CN106341309B - Enterprise popularization system and method based on mobile network - Google Patents
Enterprise popularization system and method based on mobile network Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
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Abstract
The invention discloses an enterprise promotion system and method based on a mobile network, wherein the system comprises: a collection module for collecting data related to the promotional activity; and the analysis module is used for analyzing the data. The enterprise promotion system and method based on the mobile network can record the specific conditions of various promotion activities and count feedback data from the client by binding with WeChat.
Description
Technical Field
The invention relates to the technical field of mobile networks, in particular to an enterprise promotion system and method based on a mobile network.
Background
WeChat (WeChat) is a free application program which is released by Tencent corporation in 2011, 1 month and 21 days and provides instant messaging service for intelligent terminals. By the end of 3 months in 2016, the combined monthly active accounts of WeChat and WeChat have reached 7.61 billion.
The popularization means of the enterprise on the WeChat at present comprises public numbers, WeChat group sending, friend circle sharing, activity popularization and the like, and the popularization means is various. At this time, it is very important to effectively manage and count various means.
Disclosure of Invention
The invention mainly aims to provide an enterprise promotion system and method based on a mobile network, which can record the specific conditions of various promotion activities and count feedback data from a client by binding with WeChat.
The invention provides an enterprise promotion system based on a mobile network, which comprises:
a collection module for collecting data related to the promotional activity;
and the analysis module is used for analyzing the data.
Furthermore, the system also comprises an account module used for binding the WeChat account with an account, wherein the account is created by the system.
Further, the collection module includes:
the pushing unit is used for carrying out various promotion activities through the WeChat account bound with the account;
and the collecting unit is used for collecting data related to the popularization activities through the WeChat opening interface.
Further, the data includes:
promotion data generated by various promotion activities through WeChat account bound with account, and/or
And feedback data from the client is obtained by carrying out various promotion activities through the WeChat account bound with the account.
Further, the analysis module includes:
the counting unit is used for counting the number of the feedback data;
an extracting unit, configured to extract partial data of the data, where the partial data includes, but is not limited to, the following: the system comprises a popularization person, activity time, activity content, a client name, a client contact information and client behavior information.
The invention also provides an enterprise promotion method based on the mobile network, which is characterized by comprising the following steps:
collecting data related to the promotional campaign;
the data is analyzed.
Further, the step of collecting data relating to promotional activities is preceded by the steps of:
the WeChat account is bound with an account number, and the account number is created by a system.
Further, the step of collecting data related to promotional activities comprises:
and carrying out various promotion activities through the WeChat account bound with the account, and collecting data related to the promotion activities through a WeChat opening interface.
Further, the data includes:
promotion data generated by various promotion activities through WeChat account bound with account, and/or
And feedback data from the client is obtained by carrying out various promotion activities through the WeChat account bound with the account.
Further, the step of analyzing the data comprises:
counting the quantity of the feedback data, and extracting partial data of the data, wherein the partial data comprises but is not limited to the following data: the system comprises a popularization person, activity time, activity content, a client name, a client contact information and client behavior information.
The enterprise promotion system and method based on the mobile network can record the specific conditions of various promotion activities and count feedback data from the client by binding with WeChat.
Drawings
FIG. 1 is a schematic structural diagram of an embodiment of an enterprise promotion system based on a mobile network;
FIG. 2 is a schematic diagram of a collection module of an embodiment of an enterprise promotion system based on a mobile network;
FIG. 3 is a schematic structural diagram of an analysis module of an embodiment of an enterprise promotion system based on a mobile network;
fig. 4 is a flowchart of an embodiment of an enterprise promotion method based on a mobile network.
Fig. 5 is a flowchart of popularization information production in an embodiment of an enterprise popularization method based on a mobile network.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are illustrative only and should not be construed as limiting the invention.
As used herein, the singular forms "a", "an", "the" and "the" include plural referents unless the content clearly dictates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. It will be understood that when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may also be present. Further, "connected" or "coupled" as used herein may include wirelessly connected or wirelessly coupled. As used herein, the term "and/or" includes all or any element and all combinations of one or more of the associated listed items.
