CN107657468A - Material evaluating method and device - Google Patents

Abstract

The embodiment of the invention discloses a material evaluation method and device. Wherein, the method applied to the server includes: obtaining the target information of the target client; performing data analysis on the target information when the preset data analysis conditions are satisfied; The evaluation results of the material. Applying the solution provided by the embodiment of the present invention, the material of the application program can be evaluated. Since the information obtained above is collected from each client, the final evaluation result reflects the user's liking for the material and the importance of each material to the general public. Moreover, the information required for the evaluation of each material is collected in the same time period, and the obtained information corresponds to the same user group, which ensures the accuracy of the evaluation results.

Description

Material evaluation method and device

technical field

The invention relates to the field of computer technology, in particular to a material evaluation method and device.

Background technique

The application store is a client used in terminal devices such as mobile phones and computers. In the application store, various application materials are displayed and application download services are provided. Users can download applications that match the terminal equipment through the application store. Programs, for example, provide downloading of WPS office software, Cheetah browser software, and Jianxiaqingyuan game client in the Apple APP store. In the user interface of the application store, for each application, there is usually an install or download button, and display elements corresponding to the application, such as icons, names, introductions, posters and short videos, etc. The program makes an overview and recommended elements, and all display elements constitute a set of materials for the application.

In the prior art, the merchant of the application program usually only provides a set of material for the application store to display the material, so as to attract the user's attention to the application program and finally make the user download and install the application program. However, for the same application, different materials have different appeals to users, and materials with good display effects are more popular with users. Correspondingly, users choose to download and install the application after browsing the materials that are more popular with users. more likely.

It can be seen that for an application, it is very important to choose a set of materials that are popular with users. However, in the prior art, application merchants can only select a set of materials based on their own subjective judgment and provide them to the application store, so that the application store can display the materials selected by the merchant, and the choice of application program merchants can only reflect a small number of people. Therefore, it is difficult to ensure that the materials determined in the above manner are attractive to most users, and then when the materials selected in the above manner are used to display the application, the attention of the application to the users may be reduced.

Contents of the invention

The embodiment of the present invention discloses a material evaluation method and device, so as to evaluate the materials provided by the merchants of the application program to the application store. The technical scheme is as follows:

In order to achieve the above purpose, in the first aspect, the embodiment of the present invention provides a material evaluation method, which is applied to a server, and the method includes:

Obtain target information of the target client, wherein the target information includes: operation information performed by the target client on the target material, and the target material is: pushed by the server based on a material push request of the target client, At least two sets of assets for the target application;

Perform data analysis on the target information when the preset data analysis conditions are met;

Based on the data analysis result, an evaluation result for the material of the target application program is generated.

In the second aspect, the embodiment of the present invention provides another material evaluation method, which is applied to the target client, and the method includes:

Send a material push request for the target application to the server;

receiving the target material pushed by the server, the target material includes at least two sets of materials;

displaying the target material; so that the server obtains the target information of the target client, and performs data analysis on the target information if the preset data analysis conditions are satisfied, and generates a target The evaluation result of the material of the target application program, wherein the target information includes: operation information performed by the target client on the target material.

In a third aspect, an embodiment of the present invention provides a material evaluation device, which is applied to a server, and the device includes:

An information obtaining module, configured to obtain target information of the target client, wherein the target information includes: information on the operation performed by the target client on the target material, and the target material is: the server based on the target client once At least two sets of materials of the target application pushed by the material push request;

A data analysis module, configured to perform data analysis on the target information when preset data analysis conditions are met;

The generating module is configured to generate an evaluation result for the material of the target application based on the data analysis result.

In the fourth aspect, the embodiment of the present invention provides another material evaluation device, which is applied to a target client, and the device includes:

The first sending module is configured to send a material push request aimed at the target application to the server;

The third receiving module is configured to receive the target material pushed by the server, and the target material includes at least two sets of materials;

A display module, configured to display the target material; so that the server obtains the target information of the target client, and performs data analysis on the target information if the preset data analysis conditions are met, and based on the data analysis As a result, an evaluation result for the material of the target application is generated, wherein the target information includes: operation information performed by the target client on the target material.

As can be seen from the above, in the solution provided by the embodiment of the present invention, the target information of the target client is first obtained; in the case of meeting the preset data analysis conditions, data analysis is performed on the obtained target information; finally, based on the data analysis results, a generated The results of the evaluation of the material for the target application. Compared with the prior art, in the solution provided by the embodiment of the present invention, the server will push at least two sets of materials for the target application program, and then the server will obtain the operation information performed by each target client on the above-mentioned sets of materials and perform the operation on the information. Data analysis, and then obtain the evaluation results of each set of materials. Since the information is collected from each target client, the final evaluation results reflect the user’s love for the materials and the attractiveness of each material to the majority of users. Moreover, The information required for the evaluation of each material is collected in the same time period, and the obtained information corresponds to the same user population, which ensures the accuracy of the evaluation results; furthermore, the merchant of the target application can determine based on the evaluation results Produce a set of materials that are most popular with users.

Description of drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention or the prior art, the following will briefly introduce the drawings that need to be used in the description of the embodiments or the prior art. Obviously, the accompanying drawings in the following description are only These are some embodiments of the present invention. Those skilled in the art can also obtain other drawings based on these drawings without creative work.

Fig. 1 is a first schematic flow chart of a material evaluation method provided by an embodiment of the present invention;

Fig. 2 is a second schematic flow chart of a material evaluation method provided by an embodiment of the present invention;

Fig. 3 is a third schematic flow chart of a material evaluation method provided by an embodiment of the present invention;

FIG. 4 is a schematic diagram of a fourth flow chart of a material evaluation method provided by an embodiment of the present invention;

FIG. 5 is a schematic diagram of a fifth flow chart of a material evaluation method provided by an embodiment of the present invention;

FIG. 6 is a schematic flowchart of a sixth method of material evaluation provided by an embodiment of the present invention;

FIG. 7 is a schematic flowchart of a method for obtaining user attribute information provided by an embodiment of the present invention;

Fig. 8 is a first schematic flow chart of another material evaluation method provided by an embodiment of the present invention;

FIG. 9 is a second schematic flowchart of another material evaluation method provided by an embodiment of the present invention;

FIG. 10 is a third schematic flowchart of another material evaluation method provided by an embodiment of the present invention;

FIG. 11 is a schematic diagram of a fourth flow chart of another material evaluation method provided by an embodiment of the present invention;

Fig. 12 is a first structural schematic diagram of a material evaluation device provided by an embodiment of the present invention;

Fig. 13 is a second structural schematic diagram of a material evaluation device provided by an embodiment of the present invention;

Fig. 14 is a schematic diagram of a third structure of a material evaluation device provided by an embodiment of the present invention;

Fig. 15 is a schematic diagram of a fourth structure of a material evaluation device provided by an embodiment of the present invention;

Fig. 16 is a schematic diagram of a fifth structure of a material evaluation device provided by an embodiment of the present invention;

Fig. 17 is a schematic diagram of a sixth structure of a material evaluation device provided by an embodiment of the present invention;

Fig. 18 is a schematic diagram of the seventh structure of a material evaluation device provided by an embodiment of the present invention;

Fig. 19 is a first structural schematic diagram of another material evaluation device provided by an embodiment of the present invention;

Fig. 20 is a second structural schematic diagram of another material evaluation device provided by an embodiment of the present invention;

Fig. 21 is a third structural schematic diagram of another material evaluation device provided by an embodiment of the present invention;

Fig. 22 is a schematic diagram of a fourth structure of another material evaluation device provided by an embodiment of the present invention.

