CN107507037A - Server, the present method for pushing on present column and storage medium - Google Patents
Server, the present method for pushing on present column and storage medium Download PDFInfo
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- CN107507037A CN107507037A CN201710758179.0A CN201710758179A CN107507037A CN 107507037 A CN107507037 A CN 107507037A CN 201710758179 A CN201710758179 A CN 201710758179A CN 107507037 A CN107507037 A CN 107507037A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/01—Customer relationship services
- G06Q30/015—Providing customer assistance, e.g. assisting a customer within a business location or via helpdesk
- G06Q30/016—After-sales
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0234—Rebates after completed purchase
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Abstract
This application discloses a kind of server, the present method for pushing on present column and storage medium, the present method for pushing on present column includes：The log-on message that the first businessman is submitted with the second businessman by client is received, is stored in server database, the second businessman provides present using the present column of the first businessman for the commodity of the first businessman；Receive the present configuration information of the second businessman；Collect the geographical location information of receiving for the end article that buyer selectes；It is determined that the multiple presents for the end article that suitable buyer selectes；Present is ranked up, and the present column that end article is presented in the present list after sequence is sent to buyer client；When receiving to indicate that end article merchandises successfully and after the first indication signal of the present chosen of buyer, the second configured information is sent to buyer client, to provide the information of present.The invention provides efficient present distribution mechanism, maximizes customer interest, and sales volume is improved for businessman.
Description
Technical field
The invention relates to the promotional offer module on shopping at network platform, more specifically, relates to a kind of raising
The method and system of commodity present effectiveness.
Background technology
With internet and the development of ecommerce, a large amount of shopping at network platforms have been emerged in large numbers in human lives.People pass through
Merchandise news on browse network shopping platform determines and completes the purchase of commodity, great convenience human lives.It is but right
For different businessmans and shopping at network platform, how to attract client as much as possible by different methods to facilitate to the greatest extent
Possible high Sales Volume of Commodity, turns into focus.
In some shopping network platforms (for example, Jingdone district, Taobao etc.), businessman often releases one to attract customer
Serial preferential policy, wherein promotional items are the conventional means of businessmans.For example, shopping platform is possible to release and completely given
Activity, i.e.,：After commodity total price of the potential client in " shopping cart " meets certain amount of money, it can list and give at " shopping cart "
Product option, it is allowed to independently selected in the present that client lists in present option.However, present is often by shopping at network platform
Cooperation businessman provided in itself, it is possible to required for being not client oneself, although in the psychological application of " coveting little advantage "
Under, client still can be attracted by present, but attraction can but have a greatly reduced quality.Also, in order to obtain higher cost performance, businessman
Cheap commodity would generally be selected as piggy-back promotion, and the quality of present is possible to ensure, it could even be possible to being
The defect ware of some poor qualities, thus be likely to affect the purchase experiences of client and reduce suction of the shopping platform to client
Gravitation, or even have influence on platform prestige.
Therefore, it is necessary to a kind of efficient present distribution mechanism, to help businessman and shopping platform to attract clients.
The content of the invention
In view of this, the application provides a kind of server, the present method for pushing and storage medium on present column.
In order to solve the above-mentioned technical problem, the application has following technical scheme：
The invention discloses a kind of present method for pushing on present column, as performed by server, the present on the present column
Method for pushing includes：
Receive the first businessman and the log-on message that at least one second businessman is submitted by client, and be stored in the service
In the database of device, wherein second businessman is provided using the present column of first businessman for the commodity of first businessman
Present；
The present configuration information of second businessman is received, wherein the present configuration information includes the multiple of the present
Attribute conditions, the multiple attribute conditions include the geographical location information of present；
Collect the geographical location information of receiving for the end article that the buyer selectes；
Confidence is matched somebody with somebody according to the present that stored in the database of the server at least 1 second businessman is provided
The multiple attribute conditions of breath, will be collected into described in receive the multiple attribute bars of geographical location information and multiple presents
The geographical location information in part is matched, to determine the multiple presents for the end article for being adapted to buyer to select；
According to positional information of the multiple present compared to the end article, the multiple present is ranked up,
And the present list after sequence is sent to be presented in the present column of the end article to the client terminal device of buyer；
When receiving to indicate that the end article merchandises successfully and the first indication signal of present for being chosen of buyer
Afterwards, the second configured information is sent to the client of the buyer, to provide the information of the present.
