CN108491906A - A kind of server and the purchase system that commodity concern degrees of data can be acquired - Google Patents

Abstract

The invention relates to the technical fields of big data and commercial internet of things, and provides a server and a shopping system that can be applied to offline shopping places and can collect commodity attention data. It includes a database and a processor, the database stores the identification information and detailed information of each commodity, and the processor is configured to, when receiving the information containing the identification information of a certain commodity, from the The database retrieves and issues commodity detailed information corresponding to the identity information, and stores the identity information as commodity attention data. The shopping system includes the above-mentioned server, as well as several commodity labels and several auxiliary shopping devices. Each auxiliary shopping device includes a product label scanning module, an information playing module, a wireless communication module and a controller. Using the shopping system can solve the problem of collecting product attention data for offline shopping.

Description

A server and a shopping system capable of collecting commodity attention data

technical field

The present invention relates to the technical fields of big data and commercial Internet of Things, and in particular to a server and a shopping system that can collect commodity attention data that can be applied to offline shopping places such as large exhibition halls, high-end shopping places or general supermarkets.

Background technique

In the field of online shopping, product attention data mainly includes user login data, product sales, product visit data, consultation data and conversion rate, etc. The above data can be collected and recorded through buried points, logs, logs, etc. Through analysis and calculation, information such as the degree of customer attention to each product can be obtained, and the marketing strategy can be adjusted in time according to the above information to obtain better marketing effects.

However, for offline shopping, such as large exhibition halls, high-end shopping venues, or ordinary supermarkets, at present, it still mainly relies on the experience, impressions, and transaction volume of shopping guides to obtain product attention data, and the data obtained through the above methods have large errors. , and the data type is single, it is difficult to carry out reasonable marketing strategy adjustments based on it. Therefore, how to carry out commodity attention data collection for offline shopping is an urgent problem to be solved.

In addition, compared with online shopping, offline shopping still has an obvious problem, that is, there is not enough space in the shelves or showcases to display the detailed information of each product, such as product advertising materials, usage methods, precautions for use, Information such as historical price adjustments.

Contents of the invention

The first object of the present invention is to provide a server, which can be applied to offline shopping places such as supermarkets, and is used to collect commodity attention data.

In order to achieve the above object, the present invention provides the following technical solutions: a server, including a database and a processor, the database stores the identity information and detailed information of each commodity, and the processor is configured to receive When the information includes the identification information of a commodity, the detailed information of the commodity corresponding to the identification information is retrieved from the database and sent out, and the identification information is stored as the attention degree data of the commodity.

Using the server provided in this technical solution, consumers can send the product’s identification information to the server in order to know the product’s detailed information during shopping, and the server sends the corresponding product’s detailed information to the consumer according to the identity information. At the same time, the identification information is recorded as the product attention data. Merchants can learn from the product attention data which products are frequently viewed by consumers. Or by comparing with the product sales records, you can know which products are interested but not purchased by consumers.

Further, the said database includes:

The first database is used to store the identification information and detailed information of each commodity; and,

The second database is used to store the commodity attention data.

In this improved technical solution, by setting the first database and the second database, the above-mentioned information can be stored and managed separately, which is also conducive to improving information security. For example, access rights can be established for the first database and the second database respectively, for Vendors, supermarkets and customers have corresponding access rights on a monthly basis.

The second object of the present invention is to provide a shopping system that can collect commodity attention data, which can be applied to offline shopping places such as large exhibition halls, high-end shopping places or ordinary supermarkets. Using the system can solve the problems mentioned in the background technology, that is, solve the problem of product attention data collection for offline shopping, and at the same time solve the problem of insufficient display of product information in existing offline shopping places.

In order to achieve the above object, the present invention provides the following technical solutions: a shopping system that can collect commodity attention data, including:

The server provided by any of the above technical solutions;

A number of product labels, each product label is used to be attached to the surface of each product or placed next to each product, and the product label contains the identification information of the corresponding product; and,

Several auxiliary shopping devices, each auxiliary shopping device includes a product label scanning module, an information playback module, a wireless communication module and a controller;

Wherein, the product label scanning module is used to read the identification information of the product contained in the product label, and transmit the read information to the controller, and the controller is used to receive the identification information and send it through the wireless communication module to the server, and control the information playing module to play the detailed information of the commodity after receiving the detailed information of the commodity sent by the server.

