CN106886526A - The layout method and placement device of promotion link - Google Patents

Abstract

A specific embodiment of the present invention provides a layout method and a layout device for promotional links, wherein the layout method includes: obtaining the number of clicks of each promotional link in the current display window; The above promotion links are displayed hierarchically. The invention can increase the number of user visits of promotional links and promote the development of Internet economy.

Description

Promotion link layout method and layout device

technical field

The present invention relates to the technical field of information processing, in particular to a method for analyzing data concerned by Internet users, and specifically to a layout method and a layout device for promotional links.

Background technique

Since entering the 21st century, the Internet has increasingly affected people's daily life, especially in the economic field, causing the recombination and construction of production methods, production relations, and production factors in various industries. Human beings have thus entered the Internet era. The Internet economy is the sum of economic activities based on the Internet. At the current stage of development, it mainly includes five types: e-commerce, Internet finance, instant messaging, search engines and online games. In the era of the Internet economy, the economic activities of economic entities such as production, exchange, distribution, and consumption, as well as the economic behavior of entities such as financial institutions and government functional departments, rely more and more on information networks and rely on network data for prediction and decision-making.

Specifically, people mainly access specific websites or webpages through various network links, and the presentation methods of network links on browsers are also various, including text, pictures, videos, etc. After users click on the text, pictures, and videos, they can Entering the website or web page guided by the network link, because the presentation method and position of the network link remain unchanged, it is less attractive to users, and the number of user clicks is difficult to increase. Well, the more users who visit the destination URL, the better.

Therefore, those skilled in the art urgently need to develop a layout method of promotional links, which can increase the number of user visits of promotional links and promote the development of the Internet economy.

Contents of the invention

In view of this, the technical problem to be solved by the present invention is to provide a promotion link layout method and a layout device, which solves the problem in the prior art that the presentation method and presentation position of the promotion links are not changed, resulting in low visits to the promotion links.

In order to solve the above-mentioned technical problems, a specific embodiment of the present invention provides a method for layout of promotional links, including: obtaining the number of clicks of each promotional link in the current display window; Links are displayed hierarchically.

Another specific embodiment of the present invention provides a layout device for promotional links, including: a click volume acquisition unit, used to acquire the click volume of each promotional link that needs to be displayed in the current display window; a layered display unit, used for The promotion links are displayed hierarchically in the current display window according to the number of hits.

Based on the above specific implementation of the present invention, it can be known that the promotion link layout method and layout device have at least the following beneficial effects or characteristics: according to the number of clicks of each promotion link, the promotion links are displayed hierarchically in the current display window, and Based on the user terminal information, the presentation form of the promotion link is set in the current display window, and the promotion link with a large number of clicks and the user's tendency to visit is displayed in the first position of the first display layer, so that it is convenient for the user to click, and the click volume of the promotion link increases. The pertinence of data push promotes the rapid development of the Internet economy.

It should be understood that the above general description and the following specific embodiments are only exemplary and explanatory, and should not limit the scope of the present invention.

Description of drawings

The accompanying drawings, which follow and form a part of the specification of the invention, illustrate example embodiments of the invention and together with the description serve to explain the principles of the invention.

FIG. 1 is a flow chart of Embodiment 1 of a promotion link layout method provided by a specific embodiment of the present invention;

FIG. 2 is a flow chart of Embodiment 2 of a promotion link layout method provided by a specific embodiment of the present invention;

FIG. 3 is a flow chart of Embodiment 3 of a promotion link layout method provided by a specific embodiment of the present invention;

FIG. 4 is a flow chart of Embodiment 4 of a promotion link layout method provided by a specific embodiment of the present invention;

FIG. 5 is a flow chart of Embodiment 5 of a promotion link layout method provided by a specific embodiment of the present invention;

FIG. 6 is a block diagram of Embodiment 1 of a promotional link layout device provided in a specific embodiment of the present invention;

FIG. 7 is a block diagram of Embodiment 2 of a layout device for promoting links provided in a specific embodiment of the present invention;

FIG. 8 is a block diagram of Embodiment 3 of a promotional link layout device provided in a specific embodiment of the present invention;

