CN106303741A - The advertisement play system of feature based data search - Google Patents
The advertisement play system of feature based data search Download PDFInfo
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- CN106303741A CN106303741A CN201610727996.5A CN201610727996A CN106303741A CN 106303741 A CN106303741 A CN 106303741A CN 201610727996 A CN201610727996 A CN 201610727996A CN 106303741 A CN106303741 A CN 106303741A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4828—End-user interface for program selection for searching program descriptors
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
- H04N21/4223—Cameras
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4661—Deriving a combined profile for a plurality of end-users of the same client, e.g. for family members within a home
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Development Economics (AREA)
- Game Theory and Decision Science (AREA)
- Economics (AREA)
- Computer Networks & Wireless Communication (AREA)
- Entrepreneurship & Innovation (AREA)
- Social Psychology (AREA)
- General Health & Medical Sciences (AREA)
- Human Computer Interaction (AREA)
- Health & Medical Sciences (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Processing Or Creating Images (AREA)
Abstract
The present invention relates to the advertisement play system of feature based data search, photographing module, for obtaining the current scene image comprising targeted customer；Image characteristics extraction module, for current scene image is carried out feature detection, extracts image characteristic point, and image characteristic point is carried out feature description, obtain the feature description data of entire image；User feature analysis module, for when there being multiple targeted customer, detect multiple targeted customer simultaneously, and obtain respective feature description data, and according to the respective dissimilar feature description data genaration chart of multiple targeted customers, take wherein most with type feature description data feature description data；Video retrieval module, for the feature description data according to current scene image, scans in advertisement video storehouse, obtains the advertisement video file being suitable for throwing in for the user in current scene image；Video playback module, for playing the advertisement video file searched.
Description
Technical field
The present invention relates to software technology field, more particularly, it relates to the advertisement of a kind of feature based data search is play
System.
Background technology
In existing advertisement broadcast mode, it is typically limited to only fixing or some advertisement videos of loop play, without basis
Surrounding environment change self adaptation is exchanged, and causes a lot of advertisement playing resource to be wasted, does not play good advertisement delivery effect, reach
Less than intended economic well-being of workers and staff.
Summary of the invention
The technical problem to be solved in the present invention is, for the drawbacks described above of prior art, it is provided that a kind of feature based number
It is investigated the advertisement play system looked for.
The technical solution adopted for the present invention to solve the technical problems is:
Construct the advertisement play system of a kind of feature based data search, wherein, including:
Photographing module, for obtaining the current scene image comprising targeted customer；
Image characteristics extraction module, for described current scene image is carried out feature detection, extracts image characteristic point,
And image characteristic point is carried out feature description, obtain the feature description data of entire image；
User feature analysis module, for when there being multiple targeted customer, detects multiple targeted customer simultaneously, and obtains each
From feature description data, and according to the respective dissimilar feature description data genaration chart of multiple targeted customers, take wherein
With the feature description data that type feature description data are most；
Video retrieval module, for the feature description data according to current scene image, searches in advertisement video storehouse
Rope, obtains the advertisement video file being suitable for throwing in for the user in current scene image；
Video playback module, for playing the advertisement video file searched.
Advertisement play system of the present invention, wherein, described photographing module includes:
Whether sensing unit, have targeted customer before sensing advertisement machine automatically；
Camera driver unit, for when there being targeted customer, starts described camera operation, obtains and comprise targeted customer
At interior current scene image；
Also include, video camera.
Advertisement play system of the present invention, wherein, described feature description data specifically include: user's height, the age,
Sex, body weight, the colour of skin.
Advertisement play system of the present invention, wherein, also includes:
3D MBM, the current scene image for obtaining described video camera carries out 3D and renders, obtains 3D model；
Image co-registration module, for merging described current scene image with described 3D model, described advertisement video file
Output display.
Advertisement play system of the present invention, wherein, the advertisement video in described advertisement video storehouse is retouched by different characteristic
State data storage.
Advertisement play system of the present invention, wherein, also includes:
Priority lookup module, for by prioritized for described feature description data, according to described priority
Order searches suitable advertisement video successively from described advertisement video storehouse.
