CN106210909A - TV the display processing method of content, Apparatus and system - Google Patents

Abstract

The invention discloses a method for processing display content of a TV, comprising: obtaining the current display content of the TV set, and decoding the display content to extract a pre-implanted feature code in the display content; searching for a local feature sample library to determine whether there is an AR sample corresponding to the feature code in the local feature sample library; if it exists, play the AR sample and perform augmented reality processing on the AR sample. The invention also discloses a TV display content processing device and system. The invention can meet the needs of TV users for augmented reality, and further improve the user experience of watching or operating the TV.

Description

Method, device and system for processing TV display content

technical field

The invention relates to the technical field of television display control, in particular to a processing method, device and system for television display content.

Background technique

As the most commonly used household equipment for users, existing smart TVs have not yet introduced any functions related to Augmented Reality (AR). Therefore, it is not easy to interact with users. The second is that the existing AR technology usually needs to use a camera to collect images and analyze the feature codes through image recognition algorithms, and then match the index relationship between the feature codes and AR samples one by one. The method is limited by the resolution of the camera, so the recognition rate is low and the recognition speed is slow, so the existing technology cannot meet the needs of TV users for augmented reality.

Contents of the invention

The main purpose of the present invention is to provide a method, device and system for processing content displayed on a TV, aiming at solving the technical problem that the prior art cannot meet the needs of TV users for augmented reality.

In order to achieve the above object, the present invention provides a method for processing TV display content, the method for processing TV display content includes:

Obtaining the current display content of the TV set, and decoding the display content to extract the pre-embedded feature code in the display content;

Searching the local feature sample library to determine whether there is an AR sample corresponding to the feature code in the local feature sample library;

If it exists, the AR sample is played, and augmented reality processing is performed on the AR sample.

Preferably, the augmented reality processing includes interacting with virtual objects in the AR sample, and after playing the AR sample and performing augmented reality processing on the AR sample includes:

synchronously sending the process of the augmented reality processing to the television, so that the interaction with the virtual object in the AR sample can be synchronously displayed on the television, wherein the interaction at least includes the interaction with the virtual The object performs click or touch contact interaction, and performs voice or text communication interaction with the virtual object.

Preferably, the display content includes at least one or more of video program display content and non-video program display content on the TV screen, and the carrier form of the feature code includes at least the character's face and body movements of the character in the video program , program scenes, and QR codes and three-dimensional codes displayed on the TV screen.

Preferably, the processing method of the TV display content further includes:

When there is no AR sample corresponding to the feature code in the local feature sample library, a feature sample library update request is sent to the cloud server, and the latest feature sample library issued by the cloud server is updated to the local feature sample library.

Further, in order to achieve the above purpose, the present invention also provides a processing device for displaying content on a TV, the device for processing displaying content on a TV includes:

The decoding module is used to obtain the current display content of the TV set, and decode the display content to extract the pre-embedded feature code in the display content;

A search module, configured to search a local feature sample library, to determine whether there is an AR sample corresponding to the feature code in the local feature sample library;

An augmented reality processing module, configured to play the AR sample and perform augmented reality processing on the AR sample when there is an AR sample corresponding to the feature code in the local feature sample database.

Preferably, the augmented reality processing includes interacting with virtual objects in the AR sample, and the processing device for displaying content on the TV further includes:

A synchronization module, configured to synchronously send the process of augmented reality processing to the television, so that the interaction with the virtual object in the AR sample can be synchronously displayed on the television, wherein the interaction is at least It includes click or touch contact interaction with the virtual object, voice or text communication interaction with the virtual object.

Preferably, the display content includes at least one or more of video program display content and non-video program display content on the TV screen, and the carrier form of the feature code includes at least the character's face and body movements of the character in the video program , program scenes, and QR codes and three-dimensional codes displayed on the TV screen.

Preferably, the processing device for displaying content on the TV further includes:

An update module, configured to send a feature sample library update request to the cloud server when there is no AR sample corresponding to the feature code in the local feature sample library, and update the latest feature sample library issued by the cloud server to the local In the feature sample library.

Further, in order to achieve the above object, the present invention also provides a TV display content processing system, including a TV, and the TV display content processing system further includes the TV display content processing device described in any one of the above.

Preferably, the processing system of the TV display content further includes:

The first cloud server is used to send a TV signal embedded with a new feature code to the TV set, and send the new feature code synchronously to the feature sample library in the second cloud server;

The second cloud server is used to receive the new feature code sent by the first cloud server, and establish the corresponding relationship between the new feature code and the corresponding AR sample in the feature sample library; and when receiving the TV When the feature sample library update request sent by the display content processing device sends the latest feature sample library to the television display content processing device.

