CN108810578A - Advertisement cut-in method and system applied to user terminal - Google Patents
Advertisement cut-in method and system applied to user terminal Download PDFInfo
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- CN108810578A CN108810578A CN201710312804.9A CN201710312804A CN108810578A CN 108810578 A CN108810578 A CN 108810578A CN 201710312804 A CN201710312804 A CN 201710312804A CN 108810578 A CN108810578 A CN 108810578A
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- 238000000034 method Methods 0.000 title claims abstract description 60
- 238000003780 insertion Methods 0.000 claims abstract description 73
- 230000037431 insertion Effects 0.000 claims abstract description 73
- 238000012545 processing Methods 0.000 claims abstract description 41
- 238000012544 monitoring process Methods 0.000 claims abstract description 8
- 230000001960 triggered effect Effects 0.000 claims description 9
- 238000011084 recovery Methods 0.000 claims description 6
- 230000001360 synchronised effect Effects 0.000 claims description 4
- 230000002123 temporal effect Effects 0.000 claims description 3
- 230000001737 promoting effect Effects 0.000 claims description 2
- 230000006870 function Effects 0.000 description 6
- 230000008569 process Effects 0.000 description 6
- 238000004891 communication Methods 0.000 description 5
- 238000010586 diagram Methods 0.000 description 4
- 238000005516 engineering process Methods 0.000 description 4
- 230000009471 action Effects 0.000 description 3
- 238000004364 calculation method Methods 0.000 description 3
- 238000004590 computer program Methods 0.000 description 3
- 201000004569 Blindness Diseases 0.000 description 2
- 230000006978 adaptation Effects 0.000 description 2
- 230000006399 behavior Effects 0.000 description 2
- 230000003542 behavioural effect Effects 0.000 description 2
- 230000008859 change Effects 0.000 description 2
- 230000000694 effects Effects 0.000 description 2
- 238000010295 mobile communication Methods 0.000 description 2
- 230000004075 alteration Effects 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 239000002131 composite material Substances 0.000 description 1
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- 230000002045 lasting effect Effects 0.000 description 1
- 239000000203 mixture Substances 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
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- 230000006855 networking Effects 0.000 description 1
- 239000007787 solid Substances 0.000 description 1
- 238000012360 testing method Methods 0.000 description 1
- 230000000007 visual effect Effects 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving encoded video stream packets from an IP network
- H04N21/4383—Accessing a communication channel
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Landscapes
- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Computer Graphics (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The embodiment of the invention discloses a kind of advertisement cut-in methods and system applied to user terminal, wherein the method includes：Whether the title and current point in time for monitoring currently playing channel reach the advertisement insertion start time that commercial break periods one of are enumerated in the channel program list to prestore；If so, stop the reception or processing of channel signals, and the matched targeted ads file of duration of selection and one of commercial break periods is handled for playing from targeted ads library, wherein the targeted ads library is established based on user interest；When the targeted ads file finishes, restore the reception or processing of channel signals.The content of intrinsic ad content in original broadcast medium switched in targeted ads library is changed the unreasonable situation of advertisement pushing in traditional broadcast media, and then the user experience is improved by the embodiment of the present invention.
Description
Technical field
The present invention relates to advertisement pushing technical field more particularly to a kind of advertisement cut-in method for user terminal and it is
System.
Background technology
All fixed configurations advertisements in user watches and listens at present broadcast TV program or radio programmes
Launch the advertisement that quotient is launched.And advertisement putting business launch advertisement behavior be it is unidirectional by advertisement pushing to general public,
There is no the commercial breaks the contents whether personalization for considering user and user are ready to receive to be pushed, thus work as user
When listening to a certain broadcast TV program or broadcasting station, be merely able to it is passive view or listen to be inserted into oneself do not feel emerging
The advertisement that interest is even detested.
Therefore, traditional broadcast television or broadcasting station in the prior art mechanically, the side of the advertisement of compulsory type
Formula can not only influence the rating listening experience of user, can not also be really achieved commercial breaks to realize the purpose of popularization.This
Outside, the ad content that user plays traditional broadcast medium within the advertising time does not have right to choose and decision-making power.Some situations
Under do not know advertisement duration yet, when dissatisfied ad content or endure or temporarily handoff radio or TV station, and one
Denier temporarily switching is again after switchback, it is likely that can not be connected.
Invention content
The embodiment of the present invention provides a kind of advertisement cut-in method applied to user terminal, at least solving above-mentioned technology
One of problem.
