CN108734493B - Advertisement targeted delivery control method, monitoring method and device - Google Patents
Advertisement targeted delivery control method, monitoring method and device Download PDFInfo
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- CN108734493B CN108734493B CN201710261989.5A CN201710261989A CN108734493B CN 108734493 B CN108734493 B CN 108734493B CN 201710261989 A CN201710261989 A CN 201710261989A CN 108734493 B CN108734493 B CN 108734493B
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Abstract
The invention provides a method for controlling and monitoring targeted advertisement delivery and a device thereof, wherein the method for controlling targeted advertisement delivery comprises the following steps: receiving an advertisement putting request from advertisement exposure equipment; acquiring a delivery IP address from an advertisement delivery request; if the stored risk IP address library contains the release IP address, performing region-oriented advertisement release control on the advertisement exposure equipment according to the region to which the release IP address belongs, wherein the risk IP address library is used for storing a predetermined IP address with cross-region risk; and feeding back the released IP address to the advertisement exposure equipment, wherein the released IP address is used for being sent to the third-party monitoring server by the advertisement exposure equipment, so that the third-party monitoring server updates the advertisement exposure of the region to which the released IP address belongs. The invention can improve the consistency of the advertisement exposure of the advertisement putting server and the third-party monitoring server for the statistics of the same region.
Description
Technical Field
The invention relates to the technical field of internet communication, in particular to a control method, a monitoring method and a device for targeted advertisement delivery.
Background
Because economic development of each region is unbalanced, an advertiser can require media to put different advertisements in different regions when selecting to put advertisements, an advertisement putting server on the media side counts advertisement exposure of the region to which the public network IP address belongs according to advertisement exposure data returned by advertisement exposure equipment and an putting IP (Internet Protocol) address, wherein the advertiser is a publisher of advertisement activities and is a merchant for publicizing or selling products and services through advertisements, the media is an advertisement putting end, namely, advertisement putting and exposure services are provided for the advertiser according to the demand of the advertiser, and the putting IP address is a public network IP address actually used when the advertisement putting server puts advertisements.
Currently, an advertiser will generally use a third-party monitoring server to monitor the accuracy of the advertisement exposure counted by an advertisement delivery server, that is, the third-party monitoring server counts the advertisement exposure of the region to which the public network IP address belongs according to the advertisement exposure data returned by the advertisement exposure device and the region to which the public network IP address belongs.
However, in consideration of the shortage of the own public network IP address resources, the network operator of the advertisement exposure device may borrow a public network IP address in another network operator, where the public network IP address is different from the region where the advertisement exposure device is actually located, at this time, the advertisement delivery server and the third-party detection server respectively count the exposure amount of the same advertisement exposed by the same advertisement exposure device as being exposed in different regions, for example, the advertisement delivery server and the third-party monitoring server respectively count the advertisement exposure amount of the advertisement exposure device as being exposed in region a and exposed in region B, and further, the consistency between the advertisement exposure amount of a certain region counted by the advertisement delivery server and the advertisement exposure amount of the certain region monitored by the third-party monitoring server is poor.
Disclosure of Invention
The embodiment of the invention provides a control method, a monitoring method and a device for targeted advertisement delivery, which are used for improving the consistency of advertisement exposure of an advertisement delivery server and a third-party monitoring server for the statistics of the same region.
The embodiment of the invention provides an advertisement targeted delivery control method, which is applied to an advertisement delivery server and comprises the following steps:
receiving an advertisement putting request from advertisement exposure equipment;
acquiring a delivery IP address from the advertisement delivery request, wherein the delivery IP address is a public network IP address used when the advertisement is delivered to the advertisement exposure equipment;
if the stored risk IP address library contains the release IP address, performing region-oriented advertisement release control on the advertisement exposure equipment according to the region to which the release IP address belongs, wherein the risk IP address library is used for storing a predetermined IP address with a cross-region risk, and the stored IP address with the cross-region risk is authenticated and authorized by a third-party monitoring server and the advertisement release server together;
and feeding back the release IP address to the advertisement exposure equipment, wherein the release IP address is used for being sent to the third-party monitoring server by the advertisement exposure equipment so as to enable the third-party monitoring server to update the advertisement exposure of the region to which the release IP address belongs.
Optionally, the method determines in advance an IP address with a cross-regional risk in the following manner:
acquiring a monitoring record stored in a specified time period, wherein the monitoring record is a corresponding relation between a public network IP address and advertisement exposure data stored in the third-party server, and the public network IP address in the monitoring record is a public network IP address in an advertisement exposure data sending request from the advertisement exposure equipment;
for each appointed exposure record stored in the appointed time period, extracting a public network IP address corresponding to the same advertisement exposure data in the appointed exposure record and the monitoring record in the monitoring record, wherein the exposure record is the corresponding relation between the public network IP address stored in the advertisement delivery server and the advertisement exposure data, and the public network IP address in the exposure record is the public network IP address in the advertisement delivery request from the advertisement exposure device;
determining an IP address set containing the extracted public network IP address;
and determining the public network IP address in the appointed exposure record as the IP address with the cross-region risk according to the number of the IP addresses in the IP address set, which are different from the public network IP address in the appointed exposure record.
In the embodiment of the invention, the number of the IP addresses which are different from the public network IP address in the exposure record in the monitoring record is obtained by comparing the public network IP addresses corresponding to the same advertisement exposure data and stored in the advertisement delivery server and the third-party monitoring server, so that the risk IP address is determined.
