CN108429667B - Information display method and device - Google Patents
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- CN108429667B CN108429667B CN201710079405.2A CN201710079405A CN108429667B CN 108429667 B CN108429667 B CN 108429667B CN 201710079405 A CN201710079405 A CN 201710079405A CN 108429667 B CN108429667 B CN 108429667B
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- 238000011156 evaluation Methods 0.000 claims abstract description 56
- 238000004590 computer program Methods 0.000 claims 1
- 230000006870 function Effects 0.000 claims 1
- 238000010586 diagram Methods 0.000 description 8
- 230000001737 promoting effect Effects 0.000 description 5
- 230000000007 visual effect Effects 0.000 description 3
- 230000003068 static effect Effects 0.000 description 2
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/07—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail characterised by the inclusion of specific contents
- H04L51/10—Multimedia information
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Abstract
The embodiment of the invention discloses an information display method and device. Wherein, the method comprises the following steps: acquiring an enterprise friend list in a user account; determining a target enterprise friend from the enterprise friend list according to the evaluation data of the user account aiming at each enterprise friend in the enterprise friend list; acquiring enterprise propaganda information of friends of a target enterprise; and displaying the enterprise promotion information in a plurality of conversation message windows of the user account. By implementing the embodiment of the invention, the product or service information of the enterprise can be introduced to the user in a more vivid and intuitive mode.
Description
Technical Field
The invention relates to the technical field of computers, in particular to an information display method and device.
Background
An Instant Messaging (IM) application is a real-time communication service which can enable a user to establish a private chat room on the network, when the user opens a session window of a life service number of an enterprise in a personal account, the user can see that the right side of the session window is provided with the life service number to obtain an enterprise information display panel, the panel is provided with a plurality of page links which can jump to websites or spaces of the enterprise, and the user can jump to a Web page to browse information of the enterprise through the page links.
However, the inventor finds in practice that the enterprise product information displayed by the enterprise information display panel is too single, that is, the user easily loses interest in communicating with the enterprise to know the product information of the enterprise only through the page link.
Disclosure of Invention
The embodiment of the invention provides an information display method, which can display the propaganda information of an enterprise and improve the interest of a user in further communicating with the enterprise to know the product or service information of the enterprise.
The embodiment of the invention provides an information display method, which comprises the following steps:
acquiring an enterprise friend list in a user account;
determining a target enterprise friend from the enterprise friend list according to the evaluation data of the user account aiming at each enterprise friend in the enterprise friend list;
acquiring enterprise propaganda information of the target enterprise friend;
displaying the enterprise promotion information in a plurality of conversation message windows of the user account;
the enterprise propaganda information is displayed in a preset information propaganda style, and the preset information propaganda style is generated by configuring an enterprise propaganda file into a preset template by the enterprise friends.
Correspondingly, an embodiment of the present invention further provides an information display device, including:
the acquisition module is used for acquiring an enterprise friend list in a user account;
the determining module is used for determining evaluation data of each enterprise friend in the enterprise friend list and determining a target enterprise friend from the enterprise friend list;
the acquisition module is also used for acquiring enterprise propaganda information of the target enterprise friend;
the display module is used for displaying the enterprise propaganda information in a plurality of conversation message windows of the user account;
the enterprise propaganda information is displayed in a preset information propaganda style, and the preset information propaganda style is generated by configuring an enterprise propaganda file into a preset template by the enterprise friends.
According to the embodiment of the invention, the target enterprise friend can be determined from the enterprise friend list according to the evaluation data of the user account aiming at each enterprise friend in the enterprise friend list; the enterprise propaganda information of the target enterprise friend is obtained, and the enterprise propaganda information is displayed in a plurality of session message windows of the user account, so that the enterprise friend can introduce the product or service information of an enterprise to the user in a more vivid and visual mode, and the product or service of the enterprise can be roughly known based on the enterprise propaganda information before communicating with the enterprise friend, thereby avoiding the complexity caused by the fact that the product can be known only by entering a web page through a text chain, reducing the communication time cost between the personal friend and the enterprise friend, and optimizing the chat scene. Furthermore, because the enterprise promotion information displayed in the session message window of the user account is the enterprise promotion information of the target enterprise friend determined according to the evaluation data of the user account, by implementing the information display method, the individual user can know the product or service information which is better in the user side word.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings needed in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
Fig. 1 is a schematic flow chart of an information display method according to an embodiment of the present invention;
FIGS. 2 a-2 c are schematic diagrams of an enterprise promotional information display provided by an embodiment of the present invention;
FIG. 3 is a flow chart of another information display method disclosed in the embodiment of the invention;
fig. 4 is a schematic structural diagram of an information display system according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of an information display device according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of a terminal according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the embodiment of the invention, the information display method can be realized in terminals such as smart phones, tablet computers and wearable devices, and can also be realized in any instant chat application. Accordingly, the user account may be an account of an instant chat application, such as a QQ account, a wechat account, or a pay-for-nothing account. The user account can acquire the friends of the enterprise by adding, scanning or paying attention to the service number of the enterprise. Optionally, the enterprise friend may include, besides the enterprise user capable of providing the product and the service, a personal user capable of providing the product and the service, which are collectively referred to as the enterprise friend in the embodiment of the present invention.
