CN106487828A - News push method and device - Google Patents

Abstract

The present invention provides a news push method and device. The method includes: collecting location information related to the target user, and generating a map track of the target user according to the location information related to the target user; Select the push point and/or push area on the map track; in the designated news library to be pushed, match the news content associated with the push point and/or push area, and push the matched news content to the target user. The embodiment of the present invention achieves targeted push of news content to target users, ensuring that target users can acquire required news content in a targeted manner.

Description

News push method and device

technical field

The invention relates to the technical field of Internet applications, in particular to a news push method and device.

Background technique

With the development of technology, the acquisition of information has become more and more convenient, especially the popularity of mobile devices (such as mobile phones, tablet computers, smart watches, etc.), and users can obtain information through these mobile devices anytime and anywhere.

News is the most extensive channel for users to obtain information in their daily contact with information. Users face massive news information every day. Users can read news through the client or browser of mobile devices in fragmented time. At the same time, the client or browser will send Users push news content.

However, the currently pushed news content is mainly current affairs news or user-customized news. Most of the news content has nothing to do with the user’s daily life or work, and becomes invalid news. Too many invalid news pushes have a great impact on the user’s daily life. troubles, and even arouse the resentment of users. Therefore, it is urgent to provide an effective news push solution that is relevant to users' daily life.

Contents of the invention

In view of the above problems, the present invention is proposed to provide a news feed method and device that overcomes the above problems or at least partially solves the above problems.

According to one aspect of the present invention, a news push method is provided, including:

collecting location information related to the target user, and generating a map track of the target user according to the location information related to the target user;

Selecting push points and/or push areas on the map track of the target user;

In the designated news library to be pushed, match the news content associated with the push point and/or push area, and push the matched news content to the target user.

Optionally, collect location information related to the target user through at least one of the following methods:

Acquiring the location information input by the target user;

Recording the real-time location information of the target user located by the terminal device used by the target user;

Obtain and analyze the historical behavior of the target user, and extract relevant location information.

Optionally, generating a map track of the target user according to the location information related to the target user includes:

Analyzing the location information related to the target user, and selecting points corresponding to the map from the location information related to the target user;

A map track of the target user is generated according to the screened points corresponding to the map.

Optionally, generating a map track of the target user according to the screened points corresponding to the map includes:

Determine the traffic route that generates the map track of the target user;

Drawing the map track of the target user according to the screened points corresponding to the map and the determined traffic route.

Optionally, the traffic route includes at least one of the following:

Bus routes, subway routes, self-driving routes, railways, inland waterways, sea routes, and air routes.

Optionally, selecting push points on the map track of the target user includes:

receiving a selection instruction from the user for selecting a push point on the map track of the target user;

According to the selection instruction, a push point is selected on the map track of the target user.

Optionally, selecting a pushing area on the map track of the target user includes:

Selecting push points on the map track of the target user;

Determine the push area based on the selected push point.

Optionally, the determining the push area according to the selected push point includes:

With the selected push point as the center of the area, determine the area within the specified distance as the push area.

Optionally, matching the news content associated with the push point and/or push area in the designated news library to be pushed includes:

According to the association relationship between the pre-established news content in the news library to be pushed and the geographic location where the news occurs, match the push point and/or push area with the association relationship to obtain the push point and/or push area. Or push news content associated with the region.

Optionally, matching the news content associated with the push point and/or push area in the designated news library to be pushed includes:

Semantic analysis is performed on the news content in the news library to be pushed, and vocabulary including geographical location is extracted;

Match the push point and/or push area with the vocabulary, and determine that the news content corresponding to the matched vocabulary is the news content associated with the push point and/or push area.

Optionally, matching the pushing point and/or pushing area with the vocabulary includes:

In combination with the geographic information system GIS database, determine the geographic vocabulary related to the vocabulary;

Matching the pushing point and/or pushing area with geographical vocabulary related to the vocabulary.

According to another aspect of the present invention, a news push device is also provided, including:

A location information collection module adapted to collect location information related to the target user;

A map track generating module, adapted to generate a map track of the target user according to the location information related to the target user;

A selection module, adapted to select a push point and/or a push area on the map track of the target user;

The push module is adapted to match the news content associated with the push point and/or push area in the designated news library to be pushed, and push the matched news content to the target user.