Optionally, in the method, determining, according to the number of IP addresses in the IP address set that are different from the public network IP address in the designated exposure record, that the public network IP address in the designated exposure record is an IP address with a cross-region risk specifically includes:
counting the number of IP addresses in the IP address set, which are different from the public network IP address in the appointed exposure record, and the total number of the IP addresses in the IP address set;
and if the ratio of the number to the total number exceeds a preset proportion threshold, determining that the public network IP address in the appointed exposure record is an IP address with cross-region risk.
In the embodiment of the invention, if the number of the IP addresses in the IP address set, which are different from the public network IP addresses in the specified exposure record, is too large, the cross-region risk of the public network IP address is determined to be larger, and the public network IP address is determined to be a risk IP address.
Optionally, in the method, the public network IP address in the specified exposure record is a public network IP address whose occurrence frequency exceeds a set frequency threshold in all exposure records stored by the launch server within the specified time period.
Optionally, in the method, feeding back the delivered IP address to the advertisement exposure device specifically includes:
adding the delivery IP address into a monitoring link corresponding to the third-party monitoring server, wherein the monitoring link is a link for feeding back advertisement exposure data to the third-party monitoring server by the advertisement exposure equipment;
and sending the monitoring link added with the delivery IP address to the advertisement exposure equipment.
According to the embodiment of the invention, the advertisement exposure equipment feeds back the advertisement exposure data to the third-party server, and simultaneously feeds back the advertisement exposure address added by the advertisement putting server to the third-party monitoring server, so that the third-party monitoring server can count the advertisement exposure of the region to which the advertisement exposure address belongs, and the consistency of the advertisement exposure counted by the third-party monitoring server and the advertisement putting server aiming at the same region is improved.
The embodiment of the invention also provides an advertisement targeted delivery monitoring method, which is applied to a third-party monitoring server and comprises the following steps:
receiving an advertisement exposure data sending request sent by advertisement exposure equipment, wherein a designated field of the sending request carries advertisement exposure data and a release IP address; the delivery IP address is a public network IP address used by an advertisement delivery server when delivering advertisements, and the specified field is a field except the head of the sending request;
if the stored risk IP address library contains the release IP address, updating the advertisement exposure amount of the region to which the release IP address belongs according to the advertisement exposure data;
the risk IP address library is used for storing a predetermined IP address with cross-region risk, and the stored IP address with the cross-region risk is authenticated and authorized by the third-party monitoring server and the advertisement delivery server together.
Optionally, the method further comprises:
and if the stored risk IP address library does not contain the release IP address, updating the advertisement exposure amount of the region to which the source IP address belongs according to the advertisement exposure data, wherein the source IP address is the public network IP address corresponding to the advertisement exposure equipment carried by the head of the sending request.
The embodiment of the invention also provides an advertisement targeted delivery control device, which is applied to an advertisement delivery server and comprises the following components:
the receiving module is used for receiving an advertisement putting request from the advertisement exposure equipment;
an obtaining module, configured to obtain a delivery IP address from the advertisement delivery request, where the delivery IP is a public network IP address used when delivering an advertisement to the advertisement exposure device;
the control module is used for carrying out region-oriented advertisement putting control on the advertisement exposure equipment according to the region to which the putting IP address belongs if the stored risk IP address library contains the putting IP address, wherein the risk IP address library is used for storing the predetermined IP address with the cross-region risk, and the stored IP address with the cross-region risk is authenticated and authorized by a third-party monitoring server and the advertisement putting server together;
and the feedback module is used for feeding the release IP address back to the advertisement exposure equipment, wherein the release IP address is used for being sent to the third-party monitoring server by the advertisement exposure equipment so as to enable the third-party monitoring server to update the advertisement exposure amount of the region to which the release IP address belongs.
Optionally, the apparatus further comprises: a determination module;
the determining module is used for determining an IP address with cross-region risk in advance; wherein the determining module specifically comprises:
an obtaining unit, configured to obtain a monitoring record stored in a specified time period, where the monitoring record is a correspondence between a public network IP address stored in the third-party server and advertisement exposure data, and the public network IP address in the monitoring record is a public network IP address in an advertisement exposure data sending request from the advertisement exposure device;
an extracting unit, configured to extract, for each designated exposure record stored in the designated time period, a public network IP address corresponding to the same advertisement exposure data in the designated exposure record and the monitoring record in the monitoring record, where the exposure record is a correspondence between the public network IP address stored in the advertisement delivery server and the advertisement exposure data, and the public network IP address in the exposure record is a public network IP address in an advertisement delivery request from the advertisement exposure device;
a first determining unit, configured to determine an IP address set including the extracted public network IP address;
and the second determining unit is used for determining the public network IP address in the appointed exposure record as the IP address with the cross-region risk according to the number of the IP addresses in the IP address set, which are different from the public network IP address in the appointed exposure record.
Optionally, in the apparatus, the second determining unit is specifically configured to:
counting the number of IP addresses in the IP address set, which are different from the public network IP address in the appointed exposure record, and the total number of the IP addresses in the IP address set;
and if the ratio of the number to the total number exceeds a preset proportion threshold, determining that the public network IP address in the appointed exposure record is an IP address with cross-region risk.
Optionally, in the device, the public network IP address in the specified exposure record is a public network IP address whose occurrence frequency exceeds a set frequency threshold in all exposure records stored by the launch server within the specified time period.
Optionally, in the apparatus, the feedback module specifically includes:
the adding unit is used for adding the released IP address into a monitoring link corresponding to the third-party monitoring server, wherein the monitoring link is a link for feeding back advertisement exposure data to the third-party monitoring server by the advertisement exposure equipment;
and the sending unit is used for sending the monitoring link added with the delivery IP address to the advertisement exposure equipment.