In a first aspect, the embodiment of the present invention provides a kind of advertisement cut-in method applied to user terminal, including：
It monitors the title of currently playing channel and whether current point in time reaches and enumerated in the channel program list to prestore
One of commercial break periods advertisement insertion start time；
If so, stop the reception or processing of channel signals, and selection and one of advertisement from targeted ads library
The matched targeted ads file of duration of inter cut time section is handled to play, wherein the targeted ads library is based on
User interest is established；
When the targeted ads file finishes, restore the reception or processing of channel signals.Second aspect, the present invention
Embodiment provides another advertisement cut-in method for being applied to user terminal, including：
According to the programme of each channel stored in user terminal, each channel C is determined1-CmUnder advertisement insertion start time
S1-SnWith corresponding commercial break periods P1-Pn；
When current point in time reaches advertisement insertion start time SiWhen, determine channel designation being played on；
When the channel designation being played on is and advertisement insertion start time SiCorresponding channel CjWhen, determine described in
Channel CjIn the advertisement insertion start time SiWhen corresponding commercial break periods Pi；
The reception or processing for stopping channel signals, selection and the commercial break periods P from targeted ads libraryiWhen
Long matched targeted ads file is handled to play, wherein the targeted ads library is established based on user interest；
When the targeted ads file finishes, restore the reception or processing of channel signals.The third aspect, the present invention
Embodiment provides a kind of advertisement insertion system applied to user terminal, including：
Whether channel monitor program module, title and current point in time for monitoring currently playing channel reach pre-
The advertisement insertion start time of commercial break periods one of is enumerated in the channel program list deposited；
Channel signals changeover program module monitors whether current point in time reaches for working as the channel monitor program module
When to the advertisement insertion start time for one of enumerating commercial break periods in the channel program list to prestore, stop channel
The reception or processing of signal, and selection is matched with the duration of one of commercial break periods from targeted ads library
Targeted ads file is handled to play, wherein the targeted ads library is established based on user interest；
Channel signals recovery routine module, for when the targeted ads file finishes, restoring channel signals
It receives or handles.
Fourth aspect, the embodiment of the present invention provide another advertisement insertion system for being applied to user terminal, including：
Temporal information determines program module, for the programme according to each channel stored in user terminal, determines each frequency
Road C1-CmUnder advertisement insertion start time S1-SnWith corresponding commercial break periods P1-Pn；
Channel designation determines program module, reaches advertisement insertion start time S for working as current point in timeiWhen, it determines just
In the channel designation of broadcasting；
Inter cut time section determines program module, for work as the channel designation being played on be with from the advertisement insertion time
Point SiCorresponding channel CjWhen, determine the channel CjIn the advertisement insertion start time SiWhen corresponding advertisement insertion time
Section Pi；
Channel signals changeover program module, reception or processing for stopping channel signals, selects from targeted ads library
With the commercial break periods PiThe matched targeted ads file of duration handled for play, wherein it is described fixed
It is established to advertisement base based on user interest；
Channel signals recovery routine module, for when the targeted ads file finishes, restoring channel signals
It receives or handles.
5th aspect, the embodiment of the present invention provide a kind of non-volatile computer readable storage medium storing program for executing, the storage medium
In to be stored with one or more include the programs executed instruction, described execute instruction can (include but not limited to by electronic equipment
Computer, server or network equipment etc.) it reads and executes, it is applied to user for executing any of the above-described of the present invention
The advertisement cut-in method of terminal.
6th aspect, provides a kind of electronic equipment comprising：At least one processor, and at least one place
Manage the memory of device communication connection, wherein the memory is stored with the instruction that can be executed by least one processor, institute
It states instruction to be executed by least one processor, so that at least one processor is able to carry out any of the above-described of the present invention
Advertisement cut-in method applied to user terminal.
7th aspect, the embodiment of the present invention also provide a kind of computer program product, and the computer program product includes
The calculation procedure being stored on non-volatile computer readable storage medium storing program for executing, the computer program include program instruction, work as institute
When stating program instruction and being computer-executed, the computer is made to execute the advertisement insertion side that any of the above-described is applied to user terminal
Method.
The advantageous effect of the embodiment of the present invention is：Having switched to for intrinsic ad content in original broadcast medium is fixed
Content into advertisement base changes the unreasonable situation of advertisement pushing in traditional broadcast media, and then the user experience is improved.
Again since targeted ads library is to establish that (user has participated in indirectly to be worked as by the selection of commercial breaks content based on user interest
In), therefore the ad content that is intercutted of method through the embodiment of the present invention is more in line with the hobby of user, will not cause user
To the dislike to be broken for commercialsy, the user experience is improved.
Description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, required use in being described below to embodiment
Attached drawing be briefly described, it should be apparent that, drawings in the following description are some embodiments of the invention, for ability
For the those of ordinary skill of domain, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 is the flow chart of an embodiment of the advertisement cut-in method that the present invention is applied to user terminal；
Fig. 2 is the flow chart for another embodiment of advertisement cut-in method that the present invention is applied to user terminal；
Fig. 3 is the functional block diagram for one embodiment of advertisement insertion system that the present invention is applied to user terminal；
Fig. 4 is the functional block diagram of another embodiment for the advertisement insertion system that the present invention is applied to user terminal；
Fig. 5 is the structural schematic diagram of an embodiment of the electronic equipment of the present invention.
Specific implementation mode
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
The every other embodiment obtained without creative efforts, shall fall within the protection scope of the present invention.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.