In the technical solution, during the use of the shopping system, each consumer is equipped with a set of the auxiliary shopping device. The server stores a large amount of product detailed information, such as video, audio, and image information. Only a product label containing product identification information needs to be pasted or placed on or next to each product, and the product label hardly takes up shelf space. . When in use, consumers use the product label scanning module of the auxiliary shopping device to scan the product label of the product, and then they can understand the detailed information of the product through the information playback module of the auxiliary shopping device, thereby solving the problem of insufficient display of product information in existing offline shopping places question. In addition, after the consumer scans the product label, the product identification information contained in the product label will be stored by the server as product attention data, by calling the number of times the product’s identification information is stored by the server, we can Know which products are frequently viewed by consumers, or by comparing with product sales records, you can know which products consumers are interested in but have not purchased, thus solving the problem of product attention data collection for offline shopping.

Further, the commodity label is configured to be attached on the surface of each commodity, and commodity labels of the same kind of commodity are the same. In this improved technical solution, since a product label is attached to the surface of each product, it is convenient for multiple consumers to scan and learn about the same product at the same time.

Further, the commodity label is a barcode, a two-dimensional code or an RFID label.

Further, the shopping system that can collect product attention data also includes a product exhibition area number label, and the product exhibition area number label is set on the ground surface and is located at the entrance of the corresponding product exhibition area;

The auxiliary shopping device also includes:

The timer is used to record the current time when the identification module recognizes the product exhibition area number of the current product exhibition area;

carrying modules, including rollers, for carrying the commodity label scanning module, information playing module, wireless communication module, identification module, controller and timer; and,

The identification module is arranged under the carrying module, and is used to identify the product exhibition area number contained in the product exhibition area number label;

The controller is also used to send the product exhibition area number identified by the identification module and the time information recorded by the timer to the server through the wireless communication module, so that the server can store the product exhibition area number and the time as product attention data.

In this improved technical solution, the consumer can push the carrying module to walk during the shopping period, and the server can calculate the staying time of the consumer in each exhibition area by storing the recognized product exhibition area number and the time when the product exhibition area number is recognized , by calling the stay time, the popularity of the commodity can be obtained.

Further, the shopping system that can collect product attention data also includes a product exhibition area number label, and the product exhibition area number label is set on the ground surface and is located at the entrance of the corresponding product exhibition area;

The auxiliary shopping device also includes:

The timer is used to record the current time when the identification module recognizes the product exhibition area number of the current product exhibition area;

carrying modules, including rollers, for carrying the commodity label scanning module, information playing module, wireless communication module, identification module, controller and timer; and,

The identification module is arranged under the carrying module, and is used to identify the product exhibition area number contained in the product exhibition area number label;

The controller is also used to obtain the product exhibition area number recognized by the identification module and the time recorded by the timer when the product exhibition area number is recognized, and subtract the time when two adjacent product exhibition area numbers are recognized, and calculate Check out the stay time of the auxiliary shopping device in the commodity exhibition area, the controller is also used to control the wireless communication module to send the commodity exhibition area number and stay time of the commodity exhibition area to the server, so that the server can use the commodity exhibition area number and stay time as the commodity Attention data is stored.

This improved technical solution has the same hardware system as the previous improved technical solution. This improved technical solution can reduce the calculation load of the server and improve the speed and stability of the whole system by directly using the controller to calculate the staying time of consumers in the commodity exhibition area. .

Further, the identification module is a camera, and the camera is used to take images of the product exhibition area number labels under the loading module. This improved technical solution uses the existing mature image recognition technology to recognize the number of the commodity exhibition area.

Further, the auxiliary shopping device also includes:

a shopping box mounted on the carrying module; and,

The sensor module is set in the shopping box and is used to sense whether there are commodities put into the shopping box;

Wherein, the sensor module is configured such that when the sensor module senses that a product is put into the shopping box, the controller performs a price accumulation calculation.

With this improved technical solution, consumers can keep track of their consumption amount at any time during the purchase of commodities, and the cashier does not need to scan and price all the purchased commodities one by one during the checkout period, which can greatly save consumers Time to queue for checkout.