Detailed ways

The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

Below, first briefly introduce the technical terms involved in this application document.

Material refers to all text, pictures and video content about the application displayed to the user, such as icons, names, brief introductions, posters (promotional images) and short videos, etc.

Taking the application store as an example, it is known to those skilled in the art that the main interface of the application store generally displays materials of multiple different application programs, and the display elements displayed on the main interface of the application store include: icons and names; in addition, The application details interface of the application store can only display the display elements of the same application. The display elements of the application details interface include: icon, name, introduction, poster and short video, etc.

It can be understood that corresponding to a certain application program, the display elements displayed on the main interface of the application store and the display elements displayed on the application details interface constitute a complete set of materials.

In the following, the present invention will be described in detail from the perspective of comparison with the prior art.

In the prior art, if each set of material needs to be evaluated, firstly, the merchant of the application program can only provide a set of material for the server to push to the target client, and then collect the target client’s performance on this set of material within a period of time. Operation information; after collecting the operation information of each set of material, the merchant of the application can provide another set of material for the server to push to the target client, so as to collect the operation information performed by the target client on the other set of material, Until the operation information corresponding to all the materials is collected; finally, each set of materials is evaluated based on all the collected operation information.

It can be seen from the above description that in the prior art, when evaluating multiple sets of materials, the evaluation of each set of materials must be carried out one by one, and the data corresponding to another material can only be collected after the data collection corresponding to a certain material is completed. . However, in a material evaluation method provided by an embodiment of the present invention, the server will push multiple sets of materials to the target client, so that each set of materials can be displayed to the user within the same time period.

If the data information of each set of materials is collected one by one, the user groups targeted for evaluation of each set of materials may be different. Even for the same user group, there will be differences in the degree of preference for the same material in different time periods. Therefore, the final evaluation results may not be accurate enough.

In addition, it is understandable that when evaluating materials one by one, it is necessary to replace the materials contained in the information pushed by the server one by one. It is also necessary to re-push the version of the application.

In addition, in the actual application process, since only one set of materials is displayed for a certain application in the official application store for all users, if the display effect of the materials displayed in the application store is poor, it cannot be used for users. If it is attractive enough, users are less likely to download the application after seeing the material displayed on the client, which will also affect the download volume of the application, and then affect the revenue of the application merchant.

In the embodiment of the present invention, based on a request from the target client, the server will push at least two sets of materials provided by the merchant of the application program to the target client, so that the target client can display the above-mentioned at least two sets of materials to the user within the same time period. materials, and collect the target information of the target client within the same time period, which means that the evaluation of each set of materials is aimed at the same user group within the same time period, that is, for each set of materials, when evaluating, The target user groups are the same, so the final evaluation results are more accurate.

The present invention is described in detail below through specific embodiments.

A material evaluation method provided by an embodiment of the present invention is applied to a server, as shown in Figure 1, the first schematic flow chart, the method includes:

S101: Obtain the target information of the target client; wherein, the target information includes: the operation information performed by the target client on the target material, and the target material is: at least the target application pushed by the server based on a material push request of the target client Two sets of materials.

It can be understood that the target client referred to here corresponds to the above-mentioned server, and generally there are multiple target clients, and the number is tens of thousands, or even more. In the embodiment of the present invention, the server refers to a device that can provide application download services and push materials to target clients, and may refer to a server corresponding to an application store, and the server provides users with application downloads through target clients service; correspondingly, the above target client can be understood as an application store installed on the terminal device and dedicated to evaluating materials.

It should be noted that, in the actual use process, the target client provided by the business that provides the material evaluation service may be an app store client dedicated to the material evaluation service, and the application merchant can , after determining the material that is most popular with users, the determined material is put into the actual application store, such as the Apple application store and the Android market.

In order to obtain the above operation information performed by the target client, first, the merchant of the target application needs to provide at least two sets of materials to the server, and then, based on each set of materials provided, the server pushes the push information containing each set of materials to the target client .

It can be understood that the content displayed on the display interface of the target client may depend on the message pushed by the server. Display in a carousel manner, or allow users to switch to view each set of materials, or other display methods. In the embodiment of the present invention, there is no limitation on the specific display methods of each set of materials in the target client.

It can be understood that the above-mentioned set of materials may include at least one display element, such as at least one of icons, names, introductions, posters and short videos, and in the actual application process, in order to obtain more accurate information, to Subsequent material evaluation, the operation information performed by the target client may include: the operation information of the display elements included in each set of material for the target application.

It should be noted that, for icons and names, the server can collect: on the homepage of the target client, the user clicks on the icon and name corresponding to which set of materials to enter the application details page, as well as information on the number of impressions of each icon and name. Enter the application details page by clicking the icon and name corresponding to which set of materials, indicating that the corresponding icon and name are more attractive to users; Wait for the operation to expand and browse the introduction of all content, and can also record the operations performed by the user. The longer the introduction is displayed, the more attractive the introduction is to the user; for posters, the server can collect information about the display time of the poster and whether For information that is enlarged and displayed, the longer the poster is displayed, and the poster is clicked and enlarged by the user, it means that the introduction is attractive to the user; It indicates that the short video is more attractive to users.

In addition, the server can also obtain information: when the user downloads or installs the application program, the display elements displayed by the target client; it can be understood that the display elements displayed at this moment are more attractive to the user. For example, when the user clicks the download button on the interface of the target client, a certain poster is displayed on the page, and it can be understood that the poster is more attractive to the user. Of course, after the user downloads the target application program, it indicates to a certain extent that the display elements browsed by the user before downloading the target application program are attractive to the user.

It should be emphasized that the above-mentioned introduction to the operation information of the display elements is only an example, and those skilled in the art can set the information to be collected according to specific situations, which is not limited in this embodiment of the present invention.

