CN106339908A - Advertising effect tracking method and device - Google Patents
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- 230000002452 interceptive effect Effects 0.000 claims description 137
- 230000004044 response Effects 0.000 claims description 115
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Abstract
The invention relates to an advertising effect tracking method and device. The method comprises the following step: an advertisement play device obtains content of a first advertisement, information of the first advertisement, information of the advertisement play device and identification of an advertisement tracking server, generates two-dimensional codes of the first advertisement according to the obtained content, and displays the two-dimensional codes of the first advertisement on an advertisement play page of the first advertisement, so that when a user watches the first advertisement, by utilizing an advertisement interaction device to scan the two-dimensional codes of the first advertisement, the identification of the advertisement tracking server, the information of the first advertisement, the information of the advertisement play device and the information of the advertisement interaction device can be obtained, and the obtained information is sent to the advertisement tracking server to enable the advertisement tracking server to track the effect of the first advertisement.
Description
Technical field
It relates to communication technology, more particularly, to a kind of method and apparatus of tracking advertising effectiveness.
Background technology
Television advertising is a kind of advertisement with TV as media, is a kind of form of e-advertising.It is to have audiovisual effect concurrently
Fruit the information propagation pattern propagated with comprehensive means such as language, sound, word, image, action, performance.TV
Advertisement has many good qualities, and is one of advertisement form that advertiser enjoys a lot, but television advertising have the shortcomings that one very big it is simply that
Advertisement is difficult to interaction, and effect of advertising are difficult to follow the trail of.
Content of the invention
For overcoming problem present in correlation technique, the disclosure provides a kind of method and apparatus of tracking advertising effectiveness.
According to the embodiment of the present disclosure in a first aspect, provide a kind of method of tracking advertising effectiveness, comprising:
Advertisement playing device sends ad-request message to Advertisement Server, and described ad-request message is used for asking to wait to broadcast
The content of the first advertisement put；
Described advertisement playing device receives the ad response message that described Advertisement Server sends, described ad response message
Include: the content of described first advertisement, the information of described first advertisement, the information of described advertisement playing device and advertisement are followed the tracks of
The mark of server；
Described advertisement playing device generates the Quick Response Code of described first advertisement according to the content in described ad response message；
Described advertisement playing device plays described first advertisement according to the content of described first advertisement, and in advertisement broadcast page
The Quick Response Code of described first advertisement is shown on face.
According to the second aspect of the embodiment of the present disclosure, provide a kind of method of tracking advertising effectiveness, comprising:
The institute showing on the page is play in the advertisement that advertisement interaction device scans the first advertisement play on advertisement playing device
State the Quick Response Code of the first advertisement, followed the tracks of with information, the information of described advertisement playing device and the advertisement obtaining described first advertisement
The mark of server, wherein, the described advertisement playing device of Quick Response Code of described first advertisement is according in described first advertisement
The mark of appearance, the information of described first advertisement, the information of described advertisement playing device and ad tracking server generates；
Described advertisement interaction device sends interactive according to the mark of described ad tracking server to described Advertisement Server
Request message, described interaction request message includes information, the information of described advertisement playing device and the institute of described first advertisement
State the information of advertisement interaction device；
Described advertisement interaction device receives the interactive response message that described ad tracking server sends, described interactive response
Message includes the content of the advertisement interaction page；
Described advertisement interaction device shows the described advertisement interaction page according to the content of the described advertisement interaction page.
Optionally, methods described also includes:
The interactive information of described advertisement interaction device receive user input on the described advertisement interaction page.
According to the third aspect of the embodiment of the present disclosure, provide a kind of method of tracking advertising effectiveness, comprising:
Ad tracking server receives the interactive request message that advertisement interaction device sends, and wraps in described interaction request message
Include the information of the first advertisement, play the information of advertisement playing device of described first advertisement and the letter of described advertisement interaction device
Breath；
Described ad tracking server updates according to described interaction request message or sets up the interactive note of described first advertisement
Record；
Described ad tracking server sends interactive response message, described interactive response message to described advertisement interaction device
Include the content of the advertisement interaction page.
Optionally, the interactive record of described first advertisement includes the mark of described first advertisement, described first advertisement
The number of times that interactive number of times, described first advertisement are play by various types of advertisement playing devices and described first advertisement are various types of
The interactive number of times of the advertisement interaction device of type.
Optionally, methods described also includes:
Described ad tracking server receives tracking enquiry request, and described tracking enquiry request includes advertisement to be checked
Mark；
Described ad tracking server is remembered according to the mark of described advertisement to be checked, interactive from the multiple advertisements preserving
The interactive record of described advertisement to be checked is determined in record；
Described ad tracking server sends the interactive record of described advertisement to be checked.
According to the fourth aspect of the embodiment of the present disclosure, provide a kind of advertisement playing device, comprising:
Sending module, is configured to send ad-request message to Advertisement Server, and described ad-request message is used for please
Seek the content of the first advertisement to be played；
Receiver module, is configured to receive the ad response message that described Advertisement Server sends, described ad response disappears
Breath includes: the content of described first advertisement, the information of described first advertisement, the information of described advertisement playing device and advertisement with
The mark of track server；
Generation module, is configured to generate the two dimension of described first advertisement according to the content in described ad response message
Code；
Playing module, is configured to the content according to described first advertisement and plays described first advertisement, and play in advertisement
The Quick Response Code of described first advertisement is shown on the page.
According to the 5th aspect of the embodiment of the present disclosure, provide a kind of advertisement interaction device, comprising:
Acquisition module, display on the page is play in the advertisement being configured to scan the first advertisement play on advertisement playing device
Described first advertisement Quick Response Code, to obtain information, the information of described advertisement playing device and the advertisement of described first advertisement
The mark of tracking server, wherein, the Quick Response Code of described first advertisement is described advertisement playing device according to described first advertisement
Content, the information of described first advertisement, the mark of the information of described advertisement playing device and ad tracking server generate；
Sending module, is configured to the mark according to described ad tracking server and sends interaction to described Advertisement Server
Request message, described interaction request message includes information, the information of described advertisement playing device and the institute of described first advertisement
State the information of advertisement interaction device；
First receiver module, is configured to receive the interactive response message that described ad tracking server sends, described mutual
Dynamic response message includes the content of the advertisement interaction page；
Display module, be configured to described advertisement interaction device according to the content of the described advertisement interaction page show described extensively
Accuse the interactive page.
Optionally, described equipment also includes:
Second receiver module, is configured to the interactive information of receive user input on the described advertisement interaction page.
According to the 6th aspect of the embodiment of the present disclosure, provide a kind of ad tracking server, comprising:
First receiver module, is configured to receive the interactive request message that advertisement interaction device sends, described interactive request
Message includes the information of the first advertisement, the information of advertisement playing device of described first advertisement of broadcasting and described advertisement interaction and sets
Standby information；
Update module, is configured to update or set up the interactive note of described first advertisement according to described interaction request message
Record；
First sending module, is configured to send interactive response message, described interactive response to described advertisement interaction device
Message includes the content of the advertisement interaction page.