Optionally, the location information collecting module is further adapted to acquire location information through at least one of the following methods:

Acquiring the location information input by the target user;

Recording the real-time location information of the target user located by the terminal device used by the target user;

Obtain and analyze the historical behavior of the target user, and extract relevant location information.

Optionally, the map track generation module is also suitable for:

Analyzing the location information related to the target user, and selecting points corresponding to the map from the location information related to the target user;

A map track of the target user is generated according to the screened points corresponding to the map.

Optionally, the map track generation module is also suitable for:

Determine the traffic route that generates the map track of the target user;

Drawing the map track of the target user according to the screened points corresponding to the map and the determined traffic route.

Optionally, the transportation route includes at least one of the following: bus routes, subway routes, self-driving routes, railways, inland waterways, sea routes, and air routes.

Optionally, the selection module is also suitable for:

receiving a selection instruction from the user for selecting a push point on the map track of the target user;

According to the selection instruction, a push point is selected on the map track of the target user.

Optionally, the selection module is also suitable for:

Selecting push points on the map track of the target user;

Determine the push area based on the selected push point.

Optionally, the selection module is also suitable for:

With the selected push point as the center of the area, determine the area within the specified distance as the push area.

Optionally, the push module is also suitable for:

According to the association relationship between the pre-established news content in the news library to be pushed and the geographic location where the news occurs, match the push point and/or push area with the association relationship to obtain the push point and/or push area. Or push news content associated with the region.

Optionally, the push module is also suitable for:

Semantic analysis is performed on the news content in the news library to be pushed, and vocabulary including geographical location is extracted;

Match the push point and/or push area with the vocabulary, and determine that the news content corresponding to the matched vocabulary is the news content associated with the push point and/or push area.

Optionally, the push module is also suitable for:

In combination with the geographic information system GIS database, determine the geographic vocabulary related to the vocabulary;

Matching the pushing point and/or pushing area with geographical vocabulary related to the vocabulary.

In the embodiment of the present invention, location information related to the target user is collected, and then a map track of the target user is generated according to the location information related to the target user. Then select the push point and/or push area on the target user's map track, match the news content associated with the push point and/or push area in the designated news library to be pushed, and push the matched news content to the target user. It can be seen that the embodiment of the present invention can actively collect location information related to the target user, and perform statistical analysis and processing on the collected location information, thereby generating the map track of the target user, so as to selectively send information to the target user according to the map track. The target user pushes news content effectively. Further, the target user's map track reflects the target user's daily activity track, which is closely related to the target user's daily life, and the news content associated with the push point and/or push area selected on the target user's map track is pushed to the target user This technical means realizes the targeted push of news content to the target users, ensuring that the target users can obtain the required news content in a targeted manner, thereby changing the news push method in the existing technology that is messy and mostly invalid news content , Realizing the purpose of accurately pushing news content.

The above description is only an overview of the technical solution of the present invention. In order to better understand the technical means of the present invention, it can be implemented according to the contents of the description, and in order to make the above and other purposes, features and advantages of the present invention more obvious and understandable , the specific embodiments of the present invention are enumerated below.

Those skilled in the art will be more aware of the above and other objects, advantages and features of the present invention according to the following detailed description of specific embodiments of the present invention in conjunction with the accompanying drawings.

Description of drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiment. The drawings are only for the purpose of illustrating a preferred embodiment and are not to be considered as limiting the invention. Also throughout the drawings, the same reference numerals are used to designate the same parts. In the attached picture:

Fig. 1 shows the flowchart of the news pushing method according to an embodiment of the present invention;

Figure 2 shows a flow chart of a news push method according to another embodiment of the present invention; and

Fig. 3 shows a schematic structural diagram of a news push device according to an embodiment of the present invention.

detailed description

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

In order to solve the above technical problems, an embodiment of the present invention provides a news push method, which can be applied to smart terminal devices such as mobile phones, tablet computers, TV sets, and watches. Fig. 1 shows a flowchart of a news push method according to an embodiment of the present invention. Referring to Fig. 1, the method may at least include step S102 to step S106.

Step S102, collecting location information related to the target user, and generating a map track of the target user according to the location information related to the target user.

Step S104, selecting push points and/or push areas on the map track of the target user.

Step S106, match the news content associated with the push point and/or push area in the designated news library to be pushed, and push the matched news content to the target user.