In the embodiment of the present invention, for the first implementation of obtaining the operation information, the fourth schematic flow chart of a material evaluation method as shown in Figure 4, the material evaluation method in the embodiment of the present invention also includes:

S104: Receive an operation request for the target material sent by the target client;

S105: Record the operation request, and respond to the operation request;

At this point, the above-mentioned acquisition of the target information of the target client (S101) may include:

S1011: According to the record information of the operation request, obtain the target information of the target client.

For example, when a user clicks the icon or name of a set of materials on the homepage of the target client, the client will send an operation request to the server to display the application details page. At this time, the server needs to record the clicked icon and name corresponding to the operation request. and the material corresponding to the icon and name, and respond to the operation request. For another example, when the user clicks to expand the full text introduction and the user clicks to play a short video, the target client needs to send corresponding operation requests. Finally, the server can obtain the target information of the target client based on the record information of the operation request.

In the embodiment of the present invention, for the second implementation of obtaining the operation information, a fifth schematic flow chart of a material evaluation method as shown in FIG. 5, the above-mentioned obtaining of the target information of the target client (S101) includes:

S1012: Receive operation information on the target material sent by the target client;

S1013: Obtain target information of the target client according to the operation information.

It can be understood that some operation information cannot be directly recorded by the server, such as installation information, focus change information, and focus dwell time information. For the displayed information, the duration of the focus stay may refer to the duration of the mouse hovering over a certain display element.

It should be emphasized that the client can also record the operation information that the server can record, such as download information, click to display information on the application details page, and so on.

To sum up, the specific method for obtaining the operation information performed by the target client may be that the server obtains the operation information performed by the target client by itself, or the target client may record the operation information performed by the target client, and use The information is sent to the server in a manner. In the embodiment of the present invention, the manner in which the server acquires the operation information performed by the target client is not limited.

In the embodiment of the present invention, the operation information performed by the target client may include at least one of download information or installation information, and at least one of material display time information, display state information, and click state information.

It can be understood that the above download information and installation information may respectively refer to whether the user downloads the target application program and whether the user installs the target application program after the target client terminal displays any set of materials of the target application program.

The display time information of a material can be understood as the user’s browsing time for a set of materials. The longer the user browses, the more attractive the material is to a certain extent. When the target application program is used, the material displayed in the target client can be understood that the material at this moment is more attractive to the user; the click status information of the material can be understood as whether the material is clicked for detailed browsing, for example, the user clicks on the Clicking on the homepage of the target client leads to the application details page, indicating that the material is attractive to users.

S102: Perform data analysis on the target information when the preset data analysis condition is satisfied.

Specifically, the preset data analysis condition may mean that the server continuously collects the operation information performed by the above-mentioned target clients for a preset duration. For example, if the preset duration is set to one month, the preset data The analysis conditions indicate that, for this operation information, the server has continuously collected the operation information performed by all target clients that have sent material push requests in one month.

Alternatively, the preset data analysis condition may also refer to the fact that the amount of data corresponding to the operation information performed by the multiple target clients collected by the server has reached a preset number, for example, the preset number is set to 10,000 , the preset data analysis condition indicates that the server has collected 10,000 pieces of operational information.

In the embodiment of the present invention, the preset data analysis conditions are not limited to the above two, and may also be other preset conditions, which are not limited in the present invention.

It should be noted that after collecting the target information of all target clients, it can be analyzed and processed to obtain some summary data that can intuitively reflect the attractiveness of the material to the user and the display effect of the material, such as the conversion rate. In the embodiment of the present invention, the conversion The rate can be understood: for each set of material, the ratio of the number of times the target application is downloaded or installed after the material is displayed to the total number of times the material is displayed.

Of course, the summary data is not limited to the above conversion rate, and may also be other summary data, which is not limited in this embodiment of the present invention.

S103: Based on the data analysis result, generate an evaluation result for the material of the target application program.

It can be understood that, in the actual application process, specific evaluation results can be set according to needs, and this embodiment of the present invention does not limit it here. Find out the most favorite materials of users or evaluate the most favorite materials of users with different user attributes.

As can be seen from the above, in the solution provided by the embodiment of the present invention, the target information of the target client is firstly obtained; in the case of meeting the preset data analysis conditions, data analysis is performed on the obtained target information; based on the data analysis results, a target client is generated Evaluation results of the material for the target application. Compared with the prior art, in the solution provided by the embodiment of the present invention, the server will push at least two sets of materials for the target application, and then the server will obtain the operation information performed by each client on the above-mentioned sets of materials and perform data processing on the information. analysis, and then obtain the evaluation results of each set of materials. Since the information is collected from each target client, the final evaluation results reflect the user’s love for the materials and the attractiveness of each material to the majority of users. Moreover, for The information required for the evaluation of each material is collected in the same time period, and the obtained information corresponds to the same user group, which ensures the accuracy of the evaluation results; further, the merchant of the target application can determine the evaluation result based on the evaluation results. A set of most user-favorite materials.

With respect to Fig. 1, Fig. 2 is a schematic flow chart of the second material evaluation method provided by the embodiment of the present invention. In the first implementation mode of the embodiment of the present invention, based on the above data analysis results, the target The evaluation result (S103) of the material of the application program may include:

S1031: Based on the data analysis result, determine the user's preference for the display elements contained in each set of materials of the target application program.

As mentioned above, after the data analysis, some summary data that can intuitively reflect the attractiveness of the material to users and the display effect of the material can be obtained. Similarly, some summary data that can intuitively reflect the attraction of each display element to users and the display effect of the material can also be obtained .

For example, the conversion rate corresponding to each display element can be determined separately. It can be understood that for icons and names, the conversion rate can refer to: the ratio of the total number of times users enter the application details page by clicking the icon and name to the total number of impressions; Similarly, for the three types of display elements such as introduction, poster and short video, the conversion rate can refer to: the total number of times the display element was displayed on the target client when the target client first started to download the application, compared with the total number of times the display element was displayed The ratio of the total number of times. Obviously, a higher conversion rate corresponding to a display element indicates that the display element is more popular with users.

It should be noted that other existing technologies can be used to determine the user's preference for the display elements contained in each set of materials of the target application. For example, for a short video, the total playing time of the short video can also be counted. The longer the total duration, the more the short video is liked by the user, and the embodiment of the present invention will not introduce the specific determination method in detail here.

S1032: According to the determined degree of preference, select the most user-favorite display element in each type of display element.

S1033: Generate a set of new materials of the target application according to the selected display elements.

