CN107025563A - Follow the trail of the method and system for delivering advertisement - Google Patents
Follow the trail of the method and system for delivering advertisement Download PDFInfo
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- CN107025563A CN107025563A CN201610063761.0A CN201610063761A CN107025563A CN 107025563 A CN107025563 A CN 107025563A CN 201610063761 A CN201610063761 A CN 201610063761A CN 107025563 A CN107025563 A CN 107025563A
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- 238000013480 data collection Methods 0.000 description 2
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- 230000000052 comparative effect Effects 0.000 description 1
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- 238000005457 optimization Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses a kind of method and system for following the trail of dispensing advertisement, including：Ad data is configured on advertising management backstage, and generates the advertisement link of advertisement, and is submitted to associated intermediary；The medium delivers link according to advertisement link generation；User is obtained to the click commands for delivering link, link is jumped into advertising management backstage；Advertising management backstage obtains the parameter that the handbill ID and associated intermediary of respective advertisement are passed over, and judges the dispensing mode of the advertisement.By the above-mentioned means, the present invention is easy to operate, it is only necessary to can be tracked after the corresponding advertisement putting information of easy configuration；And support various medium release platforms and deliver mode, unified collect delivers data.
Description
Technical field
The present invention relates to advertisement putting technical field, deliver the method for advertisement more particularly, to a kind of tracking and be
System.
Background technology
At present, when a company is in game or other new product issues, it usually needs deliver substantial amounts of
Advertisement is used to guide.And it is typically all to pass through third party's medium (such as to deliver advertisement：Search engine, advertising company
Deng) carry out.Different places are delivered, user clicks on corresponding dispensing advertisement link, jumps to corresponding trip
Website of playing completes conversion.
But different advertising media and dispensing mode are a lot, have plenty of independent dispensing, have plenty of and be distributed to down
The medium of category carries out secondary deliver.And trace mode is also not quite alike, have plenty of by Pixel Tracking (as
Element tracking) mode, what is had is then by way of S2S (server-to-server), to follow the trail of data all in each medium
Backstage, it is difficult to be managed.Sometimes the advertising message collected and it is actual have deviation (than if any medium chase after
Track is by being collected in the addition script on the page that succeeds in registration, it is possible to occur once registering with a user
It is multiple, there is invalid login), it is impossible to true statistics to which player are real conversion users, to data point
Analysis easily produces error.
The content of the invention
The technical problems to be solved by the invention are：According to the user data obtained in advertisement link, it can be achieved
The dispensing mode of advertisement, and can know whether to deliver effectively indirectly.
In order to solve the above-mentioned technical problem, the technical solution adopted by the present invention is：A kind of follow the trail of is provided to deliver extensively
The method of announcement, including：
Ad data is configured on advertising management backstage, and generates the advertisement link of advertisement, and is submitted to related matchmaker
It is situated between；
The medium delivers link according to advertisement link generation；
User is obtained to the click commands for delivering link, link is jumped into advertising management backstage；
Advertising management backstage obtains the parameter that the handbill ID and associated intermediary of respective advertisement are passed over, and sentences
The dispensing mode of the disconnected advertisement.
To solve the above problems, the present invention also provides a kind of system followed the trail of and deliver advertisement, including：
Pushing module is configured, for configuring ad data on advertising management backstage, and the advertisement chain of advertisement is generated
Connect, and be submitted to associated intermediary；
Generation module is linked, link is delivered according to advertisement link generation for the medium；
Jump module is obtained, for obtaining user to the click commands for delivering link, link is jumped to
Advertising management backstage；
Output module is analyzed, the handbill ID and associated intermediary of respective advertisement are obtained for advertising management backstage
The parameter passed over, judges the dispensing mode of the advertisement.
The beneficial effects of the present invention are：Prior art is different from, the present invention is wide in the configuration of advertising management backstage
Data are accused, and generate advertisement link, and are submitted to associated intermediary；And further generation deliver link, when with
Family is clicked on after the link, will jump to advertising management backstage；So as to obtain respective advertisement handbill ID and
The parameter that associated intermediary is passed over, judges the dispensing mode of the advertisement.By the above-mentioned means, present invention behaviour
Facilitate, it is only necessary to can be tracked after the corresponding advertisement putting information of easy configuration；And support various matchmakers
Jie's release platform and dispensing mode, unified collect deliver data.