It will be understood by those skilled in the art that, unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. It will be further understood that terms, such as those defined in commonly used dictionaries, should be interpreted as having a meaning that is consistent with their meaning in the context of the prior art and will not be interpreted in an idealized or overly formal sense unless expressly so defined herein.
Referring to fig. 1, the present invention provides an enterprise promotion system based on a mobile network, including:
a collection module 101 for collecting data related to the promotional activities;
and the analysis module 102 is used for analyzing the data.
In an embodiment, the system further includes an account module, configured to bind the wechat account with an account, where the account is created by the system. The account numbers comprise a management account number and a common account number.
In an embodiment, the collecting module 101, as shown in fig. 2, includes:
the pushing unit 1011 is used for performing various promotion activities through the WeChat account bound with the account;
a collecting unit 1012 for collecting data related to the promotion activity through the wechat open interface.
The pushing unit further comprises a making subunit and a sending subunit. In some embodiments, the fabrication of the subunits is as follows:
the method comprises the steps that a worker selects a scene, creates a blank magazine, sets magazine titles and cover pages, uploads background pictures and music, adds page content, adds special effects, adds interactive plug-ins, edits content in the interactive plug-ins and generates the magazine. The above-mentioned interactive plug-in includes: game interactive plug-ins, social interactive plug-ins, promotion interactive plug-ins and application interactive plug-ins. The game interactive plug-in can increase the interest of popularization information, increase the interaction with the user, and can also be used as a judgment basis for user behaviors. The social interaction plug-in can expand the propagation range of the promotion information. The promotion interactive plug-in is mainly arranged for people who are sensitive to price and can recommend specific products. The application-class interactive plug-in has specific functions and can be used in specific occasions.
In the sending subunit, the management account establishes a promotion activity, sends the promotion activity to the common account, and then issues the activity, and the specified account is responsible for specific subsequent follow-up activities. The specified account comprises a management account and/or a common account.
The data collection mode of the collection unit includes but is not limited to:
sending promotion information, recording a sending account number, sending time and a sending subject;
the method comprises the steps of communicating with a customer telephone, recording an account number for making a call, call information and the customer;
going out to meet with a client, signing in, and recording the signed account number, the place information and the time;
and feedback information submitted by the client in the promotion information.
In one embodiment, as shown in FIG. 3, the analysis module 102 includes:
a statistic unit 1021 for counting the number of the feedback data;
an extracting unit 1022, configured to extract partial data of the data, where the partial data includes, but is not limited to, the following: the system comprises a popularization person, activity time, activity content, a client name, a client contact information and client behavior information. In the statistical unit, the viewing quantity of the promotion information and the submission number of the form are counted. In the extraction unit, only data more relevant to the activity content, such as a promoter, activity time, activity content, client name, client contact information, and client behavior information, is generally selected.
In a specific embodiment, the promotion account A pushes promotion information about a certain brand of mobile phone through a micro signal bound with the employee account, the server adds a two-dimensional code to the information according to a release source A of the information, the information is identified to be released by the promotion account A, and then the information is released. And the client B receives the information and checks the information, the server records the checking record at the moment, collects the personal information of the client B and identifies the pushing source of the client B as the promotion account A through the page two-dimensional code. Recording the promotion account A, the customer B, the mobile phone promotion information, the viewing time and the operation behavior of the customer B in the information. In the subsequent promotion behavior, the conversation software bound by the promotion account A and the employee account communicates with the client B, and the conversation content is recorded and recorded in the collection module 101. The promotion account A meets the customer B, signs in through bound software, records sign-in information and records the sign-in information in the collection module 101.
The invention also provides an enterprise promotion method based on the mobile network, which is characterized by comprising the following steps:
s201, collecting data related to promotion activities;
and S202, analyzing the data.
In some embodiments, the method further comprises the step of binding the WeChat account with an account, wherein the account is created by the system. The account numbers comprise a management account number and a common account number.
In one embodiment, step S201 includes:
carrying out various promotion activities through the WeChat account bound with the account;
data related to the promotional activity is collected through the WeChat open interface.