The present invention can describe in the general context of computer-executable instructions executed by a computer, such as program
Module.Usually, program module includes routines performing specific tasks or implementing specific abstract data types, program, object, member
Part, data structure etc..The present invention can also be put into practice in a distributed computing environment, in these distributed computing environments, by
Task is executed by the connected remote processing devices of communication network.In a distributed computing environment, program module can be with
In the local and remote computer storage media including storage device.
In the present invention, " module ", " device ", " system " etc. refer to the related entities applied to computer, such as hardware, firmly
Combination, software or software in execution of part and software etc..In detail, for example, element can with but be not limited to run on place
Manage process, processor, object, executable element, execution thread, program and/or the computer of device.In addition, running on server
On application program or shell script, server can be element.One or more elements can be in the process and/or line of execution
Cheng Zhong, and element can be localized and/or be distributed between two or multiple stage computers on one computer, and can be by
Various computer-readable medium operations.Element can also be according to the signal with one or more data packets, for example, coming from one
It is interacted with another element in local system, distributed system, and/or the network in internet is handed over by signal and other systems
The signal of mutual data is communicated by locally and/or remotely process.
Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to by
One entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operation
Between there are any actual relationship or orders.Moreover, the terms "include", "comprise", include not only those elements, and
And further include other elements that are not explicitly listed, or further include for this process, method, article or equipment institute it is intrinsic
Element.In the absence of more restrictions, the element limited by sentence " including ... ", it is not excluded that wanted including described
There is also other identical elements in the process, method, article or equipment of element.
As shown in Figure 1, the advertisement cut-in method applied to user terminal of one embodiment of the invention, including：
Whether S11, the title for monitoring currently playing channel and current point in time reach in the channel program list to prestore
One of enumerate the advertisement insertion start time of commercial break periods.
S12, advertisement one of is enumerated in the channel program list to prestore insert when monitoring current point in time and whether reach
When broadcasting the advertisement insertion start time of period, stop the reception or processing of channel signals, and from targeted ads library selection with
The matched targeted ads file of duration of one of commercial break periods is handled to play, wherein institute
Targeted ads library is stated to establish based on user interest.
S13, when the targeted ads file finishes, restore the reception or processing of channel signals.
Above-described embodiment can be implemented by a kind of user terminal, and the user terminal can be that a kind of video ads intercut
Either commercial breaks involved in a kind of corresponding the present embodiment of late model radio can be video ads or audio to equipment
Advertisement.
User terminal realizes the channel to being played selected by user by step S11 in the method for the embodiment of the present invention
Identification, and judge whether current time reaches the advertisement insertion time according to the channel program list corresponding to the channel to prestore
Starting point.Current channel in the present embodiment may include that (also, each channel is equipped with corresponding program to multi gear program
Singly), it is itemized in the programme content period in the channel program list to prestore and attached commercial break periods, and advertisement
Inter cut time section can be can also be among a certain shelves program the period being connected between two programs of current channel
Period.
When judging that current time reaches the advertisement insertion start time of current channel by step S11, in step s 12
User terminal stop current channel signal reception either processing (that is, no longer receive current channel broadcast singal or only connect
Receive but the subsequent processing for broadcasting do not carried out to received signal), and user terminal is selected from targeted ads library
Duration advertisement appropriate is handled to play.To switching to the intrinsic ad content in original broadcast medium
Content in targeted ads library changes the unreasonable situation of advertisement pushing in traditional broadcast media, and then improves user's body
It tests.Again since targeted ads library is to establish that (user has been participated in indirectly by the choosing of commercial breaks content based on user interest
In selecting), therefore the ad content that is intercutted of method through the embodiment of the present invention is more in line with the hobby of user, will not cause
User is to the dislike to be broken for commercialsy, and the user experience is improved.In the embodiment of the present invention, targeted ads library can be deposited offline
What the targeted ads of storage were constituted can also be that the targeted ads being present on high in the clouds or server are constituted.
It can be timely normal by channel signals after one section of targeted ads finishes by step S13 user terminals
Reception and processing, to ensure the normal play of the channel program content.
The commercial breaks corresponding to one of commercial break periods in above-described embodiment be user interest it
Outer commercial breaks.Wherein, the commercial breaks except the user interest based on the user interest label pre-established and prestores
The channel program list corresponding to current play channel in all commercial breaks information determine.User in some embodiments
Interest tags may include but be not limited to electronic digital product, tourism, movement, financing etc..When cited in channel program list
Commercial breaks belong to one of above-mentioned label, then can be identified as the interested advertisement of user, be otherwise determined as user it is interested it
Outer advertisement.Method through this embodiment can targetedly replace the advertisement in current channel, avoid blindness
Replacement natively belong to the interested advertisement of user and caused by the replacement calculation amount etc. of the wasting of resources and redundancy.
In some embodiments, the channel is fm broadcast channel and/or video channel.