Brief description of the drawings
Fig. 1 is the schematic flow sheet of the inventive method embodiment one；
Fig. 2 is the structured flowchart of present system embodiment two；
Fig. 3 is the advertisement putting trace flow schematic diagram of the specific embodiment of the invention.
Embodiment
To describe technology contents, the objects and the effects of the present invention in detail, below in conjunction with embodiment simultaneously
Accompanying drawing is coordinated to be explained.
Fig. 1 is refer to, the embodiment of the present invention one provides a kind of method followed the trail of and deliver advertisement, including：
S1：Ad data is configured on advertising management backstage, and generates the advertisement link of advertisement, and is submitted to phase
Close medium；
S2：Associated intermediary delivers link according to advertisement link generation；
S3：User is obtained to the click commands for delivering link, link is jumped into advertising management backstage；
S4：Advertising management backstage obtains the parameter that the handbill ID and associated intermediary of respective advertisement are passed over,
Judge the dispensing mode of the advertisement.
When ad data described in the embodiment of the present invention one includes the content of advertisement putting, delivers mode and deliver
Between.
Mode is delivered simultaneously different, such as (Pixel Tracking or S2S), therefore according to different dispensing sides
Formula generates unique encodings, and jumps to the corresponding advertisement guiding page.
It should be appreciated that the link of Ad Track is divided into two kinds, a kind of is the chain in the generation of configuration phase
Connect, such as:http：//xxx.99.comBillid=1122, this is distinguished by different handbills.In addition
One kind is to deliver link, is referred to after generation advertisement link, target side can submit to this advertisement link specifically
Medium delivered, and the address of the actual dispensing of medium may have diversified forms, see the matchmaker specifically delivered
It is situated between, such as:http：//xxx.99.comThis advertisement link of billid=1122, which is delivered, arrives actual after ad4game media
The link that medium generation is delivered is probably http://www.ad4game.com/XXXX, then player is right after clicking on
Jump to the advertisement link http of target side：//xxx.99.comBillid=1122.
The advertisement guiding page is obtained after user's registration information, judges whether to redirect according to the unique encodings；
The advertisement guiding page, which also adjusts back log-on message, the unique encodings, gives advertising management backstage,
Advertising management backstage judges whether log-on message matches with unique encodings；
If so, being then defined as active registration；
Conversely, being then defined as invalid login.
After ad data is obtained, the embodiment of the present invention one needs to collect the ad data, and analyzes with life
Into form；User as filtering is redirected without advertisement guide page accesses；To IP address and cookie
Value is verified, removes repeated registration information, limits brush log-on message, and carries out calculating conversion, notifies matchmaker
It is situated between；Data are filtered in coordinating, and by comparing internal data, confirm inactive users etc..And according to institute
Form is stated, advertisement putting situation information is exported.
Wherein, brush registration refers to that partial player only clicks on an advertisement link, but in enrollment page registration
See multiple registered users on multiple accounts, surface, but actually effective only one of which.Brush registration
With regard to the brush amount of kinds of goods in similar present electric business website, and virtually free from purchase.
Calculate conversion to carry out by customized rule in system background, be presently mainly according to registration
CookieId, the information such as IP, such as multiple identical cookieId only calculate an effective registration, are considered as only
One registration number.Specific rule can be adjusted according to actual conditions, and final purpose is to allow the data of collection
Closer to real input situation.
Handbill Id is the billid generated in configuration phase, such as:http：//xxx.99.comBillid=1122, this
Individual is the key parameter of whole Ad Track, for identifying this unique advertisement putting, for transmitting and going here and there
Join each tracking link.
Prior art is different from, the present invention configures ad data on advertising management backstage, and generates dispensing and linked,
And it is submitted to associated intermediary；After user clicks on the link, advertising management backstage will be jumped to；So as to obtain
The parameter that the handbill ID and associated intermediary of respective advertisement are passed over, judges the dispensing mode of the advertisement.
By the above-mentioned means, the present invention is easy to operate, it is only necessary to after the corresponding advertisement putting information of easy configuration
It is tracked；And support various medium release platforms and deliver mode, unified collect delivers data；Certainly simultaneously
It is dynamic to collect dispensing gather data, effective dispensing conversion ratio therein is filtered out, enhancing analysis advertisement is actual to deliver
Effect.
