described in claim 1, which is characterized in that
The high-end scene includes public place of entertainment, business community;
The general scene includes living community, public transport place, food and drink place.
5. a kind of internet advertisement system method for running as described in claim 1, which is characterized in that
It is described by internet advertisement system obtain income the following steps are included:
Bean vermicelli user data is obtained by terminal, and by obtaining income to bean vermicelli user data operation;
Ad revenue is obtained during user and terminal interaction.
6. a kind of internet advertisement system method for running as claimed in claim 5, which is characterized in that
The user obtains ad revenue with terminal interaction in the process,
When cargo is sold, access Third-party payment platform obtains goods packing ad revenue from advertisement primary account number;
After terminal completes the advertising display of preset time, access Third-party payment platform obtains advertising display from advertisement primary account number and receives Benefit;
After APP completes the advertising display of preset time, access Third-party payment platform obtains advertising display from advertisement primary account number and receives Benefit;
It responds user and obtains cargo instruction, pop up advertisement, user completes to provide cargo with the mutual trend user of advertisement and accesses third Square payment platform obtains advertising display income from advertisement primary account number.
7. a kind of internet advertisement system method for running as claimed in claim 5, which is characterized in that
Institute by bean vermicelli user data operation obtain income include,
Third-party platform is accessed, third-party platform includes wechat platform or microblog or live streaming platform or short video platform;
Bean vermicelli data are pushed to the advertisement primary account number of third-party platform, and advertisement primary account number completes to access the after with bean vermicelli data correlation Tripartite's payment platform obtains bean vermicelli income from advertisement primary account number.
8. a kind of internet advertisement system method for running as described in claim 1, it is characterised in that
The Third-party payment platform includes but is not limited to Alipay payment platform or/and wechat payment platform.
9. a kind of internet advertisement system method for running as described in claim 1, it is characterised in that
The terminal shows payment information to the user scanned the two-dimensional code;
The management platform receives user-pay and provides cargo to user.
CN201811365716.6A 2018-11-16 2018-11-16 A kind of internet advertisement system method for running Pending CN109472647A (en)

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CN112396458A (en) * 2020-11-19 2021-02-23 无锡旭佰科技服务有限公司 Big data advertisement accurate delivery system based on Internet of things
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CN116805255A (en) * 2023-06-05 2023-09-26 深圳市瀚力科技有限公司 Advertisement automatic optimizing throwing system based on user image analysis

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CN115115401A (en) * 2022-06-27 2022-09-27 上海汇付支付有限公司 Network advertisement aggregation platform system and operation method thereof
CN116805255A (en) * 2023-06-05 2023-09-26 深圳市瀚力科技有限公司 Advertisement automatic optimizing throwing system based on user image analysis
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Application publication date: 20190315