Optionally, the interactive record of described first advertisement includes the mark of described first advertisement, described first advertisement
The number of times that interactive number of times, described first advertisement are play by various types of advertisement playing devices and described first advertisement are various types of
The interactive number of times of the advertisement interaction device of type.
Optionally, described server also includes:
Second receiver module, is configured to receive tracking enquiry request, and described tracking enquiry request includes to be checked
The mark of advertisement；
Determining module, is configured to the mark according to described advertisement to be checked, from the interactive note of the multiple advertisements preserving
The interactive record of described advertisement to be checked is determined in record；
Second sending module, is configured to send the interactive record of described advertisement to be checked.
According to the 7th aspect of the embodiment of the present disclosure, provide a kind of advertisement playing device, comprising:
Memorizer；
It is configured to store the memorizer of processor executable；
Wherein, described processor is configured to:
Send ad-request message to Advertisement Server, described ad-request message is used for asking the first advertisement to be played
Content；
Receive the ad response message that described Advertisement Server sends, described ad response message includes: described first
The content of advertisement, the mark of the described information of the first advertisement, the information of advertisement playing device and ad tracking server；
Generate the Quick Response Code of described first advertisement according to the content in described ad response message；
Content according to described first advertisement plays described first advertisement, and shows described first on the advertisement broadcasting page
The Quick Response Code of advertisement.
According to the eighth aspect of the embodiment of the present disclosure, provide a kind of advertisement interaction device, comprising:
Memorizer；
It is configured to store the memorizer of processor executable；
Wherein, described processor is configured to:
Described first advertisement of display on the page is play in the advertisement of the first advertisement play on scanning advertisement playing device
Quick Response Code, to obtain the mark of the information, the information of described advertisement playing device and ad tracking server of described first advertisement,
Wherein, the Quick Response Code of described first advertisement is described advertisement playing device according to the content of described first advertisement, described first wide
The mark of information, the information of described advertisement playing device and the ad tracking server accused generates；
Mark according to described ad tracking server sends interactive request message, described interaction to described Advertisement Server
Request message includes the letter of the information, the information of described advertisement playing device and described advertisement interaction device of described first advertisement
Breath；
Receive the interactive response message that described ad tracking server sends, it is mutual that described interactive response message includes advertisement
The content of the dynamic page；
The described advertisement interaction page is shown according to the content of the described advertisement interaction page.
According to the 9th aspect of the embodiment of the present disclosure, provide a kind of ad tracking server, comprising:
Memorizer；
It is configured to store the memorizer of processor executable；
Wherein, described processor is configured to:
Receive the interactive request message that advertisement interaction device sends, described interaction request message includes the letter of the first advertisement
Breath, the broadcasting information of advertisement playing device of described first advertisement and the information of described advertisement interaction device；
Update or set up the interactive record of described first advertisement according to described interaction request message；
Send interactive response message to described advertisement interaction device, described interactive response message includes the advertisement interaction page
Content.
The method and apparatus that first aspect according to the embodiment of the present disclosure provides to the 9th aspect, the letter of described first advertisement
Breath includes at least one of following information: the mark of described first advertisement, the type of described first advertisement and described first wide
The provider accusing.
The method and apparatus that first aspect according to the embodiment of the present disclosure provides to the 9th aspect, described advertisement playing device
Information include at least one of following information: the mark of described advertisement playing device, the type of described advertisement playing device
Model with described advertisement playing device.
The method and apparatus that first aspect according to the embodiment of the present disclosure provides to the 9th aspect, described Advertisement Server and
Described ad tracking server is same equipment.
The method and apparatus that first aspect according to the embodiment of the present disclosure provides to the 9th aspect, described advertisement interaction device
Information include at least one of following information: the mark of described advertisement interaction device, the type of described advertisement interaction device
Operating system with described advertisement interaction device.
The technical scheme that embodiment of the disclosure provides can include following beneficial effect: advertisement playing device passes through to obtain
The content of the first advertisement, the mark of the information of the first advertisement, the information of advertisement playing device and ad tracking server, and according to
The content obtaining generates the Quick Response Code of the first advertisement, and the two dimension showing the first advertisement on the page is play in the advertisement in the first advertisement
Code.In order to user watch the first advertisement when, by advertisement interaction device scan the first advertisement Quick Response Code, obtain advertisement with
The mark of track server, the information of the information of the first advertisement, the information of advertisement playing device and advertisement interaction device, and will obtain
Information be sent to ad tracking server, so that ad tracking server can follow the tracks of the effect of the first advertisement.
It should be appreciated that above general description and detailed description hereinafter are only exemplary and explanatory, not
The disclosure can be limited.
Brief description
Accompanying drawing herein is merged in description and constitutes the part of this specification, shows the enforcement meeting the present invention
Example, and be used for explaining the principle of the present invention together with description.
Fig. 1 is the flow chart of a kind of method of tracking advertising effectiveness according to an exemplary embodiment.
Fig. 2 is the flow chart of a kind of method of tracking advertising effectiveness according to an exemplary embodiment.
Fig. 3 is the flow chart of a kind of method of tracking advertising effectiveness according to an exemplary embodiment.
Fig. 4 is the flow chart of a kind of method of tracking advertising effectiveness according to an exemplary embodiment.
Fig. 5 is a kind of block diagram of the advertisement playing device according to an exemplary embodiment.
Fig. 6 is a kind of block diagram of the advertisement interaction device according to an exemplary embodiment.
Fig. 7 is a kind of block diagram of the advertisement interaction device according to an exemplary embodiment.
Fig. 8 is a kind of block diagram of the ad tracking server according to an exemplary embodiment.
Fig. 9 is a kind of block diagram of the ad tracking server according to an exemplary embodiment.
Figure 10 is a kind of entity block diagram of the advertisement playing device according to an exemplary embodiment.
Figure 11 is a kind of entity block diagram of the advertisement interaction device according to an exemplary embodiment.
Figure 12 is a kind of entity block diagram of the ad tracking server according to an exemplary embodiment.
Figure 13 is a kind of block diagram of the advertisement interaction device according to an exemplary embodiment.
Figure 14 is a kind of block diagram of the ad tracking server according to an exemplary embodiment.
Specific embodiment
Here will in detail exemplary embodiment be illustrated, its example is illustrated in the accompanying drawings.Explained below is related to
During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous key element.Following exemplary embodiment
Described in embodiment do not represent all embodiments consistent with the present invention.On the contrary, they be only with such as appended
The example of the consistent apparatus and method of some aspects being described in detail in claims, the present invention.