In the embodiment of the present invention, location information related to the target user is collected, and then a map track of the target user is generated according to the location information related to the target user. Then select the push point and/or push area on the target user's map track, match the news content associated with the push point and/or push area in the designated news library to be pushed, and push the matched news content to the target user. It can be seen that the embodiment of the present invention can actively collect location information related to the target user, and perform statistical analysis and processing on the collected location information, thereby generating the map track of the target user, so as to selectively send information to the target user according to the map track. The target user pushes news content effectively. Further, the target user's map track reflects the target user's daily activity track, which is closely related to the target user's daily life, and the news content associated with the push point and/or push area selected on the target user's map track is pushed to the target user This technical means realizes the targeted push of news content to the target users, ensuring that the target users can obtain the required news content in a targeted manner, thereby changing the news push method in the existing technology that is messy and mostly invalid news content , Realizing the purpose of accurately pushing news content.

The collection of location information related to the target user mentioned in step S102 above can be implemented in various ways in the embodiment of the present invention, which will be described in detail below.

Method 1, acquiring the location information input by the target user. For example, it may be the name of the location input by the target user, or the names of one or more geographic locations that the target user is concerned with input by the target user. The names here may be names such as countries, provinces, cities, administrative regions, regions, and subdistricts, to which the present invention is not limited.

The second way is to record the real-time location information of the target user located by the terminal device used by the target user. Specifically, the terminal device can locate the real-time location of the target user through WIFI (WIreless-FIdelity, wireless fidelity), mobile base station, GPS (Global Positioning System, global positioning system), Beidou, and the like.

The third method is to obtain and analyze the historical behavior of the target user, and extract relevant location information. Specifically, by analyzing the target user's search query words, labels, geographical location of friends, and places of interest in news events, etc., find out the geographical location that the target user "cares about", which is not necessarily where the target user is located. Geography, however, is the location information related to the target user.

After collecting the location information related to the target user in the above manner, step S102 then generates the map track of the target user according to the location information related to the target user. The embodiment of the present invention provides an optional solution, in which , the location information related to the target user can be analyzed, the points corresponding to the map can be selected from the location information related to the target user, and then the map track of the target user can be generated according to the selected points corresponding to the map.

Further, when generating the map track of the target user according to the screened points corresponding to the map, the traffic route for generating the map track of the target user can be determined first, and then according to the screened points corresponding to the map and the determined traffic route route to draw the map trajectory of the target user. The traffic routes here may include actual bus routes, subway routes, self-driving routes, railways, inland waterways, sea routes, air routes, and the like. In practical applications, if the actual traffic route is adjusted, the drawn map trajectory of the target user will also be adjusted accordingly.

After the map track of the target user is generated according to the location information related to the target user in step S102, push points and/or push areas are selected on the map track of the target user in step S104.

First of all, for selecting push points on the target user's map track, the embodiment of the present invention provides an optional solution, that is, receiving an instruction from the user to select a push point on the target user's map track, and then according to The selection instruction selects push points on the map track of the target user. Further, when the target user selects a push point on the map track, the push point can be recommended to the target user, where the recommended push point can be the address or work place of the target user.

Secondly, for selecting a push area on the map track of the target user, it is possible to directly receive a selection instruction from the user to select a push area on the map track of the target user, and then select a push area on the map track of the target user according to the selection instruction. push area. Alternatively, a pushing point may also be selected on the map track of the target user, and then the pushing area is determined according to the selected pushing point. Here, the push point can be selected on the map track of the target user according to the method mentioned above, that is, a selection instruction for selecting a push point on the map track of the target user is received from the user, and then according to the selection instruction, the target user can select the push point on the map track. Select the push point on the map track of . Then, with the selected push point as the center of the region, the region within the specified distance is determined as the push region. The specified distance range here may be a default distance, or a distance input by the target user according to actual needs.

In the above-mentioned step S104, after selecting the push point and/or the push area on the map track of the target user, the news content can be pushed according to the selected push point and/or push area, that is, in step S106, in the specified push point In the news library, match the news content associated with the push point and/or push area, and push the matched news content to the target user.

In an optional solution of the present invention, the news content associated with the push point and/or the push area can be directly matched in the designated news library to be pushed. That is, according to the association relationship between the pre-established news content in the news library to be pushed and the geographical location where the news occurs, the push point and/or push area are matched with the association relationship, and the information associated with the push point and/or push area is obtained. news content. For example, news editors classify the news and tag (mark) the location where the news occurs, so that an association relationship between the news content and the geographical location where the news occurs can be established.