Further, the auxiliary shopping device also includes a printing module, which is used to print the receipts of the commodities in the shopping box. By using the improved technical solution, the cashier can prevent the mistaking or loss of the goods by comparing the receipt information with the purchased goods during the checkout period.

Compared with the prior art, the present invention has the following beneficial effects:

1. Use the server to store a large amount of commodity detailed information. The commodity detailed information of each commodity is related to the commodity’s identity information. It is only necessary to affix or place a commodity label containing the commodity’s identity information on the commodity or the shelf. Takes up almost no shelf space. When in use, consumers use the product label scanning module of the auxiliary shopping device to scan the product label of the product, and then they can understand the detailed information of the product through the information playback module of the auxiliary shopping device, thereby solving the problem of insufficient display of product information in existing offline shopping places question.

2. After the consumer scans the product label, the product’s identity information contained in the product label will be stored by the server as product attention data. By calling the number of times the product’s identity information is stored by the server, you can know Which products are frequently viewed by consumers, or by comparing with product sales records, it can be known which products are frequently viewed by consumers but not purchased, thus solving the problem of product attention data collection for offline shopping. Merchants can adjust marketing strategies in a timely manner according to the product attention data.

Description of drawings

In order to illustrate the technical solutions of the embodiments of the present invention more clearly, the accompanying drawings used in the embodiments will be briefly introduced below. It should be understood that the following drawings only show some embodiments of the present invention, and therefore should not It is regarded as a limitation on the scope, and those skilled in the art can also obtain other related drawings based on these drawings without creative work.

FIG. 1 is a structural block diagram of the server provided by Embodiment 1.

FIG. 2 is a structural block diagram of a shopping system capable of collecting commodity attention data provided by Embodiment 2.

FIG. 3 is a structural block diagram of another shopping system that can collect commodity attention data provided by Embodiment 2. FIG.

Fig. 4 shows the schematic layout of the product display area numbers described in the third embodiment.

FIG. 5 is a structural block diagram of a shopping system capable of collecting commodity attention data provided by Embodiment 3. FIG.

FIG. 6 is a schematic bottom view of the auxiliary shopping device provided by Embodiment 3.

FIG. 7 is a structural block diagram of a shopping system capable of collecting commodity attention data provided by Embodiment 5. FIG.

FIG. 8 is a structural block diagram of a shopping system capable of collecting commodity attention data provided by Embodiment 6. FIG.

Explanation of symbols in the figure:

10-Number label of commodity exhibition area; 20-Roller; 30-Camera.

Detailed ways

The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative efforts shall fall within the protection scope of the present invention.

Example 1:

Referring to Fig. 1, the present embodiment provides a server, the server includes a database and a processor, the database stores the identity information and detailed information of each commodity, and the processor is configured to When receiving the information containing the identification information of a certain product, retrieve and send the detailed information of the product corresponding to the identification information from the database, and use the identification information as the product attention data to store.

As an example, the server can be applied to offline shopping places such as large exhibition halls, high-end shopping places or ordinary supermarkets, where each product in the offline shopping place is affixed with a product label containing the identity information of the product. During the purchase of goods, in order to know the detailed information of a certain product, the mobile phone can be used to scan the product label attached to the product. After scanning, the mobile phone sends information containing the product’s identification information to the server, and the server sends feedback to the mobile phone. The product details for this item.

Or, during the purchase of commodities, in order to know the detailed information of a certain commodity, the consumer can use the mobile phone to scan the commodity label attached to the commodity, and after scanning, the mobile phone sends information containing the identity information of the commodity to the server, and the server The commodity detailed information of the commodity is sent to a display device near the commodity, and the commodity detailed information of the commodity is played by the display device.

Or, during the purchase period, in order to know the detailed information of a certain product, the consumer can use the auxiliary shopping device equipped for each consumer in the supermarket to scan the product label attached to the product. After scanning, the auxiliary shopping device sends a message containing With the product identification information, the server sends the product detailed information of the product to the auxiliary shopping device, and the auxiliary shopping device plays the product detailed information of the product.

As an example, the product detailed information may include product advertisement information, usage method, usage precautions, historical price information, consumer evaluation, and the like.