In the present invention, the content displayed on the TV is used as the collected image, and at the same time, the corresponding feature code is embedded in the TV signal corresponding to the TV display content in advance, so that the feature code can be directly decoded by collecting the TV display content, and then According to the feature code, the corresponding local AR sample can be obtained and the augmented reality processing of the AR sample can be performed, so that the augmented reality processing can be performed on the external device of the TV, thus meeting the needs of the TV users for using augmented reality and increasing the The fun and entertainment of users using TV.

Description of drawings

FIG. 1 is a schematic flowchart of a first embodiment of a method for processing television display content according to the present invention;

FIG. 2 is a schematic flowchart of a second embodiment of a method for processing television display content according to the present invention;

3 is a schematic diagram of the functional modules of the first embodiment of the device for processing television display content according to the present invention;

4 is a schematic diagram of the functional modules of the second embodiment of the device for processing television display content according to the present invention;

5 is a schematic diagram of functional modules of a third embodiment of a processing device for displaying content on a television according to the present invention;

6 is a schematic diagram of functional modules of the first embodiment of the system for processing television display content according to the present invention;

FIG. 7 is a schematic diagram of functional modules of a second embodiment of a system for processing content displayed on a television according to the present invention.

The realization of the purpose of the present invention, functional characteristics and advantages will be further described in conjunction with the embodiments and with reference to the accompanying drawings.

detailed description

It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

Referring to FIG. 1 , FIG. 1 is a schematic flowchart of a first embodiment of a method for processing content displayed on a television according to the present invention. In this embodiment, the processing method of the TV display content includes:

Step S10, acquiring the current display content of the TV set, and decoding the display content to extract the pre-embedded feature code in the display content;

In this embodiment, there is no limit to the method of acquiring the display content of the TV, for example, directly capturing the display content of the TV by means of a camera, or scanning the content of the TV by scanning.

In addition, in this embodiment, the feature code can be embedded in all the content played by the TV, or only a part of the content played on the TV can be embedded with the feature code, but this part of the content needs to be marked accordingly, so that it is convenient for the user to determine the feature code. There are feature codes in some content. For example, when the user is watching a TV program, if the TV shows that the currently displayed content has a feature code, the user can scan the current display through external devices (such as smart AR eyes, smart remote control, smart phone, etc.). Display content, so as to obtain the current display content of the TV and decode it.

It should be noted that, in this embodiment, there is no limit to the decoding method of the TV display content, and it depends on the carrier form corresponding to the feature code in the TV display content. For example, the TV display content can be video, picture, text, etc., so Correspondingly, there are many carrier forms that can be used as feature codes, such as facial features, body movements of video characters, buildings in video scenes, and other content displayed on the TV screen, such as scrolling icons and text.

Step S20, searching the local feature sample library to determine whether there is an AR sample corresponding to the feature code in the local feature sample library;

In this embodiment, the local feature sample library is specifically stored on peripherals of the TV, for example, smart AR eyes, smart remote controllers, smart phones, etc. can all be used as peripherals of the TV.

In this embodiment, various AR samples are stored in the local feature sample library. In order to save and distinguish each AR sample, an identification of the AR sample can be established, and the identification can be used as the corresponding index relationship between the feature code and the AR sample, such as AR The identity of the sample can be the same as the signature, or it can be different. For example, if the ID of AR sample 1 is AR001, the feature code can be set to AR001, or other codes or characters, which are set according to actual needs. Therefore, using the feature code extracted from the TV display content as the query condition, search the local feature sample library to obtain the AR sample corresponding to the feature code.

In this embodiment, the coding rules for the feature code are not limited. For example, the feature code and the ID of the AR sample are set to be the same, and the ID of each AR sample is a combination of letters and numbers. For example, the letter P represents a picture, and the ID of the AR sample The codes are P001, P002, P003,..., where 001,002 represent the data address of the AR sample; the letter V represents video, V001, V002, V003,..., the letter M represents music, M001, M002...etc.

In addition, it should be noted that since the content displayed on the TV is very rich, and in order to improve the user experience, more AR samples can be pre-made and stored in the cloud, and then updated to the local features through remote downloading. in the sample library.

Step S30, if it exists, play the AR sample, and perform augmented reality processing on the AR sample.

In this embodiment, when there is an AR sample corresponding to the extracted feature code in the local feature sample library, the AR sample is played, and at the same time, augmented reality processing is performed on the played AR sample. Interact with virtual objects, such as dialogue, touch, group photo, etc. In addition, it needs to be further explained that while the AR sample is being played, various playback processes such as pause and fast forward can also be performed on the played AR sample.