Fig. 1 is the flow chart of a kind of method of tracking advertising effectiveness according to an exemplary embodiment, as Fig. 1 institute
Show, the method for this tracking advertising effectiveness comprises the following steps.
In step s101, advertisement playing device sends ad-request message to Advertisement Server, and ad-request message is used
In the content asking the first advertisement to be played.
Advertisement playing device can be TV, be arranged on building and elevator in advertisement machine, giant-screen installed outdoors wide
Announcement machine etc., advertisement playing device is used for playing advertisement, and Advertisement Server is used for storing advertisement, when advertisement playing device needs to play
During advertisement, advertisement playing device asks advertisement to Advertisement Server.Specifically, advertisement playing device sends extensively to Advertisement Server
Accuse request message, this ad-request message is used for asking the content of the first advertisement to be played.This ad-request message includes
The information of advertisement playing device and the mark of the first advertisement, the information of advertisement playing device includes in following information at least one
Individual: the model of the mark of advertisement playing device, the type of advertisement playing device and advertisement playing device.The mark of advertisement playing device
Know medium education (media access control, the abbreviation mac) address of e.g. advertisement playing device, certainly also may be used
To be other marks, as long as being capable of unique mark advertisement playing device.The type of advertisement playing device be, for example, TV and
Advertisement machine etc..The model of advertisement playing device is, for example, the xxx model of xx manufacturer.
In step s102, advertisement playing device receives the ad response message that Advertisement Server sends, and ad response disappears
Breath includes: the content of the first advertisement, the mark of the information of the first advertisement, the information of advertisement playing device and ad tracking server
Know.
After Advertisement Server receives ad-request message, advertisement is returned to advertisement playing device according to ad-request message
Response message, different and prior art, not only include the content of the first advertisement in this ad response message, also include the first advertisement
Information, the information of advertisement playing device and ad tracking server mark, ad tracking server is used for following the tracks of advertisement effect
Really.Optionally, this Advertisement Server and ad tracking server are same equipment.Wherein, the packet of advertisement playing device
Include at least one of following information: the mark of advertisement playing device, the type of advertisement playing device and advertisement playing device
Model.The information of the first advertisement includes at least one of following information: the mark of the first advertisement, the type of the first advertisement and
The provider of one advertisement.
In step s103, advertisement playing device generates the two dimension of the first advertisement according to the content in ad response message
Code.
In step s104, advertisement playing device plays the first advertisement according to the content of the first advertisement, and plays in advertisement
The Quick Response Code of the first advertisement is shown on the page.
Advertisement playing device plays the first advertisement according to the content of the first advertisement in ad response message, is playing first
Play the Quick Response Code of the first advertisement that generation is shown on the page in advertisement while advertisement.Advertisement playing device can be broadcast in advertisement
The lower right corner putting the page shows the Quick Response Code of the first advertisement, it is, of course, also possible to the other positions playing the page in advertisement show the
The Quick Response Code of one advertisement, the principle of display is to try to block the first advertisement.
In the present embodiment, advertisement playing device sends ad-request message to ask to be played first to Advertisement Server
The content of advertisement, Advertisement Server sends ad response message to advertisement playing device, and ad response message includes: first is wide
The content of announcement, the mark of the information of the first advertisement, the information of advertisement playing device and ad tracking server, advertisement playing device
Generate the Quick Response Code of the first advertisement according to the content in ad response message, and display on the page is play in the advertisement in the first advertisement
The Quick Response Code of the first advertisement.In order to user watch the first advertisement when, by scanning the Quick Response Code of the first advertisement, with advertisement with
Track server communication, so that ad tracking server can follow the tracks of the effect of the first advertisement.
Fig. 2 is the flow chart of a kind of method of tracking advertising effectiveness according to an exemplary embodiment, the present embodiment
It is to be described from the angle of advertisement interaction device, as shown in Fig. 2 the method for this tracking advertising effectiveness comprises the following steps.
In step s201, advertisement interaction device scans the advertisement broadcast page of the first advertisement play on advertisement playing device
The Quick Response Code of the first advertisement of display on face, with obtain the information of described first advertisement, the information of described advertisement playing device and
The mark of ad tracking server, wherein, the Quick Response Code of this first advertisement be advertisement playing device according to the content of the first advertisement,
The mark of the information of the first advertisement, the information of advertisement playing device and ad tracking server generates.
In the present embodiment, advertisement playing device, when playing the first advertisement, is play in advertisement simultaneously and is shown first on the page
The Quick Response Code of advertisement, the Quick Response Code of this first advertisement is the content according to the first advertisement for the advertisement playing device, the letter of the first advertisement
The mark of breath, the information of advertisement playing device and ad tracking server generates.User watch the first advertisement when, if
User is interested in the first advertisement, and user can scan the Quick Response Code of the first advertisement by advertisement interaction device, and this advertisement is interactive
Equipment is, for example, smart mobile phone, panel computer etc..
The Quick Response Code that advertisement interaction device passes through to scan the first advertisement can obtain the information of the first advertisement, advertisement is play and set
Standby information and the mark of ad tracking server.Wherein, the information of the first advertisement includes at least one of following information: the
The provider of the mark of one advertisement, the type of the first advertisement and the first advertisement.The information of advertisement playing device includes following information
At least one of: the model of the mark of advertisement playing device, the type of advertisement playing device and advertisement playing device.
In step s202, advertisement interaction device sends interactive according to the mark of ad tracking server to Advertisement Server
Request message, this interactive request message includes the information of the first advertisement, the information of advertisement playing device and advertisement interaction device
Information.
Wherein, the information of advertisement interaction device includes at least one of following information: the mark of advertisement interaction device, wide
Accuse the type of interaction device and the operating system of advertisement interaction device.Advertisement interaction device type is, for example, mobile phone and flat board electricity
Brain, the operating system of advertisement interaction device is, for example, Android system (android) and iphone operating system.
In step s203, advertisement interaction device receives the interactive response message that ad tracking server sends, this interaction
Response message includes the content of the advertisement interaction page.
After ad tracking server receives interactive request message, return interactive response message to advertisement interaction device.
In step s204, advertisement interaction device is according to the content display advertisement interaction page of the advertisement interaction page.
The advertisement interaction page is shown to user by advertisement interaction device, carries out interaction for user to the first advertisement, and receives
The interactive information of user's input on the advertisement interaction page.For example, user carry out a little praising on the advertisement interaction page operate or
Advertisement is carried out evaluate operation etc..Can also push to user on the advertisement interaction page and reward.
In the present embodiment, the advertisement that advertisement interaction device passes through to scan the first advertisement play on advertisement playing device is play
The Quick Response Code of the first advertisement of display on the page, to obtain the information of described first advertisement, the information of described advertisement playing device
With the mark of ad tracking server, then the mark according to ad tracking server send interactive request to Advertisement Server and disappear
Breath, this interactive request message includes the information of the information of the first advertisement, the information of advertisement playing device and advertisement interaction device,
And receive the content of the advertisement interaction page of ad tracking server transmission.So that ad tracking server can trace into
The effect of the first advertisement.