Preferably, further comprise：
Given in the present list sent to the client terminal device of buyer after sequence with being presented in described in the end article
Behind product column, the screening signal of the client from the buyer is received, and the present is arranged according to the screening signal
Table is screened.
Preferably, further comprise：
According to the goods browse information of the buyer, multiple presents in the present list have browsed business with buyer
The degree of correlation of product, and multiple presents in the present list are ranked up according to the degree of correlation.
Preferably, the present includes physical goods, electronic ticket and/or service.
Preferably, the second configured information instruction shows present mark in the client of the buyer, described to give
Product mark includes Quick Response Code or redemption code；Or the second configured information instruction redirects in the client of the buyer
To corresponding present webpage or present merchant web page；Or the second configured information instruction is in the client of the buyer
End shows solid shop/brick and mortar store information.
The invention also discloses a kind of server, the present for performing present column pushes, and the server includes：
Processor, following operate is completed during for performing the program in memory：
Receive the first businessman and the log-on message that at least one second businessman is submitted by client, and be stored in the service
In the database of device, wherein second businessman is provided using the present column of first businessman for the commodity of first businessman
Present；
The present configuration information of second businessman is received, wherein the present configuration information includes the multiple of the present
Attribute conditions, the multiple attribute conditions include the geographical location information of present；
Collect the geographical location information of receiving for the end article that the buyer selectes；
Confidence is matched somebody with somebody according to the present that stored in the database of the server at least 1 second businessman is provided
The multiple attribute conditions of breath, will be collected into described in receive the multiple attribute bars of geographical location information and multiple presents
The geographical location information in part is matched, to determine the multiple presents for the end article for being adapted to buyer to select；
According to positional information of the multiple present compared to the end article, the multiple present is ranked up,
And the present list after sequence is sent to be presented in the present column of the end article to the client terminal device of buyer；
When receiving to indicate to merchandise successfully and after the first indication signal of the present chosen of buyer, to the buyer
The client send the second configured information, to provide the information of the present.
Preferably, the memory is contained in the server, or the memory is located at outside the server.
The invention also discloses a kind of storage medium, stores program, computing device of the described program in being serviced device
When, the step of performing the present method for pushing on above-mentioned present column.
Compared with prior art, advantages of the present invention includes：A kind of efficient present distribution mechanism can be provided, maximized
The interests of customer, it also can be that businessman improves sales volume in itself, improve the flow of present businessman, optimize the effectiveness of present, be customer, business
Family and platform bring benefit.
Brief description of the drawings
Accompanying drawing described herein is used for providing further understanding of the present application, forms the part of the application, this Shen
Schematic description and description please is used to explain the application, does not form the improper restriction to the application.In the accompanying drawings：
Fig. 1 is buyer's (commodity purchaser) according to the multiple embodiments of the present invention, seller (businessman of target product) with giving
The schematic diagram of transaction is completed between product businessman (businessman given is provided for target product) by present column.
Fig. 2 is the time diagram according to the interactive operation of the buyer of the multiple embodiments of the present invention, seller and present businessman.
Fig. 3 is the present method for pushing flow chart according to the present column of the multiple embodiments of the present invention.
Embodiment
Below with reference to the embodiment of the brief description of the drawings present invention.It note that following is only a variety of implementations of the present invention
The concrete example of mode, its object is to illustrate the general spirit of the present invention, without departing from the spirit of the invention, ability
Field technique personnel can have more various deformation on the basis of illustrated embodiment of the present invention, and the present invention is not limited thereto.