In this embodiment, the content displayed on the TV is used as the collected image, and at the same time, the corresponding feature code is embedded in the TV signal corresponding to the TV display content in advance, so that the feature code can be directly decoded by collecting the TV display content, Then, according to the feature code, the corresponding local AR samples can be obtained and AR samples can be displayed, so as to realize enhanced display processing on the external equipment of the TV, thus satisfying the needs of TV users for using augmented reality and increasing user usage. TV fun and entertainment.

Referring to FIG. 2 , FIG. 2 is a schematic flowchart of a second embodiment of a method for processing content displayed on a television according to the present invention. Based on the first embodiment of the above method, in this embodiment, the augmented reality processing includes interacting with the virtual objects in the AR sample, and after the above step S30 includes:

Step S40, synchronously sending the process of augmented reality processing to the television, so that the interaction with the virtual object in the AR sample can be synchronously displayed on the television, wherein the interaction at least includes The virtual object performs click or touch contact interaction, and performs voice or text communication interaction with the virtual object.

In this embodiment, in order to further improve the user experience, the process of augmented reality processing can be sent to the TV synchronously, and then the interaction between the user and the virtual objects in the AR samples can be synchronously displayed on the large screen of the TV, such as dialogue, Group photo, karaoke and so on. In addition, if the TV also supports playing the AR sample, the AR sample can also be sent to the TV for playback.

In this embodiment, by synchronously sending the augmented reality processing process of the AR sample on the peripheral device to the TV, the interaction between the user and the virtual object in the AR sample can be displayed indirectly by means of the large screen of the TV synchronously, Thereby improving user experience.

Further optionally, in an embodiment of the method for processing content displayed on a TV, the displayed content includes at least one or more of video program display content and non-video program display content on the TV screen, and the carrier of the feature code The form includes at least the face of the characters in the video program, the body movements of the characters, the scene of the program, and the two-dimensional codes and three-dimensional codes displayed on the TV screen.

In this embodiment, the feature code needs to be embedded in the TV signal in advance, and then the embedded feature code can be displayed while the TV is decoding the TV signal. Generally, TV signals can be classified into video program signals, audio program signals, and other signals that can be displayed, such as scrolling subtitles on the TV screen, icons or pictures displayed on the TV screen, and the like.

Therefore, in this embodiment, the display content played by the TV set may be the display content of video programs, or the display content of non-video programs on the TV screen. Therefore, correspondingly, the display content containing the feature code is the carrier form of the feature code. Therefore, in this embodiment, the carrier form of the feature code at least includes the face of the character in the video program, the body movement of the character, the program scene and the TV program. QR codes, 3D codes, etc. displayed on the screen.

For example, if a TV program broadcasts Monkey King's video program, a feature code can be implanted on Monkey King's face, and then when the user takes a picture of Monkey King's face through a peripheral device, the embedded feature code will be decoded; or the feature code can be embedded in the video In the body movements of the characters in the program, or the feature code can also be implanted in the program scene, such as implanted in the building, implanted in the landscape and so on. Of course, in addition to embedding in video program content, it can also be embedded in other content displayed on the screen, such as embedding in scrolling subtitles, embedding in QR codes and three-dimensional codes displayed on the screen, etc.

Further optionally, in another embodiment of the method for processing television display content of the present invention, the method for processing television display content further includes:

When there is no AR sample corresponding to the feature code in the local feature sample library, a feature sample library update request is sent to the cloud server, and the latest feature sample library issued by the cloud server is updated to the local feature sample library.

In this embodiment, because the content displayed on the TV is very rich, and also to improve the user experience, more AR samples can also be pre-made and stored in the cloud, and then updated to the local feature sample library through remote downloading middle.

Referring to FIG. 3 , FIG. 3 is a schematic diagram of functional modules of a first embodiment of an apparatus for processing television display content according to the present invention. In this embodiment, the device for processing the content displayed on the TV includes:

The decoding module 10 is used to obtain the current display content of the TV set, and decode the display content to extract the pre-embedded feature code in the display content;

In this embodiment, there is no limit to the method of acquiring the display content of the TV, for example, directly capturing the display content of the TV by means of a camera, or scanning the content of the TV by scanning.

In addition, in this embodiment, the feature code can be embedded in all the content played by the TV, or only a part of the content played on the TV can be embedded with the feature code, but this part of the content needs to be marked accordingly, so that it is convenient for the user to determine the feature code. There are feature codes in some content. For example, when the user is watching a TV program, if the TV shows that the currently displayed content has a feature code, the user can scan the current display through external devices (such as smart AR eyes, smart remote control, smart phone, etc.). Display content, so as to obtain the current display content of the TV and decode it.

