CN106899646A - Information-pushing method, system, intelligent member card and Cloud Server - Google Patents
Information-pushing method, system, intelligent member card and Cloud Server Download PDFInfo
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- CN106899646A CN106899646A CN201510973653.2A CN201510973653A CN106899646A CN 106899646 A CN106899646 A CN 106899646A CN 201510973653 A CN201510973653 A CN 201510973653A CN 106899646 A CN106899646 A CN 106899646A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/10—Protocols in which an application is distributed across nodes in the network
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/53—Network services using third party service providers
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- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a kind of information-pushing method, system, intelligent member card and Cloud Server, wherein, method includes：Intelligent member card detects the identification information of retail shop, wherein, retail shop has multiple inductors；Intelligent member card generates stop place and residence time of the user in retail shop according to multiple inductors；Stop place and residence time of the intelligent member card by the identification information of retail shop, user in retail shop are sent to Cloud Server；Stop place and residence time of the Cloud Server according to identification information, the user of retail shop in retail shop obtain the shopping preference information of user；And Cloud Server according to shopping preference information to user's pushed information.The method achieve retail shop can intelligence to neighbouring user push its may commercial activities information interested, improve the validity for pushing commercial activities information.
Description
Technical field
The present invention relates to communication technical field, more particularly to a kind of information-pushing method, system, intelligent member card and cloud service
Device.
Background technology
At present, retail shop can provide the corresponding leaflet for being printed on retail shop's action message, to increase to increase sales volume to user
The effect of publicity, so as to attract user to come to buy corresponding commodity.But the above-mentioned method for pushing to retail shop's information, it is impossible to
Selection receives the user of the leaflet, the leaflet may be issued into uninterested user, can not only cause the effect of publicity not
Substantially, and the waste of resource is caused.
The content of the invention
The purpose of the present invention is intended at least solve one of above-mentioned technical problem to a certain extent.
Therefore, first purpose of the invention is to propose a kind of information-pushing method, the method achieve retail shop's intelligence to
Neighbouring member pushes the information that user may be interested so that user will not miss the preferential activity of commodity interested, lifting
Consumer's Experience, and the validity of pushed information is improve, so as to increase the transaction success rate of retail shop.
Second object of the present invention is to propose a kind of intelligent member card.
Third object of the present invention is to propose a kind of Cloud Server.
Fourth object of the present invention is to propose a kind of information transmission system.
It is the information-pushing method of first aspect present invention embodiment up to above-mentioned purpose, including：Intelligent member card detects retail shop
Identification information, wherein, the retail shop has multiple inductors；The intelligent member card is generated according to the multiple inductor
Stop place and residence time of the user in the retail shop；The intelligent member card is by the identification information of retail shop, described
Stop place and residence time of the user in the retail shop are sent to Cloud Server；Mark of the Cloud Server according to retail shop
The stop place and residence time of information, the user in the retail shop obtain the shopping preference information of the user；And
The Cloud Server is according to the shopping preference information to user's pushed information.
Information-pushing method according to embodiments of the present invention, the multiple inductors generation by intelligent member card in retail shop is used
Stop place and residence time of the family in retail shop, and by the identification information of the stop place and residence time and retail shop send to
Cloud Server, the shopping preference information of user is generated for Cloud Server, so as to the preference information according to user is pushed to user
Information so that user will not miss the preferential activity of commodity interested, improve Consumer's Experience, and improve pushed information
Validity, so as to increase the transaction success rate of retail shop.
In addition, in one embodiment of the invention, the Cloud Server is according to identification information, the user of retail shop in institute
The shopping preference information for stating the stop place in retail shop and the residence time acquisition user is specifically included：The Cloud Server root
The merchandise news of retail shop's sale and the positional information of commodity are obtained according to the identification information of the retail shop, and according to the user
The position letter of the corresponding merchandise news in stop place and residence time and the multiple retail shop and commodity in multiple retail shops
Breath obtains the shopping preference information of the user.