For above-mentioned promotional bonus attraction difference it is low with protection the problem of, the present invention proposes to be put down in shopping at network
The scheme on independent present column is added under platform promotional offer module, it is allowed to which present field is supplied to other businessmans to use by businessman, is put down
Platform collects the geographical location information of businessman and shopper, and is that shopper's matching is corresponding based on the geographical location information being collected into
The present that businessman is provided, so as to promote the conclusion of the business probability of current concern commodity, help present to provide businessman and conclude the transaction, and be
Shopper provides the piggy-back promotion service of more highly effective.
The realization of this programme is needed premised on several understanding.Particular content can include following two aspects：
(1) present of present field can be allowed to become promotion item from accessory
For the businessman of the end article of the current concern of shopper, the businessman for selling commodity can be present column as wide
Accuse position and be equally sold to other businessmans, for example, the businessman of much-sought-after item (such as famous brand mobile phone), present field can be sold or
By platform centered management.
For other businessmans of present are provided, present is provided for these much-sought-after items, itself StoreFront can be increased
Popularity, these businessmans for providing present can manage present (gives how many, with what kind of shape according to the want advertisement of itself
Formula is given, and gives scope etc.).
For shopper, because present is used as promotion item, businessman will not select those products of inferior quality to give naturally
User is given, thus may insure the quality of present.
(2) present can be that commodity can be the virtual goodses such as cyber product coupons line, coupons or current concern
The attached discounted products of end article and/or service
For on-line shop businessman (incorporeity shop), present can select to provide the virtual business such as cyber product coupons, coupons
Product evade logistics, so as to increasing the StoreFront flow of oneself.If present is not bought by commodity seller and sent, then will necessarily involve
Logistical problem, and the logistics cost wherein involved, so, the on-line shop in incorporeity shop can attract to use with discount certificate
Family.According to one embodiment of the invention, the reward voucher that present field provides should enter and pass through the present gangway chain with direct search
Tap into reward voucher preferential dynamics it is different.
For solid shop/brick and mortar store under line, can select to provide for current shopper target of interest (hot topic) commodity attached preferential
Product and/or service are used as present, to strive for target (hot topic) commodity after sale, so as to facilitate the transaction of oneself StoreFront.Lift
Individual example：Shopper intends to buy a more than 2000 yuan certain brand mobile phone, and after shopper clicks on present column, present column will
The favor information on the address periphery is searched according to the purchase intention of shopper and default address.Businessman is in order to strive for this mobile phone
(pad pasting, cut card, maintenance etc.) after sale, some favor informations will be issued as present, these favor informations have to be set in advance
Put attribute conditions information (such as end article species, end article price range, target geographic position scope, it is possible to provide give
Send preferential range etc.).Such as：More than 1000 yuan certain mobile phone, there is provided free pad pasting service (film needs to buy), preferential range：
Three kilometers around StoreFront, preferential link：All).
According to the multiple embodiments of the present invention, the present column that platform service business is provided can obtain customer and businessman (including
The businessman that the businessman of end article gives with offer) geography information and matched.According to one embodiment of the invention, when enabling
During according to the present field function of the present invention, the server of shopping platform can be by obtaining user LBS (Chinese full name：It is based on
Location-based service, English full name：Location Based Services) geographical position (destination address, can be commodity distribution
Address), compared with the LBS for the businessman for then having given it with being pre-stored in providing in database geographical position,
To determine that the bonus information of the businessman given can be provided.According to another embodiment of the present invention, the server of shopping platform can root
The preferential attribute conditions information for giving information set by businessman given according to providing is screened, for example, when attribute conditions are believed
Cease for price range corresponding to end article when, if the mobile phone that customer wants purchase is more than 2000 yuan, then more than 3000
The favor information that mobile phone more than first just provides then is unsatisfactory for search criterion.According to another embodiment of the present invention, work as platform service
, can be according to present business trust, customer evaluation and distance objective after device determination can provide the bonus information of the businessman given
The distance of address is ranked up to bonus information.According to another embodiment of the present invention, Platform Server can be given available
Product carry out Classification Management (in kind, service, reward voucher).
In embodiments of the invention, present column is the service provided by shopping platform, and businessman can select out
It is logical to service (platform can decide whether to make this service charge) using this, it can also select not opening use.It note that
According to the present of the multiple embodiments of the present invention, it is not limited in material object, as long as the economic product with certain values, to give
Mode merchandise and can be considered as present.
