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CN106651429B - A kind of advertisement sending method Internet-based - Google Patents

A kind of advertisement sending method Internet-based Download PDF

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CN106651429B
CN106651429B CN201610901714.9A CN201610901714A CN106651429B CN 106651429 B CN106651429 B CN 106651429B CN 201610901714 A CN201610901714 A CN 201610901714A CN 106651429 B CN106651429 B CN 106651429B
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CN106651429A (en
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李让剑
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Beijing Zhongbang Technology Co.,Ltd.
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
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    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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Abstract

本发明提供了一种基于互联网的广告推送方法，其包括以下步骤：用户在浏览网站时，将网站域名记录在云存储端中，根据网站的关键词在云存储端建立存储器；持续记录用户的浏览网站并存储网站域名，当一网站域名数量达到预设值时，将该网站作为待推送站源；对该待推送站源的所涉及到的关键词进行排序，取排位靠前的关键词作为待推送目标；将待推送目标作为关键词搜索的次数最多的购物网站作为待推荐网站，并将待推送目标在该待推荐网站中的链接作为最终的推送链接；将所述推送链接显示在所述浏览器的推荐栏中。本发明根据提供的基于互联网的广告推送方法根据用户的网页浏览记录，获取用户关注较多的关键词信息，并将与关键词有关的广告推送给用户。The present invention provides an Internet-based advertising push method, which includes the following steps: when a user browses a website, records the domain name of the website in a cloud storage terminal, and establishes a memory in the cloud storage terminal according to keywords of the website; continuously records the user's Browse the website and store the domain name of the website. When the number of domain names of a website reaches the preset value, use the website as the source of the station to be pushed; sort the keywords involved in the source of the station to be pushed, and take the top key word as the target to be pushed; the shopping site with the target to be pushed as the most frequently searched keyword as the site to be recommended, and the link of the target to be pushed in the site to be recommended as the final push link; the push link is displayed in the browser's recommendation bar. According to the Internet-based advertisement pushing method provided by the present invention, according to the user's web page browsing record, the keyword information that the user pays more attention to is obtained, and the advertisement related to the keyword is pushed to the user.

Description

一种基于互联网的广告推送方法A method for pushing advertisements based on the Internet

技术领域technical field

本发明属于互联网技术领域，特别是一种基于互联网的广告推送方法。The invention belongs to the technical field of the Internet, in particular to an advertisement pushing method based on the Internet.

背景技术Background technique

现有技术提供的浏览器在推送广告时，随意比较大，推送的广告大多数情况下都不是用户所需要的内容，用户在浏览网页时通常都会忽略掉广告的存在，或者将广告窗口关闭，现有技术目前还没有一种能够预知用户需求，预知用户需求进行广告推送方法。The browser provided by the prior art is arbitrarily large when pushing advertisements. In most cases, the pushed advertisements are not what the user needs. In the prior art, there is no method that can predict user needs and push advertisements in advance.

发明内容Contents of the invention

为解决上述技术问题，本发明提供了一种基于互联网的广告推送方法，其包括以下步骤：In order to solve the above-mentioned technical problems, the present invention provides a method for pushing advertisements based on the Internet, which includes the following steps:

S1：用户在浏览网站时，将所述网站域名记录在云存储端中，并根据网站的关键词在所述云存储端建立存储器，所述网站域名以及用户的浏览记录存储在与所述关键词对应的存储器中；S1: When the user browses the website, record the domain name of the website in the cloud storage terminal, and create a storage in the cloud storage terminal according to the keyword of the website, and store the domain name of the website and the browsing record of the user in the same key In the memory corresponding to the word;

S2：持续记录用户的浏览网站，并按照步骤S1将网站域名进行存储，当一网站域名对应存储器中存储的域名数量达到预设值时，将所述网站域名对应的网站作为待推送站源；S2: Continuously record the user's browsing website, and store the website domain name according to step S1. When the number of domain names stored in the memory corresponding to a website domain name reaches a preset value, use the website corresponding to the website domain name as the source of the station to be pushed;

S3：对所述待推送站源的浏览记录按照关键词进行分类，对该待推送站源的所涉及到的关键词进行排序，取排位在前面若干位的关键词作为待推送目标；S3: Classify the browsing records of the website sources to be pushed according to keywords, sort the keywords involved in the website sources to be pushed, and take the keywords ranked in the front as the targets to be pushed;

S4：将所述待推送目标作为关键词搜索的次数最多的购物网站作为待推荐网站，并将所述待推送目标在该待推荐网站中的链接作为最终的推送链接；S4: use the shopping website with the most searched keywords as the target to be pushed as the website to be recommended, and use the link of the target to be pushed in the website to be recommended as the final push link;

S5：用户在打开浏览器时，将所述推送链接显示在所述浏览器的推荐栏中。S5: When the user opens the browser, the push link is displayed in a recommendation column of the browser.

较佳地，所述关键词包括游戏名称、实体商品、虚拟商品。Preferably, the keywords include game titles, physical commodities, and virtual commodities.

本发明具有以下有益效果：The present invention has the following beneficial effects:

本发明根据提供的基于互联网的广告推送方法根据用户的网页浏览记录，获取用户关注较多的关键词信息，并将与关键词有关的广告推送给用户。According to the Internet-based advertisement pushing method provided by the present invention, according to the user's web page browsing record, the keyword information that the user pays more attention to is obtained, and the advertisement related to the keyword is pushed to the user.

当然，实施本发明的任一产品并不一定需要同时达到以上所述的所有优点。Of course, any product implementing the present invention does not necessarily need to achieve all the above-mentioned advantages at the same time.