In one embodiment of the invention, the multiple inductor is located at the diverse location in the retail shop, intelligence meeting
Member's card generates the user in the business according to the signal intensity of the multiple inductors for detecting and the position of the multiple inductor
Stop place and residence time in paving.
In one embodiment of the invention, described information includes in advertising message, shopping favor information and membership information
Plant or various.
It is the intelligent member card of second aspect present invention embodiment up to above-mentioned purpose, including：Detection module, for detecting business
The identification information of paving, wherein, the retail shop has multiple inductors；Generation module, for being given birth to according to the multiple inductor
The stop place in the retail shop and residence time into user；Sending module, for by the identification information of retail shop, the use
Stop place and residence time of the family in the retail shop are sent to Cloud Server, so that the Cloud Server is according to the mark of retail shop
The stop place and residence time of knowledge information, the user in the retail shop obtain the shopping preference information of the user, and
According to the shopping preference information to user's pushed information.
Intelligent member card according to embodiments of the present invention, the position generation user of the multiple inductors in retail shop is in retail shop
Retail shop in stop place and the residence time, and by the stop place in the retail shop and the identification information of residence time and retail shop
Send to Cloud Server, the shopping preference information of user generated for Cloud Server, so as to the preference information according to user to
Family pushed information so that user will not miss the preferential activity of commodity interested, improve Consumer's Experience, and improve and push away
Deliver letters the validity of breath, so as to increase the transaction success rate of retail shop.
In addition, in one embodiment of the invention, the multiple inductor is located at the diverse location in the retail shop, described
Intelligent member card generates the user and exists according to the signal intensity of the multiple inductors for detecting and the position of the multiple inductor
Stop place and residence time in the retail shop.In one embodiment of the invention, described information include advertising message,
One or more in shopping favor information and membership information.
It is the Cloud Server of third aspect present invention embodiment up to above-mentioned purpose, including：Receiver module, for receiving intelligence
Stop place and residence time of the user that member card sends in retail shop；Acquisition module, for the identification information according to retail shop,
Stop place and residence time of the user in the retail shop obtain the shopping preference information of the user；And push mould
Block, for according to it is described shopping preference information to user's pushed information.
Cloud Server according to embodiments of the present invention, obtains the position generation of multiple inductors of the intelligent member card in retail shop
Stop place and residence time of the user in retail shop, so that Cloud Server is according to the stop place and residence time and retail shop
Identification information generates the shopping preference information of user, so that the preference information according to user is to user's pushed information so that user
The preferential activity of commodity interested will not be missed, Consumer's Experience is improved, and improves the validity of pushed information, so that
Increase the transaction success rate of retail shop.
In addition, in one embodiment of the invention, the acquisition module specifically for：According to the identification information of the retail shop
Obtain the merchandise news of retail shop's sale and the positional information of commodity, and the stopping in multiple retail shops according to the user
Stay the shopping of the positional information acquisition user of position and residence time and the multiple retail shop corresponding merchandise news and commodity
Preference information.
It is up to above-mentioned purpose, the information transmission system of fourth aspect present invention embodiment, including second aspect present invention embodiment
Cloud Server described in described intelligent member card and third aspect present invention embodiment.
Information transmission system according to embodiments of the present invention, the position of the multiple inductors by intelligent member card in retail shop
Stop place and residence time of the generation user in retail shop, and by the stop place and the identification information of residence time and retail shop
Send to Cloud Server, the shopping preference information of user generated for Cloud Server, so as to the preference information according to user to
Family pushed information so that user will not miss the preferential activity of commodity interested, improve Consumer's Experience, and improve and push away
Deliver letters the validity of breath, so as to increase the transaction success rate of retail shop.
The additional aspect of the present invention and advantage will be set forth in part in the description, and partly will from the following description become bright
It is aobvious, or recognized by practice of the invention.