In the embodiment of the invention, the user interest degree corresponding to the enterprise friend can be obtained by a background server of the instant chat application according to the evaluation data of the user account on the enterprise friend, and the evaluation data can comprise rating data, praise data, report data and the like of the satisfaction degree of the user account on the enterprise friend. And the background server determines the user interest degree of each enterprise friend according to the evaluation data and the weight corresponding to the evaluation data. The target enterprise friend displayed in the session message window of the user account is determined based on the user interestingness of each enterprise friend.
For example, the user account may give the enterprise friend a chance of praise once every day, and the weight of praise is statistically 2 points; if the user thinks that the enterprise has bad track or the service is not well known, the enterprise can be selected to be reported; after the user carries out conversation with the enterprise friend, the satisfaction degree of the service of the enterprise friend can be scored, and the weight of the satisfaction degree scoring is counted from 1 to 5; the client of the instant chat application can upload the evaluation data corresponding to the user account to a background server of the instant chat application in a preset period, and the background server calculates the user interest degrees of the enterprise friends according to the evaluation data, for example, the user account is accumulated with respect to the scores of the praise scores and the satisfaction degrees of the enterprise friends to serve as the user interest degrees of the enterprise friends.
Correspondingly, when the user account logs in, the terminal can pull the user interest degree of each enterprise friend in the enterprise friend list from the corresponding background server through a C2S protocol; and ranking the enterprise friends in the enterprise friend list based on the user interest degree to obtain the enterprise friends with the highest interest degree. Optionally, before the user interestingness of the enterprise friend is pulled, the enterprise friend whose user account number in the enterprise friend list reports, is unauthenticated, or is set by the user account number to shield and display the enterprise promotion information may be removed, so as to increase the hit rate of the enterprise promotion information to be displayed as the user interest.
In order to enrich the propaganda effect of the enterprise propaganda information, in the embodiment of the invention, the enterprise propaganda information can be displayed in a preset information propaganda style, and the preset information propaganda style is generated by configuring an enterprise propaganda file into a preset template by a friend of the enterprise. The enterprise promotion file may include an enterprise identification logo, enterprise contact information, photo album, text chain, and the like. An album uploaded by a business friend, such as an album of products or services, may include static and dynamic pictures, such as in the format of jpg/jpeg/png/bmp/gif. By limiting the size of each picture, for example, each size: within 2Mb, the phenomenon that the speed of loading and displaying the enterprise propaganda information is too slow or excessive flow resources of users are consumed is avoided.
In the embodiment of the invention, the terminal can check whether the enterprise propaganda information of the enterprise friend with the highest user interest degree is cached locally, and if not, the enterprise propaganda information can be pulled from the enterprise background server of the enterprise friend, so that the flow resource of the user can be saved. Furthermore, in order to ensure that the enterprise propaganda information is the latest propaganda content of the friends of the enterprise, the timestamp data of the enterprise propaganda information cached locally can be fed back to the enterprise background server, so as to verify whether the enterprise propaganda information is the latest propaganda content. When the enterprise background server determines that the enterprise propaganda information is not the latest propaganda content, the updated content or the updated complete enterprise propaganda information can be issued to the client.