FIG. 9 is a schematic diagram of a specific application example 1 of a promotional link layout device provided in a specific embodiment of the present invention;

FIG. 10 is a schematic diagram of a second specific application example of a promotion link layout device provided in a specific embodiment of the present invention;

Fig. 11 is a schematic diagram of a specific application example 3 of a promotional link layout device provided in a specific embodiment of the present invention;

FIG. 12 is a schematic diagram of a specific application example 4 of a promotion link layout device provided in a specific embodiment of the present invention;

FIG. 13 is a schematic diagram of a fifth specific application example of a promotion link layout device provided in a specific embodiment of the present invention;

Fig. 14 is a schematic diagram of a sixth specific application example of a promotional link layout device provided in a specific embodiment of the present invention;

Fig. 15 is a schematic diagram of a specific application example 7 of a promotional link layout device provided in a specific embodiment of the present invention;

FIG. 16 is a schematic diagram of an eighth specific application example of a promotion link layout device provided in a specific embodiment of the present invention.

detailed description

In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the spirit of the disclosure of the present invention will be clearly described below with the accompanying drawings and detailed descriptions. Any person skilled in the art will understand the embodiments of the present invention. , when it can be changed and modified by the technology taught in the content of the present invention, it does not depart from the spirit and scope of the content of the present invention.

The exemplary embodiments and descriptions of the present invention are used to explain the present invention, but not to limit the present invention. In addition, elements/members with the same or similar numbers used in the drawings and embodiments are used to represent the same or similar parts.

As used herein, "first", "second", ... etc. do not refer to a particular sequence or order, nor are they used to limit the present invention, but are only used to distinguish elements or operations described with the same technical terms .

Regarding the directional terms used herein, such as: up, down, left, right, front or rear, etc., only refer to the directions of the drawings. Accordingly, the directional terms used are for illustration and not for limitation of the present invention.

As used herein, "comprising", "comprising", "having", "comprising" and so on are all open terms, meaning including but not limited to.

As used herein, "and/or" includes any or all combinations of the stated things.

The terms "approximately" and "about" used herein are used to modify any quantity or error that may vary slightly, but these slight changes or errors will not change its essence. Generally speaking, the range of slight changes or errors modified by such terms may be 20% in some embodiments, 10% in some embodiments, 5% in some embodiments or other numerical values. Those skilled in the art should understand that the aforementioned values can be adjusted according to actual needs, and are not limited thereto.

Certain terms used to describe the present application are discussed below or elsewhere in this specification to provide those skilled in the art with additional guidance in describing the present application.

Fig. 1 is a flow chart of Embodiment 1 of a promotion link layout method provided by a specific embodiment of the present invention. As shown in Fig. 1, the number of clicks of each promotion link is counted, and the promotion links are displayed hierarchically according to the number of clicks .

The specific embodiment of this accompanying drawing comprises:

Step 101: Obtain the number of clicks of each promotion link that needs to be displayed in the current display window. The currently displayed windows include web pages, video playback windows, user login platforms, game operation interfaces, and the like. If there are 30 promotional links that need to be displayed in the current display window, count the number of clicks of each promotional link.

Step 102: Display the promotion link hierarchically in the current display window according to the number of hits. Since a total of 30 promotional links need to be displayed in the current display window, due to the limited space in the current display window, the current display window can only display 10 promotional links at most. If you want to display 30 promotional links in the current display window, you need to display them in layers , that is to display the 30 promotional links in three layers. When the user clicks a promotional link in the first layer, the promotional link in the second layer is displayed. When the user clicks a promotional link in the second layer, it displays The promotion link of the third layer; of course, the promotion link of the third layer can also be displayed cyclically as time goes by.

See Figure 1, count the clicks of each promotion link that needs to be displayed in the current display window, display the promotion links in layers according to the clicks, arrange the display of the promotion links reasonably, and increase the overall visits of the promotion links, thereby promoting development of the internet economy. For example, the promotion links are sorted according to the number of clicks. Since the promotion links with a large number of clicks are more likely to be clicked by users, they are ranked in the first display layer. Similarly, the promotion links displayed on the second display layer and the third display layer are allocated sponsored links. This can increase the overall visits of promotional links and increase the revenue of network service providers. Similarly, for link promoters, if the layout of promotional links is arranged reasonably, it will also help improve the efficiency of data push.