In another optional solution of the present invention, semantic extraction and surrounding matching may be used. That is, carry out semantic analysis on the news content in the news library to be pushed, extract the vocabulary containing the geographic location, then match the push point and/or push area with the vocabulary, and determine that the news content corresponding to the matched vocabulary is the same as the push point and/or Push region-related news content. Here, vocabulary including geographic location such as region, street, site, shop, enterprise, school, community and the like.

Further, when matching the push point and/or push area with vocabulary, you can combine the GIS (Geographic Information System, geographic information system) database to determine the geographical vocabulary related to the vocabulary, and then match the push point and/or push area with the vocabulary related geographic vocabulary. For example, the target user often visits a certain community. When finding the enrollment news of a kindergarten around the community, although the name of the kindergarten and the name of the community (that is, the push point) cannot be directly matched, it can be found that the kindergarten is near the community through GIS data. The name of the kindergarten is determined as a geographical vocabulary related to the name of the community, so that the kindergarten enrollment news can be pushed to the target user. In addition, the above-mentioned matching method can also be applied to the release of regional policies and regulations, an upcoming press conference, weather forecast, preferential promotional activities, sudden news events, etc.

The implementation process of the news push method of the present invention will be introduced in detail below through specific embodiments. Fig. 2 shows a flowchart of a news push method according to another embodiment of the present invention. Referring to Fig. 2, the method may at least include step S202 to step S212.

Step S202, collecting location information related to the target user.

In this step, it can be obtained by obtaining the location information input by the target user, recording the real-time location information of the target user located by the terminal device used by the target user, or obtaining and analyzing the historical behavior of the target user to extract relevant location information, etc. Collect location information related to the target user. For details, please refer to the introduction above, and will not repeat them here.

Step S204, analyzing the location information related to the target user, and filtering out corresponding points on the map from the location information related to the target user.

Step S206, determining the traffic route for generating the map track of the target user, and drawing the map track of the target user according to the selected points corresponding to the map and the determined traffic route.

In this step, the transportation routes may include actual bus routes, subway routes, self-driving routes, railways, inland waterways, sea routes, air routes and the like. In practical applications, if the actual traffic route is adjusted, the drawn map trajectory of the target user will also be adjusted accordingly.

Step S208, selecting push points and/or push areas on the map track of the target user.

In this step, for selecting a push point on the target user's map track, it may be to receive a selection instruction from the user to select a push point on the target user's map track, and then according to the selection instruction, select the push point on the target user's map track. Select a push point. Further, when the target user selects a push point on the map track, the push point can be recommended to the target user, where the recommended push point can be the address or work place of the target user.

Secondly, for selecting a push area on the map track of the target user, it may be to directly receive a selection instruction from the user to select a push area on the map track of the target user, and then select a push area on the map track of the target user according to the selection instruction. push area. Alternatively, a pushing point may also be selected on the map track of the target user, and then the pushing area is determined according to the selected pushing point. Here, the push point can be selected on the map track of the target user according to the method mentioned above, that is, receiving a selection instruction from the user to select a push point on the map track of the target user, and then according to the selection instruction, the target user Select the push point on the map track of . Then, with the selected push point as the center of the region, the region within the specified distance is determined as the push region. The specified distance range here may be a default distance, or a distance input by the target user according to actual needs.

Step S210, match the news content associated with the push point and/or push area in the designated news library to be pushed.

In this step, the news content associated with the push point and/or push area can be directly matched in the designated news library to be pushed. Alternatively, semantic extraction and surrounding matching may also be used to match the news content associated with the push point and/or the push area. For details, refer to the detailed introduction above, and will not repeat them here.

Step S212, pushing the matched news content to the target user.

In this step, the matched news content can be pushed to the target user in the form of a news page, and the matched news content can also be pushed to the target user in other forms, for example, in the news client in the form of a notification message push. As another example, through email push, first obtain the mailbox identification information of the target user, then generate a push email carrying the matched news content, and send the push email to the target user according to the mailbox identification information of the target user.