In the embodiment of the invention, in order to realize the wide spread of enterprise propaganda information among user accounts, the information propaganda style of the enterprise propaganda information also can comprise a virtual button for recommending the enterprise propaganda information to friends of the user accounts. The friend may be a friend of the current instant chat application, and may also be a friend of an instant chat application of another platform, which is not limited in the embodiments of the present invention. When the user account recommends the enterprise promotion information to the friend through the virtual button, the enterprise promotion information can display the enterprise promotion information in a conversation message window of the user account and the friend in a default state; when the friend adds the enterprise service number corresponding to the enterprise propaganda information as an enterprise friend, the enterprise propaganda information can replace the enterprise propaganda information of the enterprise friend which is determined to be displayed in all conversation message windows of the friend in a default state. Optionally, the friend may also set not to display the enterprise promotion information of the newly added enterprise friend, so as to avoid harassment and inconvenience brought to the user by the recommended enterprise promotion information.
Based on the above content, the information display method provided by the embodiment of the invention can display the propaganda information of the enterprise, and further communication between the user and the enterprise and understanding of the interest of the enterprise products is improved. As described in detail below.
Referring to fig. 1, fig. 1 is a schematic flow chart illustrating an information display method according to an embodiment of the present invention. As shown in fig. 1, the information display method may include the steps of:
s101, a terminal acquires an enterprise friend list in a user account;
the enterprise friend list comprises account information of enterprise users concerned and added by the user accounts. For example, when the user account is a QQ account, the enterprise friend list includes the QQ accounts of the respective enterprise friends; when the user account is a WeChat account, the enterprise friend list comprises WeChat public numbers of all enterprise friends; when the user account is a panning account, the enterprise friend list comprises merchant accounts of all enterprise friends. Optionally, the account information may be displayed as an identification of the enterprise user.
S102, the terminal determines the target enterprise friend from the enterprise friend list according to the evaluation data of the user account aiming at each enterprise friend in the enterprise friend list.
S103, the terminal acquires enterprise propaganda information of friends of the target enterprise;
s104, the terminal displays the enterprise propaganda information in a plurality of conversation message windows of the user account;
the enterprise propaganda information is displayed in a preset information propaganda style, and the preset information propaganda style is generated by configuring an enterprise propaganda file into a preset template by the enterprise friends. For example, fig. 2a to 2c are schematic diagrams of enterprise promotion information provided by the embodiment of the present invention, and the enterprise promotion files in the enterprise promotion information may include enterprise identification logo (meng team), enterprise contact information (enterprise service public number, enterprise website, enterprise phone, etc.), and an album "including static JPG pictures, dynamic gif pictures, etc." and a text chain, etc. As shown in fig. 2a, in the information promotion style adopted by the enterprise promotion information, the enterprise identification and the photo album can be displayed in the message record window in the session message window; the enterprise contact information (enterprise service public number, enterprise website, enterprise phone, etc.) and the text chain such as the old customer order arbitrary package enjoys nine folds, the old customer introduces friend order enjoys the value of 99 yuan ice sculpture one, etc. can be displayed in the right panel of the conversation message window. The enterprise promotional information shown in fig. 2a may be adapted to be displayed in a session message window when a user account is chatting with a friend of the enterprise. As shown in FIG. 2b, the enterprise promotional information may take the form of an information promotion in which an enterprise logo and album may be displayed on the first page of a message record window in a conversation message window; business contact information (business service public number, business web site, business telephone, etc.), and text links (e.g., senior customer orders for any package enjoy nine folds, senior customer introduces friends for orders for value 99 yuan ice sculpture one, etc.) may be displayed on the second page in the message record window in the session message window. The enterprise promotional information shown in fig. 2b may be adapted to be displayed in a session message window when a user account is chatting with a personal friend.
Optionally, when the user account recommends an enterprise friend to another friend, the enterprise promotion information displayed in the session message window between the other friend and the enterprise friend may be as shown in fig. 2c, where an information promotion style adopted by the enterprise promotion information of fig. 2c is different from that of fig. 2b in that two virtual buttons of "shield" and "pay attention" are set in the enterprise promotion information, and the other friend may shield the promotion information of the enterprise friend through the "shield" button setting; the service number of the enterprise can also be added as a friend of the enterprise through a focus button. Therefore, the enterprise promotion information shown in fig. 2c may be suitable for displaying in a session message window between other friends and friends of the enterprise when the user account recommends the friends of the enterprise to the other friends.