Advertisement play system of the present invention, wherein, in described priority orders, user's sex and age are listed as
The feature description data of one priority.
Advertisement play system of the present invention, wherein, described 3D MBM specifically includes:
Computing unit, for registrating the current scene image of video camera capture and sample image, calculates video camera
Attitude, obtain homography matrix；
Modeling unit, for according to described homography matrix, drawing out can be complete by the Target Photo in current scene image
The rectangle plane 3D model of all standing.
Advertisement play system of the present invention, wherein, described computing unit specifically includes:
First subelement, for registrating the current scene image of video camera capture and sample image, obtains initial
Homography matrix；
Second subelement, for real according to the successful image characteristic point of image registration, initial homography matrix and video camera
Time capture current scene image, Target Photo is carried out optical flow tracking, track algorithm obtains homography matrix.
The beneficial effects of the present invention is: by the acquisition of current scene image and analysis, real-time judge is currently needed for
Throw in targeted customer's specifying information of advertisement, to realize advertisement accurately input.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below in conjunction with accompanying drawing and reality
The invention will be further described to execute example, and the accompanying drawing in describing below is only the section Example of the present invention, for this area
From the point of view of those of ordinary skill, on the premise of not paying creative work, it is also possible to obtain other accompanying drawings according to these accompanying drawings:
Fig. 1 is the advertisement play system theory diagram of the feature based data search of present pre-ferred embodiments；
Fig. 2 is the advertisement broadcast method flow process one of the feature based data search of present pre-ferred embodiments；
Fig. 3 is the advertisement broadcast method flow process two of the feature based data search of present pre-ferred embodiments；
Fig. 4 is the advertisement broadcast method flow process three of the feature based data search of present pre-ferred embodiments.
Detailed description of the invention
In order to make the purpose of the embodiment of the present invention, technical scheme and advantage clearer, implement below in conjunction with the present invention
Technical scheme in example carries out clear, complete description, it is clear that described embodiment is the section Example of the present invention, and
It is not all of embodiment.Based on embodiments of the invention, those of ordinary skill in the art are not before paying creative work
Put the every other embodiment obtained, broadly fall into protection scope of the present invention.
The advertisement play system of the feature based data search of present pre-ferred embodiments, as it is shown in figure 1, include: shooting
Module 10, for obtaining the current scene image comprising targeted customer；Image characteristics extraction module 20, for current field
Scape image carries out feature detection, extracts image characteristic point, and image characteristic point is carried out feature description, obtain entire image
Feature description data；User feature analysis module 21, for when there being multiple targeted customer, detects multiple targeted customer simultaneously,
And obtain respective feature description data, and according to multiple targeted customers respective different user characteristics analysis module, it is used for
When having multiple targeted customer, detect multiple targeted customer simultaneously, and obtain respective feature description data, and according to multiple targets
The respective dissimilar feature description data genaration chart of user, takes wherein most with type feature description data feature descriptions
Data type feature description data genaration chart, takes wherein most with type feature description data feature description data；Video
Search module 30, for the feature description data according to current scene image, scan in advertisement video storehouse, be suitable for
The advertisement video file thrown in for the user in current scene image；Video playback module 40, for play search wide
Accuse video file.The present embodiment is by the acquisition of current scene image and analysis, and real-time judge is currently needed for throwing in advertisement
Targeted customer's specifying information, to realize advertisement accurately input.
In above-mentioned advertisement play system, photographing module includes: sensing unit, whether has mesh before sensing advertisement machine automatically
Mark user；Camera driver unit, for when there being targeted customer, starts camera operation, obtains and comprise targeted customer
Current scene image；Also include, video camera.
In above-mentioned advertisement play system, feature description data specifically include: user's height, age, sex, body weight, the colour of skin.
In above-mentioned advertisement play system, also include: 3D MBM, enter for the current scene image that video camera is obtained
Row 3D renders, and obtains 3D model；Image co-registration module, for merging current scene image with 3D model, advertisement video file
Output display.
In above-mentioned advertisement play system, the advertisement video in advertisement video storehouse describes data storage by different characteristic.