It should be noted that, in this embodiment, there is no limit to the decoding method of the TV display content, and it depends on the carrier form corresponding to the feature code in the TV display content. For example, the TV display content can be video, picture, text, etc., so Correspondingly, there are many carrier forms that can be used as feature codes, such as facial features, body movements of video characters, buildings in video scenes, and other content displayed on the TV screen, such as scrolling icons and text.

The search module 20 is used to search the local feature sample library to determine whether there is an AR sample corresponding to the feature code in the local feature sample library;

In this embodiment, the local feature sample library is specifically stored on peripherals of the TV, for example, smart AR eyes, smart remote controllers, smart phones, etc. can all be used as peripherals of the TV.

In this embodiment, various AR samples are stored in the local feature sample library. In order to save and distinguish each AR sample, an identification of the AR sample can be established, and the identification can be used as the corresponding index relationship between the feature code and the AR sample, such as AR The identity of the sample can be the same as the signature, or it can be different. For example, if the ID of AR sample 1 is AR001, the feature code can be set to AR001, or other codes or characters, which are set according to actual needs. Therefore, using the feature code extracted from the TV display content as the query condition, search the local feature sample library to obtain the AR sample corresponding to the feature code.

In this embodiment, the coding rules for the feature code are not limited. For example, the feature code and the ID of the AR sample are set to be the same, and the ID of each AR sample is a combination of letters and numbers. For example, the letter P represents a picture, and the ID of the AR sample The codes are P001, P002, P003,..., where 001,002 represent the data address of the AR sample; the letter V represents video, V001, V002, V003,..., the letter M represents music, M001, M002...etc.

In addition, it should be noted that since the content displayed on the TV is very rich, and in order to improve the user experience, more AR samples can be pre-made and stored in the cloud, and then updated to the local features through remote downloading. in the sample library.

The augmented reality processing module 30 is configured to play the AR sample and perform augmented reality processing on the AR sample when there is an AR sample corresponding to the feature code in the local feature sample library.

In this embodiment, when there is an AR sample corresponding to the extracted feature code in the local feature sample library, the AR sample is played, and at the same time, augmented reality processing is performed on the played AR sample. Interact with virtual objects, such as dialogue, touch, group photo, etc. In addition, it needs to be further explained that while the AR sample is being played, various playback processes such as pause and fast forward can also be performed on the played AR sample.

In this embodiment, the content displayed on the TV is used as the collected image, and at the same time, the corresponding feature code is embedded in the TV signal corresponding to the TV display content in advance, so that the feature code can be directly decoded by collecting the TV display content, Then, according to the feature code, the corresponding local AR samples can be obtained and AR samples can be displayed, so as to realize enhanced display processing on the external equipment of the TV, thus satisfying the needs of TV users for using augmented reality and increasing user usage. TV fun and entertainment.

Referring to FIG. 4 , FIG. 4 is a schematic diagram of functional modules of a second embodiment of an apparatus for processing television display content according to the present invention. Based on the first embodiment of the device above, in this embodiment, the augmented reality processing includes interacting with the virtual objects in the AR sample, and the device for processing the content displayed on the TV further includes:

A synchronization module 40, configured to synchronously send the process of augmented reality processing to the television, so that the interaction with the virtual object in the AR sample can be synchronously displayed on the television, wherein the interaction At least including click or touch contact interaction with the virtual object, voice or text communication interaction with the virtual object.

In this embodiment, in order to further improve the user experience, the process of augmented reality processing can be sent to the TV synchronously, and then the interaction between the user and the virtual objects in the AR samples can be synchronously displayed on the large screen of the TV, such as dialogue, Group photo, karaoke and so on. In addition, if the TV also supports playing the AR sample, the AR sample can also be sent to the TV for playback.

In this embodiment, by synchronously sending the augmented reality processing process of the AR sample on the peripheral device to the TV, the interaction between the user and the virtual object in the AR sample can be displayed indirectly by means of the large screen of the TV synchronously, Thereby improving user experience.

Further optionally, in an embodiment of the device for processing television display content of the present invention, the display content at least includes one or more of video program display content and non-video program display content on the TV screen. The carrier form of the code includes at least the face of the character in the video program, the body movement of the character, the scene of the program, and the two-dimensional code and three-dimensional code displayed on the TV screen.

In this embodiment, the feature code needs to be embedded in the TV signal in advance, and then the embedded feature code can be displayed while the TV is decoding the TV signal. Generally, TV signals can be classified into video program signals, audio program signals, and other signals that can be displayed, such as scrolling subtitles on the TV screen, icons or pictures displayed on the TV screen, and the like.