Therefore, the embodiment of the invention can determine the target enterprise friend from the enterprise friend list in the user account, acquire the enterprise propaganda information of the target enterprise friend, and display the enterprise propaganda information in the plurality of session message windows of the user account, so that the enterprise friend can introduce the product or service information of the enterprise to the user in a more vivid and visual mode, and can roughly know the product or service of the enterprise before communicating with the enterprise friend based on the enterprise propaganda information, thereby avoiding the complexity caused by knowing the product only by entering a web page through a text chain, reducing the communication time cost between the personal friend and the enterprise friend, and optimizing the chat scene. Furthermore, the enterprise propaganda information displayed in the session message window of the user account is the enterprise propaganda information of the target enterprise friend, that is, the enterprise propaganda information of the enterprise friend with the highest user interest level, so that the individual user can know better product or service information at the user's public praise in real time.
Referring to fig. 3, fig. 3 is a schematic flowchart of another information display method disclosed in an embodiment of the present invention, where in the information display method of fig. 3, a terminal may remove an enterprise friend whose user account is set to shield and display enterprise promotion information from an enterprise friend list; in addition, when enterprise propaganda information is displayed in a session message window of a user account, the enterprise propaganda information can be hidden or displayed in real time according to the position of a user focus, so that the enterprise propaganda information can be intuitively propagated, and the interference on a chat scene of a user is avoided; further, in the information display method shown in fig. 3, the user may also recommend the enterprise promotion information to other friends in the user account of the user, so as to further expand the promotion level of the enterprise information. The information display method shown in fig. 3 is described with a client in an instant messaging application as an execution subject, which is hereinafter referred to as the client for short; specifically, the information display method may include the following steps:
s201, a client acquires an enterprise friend list in a user account;
s202, the client removes the enterprise friends which are set to shield and display enterprise propaganda information by the user account from the enterprise friend list.
In the embodiment of the invention, the client can pull the setting information corresponding to the user account from a background server (hereinafter referred to as a server) of the instant chat application, and the setting information can comprise enterprise friends which are set by the user account and used for shielding and displaying enterprise propaganda information.
S203, the client determines the target enterprise friend from the enterprise friend list according to the evaluation data of the user account aiming at each enterprise friend in the enterprise friend list;
s204, the client side obtains enterprise propaganda information of the target enterprise friend;
s205, the client determines the position where the user focus is located;
in the embodiment of the invention, the position where the user focus is positioned can be the position where a mouse, a cursor and a user contact stay.
S206, when the client is positioned in a message recording box or an input box of the session message window at the position, hiding the enterprise propaganda information;
and S207, when the client is not positioned in the message recording box or the input box of the session message window at the position, displaying the enterprise propaganda information in the session message window.
In the embodiment of the invention, the client can set a virtual button for recommending the enterprise promotion information to the friend of the user account in the enterprise promotion information displayed in the session message window. For example, the "recommend" button shown in the lower right hand corner of the information hype style of the enterprise hype information in FIG. 2a, FIG. 2b, and FIG. 2 c. Optionally, a mask and focus virtual button may be further provided in the enterprise promotional information, as shown in fig. 2 c.
Further, in the information display method shown in fig. 3, the determining, by the client, the target enterprise friend from the enterprise friend list according to the evaluation data of the user account for each enterprise friend in the enterprise friend list includes: the client acquires evaluation data of the user account aiming at each enterprise friend in the enterprise friend list, wherein the evaluation data comprises satisfaction rating data, approval data and reporting data of the user account on the enterprise friends; correspondingly sending the user account, the account of the enterprise friend and the evaluation data to a background server so that the background server determines the user interest degree of each enterprise friend according to the evaluation data; and determining the target enterprise friends according to the user interest degree of each enterprise friend determined by the background server. Optionally, the evaluation data may also be pushed to a client that the friend account of the enterprise logs in, so that the friend of the enterprise provides discounts and/or benefits for the user account with higher approval or satisfaction score according to the evaluation data.
Correspondingly, the step of determining, by the client, the target enterprise friend according to the user interest level of each enterprise friend determined by the background server may specifically include the following steps: the client pulls the user interest of each enterprise friend in the enterprise friend list from the background server; and ranking the enterprise friends in the enterprise friend list based on the user interest degree, and obtaining the enterprise friends with the highest interest degree as target enterprise friends.
As an optional implementation manner, before the client pulls the interest level of each enterprise friend in the enterprise friend list from the background server, the client may further determine, according to the evaluation data, an enterprise friend reported by the user account in the enterprise list; and removing the reported enterprise friends from the enterprise friend list. Therefore, the displayed enterprise promotion information can be prevented from being the product or service information which is only interested by other users and is not interested by the current user account.
