CN107767228A - Application recommended method, device, terminal equipment and storage medium - Google Patents
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Abstract
Description
技术领域technical field
本申请实施例涉及终端及互联网技术领域,尤其涉及一种应用推荐方法、装置、终端设备及存储介质。The embodiments of the present application relate to the technical fields of terminals and the Internet, and in particular, to an application recommendation method, device, terminal equipment, and storage medium.
背景技术Background technique
目前,随着互联网技术的快速发展及终端设备的普及,终端设备如智能手机、平板电脑等具有的功能越来越多,用户可通过终端设备提供的应用程序,来实现终端设备的不同功能。随着各种类型的应用被开发出来,为了使新应用程序能够被用于获知,各种应用推荐服务应运而生。At present, with the rapid development of Internet technology and the popularization of terminal devices, terminal devices such as smart phones and tablet computers have more and more functions, and users can realize different functions of the terminal devices through the application programs provided by the terminal devices. As various types of applications are developed, in order to enable new applications to be used for learning, various application recommendation services emerge as the times require.
相关技术中,向用户推荐应用的方式包括:根据应用被下载次数进行推荐、按照更新时间进行推荐或者根据用户对应用的评价打分进行推荐。上述几种推荐方式,都是基于用户使用该应用时累计的使用数据进行推荐,每个应用的推荐都是独立的,使得应用推荐的准确度较低。In related technologies, methods for recommending applications to users include: recommending based on the number of times the application is downloaded, recommending according to the update time, or recommending based on the user's evaluation score for the application. The above several recommendation methods are based on the accumulated usage data of the user when using the application. The recommendation of each application is independent, which makes the accuracy of the application recommendation low.
发明内容Contents of the invention
本申请实施例提供一种应用推荐方法、装置、终端设备及存储介质,可以提高应用推荐的准确性。Embodiments of the present application provide an application recommendation method, device, terminal device, and storage medium, which can improve the accuracy of application recommendation.
第一方面,本申请实施例提供了一种应用推荐方法,该方法包括:In the first aspect, the embodiment of the present application provides an application recommendation method, the method includes:
获取目标应用对应的目标标签,所述目标标签用于表征所述目标应用的属性特征;Obtaining a target tag corresponding to the target application, where the target tag is used to characterize the attribute characteristics of the target application;
根据所述目标标签确定与所述目标应用关联的相关应用;determining a related application associated with the target application according to the target tag;
将所述相关应用推送给用户。Push the relevant application to the user.
第二方面,本申请实施例还提供了一种应用推荐装置,该装置包括:In the second aspect, the embodiment of the present application also provides an application recommendation device, which includes:
目标标签获取模块,用于获取目标应用对应的目标标签,所述目标标签用于表征所述目标应用的属性特征;A target tag acquisition module, configured to acquire a target tag corresponding to a target application, where the target tag is used to characterize the attribute characteristics of the target application;
相关应用确定模块,用于根据所述目标标签确定与所述目标应用关联的相关应用;A related application determining module, configured to determine a related application associated with the target application according to the target tag;
相关应用推送模块,用于将所述相关应用推送给用户。A related application pushing module, configured to push the related application to the user.
第三方面,本申请实施例还提供了一种终端设备,包括:处理器、存储器以及存储在存储器上并可在处理器上运行的计算机程序,所述处理器执行所述计算机程序时实现如第一方面所述的应用推荐方法。In the third aspect, the embodiment of the present application also provides a terminal device, including: a processor, a memory, and a computer program stored on the memory and operable on the processor, when the processor executes the computer program, the following is implemented: The application recommendation method described in the first aspect.
第四方面,本申请实施例还提供了一种存储介质,其上存储有计算机程序,该程序被处理器执行时实现如第一方面所述的应用推荐方法。In a fourth aspect, the embodiment of the present application further provides a storage medium on which a computer program is stored, and when the program is executed by a processor, the application recommendation method as described in the first aspect is implemented.
本申请实施例中,首先获取目标应用对应的目标标签,目标标签用于表征目标应用的属性特征,然后根据目标标签确定与目标应用关联的相关应用,最后将相关应用推送给用户。本申请实施例提供的应用推荐方法,根据目标应用的标签获取要推送的应用,使得推送的应用与目标应用具有一定的关联,从而提高应用推荐的准确性。In the embodiment of the present application, the target tag corresponding to the target application is first obtained, and the target tag is used to characterize the attribute characteristics of the target application, and then the related application associated with the target application is determined according to the target tag, and finally the related application is pushed to the user. The application recommendation method provided in the embodiment of the present application obtains the application to be pushed according to the tag of the target application, so that the pushed application has a certain correlation with the target application, thereby improving the accuracy of application recommendation.
附图说明Description of drawings
图1是本申请实施例中的一种应用推荐方法的流程图;FIG. 1 is a flow chart of an application recommendation method in an embodiment of the present application;
图2是本申请实施例中的另一种应用推荐方法的流程图;FIG. 2 is a flow chart of another application recommendation method in the embodiment of the present application;
图3是本申请实施例中的又一种应用推荐方法的流程图;Fig. 3 is a flowchart of another application recommendation method in the embodiment of the present application;
图4是本申请实施例中的又一种应用推荐方法的流程图;Fig. 4 is a flowchart of another application recommendation method in the embodiment of the present application;
图5是本申请实施例中的一种应用推荐装置的结构示意图;FIG. 5 is a schematic structural diagram of an application recommendation device in an embodiment of the present application;
图6是本申请实施例中的一种终端设备的结构示意图;FIG. 6 is a schematic structural diagram of a terminal device in an embodiment of the present application;
图7是本申请实施例中的另一种终端设备的结构示意图。FIG. 7 is a schematic structural diagram of another terminal device in the embodiment of the present application.
具体实施方式Detailed ways
下面结合附图和实施例对本申请作进一步的详细说明。可以理解的是,此处所描述的具体实施例仅仅用于解释本申请,而非对本申请的限定。另外还需要说明的是,为了便于描述,附图中仅示出了与本申请相关的部分而非全部结构。The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, but not to limit the present application. In addition, it should be noted that, for the convenience of description, only some structures related to the present application are shown in the drawings but not all structures.