In a specific embodiment of the present invention, the target user Xiao Zhang lives near Xueyuan Road, Haidian District, Beijing, and works in Building 2, Yard No. 49, Zhichun Road, Haidian District, so Xiao Zhang often travels to and from Haidian District by bus or subway. Xueyuan Road and Zhichun Road. In addition, Xiao Zhang's origin is in Erling Town, Danyang City, Jiangsu Province, and Xiao Zhang will go back to his hometown to visit his parents during the New Year and holidays. In addition, Xiao Zhang often travels to Qingdao, Shandong, Shenzhen, Guangdong and other places on business. Collect the location information related to the target user Xiao Zhang, Xueyuan Road, Haidian District, Building 2, No. 49, Zhichun Road, Haidian District, Erling Town, Danyang City, Jiangsu Province, Qingdao, Shandong Province, Shenzhen, Guangdong Province, etc. Statistical analysis and processing to generate Xiao Zhang's map trajectory.

Specifically, analyze these location information, and filter out the corresponding points on the map, such as Xueyuan Road, Haidian District, Building 2, Courtyard No. 49, Zhichun Road, Haidian District, Erling Town, Danyang City, Jiangsu Province, Qingdao, Shandong, Shenzhen, Guangdong, here It is just an enumeration, and the points on the map can be further subdivided in practical applications. Next, determine the traffic route for generating Xiaozhang’s map trajectory. For example, Xueyuan Road, Haidian District, and Building 2, No. 49 Zhichun Road, Haidian District can use bus routes, and Erling Town, Danyang City, Jiangsu Province, and Qingdao, Shandong Province can use railway routes , Shenzhen, Guangdong can use air routes. Then, according to the screened points corresponding to the map and the determined traffic route, Xiao Zhang's map trajectory is drawn.

After drawing Xiao Zhang’s map track, select the push point and/or push area on the map track, the push point and/or push area can be automatically recommended, or Xiao Zhang can choose the push point and/or push area by himself, for example , select Danyang City, Jiangsu Province, and Shenzhen, Guangdong Province as push points, and select the area of Xueyuan Road and Zhichun Road in Haidian District as the push area, which is only listed here and is not used to limit the present invention.

Finally, match the news content associated with the push point and/or push area in the designated news library to be pushed, and push the matched news content to Xiao Zhang.

In the embodiment of the present invention, since the target user's map track reflects the target user's daily activity track and is closely related to the target user's daily life, the news content associated with the push point and/or push area selected on the target user's map track Pushing to the target user realizes the targeted push of news content to the target user, ensuring that the target user can obtain the required news content in a targeted manner, thus changing the news push method in the existing technology that is messy and mostly invalid news content , Realizing the purpose of accurately pushing news content.

Based on the same inventive concept, an embodiment of the present invention also provides a news push device. Fig. 3 shows a schematic structural diagram of a news push device according to an embodiment of the present invention. Referring to FIG. 3 , the device may at least include: a location information collection module 310 , a map track generation module 320 , a selection module 330 and a push module 340 .

Now introduce the functions of each component or device of the news push device of the embodiment of the present invention and the connection relationship between each part:

A location information collection module 310, adapted to collect location information related to the target user;

The map trajectory generation module 320 is coupled with the location information collection module 310, and is adapted to generate the map trajectory of the target user according to the location information related to the target user;

The selection module 330 is coupled with the map track generation module 320, and is suitable for selecting push points and/or push areas on the target user's map track;

The push module 340, coupled with the selection module 330, is adapted to match the news content associated with the push point and/or push area in the designated news library to be pushed, and push the matched news content to the target user.

In an embodiment of the present invention, the location information collection module 310 is further adapted to acquire location information through at least one of the following methods:

Method 1, acquiring the location information input by the target user. For example, it may be the name of the location input by the target user, or the names of one or more geographic locations that the target user is concerned with input by the target user. The names here may be names such as countries, provinces, cities, administrative regions, regions, and subdistricts, to which the present invention is not limited.

The second way is to record the real-time location information of the target user located by the terminal device used by the target user. Specifically, the terminal device can locate the real-time location of the target user through WIFI, mobile base station, GPS, Beidou, and other means.

The third method is to obtain and analyze the historical behavior of the target user, and extract relevant location information. Specifically, by analyzing the target user's search query words, labels, geographical location of friends, and places of interest in news events, etc., find out the geographical location that the target user "cares about", which is not necessarily where the target user is located. Geography, however, is the location information related to the target user.

In an embodiment of the present invention, the above-mentioned map track generation module 320 is also suitable for:

Analyze the location information related to the target user, and filter out the corresponding points on the map from the location information related to the target user;

According to the screened points corresponding to the map, a map track of the target user is generated.