Referring to fig. 4, fig. 4 is a schematic structural diagram of an information display system according to an embodiment of the present invention. As shown in fig. 4, the information display system is applied to a QQ instant chat application as an example, and may include an enterprise user, a background server of an account center of the enterprise user, a QQ background server, a QQ user friend of the QQ user, and a QQ file server.
The enterprise user can deploy enterprise propaganda information in the QQ file server through a background server of an enterprise user account center, the enterprise propaganda information is displayed in a preset information propaganda style, namely, the enterprise user configures an enterprise propaganda file into a preset template to generate the enterprise propaganda file, and the enterprise propaganda file is stored in the QQ file server.
When a QQ user logs in a client by using a user account, obtaining evaluation data of the user account aiming at each enterprise friend in the enterprise friend list, wherein the evaluation data comprises rating data, praise data and reporting data of the user account on the satisfaction degree of the enterprise friend, and correspondingly sending the user account, the account of the enterprise friend and the evaluation data to a background server so that the background server determines the user interest degree of each enterprise friend according to the evaluation data; and determining the target enterprise friends according to the user interest degree of each enterprise friend determined by the background server. Optionally, determining that the target enterprise friend can be executed by the background server according to the user interest level, and returning an execution result, that is, the determined target enterprise friend, to the client.
Correspondingly, when a QQ user logs in a client through a user account, the user interest degree of each enterprise friend in an enterprise friend list can be pulled from a QQ background server, the enterprise friends in the enterprise friend list are sequenced based on the user interest degree, and the enterprise friends with the highest user interest degree are obtained and serve as target enterprise friends; the QQ user pulls the enterprise propaganda information of the target enterprise friend from a background server of an enterprise user account center, so that the enterprise propaganda information can be displayed in a plurality of session message windows of the user account, for example, a client determines the position where a user focus is positioned; when the position is located in a message recording box or an input box of a session message window, the client hides the enterprise propaganda information; and when the position is not located in the message recording box or the input box of the session message window, the client displays the enterprise promotion information in the session message window.
Optionally, after the QQ user obtains the enterprise friend list in the user account through the client, and before determining the target enterprise friend from the enterprise friend list according to the evaluation data of the user account for each enterprise friend in the enterprise friend list, the client may remove the enterprise friend set to shield and display the enterprise promotion information by the user account from the enterprise friend list. Correspondingly, before the client pulls the user interest degree of each enterprise friend in the enterprise friend list from the background server, the client can also determine the enterprise friend reported by the user account in the enterprise list according to the evaluation data; and removing the reported enterprise friends from the enterprise friend list. Therefore, the hit rate of the displayed enterprise propaganda information to the QQ users is improved.
In the embodiment of the invention, the preset information propaganda style adopted by the enterprise propaganda information can comprise a virtual button for recommending the enterprise propaganda information to friends of the user account; the QQ user can recommend the enterprise propaganda information to the QQ user friend by using the recommendation button, the QQ user friend can also send evaluation data of the enterprise friend to the QQ background server through the client, and the user interest degree of the enterprise friend is pulled from the QQ background server after the enterprise friend is concerned or added.
Referring to fig. 5, fig. 3 is a schematic structural diagram of an information display device according to an embodiment of the present invention, where the information display device shown in fig. 5 may be used to implement the embodiments of the present invention shown in fig. 1 to fig. 4, and as shown in fig. 5, the information display device may include an obtaining module 501, a determining module 502, and a display module 503, and optionally, the information display device may further include a removing module 504 and a sending module 505, where:
an obtaining module 501, configured to obtain an enterprise friend list in a user account;
a determining module 502, configured to determine evaluation data of each enterprise friend in the enterprise friend list, and determine a target enterprise friend from the enterprise friend list;
the obtaining module 501 is further configured to obtain enterprise promotion information of the target enterprise friend;
a display module 503, configured to display the enterprise promotion information in a plurality of conversation message windows of the user account.
In the embodiment of the present invention, the display module 503 is specifically configured to determine a position where a user focus is located; when the position is positioned in a message record box or an input box of a session message window, hiding the enterprise propaganda information; when the position is not located in the message record box or the input box of the session message window, the enterprise promotion information is displayed in the session message window. The enterprise propaganda information is displayed in a preset information propaganda style, and the preset information propaganda style is generated by configuring an enterprise propaganda file into a preset template by the enterprise friends.