The embodiment of the invention also provides an advertisement targeted delivery monitoring device, which is applied to a third-party monitoring server and comprises the following components:
the receiving module is used for receiving an advertisement exposure data sending request sent by advertisement exposure equipment, and a specified field of the sending request carries advertisement exposure data and a release IP address; the delivery IP address is a public network IP address used by an advertisement delivery server when delivering advertisements, and the specified field is a field except the head of the sending request;
the updating module is used for updating the advertisement exposure amount of the region where the released IP address belongs according to the advertisement exposure data if the stored risk IP address library contains the released IP address;
the risk IP address library is used for storing a predetermined risk IP address with cross-region risk, and the stored IP address with the cross-region risk is authenticated and authorized by the third-party monitoring server and the advertisement delivery server together.
Optionally, in the apparatus, the update module is further configured to:
and if the stored risk IP address library does not contain the release IP address, updating the advertisement exposure amount of the region to which the source IP address belongs according to the advertisement exposure data, wherein the source IP address is the public network IP address corresponding to the advertisement exposure equipment carried by the head of the sending request.
The advertisement targeted delivery control and monitoring method and device provided by the embodiment of the invention have the following beneficial effects:
if the delivery IP address in the advertisement delivery request sent by the advertisement exposure equipment is in a pre-stored risk IP address library, determining that the delivery IP address has a cross-regional risk, then performing regional targeted advertisement delivery control on the advertisement exposure equipment, and indirectly feeding back the released IP address to the third-party monitoring server, so that the third-party monitoring server can obtain the released IP address according to the risk IP address library and the released IP address stored in the third-party monitoring server, the advertisement exposure of the region to which the IP address belongs is counted, and the advertisement putting server also counts the advertisement exposure of the region to which the IP address belongs, so that the third party monitoring server and the advertisement putting server can carry out statistics based on the advertisement exposure of the region to which the same IP address belongs, and the consistency of the advertisement exposure amount counted by the third-party monitoring server and the advertisement putting server aiming at the same region is further improved.
Drawings
Fig. 1 is a schematic flow chart of a method for controlling targeted advertisement delivery according to an embodiment of the present invention;
fig. 2 is a schematic flowchart of a method for determining a risk IP address according to an embodiment of the present invention;
fig. 3 is a flowchart illustrating a method for determining a risk IP address according to the number of IP addresses in an IP address set that are different from a public network IP address in a designated exposure record according to an embodiment of the present invention;
fig. 4 is a schematic flowchart of a method for feeding back a public network IP address to an advertisement exposure apparatus according to an embodiment of the present invention;
fig. 5 is a schematic flow chart of a monitoring method for targeted advertisement delivery according to a second embodiment of the present invention;
fig. 6 is a schematic structural diagram of an advertisement targeted delivery control device according to a third embodiment of the present invention;
fig. 7 is a schematic structural diagram of an advertisement targeted delivery monitoring device according to a fourth embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the following will further describe possible embodiments of the present invention with reference to the accompanying drawings.
Example one
The embodiment of the invention provides an advertisement targeted delivery control method, which is applied to an advertisement delivery server, in particular to an advertisement delivery engine of the advertisement delivery server, and as shown in fig. 1, the method comprises the following steps:
In specific implementation, when the advertisement exposure device determines that a certain condition is met, an advertisement delivery request is sent to the advertisement delivery server through the internet, for example, when the advertisement exposure device determines that a user requests to open a specified webpage or requests to watch a specified video in a video client, the advertisement delivery request is sent to the advertisement delivery server, and the advertisement exposure device may be a mobile terminal or a device such as a Personal Computer (PC) that can be used for displaying an advertisement.
The advertisement exposure device and the advertisement delivery server communicate with each other through HTTP (HyperText Transfer Protocol) or HTTPs (HyperText Transfer Protocol over Secure Socket Layer), for example, the advertisement delivery request may be an HTTP request.
And 102, acquiring a delivery IP address from the advertisement delivery request, wherein the delivery IP address is a public network IP address used when the advertisement is delivered to the advertisement exposure equipment.
In specific implementation, the advertisement delivery server analyzes a source IP address from the header of the received advertisement delivery request as a delivery IP address, and the delivery IP address is a public network IP address corresponding to the advertisement exposure device when accessing the advertisement delivery server. For example, when the advertisement placement request is an HTTP request, the source IP address parsed from the header of the HTTP request is a placement IP address. And the advertisement delivery server delivers the advertisement according to the public network IP address corresponding to the advertisement exposure equipment.
And 103, if the stored risk IP address library contains the release IP address, performing region-oriented advertisement release control on the advertisement exposure equipment according to the region to which the release IP address belongs, wherein the risk IP address library is used for storing a predetermined IP address with cross-region risk, and the stored IP address with the cross-region risk is authenticated and authorized by a third-party monitoring server and the advertisement release server together.
In specific implementation, the IP addresses with the cross-regional risks are pre-determined to be stored in a risk IP address library, wherein for the same exposed advertisement, if the release IP address in the advertisement release request received by the advertisement release server is different from the public network IP address in the advertisement exposure data sending request from the advertisement exposure equipment received by the third-party monitoring server, the release IP address in the advertisement release request received by the advertisement release server is determined to be the IP address with the cross-regional risks, and the IP address with the cross-regional risks is pre-authenticated and authorized by the third-party monitoring server and the advertisement release server together.
In specific implementation, aiming at each update of an IP address with cross-regional risk in a risk IP address library, the version number of the updated risk IP address library is recorded, and the risk IP address library with the same version number is stored in an advertisement delivery server and a third-party monitoring server.