In an embodiment of the present invention, the above-mentioned map track generation module 320 is also suitable for:

Determine the traffic route that generates the map trajectory of the target user;

Draw the map trajectory of the target user according to the screened points corresponding to the map and the determined traffic route.

In an embodiment of the present invention, the transportation route includes at least one of the following: bus routes, subway routes, self-driving routes, railways, inland waterways, sea routes, and air routes.

In an embodiment of the present invention, for selecting push points on the map track of the target user, the above-mentioned selection module 330 is further adapted to:

receiving a selection instruction from the user to select a push point on the map track of the target user;

According to the selection instruction, the push point is selected on the map track of the target user.

In an embodiment of the present invention, for selecting push regions on the target user's map track, the selection module 330 is also suitable for performing any of the following methods:

Receive a selection instruction from the user for selecting a push area on the map track of the target user, and then select a push area on the map track of the target user according to the selection instruction.

Select a push point on the map track of the target user; determine the push area according to the selected push point.

In an embodiment of the present invention, the selection module 330 is further adapted to:

With the selected push point as the center of the area, determine the area within the specified distance as the push area.

In an embodiment of the present invention, the above push module 340 is also suitable for:

According to the association relationship between the pre-established news content in the news library to be pushed and the geographic location where the news occurs, the push point and/or push area is matched with the association relationship, and the news content associated with the push point and/or push area is obtained.

In an embodiment of the present invention, the above push module 340 is also suitable for:

Carry out semantic analysis on the news content in the news library to be pushed, and extract the vocabulary including geographical location;

Matching the push point and/or the push area with the vocabulary, and determining that the news content corresponding to the matched vocabulary is the news content associated with the push point and/or the push area.

In an embodiment of the present invention, the above push module 340 is also suitable for:

Combining with GIS database, determine the geographical vocabulary related to the vocabulary;

Match push points and/or push regions to geographical terms related to the vocabulary.

According to any one of the above preferred embodiments or a combination of multiple preferred embodiments, the embodiments of the present invention can achieve the following beneficial effects:

In the embodiment of the present invention, location information related to the target user is collected, and then a map track of the target user is generated according to the location information related to the target user. Then select the push point and/or push area on the target user's map track, match the news content associated with the push point and/or push area in the designated news library to be pushed, and push the matched news content to the target user. It can be seen that the embodiment of the present invention can actively collect location information related to the target user, and perform statistical analysis and processing on the collected location information, thereby generating the map track of the target user, so as to selectively send information to the target user according to the map track. The target user pushes news content effectively. Further, the target user's map track reflects the target user's daily activity track, which is closely related to the target user's daily life, and the news content associated with the push point and/or push area selected on the target user's map track is pushed to the target user This technical means realizes the targeted push of news content to the target users, ensuring that the target users can obtain the required news content in a targeted manner, thereby changing the news push method in the existing technology that is messy and mostly invalid news content , Realizing the purpose of accurately pushing news content.

In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure the understanding of this description.

Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, in order to streamline this disclosure and to facilitate an understanding of one or more of the various inventive aspects, various features of the invention are sometimes grouped together in a single embodiment, figure, or its description. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art can understand that the modules in the device in the embodiment can be adaptively changed and arranged in one or more devices different from the embodiment. Modules or units or components in the embodiments may be combined into one module or unit or component, and furthermore may be divided into a plurality of sub-modules or sub-units or sub-assemblies. All features disclosed in this specification (including accompanying claims, abstract and drawings) and any method or method so disclosed may be used in any combination, except that at least some of such features and/or processes or units are mutually exclusive. All processes or units of equipment are combined. Each feature disclosed in this specification (including accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will understand that although some embodiments described herein include some features included in other embodiments but not others, combinations of features from different embodiments are meant to be within the scope of the invention. and form different embodiments. For example, in the claims, any one of the claimed embodiments can be used in any combination.

The various component embodiments of the present invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art should understand that a microprocessor or a digital signal processor (DSP) may be used in practice to implement some or all functions of some or all components in the news push device according to the embodiment of the present invention. The present invention can also be implemented as an apparatus or an apparatus program (for example, a computer program and a computer program product) for performing a part or all of the methods described herein. Such a program for realizing the present invention may be stored on a computer-readable medium, or may be in the form of one or more signals. Such a signal may be downloaded from an Internet site, or provided on a carrier signal, or provided in any other form.