Accordingly, as shown in Fig. 2 the present invention also provides a kind of system 100 followed the trail of and deliver advertisement, including：
Pushing module 110 is configured, for configuring ad data on advertising management backstage, and the advertisement of advertisement is generated
Link, and it is submitted to associated intermediary；
Generation module 120 is linked, for delivering link according to advertisement link generation；
Jump module 130 is obtained, for obtaining user to the click commands for delivering link, link is redirected
To advertising management backstage；
Output module 140 is analyzed, the handbill ID and correlation of respective advertisement are obtained for advertising management backstage
The parameter that medium is passed over, judges the dispensing mode of the advertisement.
Wherein, in addition to coding generation module, for generating unique encodings according to different dispensing modes, and
Jump to the corresponding advertisement guiding page.Specifically：
The advertisement guiding page is obtained after user's registration information, judges whether to redirect according to the unique encodings；
Wherein, the advertisement guiding page is that guiding player completes registration, generally can all be jumped after the completion of registration
Turn, be to jump directly to registration to complete prompting specifically depending on different game, after the completion of some game registrations
The page, has plenty of and directly carries out corresponding games page；
The advertisement guiding page, which also adjusts back log-on message, the unique encodings, gives advertising management backstage,
Advertising management backstage judges whether log-on message matches with unique encodings；
If so, being then defined as active registration；
Conversely, being then defined as invalid login.
Wherein, the ad data includes the content of advertisement putting, delivers mode and release time.
It is described analysis output module 130 specifically for：
Collect the ad data, and analyze to generate form；
According to the form, advertisement putting situation information is exported；
Wherein analysis ad data includes：
The user redirected without advertisement guide page is filtered to access；
IP address and cookie values are verified, repeated registration information, limitation brush registration letter is removed
Breath, and carry out calculating conversion, advice media；
Data are filtered in coordinating, and by comparing internal data, confirm inactive users.
For convenience of understanding, below in conjunction with accompanying drawing, illustrated by a specific embodiment.
Also referring to Fig. 1~Fig. 3；Wherein Fig. 3 is the flow signal of advertisement putting tracking in specific embodiment
Figure.
Based on current needs, the present invention is main to be carried out from the following aspects：
One is to deliver conveniently.The present invention can support the Data Collection of various advertising media to follow the trail of.Realize the step
Main method be filled on corresponding advertising management backstage need deliver advertising message, such as：XX plays
Registration promote etc., backstage will automatically generate the dispensing chained address of the advertisement, and user is provided using the link
Advertisement putting is can be carried out to specific medium business.
Two be the various Ad Track modes of automatic adaptation.According to the dispensing link generated in previous step, player
Anywhere the advertisement clicked on can all be first directed into advertisement backstage, and advertisement backstage can be suitable with automatic detection
With various medium trace modes, judgement is that (server is arrived by Pixel Tracking (pixel tracking) modes or S2S
Server) mode, and select the agreement for being adapted to the trace mode to parse redirected link, the related letter of record
Cease after cookie, and be directed to actual advertisement page and go.
Three be that filtering is repeated and illegal ad click, improves data accuracy.Advertisement backstage will provide correspondence
Callback interface be used to carry out data collection to advertisement promotion page, such as user's registration then can be according to collecting
Log-on message is easy to be compared with medium tracking information.
Four be that automatic collect statistics compare advertisement putting actual effect, increases the secondary ratio that information is collected to advertisement
It is right, it can customize rule and carry out comparative conversions, such as count the IP data of account registration, if unique registration,
Situation of reaching the standard grade of the account etc., calculates the actual dispensing effect of advertisement, and providing data for Media Specialist supports.
Specifically, can it be simply following 3 stages：
A：Configuration phase
1) advertisement putting information configuration：The step is main to carry out configuration generation advertisement company in ad system management backstage
Connect, such as:http：//xxx.99.comBillid=1122, fills in the content of advertisement putting, delivers mode (Pixel
After the information such as Tracking or S2S, advertisement redirected link, release time, advertisement link is submitted to specifically
Medium delivered..
B：Deliver the collection stage (exemplified by registering number and collect)
1) advertisement putting：The effect of the step is that the advertisement link for generating configuration phase is submitted to corresponding medium,
Corresponding deliver is generated by medium to link, and is delivered to specific advertisement position and is pushed to potential user..It is specific next
Say, the advertisement link that medium can be submitted according to management backstage automatically generates dispensing link and advertisement unique mark,
The actual address delivered may have diversified forms, see the medium specifically delivered, example advertisement link as the aforementioned
Delivering the dispensing link that actual medium is generated after ad4game media is probably
http://www.ad4game.com/XXXX, then jumps to advertisement link http after player's click：
//xxx.99.comBillid=1122.