Fig. 1 is buyer's (commodity purchaser) according to the multiple embodiments of the present invention, seller (businessman of target product) with giving
The schematic diagram of transaction is completed between product businessman (businessman given is provided for target product) by present column.As shown in figure 1, scheming
In 1 purchase system provided, including at least front-end client 200 and background server 300.Front-end client 200 can be
The user equipment (User Equipment, UE) of buyer, seller and present businessman, as computer, mobile phone, wearable electronics are set
Standby, TV etc. can complete the electronic equipment of online transaction.Background server 300 can be the shopping that service is provided for commodity transaction
The server of platform.Background server 300 can include the memory 400 for being used for that Various types of data storage to be provided for commodity transaction.
Memory 400 can include database, and the data message stored by database includes the geographical position of buyer, seller and present businessman
Confidence ceases, and buyer dispenses geographical location information of commodity, end article and present etc..Memory 400 can further store journey
Sequence, when the processor (not shown) of server 300, which performs, is stored in the program in memory 400, it can perform in the present invention
The various operations stated or will be described below and function.According to one embodiment of the invention, memory 400 can be independently of server
300 another hardware storage device, for example, cloud server or another server etc..According to another embodiment of the present invention, storage
Device 400 can be a kind of computer-readable recording medium for storing program, the program in the computing device storage medium
A variety of operations of the Shi Zhihang present invention.
Illustrate the operations and function of front-end client 200 and background server 300 respectively below with reference to Fig. 1.
(1) foreground client 200：
Shopping platform can be that buyer 110, seller 120 and present businessman 130 provide commodity information display interface.According to this
An embodiment is invented, the merchandise news display interface can exist in the form of suspended frame (to be occurred after user's login, preserve and use
Family essential information).Functional areas are may each comprise for buyer 110, seller 120 and present businessman 130, merchandise news display interface
210, interrogation zone 220 (for inquiring about) and viewing area 230.Functional areas 210 can be that buyer 110 provides a variety of service functions, example
Such as sort.For seller 120 and present businessman 130, functional areas 210 can provide management function (such as business of merchandise news in addition
Product restocking, undercarriage etc.).According to the multiple embodiments of the present invention, functional areas 210 can also provide present sequence, present classification display
Functions such as (material objects/reward voucher/service, etc. can the presence in a manner of combobox).Interrogation zone 220 can provide commercial articles searching
And information inquiry service.Viewing area 230 (for example, display screen/display panel, etc.) various visual for being provided for operator
Show information.According to the multiple embodiments of the present invention, the processor of background server 300 is according to operator in the defeated of interrogation zone 220
Intelligent Matching function can be performed by entering information, with the display information after viewing area 230 provides intelligent Matching for operator.
According to one embodiment of the invention, seller 120 can select seller's service in registration in functional areas 210, log in certainly
Oneself account, you can jump to corresponding information form and fill in the page, operated to the advertising message on present column.Seller is here
Advertisement primarily to attract present businessman to provide present, it is preferential that a moon sales volume, present subsidy, etc. can be provided herein
To attract present seller's income.For present businessman, if being intended merely to advertising goal, online present businessman can control
The amount of present is with cost-effective, therefore, present businessman can tend to bind some very popular commodity and could obtain more
Publicity, certainly, if present businessman is solid shop/brick and mortar store businessman, can select full platform to give.Preferential range can help present
Businessman limits present quantity.
According to one embodiment of the invention, present businessman 130 can select present businessman clothes in registration in functional areas 210
Business, logs in the account of oneself, can equally jump to corresponding information form and fill in the page, its mainly present letter filled in
Breath, online merchants provide present in the form of reward voucher, and solid shop/brick and mortar store is striven for after sale with material object or service.
According to one embodiment of the invention, buyer 110 can be selected in functional areas 210 present show sortord (degree of correlation,
Price, present businessman's popularity, prestige, distance, present species (in kind, service, electronic ticket)), and click on interrogation zone 220
Selected information (i.e. screening conditions) is submitted to background server 300 by selection option with the information of list.It note that buyer needs
Present is chosen in the present list that viewing area 230 is presented, bonus information just can be in sequence information be appeared in.