具体实施方式Detailed ways

下面将结合本发明实施例中对本发明中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅仅是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其它实施例，都属于本发明保护的范围。The technical solutions in the present invention will be clearly and completely described below in conjunction with the embodiments of the present invention. Apparently, the described embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

本发明实施例提供了一种基于互联网的广告推送方法，其包括以下步骤：An embodiment of the present invention provides an Internet-based advertising push method, which includes the following steps:

S1：用户在浏览网站时，将所述网站域名记录在云存储端中，并根据网站的关键词在所述云存储端建立存储器，所述网站域名以及用户的浏览记录存储在与所述关键词对应的存储器中；S1: When the user browses the website, record the domain name of the website in the cloud storage terminal, and create a storage in the cloud storage terminal according to the keyword of the website, and store the domain name of the website and the browsing record of the user in the same key In the memory corresponding to the word;

S2：持续记录用户的浏览网站，并按照步骤S1将网站域名进行存储，当一网站域名对应存储器中存储的域名数量达到预设值时，将所述网站域名对应的网站作为待推送站源；S2: Continuously record the user's browsing website, and store the website domain name according to step S1. When the number of domain names stored in the memory corresponding to a website domain name reaches a preset value, use the website corresponding to the website domain name as the source of the station to be pushed;

S3：对所述待推送站源的浏览记录按照关键词进行分类，对该待推送站源的所涉及到的关键词进行排序，取排位在前面若干位的关键词作为待推送目标；S3: Classify the browsing records of the website sources to be pushed according to keywords, sort the keywords involved in the website sources to be pushed, and take the keywords ranked in the front as the targets to be pushed;

S4：将所述待推送目标作为关键词搜索的次数最多的购物网站作为待推荐网站，并将所述待推送目标在该待推荐网站中的链接作为最终的推送链接；S4: use the shopping website with the most searched keywords as the target to be pushed as the website to be recommended, and use the link of the target to be pushed in the website to be recommended as the final push link;

S5：用户在打开浏览器时，将所述推送链接显示在所述浏览器的推荐栏中。S5: When the user opens the browser, the push link is displayed in a recommendation column of the browser.

本实施例中所述关键词包括游戏名称、实体商品、虚拟商品。The keywords in this embodiment include game titles, physical commodities, and virtual commodities.

本发明根据提供的基于互联网的广告推送方法根据用户的网页浏览记录，获取用户关注较多的关键词信息，并将与关键词有关的广告推送给用户。According to the Internet-based advertisement pushing method provided by the present invention, according to the user's web page browsing record, the keyword information that the user pays more attention to is obtained, and the advertisement related to the keyword is pushed to the user.

以上公开的本发明优选实施例只是用于帮助阐述本发明。优选实施例并没有详尽叙述所有的细节，也不限制该发明仅为所述的具体实施方式。显然，根据本说明书的内容，可作很多的修改和变化。本说明书选取并具体描述这些实施例，是为了更好地解释本发明的原理和实际应用，从而使所属技术领域技术人员能很好地理解和利用本发明。本发明仅受权利要求书及其全部范围和等效物的限制。The preferred embodiments of the invention disclosed above are only to help illustrate the invention. The preferred embodiments are not exhaustive in all detail, nor are the inventions limited to specific embodiments described. Obviously, many modifications and variations can be made based on the contents of this specification. This description selects and specifically describes these embodiments in order to better explain the principle and practical application of the present invention, so that those skilled in the art can well understand and utilize the present invention. The invention is to be limited only by the claims, along with their full scope and equivalents.

Claims (2)

1. a kind of advertisement sending method Internet-based, which comprises the following steps:
S1: the website domain name is recorded in cloud storage end by user when browsing web sites, and according to the keyword of website in institute It states cloud storage end and establishes memory, the browsing record storage of the website domain name and user are deposited corresponding with the keyword In reservoir；
S2: persistently recording browsing web sites for user, and store website domain name according to step S1, when a website domain name is corresponding When the domain name quantity stored in memory reaches preset value, using the corresponding website of the website domain name as station source to be pushed；
S3: the browsing in the station source to be pushed is recorded and is classified according to keyword, to involved by the station source to be pushed Keyword be ranked up, take ranking in front several keywords as target to be pushed；
S4: using the target the to be pushed shopping website most as the number of keyword search as website to be recommended, and will Link of the target to be pushed in the website to be recommended is linked as final push；
S5: user is when opening browser, by push link display in the recommendation column of the browser.
2. advertisement sending method Internet-based as described in claim 1, which is characterized in that the keyword includes game Title, physical commodity, virtual goods.
CN201610901714.9A 2016-10-18 2016-10-18 A kind of advertisement sending method Internet-based Active CN106651429B (en)

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CN107809478A (en) * 2017-10-23 2018-03-16 刘珉恺 A kind of information-pushing method based on mobile terminal data sequence
CN109767253B (en) * 2018-11-26 2020-09-04 北京盘古影艺文化传播有限公司 Color ring back tone advertisement pushing method and pushing system thereof
CN111654516A (en) * 2020-03-06 2020-09-11 厦门区块链云科技有限公司 Block chain original content cochain and distribution system
CN111581513B (en) * 2020-05-07 2022-05-31 安徽龙讯信息科技有限公司 Website intelligent information aggregation system
CN117725314B (en) * 2023-12-18 2024-06-07 无锡市泛亚资讯网络有限公司 Keyword-based website management popularization method and system
CN120011631A (en) * 2025-01-20 2025-05-16 北京奇虎科技有限公司 Push middle station equipment and push method

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