CN108764973A - A kind of advertisement broadcast method, device, equipment and storage medium - Google Patents
A kind of advertisement broadcast method, device, equipment and storage medium Download PDFInfo
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- CN108764973A CN108764973A CN201810432643.1A CN201810432643A CN108764973A CN 108764973 A CN108764973 A CN 108764973A CN 201810432643 A CN201810432643 A CN 201810432643A CN 108764973 A CN108764973 A CN 108764973A
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- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
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Abstract
The invention discloses a kind of advertisement broadcast method, device, equipment and storage mediums.The method includes：The eye feature in the eyes image of user is obtained, the eye feature includes pupil feature；If the corresponding sight of the eye feature does not watch predeterminable area attentively or the eye feature in the eyes image of user has not been obtained, the characteristic information of personnel in preset range is acquired；Corresponding identity information is determined according to the characteristic information；Corresponding ad content is played according to the identity information and the advertisement information DB to prestore.Utilize this method, it can be when user be not concerned with the advertisement that advertisement playing device is played before advertisement playing device, it is suitable for the ad content of user by broadcasting to attract the technique effect of user, so as to effectively improve the effect of advertisement playing device advertisement, the input cost of advertisement playing device is reduced.
Description
Technical field
The present embodiments relate to information technology field more particularly to a kind of advertisement broadcast method, device, equipment and storages
Medium.
Background technology
Under the epoch of information-based high speed development, the competition of each intercompany is also increasingly fierce, how to improve each company's product
The popularity of board decides the final income of the sales volume of company's commodity and company.Advertisement as publicity main means always
It is each company focus of interest, economic benefit is created for each company.
Advertisement is to adapt to the needs of human information exchange and generate, along with commodity as a kind of information propagation pattern
The progress of economic prosperity and communications media and develop.During advertising develops, advertising media is increasingly diversified, advertisement
Machine has become nowadays relatively conventional media, occurs frequently in the public places such as bus station, railway station and market.
However, do not have specific aim since advertisement machine in public places is arranged, user often can not be attracted to stop foot
Step watches its ad content pushed, and push effect is undesirable.
Invention content
A kind of advertisement broadcast method, device, equipment and storage medium provided by the invention can improve advertisement pushing effect
Fruit.
In a first aspect, an embodiment of the present invention provides a kind of advertisement broadcast methods, including：
The eye feature in the eyes image of user is obtained, the eye feature includes pupil feature；
If the corresponding sight of the eye feature does not watch predeterminable area attentively or the eye figure of the user has not been obtained
Eye feature as in, then acquire the characteristic information of personnel in preset range；
Corresponding identity information is determined according to the characteristic information；
Corresponding ad content is played according to the identity information and the advertisement information DB to prestore.
Second aspect, the embodiment of the present invention additionally provide a kind of advertisement play back device, including：
Eye feature acquisition module, the eye feature in eyes image for obtaining user, the eye feature include
Pupil feature；
Characteristic information acquisition module is not watched predeterminable area attentively or is had not been obtained for working as the corresponding sight of the eye feature
When to eye feature in the eyes image of user, the characteristic information of personnel in preset range is acquired；
Identity information determining module, for determining corresponding identity information according to the characteristic information；
Advertisement playing module, for playing corresponding advertisement according to the identity information and the advertisement information DB to prestore
Content.
The third aspect, the embodiment of the present invention additionally provide a kind of advertisement playing device, including：
One or more processors；
Storage device, for storing one or more programs；
One or more of programs are executed by one or more of processors so that one or more of processors
Realize advertisement broadcast method provided in an embodiment of the present invention.
Fourth aspect, the embodiment of the present invention additionally provide a kind of computer readable storage medium, are stored thereon with computer
Program, the program realize advertisement broadcast method provided in an embodiment of the present invention when being executed by processor.
An embodiment of the present invention provides a kind of advertisement broadcast method, device, equipment and storage mediums, obtain user's first
Eye feature in eyes image, the eye feature include pupil feature；If the secondly corresponding sight of the eye feature
Do not watch predeterminable area attentively or the eye feature in the eyes image of user has not been obtained, then acquires the spy of personnel in preset range
Reference ceases；Then corresponding identity information is determined according to the characteristic information；Finally according to the identity information and prestore it is wide
It accuses information database and plays corresponding ad content.Using above-mentioned technical proposal, can be regarded by judging that eye feature is corresponding
Whether line does not watch predeterminable area attentively or does not get the eye feature in the eyes image of user, decides whether to pass through acquisition
The characteristic information of personnel plays the ad content of the identity information corresponding to the personnel in preset range, to realizing wide
When user is not concerned with the advertisement that advertisement playing device is played before announcement playback equipment, it is suitable in the advertisement of user by playing
Hold to attract the technique effect of user, and then can effectively improve the effect of advertisement playing device advertisement, reduces advertisement
The input cost of playback equipment.
Description of the drawings
Fig. 1 a are a kind of flow diagram for advertisement broadcast method that the embodiment of the present invention one provides；
Fig. 1 b give the eyes image schematic diagram of the offer of the embodiment of the present invention one；
Fig. 2 a are a kind of flow diagram of advertisement broadcast method provided by Embodiment 2 of the present invention；
Fig. 2 b give the application scenarios schematic diagram of advertisement broadcast method provided by Embodiment 2 of the present invention；
Fig. 3 is a kind of structural schematic diagram for advertisement play back device that the embodiment of the present invention three provides；
Fig. 4 is a kind of structural schematic diagram for advertisement playing device that the embodiment of the present invention four provides.
Specific implementation mode
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention rather than limitation of the invention.It also should be noted that in order to just
Only the parts related to the present invention are shown in description, attached drawing rather than entire infrastructure.
It should be mentioned that some exemplary embodiments are described as before exemplary embodiment is discussed in greater detail
The processing described as flow chart or method.Although operations (or step) are described as the processing of sequence by flow chart,
Many of which operation can be implemented concurrently, concomitantly or simultaneously.In addition, the sequence of operations can be pacified again
Row.The processing can be terminated when its operations are completed, it is also possible to the additional step being not included in attached drawing.Institute
It states processing and can correspond to method, function, regulation, subroutine, subprogram etc..