It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention can be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In a unit claim enumerating several means, several of these means can be embodied by one and the same item of hardware. The use of the words first, second, and third, etc. does not indicate any order. These words can be interpreted as names.

So far, those skilled in the art should appreciate that, although a number of exemplary embodiments of the present invention have been shown and described in detail herein, without departing from the spirit and scope of the present invention, the disclosed embodiments of the present invention can still be used. Many other variations or modifications consistent with the principles of the invention are directly identified or derived from the content. Accordingly, the scope of the present invention should be understood and deemed to cover all such other variations or modifications.

The embodiment of the invention also discloses:

A1, a news push method, comprising:

collecting location information related to the target user, and generating a map track of the target user according to the location information related to the target user;

Selecting push points and/or push areas on the map track of the target user;

In the designated news library to be pushed, match the news content associated with the push point and/or push area, and push the matched news content to the target user.

A2. The method according to A1, wherein the location information related to the target user is collected through at least one of the following methods:

Acquiring the location information input by the target user;

Recording the real-time location information of the target user located by the terminal device used by the target user;

Obtain and analyze the historical behavior of the target user, and extract relevant location information.

A3. The method according to A1 or A2, wherein, according to the location information related to the target user, generating the map track of the target user includes:

Analyzing the location information related to the target user, and selecting points corresponding to the map from the location information related to the target user;

A map track of the target user is generated according to the screened points corresponding to the map.

A4. The method according to A3, wherein, according to the selected points corresponding to the map, generating the map track of the target user includes:

Determine the traffic route that generates the map track of the target user;

Drawing the map track of the target user according to the screened points corresponding to the map and the determined traffic route.

A5. The method according to A4, wherein the traffic route includes at least one of the following:

Bus routes, subway routes, self-driving routes, railways, inland waterways, sea routes, and air routes.

A6. The method according to any one of A1-A5, wherein selecting a push point on the map track of the target user includes:

receiving a selection instruction from the user for selecting a push point on the map track of the target user;

According to the selection instruction, a push point is selected on the map track of the target user.

A7. The method according to any one of A1-A6, wherein selecting a pushing area on the map track of the target user includes:

Selecting push points on the map track of the target user;

Determine the push area based on the selected push point.

A8. The method according to A7, wherein said determining the push area according to the selected push point includes:

With the selected push point as the center of the area, determine the area within the specified distance as the push area.

A9. The method according to any one of A1-A8, wherein, in the specified news library to be pushed, matching the news content associated with the push point and/or push area includes:

According to the association relationship between the pre-established news content in the news library to be pushed and the geographic location where the news occurs, match the push point and/or push area with the association relationship to obtain the push point and/or push area. Or push news content associated with the region.

A10. The method according to any one of A1-A9, wherein, in the specified news library to be pushed, matching the news content associated with the push point and/or push area includes:

Semantic analysis is performed on the news content in the news library to be pushed, and vocabulary including geographical location is extracted;

Match the push point and/or push area with the vocabulary, and determine that the news content corresponding to the matched vocabulary is the news content associated with the push point and/or push area.

A11. The method according to A10, wherein matching the pushing point and/or pushing area with the vocabulary includes:

In combination with the geographic information system GIS database, determine the geographic vocabulary related to the vocabulary;

Matching the pushing point and/or pushing area with geographical vocabulary related to the vocabulary.

B12. A news push device, comprising:

A location information collection module adapted to collect location information related to the target user;

A map track generating module, adapted to generate a map track of the target user according to the location information related to the target user;

A selection module, adapted to select a push point and/or a push area on the map track of the target user;

The push module is adapted to match the news content associated with the push point and/or push area in the designated news library to be pushed, and push the matched news content to the target user.

B13. The device according to B12, wherein the location information collection module is further adapted to acquire location information through at least one of the following methods:

Acquiring the location information input by the target user;

Recording the real-time location information of the target user located by the terminal device used by the target user;

Obtain and analyze the historical behavior of the target user, and extract relevant location information.

B14. The device according to B12 or B13, wherein the map track generation module is also suitable for:

Analyzing the location information related to the target user, and selecting points corresponding to the map from the location information related to the target user;

A map track of the target user is generated according to the screened points corresponding to the map.

B15. The device according to B14, wherein the map track generation module is also suitable for:

Determine the traffic route that generates the map track of the target user;

Drawing the map track of the target user according to the screened points corresponding to the map and the determined traffic route.