应用商店可以为用户提供各类应用程序。相关技术中,应用商店为向用户推荐应用的方式包括如下几种:一、按照应用的被下载次数进行推荐,下载次数最多的应用被优先推荐;二、按照更新时间进行推荐,更新时间较劲的应用被优先推荐;三、按照用户的打分来进行推荐,用户打分高的应用被优先推荐。上述几种推荐方式,推荐的应用对于所有的用户都一样,不能满足用户个性化需求,而且每个应用都是独自的按照本身的数据被推荐,应用之间没有建立联系,使得应用推荐的准确性较低。The application store can provide users with various application programs. In related technologies, the application store recommends applications to users in the following ways: 1. Recommendations are made according to the number of times the applications have been downloaded, and the most downloaded applications are recommended first; 2. Recommendations are made according to the update time. Apps are recommended with priority; 3. Recommendations are made according to user ratings, and apps with high user ratings are recommended first. In the above recommendation methods, the recommended applications are the same for all users, which cannot meet the individual needs of users, and each application is recommended independently according to its own data, and there is no connection between applications, making the application recommendation accurate. Sex is lower.
图1为本申请实施例提供的一种应用推荐方法的流程图,本实施例可适用于推荐应用程序的情况,该方法可以由应用推荐装置来执行,该装置可以集成在手机或平板电脑等终端中。如图1所示,该方法包括如下步骤。Fig. 1 is a flow chart of an application recommendation method provided by the embodiment of the present application. This embodiment is applicable to the situation of recommending an application program, and the method can be executed by an application recommendation device, which can be integrated into a mobile phone or a tablet computer, etc. in the terminal. As shown in Figure 1, the method includes the following steps.
步骤110,获取目标应用对应的目标标签。Step 110, acquiring the target tag corresponding to the target application.
其中,目标标签用于表征目标应用的属性特征。属性特征可以包括目标应用的资源信息、功能及分类信息等。目标应用可以是终端上已经安装的应用程序,或者当前正在安装的应用程序等。目标标签的数量可以是一个或多个,可以是开发人员根据目标应用的属性特征添加的。Among them, the target label is used to characterize the attribute characteristics of the target application. The attribute feature may include resource information, function and classification information of the target application. The target application may be an application program already installed on the terminal, or an application program currently being installed, and the like. The number of target tags can be one or more, which can be added by developers according to the attributes and characteristics of the target application.
具体的,获取目标应用对应的目标标签的过程可以是,当用户进入应用商店后,选择当前终端设备已经安装的应用程序,或者当前正在安装目标应用程序时,终端设备中的资源管理系统在目标应用的存储目录下查找目标标签,从而获取到目标应用对应的目标标签。本应用场景下,目标标签是提前添加至目标应用中的。Specifically, the process of obtaining the target label corresponding to the target application may be that, when the user enters the application store and selects an application program that is currently installed on the terminal device, or when the target application program is currently being installed, the resource management system in the terminal device is in the target application. The target tag is searched in the storage directory of the application, so as to obtain the target tag corresponding to the target application. In this application scenario, the target tag is added to the target application in advance.
可选的,在获取目标应用对应的目标标签之前,还包括:根据属性特征对满足预设等级的应用添加至少一个标签。Optionally, before obtaining the target tag corresponding to the target application, the method further includes: adding at least one tag to the application satisfying the preset level according to the attribute feature.
其中,预设等级可以是根据应用的来源、被下载次数及用户评价划分的。示例性的,假设等级分为A、B、C三个等级,若应用被划分至C等级,则不对其添加标签,只对等级为A和B的应用添加标签。具体的,根据属性特征对满足预设等级的应用添加至少一个标签的方式是,对于满足预设等级的应用,获取该应用的资源信息、功能及分类信息等属性特征,然后按照这些属性特征为应用添加标签。示例性的,目前常用的导航类应用程序“百度地图”,为其添加的标签可以包括:地图、语音导航、电子眼、导航、定位、离线地图和GPS等。Wherein, the preset level may be divided according to the source of the application, the number of times of downloading and user evaluation. Exemplarily, it is assumed that the grades are divided into three grades: A, B, and C. If an application is classified into grade C, no tag is added to it, and only tags with grades A and B are added. Specifically, the method of adding at least one tag to an application satisfying a preset level according to attribute characteristics is: for an application satisfying a preset level, obtain attribute characteristics such as resource information, function, and classification information of the application, and then use these attribute characteristics as Apply tags. Exemplarily, the tags added to the commonly used navigation application "Baidu Map" may include: map, voice navigation, electronic eye, navigation, positioning, offline map and GPS.
步骤120,根据目标标签确定与目标应用关联的相关应用。Step 120, determine related applications associated with the target application according to the target tag.
其中,与目标应用关联的相关应用可以是与目标应用具有至少一个相同标签的应用。可选的,根据目标标签确定与目标应用关联的相关应用的方式可以是,将目标标签与其他应用的标签进行比对,将包含目标标签中至少一个标签的应用确定为相关应用。Wherein, the related application associated with the target application may be an application having at least one same label as the target application. Optionally, the manner of determining the related application associated with the target application according to the target tag may be: comparing the target tag with tags of other applications, and determining an application containing at least one tag in the target tag as a related application.
其中,其他应用可以是应用库中除目标应用外的其他具有标签的所有应用。本实施例中,当获取到目标应用的目标标签之后,将获取到目标标签与应用库中其他应用的标签进行比对,将包含目标标签中至少一个标签的应用提取出来,确定为与目标应用关联的相关应用。示例性的,假设目标应用包括的目标标签有:标签a、标签b、标签c及标签d,在应用库中的应用1具有的标签为:标签c、标签e,应用2具有的标签为标签f、标签g和便签h,应用3具有的标签为标签a、标签b、标签g和便签h,通过比对获得与目标应用关联的相关应用有应用1和应用3。Wherein, other applications may be all other applications with labels except the target application in the application library. In this embodiment, after the target tag of the target application is obtained, the obtained target tag is compared with the tags of other applications in the application library, and the application containing at least one tag in the target tag is extracted, and determined to be the same as the target application. Associated related applications. For example, assume that the target application includes the following tags: tag a, tag b, tag c, and tag d, the tags of application 1 in the application library are: tag c, tag e, and the tags of application 2 are tag f. Tag g and note h. The tags of application 3 are tag a, tag b, tag g, and note h. Through comparison, the related applications associated with the target application are app 1 and app 3.