When the advertisement cut-in method of the embodiment of the present invention intercuts equipment applied to a kind of video ads, one kind is typically answered
Can be with scene：The video ads are intercutted equipment to be connected between TV signal input interface and video source, and execute sheet
Advertisement cut-in method described in inventive embodiments is replaced with wide from orientation with advertisement present in the video that is provided video source
Accuse the targeted ads of the adaptation selected in library.When current point in time is not within commercial break periods, pass through video ads
The control of equipment is intercutted by the video data normal transmission of video source to television to play out.
Video ads in the present embodiment, which intercut device configuration, various video interfaces, for example, HDMI (High
Definition Multimedia Interface, high-definition multimedia interface), composite video signal (CVBS) interface, S-
Video (Separate Video) interface, YPbPr/YCbCr aberration interface, USB interface, DVI (Digital Visual
Interface) interface and BNC (Bayonet Nut Connector, coaxial cable interface).It is logical that video ads intercut equipment
Crossing can be connect by above-mentioned various interfaces with video source, and video is exported to display equipment etc..The video ads intercut
Equipment is also configured with WiFi module, memory and processor, and intercutting equipment by the control video ads of processor passes through
WiFi module downloads ad video is to memory.In addition, video ads, which intercut equipment, is also configured with bluetooth module, it is used for and outside
Terminal connection (for example, for being connect with external smart mobile phone or tablet computer).
When the advertisement cut-in method of the embodiment of the present invention is applied to a kind of late model radio, a kind of typical application scenarios
Can be：Late model radio executes the advertisement cut-in method described in the embodiment of the present invention, when judgement current point in time is in advertisement
When inter cut time section, stops the information for receiving current broadcast channel or do not done after reception for exporting (output to stereo set)
Processing, directly selected from the targeted ads library pre-established adaptation targeted ad information handled and exported to sound equipment
Equipment is to play.Late model radio in above-described embodiment includes processor, memory, traditional radio receiver module, network sound receiving
Machine module, WiFi module, mobile network's module (interface for being inserted into SIM card), wireless routing module and locating module (example
Such as, GPS module).In addition, late model radio is also configured with bluetooth module, for connect with exterior terminal (for example, be used for it is outer
Portion's smart mobile phone or tablet computer connection).
In some embodiments, targeted ads library is pre-established based on user interest.The acquisition of user interest is at least
It can be in the following manner：Listened to or watched based on user broadcast program behavioural habits (for example, specific program listen to or
Watch duration, program category, program conversion frequency etc.)；Based on user internet behavior (for example, recently online browsed it is interior
Hold)；Behavioral data etc. based on the relative users that third party's big data platform is provided.
As shown in Fig. 2, it is applied to the advertisement cut-in method of user terminal in some embodiments, including：
S21, according to the programme of each channel stored in user terminal, determine each channel C1-CmUnder the advertisement insertion time
Starting point S1-SnWith corresponding commercial break periods P1-Pn；
S22, reach advertisement insertion start time S when current point in timeiWhen, determine channel designation being played on；
S23, when the channel designation being played on be and advertisement insertion start time SiCorresponding channel CjWhen, it determines
The channel CjIn the advertisement insertion start time SiWhen corresponding commercial break periods Pi；
S24, the reception or processing for stopping channel signals, selection and the commercial break periods P from targeted ads libraryi
The matched targeted ads file of duration handled for play, wherein the targeted ads library is built based on user interest
It is vertical；
S25, when the targeted ads file finishes, restore the reception or processing of channel signals.
By step S21 first according to the phase of all commercial break periods under each channel for prestoring in the present embodiment
The advertisement insertion start time answered can specifically mark all advertisement insertion start times and commercial break periods
(it should be noted that there may be multiple and different channels advertisement insertion times having the same on axis at the same time
The commercial break periods of starting point), therefore when current point in time reaches advertisement insertion start time S in step S22iWhen, it determines
The channel designation being played on gone out may be multiple (for example, FM88.01 and two broadcasting channels of FM98.06, the 9 of the morning:
00, all it is advertisement insertion start time, then when current time is 9:When 00, the channel designation determined by step S22 just wraps
FM88.01 and FM98.06 are included).Therefore, further judge that the channel designation being currently played is corresponded to by step S23
In which of multiple channels with same advertisement inter cut time starting point (which of FM88.01 and FM98.06), and
According to the channel C under determiningjIn the advertisement insertion start time SiWhen corresponding commercial break periods Pi.Determining advertisement
Inter cut time section PiIt can realize being substituted to the fixation of advertisement in original broadcast media by step S24 later, provide
It is more in line with the ad content of user interest, the user experience is improved.Finally, logical after targeted ads file finishes
Cross the broadcasting that step S25 restores normal broadcast medium in time.