Fig. 2 is a flow chart of Embodiment 2 of a layout method for a promotional link provided in a specific embodiment of the present invention. As shown in Fig. 2, the presentation form of the promotional link is configured in the current display window according to the user terminal information, so as to achieve Better information promotion effect.

The specific implementation of the accompanying drawings includes:

Step 103: Obtain the user terminal information of the user accessing the currently displayed window. User terminal information includes user terminal IP address information, user registration information, user network bandwidth information, user history operation information, and the like. User history operation information includes operation time period and operation frequency. For example, the geographic location information of the user can be obtained according to the IP address information of the user terminal.

Step 104: Configure the presentation form of the promotion link in the current display window based on the user terminal information. Presentation forms include video display, text display, image display, flash display, etc. For example, the user's network bandwidth status can be known according to the user's network bandwidth information. If the user's bandwidth status is not good, the promotion link can be presented to the user in the form of text display, saving the user's bandwidth while completing the push of the promotion link. In addition, according to the historical operation information of the user, it is known that the user pays more attention to the promotion links displayed in the flash in history, therefore, more promotion links can be presented to the user in the form of flash display to attract the user to click.

Referring to FIG. 2 , based on the user terminal information, a promotion link in a corresponding presentation form is pushed to the user to increase the interest of the user and increase the probability of the promotion link being clicked by the user.

Fig. 3 is a flow chart of Embodiment 3 of a promotion link layout method provided by a specific embodiment of the present invention. As shown in Fig. 3, the promotion links can also be hierarchically sorted in the current display window according to the user terminal information Display, further enhance the user's interest, and increase the probability of the promotion link being clicked by the user.

The specific implementation of the accompanying drawings includes:

Step 105: Display the promotion link hierarchically in the current display window based on the user terminal information. User terminal information includes user terminal IP address information, user registration information, user network bandwidth information, user history operation information, and the like. User history operation information includes operation time period and operation frequency. For example, the geographic location information of the user can be obtained according to the IP address information of the user terminal. For example, according to the IP address information of the user terminal, it is known that the user is located in Hainan Province. At this time, it is necessary to arrange the promotion links that the users in Hainan Province are more interested in to be displayed on the first layer, so as to increase the number of clicks on the promotion links.

Referring to Fig. 3, the promotion link is displayed hierarchically in the current display window according to the user terminal information to further enhance the user's interest and increase the probability of the promotion link being clicked by the user. Recently, a large number of maternity and baby products have been purchased. Therefore, the promotional links related to maternity and baby products can be displayed on the first layer to increase the probability of users clicking the promotional links. In other embodiments of the present invention, the promotion link can be hierarchically displayed in the current display window based on the click amount and the user terminal information at the same time. At this time, the click amount and the user terminal information can be assigned weight values respectively, according to The final weight value of the promotion link is displayed hierarchically, and it can also be preferentially displayed according to the number of clicks or user terminal information. Another kind of information (click amount or user terminal information) is used as a reference for hierarchical display. The present invention does not This is the limit.

Fig. 4 is a flow chart of Embodiment 4 of a method for laying out promotional links provided in a specific embodiment of the present invention. As shown in Fig. 4, promotional links are laid out on different display layers according to the number of clicks of promotional links, and on the same display layer , there are also advantages and disadvantages of the display position, and it is necessary to arrange the positions on the same display layer according to the number of clicks of the promotion links, so as to further increase the total number of clicks of the promotion links.

The specific implementation of the accompanying drawings includes:

Step 106: Adjust the position of the promotion link in the current display window according to the click amount. Arrange the positions on the same display layer according to the number of clicks of the promotion links. For example, the position above the current display window is better than the position below the current display window. You can arrange the promotion links with a large number of clicks on the top of the current display window for convenience. More users click, thereby increasing the total number of clicks on promotional links, which can increase the revenue of network service providers. Similarly, for link promoters, if the layout of promotional links is arranged reasonably, it will also help improve the efficiency of data push.