步骤130,将相关应用推送给用户。Step 130, push the relevant application to the user.
具体的,当获取到与目标应用关联的相关应用后,终端设备将获取到的相关应用推送至应用商店当前所处的界面中,以供用户选择。Specifically, after obtaining the related applications associated with the target application, the terminal device pushes the obtained related applications to the interface where the application store is currently located for selection by the user.
可选的,将相关应用推送给用户可通过下述方式实施:Optionally, pushing relevant applications to users can be implemented in the following ways:
首先,遍历相关应用,并计算每个相关应用与目标应用具有的相同标签个数。Firstly, relevant applications are traversed, and the number of identical tags between each relevant application and the target application is calculated.
具体,在获取到相关应用之后,遍历相关应用,将相关应用的标签与目标应用的目标标签进行一一比对,计算每个相关应用与目标应用具有的相同标签个数。示例性的,假设目标应用包括的目标标签有:标签a、标签b、标签c及标签d,相关应用中应用1具有的标签为:标签c、标签e,应用3具有的标签具有的标签为标签a、标签b、标签g和便签h。通过比对计算可得,应用1与目标应用具有的相同标签个数为1个,应用3与目标应用具有的相同标签个数为2个。Specifically, after the related applications are acquired, the related applications are traversed, the tags of the related applications are compared with the target tags of the target application one by one, and the number of identical tags of each related application and the target application is calculated. Exemplarily, it is assumed that the target application includes the following tags: tag a, tag b, tag c, and tag d, the tags of application 1 in the related application are: tag c, tag e, and the tags of application 3 are Tag a, tag b, tag g, and sticky note h. Through comparison and calculation, it can be obtained that application 1 has 1 identical label with the target application, and application 3 has 2 identical labels with the target application.
然后,根据相同标签个数确定相关应用的推送顺序。Then, determine the pushing order of related applications according to the number of the same tags.
具体的,根据相同标签个数确定相关应用的推送顺序的方式可以是,按照相同标签个数从大到小的顺序对相关应用的推送顺序进行排序。可选的,对于相同标签个数相同的相关应用,可以进行随机排序,或者按照应用名称首字母进行排序。示例性的,假设目标应用的相关应用包括:应用1,应用2,……,应用5。应用1到应用5与目标应用具有的相同标签的个数分别为:2个、1个、3个、2个,5个。则推送顺序为:应用5,应用3、应用1,应用4,用于2。Specifically, the manner of determining the pushing order of the related applications according to the number of the same tags may be to sort the pushing order of the related applications in descending order of the number of the same tags. Optionally, for related applications with the same number of tags, they can be sorted randomly, or sorted according to the initial letter of the application name. Exemplarily, it is assumed that related applications of the target application include: application 1, application 2, . . . , application 5. The numbers of the same tags of application 1 to application 5 as the target application are: 2, 1, 3, 2, and 5, respectively. Then the push sequence is: application 5, application 3, application 1, application 4, and application 2.
最后,根据推送顺序将相关应用推送给用户。Finally, related applications are pushed to the user according to the pushing sequence.
具体的,在确定了相关应用的推送顺序之后,按照确定的推送顺序将相关应用推送给用户。Specifically, after the pushing sequence of the related applications is determined, the related applications are pushed to the user according to the determined pushing sequence.
可选的,根据推送顺序将相关应用推送给用户的方式可以是,将推送顺序靠前的预设数量的相关应用推送给用户。其中,预设数量可以设置为3-8之间的任意值。可选的,若相关应用的数量大于预设数量,则将推送顺序靠前的预设数量的相关应用推送给用户,若相关应用的数量小于预设数量,则将当前数量的相关应用推荐给用户,或者,获取与目标应用属于相同类别的非相关应用,并排在相关相应之后进行推送,使得推送的应用数量满足预设数量。将预设数量的相关应用推送至用户,这样做的好处是,既能达到应用推荐的作用,又可以节省当前的推荐资源空间。Optionally, the manner of pushing the relevant applications to the user according to the pushing sequence may be to push the preset number of related applications that are higher in the pushing sequence to the user. Wherein, the preset number can be set to any value between 3-8. Optionally, if the number of related applications is greater than the preset number, the preset number of related applications in the push order will be pushed to the user; if the number of related applications is smaller than the preset number, the current number of related applications will be recommended to the user. Alternatively, the user obtains non-related applications belonging to the same category as the target application, and pushes them after the relevant ones, so that the number of pushed applications satisfies a preset number. The advantage of pushing a preset number of related applications to the user is that it can not only achieve the function of application recommendation, but also save the current recommendation resource space.
本实施例的技术方案,首先获取目标应用对应的目标标签,目标标签用于表征目标应用的属性特征,然后根据目标标签确定与目标应用关联的相关应用,最后将相关应用推送给用户。本申请实施例提供的应用推荐方法,根据目标应用的标签获取要推送的应用,使得推送的应用与目标应用具有一定的关联,从而提高应用推荐的准确性。In the technical solution of this embodiment, the target tag corresponding to the target application is first obtained, and the target tag is used to characterize the attribute characteristics of the target application, and then the related application associated with the target application is determined according to the target tag, and finally the related application is pushed to the user. The application recommendation method provided in the embodiment of the present application obtains the application to be pushed according to the tag of the target application, so that the pushed application has a certain correlation with the target application, thereby improving the accuracy of application recommendation.
可选的,图2为本申请实施例提供的另一种应用推荐方法的流程图。如图2所示,该方法包括如下步骤。Optionally, FIG. 2 is a flow chart of another application recommendation method provided in the embodiment of the present application. As shown in Figure 2, the method includes the following steps.