In this embodiment of the present invention, the information display apparatus shown in fig. 5 may further include a removing module 504, configured to remove, after the obtaining module 501 obtains the enterprise friend list in the user account, and before the determining module 502 determines, according to the evaluation data of the user account for each enterprise friend in the enterprise friend list, a target enterprise friend that is set to shield and display enterprise promotion information by the user account from the enterprise friend list before determining the target enterprise friend from the enterprise friend list.
As an alternative implementation, in the information display apparatus shown in fig. 5, the determining module 502 includes:
an obtaining unit 5021, configured to obtain evaluation data of the user account for each enterprise friend in the enterprise friend list, where the evaluation data includes satisfaction scoring data, approval data, and reporting data of the user account for the enterprise friend;
a sending unit 5022, configured to correspondingly send the user account, the account of the enterprise friend, and the evaluation data to a backend server, so that the backend server determines the user interest level of each enterprise friend according to the evaluation data;
a determining unit 5023, configured to determine a target enterprise friend according to the user interest level of each enterprise friend determined by the backend server.
The determining unit 5023 is specifically configured to pull the user interest level of each enterprise friend in the enterprise friend list from the background server; and ranking the enterprise friends in the enterprise friend list based on the user interest degree, and acquiring the enterprise friends with the highest interest degree as target enterprise friends.
Optionally, the determining unit 5023 is further configured to determine, according to the evaluation data, an enterprise friend reported by the user account in the enterprise list before the interest level of each enterprise friend in the enterprise friend list is pulled from the backend server;
accordingly, in the information display apparatus shown in fig. 5, the determining module 502 further includes:
a removing unit 5024, configured to remove the enterprise friend reported by the user account determined by the determining unit 5023 from the enterprise friend list.
In the embodiment of the invention, the preset information propaganda style comprises a virtual button for recommending the enterprise propaganda information to friends of the user account; the enterprise propaganda file comprises an enterprise identification, enterprise contact information, a product photo album and a text link.
In the embodiment of the invention, the information display device can determine the enterprise friend with the highest user interest degree from the enterprise friend list in the user account, the acquisition module acquires the enterprise propaganda information of the enterprise friend, and the display module can display the enterprise propaganda information in a plurality of conversation message windows of the user account, so that the enterprise friend can introduce the product or service information of an enterprise to the user in a more vivid and visual mode, and can also roughly know the product or service of the enterprise before communicating with the enterprise friend based on the enterprise propaganda information, thereby avoiding the complexity caused by knowing the product only by entering a web page through a word chain, reducing the communication time cost between the personal friend and the enterprise friend and optimizing the chat scene. Furthermore, the enterprise promotion information displayed in the session message window of the user account is the enterprise friend with the highest user interest, so that the individual user can know the good product or service information in the user side word in real time.
Referring to fig. 6, fig. 6 is a schematic structural diagram of a terminal according to an embodiment of the present invention, and the terminal shown in fig. 6 can implement the embodiments of the present invention shown in fig. 1 and fig. 2. Wherein, this terminal station can include: a processor 601, a communication interface 602, a memory 603 and a communication bus 604, wherein the communication bus 604 is used for realizing communication connection among the components, and the communication interface 602 is used for realizing communication connection among the machines. The memory 603 may be a high-speed RAM memory or a non-volatile memory (e.g., at least one disk memory). In which the processor 601 can be combined with the information display apparatus shown in fig. 5, a set of program codes is stored in the memory 603, and the processor 601 calls the program codes stored in the memory 603 to perform the following operations:
acquiring an enterprise friend list in a user account;
determining a target enterprise friend from the enterprise friend list according to the evaluation data of the user account aiming at each enterprise friend in the enterprise friend list;
acquiring enterprise propaganda information of the target enterprise friend;
displaying the enterprise promotion information in a plurality of conversation message windows of the user account;
the enterprise propaganda information is displayed in a preset information propaganda style, and the preset information propaganda style is generated by configuring an enterprise propaganda file into a preset template by the enterprise friends.
The preset information promotion style comprises a virtual button used for recommending the enterprise promotion information to friends of the user account; the enterprise propaganda file comprises an enterprise identification, enterprise contact information, a product photo album and a text link.
In the embodiment of the present invention, after the processor 601 calls the program code stored in the memory 603 to obtain the enterprise friend list in the user account and before determining the target enterprise friend from the enterprise friend list according to the evaluation data of the user account for each enterprise friend in the enterprise friend list, the following operations may also be performed:
and removing the enterprise friends which are set to shield and display enterprise propaganda information by the user account from the enterprise friend list.