Fig. 3 is the flow chart of a kind of method of tracking advertising effectiveness according to an exemplary embodiment, the present embodiment
From the angle description of ad tracking server, as shown in figure 3, the method for this tracking advertising effectiveness comprises the following steps.
In step s301, ad tracking server receives the interactive request message that advertisement interaction device sends, this interaction
Request message includes information, the information of advertisement playing device playing the first advertisement and the advertisement interaction device of the first advertisement
Information.
Wherein, the information of the first advertisement includes at least one of following information: the mark of the first advertisement, the first advertisement
Type and the provider of the first advertisement.The information of advertisement playing device includes at least one of following information: advertisement is play and set
The model of standby mark, the type of advertisement playing device and advertisement playing device.The information of advertisement interaction device includes following letter
At least one of breath: the operating system of the mark of advertisement interaction device, the type of advertisement interaction device and advertisement interaction device.
In step s302, ad tracking server updates according to interactive request message or sets up the interactive note of the first advertisement
Record.
In the present embodiment, ad tracking server can set up an interactive record for each advertisement, and interaction records for remembering
Record the interactive information of this advertisement, the mark of such as advertisement, the interactive number of times of advertisement, advertisement are broadcast by various similar advertisement playing devices
The number of times put, number of times interactive by various types of advertisement interaction devices of advertisement etc..Merely just illustrate, interactive record
Can also be other information.In the present embodiment, when the first advertisement first time being interactive, ad tracking server is according to this interaction
Request message is that interactive record is set up in the first advertisement.Subsequently, when the first advertisement is again by interaction, ad tracking server updates
The interactive record of the first advertisement, the interactive record of the first advertisement include the mark of the first advertisement, the interactive number of times of the first advertisement,
Number of times that first advertisement is play by various types of advertisement playing devices and the first advertisement are by various types of advertisement interaction devices
Interactive number of times.When the first advertisement is by interaction, the interactive number of times in interactive record is added 1 by ad tracking server, and will be wide
The broadcasting time accusing playback equipment adds 1, and the interactive number of times of advertisement interaction device is added 1.
In step s303, ad tracking server sends interactive response message to advertisement interaction device, and interactive response disappears
Breath includes the content of the advertisement interaction page.
In the present embodiment, ad tracking server receives the interactive request message that advertisement interaction device sends, and this interaction please
Message is asked to include the information of the first advertisement, play the information of advertisement playing device of the first advertisement and the letter of advertisement interaction device
Breath, updates or sets up the interactive record of the first advertisement, and the content of the advertisement interaction page is sent to according to interactive request message
Advertisement interaction device.Ad tracking server sets up interactive record according to interactive request message for advertisement, thus realizing to advertisement
The tracking of effect.
Fig. 4 is the flow chart of a kind of method of tracking advertising effectiveness according to an exemplary embodiment, as Fig. 4 institute
Show, the method for this tracking advertising effectiveness comprises the following steps.
In step s401, ad tracking server receives the interactive request message that advertisement interaction device sends, this interaction
Request message includes information, the information of advertisement playing device playing the first advertisement and the advertisement interaction device of the first advertisement
Information.
In step s402, ad tracking server updates according to interactive request message or sets up the interactive note of the first advertisement
Record.
In step s403, ad tracking server sends interactive response message to advertisement interaction device, and interactive response disappears
Breath includes the content of the advertisement interaction page.
In step s404, ad tracking server receives tracking enquiry request, and tracking enquiry request includes to be checked
Advertisement mark.
The request of this tracking enquiry is probably that advertising provider sends, and this tracking enquiry request message is used for inquiring about advertisement
Effect.
In step s405, ad tracking server according to the mark of advertisement to be checked, from the multiple advertisements preserving
The interactive record of advertisement to be checked is determined in interactive record.
Ad tracking server all establishes interactive record for multiple advertisements, and advertisement and identifier can be with one interaction of unique mark
Record, ad tracking server, according to the mark of advertisement to be checked, determines the interactive record of advertisement to be checked.
In step s406, ad tracking server sends the interactive record of advertisement to be checked.
Ad tracking server passes through for the interactive record of advertisement to be checked to be sent to advertising provider, carries in order to advertisement
Will appreciate that the effect of advertisement for business, the effect according to advertisement adjusts the input strategy of advertisement.
In the present embodiment, ad tracking server receives tracking enquiry request, and tracking enquiry request includes to be checked
The mark of advertisement, according to the mark of advertisement to be checked, determines to be checked wide from the interactive record of the multiple advertisements preserving
The interactive record accused, and the interactive record of advertisement to be checked is sent to advertising provider, can be much of that in order to advertising provider
The effect of solution advertisement, the effect according to advertisement adjusts the input strategy of advertisement.
Fig. 5 is a kind of block diagram of the advertisement playing device according to an exemplary embodiment, as shown in figure 5, this enforcement
The advertisement playing device of example includes: sending module 11, receiver module 12, generation module 13 and playing module 14.
Wherein, sending module 11, are configured to send ad-request message, described ad-request message to Advertisement Server
For asking the content of the first advertisement to be played；
Receiver module 12, is configured to receive the ad response message that described Advertisement Server sends, described ad response
Message includes: the content of described first advertisement, the information of described first advertisement, the information of described advertisement playing device and advertisement
The mark of tracking server；
Generation module 13, is configured to generate the two dimension of described first advertisement according to the content in described ad response message
Code；
Playing module 14, is configured to the content according to described first advertisement and plays described first advertisement, and broadcast in advertisement
Put the Quick Response Code that described first advertisement is shown on the page.
Optionally, the information of described first advertisement includes at least one of following information: the mark of described first advertisement,
The type of described first advertisement and the provider of described first advertisement.
Optionally, the information of described advertisement playing device includes at least one of following information: described advertisement is play and set
The model of standby mark, the type of described advertisement playing device and described advertisement playing device.
Optionally, described Advertisement Server and described ad tracking server are same equipment.
Fig. 6 is a kind of block diagram of the advertisement interaction device according to an exemplary embodiment, as shown in fig. 6, this enforcement
The advertisement interaction device of example includes: acquisition module 21, sending module 22, the first receiver module 23 and display module 24.