The programme according to each channel stored in user terminal in above-described embodiment determines each channel C1-CmUnder
Advertisement insertion start time S1-SnWith corresponding commercial break periods P1-PnFor：According to each frequency stored in user terminal
The programme in road determines each channel C1-CmUnder user interest except commercial breaks advertisement insertion start time S1-SnWith
Corresponding commercial break periods P1-Pn.Wherein, the commercial breaks except the user interest is based on the user interest pre-established
The information of label and all commercial breaks in the channel program list corresponding to current play channel to prestore determines.At some
User interest label may include but be not limited to electronic digital product, tourism, movement, financing etc. in embodiment.When channel section
Cited commercial breaks belongs to one of above-mentioned label in mesh list, then can be identified as the interested advertisement of user, be otherwise determined as
Advertisement except user is interested.Method through this embodiment can targetedly replace the advertisement in current channel
Change, the replacement for avoiding blindness natively belong to the interested advertisement of user and caused by the replacement meter of the wasting of resources and redundancy
Calculation amount etc..
In some embodiments, further include applied to the advertisement cut-in method of user terminal：Playing the targeted ads
During file, if receiving the collection instruction that user triggered, will under the relevant advertising information of targeted ads file
It is loaded onto local and/or is synchronized to high in the clouds and/or is sent to mobile terminal.It can be by triggering collection instruction come side in the present embodiment
Just user efficiently collects with the relevant advertising information of currently playing advertisement for further appreciating that.For example, as the present invention
When the method for embodiment is applied to a kind of vehicle-mounted radio, driver master worker hears light in the wide of a certain product in driving process
Accuse, and it is interested in the product when, memoriter power remembers some information of the product for driver master worker intelligence.Moreover, when department
When wanting to further appreciate that the product after pilot Fu's parking, find in memory almost without any letter about the product
It ceases, causes to have no way of doing it at all.And method through the embodiment of the present invention, it only needs on vehicle-mounted radio that an entity is arranged
Or virtual collection button for user trigger collection instruction can solve the problems, such as it is above-mentioned.Specific collection mode can
Directly relevant advertisements information is downloaded in being locally stored of vehicle-mounted radio with to be, or by relevant advertisements information be uploaded to
On the cloud server of user account binding, or directly in the case where vehicle-mounted radio is connected with external mobile terminal
Relevant advertisements information is sent to mobile terminal (for example, mobile phone, tablet computer etc.).
In some embodiments, further include applied to the advertisement cut-in method of user terminal：
During playing the targeted ads file, if receiving the advertisement switching command of user's triggering, from described fixed
Targeted ads file is reselected into advertisement base to be handled for playing；
Targeted ads file being played on is deleted from the targeted ads library when user is triggered advertisement switching command.
Step S31 in the present embodiment can facilitate user that will efficiently not feel currently by triggering advertisement switching command
The advertisement of interest switches off.For example, when the method for the embodiment of the present invention is applied to a kind of vehicle-mounted radio, driver master worker is opening
Hear advertisement of the light in a certain product during vehicle, and it is with no interest to the product when, driver master worker can only by zapping or
The mode of vehicle-mounted radio is closed to close Current ad.And due to driver master worker be not aware that the advertisement can continue how long when
Between, or even if knowing lasting duration, also be difficult to switch to it again in advertisement reproduction time just past tense in practical operation
Preceding channel opens vehicle-mounted radio, so as to cause user can not link up listen to before in the program that is played of channel
Hold, to cause bad listening experience to user.And method through the embodiment of the present invention, it only needs on vehicle-mounted radio
One entity of setting or virtual advertisement switching push button of receiving can solve above-mentioned presence for user's triggering advertisement switching command
The problem of.
Further, the advertisement being switched is deleted from targeted ads library to update targeted ads by step S32
Library ensures that orientation is wide to avoid selecting identical advertisement to cause undesirable user experience to user from targeted ads library again
Accuse the hobby that the targeted ads stored in library are close to the users as far as possible.
It should be noted that for each method embodiment above-mentioned, for simple description, therefore it is all expressed as a series of
Action merge, but those skilled in the art should understand that, the present invention is not limited by the described action sequence because
According to the present invention, certain steps can be performed in other orders or simultaneously.Secondly, those skilled in the art should also know
It knows, embodiment described in this description belongs to preferred embodiment, and involved action and module are not necessarily of the invention
It is necessary.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment
Point, it may refer to the associated description of other embodiment.
A kind of advertisement insertion system 300 applied to user terminal of one embodiment of the application offer, packet are provided
It includes：
Whether channel monitor program module 310, title and current point in time for monitoring currently playing channel reach
To the advertisement insertion start time for one of enumerating commercial break periods in the channel program list to prestore；
Channel signals changeover program module 320, monitoring current point in time for working as the channel monitor program module is
It is no to reach when one of enumerating the advertisement insertion start time of commercial break periods in the channel program list to prestore, stop
The reception or processing of channel signals, and selection and the durations of one of commercial break periods from targeted ads library
The targeted ads file matched is handled to play, wherein the targeted ads library is established based on user interest；
Channel signals recovery routine module 330, for when the targeted ads file finishes, restoring channel signals
Reception or processing.