It should be emphasized that the new materials referred to here can be a set of materials provided by the original merchant. It is understandable that the number of materials that the merchant of the target application provides to the server is limited. For example, the merchant provides 3 sets of materials : material 1, material 2 and material 3, in step S1032, each display element in material 2 is the most popular display element among the similar display elements of the 3 sets of materials, so the new material generated here is the material 2.

Of course, the new material may also be different from the various sets of materials provided by the merchant, and the new material is a material obtained by recombining the display elements in each set of materials provided by the merchant.

Here, in order to simplify the description, it is assumed that the merchant provides two sets of materials: material 1 and material 2. Material 1 includes icon 1, introduction 1, poster 1 and short video 1, while material 2 includes icon 2, introduction 2, For Poster 2 and Short Video 2, Table 1 shows the different materials obtained by recombining the display elements in Material 1 and Material 2. It can be seen that although the merchant of the application only provides two sets of materials (numbered in the table below is The material of 1 means material 1, and the material numbered 2 means material 2), but there will be 16 sets of different materials in multiple combinations. In the above case, there are 16 different sets of materials as shown in Table 1 below.

Table 1

Numbering icon Introduction poster short video 1 icon 1 Introduction 1 Poster 1 short video 1 2 icon 2 Introduction 2 Poster 2 short video 2 3 Icon 1 Introduction 1 Poster 1 short video 2 4 icon 1 Introduction 1 Poster 2 short video 1 5 icon 1 Introduction 1 Poster 2 short video 2 6 icon 1 Introduction 2 Poster 1 short video 1 7 icon 1 Introduction 2 Poster 1 short video 2 8 icon 1 Introduction 2 Poster 2 short video 1 9 icon 1 Introduction 2 Poster 2 short video 2 10 icon 2 Introduction 1 Poster 1 short video 1 11 icon 2 Introduction 1 Poster 1 short video 2 12 icon 2 Introduction 1 Poster 2 short video 1 13 icon 2 Introduction 1 Poster 2 short video 2 14 icon 2 Introduction 2 Poster 1 short video 1 15 icon 2 Introduction 2 Poster 1 short video 2 16 icon 2 Introduction 2 Poster 2 short video 1

It can be understood from the above table that if the merchant of the application program provides 3 sets of materials, and each set of materials includes 4 kinds of display elements, the display elements of each set of materials can be reorganized to obtain 3 to the 4th power, that is, 81 sets of materials (including the application program 3 sets provided by merchants).

It can be seen from the reasoning that assuming that the merchant of the application program provides M sets of materials, each set of materials includes N types of display elements, and the Nth power of M sets of materials can be obtained by reorganizing the display elements of each set of materials.

S1034: According to the new material, generate an evaluation result for the material of the target application program.

The above steps can be understood: the evaluation results include evaluation of a set of materials that are most popular with users.

It can be seen from the above that in the first implementation mode provided by the embodiments of the present invention, based on the above data analysis results, it is possible to determine the user's preference for the display elements contained in each set of materials of the target application program, and then select each type of display elements. Among the display elements that are most popular with users, a set of new materials of the target application is generated according to the selected display elements. The source information used in the above data analysis process is collected from each target client, and the final evaluation results reflect the user’s love for the material and the attractiveness of each material to the majority of users. Moreover, the evaluation of each material requires The information is collected in the same time period, and the obtained information corresponds to the same user group, which ensures the accuracy of the evaluation results.

In addition, it should be emphasized that since this implementation method determines the user's preference for the display elements contained in each set of materials of the target application program, the selected new material is the one that is most liked by the user among each type of display elements. It is understood that the attractiveness of the new material to the user is not less than that of any set of materials provided by the merchant of the application program.

With respect to Fig. 1, Fig. 3 is a schematic flowchart of a third material evaluation method provided by the embodiment of the present invention. In the second implementation mode of the embodiment of the present invention, based on the above data analysis results, the target The evaluation result (S103) of the material of the application program may include:

S1035: Based on the data analysis result, determine the user's preference for each set of materials of the target application program.

For each set of materials, after data analysis, the conversion rate of each set of materials can be determined separately. It can be understood that the conversion rate can refer to: the total number of times the target client displayed the material when the target client first started to download the application , the ratio of the total number of times the creative was displayed. Obviously, the higher the conversion rate of the material, the more popular the material is.

Of course, in this embodiment of the present invention, it is also possible to first determine the user's preference for the display elements contained in each set of materials of the target application program, and then set a certain weight for each display element, and determine the user's preference for each set of materials of the target application program after weighting. The preference level of display elements included in the set of materials.

Similarly, other existing technologies may be used to determine the user's preference for each set of materials of the target application program, and the embodiment of the present invention will not introduce the specific determination method in detail here.

S1036: Select a set of materials most liked by the user according to the determined degree of preference.

For example, the 4 sets of materials provided by the merchant are shown in Table 2 below.

Table 2

Numbering icon Introduction poster short video 1 icon 1 Introduction 1 Poster 1 short video 1 2 icon 2 Introduction 2 Poster 2 short video 2 3 icon 3 Introduction 3 Poster 3 short video 3 4 icon 4 Introduction 4 Poster 4 short video 4

Assuming that the user's preference for each set of materials determined in step S1035 shows that the material most liked by the user is material 3, then the material finally selected in step S1036 is material 3.

S1037: According to the selected material, generate an evaluation result for the material of the target application program.

The above steps can be understood: the evaluation results include evaluation of a set of new materials that are most popular with users.

It can be seen from the above that in the second implementation mode provided by the embodiment of the present invention, based on the data analysis results, it is possible to determine the user's preference for each set of materials of the target application program, and then select the most favorite set of materials of the user. The source information used in the above data analysis process is collected from each target client, and the final evaluation results reflect the user’s love for the material and the attractiveness of each material to the majority of users. Moreover, the evaluation of each material requires The information is collected in the same time period, and the obtained information corresponds to the same user group, which ensures the accuracy of the evaluation results.

It can be understood that in the above two implementation manners provided by the embodiments of the present invention, the generated evaluation results are to select a set of materials that are most popular with users. It should be noted that, in the embodiment of the present invention, for the above-mentioned two implementations provided for generating the evaluation result (S103) of the material of the target application program based on the data analysis result:

The first implementation method may first determine the user's preference for the display elements contained in each set of materials of the target application program, and finally recombine the most popular display elements among each type of display elements to form a new set of materials, Obviously, even if the number of sets of materials provided by the application merchant is small, applying the first method means that the application merchant provides more materials for evaluation.

In the second implementation manner, it is possible to directly determine the user's preference for each set of materials provided by the merchant of the application program, and then select one set from multiple sets of materials provided by the merchant of the application program. It can be understood that, compared with the first implementation, the second implementation requires a smaller amount of data to be collected, and the workload of data analysis is smaller. However, the display effect of the materials selected in the second implementation may be It is worse than the display effect of the new material generated in the first implementation manner.

