CN108900861A - A kind of method and apparatus obtaining advertising effect data - Google Patents
A kind of method and apparatus obtaining advertising effect data Download PDFInfo
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- CN108900861A CN108900861A CN201810707414.6A CN201810707414A CN108900861A CN 108900861 A CN108900861 A CN 108900861A CN 201810707414 A CN201810707414 A CN 201810707414A CN 108900861 A CN108900861 A CN 108900861A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/231—Content storage operation, e.g. caching movies for short term storage, replicating data over plural servers, prioritizing data for deletion
- H04N21/23109—Content storage operation, e.g. caching movies for short term storage, replicating data over plural servers, prioritizing data for deletion by placing content in organized collections, e.g. EPG data repository
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Social Psychology (AREA)
- General Health & Medical Sciences (AREA)
- Health & Medical Sciences (AREA)
- Computer Networks & Wireless Communication (AREA)
- Computer Graphics (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The present invention relates to a kind of method and apparatus for obtaining advertising effect data, include the following steps：It acquires the video of advertisement viewing person and sends the server to, the server carries out data analysis to the video, analyze the sight of the advertisement viewing person, determine whether the advertisement viewing person pays close attention to the advertisement video content that the position is shown in the period, if the time that the sight of the advertisement viewing person agglomerates a certain position on a display screen reaches preset time threshold values, determine that advertisement viewing person is paying close attention to the advertisement video content that the position is shown in the period.The present invention can help advertisement operators and advertisement video provider to obtain advertising effect data, be more effectively carried out the verifying of advertising effect.
Description
Technical field
The present invention relates to a kind of big data analysis and processing more particularly to a kind of methods for obtaining advertising effect data
And device.
Background technique
Information publication internet-of-things terminal can be understood as traditional advertisement machine, be mainly used in subway station, airport,
Market, building etc. need the place of advertising, and the effect of advertising and the effect for how improving advertisement are manufacturer and fortune
Seek the foundation of quotient's concern the most and operator's adjustment advertisement charging.
It is wide that the document of Patent No. 201310243733.3 discloses a kind of interactive information publication internet-of-things terminal realization
The method for accusing interaction, it includes the following steps：
S1：User pays close attention to advertisement video being played on display screen；
S2：System automatic identification user advertisement video content of interest；
S3：System is tabled look-up according to user's advertisement video content of interest, is searched corresponding to the advertisement video content
Advertisement details；
S4：Show advertisement details.
Display screen can use touch display screen, can identify that the touch of user is clicked.On user's point touching display screen
Advertisement video, then represent user and paying close attention to or wanting to further appreciate that advertisement video content being played on display screen.
The step of system clicks automatic identification user advertisement video content of interest according to user includes following sub-step：
S2011：The location and time that system records user is clicked in touch display screen；
S2012：System is according to the click location and time information, in conjunction with broadcasting note of the advertisement video in touch display screen
Record obtains user in the position and the advertisement video content clicked of moment；
S2013：It is of interest and want to further appreciate that the advertisement video content that user is clicked is regarded as user by system
Advertisement video content.
Display screen can also can identify whether the sight of user is being aligned using the display screen with line-of-sight detection function
Display screen.User by the advertisement video in sight align display screens, and be more than certain time when, then assert user concern or
Want to further appreciate that advertisement video content being played on display screen.
In practical applications, the inventors discovered that, above-mentioned technical proposal can not provide the operator of advertisement to for those
There is provided the data of advertising effect, such as concerned level data and advertisement viewing person's characteristic information, if it is possible to understand them
The characteristic information of concerned degree and advertisement viewing person of transmitted and offer the advertisement in advertisement viewing person, so that it may more
The verifying of advertising effect is effectively performed.
Summary of the invention
The purpose of the present invention is to provide a kind of method and apparatus for obtaining advertising effect data.
Technical scheme is as follows：A method of advertising effect data are obtained, including are connected by internet
Video playing display screen, camera and the server connect, which is characterized in that include the following steps：
S1, the video of the camera acquisition advertisement viewing person simultaneously send the server to, and the server is to described
Video carries out data analysis, analyzes the sight of the advertisement viewing person, determines whether the advertisement viewing person pays close attention to the period
The advertisement video content that the interior position is shown, if the advertisement viewing person sight cohesion on a display screen a certain position when
Between when reaching preset time threshold values, then determine that advertisement viewing person is paying close attention in the advertisement video that the position is shown in the period
Hold；Into S2, otherwise, S1 is returned to；
S2, the server extract the position where the advertisement viewing person consumption feature information, the ad display screen
And temporal information obtains advertisement viewing person advertisement view of interest in conjunction with the broadcasting record of the video on a display screen
Frequency content-data, and position and the time data of the video playing；Generate advertisement viewing person information database.