As shown in Figure 4, the promotion links with a large number of clicks are arranged at the upper position of the current display window, which is convenient for more users to click, thereby increasing the total clicks of the promotion links and increasing the revenue of the network service provider. Similarly, if the link For promoters, arranging the layout of promotion links reasonably is also conducive to improving the efficiency of data push. For example, the current display window can display 10 promotional links at the same time, sort the clicks of these 10 promotional links, and at the same time sort the pros and cons of the 10 positions on the current display window, and finally compare the 10 promotional links with the corresponding position to match.

Fig. 5 is a flow chart of Embodiment 5 of a method for laying out promotional links provided in a specific embodiment of the present invention. Links are displayed hierarchically.

The specific implementation of the accompanying drawings includes:

Step 107: Adjust the position of the promotion link in the current display window based on the user terminal information. User terminal information includes user terminal IP address information, user registration information, user network bandwidth information, and user history operation information. User history operation information includes operation time period and operation frequency. For example, according to the user's historical operation information, it is known that the user has browsed a lot of information on maternity and baby products in the recent period, and the promotion links related to maternity and baby products in the current display window can be configured in the priority position, which is convenient for users to find and click, thereby improving the promotion links. hits.

Referring to Fig. 5, in other embodiments of the present invention, the position of the promotion link in the current display window can also be adjusted according to the user terminal information and clicks at the same time. The final weight value of the promotion link adjusts the position of the promotion link in the current display window to increase the user's interest, thereby increasing the number of clicks on the promotion link.

Fig. 6 is a block diagram of Embodiment 1 of a promotional link layout device provided in a specific embodiment of the present invention. As shown in Fig. 6, the number of clicks of each promotional link is counted, and the promotional links are classified according to the number of clicks of the promotional links. layer display.

In the specific implementation manner of this drawing, the layout device 100 of the promotion link includes a click quantity acquisition unit 10 and a layered display unit 20, wherein the click quantity acquisition unit 10 is used to acquire each promotion link that needs to be displayed in the current display window. The number of clicks on the link; the layered display unit 20 is configured to display the promotion link in a layered manner in the current display window according to the number of clicks.

Referring to Figure 6, since the current display window cannot display all the promotional links at the same time, it is necessary to display the promotional links in layers. What kind of promotional links are displayed on each layer can obtain higher clicks, which is one of the technical problems to be solved by the present invention. Count the number of clicks of each promotion link that needs to be displayed in the current display window, display the promotion links in layers according to the clicks, make reasonable arrangements for the display of promotion links, increase the overall visits of promotion links, and promote the development of the Internet economy . For example, the promotion links are sorted according to the number of clicks. Since the promotion links with a large number of clicks are more likely to be clicked by users, they are ranked in the first display layer. Similarly, the promotion links displayed on the second display layer and the third display layer are allocated sponsored links. This can increase the overall visits of promotional links and increase the revenue of network service providers. Similarly, for link promoters, if the layout of promotional links is arranged reasonably, it will also help improve the efficiency of data push.

Fig. 7 is a block diagram of Embodiment 2 of a promotional link layout device provided in a specific embodiment of the present invention. As shown in Fig. 7, the presentation form of the promotional link is configured in the current display window according to the user terminal information, using the existing resources to maximize the attention of users, so as to achieve better information promotion effect.

In the specific implementation manner of the drawing, the layout device 100 of the promotion link further includes an information acquisition unit 30, wherein the information acquisition unit 30 is used to acquire user terminal information of a user accessing the currently displayed window; the presentation form configuration unit 40 is used to The user terminal information configures the presentation form of the promotion link in the current display window.

Referring to FIG. 7 , based on the user terminal information, a promotion link in a corresponding presentation form is pushed to the user to increase the interest of the user and increase the probability of the promotion link being clicked by the user.

In other embodiments of the present invention, the layered display unit 20 is further configured to display the promotion link layeredly in the current display window according to the amount of clicks and the user terminal information. In other embodiments of the present invention, the promotion link can be hierarchically displayed in the current display window based on the click amount and the user terminal information at the same time. At this time, the click amount and the user terminal information can be assigned weight values respectively, according to The final weight value of the promotion link is displayed hierarchically, and it can also be preferentially displayed according to the number of clicks or user terminal information. Another kind of information (click amount or user terminal information) is used as a reference for hierarchical display. The present invention does not This is the limit.