Acquisition module 21, is configured to aobvious on the advertisement broadcasting page of the first advertisement of broadcasting on scanning advertisement playing device
The Quick Response Code of described first advertisement shown, to obtain the information of described first advertisement, the information of described advertisement playing device and wide
Accuse the mark of tracking server, wherein, the Quick Response Code of described first advertisement is that described advertisement playing device is wide according to described first
The content accused, the mark of the information, the information of described advertisement playing device and ad tracking server of described first advertisement generate
's；
Sending module 22, is configured to the mark according to described ad tracking server and sends mutually to described Advertisement Server
Dynamic request message, described interaction request message include the information of described first advertisement, the information of described advertisement playing device and
The information of described advertisement interaction device；
First receiver module 23, is configured to receive the interactive response message that described ad tracking server sends, described
Interactive response message includes the content of the advertisement interaction page；
Display module 24, is configured to described advertisement interaction device according to the content of the described advertisement interaction page shows
The advertisement interaction page.
Optionally, the information of described first advertisement includes at least one of following information: the mark of described first advertisement,
The type of described first advertisement and the provider of described first advertisement.
Optionally, the information of described advertisement playing device includes at least one of following information: described advertisement is play and set
The model of standby mark, the type of described advertisement playing device and described advertisement playing device.
Optionally, the information of described advertisement interaction device includes at least one of following information: described advertisement interaction sets
The operating system of standby mark, the type of described advertisement interaction device and described advertisement interaction device.
Fig. 7 is a kind of block diagram of the advertisement interaction device according to an exemplary embodiment, as shown in fig. 7, in Fig. 6 institute
On the basis of showing advertisement interaction device, the advertisement interaction device of the present embodiment also includes:
Second receiver module 25, is configured to the interactive information of receive user input on the described advertisement interaction page.
Fig. 8 is a kind of block diagram of the ad tracking server according to an exemplary embodiment, as shown in figure 8, this reality
The ad tracking server applying example includes: the first receiver module 31, update module 32 and the first sending module 33.
First receiver module 31, is configured to receive the interactive request message that advertisement interaction device sends, described interaction please
Message is asked to include information, the information of advertisement playing device playing described first advertisement and the described advertisement interaction of the first advertisement
The information of equipment；
Update module 32, is configured to update or set up the interactive note of described first advertisement according to described interaction request message
Record；
First sending module 33, is configured to send interactive response message, the described mutual sound of something astir to described advertisement interaction device
Message is answered to include the content of the advertisement interaction page.
Optionally, the interactive record of described first advertisement includes the mark of described first advertisement, described first advertisement
The number of times that interactive number of times, described first advertisement are play by various types of advertisement playing devices and described first advertisement are various types of
The interactive number of times of the advertisement interaction device of type.
Optionally, the information of described first advertisement includes at least one of following information: the mark of described first advertisement,
The type of described first advertisement and the provider of described first advertisement.
Optionally, the information of described advertisement playing device includes at least one of following information: described advertisement is play and set
The model of standby mark, the type of described advertisement playing device and described advertisement playing device.
Optionally, the information of described advertisement interaction device includes at least one of following information: described advertisement interaction sets
The operating system of standby mark, the type of described advertisement interaction device and described advertisement interaction device.
Fig. 9 is a kind of block diagram of the ad tracking server according to an exemplary embodiment, as shown in figure 9, this reality
The ad tracking server applying example also includes on the basis of shown in Fig. 8:
Second receiver module 34, is configured to receive tracking enquiry request, and described tracking enquiry request includes to be checked
Advertisement mark；
Determining module 35, is configured to the mark according to described advertisement to be checked, from the interaction of the multiple advertisements preserving
The interactive record of described advertisement to be checked is determined in record；
Second sending module 36, is configured to send the interactive record of described advertisement to be checked.
Figure 10 is a kind of entity block diagram of the advertisement playing device according to an exemplary embodiment, as shown in Figure 10,
Advertisement playing device 400 includes: processor 41 and the memorizer 42 for storing processor 41 executable instruction, and memorizer 42 leads to
Cross system bus to be connected with processor 41 and communicate.
Wherein, processor 41 is configured to:
Send ad-request message to Advertisement Server, described ad-request message is used for asking the first advertisement to be played
Content；
Receive the ad response message that described Advertisement Server sends, described ad response message includes: described first
The content of advertisement, the mark of the described information of the first advertisement, the information of advertisement playing device and ad tracking server；
Generate the Quick Response Code of described first advertisement according to the content in described ad response message；
Content according to described first advertisement plays described first advertisement, and shows described first on the advertisement broadcasting page
The Quick Response Code of advertisement.
Figure 11 is a kind of entity block diagram of the advertisement interaction device according to an exemplary embodiment, as shown in figure 11,
Advertisement interaction device 500 includes: processor 51 and the memorizer 52 for storing processor 51 executable instruction, and memorizer 52 leads to
Cross system bus to be connected with processor 51 and communicate.
Wherein, processor 51 is configured to:
Described first advertisement of display on the page is play in the advertisement of the first advertisement play on scanning advertisement playing device
Quick Response Code, to obtain the mark of the information, the information of described advertisement playing device and ad tracking server of described first advertisement,
Wherein, the Quick Response Code of described first advertisement is described advertisement playing device according to the content of described first advertisement, described first wide
The mark of information, the information of described advertisement playing device and the ad tracking server accused generates；
Mark according to described ad tracking server sends interactive request message, described interaction to described Advertisement Server
Request message includes the letter of the information, the information of described advertisement playing device and described advertisement interaction device of described first advertisement
Breath；
Receive the interactive response message that described ad tracking server sends, it is mutual that described interactive response message includes advertisement
The content of the dynamic page；
The described advertisement interaction page is shown according to the content of the described advertisement interaction page.
Figure 12 is a kind of entity block diagram of the ad tracking server according to an exemplary embodiment, as Figure 12 institute
Show, ad tracking server 600 includes: processor 61 and the memorizer 62 for storing processor 61 executable instruction, storage
Device 62 is connected with processor 61 and is communicated by system bus.
Wherein, processor 61 is configured to:
Receive the interactive request message that advertisement interaction device sends, described interaction request message includes the letter of the first advertisement
Breath, the broadcasting information of advertisement playing device of described first advertisement and the information of described advertisement interaction device；
Update or set up the interactive record of described first advertisement according to described interaction request message；
Send interactive response message to described advertisement interaction device, described interactive response message includes the advertisement interaction page
Content.
It should be understood that in above-described embodiment, processor can be CPU (English: central processing
Unit, referred to as: cpu), can also be other general processors, digital signal processor (English: digital signal
Processor, referred to as: dsp), special IC (English: application specific integrated
Circuit, referred to as: asic) etc..General processor can be microprocessor or this processor can also be any conventional place
Reason device etc., and aforesaid memorizer can be read only memory (English: read-only memory, abbreviation: rom), deposit at random
Access to memory (English: random access memory, referred to as: ram), flash memory, hard disk or solid state hard disc.In conjunction with
The step of the method disclosed in the embodiment of the present invention can be embodied directly in hardware processor execution and complete, or with processor
Hardware and software module combination execution complete.