步骤210,获取目标应用对应的目标标签。Step 210, acquiring a target tag corresponding to the target application.
步骤220,根据目标标签确定与目标应用关联的相关应用。Step 220, determine related applications associated with the target application according to the target tag.
步骤230,获取相关应用的评分和/或历史被下载次数。Step 230, obtain the score and/or historical download times of related applications.
本应用场景下,应用商店所在的服务器统计用户对相关应用的评分及被下载次数,获得相关应用的评分及历史被下载次数。具体的,终端设备获取相关应用的评分和/或历史被下载次数的方式可以是,终端设备直接向服务器访问评分和/或历史被下载次数的相关数据。In this application scenario, the server where the application store is located counts the ratings and download times of related applications by users, and obtains the ratings and historical download times of related applications. Specifically, the manner in which the terminal device acquires the score and/or historical download times of related applications may be that the terminal device directly accesses the relevant data of the score and/or historical download times from the server.
步骤240,根据评分和/或历史被下载次数确定相关应用的推送顺序。Step 240, determine the pushing order of related applications according to the score and/or the number of historical downloads.
具体的,根据评分确定相关应用的推送顺序的方式可以是,按照评分由高到低的顺序对相关应用的推送顺序进行排序。根据历史被下载次数确实相关应用的推送顺序的方式可以是,按照历史被下载次数由大到小的顺序对相关应用的推送顺序进行排序。根据评分和历史被下载次数确定相关应用的推荐顺序的方式可以是,根据评分和历史被下载次数各自的权重计算相关应用的评价参数,按照评价参数由高到低的顺序对相关应用的推送顺序进行排序。评价参数的计算公式可以是:评价参数=c1*评分+c2*历史被下载次数,其中,c1为评分的权重,c2为历史被下载次数的权重,且c1+c2=1。本实施例中,评分和历史被下载次数两者权重的设置可任意设置,此处不做限定。示例性的,假设c1取值为0.3,则c2的取值为0.7,其中某个相关应用的评分为80分,被下载次数为350次,则该相关应用的评价参数为0.3*80+0.7*350=269。Specifically, the manner of determining the push order of the related applications according to the scores may be to sort the push orders of the related applications in descending order of the scores. The manner of confirming the pushing sequence of the related applications according to the historical download times may be to sort the pushing sequence of the related applications according to the descending order of the historical downloaded times. The method of determining the recommendation order of related applications according to the scores and the number of historical downloads may be to calculate the evaluation parameters of related applications according to the respective weights of the scores and the number of historical downloads, and push the related applications according to the order of evaluation parameters from high to low put in order. The calculation formula of the evaluation parameter may be: evaluation parameter=c1*score+c2*number of historical downloads, wherein, c1 is the weight of the score, c2 is the weight of the number of historical downloads, and c1+c2=1. In this embodiment, the setting of the weight of both the score and the historical download times can be set arbitrarily, and there is no limitation here. Exemplarily, assuming that the value of c1 is 0.3, the value of c2 is 0.7, and the score of a related application is 80 points, and the number of downloads is 350 times, then the evaluation parameter of the related application is 0.3*80+0.7 *350=269.
步骤250,根据推荐顺序将相关应用推送给用户。Step 250, push relevant applications to the user according to the recommended sequence.
具体的,在确定了相关应用的推送顺序之后,按照确定的推送顺序将相关应用推送给用户。可选的,根据推送顺序将相关应用推送给用户的方式可以是,将推送顺序靠前的预设数量的相关应用推送给用户。Specifically, after the pushing sequence of the related applications is determined, the related applications are pushed to the user according to the determined pushing sequence. Optionally, the manner of pushing the relevant applications to the user according to the pushing sequence may be to push the preset number of related applications that are higher in the pushing sequence to the user.
本实施例的技术方案,首先根据目标标签确定与目标应用关联的相关应用,然后根据评分和/或历史被下载次数确定相关应用的推送顺序,最后根据推荐顺序将相关应用推送给用户。不仅考虑应用之间的关联性,还考虑应用的历史数据,提高了应用推荐的准确性。In the technical solution of this embodiment, first determine the related applications associated with the target application according to the target label, then determine the push order of the related applications according to the score and/or the number of historical downloads, and finally push the related applications to the user according to the recommended order. Not only the correlation between applications is considered, but also the historical data of applications is considered, which improves the accuracy of application recommendation.
可选的,图3为本申请实施例提供的又一种应用推荐方法的流程图。如图3所示,该方法包括如下步骤。Optionally, FIG. 3 is a flow chart of another application recommendation method provided in the embodiment of the present application. As shown in Figure 3, the method includes the following steps.
步骤310,获取目标应用对应的目标标签。Step 310, acquiring the target tag corresponding to the target application.
步骤320,根据目标标签确定与目标应用关联的相关应用。Step 320, determine related applications associated with the target application according to the target tag.
步骤330,获取用户当前所处的地理位置信息。Step 330, acquiring the current geographic location information of the user.
具体的,获取用户当前所处的地理位置信息的方式可以是,通关终端设备中的全球定位系统(Global Positioning System,GPS)对用户当前所处的位置进行定位,获得用户当前所处的地理位置信息。Specifically, the way to obtain the current geographic location information of the user may be that the Global Positioning System (Global Positioning System, GPS) in the customs clearance terminal device locates the current location of the user to obtain the current geographic location of the user. information.
步骤340,提取具有表征地理位置信息的标签的相关应用,确定为目标相关应用。Step 340, extracting related applications with tags representing geographic location information, and determining them as target related applications.
具体的,获取到用户当前所处的地理位置信息后,遍历相关应用的标签,将地理位置信息与相关应用的标签进行比对,然后将具有表征该地理位置信息的标签的相关应用提取出来,确定为目标相关应用。示例性的,假设用户当前所处的地理位置信息为某某美食广场,那么表征该地理位置信息的标签可以是与美食、电影相关的标签,在相关应用中将具有表征该地理位置信息的标签的应用提取出来,确定为目标相关应用。Specifically, after obtaining the current geographic location information of the user, the tags of related applications are traversed, the geographic location information is compared with the tags of related applications, and then the related applications with tags representing the geographic location information are extracted. identified as target relevant applications. Exemplarily, assuming that the geographic location information of the user is a certain food court, then the tags representing the geographic location information can be tags related to food and movies, and there will be tags representing the geographic location information in related applications The applications are extracted and identified as target-related applications.