In the specific implementation of present sequence, following various ways can be included：
Relevancy ranking：Need to obtain the Commercial goods labelses that present businessman inputs, and the Commercial goods labelses of user's purchase are divided
Layer compares, and is sorted with this.
Price sorts：The present price and the preferential amount of seller of acquisition present businessman is needed, can be used " greedy algorithm " (greedy
Center algorithm refers to, when to problem solving, always makes and is currently appearing to be best selection.That is, not from entirety most
Taken on excellent, what he was made is only locally optimal solution in some sense) realize.
Popularity sorts：Calculate present and be selected ratio, be ranked up according to selected ratio height.
Prestige sorts：Need the credit value of acquisition businessman.
Distance-taxis：Based on the database of background server 300, location matches inquiry near destination address is carried out.Need
Obtain the geographical location information of buyer and present businessman, herein the geographical position of buyer, it should be its ship-to or its work as
Preceding geographical position.
(2) background server 300：
Items behaviour of the operator in the functional areas that front-end client 200 is provided 210, interrogation zone 220 and viewing area 230
Make, be that the indication signal from the respective operations of front-end client 200 is received and by rear by the background server 300 of shopping platform
The processing of platform server 300 performs corresponding program module to realize.Specifically, operator passes through front-end client 200
Functional areas 210 are entered the operating instructions (for example, clicking work(using gesture operation on the display screen or mouse with interrogation zone 220
Can icon select such as Query Information, the corresponding function such as merchandise news sequence), the background server 300 of shopping platform receives
The corresponding indication signal entered the operating instructions, and local or outside pair is stored in by the computing device of background server 300
Program module is answered to realize respective operations (for example, addition information 310, Query Information 320, deletes information 330, fresh information 340
Deng), and control signal is sent to control the viewing area 230 of front-end client 200 to show the display of respective operations person's input instruction
Result screen.The background server 300 of shopping platform can be managed by Contract Manager 100.
According to the multiple embodiments of the present invention, background server 300 can include database (mysql databases) and webpage
(web) server (tomcat).But those skilled in the art can understand, herein by way of example only, the present invention not with
This is limited.
(3) interactive operation is realized：
Buyer 110, seller 120 and the specific reality of the interactive operation of present businessman 130 are described in detail below with reference to Fig. 2
It is existing.Fig. 2 is the time diagram according to the interactive operation of the buyer of the multiple embodiments of the present invention, seller and present businessman.
The first step：Information registering is carried out by front-end client 200, being divided into buyer's registration and businessman, (including seller is with giving
Product businessman) registration, the database that these log-on messages can be uploaded and are stored in the memory 400 of background server 300.According to
One embodiment of the invention, even if not selling thing in this platform, present businessman can also be registered as.
Second step：Present configuration is carried out by front-end client 200, and present configuration information is transferred to background server
300.The mainly configuration information of the progress present of businessman.According to one embodiment of the invention, the businessman (seller 120) of end article
Decision wants that open present field carries out automatic present push (i.e., if allow other presents businessman to use oneself to platform
The present column of commodity).According to another embodiment of the present invention, the platform automatic push function on present column can be determined by platform,
Seller 120 haves no right to determine.According to one embodiment of the invention, if the platform automatic push function on present column has turned on, seller 120
The configuration (for example, giving the time, giving geographic range etc.) of the preferential attribute conditions given, or present businessman 130 can be determined
The attribute conditions of present, which can also be configured, (can such as provide the end article species of present, it is possible to provide the end article price of present
Section, target geographic position scope, it is possible to provide give preferential species and scope etc.).According to one embodiment of the invention, buyer
110 can also carry out screening configuration according to the bonus information that platform pushes.For example, buyer 110 can be provided by functional areas 210
Present sequence and screening function (for example, in 100 meters/500 meters/1 kilometer range etc. geographical position screening) configure optional give
Product.