Brief description of the drawings
The above-mentioned and/or additional aspect of the present invention and advantage will be apparent from the following description of the accompanying drawings of embodiments
Be readily appreciated that, wherein,
Fig. 1 is the flow chart of information-pushing method according to an embodiment of the invention；
Fig. 2 is the structural representation of intelligent member card according to an embodiment of the invention；
Fig. 3 is the structural representation of Cloud Server according to an embodiment of the invention；And
Fig. 4 is the structural representation of information transmission system according to an embodiment of the invention.
Reference：Intelligent member card 200, Cloud Server 300, detection module 210, generation module 220, sending module
230, receiver module 310, acquisition module 320 and pushing module 330.
Specific embodiment
Embodiments of the invention are described below in detail, the example of the embodiment is shown in the drawings, wherein identical from start to finish
Or similar label represents same or similar element or the element with same or like function.Retouched below with reference to accompanying drawing
The embodiment stated is exemplary, it is intended to for explaining the present invention, and be not considered as limiting the invention.
Below with reference to the accompanying drawings information-pushing method, system, intelligent member card and the Cloud Server of the embodiment of the present invention described.
It should be noted that the intelligent member card in the embodiment of the present invention not only has the function described in the embodiment of the present invention,
Also there is regular member to block the functions such as possessed integration, commodity discounting.
Fig. 1 is the flow chart of information-pushing method according to an embodiment of the invention.
As shown in figure 1, the information-pushing method includes：
S110, intelligent member card detects the identification information of retail shop, wherein, retail shop has multiple inductors.
Specifically, when user is when doing shopping or going window-shopping, intelligent member card detects the mark letter of the retail shop near it
Breath, so as to can obtain retail shop nearby whether there is corresponding activity.And inductor is provided with retail shop, the sensing in retail shop
Device is multiple, and the diverse location in retail shop can accurately detect user institute by above-mentioned multiple inductors
Position, wherein, the identification information of retail shop refers to identifying the identification information of its uniqueness, by the identification information
The relevant information of the retail shop, such as type of merchandize, product locations, retail shop's title of retail shop etc. can be got.
S120, intelligent member card generates stop place and residence time of the user in retail shop according to multiple inductors.
Specifically, the multiple inductors in retail shop are located at the diverse location of retail shop, and intelligent member card can be more according to what is detected
Stop place of the position detection user of the signal intensity of individual inductor and multiple inductors in retail shop, wherein it is possible to manage
Solution, when user is closer to certain inductor, the signal of the inductor is stronger, i.e., intelligent member card can be by detection
The position that the signal strength detection user of multiple position sensors stayed in retail shop, and, it will be appreciated that the inductor has meter
When device, duration when detecting that the signal intensity of inductor exceedes preset range, so as to according to the position of multiple inductors
Put stop place and residence time in retail shop with signal intensity generation user.
S130, stop place and residence time of the intelligent member card by the identification information of retail shop, user in retail shop is sent to cloud
Server.
Preferably, the identification information that browses track and retail shop of the intelligent member card such as in infrared mode by user in retail shop is sent out
Deliver to Cloud Server.It should be noted that in an embodiment of the present invention, intelligent member card is to Cloud Server transmission data
Mode is included but is not limited in infrared mode, such as, intelligent member card can also be transmitted using modes such as WiFi to Cloud Server
Data.
S140, stop place and residence time of the Cloud Server according to identification information, the user of retail shop in retail shop obtains user
Shopping preference information.
Specifically, be stored with the corresponding identification information of multiple retail shops in Cloud Server, and the identification information includes each retail shop
The corresponding merchandise news in each position and its classification, by the position of the stop place by user in multiple retail shops and above-mentioned commodity
Put and compare, to generate the information and classification of the browsed commodity of user, wherein, title of the merchandise news including the commodity,
The specific information such as the place of production, manufacturer, taste, so the information of the commodity of the browsed multiple retail shops of user to obtaining and
Classification, so as to the shopping for obtaining user is liked.Wherein, shopping hobby can include multiple.