In this step, if it is determined that the saved risk IP address library includes the advertisement IP address in step 102, it is determined that the advertisement IP address in step 102 has a cross-region risk, at this time, region-oriented advertisement delivery control is performed according to a region to which the advertisement IP address belongs, and order information (also referred to as advertisement information) of the advertisement determined to be delivered is fed back to the advertisement exposure device through a response message, where a destination address carried by a header of the response message is the advertisement IP address in step 102, so as to ensure that the order information of the advertisement determined to be delivered is fed back to the advertisement exposure device requesting advertisement delivery. The order information includes the identification, exposure duration and exposure priority of the advertisement. In the process of controlling the regional targeted advertisement delivery according to the region to which the delivered IP address belongs, advertisements capable of being exposed in the region to which the delivered IP address belongs can be screened out according to other screening conditions.
It should be noted that if it is determined that the stored risk IP address library does not include the advertisement delivery IP address in step 102, the advertisement targeted delivery control is performed on the advertisement exposure device according to the existing targeted advertisement delivery control method, or the advertisement exposure device is subjected to non-regional targeted advertisement delivery control.
As a possible embodiment, an identifier for identifying whether or not to perform IP address identification with a cross-regional risk (hereinafter referred to as risk identification) may be added to the order information of each advertisement, where risk identification may be performed with a 0 identifier and risk identification may be performed with a 1 identifier, instead of risk identification. After receiving the advertisement delivery request, the advertisement delivery server performs a pre-flow of advertisement delivery to obtain a first-stage delivered advertisement candidate set, for example, according to characteristic information such as a user identifier carried in the advertisement delivery request and hardware parameters of an advertisement exposure device, order information of the advertisement matched with the characteristic information is screened, and the first-stage delivered advertisement candidate set is formed. Screening out order information of advertisements carrying risk identification marks in the first-stage advertisement putting candidate set to form a second-stage advertisement putting candidate set; and determining whether the advertisement information of each advertisement in the second-stage advertisement placement candidate set is contained in a risk IP address library or not, if so, performing region-oriented advertisement placement control on the advertisement information, and if not, performing non-region-oriented advertisement placement control or still performing region-oriented advertisement placement control on the advertisement information, wherein the control is not limited here. Specifically, an identifier for identifying whether to perform risk identification may be added to the order information of each advertisement by the advertisement delivery server.
And 104, feeding back the release IP address to the advertisement exposure equipment, wherein the release IP address is used for being sent to the third-party monitoring server by the advertisement exposure equipment so that the third-party monitoring server updates the advertisement exposure amount of the region to which the release IP address belongs.
In specific implementation, the advertisement delivery server feeds back the delivery IP address in step 102 to the advertisement exposure device while returning order information for determining the delivered advertisement to the advertisement exposure device, or feeds back the delivery IP address in step 102 to the advertisement exposure device when determining that the stored risk IP address library contains the delivery IP address in step 102.
The advertisement exposure equipment receives the advertisement release IP address fed back by the advertisement release server and sends the advertisement release IP address to the third-party monitoring server, and the third-party monitoring server can update the advertisement exposure of the region to which the advertisement release IP address belongs, so that the purpose of monitoring the advertisement exposure of each region is achieved. The advertisement exposure amount is the number of times that the advertisement exposure device shows a certain advertisement to a user in a certain time period.
In the embodiment of the invention, if the delivery IP address in the advertisement delivery request sent by the advertisement exposure equipment is in the pre-stored risk IP address library, the delivery IP address is determined to have the cross-region risk, at the moment, the advertisement delivery control of region orientation is carried out on the advertisement exposure equipment, and indirectly feeding back the released IP address to the third-party monitoring server, so that the third-party monitoring server can obtain the released IP address according to the risk IP address library and the released IP address stored in the third-party monitoring server, the advertisement exposure of the region to which the IP address belongs is counted, and the advertisement putting server also counts the advertisement exposure of the region to which the IP address belongs, so that the third party monitoring server and the advertisement putting server can carry out statistics based on the advertisement exposure of the region to which the same IP address belongs, and the consistency of the advertisement exposure amount counted by the third-party monitoring server and the advertisement putting server aiming at the same region is further improved.
As a possible implementation manner, before implementing the embodiment provided in fig. 1, the IP address with cross-regional risk may be predetermined according to the content provided in fig. 2:
The monitoring record is the corresponding relation between the public network IP address and the advertisement exposure data stored by the third-party server, and the public network IP address in the monitoring record is the public network IP address in the advertisement exposure data sending request from the advertisement exposure equipment.
In specific implementation, after the advertisement exposure equipment completes the advertisement exposure, the advertisement exposure data is fed back to the third-party monitoring server through the advertisement exposure data sending request, the third-party monitoring server analyzes the source IP address in the advertisement exposure data sending request, the source IP address serves as a public network IP address corresponding to the advertisement exposure data when the advertisement exposure equipment feeds back the advertisement exposure data to the third-party monitoring server, the public network IP address and the advertisement exposure data are correspondingly stored and serve as a monitoring record, the advertisement exposure data comprises information such as advertisement identification, exposure duration and hardware parameters of the exposure equipment, and one piece of advertisement exposure data corresponds to one advertisement.
The exposure record is the corresponding relation between the public network IP address stored by the advertisement putting server and the advertisement exposure data, and the public network IP address in the exposure record is the public network IP address in the advertisement putting request from the advertisement exposure equipment.