Embodiment one
Fig. 1 a are a kind of flow diagram for advertisement broadcast method that the embodiment of the present invention one provides, and this method is applicable to
User is not concerned with the case where ad content that advertisement playing device is played, and this method can be by provided in an embodiment of the present invention
Advertisement play back device executes, and wherein the device can be by software and or hardware realization, and be typically integrated in advertisement playing device
On.Advertisement playing device includes but not limited in the present embodiment：The equipment such as advertisement machine, smart television or intelligent display screen.
As shown in Figure 1a, a kind of advertisement broadcast method that the embodiment of the present invention one provides, includes the following steps：
S101, obtain user eyes image in eye feature, the eye feature includes pupil feature.
In the present embodiment, user, which can be understood as image collecting device in advertisement playing device, can obtain eyes image
People.Eye feature can be understood as can be identified for that the characteristic information of user's direction of visual lines in user's eyes image.Wherein eye
Feature may include pupil feature, and pupil feature can be understood as small sircle hole (the eye figure for being located at iris center in eyes image
As the circle of innermost layer) in characteristic information.Wherein pupil feature may include the shape, pupil center location and/or pupil of pupil
Pore radius etc..
It is understood that it may be infrared camera that image collecting device, which can be common camera, in the present embodiment
(infrared camera is configured with infrared lamp, for manufacturing the hot spot in eye pattern).When being adopted by common camera in the present embodiment
When collecting the eyes image of user, the eye feature in the eyes image that this step obtains may include pupil feature, be based on the pupil
Hole characteristic the present embodiment can determine the sight of user.When the eyes image for acquiring user in the present embodiment by infrared camera
When, this step obtain eyes image in eye feature on the basis of including pupil feature, can also include facula information.
This step can then obtain the eyes image of user, facula information and pupil feature in the eyes image be extracted, to be based on eye
Pupil feature and facula information in portion's feature determine corresponding sight using corneal reflection method.
Fig. 1 b give the eyes image schematic diagram of the offer of the embodiment of the present invention one, and one eye eyeball is illustrated only in Fig. 1 b,
The number of elements of eyes is not defined herein, in eyes image may include two eyes in the present embodiment to improve judgement
Accuracy.As shown in Figure 1 b, it is pupil 11 positioned at the circle of eyeball innermost layer in the eyes image, the present embodiment can extract the position
The characteristic information at place is set as pupil feature, in addition, when the present embodiment is obtained using infrared camera in the eyes image of user
Eye feature when, facula information that infrared lamp is formed in eyes image can also be extracted as eye feature.
In general, the advertisement broadcast method in the present embodiment can be executed by advertisement playing device, advertisement playing device energy
It is enough to obtain the eyes image positioned at user before its image collecting device, its eye spy is then determined according to the eyes image of acquisition
Sign.Wherein advertisement playing device can be understood as executing the playback equipment of the present embodiment advertisement broadcast method.
The purpose of advertisement broadcast method in the present embodiment be user be not concerned with advertisement playing device played it is wide
When announcement, the ad content of user before being suitble to advertisement playing device is pushed to attract user to watch its ad content.Therefore, this step
The eye feature in user's eyes image can be obtained first, if not getting eye feature, advertisement playing device just
It often runs and the image information that image collecting device (eye tracker, infrared camera or common camera) is passed back can be received
In the case of, it may be said that user is not concerned with the ad content that advertisement playing device is played before bright Current ad playback equipment.
It should be noted that this step can obtain the eyes image of the one eye eyeball of user, user two can also be obtained
The eyes image of eyes.
If S102, the corresponding sight of the eye feature do not watch predeterminable area attentively or the eye figure of user have not been obtained
Eye feature as in, then acquire the characteristic information of personnel in preset range.
In the present embodiment, predeterminable area can be understood as the region of advertisement playing device presenting advertising content.Default model
Enclose the acquisition range of image collecting device before can be understood as advertisement playing device.Characteristic information can be understood as harvester and adopt
What is collected can identify the data of personnel identity.
Generally in advertisement playing device normal operation and the feelings of the image information that image collecting device is passed back can be received
Under condition, the eye feature that does not get user's eyes image may include the eyes of user before advertisement playing device and not towards
Image collecting device in advertisement playing device need not then judge the corresponding sight of eye feature either with or without watching preset areas attentively again
Domain, and can directly acquire the characteristic information of personnel in preset range.
After getting the eye feature of user's eyes image, this step can further judge that eye feature is corresponding and regard
Whether line watches predeterminable area attentively.If the corresponding sight of eye feature watches predeterminable area attentively, it may be considered that active user is
Advertisement playing device is paid close attention to, then the present embodiment can not have to handle this situation.When the corresponding sight of eye feature does not have
Watch predeterminable area attentively, this step can acquire the characteristic information of personnel in preset range, be broadcast to analyze the characteristic information obtained
Exoergic enough attracts clients the ad content of attention, to improve the attention rate of advertisement.
Specifically, this step can pass through when determining whether the corresponding sight of eye feature does not watch predeterminable area attentively
Analysis eye feature determines that user's watches point coordinates attentively, and corresponding watching area can be determined based on point coordinates is watched attentively.If note
(angle of plane where such as watching area and plane where predeterminable area is more than certain threshold value to viewed area with predeterminable area mismatch
When, wherein the threshold value can be set according to actual conditions), it may be considered that the corresponding sight of eye feature do not watch attentively it is pre-
If region.
In this step, when the corresponding sight of eye feature does not watch predeterminable area attentively or does not get user's eye figure
As in eye feature when, the characteristic information of personnel in preset range can be acquired.Wherein characteristic information may include default model
Enclose image information, voice messaging or the iris information of interior personnel.