For example, stop place and corresponding identification information of the Cloud Server according to user in multiple retail shops get user
Stopped in the position of the commodity of the chocolate of each retail shop, and can be somebody's turn to do according to the merchandise news of the above-mentioned chocolate for obtaining
Chocolate is A brands, therefore show that the shopping hobby of the user is：Like the chocolate of A brands.
Preferably, in one embodiment of the invention, Cloud Server is according to corresponding to user in the stop place of multiple retail shops
The similarity of commodity and the number of number of visits generate the shopping preference information of user, such as user browsed retail shop B, C
And D, it is chocolate-like to get user in the repeatedly browsed commodity of three retail shops, then the shopping hobby for getting user is
Like buying chocolate-like commodity, if user is only in the commodity of the browsed cup classes once of retail shop A, not cup
Class commodity are liked as the shopping of user.
In one embodiment of the invention, inductor also can record the length of residence time of the user before each inductor,
And then combine merchandise news and classification that the identification information of retail shop generates user's stops, so as to according to user retail shop and business
The shopping hobby of the length generation user of product residence time, such as, get user's residence time before chocolate-like commodity
It is most long, then using chocolate-like commodity as user shopping hobby, it is necessary to explanation, according to user before commodity Sojourn times
Between shopping of the length to generate user to like can also be multiple, such as using the commodity of residence time front three most long as
The shopping hobby of user.
S150, Cloud Server is according to shopping preference information to user's pushed information.
Specifically, when detect member retail shop it is neighbouring when, Cloud Server according to the preference information of user to
Family pushes its information interested, wherein, the information may include in advertising message, shopping favor information and membership information etc.
One or more, for example, Cloud Server to shopping hobby be like chocolate user push chocolate preferential letter
Breath, to shopping hobby for like buy books user push its be member retail shop member privilege information.
The information-pushing method of the embodiment of the present invention, the position generation of the multiple inductors by intelligent member card in retail shop
Stop place and residence time of the user in retail shop, and the identification information of the stop place and residence time and retail shop is sent out
Cloud Server is delivered to, the shopping preference information of user is generated for Cloud Server, so that the preference information according to user is to user
Pushed information so that user will not miss the preferential activity of commodity interested, improves Consumer's Experience, and improve push
The validity of commodity correlated activation information, so as to increase the transaction success rate of retail shop.
In order to realize above-described embodiment, the invention allows for a kind of intelligent member card, Fig. 2 is according to of the invention one
The structural representation of the intelligent member card of embodiment, as shown in Fig. 2 the intelligent member card includes：Detection module 210,
Generation module 220 and sending module 230.
Wherein, detection module 210, the identification information for detecting retail shop, wherein, retail shop has multiple inductors.
Specifically, when user is when doing shopping or going window-shopping, the card of detection module 210 detects the mark of the retail shop near it
Knowledge information, so as to can obtain retail shop nearby whether there is corresponding activity.And inductor is provided with retail shop, in retail shop
Inductor is multiple, the diverse location in retail shop, and detection module 210 can be with by above-mentioned multiple inductors
Position where accurately detecting user, wherein, the identification information of retail shop refers to identifying the mark letter of its uniqueness
Breath, can get the relevant information of the retail shop by the identification information, such as the type of merchandize of retail shop, product locations,
Retail shop's title etc..
Generation module 220, for generating stop place and residence time of the user in retail shop according to multiple inductors.
Specifically, multiple inductors in retail shop are located at the diverse location of retail shop, and generation module 220 can be according to detecting
The position generation user of the signal intensity of multiple inductors and multiple inductors in retail shop when browsing stop place and stopping
Between, wherein it is possible to understand, when user is closer to certain inductor, the signal of the inductor is stronger, that is, generate
Module 220 can be by detecting the position that the signal strength detection user of the position of multiple inductors stayed in retail shop, so that basis
Stop place and residence time of the position generation user of multiple inductors in retail shop.