In specific implementation, after the advertisement exposure device completes the advertisement exposure, the advertisement exposure data is fed back to the advertisement delivery server, the advertisement delivery server correspondingly stores the public network IP address in the advertisement delivery request from the advertisement exposure device and the received advertisement exposure data from the advertisement exposure device as an exposure record, and the explanation of the advertisement exposure data refers to the above, which is not described herein.
In this step, for each designated exposure record stored by the advertisement delivery server within a designated time period, a monitoring record which is the same as the advertisement exposure data in the designated exposure record is determined, and is used as a first-type monitoring record, and the public network IP address in each monitoring record in the first-type monitoring record is extracted, that is, the public network IP address corresponding to the same advertisement exposure data in the designated exposure record and the monitoring record in the monitoring record is extracted.
As a possible embodiment, the designated exposure record is an exposure record including a designated public network IP address, where the designated public network IP address is a public network IP address whose occurrence frequency exceeds a set frequency threshold in all exposure records stored by the delivery server in the designated time period, which is only one possible embodiment of screening out the designated exposure record, and the designated exposure record may also be screened out in other manners, for example, the exposure record in which the exposure data of the designated advertisement is screened out is the designated exposure record, that is, the advertisement exposure data in the designated exposure record is advertisement exposure data of the designated advertisement, and the designated advertisement may be an advertisement of special interest to an advertiser.
It should be noted that, the advertisement exposure data for the same advertisement carries a unique identifier used for representing the advertisement exposure data, where the unique identifier may be an advertisement identifier or an order information identifier of the advertisement, and the advertisement delivery server may determine, by specifying the unique identifier carried in the advertisement exposure data in the exposure record, that the advertisement exposure data carrying the unique identifier in the monitoring record is the same advertisement exposure data as the advertisement exposure data in the specified exposure record.
In specific implementation, the public network IP addresses in each monitoring record in the first type of monitoring record form an IP address set. For example, assuming that the first type of monitoring record includes 4 monitoring records, and the public network IP address in each monitoring record is the first IP address, the second IP address, and the third IP address, the IP address set is composed of the first IP address, the second IP address, and the third IP address.
And 204, determining the public network IP address in the appointed exposure record as the IP address with the cross-region risk according to the number of the IP addresses in the IP address set, which are different from the public network IP address in the appointed exposure record.
In specific implementation, the number of IP addresses in the IP address set that are different from the public network IP address in the designated exposure record is determined, and continuing with the above example, assuming that the public network IP address in the designated exposure record is the first IP address in the IP address set, the number of IP addresses in the determined IP address set that are different from the first IP address is 3. When the number is greater than the set number threshold, the public network IP address in the designated exposure record is determined to be an IP address with a cross-region risk, or the public network IP address in the designated exposure record is determined to be an IP address with a cross-region risk in other manners, which is not limited herein.
In the embodiment of the invention, the number of the IP addresses which are different from the public network IP address in the exposure record in the monitoring record is obtained by comparing the public network IP addresses which are stored in the advertisement delivery server and the third-party monitoring server and correspond to the advertisement exposure data of the same advertisement, so that the IP address with the cross-region risk is determined.
As a possible implementation manner, according to the content provided in fig. 3, the public network IP address in the specified exposure record is determined to be an IP address with a cross-regional risk according to the number of IP addresses in the IP address set that are different from the public network IP address in the specified exposure record:
In specific implementation, the size of the preset proportional threshold may be set according to an actual application scenario or an empirical value, which is not limited herein. Continuing with the above example, if the total number of IP addresses in the IP address set is 4, and the number is 3, then the ratio of the number to the total number is 3/4.
In the embodiment of the invention, if the number of the IP addresses in the IP address set, which are different from the public network IP addresses in the specified exposure record, is too large, the cross-region risk of the public network IP address is determined to be larger, and the public network IP address is determined to be the IP address with the cross-region risk.
As a possible implementation, the delivered IP address is fed back to the advertisement exposure device according to the content provided in fig. 4:
During specific implementation, each third-party monitoring server corresponds to one monitoring link, the advertisement exposure device can feed advertisement exposure data back to the third-party monitoring servers through the monitoring links, the monitoring links can be URL addresses, the advertisement delivery server adds delivery IP addresses to specified fields of the monitoring links corresponding to the third-party monitoring servers in advance, and the specified fields are fields outside the heads of the monitoring links.
And 402, sending the monitoring link added with the delivery IP address to the advertisement exposure equipment.
In specific implementation, the advertisement delivery server sends the monitoring link added with the delivery IP address to the advertisement exposure equipment.
According to the embodiment of the invention, the advertisement exposure equipment feeds back the advertisement exposure data to the third-party server, and simultaneously feeds back the advertisement exposure address added by the advertisement putting server to the third-party monitoring server, so that the third-party monitoring server can count the advertisement exposure of the region to which the advertisement exposure address belongs, and the consistency of the advertisement exposure counted by the third-party monitoring server and the advertisement putting server aiming at the same region is improved.
Example two
The embodiment of the invention provides an advertisement targeted delivery monitoring method, which is applied to a third-party monitoring server and comprises the following steps of:
The delivery IP address is a public network IP address used by an advertisement delivery server when delivering advertisements, and the specified field is a field except the head of the sending request.
The advertisement exposure device carries the advertisement exposure number in an advertisement exposure data sending request (hereinafter referred to as a sending request) and sends the sending request to the third-party monitoring server, so that the purpose of sending the advertisement exposure data to the third-party monitoring server is achieved. The delivery IP address is added to the designated field of the transmission request, and the third-party monitoring server parses the advertisement exposure data from the transmission request and parses the delivery IP address from the designated field, where the delivery IP address is a public network IP address used when the advertisement delivery server delivers the advertisement to the advertisement exposure device, that is, the delivery IP address in step 102 of the first embodiment.