Specifically, when image collecting device can collect the iris information in preset range in personnel's eyes image,
Then this step can obtain the iris information in preset range in personnel's eyes image by image collecting device, so as to base
In the ad content that the iris information of acquisition is determined to be suitble to the user；Preset range can also be obtained by image collecting device
Then the image information of interior personnel can carry out the image of acquisition analysis and determine to be suitble to the ad content of the personnel to broadcast
It puts.In addition, this step can also obtain the voice messaging of personnel in preset range by speech recognition equipment, then determine to fit
The ad content for closing the user plays out.
S103, corresponding identity information is determined according to the characteristic information.
In the present embodiment, identity information can be understood as can be identified for that the characteristic of personnel in preset range.Such as year
Age and/or gender.
In the present embodiment, it acquires in preset range after the characteristic information of personnel, this step can be according to the spy of acquisition
Reference ceases the identity information for determining the personnel, in order to identify that corresponding ad content is pushed.
Illustratively, if characteristic information is image information (image information may include facial image information), this
Step can be identified image so that it is determined that go out age and the gender of the personnel, be determined so as to be based further on
Age and gender push the advertisement for being suitble to the age and gender personnel to the personnel, improve the effect of advertisement pushing.
S104, corresponding ad content is played according to the identity information and the advertisement information DB to prestore.
In the present embodiment, advertisement information DB can be understood as the storage advertisement that advertisement playing device pre-establishes
Database.The advertisement information DB can carry out classification storage according to the identity information of each user, and identity information can conduct
The label of each ad content, identity-based information can obtain corresponding ad content.
Specifically, when image collecting device can collect the iris information in preset range in personnel's eyes image,
Then the present embodiment can obtain the iris information in preset range in personnel's eyes image by image collecting device, by rainbow
The identity for determining the personnel is identified in film, and then this step can search advertisement by the identity information of the personnel determined
Information database matches and the ad content of the personnel is suitble to launch.
In addition, the present embodiment can also obtain the image information of personnel in preset range by image collecting device, then
The image of acquisition is analyzed to obtain the identity information of the personnel, such as age, gender or occupation.This step can then be based on true
Age for making, gender or occupation search advertisement information DB (at this point, ad content in advertisement information DB can be by
Classification storage is carried out according to age, gender or occupation), determine to be suitble to the ad content of the personnel to play out.
Illustratively, when the corresponding sight of eye feature does not watch predeterminable area attentively or does not get the eye figure of user
When picture, the present embodiment can start that speech recognition equipment obtains in preset range (can be effective for speech recognition equipment
The range of identification) personnel voice messaging.It, then can be by right if speech recognition equipment recognizes " your mobile phone screen is good big "
The content obtained is identified, and identifies the information such as age and the gender of the personnel, then this step can pass through processor
The information such as the age of the personnel and gender are matched with the advertisement information DB to prestore, finds out and is suitble to the gender or age
Mobile phone series advertisements play out.Such as, include playing corresponding language on display screen, and by playback equipment by mobile phone series advertisements
Sound is to attract the user.
A kind of advertisement broadcast method that the embodiment of the present invention one provides, the eye obtained first in the eyes image of user are special
Sign；If secondly the corresponding sight of the eye feature is not watched predeterminable area attentively or is had not been obtained in the eyes image of user
Eye feature then acquires the characteristic information of personnel in preset range；Then determine that corresponding identity is believed according to the characteristic information
Breath；Corresponding ad content is finally played according to the identity information and the advertisement information DB to prestore.Using the above method,
Whether can not watch predeterminable area attentively by judging the corresponding sight of eye feature or not get the eyes image of user
In eye feature, decide whether to play the identity corresponding to the personnel by acquiring the characteristic information of personnel in preset range
The ad content of information is not concerned with the advertisement that advertisement playing device is played to realize the user before advertisement playing device
When, the ad content of user is suitable for attract the technique effect of user by broadcasting, and then can effectively improve advertisement and broadcast
The effect for putting equipment advertisement reduces the input cost of advertisement playing device.
Embodiment two
Fig. 2 a are a kind of flow diagram of advertisement broadcast method provided by Embodiment 2 of the present invention, and the present embodiment two is upper
It states and optimizes on the basis of each embodiment.In the present embodiment, the eye feature in the eyes image for obtaining user
Before, it advanced optimizes and includes：Obtain the infrared intensity value under current environment；If the infrared intensity value is less than setting threshold
Value, then execute characteristic information acquisition operations.
Further, the present embodiment is also by the eye feature in the eyes image for obtaining user, advanced optimize for：It obtains
The eyes image of user；Extract the pupil edge feature in the eyes image；Pupil is determined according to the pupil edge feature
Center.
On the basis of above-mentioned optimization, characteristic information optimization is included also image information by the present embodiment, accordingly
Corresponding identity information is determined according to the characteristic information by described, is specifically optimized for：Extract the age in described image information
Feature and sex character；The age characteristics and the sex character are compared with standard feature tables of data respectively, obtained
Age information and gender information.
Further, the present embodiment is also by described according to the identity information and the advertisement information DB to prestore broadcasting pair
The ad content answered specifically is optimized for：The advertisement information DB to prestore is searched according to the age information and gender information, is obtained
To corresponding ad content；Play the ad content.
Further, the present embodiment is corresponding wide according to the identity information and the advertisement information DB to prestore broadcasting
After accusing content, optimization includes：Watch preset areas attentively when getting the corresponding sight of the eye feature in the eyes image of user
When domain, ad content position in the advertisement information DB is updated.The not yet detailed content of the present embodiment please refers to
Embodiment one.
As shown in Figure 2 a, a kind of advertisement broadcast method provided by Embodiment 2 of the present invention, includes the following steps：
Infrared intensity value under S201, acquisition current environment.
In the present embodiment, current environment can be understood as infrared monitoring equipment in the external environment being presently in.It is infrared
Intensity value can be understood as the strength information for the infrared signal that infrared monitoring equipment is acquired.
In general, infrared monitoring equipment can utilize the infrared intensity value under infrared reflection principle acquisition current environment.