Fig. 8 is a block diagram of Embodiment 3 of a promotional link layout device provided in a specific embodiment of the present invention. As shown in Fig. 8, the user terminal information of the visiting user is obtained, and the promotional link is updated according to the user terminal information and the number of clicks. Display in layers.

In the specific implementation manner of the drawing, the promotion link layout device 100 further includes a position configuration unit 50, wherein the position configuration unit 50 is configured to adjust the position of the promotion link in the current display window according to the user terminal information.

Referring to FIG. 8 , the user terminal information includes user terminal IP address information, user registration information, user network bandwidth information, and user history operation information. User history operation information includes operation time period and operation frequency. For example, according to the user's historical operation information, it is known that the user has browsed a lot of information on maternity and baby products in the recent period, and the promotion links related to maternity and baby products in the current display window can be configured in the priority position, which is convenient for users to find and click, thereby improving the promotion links. hits.

In other embodiments of the present invention, the position configuration unit 50 is further configured to adjust the position of the promotion link in the current display window according to the amount of clicks. Layout promotion links on different display layers according to the number of clicks of promotion links. On the same display layer, there are also advantages and disadvantages of display positions. It is necessary to arrange the positions on the same display layer according to the number of clicks of promotion links to further improve the total number of promotion links. hits. According to the number of clicks, the promotion links are displayed hierarchically, and the display of the promotion links is reasonably arranged to increase the overall visits of the promotion links, thereby promoting the development of the Internet economy. For example, the promotion links are sorted according to the number of clicks. Since the promotion links with a large number of clicks are more likely to be clicked by users, they are ranked in the first display layer. Similarly, the promotion links displayed on the second display layer and the third display layer are allocated sponsored links. This can increase the overall visits of promotional links and increase the revenue of network service providers. Similarly, for link promoters, if the layout of promotional links is arranged reasonably, it will also help improve the efficiency of data push.

FIG. 9 is a schematic diagram of a specific application example 1 of a layout device for promoting links provided in a specific embodiment of the present invention, and FIG. 10 is a schematic diagram of a specific application example 2 of a layout device for promoting links provided in a specific embodiment of the present invention. Fig. 11 is a schematic diagram of a specific application example 3 of a layout device for promoting links provided by a specific embodiment of the present invention. If a white-collar worker browses "Asahi News Network" through a mobile phone application program (APP), as shown in the figure, there are six Promotion links (promotion link 1 to promotion link 6) need to be displayed in the current display window, but the current display window only reserves two positions for arranging promotion links, which are respectively located above and below the current display window. Therefore, it needs to be divided into three layers Display these six promotional links, promotional link 1 to promotional link 6 clicks (clicks) from high to low are promotional link 2, promotional link 6, promotional link 5, promotional link 4, promotional link 1, promotional link 3 , if Figure 9 is the first display layer, Figure 10 is the second display layer, and Figure 11 is the third display layer, then the promotion link 2 and promotion link 6 are displayed on the first display layer, and the promotion link is displayed on the second display layer Link 5 and Promotion Link 4 display Promotion Link 1 and Promotion Link 3 on the third display layer.

FIG. 12 is a schematic diagram of a specific application example 4 of a layout device for promoting links provided in a specific embodiment of the present invention, and FIG. 13 is a schematic diagram of a specific application example 5 of a layout device for promoting links provided in a specific embodiment of the present invention. 14 is a schematic diagram of a specific application example 6 of a promotion link layout device provided in a specific embodiment of the present invention. As shown in the figure, it is assumed that the promotion link 2 pushes a new movie to the user, and the promotion link 6 recommends a new movie to the user. A new real estate is opened, promotion link 5 pushes a game to the user, promotion link 4 recommends a new Nike sneaker to the user, promotion link 1 pushes a resort to the user, and promotion link 3 pushes a new book to the user. Taking the first display layer as an example, to push a newly released movie, it is usually necessary to intercept a piece of video information and push it to the user to achieve the best push effect. Newly opened real estate only needs text information to introduce relevant information to achieve the predetermined push effect. However, if it is known that the user’s bandwidth status is very poor according to the user’s network bandwidth information, then the promotion link 2 used for movie push will be pushed to the user with pictures or even text, so as to ensure the loading effect of the promotion link 2 and increase the clicks of the promotion link 2 quantity.