Further, include the following steps, the server is in the video in the advertisement viewing person information database
Hold data and carries out attention rate and concern population analysis；Generate the advertising effect data classified based on video content provider
Library.
Further, include the following steps, the attention-degree analysis includes classifying according to video content provider, to described
The concern number of video is counted and is stored, and the concern population analysis includes the consumption feature letter to the advertisement viewing person
Breath carries out statistic of classification and stores.
The consumption feature information includes：Age bracket, gender, height, dressing and occupation.
Further, include the following steps, the server broadcasts the video in the advertisement viewing person information database
The position and time data put are sent to the video content provider；And the server believes the advertising effect
Attention rate data and concern demographic data in breath database are sent to the video content provider.
It is a kind of obtain advertising effect data device, including connected by internet video playing display screen, take the photograph
As head and server, which is characterized in that including video acquisition module, the video for camera acquisition advertisement viewing person is simultaneously
Send the server to, the server carries out data analysis to the video, analyzes the sight of the advertisement viewing person, sentence
Whether the fixed advertisement viewing person pays close attention to the advertisement video content that the position is shown in the period；
Advertisement viewing person's information database generation module extracts the advertisement viewing person consumption feature for the server
Location and time information where information, the ad display screen is obtained in conjunction with the broadcasting record of the video on a display screen
Advertisement viewing person advertisement video content-data of interest, and position and the time data of the video playing；It generates
Advertisement viewing person's information database.
Further, including advertising effect database generation module, for the server to the advertisement viewing
Video content data in person's information database carries out attention rate and concern population analysis；It generates based on video content provider point
The advertising effect database of class.
Further, the attention-degree analysis includes classifying according to the provider of video content, the concern to the video
Number is counted and is stored, and the concern population analysis includes classifying to the consumption feature information of the advertisement viewing person
It counts and stores.
The consumption feature information includes：Age bracket, gender, height, dressing and occupation.
Further, including advertising effect information data provides module and advertisement viewing person's information data provides mould
Block, the advertisement viewing person information data provide module and are used for the video playing in the advertisement viewing person information database
Position and time data are sent to the video content provider；The advertising effect information data provides module will be described
Attention rate data and concern demographic data in advertising effect information database are sent to the video content provider.
The beneficial effects of the present invention are：The present invention provides a kind of times that image is observed by analysis advertisement viewing person
And determine viewer concern object method and apparatus, further, the present invention can acquire and analyze advertisement viewing person's
Focused data is more effectively carried out so that advertisement operators and advertisement video provider be helped to obtain advertising effect data
The verifying of advertising effect.
Detailed description of the invention
Fig. 1 is the embodiment of the present invention flow diagram.
Specific embodiment
It elaborates below in conjunction with attached drawing and embodiment to technical solution of the present invention.
As shown in Figure 1, a kind of method for obtaining advertising effect data, including the video playing connected by internet
Display screen, camera and server, which is characterized in that include the following steps：
S1, the video of the camera acquisition advertisement viewing person simultaneously send the server to, and the server is to described
Video carries out data analysis, analyzes the sight of the advertisement viewing person, determines whether the advertisement viewing person pays close attention to the period
The advertisement video content that the interior position is shown, if the advertisement viewing person sight cohesion on a display screen a certain position when
Between when reaching preset time threshold values, then determine that advertisement viewing person is paying close attention in the advertisement video that the position is shown in the period
Hold；Into S2, otherwise, S1 is returned to；
S2, the server extract the position where the advertisement viewing person consumption feature information, the ad display screen
And temporal information obtains advertisement viewing person advertisement view of interest in conjunction with the broadcasting record of the video on a display screen
Frequency content-data, and position and the time data of the video playing；Generate advertisement viewing person information database.
Further, include the following steps, the server is in the video in the advertisement viewing person information database
Hold data and carries out attention rate and concern population analysis；Generate the advertising effect data classified based on video content provider
Library.
Further, include the following steps, the attention-degree analysis includes classifying according to video content provider, to described
The concern number of video is counted and is stored, and the concern population analysis includes the consumption feature letter to the advertisement viewing person
Breath carries out statistic of classification and stores.
The consumption feature information includes：Age bracket, gender, height, dressing and occupation.
Further, include the following steps, the server broadcasts the video in the advertisement viewing person information database
The position and time data put are sent to the video content provider；And the server believes the advertising effect
Attention rate data and concern demographic data in breath database are sent to the video content provider.
Above description merely relates to certain specific embodiments of the invention, and any those skilled in the art is based on this
The replacement or improvement that the spirit of invention is done should be protection scope of the present invention and covered, protection scope of the present invention Ying Yiquan
Subject to sharp claim.