The risk IP address library is used for storing a predetermined IP address with cross-region risk, and the stored IP address with the cross-region risk is authenticated and authorized by the third-party monitoring server and the advertisement delivery server together. For explanation of the IP address with cross-region risk, refer to the first embodiment, which is not described herein.
In specific implementation, the risk IP address library used by the third-party monitoring server and the risk IP address library used by the advertisement delivery server are the same IP address library, so that the consistency of advertisement exposure amount counted by two parties aiming at the same region is ensured.
Step 503, updating the advertisement exposure amount of the region to which the delivered IP address belongs according to the advertisement exposure data.
In the prior art, for the same advertisement, a third-party monitoring server monitors that the advertisement is exposed in a region to which a source IP address belongs, and an advertisement delivery server monitors that the advertisement is exposed in a region to which a delivery IP address belongs, which can cause the problem that the advertisement exposure amounts counted by the third-party monitoring server and the delivery IP address are inconsistent for the same region, in the embodiment of the invention, in order to avoid updating advertisement exposure data to a region outside the region to which the delivery IP belongs by the third-party server, under the condition that a stored risk IP address library contains the delivery IP address, namely, the delivery IP address has a cross-region risk, the advertisement exposure data is updated to the region to which the delivery IP address belongs; if the stored risk IP address library does not contain the delivered IP address, it cannot be described whether the delivered IP address has a cross-region risk, and at this time, the advertisement exposure data is updated to the region to which the source IP address in the advertisement transmission request belongs. And the source IP address is a public network IP address corresponding to the advertisement exposure equipment carried by the head of the sending request.
Specifically, the advertisement delivery server analyzes the public network IP address corresponding to the advertisement exposure device accessing the third-party monitoring server from the received header of the transmission request. For example, when the transmission request is an HTTP request, the source IP address analyzed from the header of the HTTP request is the public network IP address corresponding to the advertisement exposure apparatus.
In order to avoid that the third-party server updates the advertisement exposure data to the region outside the region where the advertisement exposure address belongs, in the embodiment of the invention, under the condition that the stored risk IP address library contains the advertisement exposure address, namely the advertisement exposure data is updated to the region where the advertisement exposure address belongs under the condition that the advertisement exposure address has cross-region risk, so that the third-party monitoring server and the advertisement exposure server can carry out statistics based on the advertisement exposure of the region where the same IP address belongs, and the consistency of the advertisement exposure counted by the third-party monitoring server and the advertisement exposure server aiming at the same region is further improved.
EXAMPLE III
Based on the same inventive concept as the above embodiments, an embodiment of the present invention provides an advertisement targeted delivery control apparatus, applied to an advertisement delivery server, as shown in fig. 6, including:
a receiving module 601, configured to receive an advertisement delivery request from an advertisement exposure device;
an obtaining module 602, configured to obtain a delivery IP address from the advertisement delivery request, where the delivery IP is a public network IP address used when delivering an advertisement to the advertisement exposure device;
a control module 603, configured to perform region-oriented advertisement delivery control on the advertisement exposure device according to a region to which the delivery IP address belongs if the stored risk IP address library includes the delivery IP address, where the risk IP address library is configured to store a predetermined IP address with a cross-region risk, and the stored IP address with the cross-region risk is authenticated and authorized by a third-party monitoring server and the advertisement delivery server together;
a feedback module 604, configured to feed back the delivered IP address to the advertisement exposure device, where the delivered IP address is used for being sent to the third-party monitoring server by the advertisement exposure device, so that the third-party monitoring server updates an advertisement exposure amount of a region to which the delivered IP address belongs.
Optionally, the apparatus further comprises: a determination module 605;
the determining module 605 is configured to determine in advance an IP address with a cross-regional risk; the determining module 605 specifically includes:
an obtaining unit 6051, configured to obtain a monitoring record stored in a specified time period, where the monitoring record is a correspondence between a public network IP address stored in the third-party server and advertisement exposure data, and the public network IP address in the monitoring record is a public network IP address in an advertisement exposure data sending request from the advertisement exposure device;
an extracting unit 6052, configured to, for each specified exposure record stored in the specified time period, extract a public network IP address corresponding to the same advertisement exposure data in the specified exposure record and the monitoring record in the monitoring record, where the exposure record is a correspondence between the public network IP address stored by the advertisement delivery server and the advertisement exposure data, and the public network IP address in the exposure record is a public network IP address in an advertisement delivery request from the advertisement exposure device;
a first determination unit 6053 for determining an IP address set containing the extracted public network IP address;
a second determining unit 6054, configured to determine, according to the number of IP addresses in the IP address set that are different from the public network IP address in the specified exposure record, that the public network IP address in the specified exposure record is an IP address with a cross-regional risk.
Optionally, in the apparatus, the second determining unit 6054 is specifically configured to:
counting the number of IP addresses in the IP address set, which are different from the public network IP address in the appointed exposure record, and the total number of the IP addresses in the IP address set;
and if the ratio of the number to the total number exceeds a preset proportion threshold, determining that the public network IP address in the appointed exposure record is an IP address with cross-region risk.
Optionally, in the device, the public network IP address in the specified exposure record is a public network IP address whose occurrence frequency exceeds a set frequency threshold in all exposure records stored by the launch server within the specified time period.
Optionally, in the apparatus, the feedback module 604 specifically includes:
an adding unit 6041, configured to add the delivered IP address to a monitoring link corresponding to the third-party monitoring server, where the monitoring link is a link for the advertisement exposure device to feed back advertisement exposure data to the third-party monitoring server;
a sending unit 6042, configured to send the monitoring link to which the delivered IP address is added to the advertisement exposure apparatus.