In the actual use process, you can choose which implementation method to use according to the actual situation. It should be emphasized that, in the embodiment of the present invention, for the above-mentioned evaluation results (S103) based on the data analysis results for the materials of the target application program, the specific implementation methods adopted are not limited to the above two implementation methods, and may also be other possible implementations.

In the embodiment of the present invention, the above-mentioned target information also includes user attribute information. Compared with FIG. 1 , the sixth schematic flow chart of a material evaluation method shown in FIG. 6 ,

The above steps perform data analysis (S102) on the target information when the preset data analysis conditions are met, including:

S1021: Determine user classification according to user attribute information.

It can be understood that the above user attribute information may include the user's gender, age, occupation, etc., and the above user classification may refer to grouping users with the same user attribute into one category, for example, male and female, female teenagers and male teenagers, high school Boys and high school girls.

It should be noted that the specific user classification should be determined according to actual needs, for example, it may be determined based on the main population targeted by the target application.

S1022: Analyze the operation information according to user classification.

All the obtained target information can be grouped according to the above user classification, and then data analysis can be performed in each group.

At this time, the above-mentioned generation of evaluation results for the material of the target application based on the data analysis result (S103) may be: S1038: Based on the data analysis result, generate evaluation results of the material of the target application according to different user categories.

It can be understood that in each of the above groupings, evaluation results can be generated, for example: evaluation of the most popular set of materials for women, the most popular set of materials for men, the most popular set of materials for teachers, the most popular set of materials for high school A set of materials that boys love.

In the embodiment of the present invention, as shown in Figure 7, user attribute information can be obtained in the following manner:

S201: Receive terminal information sent by the target client, where the terminal information includes at least one of the following information:

Type information of other clients installed in the target terminal, usage frequency information of other clients, and historical operation information performed by all clients in the target terminal.

S202: Obtain user attribute information according to terminal information.

For example, for users with the same user attributes, there are differences in other clients installed in the terminals they use. Most of the users corresponding to the beauty camera and weight-loss recipe client terminals are women, and the users corresponding to the terminals installed with the client for simulating various test questions are mostly students; most of the users who use the shopping client more frequently are women ; In addition, the historical records of the browser, browsing records and purchase records in the shopping client can all reflect user attribute information.

It should be noted that the above-mentioned terminal information is not limited to the above three types, and the terminal information that needs to be obtained can be set according to the actual situation, such as the wallpaper information used by the above-mentioned target terminal; in addition, the specific method of analyzing user attribute information through terminal information belongs to Prior art, the present invention will not be described in detail here.

It can be understood that the above-mentioned user attribute information can also be determined by the target client itself, and then directly sent to the server. For example, the target client can analyze the collected terminal information to determine the user attribute information, and can also be directly based on the registration of the user. Registration information, such as gender, age, position, etc., determines user attribute information, and then the target client sends the user attribute information to the server.

As can be seen from the above, in the solution provided by the embodiment of the present invention, the target information of the target client is first obtained; in the case of meeting the preset data analysis conditions, data analysis is performed on the obtained target information; finally, based on the data analysis results, a generated The results of the evaluation of the material for the target application. Compared with the prior art, in the solution provided by the embodiment of the present invention, the server will push at least two sets of materials for the target application program, and then the server will obtain the operation information performed by each target client on the above-mentioned sets of materials and perform the operation on the information. Data analysis, and then obtain the evaluation results of each set of materials. Since the information is collected from each target client, the final evaluation results reflect the user’s love for the materials and the attractiveness of each material to the majority of users. Moreover, The information required for the evaluation of each material is collected in the same time period, and the obtained information corresponds to the same user population, which ensures the accuracy of the evaluation results; furthermore, the merchant of the target application can determine based on the evaluation results Produce a set of materials that are most popular with users.

It should be emphasized that since the evaluation of materials combines user attribute information, for each user category, a set of materials that are most popular with users in this user category can be determined, that is, to find the most suitable material for a specific user, When app merchants release materials, they can carry out precise delivery based on evaluation results and user attributes to attract more users to download the app.

With respect to FIG. 1 , another material evaluation method of the present invention is applied to the target client, as shown in FIG. 8 , the first flow diagram of another material evaluation method includes:

S301: Send a material push request for the target application to the server;

S302: Receive the target material pushed by the server, the target material includes at least two sets of materials;

S303: Display the target material; so that the server obtains the target information of the target client, and performs data analysis on the target information when the preset data analysis conditions are satisfied, and generates an evaluation of the material for the target application based on the data analysis result As a result, the target information includes: operation information performed by the target client on the target material.

It can be understood that the content displayed on the display interface of the target client depends on the messages pushed by the server. It can be displayed in the way of broadcasting, or the user can switch and view each set of materials by himself, or other display methods are also possible. In the embodiment of the present invention, there is no limitation on the specific display method of each set of materials in the target client.

It should be noted that, in the embodiment of the present invention, preferably, if the preset data analysis conditions are satisfied, the server may perform data analysis on the target information, and the server generates a target application based on the data analysis result. Evaluation results of the material of the program.

The second schematic flow chart of another material evaluation method as shown in Figure 9, the method also includes:

S304: Record the operation information for the target material;

S305: Send the operation information to the server.

Same as the aforementioned content, the operation information may include installation information, focus change information, focus dwell time information, download information, information on clicking to display the application details page, and the like.

In the embodiment of the present invention, the target information also includes: user attribute information; a third schematic flowchart of another material evaluation method as shown in FIG. 10 , the method also includes:

S306: Determine user attribute information;

S307: Send user attribute information to the server.

It should be noted that the step of determining the user attribute information (S306) is not limited to be performed after the step of displaying the target material (S303), as long as it is guaranteed to be determined before the server performs data analysis. In addition, the user attribute information obtained by the client may be sent to the server together with the aforementioned operation information.

For the method of determining the user attribute information, as shown in Figure 11, the fourth schematic flow chart of another material evaluation method, the aforementioned determination of user attribute information (S306) may include:

S3061: Collect terminal information of the target terminal where the target client is located, where the terminal information includes at least one of the following information:

Type information of other clients installed in the target terminal, usage frequency information of other clients, and historical operation information performed by all clients in the target terminal;

S3062: Determine user attribute information according to the terminal information.