步骤350,将目标相关应用确定为高优先级的推送应用,并按照优先级由高到低的顺序将相关应用推送给用户。Step 350, determining the target related application as a high-priority push application, and pushing the related applications to the user in descending order of priority.
具体的,将目标相关应用确定为高优先级的推送应用可以是,将目标相关应用排在其他相关应用之前进行推送。对相关应用按照优先级由高到低的顺序将相关应用推送给用户。可选的,若相关应用的数量大于预设数量,则将推送顺序靠前的预设数量的相关应用推送给用户。Specifically, determining the target-related application as a high-priority push application may be to push the target-related application before other related applications. Related applications are pushed to the user in descending order of priority. Optionally, if the number of related applications is greater than the preset number, then the preset number of related applications in the pushing order will be pushed to the user.
本实施例的技术方案,提取具有表征地理位置信息的标签的相关应用,确定为目标相关应用,将目标相关应用确定为高优先级的推送应用,并按照优先级由高到低的顺序将相关应用推送给用户。将地理位置信息和目标标签共同作为推送应用的条件,可以提高应用推送的准确性。In the technical solution of this embodiment, relevant applications with tags representing geographic location information are extracted, determined as target-related applications, and target-related applications are determined as high-priority push applications, and related The application is pushed to the user. Using geographic location information and target tags together as a condition for pushing applications can improve the accuracy of pushing applications.
图4为本申请实施例提供的又一种应用推荐方法的流程图,作为对上述实施例的进一步解释,该方法包括如下步骤。FIG. 4 is a flow chart of another application recommendation method provided by the embodiment of the present application. As a further explanation of the above embodiment, the method includes the following steps.
步骤410,根据属性特征对满足预设等级的应用添加至少一个标签。Step 410, add at least one label to the application satisfying the preset level according to the attribute feature.
步骤420,获取目标应用对应的目标标签。Step 420, acquiring the target tag corresponding to the target application.
步骤430,将目标标签与其他应用的标签进行比对。Step 430, comparing the target tag with tags of other applications.
步骤440,将包含目标标签中至少一个标签的应用确定为相关应用。Step 440, determining an application including at least one tag in the target tags as a related application.
步骤450,遍历相关应用,并计算每个相关应用与目标应用具有的相同标签个数。Step 450, traversing related applications, and counting the number of identical tags between each related application and the target application.
步骤460,根据相同标签个数确定相关应用的推送顺序。Step 460, determine the push order of related applications according to the number of the same tags.
步骤470,将推送顺序靠前的预设数量的相关应用推送给用户。Step 470 , push a preset number of related applications that are pushed higher in order to the user.
本实施例的技术方案,通过标签建立应用之间的关联,利用应用之间标签的关联性推荐应用,可以提高应用推荐的准确性。In the technical solution of this embodiment, the association between applications is established through tags, and applications are recommended by utilizing the association of tags between applications, which can improve the accuracy of application recommendation.
图5为本申请实施例提供的一种应用推荐装置的结构示意图。如图5所示,该装置包括:目标标签获取模块510,相关应用确定模块520和相关应用推送模块530。FIG. 5 is a schematic structural diagram of an application recommendation device provided in an embodiment of the present application. As shown in FIG. 5 , the device includes: a target tag acquiring module 510 , a related application determining module 520 and a related application pushing module 530 .
目标标签获取模块510,用于获取目标应用对应的目标标签,目标标签用于表征目标应用的属性特征;The target label acquisition module 510 is used to acquire the target label corresponding to the target application, and the target label is used to characterize the attribute characteristics of the target application;
相关应用确定模块520,用于根据目标标签确定与目标应用关联的相关应用;A related application determining module 520, configured to determine related applications associated with the target application according to the target tag;
相关应用推送模块530,用于将相关应用推送给用户。A related application pushing module 530, configured to push related applications to users.
可选的,相关应用确定模块520,还用于:Optionally, the relevant application determining module 520 is also used for:
将目标标签与其他应用的标签进行比对;Compare the target label with the labels of other applications;
将包含目标标签中至少一个标签的应用确定为相关应用。An application containing at least one of the target tags is determined as a relevant application.
可选的,相关应用推送模块530,还用于:Optionally, the relevant application push module 530 is also used for:
遍历相关应用,并计算每个相关应用与目标应用具有的相同标签个数;Traversing related applications, and calculating the number of tags that each related application has the same as the target application;
根据相同标签个数确定相关应用的推送顺序;Determine the pushing order of related applications according to the number of the same tags;
根据推送顺序将相关应用推送给用户。Push relevant applications to the user according to the pushing sequence.
可选的,相关应用推送模块530,还用于:Optionally, the relevant application push module 530 is also used for:
获取相关应用的评分和/或历史被下载次数;Get ratings and/or historical download times of related apps;
根据评分和/或历史被下载次数确定相关应用的推送顺序;Determine the pushing order of relevant applications based on ratings and/or historical download times;
根据推荐顺序将相关应用推送给用户。Push relevant applications to users according to the recommended order.
可选的,相关应用推送模块530,还用于:Optionally, the relevant application push module 530 is also used for:
将推送顺序靠前的预设数量的相关应用推送给用户。Pushing a preset number of related applications with a higher pushing order to the user.
可选的,还包括:Optionally, also include:
地理位置信息获取模块,用于获取用户当前所处的地理位置信息;The geographic location information acquisition module is used to obtain the current geographic location information of the user;
目标相关应用确实模块,用于提取具有表征地理位置信息的标签的相关应用,确定为目标相关应用;A target-related application confirmation module, configured to extract related applications with tags representing geographic location information, and determine them as target-related applications;
相应的,相关应用推送模块530,还用于:Correspondingly, the relevant application pushing module 530 is also used for:
将目标相关应用确定为高优先级的推送应用,并按照优先级由高到低的顺序将相关应用推送给用户。The target relevant application is determined as a high-priority push application, and the relevant application is pushed to the user in descending order of priority.