Specifically, when there is user in the radiation scope of infrared monitoring equipment, what the infrared transmitting tube of infrared monitoring equipment was sent out
Infrared ray is reflected into due to being blocked by user in infrared receiving tube, is adopted to infrared intensity value under current environment to realize
Collection.
The infrared intensity value under current environment can be obtained in this step first, to judge under current environment with the presence or absence of use
Family, to further determine whether the eye feature in the eyes image for needing to obtain user.It should be noted that the user can be with
The people being interpreted as under current environment can watch the ad content that advertisement playing device is played attentively, can also not watch attentively wide
Accuse the ad content that playback equipment is played.
S202, judge whether the infrared intensity value is less than given threshold, if so, executing S207；If it is not, then executing
S203。
In the present embodiment, given threshold can be understood as whether there is set by user before judging infrared monitoring equipment
Fixed intensity threshold.
In general, if obtain current environment under infrared intensity value be less than given threshold can be understood as currently it is infrared
Monitoring device does not monitor user, then can not have to obtain the eye feature in the eyes image of user at this time, can be direct
By the characteristic information of personnel in image acquisition device preset range, that is, execute S207, wherein preset range may include
The region that infrared monitoring equipment cannot identify, such as the side of advertisement playing device.It should be noted that this step can also pass through
Control image collecting device rotates to obtain the image information of more personnel.If the infrared intensity under the current environment obtained
Value is not less than given threshold, it can be said that there are users before bright current infrared monitoring equipment, but still needs to further determine that at this time red
Whether the user before external monitor equipment watches advertisement playing device attentively, to determine the need for finding out the advertisement that can attract user
Content plays out.Correspondingly, S203 can be executed.
S203, the eyes image for obtaining user.
When the infrared intensity value under the current environment of acquisition is not less than given threshold, this step can further obtain use
Whether the eyes image at family watches the ad content that advertisement playing device is played attentively with the user determined under current environment.
Pupil edge feature in S204, the extraction eyes image.
In the present embodiment, after getting the eyes image of user, this step can be extracted further in eyes image
Eye feature, the eye feature includes pupil feature, and wherein pupil feature may include pupil edge feature.
Specifically, this step can be by handling eyes image to obtain eyes image gray scale on direction initialization
Then the maximum of gradients present position of the gray scale can be determined as the pupil edge feature of the eyes image by Grad.Its
Middle pupil edge feature can be understood as the boundary position information of pupil in eyeball.After getting pupil edge feature, this implementation
Example can determine the corresponding direction of visual lines of the eyes image based on the pupil edge feature determined, to determine the eyes image
Whether predeterminable area is watched attentively.
S205, pupil center location is determined according to the pupil edge feature.
In the present embodiment, after the pupil edge feature in getting eyes image, this step can be based on the pupil
Edge feature further determines that out pupil center location, to optimize the direction of gaze of sight in the eyes image determined.
Specifically, this step can be fitted pupil edge feature, the center of fitting image is determined, and can
The center is determined as pupil center location.It is understood that herein not to the hand of determining pupil center information
Section is defined, and those skilled in the art can be fitted according to actual conditions using pupil edge feature, the shape of fitting
It can be determined according to the shape of pupil, the determination of pupil center location, then it can be based on the arbitrary of the image fitted
It can accurately determine that the coordinate points of pupil center location determine.
In addition, when image collecting device selects infrared camera in the present embodiment, this step can also include that extraction is used
Facula information in the eyes image of family, to determine the corresponding direction of visual lines of the eyes image in conjunction with pupil center location, with true
Whether the fixed eyes image watches predeterminable area attentively.
S206, judge whether the corresponding sight of pupil center location does not watch predeterminable area attentively or the eye of user has not been obtained
Pupil center location in portion's image, if so, executing S207；If it is not, then executing S213.
In the present embodiment, the pupil center location in the eyes image of user is not got to can be understood as currently extensively
There are user (because the infrared intensity value obtained at this time are not less than given threshold) before announcement playback equipment, but can not obtain
The eyes image of the user then at this time can be pre- without judging whether sight watches attentively if the user is just backwards to advertisement playing device
If region, the image information of personnel in preset range is directly acquired, you can to execute S207.
If having got the pupil center location in the eyes image of user, this step can further judge pupil
Whether the corresponding sight in center watches predeterminable area attentively, to decide whether to acquire the characteristic information of personnel in preset range.
After obtaining pupil center location, whether this step may further determine that the corresponding sight of the pupil center location
Do not watch predeterminable area attentively.Specifically, it may be determined that the angle between pupil center location and predeterminable area determines the eye obtained
Whether image watches predeterminable area attentively.
The image information of personnel in S207, acquisition preset range.
In the present embodiment, when the infrared intensity value of acquisition is not less than given threshold, do not get the eye of user
When pupil center location in image or when the corresponding sight of pupil center location does not watch predeterminable area attentively, this step can adopt
Collect the image information of personnel in preset range, which can be as the characteristic information of the personnel.
This step can obtain the image information of personnel in preset range by image collecting device, with based on determining
Image information further determines that corresponding identity information, so as to be broadcast according to identity information and the advertisement information DB to prestore
Put corresponding ad content.
Wherein, preset range can be understood as the acquisition range of image collecting device, which can be energy
Enough video cameras for adjusting acquisition direction can realize that 0 arrives 360 degree rotation, more so as to attract to increase acquisition range
User watch the ad content that is played of advertisement playing device.
S208, the age characteristics in extraction described image information and sex character.
In the present embodiment, age characteristics can be understood as that the age of personnel in the image can be characterized in image information
Information.Sex character can be understood as to characterize the information of the gender of personnel in the image in image information.
It is getting in preset range after the image information of personnel, this step can further be extracted in the image information
Age characteristics and sex character.Specifically, the image information may include facial image, this step can be extracted in facial image
Age characteristics point and sex character point, to further determine that the corresponding identity information of the facial image.
S209, the age characteristics and the sex character be compared respectively with standard feature tables of data, obtain year
Age information and gender information.