The step of carrying out various promotion activities through the WeChat account bound with the account further comprises the following steps: making promotion information and sending promotion information. As shown in fig. 5, in the embodiment, the Html5 interactive promotion information is produced as follows:
s2011, selecting a scene and creating a blank magazine;
s2012, setting magazine titles and covers, and uploading background pictures and music;
s2013, adding page content and adding special effects;
s2014, adding an interactive plug-in, and editing contents in the interactive plug-in;
s2015, generating magazines.
The above-mentioned interactive plug-in includes: game interactive plug-ins, social interactive plug-ins, promotion interactive plug-ins and application interactive plug-ins. The game interactive plug-in can increase the interest of popularization information, increase the interaction with the user, and can also be used as a judgment basis for user behaviors. The social interaction plug-in can expand the propagation range of the promotion information. The promotion interactive plug-in is mainly arranged for people who are sensitive to price and can recommend specific products. The application-class interactive plug-in has specific functions and can be used in specific occasions.
The specific steps of sending the promotion information are that a promotion activity is established by a management account, the promotion activity is sent to a common account, then the activity is released, and a specific account is responsible for specific subsequent follow-up activities. The specified account comprises a management account and/or a common account.
The step of collecting data related to the promotional activity via the wechat open interface includes, but is not limited to:
sending promotion information, recording a sending account number, sending time and a sending subject;
the method comprises the steps of communicating with a customer telephone, recording an account number for making a call, call information and the customer;
going out to meet with a client, signing in, and recording the signed account number, the place information and the time;
and feedback information submitted by the client in the promotion information.
In an embodiment, the step S202 includes:
counting the number of the feedback data;
extracting partial data of the data, wherein the partial data comprises but is not limited to the following data: the system comprises a popularization person, activity time, activity content, a client name, a client contact information and client behavior information. When the number of the feedback data is counted, the viewing amount of the promotion information and the submission number of the form are counted. When extracting data, generally only data more relevant to the activity content is selected, such as a promoter, activity time, activity content, client name, client contact information, and client behavior information.
In a specific embodiment, the promotion account C pushes promotion information about a certain brand of towel through a micro signal bound with the employee account, the server adds a two-dimensional code to the information according to a release source C of the information, the information is identified to be released by the server, and then the information is released. And the customer D receives the information and checks the information, at the moment, the server records the checking record, collects the personal information of the customer D, and identifies the pushing source of the customer D as a promotion account C through the page two-dimensional code. And recording the promotion account number C, the client D, the mobile phone promotion information, the viewing time and the operation behavior of the client D in the information. In the subsequent promotion behavior, the promotion account c communicates with the call software bound with the employee account with the client d, and the call content is recorded and stored in step S201. And the promotion account C meets the customer D, signs in the promotion account through the bound software, records sign-in information, and is stored in the step S201.
The enterprise promotion system and method based on the mobile network can record the specific conditions of various promotion activities and count feedback data from the client by binding with WeChat.
Those skilled in the art will appreciate that the present invention includes apparatus directed to performing one or more of the operations described in the present application. These devices may be specially designed and manufactured for the required purposes, or they may comprise known devices in general-purpose computers. These devices have stored therein computer programs that are selectively activated or reconfigured. Such a computer program may be stored in a device (e.g., computer) readable medium, including, but not limited to, any type of disk including floppy disks, hard disks, optical disks, CD-ROMs, and magnetic-optical disks, ROMs (Read-Only memories), RAMs (Random Access memories), EPROMs (Erasable Programmable Read-Only memories), EEPROMs (Electrically Erasable Programmable Read-Only memories), flash memories, magnetic cards, or optical cards, or any type of media suitable for storing electronic instructions, and each coupled to a bus. That is, a readable medium includes any medium that stores or transmits information in a form readable by a device (e.g., a computer).
It will be understood by those within the art that each block of the block diagrams and/or flowchart illustrations, and combinations of blocks in the block diagrams and/or flowchart illustrations, can be implemented by computer program instructions. Those skilled in the art will appreciate that the computer program instructions may be implemented by a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, implement the features specified in the block or blocks of the block diagrams and/or flowchart illustrations of the present disclosure.