In other embodiments of the present invention, the promotion link can also be displayed hierarchically in the current display window according to the user terminal information. Display promotion link 1 and promotion link 6 on the first display layer, display promotion link 2 and promotion link 4 on the second display layer, and display promotion link 3 and promotion link 5 on the third display layer, so that the white-collar worker The most interesting promotion links are arranged in the priority position to increase the click volume of the promotion links. In addition, corresponding weights can be assigned to promotion link clicks and user terminal information, and combined with promotion link clicks and user terminal information for layered display, the present invention is not limited thereto.

Fig. 15 is a schematic diagram of a specific application example 7 of a promotional link layout device provided in a specific embodiment of the present invention. As shown in the figure, for multiple promotional links on the same display layer, it is still necessary to adjust The positions of multiple promotion links on the same display layer are allocated. For example, promotion link 1 and promotion link 6 are displayed on the first display layer. Promotion link 1 pushes a resort to the user, and promotion link 6 recommends a new real estate to the user. The number of clicks on resorts (i.e. promotion link 1) is greater than that of newly opened real estate (i.e. promotion link 6), so the promotion link 1 is placed in a prominent position above the first display layer, and the promotion link 6 is placed on the second floor. A lower sub-prominent position on the display layer.

Fig. 16 is a schematic diagram of a specific application example 8 of a promotional link layout device provided in a specific embodiment of the present invention. As shown in the figure, the promotional link can also be displayed in the current display window when the hierarchical display is adjusted according to the user terminal information For example, according to the recent user history operation information of the white-collar worker, the white-collar worker frequently visits housing sales websites recently. It can be seen that the white-collar worker’s demand for housing push information is greater than that of resorts, so the promotion The link six is placed at the upper prominent position on the first display layer, and the promotion link one is placed at the lower second prominent position on the first display layer.

The present invention provides a layout method and a layout device for promotion links, which perform hierarchical display of the promotion links in the current display window according to the number of clicks of each promotion link, and set the promotion links in the current display window based on user terminal information The presentation form displays the promotion links with a large number of clicks and users tend to visit in the first display layer, so as to facilitate users to click, increase the clicks of promotion links, increase the pertinence of data push, and promote the development of the Internet economy. In addition, adjust the presentation form of the promotion link according to the user terminal information, reduce the memory usage rate of the user terminal (mobile phone or computer, etc.), smoothly display the promotion link in the target display window, and increase the number of user clicks on the promotion link.

The embodiment of the invention discloses the following content:

A1. A layout method for promotional links, characterized in that, the layout method for promotional links includes:

Obtain the number of clicks for each promotional link that needs to be displayed in the current display window; and

The promotion links are displayed hierarchically in the current display window according to the number of hits.

A2. The layout method of promotion links as claimed in claim A1, characterized in that, the layout method of promotion links further comprises:

Obtain the user terminal information of the user accessing the currently displayed window; and

The presentation form of the promotion link is configured in the current display window based on the user terminal information.

A3. The method for laying out promotional links according to claim A2, wherein the presentation forms include text display, image display, and flash display.

A4. The layout method of promotional links as claimed in claim A2, wherein the layout method of promotional links further comprises:

Adjusting the position of the promotion link in the current display window based on the user terminal information.

A5. The layout method of promotion links as claimed in claim A2, wherein the layout method of promotion links further comprises:

The promotion link is displayed hierarchically in the current display window based on the number of clicks and the user terminal information.

A6. The method for laying out promotion links according to claim A2, wherein the user terminal information includes user terminal IP address information, user registration information, user network bandwidth information, and user history operation information.

A7. The method for laying out promotional links according to claim A6, wherein the historical user operation information includes operation time period and operation frequency.

A8. The layout method of promotional links as claimed in claim A1, wherein the layout method of promotional links further comprises:

The position of the promotion link in the current display window is adjusted according to the amount of clicks.