Sending module 230, for the stop place by the identification information of retail shop, user in retail shop and residence time send to
Cloud Server, stop place and residence time for Cloud Server according to identification information, the user of retail shop in retail shop obtain
The shopping preference information of user, and according to shopping preference information to user's pushed information.Preferably, sending module 230 can be with
The identification information of residence time and stop place and retail shop of the infrared mode by user in retail shop is sent to Cloud Server.
Specifically, be stored with the corresponding identification information of multiple retail shops in Cloud Server, and the identification information includes each retail shop
The corresponding merchandise news in each position and its classification, stop place is browsed with above-mentioned commodity by by user in multiple retail shops
Position compare, to generate the information and classification of the browsed commodity of user, wherein, the name of merchandise news including the commodity
The specific information such as title, the place of production, manufacturer, taste, so the commodity of the browsed multiple retail shops of user to obtaining letter
Breath and classification, so as to the shopping for obtaining user is liked.Wherein, shopping hobby can include multiple.
For example, stop place and corresponding identification information of the Cloud Server according to user in multiple retail shops get user
In the record for stopping of the commodity of the chocolate of each retail shop, and be can obtain according to the merchandise news of the above-mentioned chocolate for obtaining
The chocolate is A brands, therefore show that the shopping hobby of the user is：Like the chocolate of A brands.
Preferably, in one embodiment of the invention, Cloud Server is corresponding in the stop place of multiple retail shops according to user
The similarity of commodity and the number of number of visits generate the shopping preference information of user, such as user browsed retail shop B, C and
D, it is chocolate-like to get user in the repeatedly browsed commodity of three retail shops, then get the shopping hobby of user to like
Purchase chocolate-like commodity, if user is only in the commodity of the browsed cup classes once of retail shop A, not handle cup subclass business
Product are liked as the shopping of user.
Alternatively, in one embodiment of the invention, inductor also can record residence time of the user before each inductor
Length, and the time is sent to Cloud Server by sending module 230, and then Cloud Server can combine the mark of retail shop
Knowledge information generates the merchandise news and classification of user's stops, so that according to user in retail shop and the commodity residence time length
The shopping hobby of user is generated, such as, it is most long to get user's residence time before chocolate-like commodity, then by chocolate
As the shopping hobby of user, it is necessary to explanation, length according to user's residence time before commodity generates use to class commodity
The shopping hobby at family can also be multiple, such as like the shopping of the commodity of residence time front three most long as user.
Further, when detect member retail shop it is neighbouring when, Cloud Server according to the preference information of user to
User pushes its information interested, wherein, the information may include advertising message, shopping favor information and membership information etc.
In one or more, for example, Cloud Server to shopping hobby be like chocolate user push chocolate it is preferential
Information, to shopping hobby for like buy books user push its be member retail shop member privilege information.
The intelligent member card of the embodiment of the present invention, position generation user the stopping in retail shop of the multiple inductors in retail shop
Position and residence time are stayed, and the identification information of the stop place and residence time and retail shop is sent to Cloud Server, with
The shopping preference information of user is generated for Cloud Server, so that the preference information according to user is to user's pushed information so that use
Family will not miss the preferential activity of commodity interested, improve Consumer's Experience, and improve push commodity correlated activation information
Validity, so as to increase the transaction success rate of retail shop.
In order to realize above-described embodiment, the invention allows for a kind of Cloud Server, Fig. 3 is according to one embodiment of the invention
Cloud Server structural representation, as shown in figure 3, the Cloud Server includes：Receiver module 310, acquisition module 320
With pushing module 330.
Wherein, receiver module 310, for receiving stop place and residence time of the user of intelligent member card transmission in retail shop
And the identification information of retail shop.
Specifically, when user is when doing shopping or going window-shopping, intelligent member card detects the mark letter of the retail shop near it
Breath, so as to can obtain retail shop nearby whether there is corresponding activity.And inductor is provided with retail shop, the sensing in retail shop
Device is multiple, and the diverse location in retail shop can accurately detect user institute by above-mentioned multiple inductors
Position, wherein, the identification information of retail shop refers to identifying the identification information of its uniqueness, by the identification information
The relevant information of the retail shop, such as type of merchandize, product locations, retail shop's title of retail shop etc. can be got.