Figure 13 is a kind of block diagram of the advertisement interaction device according to an exemplary embodiment.For example, device 800 is permissible
It is mobile phone, computer, digital broadcast terminal, messaging devices, game console, tablet device, armarium, body-building
Equipment, personal digital assistant etc..
With reference to Figure 13, device 800 can include following one or more assemblies: process assembly 802, memorizer 804, power supply
Assembly 806, multimedia groupware 808, audio-frequency assembly 810, the interface 812 of input/output (i/o), sensor cluster 814, and
Communication component 816.
The integrated operation of the usual control device 800 of process assembly 802, such as with display, call, data communication, phase
Machine operation and record operate associated operation.Process assembly 802 can include one or more processors 820 and refer to execute
Order, to complete all or part of step of above-mentioned method.Additionally, process assembly 802 can include one or more modules, just
Interaction between process assembly 802 and other assemblies.For example, process assembly 802 can include multi-media module, many to facilitate
Interaction between media component 808 and process assembly 802.
Memorizer 804 is configured to store various types of data to support the operation in equipment 800.The showing of these data
Example includes the instruction for any application program of operation or method on device 800, contact data, telephone book data, disappears
Breath, picture, video etc..Memorizer 804 can be by any kind of volatibility or non-volatile memory device or their group
Close and realize, such as static RAM (sram), Electrically Erasable Read Only Memory (eeprom), erasable compile
Journey read only memory (eprom), programmable read only memory (prom), read only memory (rom), magnetic memory, flash
Device, disk or CD.
Power supply module 806 provides electric power for the various assemblies of device 800.Power supply module 806 can include power management system
System, one or more power supplys, and other generate, manage and distribute, with for device 800, the assembly that electric power is associated.
Multimedia groupware 808 includes the screen of one output interface of offer between described device 800 and user.One
In a little embodiments, screen can include liquid crystal display (lcd) and touch panel (tp).If screen includes touch panel, screen
Curtain may be implemented as touch screen, to receive the input signal from user.Touch panel includes one or more touch sensings
Device is with the gesture on sensing touch, slip and touch panel.Described touch sensor can not only sensing touch or sliding action
Border, but also detection and described touch or slide related persistent period and pressure.In certain embodiments, many matchmakers
Body assembly 808 includes a front-facing camera and/or post-positioned pick-up head.When equipment 800 is in operator scheme, such as screening-mode or
During video mode, front-facing camera and/or post-positioned pick-up head can receive outside multi-medium data.Each front-facing camera and
Post-positioned pick-up head can be the optical lens system of a fixation or have focusing and optical zoom capabilities.
Audio-frequency assembly 810 is configured to output and/or input audio signal.For example, audio-frequency assembly 810 includes a Mike
Wind (mic), when device 800 is in operator scheme, during as call model, logging mode and speech recognition mode, mike is joined
It is set to reception external audio signal.The audio signal being received can be further stored in memorizer 804 or via communication set
Part 816 sends.In certain embodiments, audio-frequency assembly 810 also includes a speaker, for exports audio signal.
, for providing interface between process assembly 802 and peripheral interface module, above-mentioned peripheral interface module can for i/o interface 812
To be keyboard, click wheel, button etc..These buttons may include but be not limited to: home button, volume button, start button and lock
Determine button.
Sensor cluster 814 includes one or more sensors, for providing the state of various aspects to comment for device 800
Estimate.For example, sensor cluster 814 can detect/the closed mode of opening of equipment 800, and the relative localization of assembly is for example described
Assembly is display and the keypad of device 800, and sensor cluster 814 can be with detection means 800 or 800 1 assemblies of device
Position change, user is presence or absence of with what device 800 contacted, device 800 orientation or acceleration/deceleration and device 800
Temperature change.Sensor cluster 814 can include proximity transducer, is configured to the detection when not having any physical contact
The presence of object nearby.Sensor cluster 814 can also include optical sensor, such as cmos or ccd imageing sensor, for becoming
Use as in application.In certain embodiments, this sensor cluster 814 can also include acceleration transducer, gyro sensors
Device, Magnetic Sensor, pressure transducer or temperature sensor.
Communication component 816 is configured to facilitate the communication of wired or wireless way between device 800 and other equipment.Device
800 can access the wireless network based on communication standard, such as wifi, 2g or 3g, or combinations thereof.In an exemplary enforcement
In example, communication component 816 receives broadcast singal or the broadcast related information from external broadcasting management system via broadcast channel.
In one exemplary embodiment, described communication component 816 also includes near-field communication (nfc) module, to promote junction service.Example
As, RF identification (rfid) technology can be based in nfc module, Infrared Data Association (irda) technology, ultra broadband (uwb) technology,
Bluetooth (bt) technology and other technologies are realizing.
In the exemplary embodiment, device 800 can be by one or more application specific integrated circuits (asic), numeral letter
Number processor (dsp), digital signal processing appts (dspd), PLD (pld), field programmable gate array
(fpga), controller, microcontroller, microprocessor or other electronic components are realized, for executing the tracking shown in above-mentioned Fig. 2
The method of effect of advertising.
In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instruction, example are additionally provided
As included the memorizer 804 instructing, above-mentioned instruction can be executed by the processor 820 of device 800 to complete said method.For example,
Described non-transitorycomputer readable storage medium can be rom, random access memory (ram), cd-rom, tape, floppy disk
With optical data storage devices etc..
A kind of non-transitorycomputer readable storage medium, when the instruction in described storage medium is by advertisement interaction device
So that the advertisement interaction device method that is able to carry out the tracking advertising effectiveness shown in above-mentioned Fig. 2 during computing device.
Figure 14 is a kind of block diagram of the ad tracking server according to an exemplary embodiment.With reference to Figure 14, advertisement
Tracking server 1900 includes process assembly 1922, and it further includes one or more processors, and by memorizer 1932
Representative memory resource, can be by the instruction of the execution of process assembly 1922, such as application program for storage.Memorizer
In 1932 storage application program can include one or more each correspond to one group instruction module.Additionally,
Process assembly 1922 is configured to execute instruction, the method to execute the tracking advertising effectiveness shown in said method Fig. 3 and Fig. 4.
Ad tracking server 1900 can also include a power supply module 1926 and be configured to execute advertisement follow-up service
The power management of device 1900, a wired or wireless network interface 1950 is configured to be connected to ad tracking server 1900
Network, and input and output (i/o) interface 1958.Ad tracking server 1900 can operate to be based on and be stored in memorizer
1932 operating system, such as windows servertm, mac os xtm, unixtm, linuxtm, freebsdtm or class
Seemingly.