A9. A layout device for promotional links, characterized in that the layout device for promotional links includes:

A click volume acquisition unit, configured to acquire the click volume of each promotion link that needs to be displayed in the current display window; and

A layered display unit, configured to display the promotion link layeredly in the current display window according to the amount of clicks.

A10. The device for layout of promotional links according to claim A9, wherein the device for layout of promotional links further comprises:

an information acquiring unit, configured to acquire user terminal information of a user accessing the currently displayed window; and

A presentation form configuring unit, configured to configure the presentation form of the promotion link in the current display window according to the user terminal information.

A11. The device for laying out promotional links according to claim A10, wherein the layered display unit is further configured to classify the promotional links in the current display window according to the amount of clicks and the user terminal information. layer display.

A12. The layout device for promotional links according to claim A10, wherein the layout device for promotional links further comprises:

A position configuration unit, configured to adjust the position of the promotion link in the current display window according to the user terminal information.

A13. The device for laying out promotional links according to claim A12, wherein the position configuration unit is further configured to adjust the position of the promotional link in the current display window according to the amount of clicks.

The above-mentioned embodiments of the present invention can be implemented in various hardware, software codes or a combination of both. For example, the embodiment of the present invention may also be a program code executed in a digital signal processor (Digital Signal Processor, DSP) to execute the above program. The invention may also involve various functions performed by a computer processor, digital signal processor, microprocessor, or Field Programmable Gate Array (FPGA). The processors described above may be configured in accordance with the present invention to perform specific tasks by executing machine-readable software code or firmware code that defines specific methods disclosed herein. The software code or firmware code can be developed into different programming languages and different formats or forms. The software code can also be compiled for different target platforms. However, different code styles, types and languages for software code and other types of configuration code for performing tasks in accordance with the present invention do not depart from the spirit and scope of the present invention.

The above are only illustrative specific implementations of the present invention. Under the premise of not departing from the concept and principle of the present invention, any equivalent changes and modifications made by those skilled in the art shall fall within the protection scope of the present invention. .

Claims (10)

1. a kind of layout method of promotion link, it is characterised in that the layout method of the promotion link includes：

Obtain the click volume of each promotion link for needing to be shown in currently displaying window；And

Layering manifestation is carried out to the promotion link in currently displaying window according to the click volume.

2. the layout method of promotion link as claimed in claim 1, it is characterised in that the cloth of the promotion link Office's method also includes：

Obtain the user terminal information for accessing currently displaying window user；And

The appearance form of the promotion link is configured in currently displaying window based on the user terminal information.

3. the layout method of promotion link as claimed in claim 2, it is characterised in that the appearance form includes Text importing, image show, flash shows.

4. the layout method of promotion link as claimed in claim 2, it is characterised in that the cloth of the promotion link Office's method also includes：

Position of the promotion link in currently displaying window is adjusted based on the user terminal information.

5. the layout method of promotion link as claimed in claim 2, it is characterised in that the cloth of the promotion link Office's method also includes：

The promotion link is layered in currently displaying window based on the click volume and the user terminal information Display.

6. the layout method of promotion link as claimed in claim 2, it is characterised in that the user terminal information Including user terminal IP address information, user's registration information, user network bandwidth information, user's history operation information.

7. the layout method of promotion link as claimed in claim 1, it is characterised in that the cloth of the promotion link Office's method also includes：

Position of the promotion link in currently displaying window is adjusted according to the click volume.

8. a kind of placement device of promotion link, it is characterised in that the placement device of the promotion link includes：

Click volume acquiring unit, the click for obtaining each promotion link for needing to be shown in currently displaying window Amount；And

Layering manifestation unit, it is aobvious for carrying out layering to the promotion link in currently displaying window according to the click volume Show.

9. the placement device of promotion link as claimed in claim 8, it is characterised in that the cloth of the promotion link Exchange device also includes：

Information acquisition unit, the user terminal information of currently displaying window user is accessed for obtaining；And

Appearance form dispensing unit, for configuring the popularization chain in currently displaying window according to the user terminal information The appearance form for connecing.

10. the placement device of promotion link as claimed in claim 9, it is characterised in that the cloth of the promotion link Exchange device also includes：

Position dispensing unit, for adjusting the promotion link in currently displaying window according to the user terminal information Position.