For another example, the database of the server may further include a first database and a second database. The first database is used for storing the identification information and detailed information of each commodity, and the second database is used for storing the attention degree data of the commodity. By setting the first database and the second database, the above-mentioned information can be stored and managed separately, which is also conducive to improving information security. For example, access rights can be established for the first database and the second database respectively, and the supplier has the right to access the second database. A database, the supermarket has the right to access the first database and the second database, and the consumer has the right to access the second database.

Example 2:

This embodiment provides a shopping system applicable to offline shopping places that can collect commodity attention data, including the server provided in Embodiment 1, several commodity labels, and several auxiliary shopping devices. Each product label is used to affix on the surface of each product or be arranged next to each product, and the product label contains the identification information of the corresponding product. Each auxiliary shopping device includes a product label scanning module, an information playing module, a wireless communication module and a controller.

Wherein, when the commodity label scanning module reads the commodity identification information stored in the commodity label, the controller controls the wireless communication module to send the identification information to the server, and the server sends the details of the commodity corresponding to the identification information The information is fed back to the controller, and at the same time, the server stores the identification information as commodity attention data, and the controller controls the information playing module to play the detailed commodity information. Please refer to Figure 2. It should be understood that the product label may be a barcode or a two-dimensional code printed on the product package, or a new product label containing identification information that is re-attached after the product is put into storage.

As an example of an application scenario, the above shopping system is applied to a supermarket. Only a product label containing product identification information needs to be pasted or placed on or next to each product, and the product label hardly occupies shelf space. After the consumer enters the supermarket, the supermarket is equipped with a set of said auxiliary shopping device for each consumer. When the consumer needs to know the detailed information of a certain commodity, he uses the scanning module of the auxiliary shopping device to scan and identify the commodity label corresponding to the commodity, so as to obtain the identification information of the commodity. At the same time, consumers learn about the detailed information of the product through the slideshow or video played by the information playing module. In addition, after the consumer scans the product label, the product identification information contained in the product label will be stored by the server as product attention data, by calling the number of times the product’s identification information is stored by the server, the Product popularity.

As an example, the commodity label may be a barcode, a two-dimensional code or an RFID label. Correspondingly, the commodity label scanning module can be a one-dimensional or two-dimensional barcode scanner, or an RFID reader-writer. The information playing module can be selected from a speaker and/or a display screen, wherein a touch screen is preferred, and consumers can use the touch screen to establish a human-computer interaction channel with the auxiliary shopping device, for example, the touch screen can choose to pause playback, fast forward , rewind or mute, etc. The wireless communication module can choose NRF24L01 wireless module. The controller can be selected as S3C2410, which is a 32-bit microcontroller based on ARM920T processor core, FBGA package, and 0.18um manufacturing process.

Based on the above shopping system capable of collecting product attention data, this embodiment further provides another shopping system capable of collecting product attention data. In this shopping system, the commodity label is further configured to be attached on the surface of each commodity, and the commodity labels of the same kind of commodity are the same. Please refer to Figure 3. By using the shopping system, it is convenient for multiple consumers to scan and learn about the same product at the same time. Due to the low cost of barcodes or QR codes, affixing QR codes to each product does not significantly increase the cost.

Example 3:

This embodiment provides a shopping system that can be applied to offline shopping places and can collect product attention data, including all the technical features described in Embodiment 1, and also includes a product exhibition area number label 10, the product The exhibition area number label 10 is arranged on the ground surface, and is located at the entrance of the corresponding commodity exhibition area, and the adjacent commodity exhibition areas are connected end to end. Please refer to Figure 4. As an example, black Arabic numerals may be used for the commodity exhibition area numbers.

The auxiliary shopping device of the shopping system also includes a timer, a carrying module and an identification module. Wherein the carrying module includes a roller 20 for carrying other components of the auxiliary shopping device, such as a product label scanning module, an information playing module, a wireless communication module, an identification module, a controller and a timer. The identification module is set under the carrying module, as shown in FIG. 6 . When in use, the identification module is used to identify the product exhibition area number under the carrying module, and the controller controls the wireless communication module to send the product exhibition area number recognized by the identification module and the time recorded by the timer when the product exhibition area number is recognized to the server, and the server The product exhibition area number and the time are stored as product attention data. Please refer to Figure 5. The server subtracts the identified moments corresponding to the numbers of two adjacent product exhibition areas to calculate the stay time in the product exhibition area.