More specifically, the multiple inductors in retail shop are located at the diverse location of retail shop, and retail shop has multiple inductors, intelligence
Member card can generate user in retail shop according to the position of the signal intensity of the multiple inductors for detecting and multiple inductors
Interior stop place and residence time, wherein it is possible to understand, when user is closer to certain inductor, the inductor
Signal it is stronger, i.e., intelligent member card can be slow-witted in retail shop by detecting the signal strength detection user of the position of multiple inductors
The position crossed, so as to generate stop place and residence time of the user in retail shop according to the situational map of multiple inductors.
Preferably, the user that receiver module 310 is received intelligent member card and such as sent in infrared mode browses rail in retail shop
Mark and the identification information of retail shop.
Acquisition module 320, for the stop place according to user in multiple retail shops and residence time and corresponding identification information
Obtain the shopping preference information of user.
Specifically, be stored with the corresponding identification information of multiple retail shops in Cloud Server, and the identification information includes each retail shop
The corresponding merchandise news in each position and its classification, acquisition module 320 by the stop place by user in multiple retail shops with
The position of above-mentioned commodity compares, to generate the information and classification of the browsed commodity of user, wherein, merchandise news includes should
The specific information such as title, the place of production, manufacturer, taste of commodity, and then the browsed multiple retail shops of user to obtaining
Merchandise news and classification, so as to the shopping for obtaining user is liked.Wherein, shopping hobby can include multiple.
For example, acquisition module 320 according to user in multiple retail shops browse track and corresponding identification information gets
User left stop record in the position of the commodity of the chocolate of each retail shop, and according to the commodity of the above-mentioned chocolate for obtaining
Information can obtain the chocolate and be A brands, therefore show that the shopping hobby of the user is：Like the chocolate of A brands.
Preferably, in one embodiment of the invention, acquisition module 320 according to user in the stop place pair of multiple retail shops
The similarity of the commodity answered and the number of number of visits generate the shopping preference information of user, such as the browsed retail shop B of user,
C and D, it is chocolate-like to get user in the repeatedly browsed commodity of three retail shops, then the shopping hobby for getting user is
Like buying chocolate-like commodity, if user is only in the commodity of the browsed cup classes once of retail shop A, not cup
Class commodity are liked as the shopping of user.
Alternatively, in one embodiment of the invention, inductor also can record residence time of the user before each inductor
Length, and then acquisition module 320 combine retail shop identification information generate user's stops merchandise news and classification so that
According to user in the shopping hobby of retail shop and the commodity residence time length generation user, such as, user is got in chalk
Residence time is most long before power class commodity, then like, it is necessary to explanation, root the shopping of chocolate-like commodity as user
The shopping hobby that user is generated according to the length of user's residence time before commodity can also be multiple, such as by the residence time most
The commodity of front three long are liked as the shopping of user.
Pushing module 330, for according to shopping preference information to user's pushed information.
Specifically, when detect member retail shop it is neighbouring when, pushing module 330 according to the preference information of user to
User pushes its information interested, wherein, the information may include advertising message, shopping favor information and membership information etc.
In one or more, for example, pushing module 330 is that the user for liking chocolate pushes chocolate to shopping hobby
Favor information, to shopping hobby for like buy books user push its be member retail shop member privilege information.
The Cloud Server of the embodiment of the present invention, obtains the position generation user of multiple inductors of the intelligent member card in retail shop
Stop place and residence time in retail shop, so that Cloud Server is according to the stop place and the mark of stop track and retail shop
Knowledge information generates the shopping preference information of user, so that the preference information according to user is to user's pushed information so that user is not
The preferential activity of commodity interested can be missed, Consumer's Experience is improved, and improve having for push commodity correlated activation information
Effect property, so as to increase the transaction success rate of retail shop.