3rd step：Buyer carries out condition query by front-end client 200.Buyer can looking into from front-end client 200
Ask the search condition of area's input end article information, the inquiring information of goods from the memory 400 of server 300.
4th step：Background server 300 carries out data grabber.When buyer clicks on present column by client 200,
Present column is unfolded (in order to reduce interference, not clicking on state can be with hidden parts page frame), and obtaining buyer from current page beats
Calculate the target product information of purchase.The processor of background server 300 can be at client 200 or from Platform Server data
In storehouse to should buyer historical information record in obtain buyer essential information.Wherein, the essential information can include buyer
Geographical position, acquiescence ship-to information and/or this dispatching address etc. geographical location information.In addition, server 300 can be with
From database obtain registered trader end article geography information, and present attribute conditions (as present can be provided
End article species, it is possible to provide the end article price range of present, target geographic position scope, it is possible to provide give preferential kind
Class and scope etc.).
5th step：The category configured based on the buyer, the geographic information data of seller and present businessman and the present that have captured
Property condition (can such as provide the end article species of present, it is possible to provide the end article price range of present, the geographical position of present
Scope, it is possible to provide give preferential species and scope etc.), the processor of background server 300 can perform information matches.According to this
An embodiment is invented, server 300 uses LBS (the Chinese full name of buyer and present businessman：Based on location-based service, English full name：
Location Based Services) geographical position, and the attribute conditions information configured according to present is matched, with
It is determined that be adapted to the present of end article that buyer selectes, wherein the attribute conditions of present can by seller, present businessman and/or
Platform Server (i.e. server 300) is configured.According to another embodiment of the present invention, server 300 can further allow buyer
The screening function that functional areas 210 according to client 200 are provided screens to present.
6th step：Server 300 is ranked up to bonus information, and is sent the present after sequence to the client of buyer and arranged
Table is to be shown in the viewing area 230 of client.According to one embodiment of the invention, server 300 be to the default sort of present away from
From the distance of the dispatching address (or buyer's current geographic position) of buyer's end article.Buyer can be by changing in client 200
Become querying condition or selection intelligent sequencing to change present sequence.
According to one embodiment of the invention, buyer can select present screening conditions (example by the functional areas 210 of client 200
Such as, the degree of correlation, price, present businessman's popularity, prestige, distance, present species (in kind, service, electronic ticket)), and pass through
The button of interrogation zone 220 is submitted, then the client of buyer can send screening signal, background server 300 to background server 300
Present can be screened and sorted according to the screening conditions for the buyer that the screening signal is provided.Implemented according to the present invention one
Example, server 300 can provide intelligent sequencing function, and server 300 can obtain the goods browse information of buyer from database,
And by its correlation with the present (commodity/commodity related service/commodity associated coupons) in the present list that currently provides
Be compared, pick out and browse the higher present of the commodity degree of correlation, regard as user with greater need for present, in this, as sequence
One of reference factor.
7th step：Present is given by client 200.After buyer chooses present, jump to commodity pay the page, and into
Work(pay after, background server 300 receive instruction merchandise successfully and selected present the first indication signal.When receiving above-mentioned
After one indication signal, the forward end client 200 of server 300 sends the second indication signal, to indicate the display in client 200
Area 230 obtains corresponding present mark (Quick Response Code or redemption code), if present is reward voucher, the second indication signal meeting
The page jump of viewing area 230 of client 200 is indicated to corresponding present webpage or present merchant web page, if present is entity
Shop, then second indication signal can indicate to show the solid shop/brick and mortar store information (such as reality on the viewing area 230 of client 200
Geographical location information in body shop etc.).
Fig. 3 is the present method for pushing flow chart according to the present column of the multiple embodiments of the present invention.Note that this method by
Performed by server, and the present includes but are not limited to physical goods, electronic ticket and/or service.As shown in figure 3, according to
The present method for pushing on the present column of the multiple embodiments of the present invention includes：
Step 301：Receive the first businessman and the log-on message that at least one second businessman is submitted by client, and be stored in
In the database of the server, wherein second businessman is first businessman's using the present column of first businessman
Commodity provide present.