In the present embodiment, standard feature tables of data can be understood as the age of standard and the feature deck watch of gender.Base
It is capable of determining that age information and gender information corresponding to each age characteristics and sex character in the standard feature tables of data.
In extracting image information age characteristics and sex character after, this step can be special based on age for extracting
Sex character of seeking peace is compared with pre-stored standard feature tables of data, determines the corresponding age information of the image information
And gender information.
S210, the advertisement information DB to prestore is searched according to the age information and gender information, obtained corresponding wide
Accuse content.
In the present embodiment, after obtaining the corresponding age information of image information and gender information, this step can basis
Obtained age information and gender information search the advertisement information DB to prestore and obtain corresponding ad content.Wherein, advertisement
Each ad content can be classified according to age and gender in information database, each age and gender can be used as each advertisement
The label of content can obtain corresponding ad content based on age and gender.
S211, the ad content is played.
It is determining to correspond in preset range after the image information of personnel, this step can play the ad content.
Specifically, can include that and corresponding voice messaging can be passed through on the display of advertisement playing device by ad content
Playback equipment plays out, to attract more users to be watched, to improve advertisement delivery effect.
S212, when the corresponding sight of the eye feature in the eyes image for getting user watches predeterminable area attentively, update
The ad content position, end operation in the advertisement information DB.
In the present embodiment, when the image information analysis of personnel in the preset range based on acquisition and corresponding advertisement is played
After content, whether this step can be obtained further currently has the corresponding sight of the eye feature in the eyes image of user to watch attentively
Predeterminable area.Wherein, after which can be understood as advertisement playing device broadcasting advertisement content, based on the ad content played
The people attracted, the user can be the user that sight acquired in S206 does not watch predeterminable area attentively, can also include
Personnel in S207 in collected preset range.
It, can be with if getting the corresponding sight of the eye feature in the eyes image there are user watches predeterminable area attentively
Illustrate that currently playing ad content has successfully been attracted to the concern of user, then this step can update the ad content wide
The position in information database is accused, so as to advantage distillation ad content in subsequent extracted.
It should be noted that in advertisement information DB the corresponding ad content of each identity characteristic can have it is multiple.Wherein
It may include different classes of ad content, can also include ad content different under same category, each ad content can be with
It is ranked up according to matching degree.In each ad content of identity-based information extraction, can according to each ad content sequence into
Row sequence is extracted.Therefore, after the corresponding sight of eye feature in the eyes image for acquiring user watches predeterminable area attentively, this
Step can update position of the corresponding ad content in advertisement information DB.
It is understood that the corresponding sight of eye feature that ought do not get in the eyes image of user watch attentively it is default
Region or the infrared intensity value monitored are also less than predetermined threshold value, then can continue to execute S207, corresponding to continue to extract
Ad content plays out until being attracted to user watches ad content.
S213, end.
In the present embodiment, when having got pupil center location and pupil center location pair in the eyes image of user
When the sight answered watches predeterminable area attentively, it may be said that there are users before bright Current ad playback equipment, and the user is just being look at extensively
The ad content that playing device is played is accused, then can directly be terminated, without determining the ad content for attracting user.
Fig. 2 b give the application scenarios schematic diagram of advertisement broadcast method provided by Embodiment 2 of the present invention, shown in Fig. 2 b
Existing number of users only plays signal before advertisement playing device, is not intended as the restriction to application scenarios in the present embodiment.
As shown in Figure 2 b, advertisement playing device 22 obtains the infrared intensity under current environment by infrared monitoring equipment 223
Value, if there are the infrared intensity values that when the first user 231, infrared monitoring equipment 223 is got before advertisement playing device 22
Given threshold can be not less than, then can obtain the eyes image of the first user 231 in the present embodiment, extract in the eyes image
Pupil edge feature and facula information, pupil center location is then determined according to pupil edge feature, to determine regarding for user
Line direction.
Herein it should be noted that infrared monitoring equipment 223 can be infrared proximity transducer, infrared proximity transducer can
To include transmitting terminal and receiving terminal.When there is user close to infrared proximity transducer, the analog-to-digital conversion included by infrared receiver end
Device can obtain user close to when specific infrared intensity value.Receiving terminal receives when not having user before infrared proximity transducer
Infrared intensity value is minimum, reaches maximum value with the close infrared intensity value of user.Wherein maximum value can be according to infrared proximity
The concrete model of sensor determines.Such as infrared proximity transducer can select 10 or 12 etc., if selection 10 is red
The maximum value of outer proximity sensor then infrared intensity value can be 1024cd, and corresponding given threshold can choose 1000cd, such as
Fruit selects 12 infrared proximity transducers, then the maximum value of corresponding infrared intensity value can be 4096cd, correspondingly, setting
Threshold value can choose 4000cd.It is understood that each given threshold those skilled in the art can be according to practical situations
It is set, herein and is not construed as limiting.
In this example, when selecting 10 infrared monitoring equipment 223, if the acquisition of infrared monitoring equipment 223 is red
Outer intensity value is not less than 1000cd, it can be said that there are users before bright infrared monitoring equipment 223.Obtaining the first user's 231
After eyes image, when determining corresponding pupil center location, pupil center location can be based on the pupil edge feature determined
The coordinate in coordinate system is formed by eyes image to determine.It illustratively, can be by pupil center location (0 in the present embodiment
0) 0 is determined as user is looking at advertisement playing device 22 straight, and the numerical value of arbitrary system is more than that (concrete numerical value can be with for certain value
It is determined according to actual conditions, the numerical value corresponding to different user can be different) when, it is considered that pupil center is corresponding
Sight does not watch predeterminable area attentively.