Claims (10)
1. it is a kind of obtain advertising effect data method, including connected by internet video playing display screen, camera shooting
Head and server, which is characterized in that include the following steps：
S1, the video of the camera acquisition advertisement viewing person simultaneously send the server to, and the server is to the video
Data analysis is carried out, the sight of the advertisement viewing person is analyzed, determines whether the advertisement viewing person paid close attention in the period and is somebody's turn to do
The advertisement video content that position is shown, if the time that the sight of the advertisement viewing person agglomerates a certain position on a display screen reaches
When to preset time threshold values, then determine that advertisement viewing person is paying close attention to the advertisement video content that the position is shown in the period；
Into S2, otherwise, S1 is returned to；
S2, the position where the server extracts the advertisement viewing person consumption feature information, the ad display screen are timely
Between information, in conjunction with the video on a display screen broadcasting record, obtain in advertisement viewing person advertisement video of interest
Hold data, and position and the time data of the video playing；Generate advertisement viewing person information database.
2. the method according to claim 1 for obtaining advertising effect data, which is characterized in that include the following steps,
The server carries out attention rate and concern population analysis to the video content data in the advertisement viewing person information database；
Generate the advertising effect database classified based on video content provider.
3. the method according to claim 1 or 2 for obtaining advertising effect data, which is characterized in that including walking as follows
Suddenly, the attention-degree analysis includes classifying according to the provider of video content, is counted simultaneously to the concern number of the video
Storage, the concern population analysis include carrying out statistic of classification to the consumption feature information of the advertisement viewing person and storing.
4. the method according to claim 3 for obtaining advertising effect data, which is characterized in that the consumption feature letter
Breath includes：Age bracket, gender, height, dressing and occupation.
5. the method according to claim 4 for obtaining advertising effect data, which is characterized in that include the following steps,
The position of video playing in the advertisement viewing person information database and time data are sent to the view by the server
Frequency content providers；And server by the attention rate data in the advertising effect information database and pays close attention to crowd's number
According to being sent to the video content provider.
6. it is a kind of obtain advertising effect data device, including connected by internet video playing display screen, camera shooting
Head and server, which is characterized in that including video acquisition module, video and biography for camera acquisition advertisement viewing person
The server is given, the server carries out data analysis to the video, analyzes the sight of the advertisement viewing person, determines
Whether the advertisement viewing person pays close attention to the advertisement video content that the position is shown in the period；
Advertisement viewing person's information database generation module extracts the advertisement viewing person consumption feature letter for the server
Location and time information where breath, the ad display screen obtains institute in conjunction with the broadcasting record of the video on a display screen
Person's advertisement video content-data of interest of stating advertisement viewing, and position and the time data of the video playing；It generates wide
Accuse viewer's information database.
7. the device according to claim 6 for obtaining advertising effect data, which is characterized in that imitated including advertising
Fruit database generation module carries out the video content data in the advertisement viewing person information database for the server
Attention rate and concern population analysis；Generate the advertising effect database classified based on video content provider.
8. the device according to claim 6 or 7 for obtaining advertising effect data, which is characterized in that the attention rate
Analysis includes classifying according to the provider of video content, and the concern number of the video is counted and stored, the concern
Population analysis includes carrying out statistic of classification to the consumption feature information of the advertisement viewing person and storing.
9. the device according to claim 8 for obtaining advertising effect data, which is characterized in that the consumption feature letter
Breath includes：Age bracket, gender, height, dressing and occupation.
10. the device according to claim 9 for obtaining advertising effect data, which is characterized in that including advertising
Effect information data providing module and advertisement viewing person's information data provide module, and the advertisement viewing person information data provides mould
Block is for the position of the video playing in the advertisement viewing person information database and time data to be sent in the video
Hold provider；The advertising effect information data provides module for the concern in the advertising effect information database
Degree evidence and concern demographic data are sent to the video content provider.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810707414.6A CN108900861A (en) | 2018-07-02 | 2018-07-02 | A kind of method and apparatus obtaining advertising effect data |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810707414.6A CN108900861A (en) | 2018-07-02 | 2018-07-02 | A kind of method and apparatus obtaining advertising effect data |
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| Publication Number | Publication Date |
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| CN108900861A true CN108900861A (en) | 2018-11-27 |
Family
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| Application Number | Title | Priority Date | Filing Date |
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| CN201810707414.6A Withdrawn CN108900861A (en) | 2018-07-02 | 2018-07-02 | A kind of method and apparatus obtaining advertising effect data |
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Cited By (2)
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| CN113315998A (en) * | 2021-04-23 | 2021-08-27 | 浙江海鲤智慧科技有限公司 | Intelligent video propaganda system and method |
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| US20110213654A1 (en) * | 2010-03-01 | 2011-09-01 | International Business Machines Corporation | Optimizing placement of advertisements across multiple platforms |
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Application publication date: 20181127 |
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