B16. The device according to B15, wherein the traffic route includes at least one of the following: bus routes, subway routes, self-driving routes, railways, inland waterways, sea routes, and air routes.

B17. The device according to any one of B12-B16, wherein the selection module is further adapted to:

receiving a selection instruction from the user for selecting a push point on the map track of the target user;

According to the selection instruction, a push point is selected on the map track of the target user.

B18. The device according to any one of B12-B17, wherein the selection module is further adapted to:

Selecting push points on the map track of the target user;

Determine the push area based on the selected push point.

B19. The device according to B18, wherein the selection module is further adapted to:

With the selected push point as the center of the area, determine the area within the specified distance as the push area.

B20. The device according to any one of B12-B19, wherein the push module is also suitable for:

According to the association relationship between the pre-established news content in the news library to be pushed and the geographic location where the news occurs, match the push point and/or push area with the association relationship to obtain the push point and/or push area. Or push news content associated with the region.

B21. The device according to any one of B12-B20, wherein the push module is also suitable for:

Semantic analysis is performed on the news content in the news library to be pushed, and vocabulary including geographical location is extracted;

Match the push point and/or push area with the vocabulary, and determine that the news content corresponding to the matched vocabulary is the news content associated with the push point and/or push area.

B22. The device according to B21, wherein the push module is also suitable for:

In combination with the geographic information system GIS database, determine the geographic vocabulary related to the vocabulary;

Matching the pushing point and/or pushing area with geographical vocabulary related to the vocabulary.

Claims (10)

1. a kind of news push method, including：

Collect the positional information related to targeted customer, according to the described positional information related to targeted customer, Generate the map track of described targeted customer；

The map track of described targeted customer is chosen and pushes point and/or push area；

In specified news storehouse to be pushed, in the news that coupling is associated with described push point and/or push area Hold, and the news content that coupling is obtained pushes to described targeted customer.

2. method according to claim 1, wherein, collected by way of at least one following with The related positional information of targeted customer：

Obtain the positional information of described targeted customer's input；

Record the real-time position of described targeted customer that the terminal unit that described targeted customer used is oriented Information；

Obtain and analyze the historical behavior of described targeted customer, extract the positional information of correlation.

3. method according to claim 1 and 2, wherein, according to described related to targeted customer Positional information, generates the map track of described targeted customer, including：

The described positional information related to targeted customer of analysis, from the positional information related to described targeted customer In filter out corresponding to the point on map；

According to filtering out corresponding to the point on map, generate the map track of described targeted customer.

4. method according to claim 3, wherein, according to filtering out corresponding to the point on map, Generate the map track of described targeted customer, including：

Determine the traffic route of the map track generating described targeted customer；

According to the described traffic route filtering out corresponding to the point on map and determination, draw described target and use The map track at family.

5. method according to claim 4, wherein, described traffic route includes at least one following：

Bus routes, underground route, self-driving route, railway, cruiseway, sea routes, air route.

6. the method according to any one of claim 1-5, wherein, in the map rail of described targeted customer Choose on mark and push point, including：

Receive the selection instruction pushing point on map track user, choosing described targeted customer；

Choose instruction according to described, the map track of described targeted customer is chosen and pushes point.

7. the method according to any one of claim 1-6, wherein, in the map rail of described targeted customer Push area is chosen on mark, including：

The map track of described targeted customer is chosen and pushes point；

Push point according to choosing determines push area.

8. method according to claim 7, wherein, the described push point according to selection determines push Region, including：

Put as regional center position with the push chosen, determine that the region in the range of distance to a declared goal is to push area Domain.

9. the method according to any one of claim 1-8, wherein, in specified news storehouse to be pushed, The news content that coupling is associated with described push point and/or push area, including：

According to the news content pre-building in described news storehouse to be pushed and the geographical position that this news occurs Incidence relation, by described push point and/or push area mated with described incidence relation, obtain and institute State the news content pushing point and/or push area association.

10. a kind of news push device, including：

Positional information collection module, is suitable to collect the positional information related to targeted customer；

Map Track Pick-up module, is suitable to according to the described positional information related to targeted customer, generates described The map track of targeted customer；

Choose module, be suitable to push point and/or push area are chosen on the map track of described targeted customer；

Pushing module, is suitable in specified news storehouse to be pushed, and coupling pushes point and/or pushes area with described The news content of domain association, and the news content that coupling is obtained pushes to described targeted customer.