Those skilled in the art, after considering description and putting into practice invention disclosed herein, will readily occur to its of the present invention
Its embodiment.The application is intended to any modification, purposes or the adaptations of the present invention, these modifications, purposes or
Person's adaptations are followed the general principle of the present invention and are included the undocumented common knowledge in the art of the disclosure
Or conventional techniques.Description and embodiments are considered only as exemplary, and true scope and spirit of the invention are by following
Claims are pointed out.
It is described above and precision architecture illustrated in the accompanying drawings it should be appreciated that the invention is not limited in, and
And various modifications and changes can carried out without departing from the scope.The scope of the present invention only to be limited by appending claims
System.
Claims (33)
1. a kind of method of tracking advertising effectiveness is it is characterised in that include:
Advertisement playing device sends ad-request message to Advertisement Server, and described ad-request message is to be played for asking
The content of the first advertisement；
Described advertisement playing device receives the ad response message that described Advertisement Server sends, and wraps in described ad response message
Include: the content of described first advertisement, the information of described first advertisement, the information of described advertisement playing device and advertisement follow-up service
The mark of device；
Described advertisement playing device generates the Quick Response Code of described first advertisement according to the content in described ad response message；
Described advertisement playing device plays described first advertisement according to the content of described first advertisement, and plays on the page in advertisement
Show the Quick Response Code of described first advertisement.
2. method according to claim 1 is it is characterised in that the information of described first advertisement is included in following information extremely
Few one: the provider of the mark of described first advertisement, the type of described first advertisement and described first advertisement.
3. method according to claim 1 and 2 is it is characterised in that the information of described advertisement playing device includes following letter
At least one of breath: the mark of described advertisement playing device, the type of described advertisement playing device and described advertisement are play and set
Standby model.
4. the method according to any one of claim 1-3 is it is characterised in that described Advertisement Server and described advertisement are followed the tracks of
Server is same equipment.
5. a kind of method of tracking advertising effectiveness is it is characterised in that include:
The advertisement that advertisement interaction device scans the first advertisement play on advertisement playing device plays described the of display on the page
The Quick Response Code of one advertisement, to obtain information, the information of described advertisement playing device and the advertisement follow-up service of described first advertisement
The mark of device, wherein, the Quick Response Code of described first advertisement is described advertisement playing device according to the content of described first advertisement, institute
State the mark generation of information, the information of described advertisement playing device and the ad tracking server of the first advertisement；
Described advertisement interaction device sends interactive request according to the mark of described ad tracking server to described Advertisement Server
Message, described interaction request message includes the information of described first advertisement, the information of described advertisement playing device and described wide
Accuse the information of interaction device；
Described advertisement interaction device receives the interactive response message that described ad tracking server sends, described interactive response message
Include the content of the advertisement interaction page；
Described advertisement interaction device shows the described advertisement interaction page according to the content of the described advertisement interaction page.
6. method according to claim 5 is it is characterised in that also include:
The interactive information of described advertisement interaction device receive user input on the described advertisement interaction page.
7. the method according to claim 5 or 6 is it is characterised in that the information of described first advertisement is included in following information
At least one: the provider of the mark of described first advertisement, the type of described first advertisement and described first advertisement.
8. the method according to any one of claim 5-7 it is characterised in that the information of described advertisement playing device include with
At least one of lower information: the mark of described advertisement playing device, the type of described advertisement playing device and described advertisement are broadcast
Put the model of equipment.
9. the method according to any one of claim 5-8 it is characterised in that the information of described advertisement interaction device include with
At least one of lower information: the mark of described advertisement interaction device, the type of described advertisement interaction device and described advertisement are mutual
The operating system of dynamic equipment.
10. a kind of method of tracking advertising effectiveness is it is characterised in that include:
Ad tracking server receives the interactive request message that advertisement interaction device sends, and described interactive request message includes the
The information of one advertisement, the broadcasting information of advertisement playing device of described first advertisement and the information of described advertisement interaction device；
Described ad tracking server updates according to described interaction request message or sets up the interactive record of described first advertisement；
Described ad tracking server sends interactive response message to described advertisement interaction device, wraps in described interactive response message
Include the content of the advertisement interaction page.
11. methods according to claim 10 are it is characterised in that the interactive record of described first advertisement includes described the
The mark of one advertisement, the interactive number of times of described first advertisement, described first advertisement are play by various types of advertisement playing devices
Number of times and described first advertisement by the interactive number of times of various types of advertisement interaction devices.
12. methods according to claim 10 or 11 are it is characterised in that also include:
Described ad tracking server receives tracking enquiry request, and described tracking enquiry request includes the mark of advertisement to be checked
Know；
Described ad tracking server according to the mark of described advertisement to be checked, from the interactive record of the multiple advertisements preserving
Determine the interactive record of described advertisement to be checked；
Described ad tracking server sends the interactive record of described advertisement to be checked.
13. methods according to any one of claim 10-12 it is characterised in that the information of described first advertisement include with
At least one of lower information: the offer of the mark of described first advertisement, the type of described first advertisement and described first advertisement
Business.
14. methods according to any one of claim 10-13 are it is characterised in that the packet of described advertisement playing device
Include at least one of following information: the mark of described advertisement playing device, the type of described advertisement playing device and described wide
Accuse the model of playback equipment.
15. methods according to any one of claim 10-14 are it is characterised in that the packet of described advertisement interaction device
Include at least one of following information: the mark of described advertisement interaction device, the type of described advertisement interaction device and described wide
Accuse the operating system of interaction device.
A kind of 16. advertisement playing devices are it is characterised in that include:
Sending module, is configured to send ad-request message to Advertisement Server, described ad-request message is treated for request
The content of the first advertisement play；
Receiver module, is configured to receive the ad response message that described Advertisement Server sends, in described ad response message
Follow the tracks of clothes including the content of: described first advertisement, the information of described first advertisement, the information of described advertisement playing device and advertisement
The mark of business device；
Generation module, is configured to generate the Quick Response Code of described first advertisement according to the content in described ad response message；
Playing module, is configured to the content according to described first advertisement and plays described first advertisement, and play the page in advertisement
The upper Quick Response Code showing described first advertisement.
17. equipment according to claim 16 are it is characterised in that the information of described first advertisement is included in following information
At least one: the provider of the mark of described first advertisement, the type of described first advertisement and described first advertisement.
18. equipment according to claim 16 or 17 it is characterised in that the information of described advertisement playing device include following
At least one of information: the mark of described advertisement playing device, the type of described advertisement playing device and described advertisement are play
The model of equipment.
19. equipment according to any one of claim 16-18 are it is characterised in that described Advertisement Server and described advertisement
Tracking server is same equipment.