In above-mentioned advertisement play system, also include: priority lookup module, for by the most suitable for feature description data
Sequence arranges, and searches suitable advertisement video successively from advertisement video storehouse according to priority orders.
In above-mentioned advertisement play system, in priority orders, user's sex and age are listed as the feature of the first priority
Data are described.
In above-mentioned advertisement play system, 3D MBM specifically includes: computing unit, current for capture video camera
Scene image and sample image registrate, and calculate the attitude of video camera, obtain homography matrix；Modeling unit, for basis
Homography matrix, draws out the rectangle plane 3D model that can be completely covered by the Target Photo in current scene image.
In above-mentioned advertisement play system, computing unit specifically includes: the first subelement, current for capture video camera
Scene image and sample image registrate, and obtain initial homography matrix；Second subelement, for according to image registration success
The current scene image of image characteristic point, initial homography matrix and video camera captured in real time, Target Photo is carried out light stream
Follow the tracks of, track algorithm obtain homography matrix.
In another embodiment of the present invention, it is provided that the advertisement broadcast method flow process of a kind of feature based data search such as figure
Shown in 2, comprise the following steps:
Step S10, video camera obtain the current scene image comprising targeted customer；
Step S20, current scene image is carried out feature detection, extract image characteristic point, and characteristics of image is clicked on
Row feature description, obtains the feature description data of entire image；
Step S30, feature description data according to current scene image, scan in advertisement video storehouse, fitted
Close the advertisement video file thrown in for the user in current scene image；
The advertisement video file that step S40, broadcasting search.
As it is shown on figure 3, in above-mentioned advertisement broadcast method, step S10: video camera obtains and comprises the current of targeted customer
Scene image, specifically includes:
Whether step S11, sensor have targeted customer before automatically sensing advertisement machine；
Step S12, when there being targeted customer, start camera operation, obtain and comprise the current scene of targeted customer
Image.
Specifically, in above steps, feature description data specifically include: user's height, age, sex, body weight, the colour of skin.
As only one of which targeted customer, above-mentioned each feature description data are the feature of this targeted customer, when there being multiple targeted customer,
Detect multiple targeted customer simultaneously, and obtain respective feature description data, and according to the respective inhomogeneity of multiple targeted customers
Type feature description data genaration chart, takes wherein most with type feature description data features.
As shown in Figure 4, above-mentioned advertisement broadcast method farther includes step:
Step S50, the current scene image obtaining video camera carry out 3D and render, and obtain 3D model；
Step S60, current scene image and 3D model, advertisement video file are merged output display.
Use above-mentioned steps S50 and step S60 can realize 3D advertisement video to play, and targeted customer is placed in this advertisement
In video file so that it is have sensation on the spot in person, preferably experience effect of advertising.
In above-mentioned advertisement broadcast method, the advertisement video in advertisement video storehouse describes data by different characteristic and stores.
Specifically, it is to store according to different types of feature description data, such as, will be for homogeneity other advertisement video file
It is stored in a file, will be stored in a file for age-grade advertisement video file, etc..
Said method farther includes step: by prioritized for feature description data, according to priority orders
Suitable advertisement video is searched successively from advertisement video storehouse.Such as, the feature description data first searching the first priority are corresponding
File, obtain first group of advertisement video, in first group of current advertisement video file, then by the feature of the second priority
Description data make a look up, and obtain second group of advertisement video, and in second group of current advertisement video file, the rest may be inferred, can
To search plurality of feature description data, obtain the advertisement video listed files that may finally play, play out successively.
Preferably, in above-mentioned priority orders, user's sex and age are listed as the feature description data of the first priority.
Above-mentioned steps: the current scene image obtaining video camera carries out 3D and renders, and obtains 3D model, specifically includes:
Current scene image and sample image to video camera capture registrate, and calculate the attitude of video camera, obtain list
Answering property matrix；
According to homography matrix, draw out the rectangle plane 3D Target Photo in current scene image being completely covered
Model.
In above-mentioned advertisement broadcast method, current scene image and sample image to video camera capture registrate, and calculate
The attitude of video camera, obtains homography matrix, specifically includes:
Current scene image and sample image to video camera capture registrate, and obtain initial homography matrix；
According to the successful image characteristic point of image registration, initial homography matrix and the current scene of video camera captured in real time
Image, carries out optical flow tracking to Target Photo, track algorithm obtains homography matrix.