If determining that the corresponding sight of pupil center location does not watch predeterminable area attentively and (can illustrate this in the present embodiment
Although when the first user 231 before advertisement playing device 22, the first user 231 does not watch ad content attentively), then this implementation
Example can be acquired in preset range by image collecting device 221 and (may refer to the acquisition model of image collecting device 221 in Fig. 2 b
Enclose, the dashdotted region given off such as image collecting device 221) image information of personnel.As image is adopted in the present embodiment
Acquisition means 221 have collected second user 232 and the first user 231 in preset range, then can determine second user 232 respectively
With 231 corresponding age information of the first user and gender information.It determines to want according to obtained age information and gender information
The ad content of broadcasting, and include on display screen 222, and by the corresponding voice messaging of ad content by raising by ad content
Sound device 224 plays.
Herein, it should be noted that when the present embodiment determines corresponding sight based on pupil center location, can be based on pre-
The correspondence of the pupil center and sight that first establish is determined.After determining pupil center location, searches and predefine
Correspondence i.e. can determine that sight.When determining whether sight watches predeterminable area attentively, sight and predeterminable area can be based on
Between angle determine.Illustratively, when the present embodiment can consider that the angle between sight and predeterminable area is 90 degree, user is
Look at predeterminable area straight.When angle is less than 45 degree, it may be considered that user does not watch predeterminable area attentively.
It (can be in addition, if when the corresponding sight of the pupil center location determined in the present embodiment watches predeterminable area attentively
Illustrate that the first user 231 pays close attention to the ad content that advertisement playing device 22 is played at this time), then can directly it terminate, without
Any analysis operation for attraction user.
If the first user 231 (may refer to red in Fig. 2 b not in the monitoring range of infrared monitoring equipment 223 in Fig. 2 b
The dashed region that external monitor equipment 223 is radiated) when, then the present embodiment can monitor not getting the eyes image of user
In pupil center location, the present embodiment can then start image collecting device 221 to execute personnel in acquisition preset range
The operation of image information, concrete operations situation as described above, are not repeated herein.
It should be noted that if when collecting the image information of multiple personnel in preset range in the present embodiment, choose
The technological means that corresponding ad content plays out is not construed as limiting, and can be chosen the corresponding ad content of arbitrary personnel and be broadcast
It puts, can also determine that the marketing strategy for being also based on businessman is determined based on the product price corresponding to advertisement type.This
Outside, the position of each component does not limit in advertisement playing device 22 in Fig. 2 b, and those skilled in the art can be according to practical need
It asks and is set.
A kind of advertisement broadcast method provided by Embodiment 2 of the present invention embodies and obtains operating, determining for eye feature
The operation of identity information and the operation of broadcasting advertisement content, additionally optimization includes to obtain infrared intensity Value Operations and update extensively
Accuse the operation of information database.Using this method, the infrared intensity value that can be primarily based under current environment judges whether
User.If infrared intensity value is not less than given threshold, pupil center location in user's eyes image may further determine that.It is logical
It crosses and judges whether the corresponding sight of pupil center location watches predeterminable area attentively or by judging whether not get user's
Pupil center location in eyes image decides whether the image information for acquiring personnel in preset range, to determine age information
Corresponding ad content is obtained with gender information.It is set so that realization user before advertisement playing device is not concerned with advertisement broadcasting
When for the ad content played or there is no user, passes through and play the technique effect that suitable ad content attracts surrounding user.
And then the effect of advertisement playing device advertisement can be effectively improved, reduce the input cost of advertisement playing device.
Embodiment three
Fig. 3 is a kind of structural schematic diagram for advertisement play back device that the embodiment of the present invention three provides, which is applicable to
User is not concerned with the case where ad content that advertisement playing device is played, and the wherein device can be real by software and/or hardware
It is existing, and be typically integrated on advertisement playing device.
As shown in figure 3, the advertisement play back device includes：Eye feature acquisition module 31, characteristic information acquisition module 32, body
Part information determination module 33 and advertisement playing module 34.
Wherein, eye feature acquisition module 31, the eye feature in eyes image for obtaining user, the eye are special
Sign includes pupil feature；
Characteristic information acquisition module 32 is not watched predeterminable area attentively or is not obtained for working as the corresponding sight of the eye feature
When getting the eye feature in the eyes image of user, the characteristic information of personnel in preset range is acquired；
Identity information determining module 33, for determining corresponding identity information according to the characteristic information；
Advertisement playing module 34, it is corresponding wide for being played according to the identity information and the advertisement information DB to prestore
Accuse content.
In the present embodiment, which obtains the eye figure of user by eye feature acquisition module 31 first
Eye feature as in, the eye feature includes pupil feature；Then the eye is worked as by characteristic information acquisition module 32
When the corresponding sight of feature does not watch predeterminable area attentively or the eye feature in the eyes image of user has not been obtained, acquisition is default
The characteristic information of personnel in range；Corresponding identity is determined according to the characteristic information by identity information determining module 33 later
Information；It is corresponding wide according to the identity information and the advertisement information DB to prestore broadcasting finally by advertisement playing module 34
Accuse content.
A kind of advertisement play back device provided in this embodiment, can be by judging whether the corresponding sight of eye feature does not have
Watch predeterminable area attentively or do not get the eye feature in the eyes image of user, decides whether by acquiring in preset range
The characteristic information of personnel corresponds to the ad content of the identity information for the personnel that get to play, and is played in advertisement to realize
When user is not concerned with the advertisement that advertisement playing device is played before equipment, the ad content of user is suitable for by broadcasting to inhale
The technique effect at family is quoted, and then can effectively improve the effect of advertisement playing device advertisement, advertisement broadcasting is reduced and sets
Standby input cost.
Further, the advertisement play back device, also optimization include：
Infrared intensity acquisition module 35, for obtaining the infrared intensity value under current environment；
Infrared intensity judgment module 36, for when the infrared intensity value is less than given threshold, executing characteristic information and adopting
Collection operation.
On the basis of above-mentioned optimization, eye feature acquisition module 31 is specifically used for：Obtain the eyes image of user；It carries
Take the pupil edge feature in the eyes image；Pupil center location is determined according to the pupil edge feature.
Based on the above-mentioned technical proposal, the characteristic information optimization includes image information, correspondingly, identity information determines mould
Block 33, is specifically used for：Extract the age characteristics and sex character in described image information；Respectively by the age characteristics and described
Sex character is compared with standard feature tables of data, obtains age information and gender information.