The another kind for being illustrated in figure 4 the offer of one embodiment of the application is applied to the advertisement insertion system 400 of user terminal,
Including：
Temporal information determines program module 410, for the programme according to each channel stored in user terminal, determines each
Channel C1-CmUnder advertisement insertion start time S1-SnWith corresponding commercial break periods P1-Pn；
Channel designation determines program module 420, reaches advertisement insertion start time S for working as current point in timeiWhen, it determines
Channel designation being played on；
Inter cut time section determines program module 430, for when the channel designation being played on is with advertisement insertion
Between starting point SiCorresponding channel CjWhen, determine the channel CjIn the advertisement insertion start time SiWhen corresponding advertisement insertion
Period Pi；
Channel signals changeover program module 440, reception or processing for stopping channel signals, is selected from targeted ads library
It selects and the commercial break periods PiThe matched targeted ads file of duration handled for play, wherein it is described
Targeted ads library is established based on user interest；
Channel signals recovery routine module 450, for when the targeted ads file finishes, restoring channel signals
Reception or processing.
Above application, will be in original broadcast medium in the embodiment of the advertisement insertion system 300 (400) of user terminal
The content of intrinsic ad content switched in targeted ads library, it is unreasonable to change advertisement pushing in traditional broadcast media
Situation, and then the user experience is improved.Again since targeted ads library is to establish that (user participates in indirectly based on user interest
By in the selection of commercial breaks content), therefore the ad content that method through the embodiment of the present invention is intercutted more accords with
The hobby at family is shared, user will not be caused to the dislike to be broken for commercialsy, the user experience is improved.
In some embodiments, the advertisement insertion system 300 (400) for being applied to user terminal further includes advertisement collection program
Module, for during playing the targeted ads file, if receiving the collection instruction that user is triggered, will with it is described fixed
It is downloaded to local to the relevant advertising information of promotional literature and/or is synchronized to high in the clouds and/or is sent to mobile terminal.
In some embodiments, the channel is fm broadcast channel and/or video channel.
In some embodiments, further include applied to the advertisement insertion system 300 (400) of user terminal：
Advertisement switching command responder module is used for during playing the targeted ads file, if receiving user
The advertisement switching command of triggering then reselects targeted ads file from the targeted ads library and is handled for broadcasting
It puts；
Program module is deleted in non-interest advertisement, targeted ads being played on when for user to be triggered advertisement switching command
File is deleted from the targeted ads library.
The advertisement insertion system applied to user terminal of the embodiments of the present invention can be used for executing the embodiment of the present invention
The advertisement cut-in method applied to user terminal, and accordingly reach the embodiments of the present invention is applied to user terminal
The technique effect that advertisement cut-in method is reached, which is not described herein again.
Correlation function mould can be realized in the embodiment of the present invention by hardware processor (hardware processor)
Block.
On the other hand, the embodiment of the present invention provides a kind of non-volatile computer readable storage medium storing program for executing, the storage medium
In to be stored with one or more include the programs executed instruction, described execute instruction can (include but not limited to by electronic equipment
Computer, server or network equipment etc.) it reads and executes, for executing the correlation step in above method embodiment,
Such as：
It monitors the title of currently playing channel and whether current point in time reaches and enumerated in the channel program list to prestore
One of commercial break periods advertisement insertion start time；
If so, stop the reception or processing of channel signals, and selection and one of advertisement from targeted ads library
The matched targeted ads file of duration of inter cut time section is handled to play, wherein the targeted ads library is based on
User interest is established；
When the targeted ads file finishes, restore the reception or processing of channel signals.Or
According to the programme of each channel stored in user terminal, each channel C is determined1-CmUnder advertisement insertion start time
S1-SnWith corresponding commercial break periods P1-Pn；
When current point in time reaches advertisement insertion start time SiWhen, determine channel designation being played on；
When the channel designation being played on is and advertisement insertion start time SiCorresponding channel CjWhen, determine described in
Channel CjIn the advertisement insertion start time SiWhen corresponding commercial break periods Pi；
The reception or processing for stopping channel signals, selection and the commercial break periods P from targeted ads libraryiWhen
Long matched targeted ads file is handled to play, wherein the targeted ads library is established based on user interest；
When the targeted ads file finishes, restore the reception or processing of channel signals.
On the other hand, a kind of electronic equipment is also disclosed in the embodiment of the present invention comprising：
At least one processor, and
The memory being connect at least one processor communication, wherein the memory be stored with can by it is described extremely
The instruction that a few processor executes, described instruction is executed by least one processor, so that at least one processing
Device is able to carry out：
It monitors the title of currently playing channel and whether current point in time reaches and enumerated in the channel program list to prestore
One of commercial break periods advertisement insertion start time；
If so, stop the reception or processing of channel signals, and selection and one of advertisement from targeted ads library
The matched targeted ads file of duration of inter cut time section is handled to play, wherein the targeted ads library is based on
User interest is established；
When the targeted ads file finishes, restore the reception or processing of channel signals.Or
According to the programme of each channel stored in user terminal, each channel C is determined1-CmUnder advertisement insertion start time
S1-SnWith corresponding commercial break periods P1-Pn；
When current point in time reaches advertisement insertion start time SiWhen, determine channel designation being played on；
When the channel designation being played on is and advertisement insertion start time SiCorresponding channel CjWhen, determine described in
Channel CjIn the advertisement insertion start time SiWhen corresponding commercial break periods Pi；
The reception or processing for stopping channel signals, selection and the commercial break periods P from targeted ads libraryiWhen
Long matched targeted ads file is handled to play, wherein the targeted ads library is established based on user interest；
When the targeted ads file finishes, restore the reception or processing of channel signals.