In order to realize above-described embodiment, the invention allows for a kind of information transmission system, Fig. 4 is according to of the invention one
The structural representation of the information transmission system of embodiment, as shown in figure 4, the information transmission system includes：Intelligent member card 200
With Cloud Server 300.
Wherein, the function description of intelligent member card 200 is retouched by Fig. 2 with reference to the embodiment of the present invention to the function of intelligent member card
State, will not be repeated here.
The function description of Cloud Server 300 is described by Fig. 3 with reference to the embodiment of the present invention to the function of Cloud Server, herein not
Repeat again.
The information transmission system of the embodiment of the present invention, the position generation of the multiple inductors by intelligent member card in retail shop
Stop place and residence time of the user in retail shop, and the identification information of the stop place and residence time and retail shop is sent
To Cloud Server, the shopping preference information of user is generated for Cloud Server, so as to be pushed away to user according to the preference information of user
Deliver letters breath so that user will not miss the preferential activity of commodity interested, improve Consumer's Experience, and improve push letter
The validity of breath, so as to increase the transaction success rate of retail shop.
In the description of the invention, " multiple " is meant that at least two, such as two, three etc., unless otherwise clearly having
The restriction of body.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specific example ",
Or the description of " some examples " etc. means to combine specific features, structure, material or feature that the embodiment or example are described
It is contained at least one embodiment of the invention or example.In this manual, the schematic representation to above-mentioned term need not
Identical embodiment or example must be directed to.And, the specific features of description, structure, material or feature can be with office
Combined in an appropriate manner in one or more embodiments or example.Additionally, in the case of not conflicting, this area
Technical staff can be tied the feature of the different embodiments or example described in this specification and different embodiments or example
Close and combine.
Represent in flow charts or logic and/or step described otherwise above herein, for example, being considered for reality
The order list of the executable instruction of existing logic function, in may be embodied in any computer-readable medium, for instruction
Execution system, device or equipment (such as computer based system, including the system of processor or other can be performed from instruction
The system of system, device or equipment instruction fetch and execute instruction) use, or with reference to these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium " can any can be included, store, communicating, propagating
Or transmission procedure is used for instruction execution system, device or equipment or with reference to these instruction execution systems, device or equipment
Device.The more specifically example (non-exhaustive list) of computer-readable medium includes following：With one or more cloth
The electrical connection section (electronic installation) of line, portable computer diskette box (magnetic device), random access memory (RAM) is read-only
Memory (ROM), erasable edit read-only storage (EPROM or flash memory), fiber device, and it is portable
Compact disc read-only memory (CDROM).In addition, computer-readable medium can even is that the paper that can thereon print described program
Or other suitable media, because optical scanner for example can be carried out by paper or other media, then enter edlin, solution
Translate or if necessary processed with other suitable methods and electronically obtain described program, be then stored in computer
In memory.
It should be appreciated that each several part of the invention can be realized with hardware, software, firmware or combinations thereof.In above-mentioned reality
In applying mode, software that multiple steps or method can in memory and by suitable instruction execution system be performed with storage or
Firmware is realized.If for example, realized with hardware, and in another embodiment, can be with well known in the art
Any one of row technology or their combination are realized：With the logic gates for realizing logic function to data-signal
Discrete logic, the application specific integrated circuit with suitable combinational logic gate circuit, programmable gate array (PGA) is existing
Field programmable gate array (FPGA) etc..
Those skilled in the art be appreciated that to realize all or part of step that above-described embodiment method is carried is can
Completed with the hardware that correlation is instructed by program, described program can be stored in a kind of computer-readable recording medium,
The program upon execution, including one or a combination set of the step of embodiment of the method.
Additionally, during each functional unit in each embodiment of the invention can be integrated in a processing module, or each
Individual unit is individually physically present, it is also possible to which two or more units are integrated in a module.Above-mentioned integrated module was both
Can be realized in the form of hardware, it would however also be possible to employ the form of software function module is realized.If the integrated module with
The form of software function module is realized and as independent production marketing or when using, it is also possible to which storage is in a computer-readable
In taking storage medium.