Step 302：The present configuration information of second businessman is received, wherein the present configuration information includes described give
Multiple attribute conditions of product, the multiple attribute conditions include the geographical location information of present.
Step 303：Collect the geographical location information of receiving for the end article that the buyer selectes.
Step 304：Given according to what stored in the database of the server at least 1 second businessman was provided
The multiple attribute conditions of product configuration information, will be collected into described in receive the described more of geographical location information and multiple presents
The geographical location information in individual attribute conditions is matched, to determine that the multiple of end article for being adapted to buyer to select give
Product.
Step 305：According to positional information of the multiple present compared to the end article, the multiple present is entered
Row sequence, and the present list after sequence is sent to be presented in the present of the end article to the client terminal device of buyer
Column.According to one embodiment of the invention, the present list after sequence is sent to be presented in the client terminal device of buyer in step 305
Behind the present column of the end article, server can further receive the screening letter of the client from the buyer
Number, and the present list is screened according to the screening signal.It is right in step 305 according to one embodiment of the invention
Present is ranked up, or when buyer selects the intelligent sequencing of present by client, before server can be according to buyer
Goods browse information, multiple presents in the present list have browsed the degree of correlation of commodity with buyer, and according to institute
The degree of correlation is stated to be ranked up multiple presents in the present list.
Step 306：Receive to indicate that the end article is merchandised successfully and the first of present referring to of being chosen of buyer
Show signal.
Step 307：The second configured information is sent to the client of the buyer, to provide the information of the present.
According to one embodiment of the invention, the second configured information instruction shows present mark, institute in the client of the buyer
Stating present mark includes Quick Response Code or redemption code.According to another embodiment of the present invention, the second configured information instruction is described
The client of buyer jumps to corresponding present webpage or present merchant web page.It is described according to another embodiment of the present invention
Second configured information indicates to show solid shop/brick and mortar store information in the client of the buyer.
According to the present method for pushing of the multiple embodiments of the present invention, mainly including several aspects：
First：Combine the online transaction mode of buyer and more businessman's geographical location information.In general shopping at network platform,
Even the shopping website of B2C patterns as Jingdone district, its use to buyer's geography information and the geography information of businessman
It is extremely limited.Generally only can oneself nearest shop of recommended distance buyer, many times, at all without what use.However,
Push mode using present provided by the present invention, background server can with the nearest registered trader of matching distance buyer, without
Only oneself shop.This is in the case where platform registered trader is more, and match information is with regard to highly useful.
Second：Present field as advertisement field.Different from typically present as accessory (or even all improper commodity
Treat), treat as " cheap ", the system is as promotion item present, and present businessman can utilize present binding popular
Commodity increase store traffic, obtain more profits.Although coming in the short term, present businessman is loss, from long-term
From the point of view of, the volume of the flow of passengers of on-line shop can increase, and reward voucher can also boost consumption, and solid shop/brick and mortar store can pull the after-sale service for obtaining user, increase
While popularity, the income in future is also virtually added.
3rd：It is preferential present can be managed by platform rather than businessman.The preferential federation of businessman allows people to have one kind, and " wool goes out
On chimera " sensation, moreover, for benefit, requirement of the businessman to the amount of present is significantly larger than matter.If by platform pipe
Reason, because only collection information expense and administration fee, present can't be directly contacted, but voluntarily be controlled by present businessman, given
Product businessman is buyer's StoreFront nearby mostly, so, in quality and after sale on have certain guarantee.Certainly, transaction platform
Customer can be not only buyer, the interests of the seller can be also taken into account.The commodity of the same price, customer are to be ready to select naturally
That more than preferential present, still more, those presents can also can use.
By mode discussed above, customer can be maximized according to the present method for pushing of the multiple embodiments of the present invention
Interests, also can be businessman improve sales volume in itself, it is of course also possible to improve the flow of present businessman, optimize the effectiveness of present,
Present gives the people to " needs ".