Fig. 5 is the electronic equipment for the advertisement cut-in method that the execution that another embodiment of the application provides is applied to user terminal
Hardware architecture diagram, as shown in figure 5, the equipment includes：
One or more processors 510 and memory 520, in Fig. 5 by taking a processor 510 as an example.
Executing can also include applied to the equipment of advertisement cut-in method of user terminal：Input unit 530 and output fill
Set 540.
Processor 510, memory 520, input unit 530 and output device 540 can pass through bus or other modes
It connects, in Fig. 5 for being connected by bus.
Memory 520 is used as a kind of non-volatile computer readable storage medium storing program for executing, can be used for storing non-volatile software journey
Sequence, non-volatile computer executable program and module, as the advertisement applied to user terminal in the embodiment of the present application is inserted
Corresponding program instruction/the module of broadcasting method.Processor 510 is stored in the non-volatile software journey in memory 520 by operation
Sequence, instruction and module realize that above method embodiment is applied to use to perform various functions application and data processing
The advertisement cut-in method of family terminal.
Memory 520 may include storing program area and storage data field, wherein storing program area can store operation system
System, the required application program of at least one function；Storage data field can be stored according to the advertisement insertion for being applied to user terminal
Device uses created data etc..In addition, memory 520 may include high-speed random access memory, can also include
Nonvolatile memory, for example, at least a disk memory, flush memory device or other non-volatile solid state memory parts.
In some embodiments, it includes the memory remotely located relative to processor 510 that memory 520 is optional, these are long-range to store
Device can pass through network connection to the advertisement insertion device for being applied to user terminal.The example of above-mentioned network is including but not limited to mutual
Networking, intranet, LAN, mobile radio communication and combinations thereof.
Input unit 530 can receive the number or character information of input, and generate and the advertisement applied to user terminal
Intercut the user setting and the related signal of function control of device.Output device 540 may include that display screen etc. shows equipment.
One or more of modules are stored in the memory 520, when by one or more of processors
When 510 execution, the advertisement cut-in method applied to user terminal in above-mentioned any means embodiment is executed.
The said goods can perform the method that the embodiment of the present application is provided, and has the corresponding function module of execution method and has
Beneficial effect.The not technical detail of detailed description in the present embodiment, reference can be made to the method that the embodiment of the present application is provided.
The electronic equipment of the embodiment of the present application exists in a variety of forms, including but not limited to:
(1) mobile communication equipment:The characteristics of this kind of equipment is that have mobile communication function, and to provide speech, data
Communication is main target.This Terminal Type includes:Smart mobile phone (such as iPhone), multimedia handset, functional mobile phone and low
Hold mobile phone etc..
(2) super mobile personal computer equipment:This kind of equipment belongs to the scope of personal computer, there is calculating and processing work(
Can, generally also have mobile Internet access characteristic.This Terminal Type includes:PDA, MID and UMPC equipment etc., such as iPad.
(3) portable entertainment device:This kind of equipment can show and play multimedia content.Such equipment includes:Audio,
Video player (such as iPod), handheld device, e-book and intelligent toy and portable car-mounted navigation equipment.
(4) server:The equipment for providing the service of calculating, the composition of server include that processor, hard disk, memory, system are total
Line etc., server is similar with general computer architecture, but due to needing to provide highly reliable service, in processing energy
Power, stability, reliability, safety, scalability, manageability etc. are more demanding.
(5) other electronic devices with data interaction function.
The apparatus embodiments described above are merely exemplary, wherein the unit illustrated as separating component can
It is physically separated with being or may not be, the component shown as unit may or may not be physics list
Member, you can be located at a place, or may be distributed over multiple network units.It can be selected according to the actual needs
In some or all of module achieve the purpose of the solution of this embodiment.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can
It is realized by the mode of software plus general hardware platform, naturally it is also possible to pass through hardware.Based on this understanding, above-mentioned technology
Scheme substantially in other words can be expressed in the form of software products the part that the relevant technologies contribute, the computer
Software product can store in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD, including some instructions to
So that computer equipment (can be personal computer, server either network equipment etc.) execute each embodiment or
Method described in certain parts of embodiment.
Finally it should be noted that：Above example is only to illustrate the technical solution of the application, rather than its limitations；Although
The application is described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that：It still may be used
With technical scheme described in the above embodiments is modified or equivalent replacement of some of the technical features；
And these modifications or replacements, each embodiment technical solution of the application that it does not separate the essence of the corresponding technical solution spirit and
Range.