Example four
Based on the same inventive concept as the second embodiment, the second embodiment of the present invention further provides an advertisement targeted delivery monitoring apparatus, which is applied to a third-party monitoring server, as shown in fig. 7, and includes:
a receiving module 701, configured to receive an advertisement exposure data sending request sent by an advertisement exposure device, where a specified field of the sending request carries advertisement exposure data and a delivery IP address; the delivery IP address is a public network IP address used by an advertisement delivery server when delivering advertisements, and the specified field is a field except the head of the sending request;
an updating module 702, configured to update, according to the advertisement exposure data, an advertisement exposure amount of a region to which the released IP address belongs if the stored risk IP address library includes the released IP address;
the risk IP address library is used for storing a predetermined IP address with cross-region risk, and the stored IP address with the cross-region risk is authenticated and authorized by the third-party monitoring server and the advertisement delivery server together.
Optionally, in the apparatus, the updating module 702 is further configured to:
and if the stored risk IP address library does not contain the release IP address, updating the advertisement exposure amount of the region to which the source IP address belongs according to the advertisement exposure data, wherein the source IP address is the public network IP address corresponding to the advertisement exposure equipment carried by the head of the sending request.
The advertisement targeted delivery control and monitoring method and device provided by the embodiment of the invention have the following beneficial effects:
if the delivery IP address in the advertisement delivery request sent by the advertisement exposure equipment is in a pre-stored risk IP address library, determining that the delivery IP address has a cross-regional risk, then performing regional targeted advertisement delivery control on the advertisement exposure equipment, and indirectly feeding back the released IP address to the third-party monitoring server, so that the third-party monitoring server can obtain the released IP address according to the risk IP address library and the released IP address stored in the third-party monitoring server, the advertisement exposure of the region to which the IP address belongs is counted, and the advertisement putting server also counts the advertisement exposure of the region to which the IP address belongs, so that the third party monitoring server and the advertisement putting server can carry out statistics based on the advertisement exposure of the region to which the same IP address belongs, and the consistency of the advertisement exposure amount counted by the third-party monitoring server and the advertisement putting server aiming at the same region is further improved.
It should be noted that although several modules of the ad targeting control device and the ad targeting monitoring device are mentioned in the above detailed description, such division is merely exemplary and not mandatory. Indeed, the features and functionality of two or more of the modules described above may be embodied in one module according to embodiments of the invention. Conversely, the features and functions of one module described above may be further divided into embodiments by a plurality of modules.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the invention.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (10)
1. An advertisement targeted delivery control method is applied to an advertisement delivery server and comprises the following steps:
receiving an advertisement putting request from advertisement exposure equipment;
acquiring a delivery IP address from the advertisement delivery request, wherein the delivery IP address is a public network IP address used when the advertisement is delivered to the advertisement exposure equipment;
if the stored risk IP address library contains the release IP address, performing region-oriented advertisement release control on the advertisement exposure equipment according to the region to which the release IP address belongs, wherein the risk IP address library is used for storing a predetermined IP address with a cross-region risk, and the stored IP address with the cross-region risk is authenticated and authorized by a third-party monitoring server and the advertisement release server together;
feeding the release IP address back to the advertisement exposure equipment, wherein the release IP address is used for being sent to the third-party monitoring server by the advertisement exposure equipment so that the third-party monitoring server can update the advertisement exposure amount of the region to which the release IP address belongs;
wherein, feeding back the delivered IP address to the advertisement exposure device specifically includes:
adding the delivery IP address into a monitoring link corresponding to the third-party monitoring server, wherein the monitoring link is a link for feeding back advertisement exposure data to the third-party monitoring server by the advertisement exposure equipment;
and sending the monitoring link added with the delivery IP address to the advertisement exposure equipment.
2. Method according to claim 1, characterized in that the IP addresses with cross-regional risk are predetermined in the following way:
acquiring a monitoring record stored in a specified time period, wherein the monitoring record is a corresponding relation between a public network IP address and advertisement exposure data stored by the third-party monitoring server, and the public network IP address in the monitoring record is a public network IP address in an advertisement exposure data sending request from the advertisement exposure equipment;
for each appointed exposure record stored in the appointed time period, extracting a public network IP address corresponding to the same advertisement exposure data in the appointed exposure record and the monitoring record in the monitoring record, wherein the exposure record is the corresponding relation between the public network IP address stored in the advertisement delivery server and the advertisement exposure data, and the public network IP address in the exposure record is the public network IP address in the advertisement delivery request from the advertisement exposure device;
determining an IP address set containing the extracted public network IP address;
and determining the public network IP address in the appointed exposure record as the IP address with the cross-region risk according to the number of the IP addresses in the IP address set, which are different from the public network IP address in the appointed exposure record.
3. The method according to claim 2, wherein determining that the public network IP address in the designated exposure record is an IP address with a cross-regional risk according to the number of IP addresses in the IP address set that are different from the public network IP address in the designated exposure record specifically includes:
counting the number of IP addresses in the IP address set, which are different from the public network IP address in the appointed exposure record, and the total number of the IP addresses in the IP address set;
and if the ratio of the number to the total number exceeds a preset proportion threshold, determining that the public network IP address in the appointed exposure record is an IP address with cross-region risk.
4. The method according to claim 2 or 3, wherein the public network IP address in the designated exposure record is a public network IP address whose occurrence number in all exposure records stored by the launch server exceeds a set threshold number in the designated time period.