Those of skill in the art will appreciate that various operations, methods, steps in the processes, acts, or solutions discussed in the present application may be alternated, modified, combined, or deleted. Further, various operations, methods, steps in the flows, which have been discussed in the present application, may be interchanged, modified, rearranged, decomposed, combined, or eliminated. Further, steps, measures, schemes in the various operations, methods, procedures disclosed in the prior art and the present invention can also be alternated, changed, rearranged, decomposed, combined, or deleted.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (10)
1. An enterprise promotion system based on a mobile network is characterized by comprising:
a collection module for collecting data related to the promotional activity; the data includes, but is not limited to, the following: the method comprises the following steps of (1) popularizing people, activity time, activity content, client names, client contact information and client behavior information;
the collecting data related to the promotional activity includes: performing various promotion activities and collecting data related to the promotion activities; the promotion activities include making promotion information and sending the promotion information; the mode of making the promotion information comprises the following steps: selecting a scene and creating a blank magazine; setting magazine titles and covers, and uploading background pictures and music; adding page content and adding special effects; adding an interactive plug-in, and editing contents in the interactive plug-in; generating a magazine; the interactive plug-ins comprise game interactive plug-ins, social interactive plug-ins and promotion interactive plug-ins;
the step of sending the promotion information comprises: creating a promotion activity by a management account, sending the promotion activity to a common account, then releasing the activity, and taking charge of specific subsequent follow-up activities by a specified account, wherein the specified account comprises the management account and the common account;
and the analysis module is used for analyzing the data.
2. The system of claim 1, further comprising:
and the account module is used for binding the WeChat account with an account, and the account is created by the system.
3. The system of claim 1 or 2, wherein the collection module comprises:
the pushing unit is used for carrying out various promotion activities through the WeChat account bound with the account;
and the collecting unit is used for collecting data related to the popularization activities through the WeChat opening interface.
4. The system of claim 3, wherein the data comprises:
promotion data generated by various promotion activities through WeChat account bound with account, and/or
And feedback data from the client is obtained by carrying out various promotion activities through the WeChat account bound with the account.
5. The system of claim 4, wherein the analysis module comprises:
the counting unit is used for counting the number of the feedback data;
an extracting unit, configured to extract partial data of the data, where the partial data includes, but is not limited to, the following: the system comprises a popularization person, activity time, activity content, a client name, a client contact information and client behavior information.
6. The enterprise promotion method based on the mobile network is characterized by comprising the following steps:
collecting data related to the promotional campaign; the data includes, but is not limited to, the following: the method comprises the following steps of (1) popularizing people, activity time, activity content, client names, client contact information and client behavior information;
analyzing the data;
the step of collecting data relating to promotional activities comprises: performing various promotion activities and collecting data related to the promotion activities;
the step of performing each promotional activity comprises:
making promotion information and sending the promotion information;
the step of producing the promotion information comprises:
selecting a scene and creating a blank magazine;
setting magazine titles and covers, and uploading background pictures and music;
adding page content and adding special effects;
adding an interactive plug-in, and editing contents in the interactive plug-in;
generating a magazine;
the interactive plug-ins comprise game interactive plug-ins, social interactive plug-ins and promotion interactive plug-ins;
the step of sending the promotion information comprises: and creating a promotion activity by the management account, sending the promotion activity to the common account, then releasing the activity, and taking charge of specific subsequent follow-up activities by the specified account, wherein the specified account comprises the management account and the common account.
7. The method of claim 6, wherein the step of collecting data relating to promotional activities is preceded by the steps of:
the WeChat account is bound with an account number, and the account number is created by a system.
8. The method of claim 6 or 7, wherein the step of collecting data relating to promotional activities comprises:
and carrying out various promotion activities through the WeChat account bound with the account, and collecting data related to the promotion activities through a WeChat opening interface.
9. The method of claim 8, wherein the data comprises:
promotion data generated by various promotion activities through WeChat account bound with account, and/or
And feedback data from the client is obtained by carrying out various promotion activities through the WeChat account bound with the account.
10. The method of claim 9, wherein the step of analyzing the data comprises:
counting the quantity of the feedback data, and extracting partial data of the data, wherein the partial data comprises but is not limited to the following data: the system comprises a popularization person, activity time, activity content, a client name, a client contact information and client behavior information.
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