Claims (10)
1. a kind of advertisement cut-in method applied to user terminal, including：
Whether the title and current point in time for monitoring currently playing channel reach its enumerated in the channel program list to prestore
In a commercial break periods advertisement insertion start time；
If so, stop the reception or processing of channel signals, and selection and one of advertisement insertion from targeted ads library
The matched targeted ads file of duration of period is handled to play, wherein the targeted ads library is based on user
Interest is established；
When the targeted ads file finishes, restore the reception or processing of channel signals.
2. a kind of advertisement cut-in method applied to user terminal, including：
According to the programme of each channel stored in user terminal, each channel C is determined1-CmUnder advertisement insertion start time S1-Sn
With corresponding commercial break periods P1-Pn；
When current point in time reaches advertisement insertion start time SiWhen, determine channel designation being played on；
When the channel designation being played on is and advertisement insertion start time SiCorresponding channel CjWhen, determine the channel
CjIn the advertisement insertion start time SiWhen corresponding commercial break periods Pi；
The reception or processing for stopping channel signals, selection and the commercial break periods P from targeted ads libraryiDuration
The targeted ads file matched is handled to play, wherein the targeted ads library is established based on user interest；
When the targeted ads file finishes, restore the reception or processing of channel signals.
3. method according to claim 1 or 2, wherein further include：
It, will be wide with the orientation if receiving the collection instruction that user is triggered during playing the targeted ads file
The relevant advertising information of file is accused to be downloaded to local and/or be synchronized to high in the clouds and/or be sent to mobile terminal.
4. method according to claim 1 or 2, wherein the channel is fm broadcast channel and/or video channel.
5. method according to claim 1 or 2, wherein further include：
It is wide from the orientation if receiving the advertisement switching command of user's triggering during playing the targeted ads file
Targeted ads file is reselected in announcement library to be handled for playing；
Targeted ads file being played on is deleted from the targeted ads library when user is triggered advertisement switching command.
6. a kind of advertisement insertion system applied to user terminal, including：
Channel monitor program module, whether title and current point in time for monitoring currently playing channel, which reach, prestores
The advertisement insertion start time of commercial break periods one of is enumerated in channel program list；
Channel signals changeover program module monitors whether current point in time reaches pre- for working as the channel monitor program module
When one of enumerating the advertisement insertion start time of commercial break periods in the channel program list deposited, stop channel signals
Reception or processing, and selection and the matched orientations of duration of one of commercial break periods from targeted ads library
Promotional literature is handled to play, wherein the targeted ads library is established based on user interest；
Channel signals recovery routine module, for when the targeted ads file finishes, restoring the reception of channel signals
Or processing.
7. a kind of advertisement insertion system applied to user terminal, including：
Temporal information determines program module, for the programme according to each channel stored in user terminal, determines each channel C1-
CmUnder advertisement insertion start time S1-SnWith corresponding commercial break periods P1-Pn；
Channel designation determines program module, reaches advertisement insertion start time S for working as current point in timeiWhen, determine playing
Channel designation；
Inter cut time section determines program module, for being and advertisement insertion start time S when the channel designation being played oni
Corresponding channel CjWhen, determine the channel CjIn the advertisement insertion start time SiWhen corresponding commercial break periods Pi；
Channel signals changeover program module, reception or processing for stopping channel signals, selection and institute from targeted ads library
State commercial break periods PiThe matched targeted ads file of duration handled for playing, wherein the orientation is wide
Library is accused to establish based on user interest；
Channel signals recovery routine module, for when the targeted ads file finishes, restoring the reception of channel signals
Or processing.
8. the system described according to claim 6 or 7, wherein further include：
Program module is collected in advertisement, is used for during playing the targeted ads file, if receiving the collection that user is triggered
Instruction, then will be downloaded to local with the relevant advertising information of targeted ads file and/or be synchronized to high in the clouds and/or be sent to
Mobile terminal.
9. the system described according to claim 6 or 7, wherein the channel is fm broadcast channel and/or video channel.
10. the system described according to claim 6 or 7, wherein further include：
Advertisement switching command responder module, for during playing the targeted ads file, being triggered if receiving user
Advertisement switching command, then reselected from the targeted ads library targeted ads file handled for play；
Program module is deleted in non-interest advertisement, targeted ads file being played on when for user to be triggered advertisement switching command
It is deleted from the targeted ads library.
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| CN201710312804.9A CN108810578A (en) | 2017-05-05 | 2017-05-05 | Advertisement cut-in method and system applied to user terminal |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710312804.9A CN108810578A (en) | 2017-05-05 | 2017-05-05 | Advertisement cut-in method and system applied to user terminal |
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| CN201710312804.9A Pending CN108810578A (en) | 2017-05-05 | 2017-05-05 | Advertisement cut-in method and system applied to user terminal |
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Application publication date: 20181113 |