It should be understood that in this shopping system, the identification module is mainly used to identify the product exhibition area number. As an example, the recognition module may only use the camera 30, which is used to photograph the product exhibition area number label 10, and use the existing image recognition technology to extract the product exhibition area number. Considering that the above-mentioned image recognition technology is the prior art, those skilled in the art can directly and uniquely obtain related technical solutions from the prior art, so this embodiment will not further introduce this part in detail.

Example 4:

This embodiment provides a shopping system that can be applied to offline shopping places and can collect commodity attention data, including all the hardware technical features described in Embodiment 3. However, the difference from Embodiment 3 is that the calculation and transmission methods of data in the shopping system in this embodiment are further improved. Specifically, the controller obtains the product exhibition area number recognized by the identification module and the time recorded by the timer when the product exhibition area number is recognized, and subtracts the recognized time corresponding to the two adjacent product exhibition area numbers to calculate Check the stay time of the auxiliary shopping device in the commodity exhibition area, the controller controls the wireless communication module to send the commodity exhibition area number and stay time of the commodity exhibition area to the server, and the server stores the commodity exhibition area number and stay time as commodity attention data . The improved technical solution can reduce the computing load of the server and improve the speed and stability of the whole system by directly using the controller to calculate the staying time of consumers in the commodity exhibition area.

Compared with the above-mentioned embodiment 3 or embodiment 4, the carrying module can further include a handrail, and the consumer can hold the handrail to push the entire auxiliary shopping device. When the consumer pushes the auxiliary shopping device out from commodity exhibition area A and enters commodity exhibition area B (commodity exhibition area A is adjacent to commodity exhibition area B), the number of commodity exhibition area B is collected and identified by the identification module, and the timer records the identification module identification simultaneously. The time when the number of the product exhibition area is issued, this time is used as the time when the consumer enters the product exhibition area B. Subtract this moment from the time when the consumer enters the product exhibition area A, and take it as the consumer's stay time in the product exhibition area A.

Example 5:

Please refer to FIG. 7 , this embodiment provides a shopping system that can be applied to offline shopping places and can collect commodity attention data, including all the technical features described in Embodiment 3 or 4. In addition, the auxiliary shopping device of the shopping system also includes a shopping frame and a sensor module. The shopping box is mounted on the loading module, and the sensor module is arranged in the shopping box for sensing whether there is a commodity put into the shopping box. As an example, the sensor module may be a curtain-type infrared detector.

When in use, after the consumer scans the commodity label of the commodity to know the detailed information of the commodity such as the price, function, and method of use of the commodity, if the consumer decides to buy the commodity and puts the commodity in the shopping box, it will be sensed by the sensor module. The sensor module transmits the sensing information to the controller, and the controller accumulates the price information of the product with the total price of the purchased products in the shopping box. The accumulated total price can be displayed through the information playback module to help consumers reasonably control their consumption budget and save checkout time at the same time.

Embodiment 6:

Please refer to Figure 8, this embodiment provides a shopping system that can be applied to offline shopping places and can collect product attention data, including all the technical features described in Embodiment 5, in addition to the shopping system The auxiliary shopping device also includes a printing module, which is used to print the receipts of the commodities in the shopping box.

During the checkout period of the consumer, the controller controls the printing module to print the name or serial number information of each commodity in the total price into a receipt, and the cashier can compare the commodities in the shopping box with the commodities recorded in the receipt to prevent the taken by mistake or lost.

The above is only a specific embodiment of the present invention, but the scope of protection of the present invention is not limited thereto. Anyone skilled in the art can easily think of changes or substitutions within the technical scope disclosed in the present invention. All should be covered within the protection scope of the present invention.

Claims (10)

1. a kind of server, which is characterized in that including database and processor, the body of each commodity is stored in the database Part identification information and commodity details, the processor be configured as when receive include certain commodity identity letter When the information of breath, commodity details corresponding with the identification information are transferred and sent out from the database, and It is stored the identification information as commodity concern degrees of data.