可选的,还包括:Optionally, also include:
标签添加模块,用于根据属性特征对满足预设等级的应用添加至少一个标签。A tag adding module, configured to add at least one tag to an application satisfying a preset level according to attribute characteristics.
上述装置可执行本申请前述所有实施例所提供的方法,具备执行上述方法相应的功能模块和有益效果。未在本实施例中详尽描述的技术细节,可参见本申请前述所有实施例所提供的方法。The above-mentioned device can execute the methods provided by all the foregoing embodiments of the present application, and has corresponding functional modules and beneficial effects for executing the above-mentioned methods. For technical details not exhaustively described in this embodiment, reference may be made to the methods provided in all the foregoing embodiments of the present application.
图6为本申请实施例提供的一种终端设备的结构示意图。如图6所示,终端设备600包括存储器601和处理器602,其中处理器602用于执行如下步骤:FIG. 6 is a schematic structural diagram of a terminal device provided in an embodiment of the present application. As shown in FIG. 6, a terminal device 600 includes a memory 601 and a processor 602, wherein the processor 602 is configured to perform the following steps:
获取目标应用对应的目标标签,目标标签用于表征目标应用的属性特征;Obtain the target label corresponding to the target application, and the target label is used to represent the attribute characteristics of the target application;
根据目标标签确定与目标应用关联的相关应用;Determine related applications associated with the target application according to the target tag;
将相关应用推送给用户。Push relevant applications to users.
图7是本申请实施例提供的另一种终端设备的结构示意图。如图7所示,该终端可以包括:壳体(图中未示出)、存储器601、中央处理器(Central Processing Unit,CPU)602(又称处理器,以下简称CPU)、存储在存储器601上并可在处理器602上运行的计算机程序、电路板(图中未示出)和电源电路(图中未示出)。所述电路板安置在所述壳体围成的空间内部;所述CPU602和所述存储器601设置在所述电路板上;所述电源电路,用于为所述终端的各个电路或器件供电;所述存储器601,用于存储可执行程序代码;所述CPU602通过读取所述存储器601中存储的可执行程序代码来运行与所述可执行程序代码对应的程序。FIG. 7 is a schematic structural diagram of another terminal device provided by an embodiment of the present application. As shown in FIG. 7 , the terminal may include: a housing (not shown in the figure), a memory 601, a central processing unit (Central Processing Unit, CPU) 602 (also known as a processor, hereinafter referred to as CPU), a memory stored in the memory 601 A computer program running on the processor 602, a circuit board (not shown in the figure) and a power supply circuit (not shown in the figure). The circuit board is placed inside the space surrounded by the housing; the CPU 602 and the memory 601 are arranged on the circuit board; the power supply circuit is used to supply power to each circuit or device of the terminal; The memory 601 is used to store executable program codes; the CPU 602 runs programs corresponding to the executable program codes by reading the executable program codes stored in the memory 601 .
所述终端还包括:外设接口603、RF(Radio Frequency,射频)电路605、音频电路606、扬声器611、电源管理芯片608、输入/输出(I/O)子系统609、触摸屏612、其他输入/控制设备610以及外部端口604,这些部件通过一个或多个通信总线或信号线607来通信。The terminal also includes: peripheral interface 603, RF (Radio Frequency, radio frequency) circuit 605, audio circuit 606, speaker 611, power management chip 608, input/output (I/O) subsystem 609, touch screen 612, other input /control device 610 and external port 604 , these components communicate via one or more communication buses or signal lines 607 .
应该理解的是,图示终端设备600仅仅是终端的一个范例,并且终端设备600可以具有比图中所示出的更多的或者更少的部件,可以组合两个或更多的部件,或者可以具有不同的部件配置。图中所示出的各种部件可以在包括一个或多个信号处理和/或专用集成电路在内的硬件、软件、或硬件和软件的组合中实现。It should be understood that the illustrated terminal device 600 is only an example of a terminal, and that the terminal device 600 may have more or fewer components than shown in the figure, two or more components may be combined, or Different component configurations are possible. The various components shown in the figures may be implemented in hardware, software, or a combination of hardware and software including one or more signal processing and/or application specific integrated circuits.
下面就本实施例提供的用于应用推荐的终端设备进行详细的描述,该终端设备以智能手机为例。The terminal device used for application recommendation provided in this embodiment will be described in detail below, and the terminal device is a smart phone as an example.
存储器601,所述存储器601可以被CPU602、外设接口603等访问,所述存储器601可以包括高速随机存取存储器,还可以包括非易失性存储器,例如一个或多个磁盘存储器件、闪存器件、或其他易失性固态存储器件。Memory 601, the memory 601 can be accessed by the CPU 602, the peripheral interface 603, etc., the memory 601 can include a high-speed random access memory, and can also include a non-volatile memory, such as one or more disk storage devices, flash memory devices , or other volatile solid-state storage devices.
外设接口603,所述外设接口603可以将设备的输入和输出外设连接到CPU602和存储器601。Peripheral interface 603 , which can connect the input and output peripherals of the device to CPU 602 and memory 601 .
I/O子系统609,所述I/O子系统609可以将设备上的输入输出外设,例如触摸屏612和其他输入/控制设备610,连接到外设接口603。I/O子系统609可以包括显示控制器6091和用于控制其他输入/控制设备610的一个或多个输入控制器6092。其中,一个或多个输入控制器6092从其他输入/控制设备610接收电信号或者向其他输入/控制设备610发送电信号,其他输入/控制设备610可以包括物理按钮(按压按钮、摇臂按钮等)、拨号盘、滑动开关、操纵杆、点击滚轮。值得说明的是,输入控制器6092可以与以下任一个连接:键盘、红外端口、USB接口以及诸如鼠标的指示设备。The I/O subsystem 609 , the I/O subsystem 609 can connect input and output peripherals on the device, such as a touch screen 612 and other input/control devices 610 , to the peripheral interface 603 . I/O subsystem 609 may include a display controller 6091 and one or more input controllers 6092 for controlling other input/control devices 610 . Among them, one or more input controllers 6092 receive electrical signals from or send electrical signals to other input/control devices 610, which may include physical buttons (push buttons, rocker buttons, etc.) ), dials, slide switches, joysticks, click wheels. It is worth noting that the input controller 6092 can be connected to any of the following: a keyboard, an infrared port, a USB interface, and a pointing device such as a mouse.