It is above the better embodiment citing of the present invention, those skilled in the art are after above-mentioned embodiment is read, energy
Enough learn how to implement the present invention.Without departing from the spirit of the invention, those skilled in the art can be lifted to the present invention
Embodiment makes various deformation, and these deformations are each fallen within protection scope of the present invention.Protection scope of the present invention, with specification
Claims be defined.
Claims (8)
1. a kind of present method for pushing on present column, as performed by server, the present method for pushing on the present column includes：
Receive the first businessman and the log-on message that at least one second businessman is submitted by client, and be stored in the server
In database, given wherein second businessman is provided using the present column of first businessman for the commodity of first businessman
Product；
The present configuration information of second businessman is received, wherein the present configuration information includes multiple attributes of the present
Condition, the multiple attribute conditions include the geographical location information of present；
Collect the geographical location information of receiving for the end article that the buyer selectes；
The present configuration information provided according to stored in the database of the server at least 1 second businessman
The multiple attribute conditions, will be collected into described in receive geographical location information and multiple presents the multiple attribute conditions in
The geographical location information matched, to determine the multiple presents of end article for being adapted to buyer to select；
According to positional information of the multiple present compared to the end article, the multiple present is ranked up, and to
The client terminal device of buyer sends the present list after sequence to be presented in the present column of the end article；
When receiving to indicate that the end article merchandises successfully and after the first indication signal of the present chosen of buyer, to
The client of the buyer sends the second configured information, to provide the information of the present.
2. the present method for pushing on present column according to claim 1, it is characterised in that further comprise：
The present list after sequence is being sent to be presented in the present column of the end article to the client terminal device of buyer
Afterwards, the screening signal of the client from the buyer is received, and the present list is entered according to the screening signal
Row screening.
3. the present method for pushing on present column according to claim 1, it is characterised in that further comprise：
According to the goods browse information of the buyer, multiple presents in the present list have browsed commodity with buyer
The degree of correlation, and multiple presents in the present list are ranked up according to the degree of correlation.
4. the present method for pushing on present column according to claim 1, it is characterised in that the present includes business in kind
Product, electronic ticket and/or service.
5. the present method for pushing on present column according to claim 1, it is characterised in that the second configured information instruction
Present mark is shown in the client of the buyer, the present mark includes Quick Response Code or redemption code；Or described
Two configured informations indicate to jump to corresponding present webpage or present merchant web page in the client of the buyer；Or
The second configured information instruction shows solid shop/brick and mortar store information in the client of the buyer.
6. a kind of server, the present for performing present column pushes, and the server includes：
Processor, following operate is completed during for performing the program in memory：
Receive the first businessman and the log-on message that at least one second businessman is submitted by client, and be stored in the server
In database, given wherein second businessman is provided using the present column of first businessman for the commodity of first businessman
Product；
The present configuration information of second businessman is received, wherein the present configuration information includes multiple attributes of the present
Condition, the multiple attribute conditions include the geographical location information of present；
Collect the geographical location information of receiving for the end article that the buyer selectes；
The present configuration information provided according to stored in the database of the server at least 1 second businessman
The multiple attribute conditions, will be collected into described in receive geographical location information and multiple presents the multiple attribute conditions in
The geographical location information matched, to determine the multiple presents of end article for being adapted to buyer to select；
According to positional information of the multiple present compared to the end article, the multiple present is ranked up, and to
The client terminal device of buyer sends the present list after sequence to be presented in the present column of the end article；
When receiving to indicate to merchandise successfully and after the first indication signal of the present chosen of buyer, to the institute of the buyer
State client and send the second configured information, to provide the information of the present.
7. server according to claim 6, it is characterised in that the memory is contained in the server, Huo Zhesuo
Memory is stated to be located at outside the server.
8. a kind of storage medium, storing program, for described program in the computing device of being serviced device, perform claim requires 1-
The step of present method for pushing on the present column any one of 5.
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| CN201710758179.0A CN107507037B (en) | 2017-08-29 | 2017-08-29 | Server, gift pushing method of gift box and storage medium |
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| CN201710758179.0A CN107507037B (en) | 2017-08-29 | 2017-08-29 | Server, gift pushing method of gift box and storage medium |
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| CN107507037B (en) | 2020-12-22 |
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