A kind of 20. advertisement interaction devices are it is characterised in that include:
Acquisition module, the institute showing on the page is play in the advertisement being configured to scan the first advertisement play on advertisement playing device
State the Quick Response Code of the first advertisement, followed the tracks of with information, the information of described advertisement playing device and the advertisement obtaining described first advertisement
The mark of server, wherein, the described advertisement playing device of Quick Response Code of described first advertisement is according in described first advertisement
The mark of appearance, the information of described first advertisement, the information of described advertisement playing device and ad tracking server generates；
Sending module, is configured to the mark according to described ad tracking server and sends interactive request to described Advertisement Server
Message, described interaction request message includes the information of described first advertisement, the information of described advertisement playing device and described wide
Accuse the information of interaction device；
First receiver module, is configured to receive the interactive response message that described ad tracking server sends, the described mutual sound of something astir
Message is answered to include the content of the advertisement interaction page；
Display module, is configured to described advertisement interaction device and shows that described advertisement is mutual according to the content of the described advertisement interaction page
The dynamic page.
21. equipment according to claim 20 are it is characterised in that also include:
Second receiver module, is configured to the interactive information of receive user input on the described advertisement interaction page.
22. equipment according to claim 20 or 21 are it is characterised in that the information of described first advertisement includes following information
At least one of: the provider of the mark of described first advertisement, the type of described first advertisement and described first advertisement.
23. equipment according to any one of claim 20-22 are it is characterised in that the packet of described advertisement playing device
Include at least one of following information: the mark of described advertisement playing device, the type of described advertisement playing device and described wide
Accuse the model of playback equipment.
24. equipment according to any one of claim 20-23 are it is characterised in that the packet of described advertisement interaction device
Include at least one of following information: the mark of described advertisement interaction device, the type of described advertisement interaction device and described wide
Accuse the operating system of interaction device.
A kind of 25. ad tracking server are it is characterised in that include:
First receiver module, is configured to receive the interactive request message that advertisement interaction device sends, described interaction request message
The information including the first advertisement, the information of advertisement playing device playing described first advertisement and described advertisement interaction device
Information；
Update module, is configured to update or set up the interactive record of described first advertisement according to described interaction request message；
First sending module, is configured to send interactive response message, described interactive response message to described advertisement interaction device
Include the content of the advertisement interaction page.
26. servers according to claim 25 are it is characterised in that described in the interactive record of described first advertisement includes
The mark of the first advertisement, the interactive number of times of described first advertisement, described first advertisement are broadcast by various types of advertisement playing devices
The number of times put and described first advertisement are by the interactive number of times of various types of advertisement interaction devices.
27. servers according to claim 25 or 26 are it is characterised in that also include:
Second receiver module, is configured to receive tracking enquiry request, and described tracking enquiry request includes advertisement to be checked
Mark；
Determining module, is configured to the mark according to described advertisement to be checked, from the interactive record of the multiple advertisements preserving
Determine the interactive record of described advertisement to be checked；
Second sending module, is configured to send the interactive record of described advertisement to be checked.
28. servers according to any one of claim 25-27 are it is characterised in that the information of described first advertisement includes
At least one of following information: the carrying of the mark of described first advertisement, the type of described first advertisement and described first advertisement
For business.
29. servers according to any one of claim 25-28 are it is characterised in that the information of described advertisement playing device
Including at least one of following information: the mark of described advertisement playing device, the type of described advertisement playing device and described
The model of advertisement playing device.
30. servers according to any one of claim 25-29 are it is characterised in that the information of described advertisement interaction device
Including at least one of following information: the mark of described advertisement interaction device, the type of described advertisement interaction device and described
The operating system of advertisement interaction device.
A kind of 31. advertisement playing devices are it is characterised in that include:
Memorizer；
It is configured to store the memorizer of processor executable；
Wherein, described processor is configured to:
Send ad-request message to Advertisement Server, described ad-request message is used for asking the interior of the first advertisement to be played
Hold；
Receive the ad response message that described Advertisement Server sends, described ad response message includes: described first advertisement
Content, the mark of the described information of the first advertisement, the information of advertisement playing device and ad tracking server；
Generate the Quick Response Code of described first advertisement according to the content in described ad response message；
Content according to described first advertisement plays described first advertisement, and shows described first advertisement on the advertisement broadcasting page
Quick Response Code.
A kind of 32. advertisement interaction devices are it is characterised in that include:
Memorizer；
It is configured to store the memorizer of processor executable；
Wherein, described processor is configured to:
The two dimension of described first advertisement of display on the page is play in the advertisement of the first advertisement play on scanning advertisement playing device
Code, to obtain the mark of the information, the information of described advertisement playing device and ad tracking server of described first advertisement, its
In, the Quick Response Code of described first advertisement is described advertisement playing device according to the content of described first advertisement, described first advertisement
Information, the mark of the information of described advertisement playing device and ad tracking server generates；
Mark according to described ad tracking server sends interactive request message, described interactive request to described Advertisement Server
Message includes the information of the information, the information of described advertisement playing device and described advertisement interaction device of described first advertisement；
Receive the interactive response message that described ad tracking server sends, described interactive response message includes advertisement interaction page
The content in face；
The described advertisement interaction page is shown according to the content of the described advertisement interaction page.
A kind of 33. ad tracking server are it is characterised in that include:
Memorizer；
It is configured to store the memorizer of processor executable；
Wherein, described processor is configured to:
Receive the interactive request message that advertisement interaction device sends, described interactive request message include the first advertisement information,
Play the information of advertisement playing device of described first advertisement and the information of described advertisement interaction device；
Update or set up the interactive record of described first advertisement according to described interaction request message；
Send interactive response message to described advertisement interaction device, described interactive response message includes the interior of the advertisement interaction page
Hold.
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| CN110751502A (en) * | 2019-09-10 | 2020-02-04 | 深圳市铂骏科技开发有限公司 | Advertisement putting tracking method and device and terminal equipment |
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| CN108269126A (en) * | 2018-01-16 | 2018-07-10 | 精硕科技（北京）股份有限公司 | Assess the method and device of advertisement exposure effect |
| CN111656796A (en) * | 2018-01-31 | 2020-09-11 | 高通股份有限公司 | Dynamic conditional advertisement insertion |
| CN111656796B (en) * | 2018-01-31 | 2023-02-17 | 高通股份有限公司 | Dynamic conditional advertisement insertion |
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| CN109727075A (en) * | 2018-12-29 | 2019-05-07 | 河北三川科技有限公司 | A kind of advertisement two dimensional code drainage method |
| CN110751502A (en) * | 2019-09-10 | 2020-02-04 | 深圳市铂骏科技开发有限公司 | Advertisement putting tracking method and device and terminal equipment |
| CN111311314A (en) * | 2020-01-21 | 2020-06-19 | 华为技术有限公司 | Advertisement attribution method and equipment |
| CN112215636A (en) * | 2020-01-21 | 2021-01-12 | 华为技术有限公司 | Advertisement attribution method and equipment |
| WO2021147673A1 (en) * | 2020-01-21 | 2021-07-29 | 华为技术有限公司 | Advertisement attribution method and device |
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