It can be seen from the above that in the solution provided by the embodiment of the present invention, the target client first sends a material push request for the target application to the server; then receives the target material pushed by the server, and the target material includes at least two sets of materials; finally displays the target material . Compared with the prior art, the solution provided by the embodiment of the present invention can enable the server to push at least two sets of materials for the target application, and then obtain the operation information performed by each target client on the above-mentioned sets of materials and perform data analysis on the information , and then get the evaluation results of each set of materials. Since this information is collected from each target client, the final evaluation results reflect the user’s preference for the materials and the attractiveness of each material to the majority of users. Moreover, for each The information required for material evaluation is collected in the same time period, and the obtained information corresponds to the same user population, which ensures the accuracy of the evaluation results; further, the merchant of the target application can determine a certain number of users based on the evaluation results. A set of materials that are most popular with users.

It should be emphasized that since the evaluation of materials combines user attribute information, for each user category, a set of materials that are most popular with users in this user category can be determined, that is, to find the most suitable material for a specific user, When app merchants release materials, they can carry out precise delivery based on evaluation results and user attributes to attract more users to download the app.

A material evaluation method provided by an embodiment of the present invention will be described below through a specific example.

Before the material evaluation, the game merchants selected three sets of materials: material 1, material 2 and material 3, each set of materials includes display element icons, names, introductions, posters and short videos, and then the game merchants will use the three The set of materials is provided to the above server for pushing to the client.

After the server collects the operation information performed by each target client from a large number of target clients, it conducts data analysis on the obtained information. Assume that in this example, for each display element, the number of exposures and downloads corresponding to each display element are counted. The number of conversions and the conversion rate, where the number of exposures represents the total number of times a certain display element is displayed, the number of download conversions is the number of times users click to download the target application after the display element is displayed, and the conversion rate is the ratio of the number of download conversions to the number of exposures, The higher the conversion rate corresponding to the display element, the more popular the display element is. The analysis results are shown in Table 3.

table 3

The analysis results show that the icon 2 in material 2, the name 2 in material 2, the introduction 1 in material 1, the poster 3 in material 3, and the short video 1 in material 1 have the highest conversion rate among the same type of display elements. , that is, for most users, icon 2, name 2, introduction 1, poster 3, and short video 1 are the most popular display elements among similar display elements.

At this time, the server generates a new material, and each display element in the new material is: icon 2, name 2, introduction 1, poster 3 and short video 1. The evaluation result finally generated is that the new material is evaluated as the most favorite material of users. The merchant of the game, after obtaining the new material, puts the new material in official application stores such as the Android market for display.

In addition, if the target information collected by the server from a large number of target clients also includes user attribute information, it is determined at this time that the users are classified as young men and young women, and data analysis is performed on the obtained information. The analysis results for young men are shown in Table 4, and the results for young women are shown in Table 5.

Table 4

table 5

Combining Table 4 and Table 5: For young men, the icon 1 in material 1, the name 1 in material 1, the introduction 2 in material 2, the poster 3 in material 3, and the short video 2 in material 2 are of the same category Display elements that are most popular among users; and for the icon 3 in the female youth material 3, the name 3 in the material 3, the introduction 1 in the material 1, the poster 2 in the material 2, and the short video 3 in the material 3, They are respectively the most popular display elements among the display elements of the same type.

At this time, the final evaluation result is the evaluation result: the favorite material X of young men is composed of icon 1, name 1, introduction 2, poster 3 and short video 2, and the favorite material Y of young women is composed of icon 3 , name 3, introduction 1, poster 2 and short video 3.

When the merchant of the game obtains the above materials X and Y and puts them in official application stores such as the Android market, when a client sends a material push request, the server corresponding to the above application store needs to determine the user attribute information corresponding to the client , if it is judged that the user is a young man, push the material X, and if it is judged that the user is a young woman, then push the material Y.

Corresponding to the method embodiment shown in Figure 1, the embodiment of the present invention also provides a material evaluation device, which is applied to a server, as shown in the first structural schematic diagram in Figure 12, and the device includes:

An information obtaining module 110, configured to obtain target information of the target client, wherein the target information includes: operation information performed by the target client on the target material, and the target material is: the server based on the target client's A material push request pushes at least two sets of materials of the target application.

The data analysis module 120 is configured to perform data analysis on the target information when preset data analysis conditions are met.

The generation module 130 is configured to generate an evaluation result for the material of the target application program based on the data analysis result.

Specifically, the above set of materials includes at least one display element;

The operation information includes: operation information for the display elements contained in each set of the material.

Specifically, the operation information includes at least one of download information or installation information, and at least one of material display time information, display state information, and click state information.

Specifically, for the first implementation of obtaining the operation information, as shown in Figure 15, a fourth schematic structural diagram of a material evaluation device, the device may also include:

The first receiving module 140 is configured to receive an operation request for the target material sent by the target client;

A record and response module 150, configured to record the operation request and respond to the operation request;

The information obtaining module 110 is specifically used for:

Obtain the target information of the target client according to the record information of the operation request.

Specifically, for the second implementation of obtaining the operation information, as shown in FIG. 16 , a fifth structural schematic diagram of a material evaluation device, the information obtaining module 110 includes:

A receiving unit 1102, configured to receive operation information for the target material sent by the target client;

The first obtaining unit 1103 is configured to obtain target information of the target client according to the operation information.

Specifically, the target information also includes user attribute information,

As shown in FIG. 17 , the sixth structural schematic diagram of a material evaluation device, the data analysis module 120 includes:

The third determining unit 1201 is configured to determine the user category according to the user attribute information when the preset data analysis condition is met;

An analysis unit 1202, configured to analyze the operation information according to the user classification;

The generating module 130 is specifically used for:

Based on the data analysis results, according to different user classifications, an evaluation result of the material of the target application program is generated.

Specifically, a seventh structural schematic diagram of a material evaluation device as shown in Figure 18, the device also includes:

The second receiving module 210 is configured to receive terminal information sent by the target client, wherein the terminal information includes at least one of the following information:

Type information of other installed clients in the target terminal, usage frequency information of the other clients, and historical operation information performed by all clients in the target terminal;

The obtaining module 220 is configured to obtain the user attribute information according to the terminal information.

As can be seen from the above, in the solution provided by the embodiment of the present invention, the target information of the target client is firstly obtained; in the case of meeting the preset data analysis conditions, data analysis is performed on the obtained target information; based on the data analysis results, a target client is generated Evaluation results of the material for the target application. Compared with the prior art, in the solution provided by the embodiment of the present invention, the server will push at least two sets of materials for the target application, and then the server will obtain the operation information performed by each client on the above-mentioned sets of materials and perform data processing on the information. analysis, and then obtain the evaluation results of each set of materials. Since the information is collected from each target client, the final evaluation results reflect the user’s love for the materials and the attractiveness of each material to the majority of users. Moreover, for The information required for the evaluation of each material is collected in the same time period, and the obtained information corresponds to the same user group, which ensures the accuracy of the evaluation results; further, the merchant of the target application can determine the evaluation result based on the evaluation results. A set of most user-favorite materials.