其中,按照触摸屏的工作原理和传输信息的介质分类,触摸屏612可以为电阻式、电容感应式、红外线式或表面声波式。按照安装方式分类,触摸屏612可以为:外挂式、内置式或整体式。按照技术原理分类,触摸屏612可以为:矢量压力传感技术触摸屏、电阻技术触摸屏、电容技术触摸屏、红外线技术触摸屏或表面声波技术触摸屏。Wherein, according to the working principle of the touch screen and the classification of the medium for transmitting information, the touch screen 612 can be a resistive type, a capacitive sensing type, an infrared type or a surface acoustic wave type. Classified according to the installation method, the touch screen 612 can be: plug-in type, built-in type or integral type. Classified according to technical principles, the touch screen 612 may be: a touch screen with vector pressure sensing technology, a touch screen with resistive technology, a touch screen with capacitive technology, a touch screen with infrared technology or a touch screen with surface acoustic wave technology.
触摸屏612,所述触摸屏612是用户终端与用户之间的输入接口和输出接口,将可视输出显示给用户,可视输出可以包括图形、文本、图标、视频等。可选的,触摸屏612将用户在触屏幕上触发的电信号(如接触面的电信号),发送给处理器602。A touch screen 612, the touch screen 612 is an input interface and an output interface between the user terminal and the user, and displays visual output to the user. The visual output may include graphics, text, icons, videos, and the like. Optionally, the touch screen 612 sends an electrical signal triggered by the user on the touch screen (such as an electrical signal on the contact surface) to the processor 602 .
I/O子系统609中的显示控制器6091从触摸屏612接收电信号或者向触摸屏612发送电信号。触摸屏612检测触摸屏上的接触,显示控制器6091将检测到的接触转换为与显示在触摸屏612上的用户界面对象的交互,即实现人机交互,显示在触摸屏612上的用户界面对象可以是运行游戏的图标、联网到相应网络的图标等。值得说明的是,设备还可以包括光鼠,光鼠是不显示可视输出的触摸敏感表面,或者是由触摸屏形成的触摸敏感表面的延伸。The display controller 6091 in the I/O subsystem 609 receives electrical signals from the touch screen 612 or sends electrical signals to the touch screen 612 . The touch screen 612 detects the contact on the touch screen, and the display controller 6091 converts the detected contact into an interaction with the user interface object displayed on the touch screen 612, that is, realizes human-computer interaction, and the user interface object displayed on the touch screen 612 can be a running Icons for games, icons for networking to appropriate networks, etc. It is worth noting that the device may also include an optical mouse, which is a touch-sensitive surface that does not display visual output, or that is an extension of a touch-sensitive surface formed by a touch screen.
RF电路605,主要用于建立智能音箱与无线网络(即网络侧)的通信,实现智能音箱与无线网络的数据接收和发送。例如收发短信息、电子邮件等。The RF circuit 605 is mainly used to establish communication between the smart speaker and the wireless network (that is, the network side), and realize data reception and transmission between the smart speaker and the wireless network. Such as sending and receiving short messages, e-mails, etc.
音频电路606,主要用于从外设接口603接收音频数据,将该音频数据转换为电信号,并且将该电信号发送给扬声器611。The audio circuit 606 is mainly used to receive audio data from the peripheral interface 603 , convert the audio data into electrical signals, and send the electrical signals to the speaker 611 .
扬声器611,用于将智能音箱通过RF电路605从无线网络接收的语音信号,还原为声音并向用户播放该声音。The speaker 611 is used to restore the voice signal received by the smart speaker from the wireless network through the RF circuit 605 into sound and play the sound to the user.
电源管理芯片608,用于为CPU602、I/O子系统及外设接口所连接的硬件进行供电及电源管理。The power management chip 608 is used for power supply and power management for the hardware connected to the CPU 602 , the I/O subsystem and the peripheral interface.
在本实施例中,中央处理器602用于:In this embodiment, the central processing unit 602 is used for:
获取目标应用对应的目标标签,所述目标标签用于表征所述目标应用的属性特征;Obtaining a target tag corresponding to the target application, where the target tag is used to characterize the attribute characteristics of the target application;
根据所述目标标签确定与所述目标应用关联的相关应用;determining a related application associated with the target application according to the target tag;
将所述相关应用推送给用户。Push the relevant application to the user.
进一步地,所述根据所述目标标签确定与所述目标应用关联的相关应用,包括:Further, the determining the related application associated with the target application according to the target tag includes:
将所述目标标签与其他应用的标签进行比对;comparing the target tag with tags of other applications;
将包含所述目标标签中至少一个标签的应用确定为相关应用。An application including at least one of the target tags is determined as a relevant application.
进一步地,所述将所述相关应用推送给用户,包括:Further, the pushing the related application to the user includes:
遍历所述相关应用,并计算每个所述相关应用与所述目标应用具有的相同标签个数;traversing the related applications, and calculating the number of tags that each related application has the same as the target application;
根据所述相同标签个数确定所述相关应用的推送顺序;determining the pushing order of the relevant applications according to the number of the same tags;
根据所述推送顺序将所述相关应用推送给用户。Pushing the relevant applications to the user according to the pushing order.
进一步地,所述将所述相关应用推送给用户,包括:Further, the pushing the related application to the user includes:
获取所述相关应用的评分和/或历史被下载次数;Obtain the rating and/or historical download times of the relevant application;
根据所述评分和/或所述历史被下载次数确定所述相关应用的推送顺序;determining the pushing order of the relevant applications according to the score and/or the number of downloads in history;
根据所述推荐顺序将所述相关应用推送给用户。Pushing the relevant applications to the user according to the recommendation order.