Further, advertisement playing module 34, is specifically used for：It is prestored according to the age information and gender information's lookup
Advertisement information DB obtains corresponding ad content；Play the ad content.
Further, the advertisement play back device, also optimization includes location updating module 37, for according to the identity
After information and the advertisement information DB that prestores play corresponding ad content, when getting the eye in the eyes image of user
When feature corresponding sight in portion's watches predeterminable area attentively, ad content position in the advertisement information DB is updated.
Above-mentioned advertisement play back device can perform the advertisement broadcast method that any embodiment of the present invention is provided, and have the side of execution
The corresponding function module of method and advantageous effect.
Example IV
Fig. 4 is a kind of structural schematic diagram for advertisement playing device that the embodiment of the present invention four provides.As shown in figure 4, this hair
The advertisement playing device that bright example IV provides includes：One or more processors 41 and storage device 42；Advertisement broadcasting is set
Processor 41 in standby can be one or more, in Fig. 4 by taking a processor 41 as an example；Storage device 42 is for storing one
Or multiple programs；One or more of programs are executed by one or more of processors 41 so that one or more of
Processor 41 realizes the advertisement broadcast method as described in any one of embodiment of the present invention.
The advertisement playing device can also include：Input unit 43 and output device 44.
Processor 41, storage device 42, input unit 43 and output device 44 in advertisement playing device can be by total
Line or other modes connect, in Fig. 4 for being connected by bus.
Storage device 42 in the advertisement playing device is used as a kind of computer readable storage medium, can be used for storing one
Or multiple programs, described program can be software program, computer executable program and module, such as the embodiment of the present invention one or
Corresponding program instruction/the module of two provided advertisement broadcast methods (for example, the module in attached advertisement play back device shown in Fig. 3,
Including：Eye feature acquisition module 31, characteristic information acquisition module 32, identity information determining module 33 and advertisement playing module
34, further include：Infrared intensity acquisition module 35, infrared intensity judgment module 36 and location updating module 37).Processor 41 passes through
Operation is stored in software program, instruction and module in storage device 42, to execute the various functions of advertisement playing device
Using and data processing, that is, realize above method embodiment in advertisement broadcast method.
Storage device 42 may include storing program area and storage data field, wherein storing program area can storage program area,
Application program needed at least one function；Storage data field can be stored uses created data etc. according to equipment.In addition,
Storage device 42 may include high-speed random access memory, can also include nonvolatile memory, for example, at least a magnetic
Disk storage device, flush memory device or other non-volatile solid state memory parts.In some instances, storage device 42 can be into one
Step includes the memory remotely located relative to processor 41, these remote memories can pass through network connection to equipment.On
The example for stating network includes but not limited to internet, intranet, LAN, mobile radio communication and combinations thereof.
Input unit 43 can be used for receiving the number or character information of input, and generate the user with advertisement playing device
It is arranged and the input of function control related key signals or the eyes image that user can be obtained, can also obtains red under current environment
Outer intensity value.Input unit 43 may include but be not limited to：Touching display screen, button, infrared monitoring equipment and/or camera are (general
Logical camera or infrared camera) etc. input equipments.Output device 44 may include but be not limited to：Display screen and/or loud speaker etc.
Show equipment.
Also, when one or more included program of above-mentioned advertisement playing device is by one or more of processors
When 41 execution, program proceeds as follows：The eye feature in the eyes image of user is obtained, the eye feature includes pupil
Feature；If the corresponding sight of the eye feature does not watch predeterminable area attentively or the eye in the eyes image of user has not been obtained
Portion's feature then acquires the characteristic information of personnel in preset range；Corresponding identity information is determined according to the characteristic information；According to
The identity information and the advertisement information DB to prestore play corresponding ad content.
In addition, the embodiment of the present invention also provides a kind of computer readable storage medium, it is stored thereon with computer program, it should
For executing a kind of advertisement broadcast method when program is executed by processor, this method includes：In the eyes image for obtaining user
Eye feature, the eye feature include pupil feature；If the corresponding sight of the eye feature does not watch predeterminable area attentively
Or the eye feature in the eyes image of user has not been obtained, then acquire the characteristic information of personnel in preset range；According to described
Characteristic information determines corresponding identity information；It is played according to the identity information and the advertisement information DB to prestore corresponding wide
Accuse content.
Optionally, it can be also used for executing one kind that any embodiment of the present invention is provided when which is executed by processor
The technical solution of advertisement broadcast method.By the description above with respect to embodiment, those skilled in the art can understand
Recognize that the present invention can be realized by software and required common hardware in ground, naturally it is also possible to by hardware realization, but it is very much
In the case of the former be more preferably embodiment.Based on this understanding, technical scheme of the present invention is substantially in other words to existing
The part that technology contributes can be expressed in the form of software products, which can be stored in calculating
In machine readable storage medium storing program for executing, such as the floppy disk of computer, read-only memory (Read-Only Memory, ROM), random access memory
Device (Random Access Memory, RAM), flash memory (FLASH), hard disk or CD etc., including some instructions are used so that one
Platform computer equipment (can be personal computer, server or the network equipment etc.) executes described in each embodiment of the present invention
Method.
Note that above are only presently preferred embodiments of the present invention and institute's application technology principle.It will be appreciated by those skilled in the art that
The present invention is not limited to specific embodiments described here, can carry out for a person skilled in the art it is various it is apparent variation,
It readjusts and substitutes without departing from protection scope of the present invention.Therefore, although being carried out to the present invention by above example
It is described in further detail, but the present invention is not limited only to above example, without departing from the inventive concept, also
May include other more equivalent embodiments, and the scope of the present invention is determined by scope of the appended claims.
Claims (10)
1. a kind of advertisement broadcast method, which is characterized in that including：
The eye feature in the eyes image of user is obtained, the eye feature includes pupil feature；
If the corresponding sight of the eye feature is not watched predeterminable area attentively or is had not been obtained in the eyes image of the user
Eye feature, then acquire the characteristic information of personnel in preset range；
Corresponding identity information is determined according to the characteristic information；
Corresponding ad content is played according to the identity information and the advertisement information DB to prestore.