With respect to FIG. 12 , which is a second structural schematic diagram of a material evaluation device as shown in FIG. 13 , in the first implementation mode of the embodiment of the present invention, the generating module 130 includes:

The first determination unit 1301 is configured to determine the user's liking for the display elements contained in each set of materials of the target application based on the data analysis result;

The first selection unit 1302 is configured to select the display element most liked by the user in each type of display element according to the determined degree of preference;

The first generating unit 1303 is configured to generate a set of new materials of the target application program according to the selected display elements;

The second generation unit 1304 is configured to generate an evaluation result of the material of the target application program according to the new material.

It can be seen from the above that in the first implementation mode provided by the embodiments of the present invention, based on the above data analysis results, it is possible to determine the user's preference for the display elements contained in each set of materials of the target application program, and then select each type of display elements. Among the display elements that are most popular with users, a set of new materials of the target application is generated according to the selected display elements. The source information used in the above data analysis process is collected from each target client, and the final evaluation results reflect the user’s love for the material and the attractiveness of each material to the majority of users. Moreover, the evaluation of each material requires The information is collected in the same time period, and the obtained information corresponds to the same user group, which ensures the accuracy of the evaluation results.

With respect to FIG. 12 , which is a third structural schematic diagram of a material evaluation device as shown in FIG. 14 , in the second implementation mode of the embodiment of the present invention, the generating module 130 includes:

The second determination unit 1305 is configured to determine the user's preference for each set of materials of the target application based on the data analysis result;

The second selection unit 1306 is configured to select a set of materials most liked by the user according to the determined degree of preference;

The third generation unit 1307 is configured to generate an evaluation result for the material of the target application program according to the selected material.

It can be seen from the above that in the second implementation mode provided by the embodiment of the present invention, based on the data analysis results, it is possible to determine the user's preference for each set of materials of the target application program, and then select the most favorite set of materials of the user. The source information used in the above data analysis process is collected from each target client, and the final evaluation results reflect the user’s love for the material and the attractiveness of each material to the majority of users. Moreover, the evaluation of each material requires The information is collected in the same time period, and the obtained information corresponds to the same user group, which ensures the accuracy of the evaluation results.

Corresponding to the method embodiment shown in FIG. 8 , the first structural schematic diagram of another material evaluation device shown in FIG. 19 , which is applied to the target client, includes:

The first sending module 310 is configured to send a material push request for the target application to the server;

The third receiving module 320 is configured to receive the target material pushed by the server, the target material includes at least two sets of materials;

A display module 330, configured to display the target material; so that the server obtains the target information of the target client, and performs data analysis on the target information if the preset data analysis conditions are met, and based on the data Analyzing the result, generating an evaluation result for the material of the target application, wherein the target information includes: operation information performed by the target client on the target material.

Specifically, as shown in Figure 20, a second structural schematic diagram of another material evaluation device, the device also includes:

A recording module 340, configured to record operation information for the target material;

The second sending module 350 is configured to send the operation information to the server.

Specifically, the target information also includes: user attribute information, as shown in Figure 21, a third schematic structural diagram of another material evaluation device, the device also includes:

A determining module 360, configured to determine user attribute information;

The third sending module 370 is configured to send the user attribute information to the server.

Specifically, as shown in FIG. 22 , the fourth structural schematic diagram of another material evaluation device, the determination module 360 includes:

The collecting unit 3601 is configured to collect terminal information of the target terminal where the target client is located, wherein the terminal information includes at least one of the following information:

Type information of other installed clients in the target terminal, usage frequency information of the other clients, and historical operation information performed by all clients in the target terminal;

The fourth determining unit 3602 is configured to determine the user attribute information according to the terminal information.

It can be seen from the above that in the solution provided by the embodiment of the present invention, the target client first sends a material push request for the target application to the server; then receives the target material pushed by the server, and the target material includes at least two sets of materials; finally displays the target material . Compared with the prior art, the solution provided by the embodiment of the present invention can enable the server to push at least two sets of materials for the target application, and then obtain the operation information performed by each target client on the above-mentioned sets of materials and perform data analysis on the information , and then get the evaluation results of each set of materials. Since this information is collected from each target client, the final evaluation results reflect the user’s preference for the materials and the attractiveness of each material to the majority of users. Moreover, for each The information required for material evaluation is collected in the same time period, and the obtained information corresponds to the same user population, which ensures the accuracy of the evaluation results; further, the merchant of the target application can determine a certain number of users based on the evaluation results. A set of materials that are most popular with users.

It should be emphasized that since the evaluation of materials combines user attribute information, for each user category, a set of materials that are most popular with users in this user category can be determined, that is, to find the most suitable material for a specific user, When app merchants release materials, they can carry out precise delivery based on evaluation results and user attributes to attract more users to download the app.

It should be noted that in this article, relational terms such as first and second are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply that there is a relationship between these entities or operations. any such actual relationship or order exists between them. Furthermore, the term "comprises", "comprises" or any other variation thereof is intended to cover a non-exclusive inclusion such that a process, method, article or apparatus comprising a set of elements includes not only those elements, but also includes elements not expressly listed. other elements of or also include elements inherent in such a process, method, article, or apparatus. Without further limitations, an element defined by the phrase "comprising a ..." does not exclude the presence of additional identical elements in the process, method, article or apparatus comprising said element.

Each embodiment in this specification is described in a related manner, the same and similar parts of each embodiment can be referred to each other, and each embodiment focuses on the differences from other embodiments. In particular, as for the device embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and for relevant parts, please refer to part of the description of the method embodiment.

Those of ordinary skill in the art can understand that all or part of the steps in the implementation of the above method can be completed by instructing related hardware through a program, and the program can be stored in a computer-readable storage medium, referred to herein as Storage media, such as: ROM/RAM, disk, CD, etc.

The above descriptions are only preferred embodiments of the present invention, and are not intended to limit the protection scope of the present invention. Any modification, equivalent replacement, improvement, etc. made within the spirit and principles of the present invention are included in the protection scope of the present invention.