进一步地,所述根据所述推荐顺序对所述相关应用进行推送,包括:Further, the pushing the related applications according to the recommended order includes:
将推送顺序靠前的预设数量的相关应用推送给用户。Pushing a preset number of related applications with a higher pushing order to the user.
进一步地,在根据所述目标标签确定与所述目标应用关联的相关应用之后,还包括:Further, after determining the relevant application associated with the target application according to the target tag, the method further includes:
获取用户当前所处的地理位置信息;Obtain the geographic location information of the user's current location;
提取具有表征所述地理位置信息的标签的相关应用,确定为目标相关应用;Extracting related applications with tags representing the geographic location information, and determining them as target related applications;
相应的,将所述相关应用推送给用户,包括:Correspondingly, push the relevant application to the user, including:
将所述目标相关应用确定为高优先级的推送应用,并按照优先级由高到低的顺序将所述相关应用推送给用户。Determining the target related application as a high-priority push application, and pushing the related applications to the user in descending order of priority.
进一步地,在获取目标应用对应的目标标签之前,还包括:Further, before obtaining the target label corresponding to the target application, it also includes:
根据属性特征对满足预设等级的应用添加至少一个标签。Add at least one label to the application satisfying the preset level according to the attribute feature.
本申请实施例还提供一种包含终端设备可执行指令的存储介质,所述终端设备可执行指令在由终端设备处理器执行时用于执行一种应用推荐方法。The embodiment of the present application also provides a storage medium containing executable instructions of a terminal device, and the executable instructions of the terminal device are used to execute an application recommendation method when executed by a processor of the terminal device.
本申请实施例的计算机存储介质,可以采用一个或多个计算机可读的介质的任意组合。计算机可读介质可以是计算机可读信号介质或者计算机可读存储介质。计算机可读存储介质例如可以是——但不限于——电、磁、光、电磁、红外线、或半导体的系统、装置或器件,或者任意以上的组合。计算机可读存储介质的更具体的例子(非穷举的列表)包括:具有一个或多个导线的电连接、便携式计算机磁盘、硬盘、随机存取存储器(RAM)、只读存储器(ROM)、可擦式可编程只读存储器(EPROM或闪存)、光纤、便携式紧凑磁盘只读存储器(CD-ROM)、光存储器件、磁存储器件、或者上述的任意合适的组合。在本文件中,计算机可读存储介质可以是任何包含或存储程序的有形介质,该程序可以被指令执行系统、装置或者器件使用或者与其结合使用。The computer storage medium in the embodiments of the present application may use any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples (non-exhaustive list) of computer readable storage media include: electrical connections with one or more leads, portable computer disks, hard disks, random access memory (RAM), read only memory (ROM), Erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the above. In this document, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, apparatus, or device.
计算机可读的信号介质可以包括在基带中或者作为载波一部分传播的数据信号,其中承载了计算机可读的程序代码。这种传播的数据信号可以采用多种形式,包括但不限于电磁信号、光信号或上述的任意合适的组合。计算机可读的信号介质还可以是计算机可读存储介质以外的任何计算机可读介质,该计算机可读介质可以发送、传播或者传输用于由指令执行系统、装置或者器件使用或者与其结合使用的程序。A computer readable signal medium may include a data signal carrying computer readable program code in baseband or as part of a carrier wave. Such propagated data signals may take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium, which can send, propagate, or transmit a program for use by or in conjunction with an instruction execution system, apparatus, or device. .
计算机可读介质上包含的程序代码可以用任何适当的介质传输,包括——但不限于无线、电线、光缆、RF等等,或者上述的任意合适的组合。Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including - but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
可以以一种或多种程序设计语言或其组合来编写用于执行本申请操作的计算机程序代码,程序设计语言包括面向对象的程序设计语言—诸如Java、Smalltalk、C++,还包括常规的过程式程序设计语言—诸如”C”语言或类似的程序设计语言。程序代码可以完全地在用户计算机上执行、部分地在用户计算机上执行、作为一个独立的软件包执行、部分在用户计算机上部分在远程计算机上执行、或者完全在远程计算机或服务器上执行。在涉及远程计算机的情形中,远程计算机可以通过任意种类的网络——包括局域网(LAN)或广域网(WAN)—连接到用户计算机,或者,可以连接到外部计算机(例如利用因特网服务提供商来通过因特网连接)。Computer program code for performing the operations of the present application may be written in one or more programming languages or combinations thereof, including object-oriented programming languages—such as Java, Smalltalk, C++, and conventional procedural Programming language - such as "C" or a similar programming language. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In cases involving a remote computer, the remote computer can be connected to the user computer through any kind of network, including a local area network (LAN) or a wide area network (WAN), or it can be connected to an external computer (such as through an Internet service provider). Internet connection).
当然,本申请实施例所提供的一种包含计算机可执行指令的存储介质,其计算机可执行指令不限于如上所述的应用推荐操作,还可以执行本申请任意实施例所提供的应用推荐方法中的相关操作。Of course, in the storage medium containing computer-executable instructions provided in the embodiments of the present application, the computer-executable instructions are not limited to the above-mentioned application recommendation operations, and can also execute the application recommendation method provided in any embodiment of the application. related operations.
注意,上述仅为本申请的较佳实施例及所运用技术原理。本领域技术人员会理解,本申请不限于这里所述的特定实施例,对本领域技术人员来说能够进行各种明显的变化、重新调整和替代而不会脱离本申请的保护范围。因此,虽然通过以上实施例对本申请进行了较为详细的说明,但是本申请不仅仅限于以上实施例,在不脱离本申请构思的情况下,还可以包括更多其他等效实施例,而本申请的范围由所附的权利要求范围决定。Note that the above are only preferred embodiments and technical principles used in this application. Those skilled in the art will understand that the present application is not limited to the specific embodiments described herein, and various obvious changes, readjustments and substitutions can be made by those skilled in the art without departing from the protection scope of the present application. Therefore, although the present application has been described in detail through the above embodiments, the present application is not limited to the above embodiments, and can also include more other equivalent embodiments without departing from the concept of the present application, and the present application The scope is determined by the scope of the appended claims.
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