2. according to the method described in claim 1, it is characterized in that, it is described obtain user eyes image in eye feature
Before, further include：
Obtain the infrared intensity value under current environment；
If the infrared intensity value is less than given threshold, characteristic information acquisition operations are executed.
3. according to the method described in claim 1, it is characterized in that, it is described obtain user eyes image in eye feature,
Including：
Obtain the eyes image of user；
Extract the pupil edge feature in the eyes image；
Pupil center location is determined according to the pupil edge feature.
4. according to the method described in claim 1, it is characterized in that, the characteristic information includes image information；Correspondingly, described
Corresponding identity information is determined according to the characteristic information, including：
Extract the age characteristics and sex character in described image information；
The age characteristics and the sex character are compared with standard feature tables of data respectively, obtain age information and property
Other information.
5. according to the method described in claim 4, it is characterized in that, described according to the identity information and the advertising information to prestore
Database plays corresponding ad content, including：
The advertisement information DB to prestore is searched according to the age information and gender information, obtains corresponding ad content；
Play the ad content.
6. according to the method described in claim 1, it is characterized in that, according to the identity information and the advertising information number to prestore
After playing corresponding ad content according to library, further include：
When the corresponding sight of the eye feature in the eyes image for getting user watches predeterminable area attentively, update in the advertisement
Hold the position in the advertisement information DB.
7. a kind of advertisement play back device, which is characterized in that including：
Eye feature acquisition module, the eye feature in eyes image for obtaining user, the eye feature includes pupil
Feature；
Characteristic information acquisition module does not watch predeterminable area attentively or institute has not been obtained for working as the corresponding sight of the eye feature
When stating the eye feature in the eyes image of user, the characteristic information of personnel in preset range is acquired；
Identity information determining module, for determining corresponding identity information according to the characteristic information；
Advertisement playing module, for being played in corresponding advertisement according to the identity information and the advertisement information DB to prestore
Hold.
8. device according to claim 7, which is characterized in that further include：
Location updating module, for being played in corresponding advertisement according to the identity information and the advertisement information DB to prestore
After appearance, when the corresponding sight of the eye feature in the eyes image for getting user watches predeterminable area attentively, update described wide
Accuse content position in the advertisement information DB.
9. a kind of advertisement playing device, which is characterized in that including：
One or more processors；
Storage device, for storing one or more programs；
One or more of programs are executed by one or more of processors so that one or more of processors are realized
Advertisement broadcast method as described in any one of claim 1-6.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor
The advertisement broadcast method as described in any one of claim 1-6 is realized when execution.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810432643.1A CN108764973A (en) | 2018-05-08 | 2018-05-08 | A kind of advertisement broadcast method, device, equipment and storage medium |
| PCT/CN2019/084229 WO2019214441A1 (en) | 2018-05-08 | 2019-04-25 | Advertisement playing method and apparatus, and device and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810432643.1A CN108764973A (en) | 2018-05-08 | 2018-05-08 | A kind of advertisement broadcast method, device, equipment and storage medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108764973A true CN108764973A (en) | 2018-11-06 |
Family
ID=64009770
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810432643.1A Pending CN108764973A (en) | 2018-05-08 | 2018-05-08 | A kind of advertisement broadcast method, device, equipment and storage medium |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN108764973A (en) |
| WO (1) | WO2019214441A1 (en) |
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| CN109978618A (en) * | 2019-03-22 | 2019-07-05 | 成都大象分形智能科技有限公司 | Advertisement interacts jettison system under line based on cloud artificial intelligence |
| CN110033313A (en) * | 2019-03-18 | 2019-07-19 | 深兰科技（上海）有限公司 | A kind of advertisement broadcast method and device |
| WO2019214441A1 (en) * | 2018-05-08 | 2019-11-14 | 北京七鑫易维信息技术有限公司 | Advertisement playing method and apparatus, and device and storage medium |
| CN110796486A (en) * | 2019-10-17 | 2020-02-14 | 北京睿家科技有限公司 | Access control advertisement pushing method and pushing device |
| CN111210276A (en) * | 2020-01-08 | 2020-05-29 | 秒针信息技术有限公司 | Advertisement playing strategy adjusting method and device, electronic equipment and medium |
| CN111461758A (en) * | 2020-01-17 | 2020-07-28 | 北京鸿途信达科技股份有限公司 | Advertisement delivery effect estimation method and device and computer storage medium |
| CN112565268A (en) * | 2020-12-07 | 2021-03-26 | 深圳圣大奥维科技发展有限公司 | Transmission control method, device and equipment of multimedia information and computer storage medium |
| CN113689230A (en) * | 2021-07-22 | 2021-11-23 | 康大创新(广东)科技有限公司 | Advertising playback method and related equipment applied to water dispenser terminals |
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| CN119313407B (en) * | 2024-11-05 | 2025-06-13 | 湖北枫叶企业发展股份有限公司 | Advertising signboard playing method based on passerby vision and advertising signboard |
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| CN109978618A (en) * | 2019-03-22 | 2019-07-05 | 成都大象分形智能科技有限公司 | Advertisement interacts jettison system under line based on cloud artificial intelligence |
| CN110796486A (en) * | 2019-10-17 | 2020-02-14 | 北京睿家科技有限公司 | Access control advertisement pushing method and pushing device |
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| CN111461758A (en) * | 2020-01-17 | 2020-07-28 | 北京鸿途信达科技股份有限公司 | Advertisement delivery effect estimation method and device and computer storage medium |
| CN111461758B (en) * | 2020-01-17 | 2023-11-10 | 北京鸿途信达科技股份有限公司 | Advertisement putting effect prediction method and device and computer storage medium |
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Also Published As
| Publication number | Publication date |
|---|---|
| WO2019214441A1 (en) | 2019-11-14 |
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Application publication date: 20181106 |