In this embodiment of the present invention, the processor 601 calls the program code stored in the memory 603, and displays the enterprise promotion information in each session message window of the user account, and may perform the following operations:
determining a position where a user focus is located;
when the position is located in a message recording box or an input box of a session message window, hiding the enterprise propaganda information;
and when the position is not located in the message recording box or the input box of the session message window, displaying the enterprise promotion information in the session message window.
In the embodiment of the present invention, the processor 601 calls the program code stored in the memory 603, determines the target enterprise friend from the enterprise friend list according to the evaluation data of the user account for each enterprise friend in the enterprise friend list, and may perform the following operations:
obtaining evaluation data of the user account aiming at each enterprise friend in the enterprise friend list, wherein the evaluation data comprises satisfaction rating data, praise data and reporting data of the user account aiming at the enterprise friends;
correspondingly sending the user account, the account of the enterprise friend and the evaluation data to a background server so that the background server determines the user interest degree of each enterprise friend according to the evaluation data;
and determining the target enterprise friends according to the user interest degree of each enterprise friend determined by the background server.
In the embodiment of the present invention, the processor 601 calls the program code stored in the memory 603, determines the target enterprise friend according to the user interest level of each enterprise friend determined by the backend server, and may perform the following operations:
pulling the user interest degree of each enterprise friend in the enterprise friend list from the background server;
and ranking the enterprise friends in the enterprise friend list based on the user interest degree, and acquiring the enterprise friends with the highest interest degree as target enterprise friends.
In the embodiment of the present invention, before the processor 601 calls the program code stored in the memory 603 and pulls the interest level of each enterprise friend in the enterprise friend list from the backend server, the following operations may also be performed:
determining enterprise friends reported by the user account in the enterprise list according to the evaluation data;
and removing the reported enterprise friends from the enterprise friend list.
The information display method and apparatus provided by the embodiment of the present invention are described in detail above, and the principle and the implementation of the present invention are explained in the present document by applying specific examples, and the description of the above embodiments is only used to help understanding the method and the core idea of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (14)
1. An information display method, comprising:
acquiring an enterprise friend list in a user account;
determining a target enterprise friend from the enterprise friend list according to the evaluation data of the user account aiming at each enterprise friend in the enterprise friend list;
acquiring enterprise propaganda information of the target enterprise friend;
displaying the enterprise promotion information in a plurality of conversation message windows of the user account;
the method for displaying the enterprise propaganda information in the conversation information window of the user account includes the steps that the enterprise propaganda information is displayed in a preset information propaganda style, the preset information propaganda style is generated by configuring an enterprise propaganda file into a preset template by a friend of an enterprise, and the enterprise propaganda information is displayed in a plurality of conversation information windows of the user account, and the method includes the steps of:
determining a position where a user focus is located;
when the position is located in a message recording box or an input box of a session message window, hiding the enterprise propaganda information;
and when the position is not located in the message recording box or the input box of the session message window, displaying the enterprise promotion information in the session message window.
2. The method of claim 1, wherein after obtaining the enterprise buddy list in the user account and before determining the target enterprise buddy from the enterprise buddy list according to the rating data of the user account for each enterprise buddy in the enterprise buddy list, the method further comprises:
and removing the enterprise friends which are set to shield and display enterprise propaganda information by the user account from the enterprise friend list.
3. The method of any of claims 1-2, wherein determining a target enterprise buddy from the enterprise buddy list based on the ratings data of the user account for each enterprise buddy in the enterprise buddy list comprises:
obtaining evaluation data of the user account aiming at each enterprise friend in the enterprise friend list, wherein the evaluation data comprises satisfaction rating data, praise data and reporting data of the user account aiming at the enterprise friends;
correspondingly sending the user account, the account of the enterprise friend and the evaluation data to a background server so that the background server determines the user interest degree of each enterprise friend according to the evaluation data;
and determining the target enterprise friends according to the user interest degree of each enterprise friend determined by the background server.
4. The method of claim 3, wherein said determining target business friends according to said each business friend's user interest level determined by said backend server comprises:
pulling the user interest degree of each enterprise friend in the enterprise friend list from the background server;
and ranking the enterprise friends in the enterprise friend list based on the user interest degree, and acquiring the enterprise friends with the highest user interest degree as target enterprise friends.