5. An advertisement targeted delivery monitoring method is applied to a third-party monitoring server and comprises the following steps:
receiving an advertisement exposure data sending request sent by advertisement exposure equipment, wherein a designated field of the sending request carries advertisement exposure data and a release IP address; the delivery IP address is a public network IP address used by an advertisement delivery server when delivering advertisements, and the specified field is a field except the head of the sending request;
if the stored risk IP address library contains the release IP address, updating the advertisement exposure amount of the region to which the release IP address belongs according to the advertisement exposure data;
the risk IP address library is used for storing a predetermined IP address with cross-region risk, and the stored IP address with the cross-region risk is authenticated and authorized by the third-party monitoring server and the advertisement delivery server together;
and if the stored risk IP address library does not contain the release IP address, updating the advertisement exposure amount of the region to which the source IP address belongs according to the advertisement exposure data, wherein the source IP address is the public network IP address corresponding to the advertisement exposure equipment carried by the head of the sending request.
6. The utility model provides an advertisement targeted delivery controlling means which characterized in that is applied to advertisement delivery server, includes:
the receiving module is used for receiving an advertisement putting request from the advertisement exposure equipment;
an obtaining module, configured to obtain a delivery IP address from the advertisement delivery request, where the delivery IP is a public network IP address used when delivering an advertisement to the advertisement exposure device;
the control module is used for carrying out region-oriented advertisement putting control on the advertisement exposure equipment according to the region to which the putting IP address belongs if the stored risk IP address library contains the putting IP address, wherein the risk IP address library is used for storing the predetermined IP address with the cross-region risk, and the stored IP address with the cross-region risk is authenticated and authorized by a third-party monitoring server and the advertisement putting server together;
the feedback module is used for feeding the release IP address back to the advertisement exposure equipment, wherein the release IP address is used for being sent to the third-party monitoring server by the advertisement exposure equipment so that the third-party monitoring server updates the advertisement exposure amount of a region to which the release IP address belongs;
wherein, the feedback module specifically includes:
the adding unit is used for adding the released IP address into a monitoring link corresponding to the third-party monitoring server, wherein the monitoring link is a link for feeding back advertisement exposure data to the third-party monitoring server by the advertisement exposure equipment;
and the sending unit is used for sending the monitoring link added with the delivery IP address to the advertisement exposure equipment.
7. The apparatus of claim 6, further comprising: a determination module;
the determining module is used for determining an IP address with cross-region risk in advance; wherein the determining module specifically comprises:
an obtaining unit, configured to obtain a monitoring record stored in a specified time period, where the monitoring record is a correspondence between a public network IP address stored in the third-party monitoring server and advertisement exposure data, and the public network IP address in the monitoring record is a public network IP address in an advertisement exposure data sending request from the advertisement exposure device;
an extracting unit, configured to extract, for each designated exposure record stored in the designated time period, a public network IP address corresponding to the same advertisement exposure data in the designated exposure record and the monitoring record in the monitoring record, where the exposure record is a correspondence between the public network IP address stored in the advertisement delivery server and the advertisement exposure data, and the public network IP address in the exposure record is a public network IP address in an advertisement delivery request from the advertisement exposure device;
a first determining unit, configured to determine an IP address set including the extracted public network IP address;
and the second determining unit is used for determining the public network IP address in the appointed exposure record as the IP address with the cross-region risk according to the number of the IP addresses in the IP address set, which are different from the public network IP address in the appointed exposure record.
8. The apparatus according to claim 7, wherein the second determining unit is specifically configured to:
counting the number of IP addresses in the IP address set, which are different from the public network IP address in the appointed exposure record, and the total number of the IP addresses in the IP address set;
and if the ratio of the number to the total number exceeds a preset proportion threshold, determining that the public network IP address in the appointed exposure record is an IP address with cross-region risk.
9. The apparatus according to claim 7 or 8, wherein the public network IP address in the designated exposure record is a public network IP address whose occurrence number in all exposure records stored by the launch server exceeds a set threshold number in the designated time period.
10. The utility model provides an advertisement targeted delivery monitoring devices which characterized in that is applied to third party monitoring server, includes:
the receiving module is used for receiving an advertisement exposure data sending request sent by advertisement exposure equipment, and a specified field of the sending request carries advertisement exposure data and a release IP address; the delivery IP address is a public network IP address used by an advertisement delivery server when delivering advertisements, and the specified field is a field except the head of the sending request;
the updating module is used for updating the advertisement exposure amount of the region where the released IP address belongs according to the advertisement exposure data if the stored risk IP address library contains the released IP address;
the risk IP address library is used for storing a predetermined IP address with cross-region risk, and the stored IP address with the cross-region risk is authenticated and authorized by the third-party monitoring server and the advertisement delivery server together;
wherein the update module is further configured to:
and if the stored risk IP address library does not contain the release IP address, updating the advertisement exposure amount of the region to which the source IP address belongs according to the advertisement exposure data, wherein the source IP address is the public network IP address corresponding to the advertisement exposure equipment carried by the head of the sending request.
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| CN110458621A (en) * | 2019-08-12 | 2019-11-15 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement putting engine generation method, advertisement putting engine, advertisement putting method and system |
| CN111260398B (en) * | 2020-01-13 | 2023-11-07 | 腾讯科技（深圳）有限公司 | Advertisement putting control method and device, electronic equipment and storage medium |
| CN112465560A (en) * | 2020-12-09 | 2021-03-09 | 北京深演智能科技股份有限公司 | Data management method and system |
| CN116366814A (en) * | 2022-06-09 | 2023-06-30 | 广州市果豆科技有限责任公司 | Intelligent monitoring method and system for advertisement gateway |
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