2) user clicks on：In the step, if user is interested in the ad content of dispensing, it will click on and deliver
Link, so as to jump to the advertisement link, and jumps to the management backstage.
3) management backstage：The main purpose of the step is to obtain previous step to redirect, and obtain handbill Id with
And the parameter that associated intermediary is passed over, handbill Id is the billid generated in configuration phase, such as:http：
//xxx.99.comBillid=1122, this is the key parameter of whole Ad Track, unique for identifying this
Advertisement putting, for each tracking link of transmitting and connect.Management backstage is responsible for after record click, and judging should
The dispensing mode (Pixel Tracking or S2S) of handbill, cookie is generated only by different dispensing modes
One coding, and jump to the corresponding actual advertisement guiding page.As player clicks on http：
//xxx.99.comThe management backstage turned after billid=1122, advertising management backstage is configured according to step A
Information, automatic recording game A click, according to way of media record cookie is delivered, (different media are thrown on backstage
Different information can be recorded by putting, such as：Ad4game S2S modes record tid, the information such as medium loopback address),
Automatic record billid and exclusive identification code, and jump to game A registration page a.reg.99.com.
4) user's registration：User completes Advertising registration according to guiding page prompts in the step, and registration page can basis
Dispensing mode notifies advertising media, and determines whether that advertisement guide page is redirected according to cookie unique encodings
And by interface by log-on message, cookie coding etc., which is adjusted back, gives advertisement backstage, then removes corresponding
cookie.Such as：Player can point out player to complete registration in a.reg.99.com, and backstage is sentenced automatically after the completion of registration
Whether the cookie information of the advertisement backstage generation of disconnected cookie information and previous step matches, and is returned if matching
It is transmitted to advertisement backstage and records a registration.
It should be noted that cookie unique encodings, which are users, clicks on the unique encodings generated after advertisement link, use
Come identify this click, only by advertisement link come just can with this encode, it is of the present invention jump
Turn to refer to judge whether to be that the access brought by clicking on advertisement link (is by directly accessing because of the player having
Registered address, this part is just not belonging to the user that advertisement putting is brought).If there is no cookie unique encodings
It is also to register, normal register flow path is not influenceed, but this registration is to be not counted in advertisement putting band
Come.In addition so-called " interface ", be after registration is complete, if what advertisement backstage was brought, registration station
Point needs log-on message returning to advertising management backstage, is currently to be returned by web services mode, i.e.,
Log-on data is issued by advertisement backstage by interface.
C：Collect the contrast stage
1) stage, which is mainly, carries out analysis generation form, the main mesh of collection and analysis to the ad data collected
Be to calculate effective advertising conversion, in the data basis that medium backstage is collected, analytic function mainly passes through
Following rule carries out filter analysis.One is that the user that filtering is redirected without guide page accesses, the certain customers
Access can be considered that non-dispensing advertisement belt carrys out user.Two be that User IP and cookie values are verified, is removed
Registration is repeated several times, part brush registration is limited.Three be to coordinate data in game to be filtered, and is passed through
Compare game to reach the standard grade, the data such as supplement with money, be probably then no effectiveness for supreme line supplements user with money always after registration
Family.For example：Registered user can judge that meeting is non-without related cookie information, then system background in step B
Advertisement belt is registered, and is compared register account number by backstage rule and the information such as reached the standard grade in A game, if upper
Line is then labeled as effective registration.
2) advertising media personnel are provided according to generation form and understands advertisement putting situation, understand that user is actual to convert feelings
Condition, can be set and carry out early warning for the relatively low advertisement putting of Partial Conversion rate, and convenient medium personnel optimization is thrown
Put scheme.
Embodiments of the invention are the foregoing is only, are not intended to limit the scope of the invention, every profit
The equivalents made with description of the invention and accompanying drawing content, or directly or indirectly it is used in the technology of correlation
Field, is included within the scope of the present invention.
Claims (10)
1. a kind of follow the trail of the method for delivering advertisement, it is characterised in that including：
Ad data is configured on advertising management backstage, and generates the advertisement link of advertisement, and is submitted to related matchmaker
It is situated between；
The medium delivers link according to advertisement link generation；
User is obtained to the click commands for delivering link, link is jumped into advertising management backstage；
Advertising management backstage obtains the parameter that the handbill ID and associated intermediary of respective advertisement are passed over, and sentences
The dispensing mode of the disconnected advertisement.