2. server according to claim 1, which is characterized in that the database includes：

First database, identification information and commodity details for storing each commodity；And

Second database pays close attention to degrees of data for storing the commodity.

3. a kind of purchase system acquiring commodity concern degrees of data, which is characterized in that including：

Server as claimed in claim 1 or 2；

Several Commercial goods labels, each Commercial goods labels are for being attached at each commodity surface or being set to beside each commodity, commodity Identification information containing corresponding commodity in label；And

Several auxiliary purchasing articles, each auxiliary purchasing article includes Commercial goods labels scan module, information playing module, channel radio Interrogate module and controller；

Wherein, Commercial goods labels scan module is used to read the identification information for the commodity for including in Commercial goods labels, and will read To information be transferred to controller, controller is for receiving the identification information and being sent to by wireless communication module To server, and the control information playing module broadcasting commodity are detailed after the commodity details for receiving server transmission Thin information.

4. the purchase system according to claim 3 for acquiring commodity concern degrees of data, which is characterized in that the commodity mark Label are configured as being sticked on every commodity surface, and the Commercial goods labels of the same kind of goods are identical.

5. the purchase system according to claim 3 for acquiring commodity concern degrees of data, which is characterized in that the commodity mark Label are bar code, Quick Response Code or RFID tag.

6. the purchase system according to claim 3 for acquiring commodity concern degrees of data, which is characterized in that further include commodity Exhibition section number label, commodity exhibition section number label are set on ground surface, and positioned at the entrance of corresponding commodity exhibition section；

The auxiliary purchasing article further includes：

Timer, when commodity exhibition section number for identifying current commodity exhibition section in identification module, record current time；

Carry module, including idler wheel, for carry the Commercial goods labels scan module, information playing module, wireless communication module, Controller and timer；And

Identification module is set to the lower section for carrying module, the quotient for including in the number label of the commodity exhibition section for identification It numbers product exhibition section；

Controller is additionally operable to the commodity exhibition section for recognizing identification module by wireless communication module number and timer record Temporal information is sent to server, in order to which commodity exhibition section number and the moment are paid close attention to the number of degrees by server as commodity According to being stored.

7. the purchase system according to claim 3 for acquiring commodity concern degrees of data, which is characterized in that further include commodity Exhibition section number label, commodity exhibition section number label are set on ground surface, and positioned at the entrance of corresponding commodity exhibition section；

The auxiliary purchasing article further includes：

Timer, when commodity exhibition section number for identifying current commodity exhibition section in identification module, record current time；

Loading device, including idler wheel, for carry the Commercial goods labels scan module, information playing module, wireless communication module, Identification module, controller and timer；And

The identification module is set to the lower section for carrying module, includes in the number label of the commodity exhibition section for identification Commodity exhibition section number；

Controller is additionally operable to the commodity exhibition section number that acquisition identification module recognizes and is counted when recognizing the commodity exhibition section number When device at the time of record, and by when two adjacent commodity exhibition sections numbers corresponding identified at the time of subtract each other, calculate auxiliary For purchasing article in the residence time of commodity exhibition section, controller is additionally operable to control wireless communication module by the commodity of the commodity exhibition section Exhibition section is numbered and residence time is sent to server, in order to which server is using commodity exhibition section number and residence time as quotient Product concern degrees of data is stored.

8. the purchase system for acquiring commodity concern degrees of data described according to claim 6 or 7, which is characterized in that the knowledge Other module is camera, and the camera is used to shoot the image for carrying the commodity exhibition section number label below module.

9. the purchase system for acquiring commodity concern degrees of data described according to claim 6 or 7, which is characterized in that described auxiliary The purchasing article is helped to further include：

Shopping frame, is equipped on the carrying module；And

Whether sensor assembly is set in the shopping frame, have commodity to be placed into the shopping frame for incuding；

Wherein, the sensor assembly is configured as, when sensor assembly has sensed that commodity are placed into the shopping frame, Controller carries out a price-aggregate operation.

10. the purchase system according to claim 9 for acquiring commodity concern degrees of data, which is characterized in that the auxiliary Purchasing article further includes print module, the receipt for printing the commodity in shopping frame.