Storage medium mentioned above can be read-only storage, disk or CD etc..Although having been shown and described above
Embodiments of the invention, it is to be understood that above-described embodiment is exemplary, it is impossible to be interpreted as limitation of the present invention,
One of ordinary skill in the art can be changed to above-described embodiment, change, replacing and modification within the scope of the invention.
Claims (10)
1. a kind of information-pushing method, it is characterised in that comprise the following steps：
Intelligent member card detects the identification information of retail shop, wherein, the retail shop has multiple inductors；
When the intelligent member card generates stop place in the retail shop of the user and stops according to the multiple inductor
Between；
Stop place and residence time hair of the intelligent member card by the identification information of retail shop, the user in the retail shop
Deliver to Cloud Server；
Obtain stop place and residence time of the Cloud Server according to the identification information, the user of retail shop in the retail shop
Take the shopping preference information of the user；And
The Cloud Server is according to the shopping preference information to user's pushed information.
2. information-pushing method as claimed in claim 1, it is characterised in that the Cloud Server is believed according to the mark of retail shop
The shopping preference information that the stop place and residence time of breath, the user in the retail shop obtain the user is specifically included：
The Cloud Server obtains the merchandise news of retail shop's sale and the position letter of commodity according to the identification information of the retail shop
Breath, and the stop place in multiple retail shops and residence time and the multiple retail shop corresponding commodity according to the user
The positional information of information and commodity obtains the shopping preference information of the user.
3. information-pushing method as claimed in claim 1, it is characterised in that the multiple inductor is located in the retail shop
Diverse location, the intelligent member card is according to the signal intensity of the multiple inductors for detecting and the position of the multiple inductor
Put stop place and residence time of the generation user in the retail shop.
4. information-pushing method as claimed in claim 1, it is characterised in that described information include advertising message, do shopping it is excellent
One or more in favour information and membership information.
5. a kind of intelligent member card, it is characterised in that including：
Detection module, the identification information for detecting retail shop, wherein, the retail shop has multiple inductors；
Generation module, for generating stop place and residence time of the user in the retail shop according to the multiple inductor；
Sending module, sends out for the stop place by the identification information of retail shop, the user in the retail shop and residence time
Cloud Server is delivered to, the stop place for the Cloud Server according to the identification information, the user of retail shop in the retail shop
Put and the residence time obtains the shopping preference information of the user, and letter is pushed to the user according to the shopping preference information
Breath.
6. intelligence member card as claimed in claim 5, it is characterised in that
The multiple inductor is located at the diverse location in the retail shop, and the intelligent member card is according to the multiple sensing for detecting
When the position of the signal intensity of device and the multiple inductor generates stop place of the user in the retail shop and stops
Between.
7. intelligence member card as claimed in claim 5, it is characterised in that described information include advertising message, do shopping it is preferential
One or more in information and membership information.
8. a kind of Cloud Server, it is characterised in that including：
Receiver module, for receiving stop place and residence time and retail shop of the user of intelligent member card transmission in retail shop
Identification information；
Acquisition module, the stop place in the retail shop and stop for the identification information according to the retail shop, the user
Time obtains the shopping preference information of the user；And
Pushing module, for according to it is described shopping preference information to user's pushed information.
9. Cloud Server as claimed in claim 8, it is characterised in that the acquisition module specifically for：
Identification information according to the retail shop obtains the merchandise news of retail shop's sale and the positional information of commodity, and according to institute
State stop place and residence time and the multiple retail shop corresponding merchandise news and commodity of the user in multiple retail shops
Positional information obtains the shopping preference information of the user.
10. a kind of information transmission system, it is characterised in that including：
Intelligent member card as described in any one of claim 5 to 7；
Cloud Server as described in any one of claim 8 to 9.
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| CN201510973653.2A CN106899646A (en) | 2015-12-21 | 2015-12-21 | Information-pushing method, system, intelligent member card and Cloud Server |
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Application publication date: 20170627 |