2. the method for delivering advertisement is followed the trail of according to claim 1, it is characterised in that also included：
Unique encodings are generated according to different dispensing modes, and jump to the corresponding advertisement guiding page.
3. the method for delivering advertisement is followed the trail of according to claim 1, it is characterised in that the ad data
Content including advertisement putting, dispensing mode and release time.
4. the method for delivering advertisement is followed the trail of according to claim 2, it is characterised in that
The advertisement guiding page is obtained after user's registration information, judges whether to redirect according to the unique encodings；
The advertisement guiding page, which also adjusts back log-on message, the unique encodings, gives advertising management backstage,
Advertising management backstage judges whether log-on message matches with unique encodings；
If so, being then defined as active registration；
Conversely, being then defined as invalid login.
5. the method for delivering advertisement is followed the trail of according to claim 1, it is characterised in that advertising management backstage
The parameter that the handbill ID and associated intermediary of respective advertisement are passed over is obtained, the dispensing side of the advertisement is judged
The step of formula is specially：
Collect the ad data, and analyze to generate form；
According to the form, advertisement putting situation information is exported；
Wherein analysis ad data includes：
The user redirected without advertisement guide page is filtered to access；
IP address and cookie values are verified, repeated registration information, limitation brush registration letter is removed
Breath, and carry out calculating conversion, advice media；
Data are filtered in coordinating, and by comparing internal data, confirm inactive users.
6. a kind of follow the trail of the system for delivering advertisement, it is characterised in that including：
Pushing module is configured, for configuring ad data on advertising management backstage, and the advertisement chain of advertisement is generated
Connect, and be submitted to associated intermediary；
Generation module is linked, for delivering link according to advertisement link generation；
Jump module is obtained, for obtaining user to the click commands for delivering link, link is jumped to
Advertising management backstage；
Output module is analyzed, the handbill ID and associated intermediary of respective advertisement are obtained for advertising management backstage
The parameter passed over, judges the dispensing mode of the advertisement.
7. the system for delivering advertisement is followed the trail of according to claim 6, it is characterised in that also included：
Generation module is encoded, for generating unique encodings according to different dispensing modes, and is jumped to corresponding
Advertisement guides the page.
8. the system for delivering advertisement is followed the trail of according to claim 6, it is characterised in that the ad data
Content including advertisement putting, dispensing mode and release time.
9. the system for delivering advertisement is followed the trail of according to claim 7, it is characterised in that
The advertisement guiding page is obtained after user's registration information, judges whether to redirect according to the unique encodings；
The advertisement guiding page, which also adjusts back log-on message, the unique encodings, gives advertising management backstage,
Advertising management backstage judges whether log-on message matches with unique encodings；
If so, being then defined as active registration；
Conversely, being then defined as invalid login.
10. the system for delivering advertisement is followed the trail of according to claim 6, it is characterised in that the analysis is defeated
Go out module specifically for：
Collect the ad data, and analyze to generate form；
According to the form, advertisement putting situation information is exported；
Wherein analysis ad data includes：
The user redirected without advertisement guide page is filtered to access；
IP address and cookie values are verified, repeated registration information, limitation brush registration letter is removed
Breath, and carry out calculating conversion, advice media；
Data are filtered in coordinating, and by comparing internal data, confirm inactive users.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610063761.0A CN107025563A (en) | 2016-01-29 | 2016-01-29 | Follow the trail of the method and system for delivering advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610063761.0A CN107025563A (en) | 2016-01-29 | 2016-01-29 | Follow the trail of the method and system for delivering advertisement |
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|---|---|
| CN107025563A true CN107025563A (en) | 2017-08-08 |
Family
ID=59524171
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| CN201610063761.0A Withdrawn CN107025563A (en) | 2016-01-29 | 2016-01-29 | Follow the trail of the method and system for delivering advertisement |
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Cited By (7)
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| CN108804695A (en) * | 2018-06-14 | 2018-11-13 | 广州谱道网络科技有限公司 | Promotion link generation and identification method and device |
| CN109189836A (en) * | 2018-08-22 | 2019-01-11 | 北京旷视科技有限公司 | Bulletin dissemination method, device, combat success display systems and storage medium |
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| CN112616069A (en) * | 2020-12-01 | 2021-04-06 | 上海连尚网络科技有限公司 | Streaming media video playing and generating method and equipment |
| CN113095875A (en) * | 2021-04-06 | 2021-07-09 | 杭州数跑科技有限公司 | Message delivery effect statistical method and related device |
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