Above-mentioned steps: the current scene image obtaining video camera carries out 3D and renders, and obtains 3D model, specifically includes:
Current scene image and sample image to video camera capture registrate, and calculate the attitude of video camera, obtain list
Answering property matrix；
According to homography matrix, draw out the rectangle plane 3D Target Photo in current scene image being completely covered
Model.
It should be appreciated that for those of ordinary skills, can be improved according to the above description or be converted,
And all these modifications and variations all should belong to the protection domain of claims of the present invention.
Claims (9)
1. the advertisement play system of a feature based data search, it is characterised in that including:
Photographing module, for obtaining the current scene image comprising targeted customer；
Image characteristics extraction module, for described current scene image is carried out feature detection, extracts image characteristic point, and right
Image characteristic point carries out feature description, obtains the feature description data of entire image；
User feature analysis module, for when there being multiple targeted customer, detects multiple targeted customer simultaneously, and obtains respective
Feature description data, and according to the respective dissimilar feature description data genaration chart of multiple targeted customers, take the most similar
The feature description data that type feature description data are most；
Video retrieval module, for the feature description data according to current scene image, scans in advertisement video storehouse,
To the advertisement video file being suitable for for the user's input in current scene image；
Video playback module, for playing the advertisement video file searched.
Advertisement play system the most according to claim 1, it is characterised in that described photographing module includes:
Whether sensing unit, have targeted customer before sensing advertisement machine automatically；
Camera driver unit, for when there being targeted customer, starts described camera operation, obtains and comprise targeted customer
Current scene image；
Also include, video camera.
Advertisement play system the most according to claim 1, it is characterised in that described feature description data specifically include: use
Family height, age, sex, body weight, the colour of skin.
Advertisement play system the most according to claim 1, it is characterised in that also include:
3D MBM, the current scene image for obtaining described video camera carries out 3D and renders, obtains 3D model；
Image co-registration module, for merging described current scene image with output with described 3D model, described advertisement video file
Display.
Advertisement play system the most according to claim 1, it is characterised in that the advertisement video in described advertisement video storehouse is pressed
Different characteristic describes data storage.
Advertisement play system the most according to claim 3, it is characterised in that also include:
Priority lookup module, for by prioritized for described feature description data, according to described priority orders
Suitable advertisement video is searched successively from described advertisement video storehouse.
Advertisement play system the most according to claim 6, it is characterised in that in described priority orders, user's sex and
Age is listed as the feature description data of the first priority.
Advertisement play system the most according to claim 4, it is characterised in that described 3D MBM specifically includes:
Computing unit, for registrating the current scene image of video camera capture and sample image, calculates the appearance of video camera
State, obtains homography matrix；
Modeling unit, for according to described homography matrix, draws out and can be covered completely by the Target Photo in current scene image
The rectangle plane 3D model of lid.
Advertisement play system the most according to claim 8, it is characterised in that described computing unit specifically includes:
First subelement, for registrating the current scene image of video camera capture and sample image, obtaining initial list should
Property matrix；
Second subelement, for catching in real time according to the successful image characteristic point of image registration, initial homography matrix and video camera
The current scene image obtained, carries out optical flow tracking to Target Photo, track algorithm obtains homography matrix.
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| CN201610727996.5A CN106303741A (en) | 2016-08-25 | 2016-08-25 | The advertisement play system of feature based data search |
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| CN201610727996.5A CN106303741A (en) | 2016-08-25 | 2016-08-25 | The advertisement play system of feature based data search |
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| WO2018035828A1 (en) * | 2016-08-25 | 2018-03-01 | 武克易 | Advertisement playback system based on feature data search |
| CN110197171A (en) * | 2019-06-06 | 2019-09-03 | 深圳市汇顶科技股份有限公司 | Exchange method, device and the electronic equipment of action message based on user |
| CN112037264A (en) * | 2020-11-03 | 2020-12-04 | 浙江清鹤科技有限公司 | Video fusion system and method |
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Application publication date: 20170104 |