5. The method of claim 4, wherein before the pulling the user interest level of each of the business buddies in the business buddy list from the backend server, the method further comprises:
determining enterprise friends reported by the user account in the enterprise list according to the evaluation data;
and removing the reported enterprise friends from the enterprise friend list.
6. The method of claim 3, wherein the preset information promotion pattern comprises a virtual button for recommending the enterprise promotion information to a friend of the user account; the enterprise propaganda file comprises an enterprise identification, enterprise contact information, a product photo album and a text link.
7. An information display device characterized by comprising:
the acquisition module is used for acquiring an enterprise friend list in a user account;
the determining module is used for determining a target enterprise friend from the enterprise friend list according to the evaluation data of the user account aiming at each enterprise friend in the enterprise friend list;
the acquisition module is also used for acquiring enterprise propaganda information of the target enterprise friend;
the display module is used for displaying the enterprise propaganda information in a plurality of conversation message windows of the user account;
the enterprise propaganda information is displayed in a preset information propaganda style, and the preset information propaganda style is generated by configuring an enterprise propaganda file into a preset template by the enterprise friends; the display module is specifically used for determining the position where the user focus is positioned; when the position is located in a message recording box or an input box of a session message window, hiding the enterprise propaganda information; and when the position is not located in the message recording box or the input box of the session message window, displaying the enterprise promotion information in the session message window.
8. The apparatus of claim 7, further comprising:
and the removing module is used for removing the enterprise friends which are set as enterprise propaganda information in a shielding manner by the user account from the enterprise friend list after the obtaining module obtains the enterprise friend list in the user account and before the determining module determines target enterprise friends from the enterprise friend list according to the evaluation data of the user account aiming at each enterprise friend in the enterprise friend list.
9. The apparatus of any of claims 7 to 8, wherein the determining module comprises:
the obtaining unit is used for obtaining evaluation data of the user account aiming at each enterprise friend in the enterprise friend list, wherein the evaluation data comprises satisfaction rating data, approval data and reporting data of the user account on the enterprise friends;
a sending unit, configured to correspondingly send the user account, the account of the enterprise friend, and the evaluation data to a backend server, so that the backend server determines a user interest level of each enterprise friend according to the evaluation data;
and the determining unit is used for determining the target enterprise friends according to the user interest degree of each enterprise friend determined by the background server.
10. The apparatus according to claim 9, wherein the determining unit is specifically configured to pull the user interest level of each enterprise friend in the enterprise friend list from the backend server, and rank the enterprise friends in the enterprise friend list based on the user interest level, so as to obtain an enterprise friend with the highest interest level as a target enterprise friend.
11. The apparatus of claim 10,
the determining unit is further configured to determine, according to the evaluation data, the enterprise friend reported by the user account in the enterprise list before the interest level of each enterprise friend in the enterprise friend list is pulled from the backend server;
the determining module further comprises:
and the removing unit is used for removing the enterprise friends reported by the user account and determined by the determining unit from the enterprise friend list.
12. The apparatus of claim 11, wherein the preset information promotion pattern comprises a virtual button for recommending the enterprise promotion information to a friend of the user account; the enterprise propaganda file comprises an enterprise identification, enterprise contact information, a product photo album and a text link.
13. A terminal, comprising: a processor, a memory, and a network interface;
the processor is connected with the memory and the network interface, wherein the network interface is used for providing data communication functions, the memory is used for storing program codes, and the processor is used for calling the program codes to execute the method according to any one of claims 1 to 6.
14. A computer-readable storage medium, characterized in that the computer-readable storage medium stores a computer program comprising program instructions which, when executed by a processor, perform the method of any of claims 1 to 6.
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| CN109962974B (en) * | 2019-01-25 | 2023-06-20 | 平安科技（深圳）有限公司 | Blessing information processing method, device, medium and equipment in enterprise application |
| CN109788344A (en) * | 2019-01-30 | 2019-05-21 | 四川省有线广播电视网络股份有限公司 | Intelligent sound pop-up additional information launches design method |
| CN112184277B (en) * | 2019-07-04 | 2023-06-16 | 腾讯科技（深圳）有限公司 | Virtual article package transmitting and receiving method, device, equipment and storage medium |
| CN112838980B (en) * | 2020-12-30 | 2023-06-13 | 北京奇艺世纪科技有限公司 | Message processing method, system, device, electronic equipment and storage medium |
| CN116233041A (en) * | 2023-02-28 | 2023-06-06 | 北京字跳网络技术有限公司 | Information processing method, device and electronic device |
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