Claims (26)

1. A material evaluation method applied to a server, characterized in that the method comprises: Obtain target information of the target client, wherein the target information includes: operation information performed by the target client on the target material, and the target material is: pushed by the server based on a material push request of the target client, At least two sets of assets for the target application; Perform data analysis on the target information when the preset data analysis conditions are met; Based on the data analysis result, an evaluation result for the material of the target application program is generated. 2. The method according to claim 1, wherein a set of materials includes at least one display element; The operation information includes: operation information for the display elements contained in each set of the material. 3. The method according to claim 2, wherein said generating an evaluation result for the material of the target application program based on the data analysis result comprises: Based on the data analysis results, determine the user's preference for the display elements contained in each set of materials of the target application; According to the determined degree of preference, select the most user-favorite display element in each type of display element; generating a new set of assets for said target application based on the selected display elements; According to the new material, an evaluation result for the material of the target application is generated. 4. The method according to claim 1, wherein the generating an evaluation result for the material of the target application program based on the data analysis result comprises: Based on the data analysis results, determine the user's preference for each set of materials of the target application; According to the determined degree of preference, select a set of material that is most liked by the user; According to the selected materials, an evaluation result for the materials of the target application program is generated. 5. The method according to claim 1, wherein the operation information includes at least one of download information or installation information, and at least one of material display time information, display status information, and click status information A sort of. 6. The method according to claim 1, further comprising: receiving an operation request for the target material sent by the target client; Record the operation request and respond to the operation request; The obtaining the target information of the target client includes: Obtain the target information of the target client according to the record information of the operation request. 7. The method according to claim 1, wherein said obtaining the target information of the target client comprises: receiving operation information on the target material sent by the target client; Obtain target information of the target client according to the operation information. 8. The method according to claim 1, wherein the target information further includes user attribute information, The performing data analysis on the target information includes: determining user categories according to the user attribute information; Analyzing the operation information according to the classification of the users; The generating evaluation results for the target application material based on the data analysis results, including: Based on the data analysis results, according to different user classifications, an evaluation result of the material of the target application program is generated. 9. The method according to claim 8, wherein the user attribute information is obtained in the following manner: receiving terminal information sent by the target client, wherein the terminal information includes at least one of the following information: Type information of other clients installed in the target terminal where the target client is located, usage frequency information of the other clients, and historical operation information performed by all clients in the target terminal; Obtain the user attribute information according to the terminal information. 10. A material evaluation method applied to a target client, characterized in that the method comprises: Send a material push request for the target application to the server; receiving the target material pushed by the server, the target material includes at least two sets of materials; displaying the target material; so that the server obtains the target information of the target client, and performs data analysis on the target information if the preset data analysis conditions are satisfied, and generates a target The evaluation result of the material of the target application program, wherein the target information includes: operation information performed by the target client on the target material. 11. The method according to claim 10, characterized in that, after the display of the target material, the method further comprises: Recording operation information for the target material; Send the operation information to the server. 12. The method according to claim 10, wherein the target information further comprises: user attribute information; The method also includes: Determine user attribute information; Send the user attribute information to the server. 13. The method according to claim 12, wherein said determining user attribute information comprises: Collect terminal information of the target terminal where the target client is located, where the terminal information includes at least one of the following information: Type information of other installed clients in the target terminal, usage frequency information of the other clients, and historical operation information performed by all clients in the target terminal; Determine the user attribute information according to the terminal information. 14. A material evaluation device applied to a server, characterized in that the device comprises: An information obtaining module, configured to obtain target information of the target client, wherein the target information includes: information on the operation performed by the target client on the target material, and the target material is: the server based on the target client once At least two sets of materials of the target application pushed by the material push request; A data analysis module, configured to perform data analysis on the target information when preset data analysis conditions are met; The generating module is configured to generate an evaluation result for the material of the target application based on the data analysis result. 15. The device according to claim 14, wherein a set of materials includes at least one display element; The operation information includes: operation information for the display elements contained in each set of the material. 16. The device according to claim 15, wherein the generating module comprises: The first determining unit is configured to determine the user's preference for display elements contained in each set of materials of the target application based on the data analysis result; The first selection unit is configured to select the display element most liked by the user in each type of display element according to the determined degree of preference; a first generating unit, configured to generate a set of new materials of the target application program according to the selected display elements; The second generating unit is configured to generate an evaluation result for the material of the target application program according to the new material. 17. The device according to claim 14, wherein the generating module comprises: The second determining unit is configured to determine the user's preference for each set of materials of the target application based on the data analysis result; The second selection unit is used to select a set of materials most liked by the user according to the determined degree of preference; The third generating unit is configured to generate an evaluation result for the material of the target application program according to the selected material. 18. The device according to claim 14, wherein the operation information includes at least one of download information or installation information, and at least one of material display time information, display state information, and click state information A sort of. 19. The device of claim 14, further comprising: The first receiving module is configured to receive an operation request for the target material sent by the target client; A recording and response module, configured to record the operation request and respond to the operation request; The information obtaining module is specifically used for: Obtain the target information of the target client according to the record information of the operation request. 20. The device according to claim 14, wherein the information obtaining module comprises: a receiving unit, configured to receive operation information for the target material sent by the target client; The first obtaining unit is configured to obtain the target information of the target client according to the operation information. 21. The device according to claim 14, wherein the target information further includes user attribute information, The data analysis module includes: A third determining unit, configured to determine user classification according to the user attribute information when preset data analysis conditions are met; an analysis unit, configured to analyze the operation information according to the user classification; The generating module is specifically used for: Based on the data analysis results, according to different user classifications, an evaluation result of the material of the target application program is generated. 22. The device according to claim 21, further comprising: The second receiving module is configured to receive terminal information sent by the target client, wherein the terminal information includes at least one of the following information: Type information of other clients installed in the target terminal where the target client is located, usage frequency information of the other clients, and historical operation information performed by all clients in the target terminal; An obtaining module, configured to obtain the user attribute information according to the terminal information. 23. A material evaluation device, applied to a target client, characterized in that the device comprises: The first sending module is configured to send a material push request aimed at the target application to the server; The third receiving module is configured to receive the target material pushed by the server, and the target material includes at least two sets of materials; A display module, configured to display the target material; so that the server obtains the target information of the target client, and performs data analysis on the target information if the preset data analysis conditions are met, and based on the data analysis As a result, an evaluation result for the material of the target application is generated, wherein the target information includes: operation information performed by the target client on the target material. 24. The device according to claim 23, further comprising: A recording module, configured to record operation information for the target material; A second sending module, configured to send the operation information to the server. 25. The device according to claim 23, wherein the target information further comprises: user attribute information; the device further comprises: A determining module, configured to determine user attribute information; A third sending module, configured to send the user attribute information to the server. 26. The device according to claim 25, wherein the determining module comprises: A collecting unit, configured to collect terminal information of a target terminal where the target client is located, wherein the terminal information includes at least one of the following information: Type information of other installed clients in the target terminal, usage frequency information of the other clients, and historical operation information performed by all clients in the target terminal; The fourth determining unit is configured to determine the user attribute information according to the terminal information.