Therefore, in this embodiment, the display content played by the TV set may be the display content of video programs, or the display content of non-video programs on the TV screen. Therefore, correspondingly, the display content containing the feature code is the carrier form of the feature code. Therefore, in this embodiment, the carrier form of the feature code at least includes the face of the character in the video program, the body movement of the character, the program scene and the TV program. QR codes, 3D codes, etc. displayed on the screen.

For example, if a TV program broadcasts Monkey King's video program, a feature code can be implanted on Monkey King's face, and then when the user takes a picture of Monkey King's face through a peripheral device, the embedded feature code will be decoded; or the feature code can be embedded in the video In the body movements of the characters in the program, or the feature code can also be implanted in the program scene, such as implanted in the building, implanted in the landscape and so on. Of course, in addition to embedding in video program content, it can also be embedded in other content displayed on the screen, such as embedding in scrolling subtitles, embedding in QR codes and three-dimensional codes displayed on the screen, etc.

Referring to FIG. 5 , FIG. 5 is a schematic diagram of functional modules of a third embodiment of an apparatus for processing television display content according to the present invention. Based on the first embodiment of the device above, in this embodiment, the device for processing the content displayed on the TV further includes:

The update module 50 is configured to send a feature sample library update request to the cloud server when there is no AR sample corresponding to the feature code in the local feature sample library, and update the latest feature sample library issued by the cloud server to in the local feature sample library.

In this embodiment, because the content displayed on the TV is very rich, and also to improve the user experience, more AR samples can also be pre-made and stored in the cloud, and then updated to the local feature sample library through remote downloading middle.

Referring to FIG. 6 , FIG. 6 is a schematic diagram of functional modules of a first embodiment of a system for processing content displayed on a television according to the present invention. In this embodiment, the system for processing the content displayed on the TV includes a TV 210 and the device 220 for processing the content displayed on the TV described in the above device embodiments.

In this embodiment, the TV display content processing device 220 is a peripheral device of the TV 210, which may be a smart AR eye, a smart remote control, a smart phone, and the like.

In this embodiment, the content displayed on the TV 210 is used as the captured image, and at the same time, the corresponding feature code is embedded in the TV signal corresponding to the TV display content in advance, so that the processing device 220 of the TV display content collects the TV display content The feature code can be directly decoded to obtain the feature code, and then the corresponding local AR sample can be obtained and displayed according to the feature code, so as to realize enhanced display processing on the external device of the TV, thus satisfying the needs of TV users for enhanced Realistic use requirements increase the interest and entertainment of the user in using the TV set.

Referring to FIG. 7 , FIG. 7 is a schematic diagram of functional modules of a second embodiment of a system for processing content displayed on a television according to the present invention. Based on the above-mentioned first embodiment of the system, in this embodiment, the processing system of the TV display content further includes:

The first cloud server 230 is used to send a TV signal embedded with a new feature code to the TV set, and send the new feature code to the feature sample library in the second cloud server synchronously;

The second cloud server 240 is configured to receive the new feature code sent by the first cloud server, and establish a corresponding relationship between the new feature code and the corresponding AR sample in the feature sample library; and when receiving the new feature code, When the feature sample library update request is sent by the TV display content processing device, the latest feature sample library is sent to the TV display content processing device.

In this embodiment, in order to better provide users with a richer AR experience, therefore, through the first cloud server 230, the TV signal embedded with the new feature code is sent to the TV 210. The feature code of the corresponding AR sample in the feature sample library stored in the second cloud server 240 establishes a corresponding relationship. Therefore, the first cloud server 230 also sends the new feature code to the feature sample in the second cloud server 240 synchronously. library.

In addition, if there is no AR sample corresponding to the new feature code in the local feature sample library of the TV display content processing device 220, the TV display content processing device 220 may send a feature sample library update request to the second cloud server 240, Furthermore, the latest feature sample database can be downloaded from the second cloud server 240 , that is, the latest AR sample can be included, so that the display of the AR sample corresponding to the new feature code can be completed.

The above are only preferred embodiments of the present invention, and are not intended to limit the patent scope of the present invention. Any equivalent structure or equivalent process conversion made by using the description of the present invention and the contents of the accompanying drawings, or directly or indirectly used in other related technical fields , are all included in the scope of patent protection of the present invention in the same way.

Claims (10)

1. A processing method of television display content, characterized in that, the processing method of said television display content comprises: Obtaining the current display content of the TV set, and decoding the display content to extract the pre-embedded feature code in the display content; Searching the local feature sample library to determine whether there is an AR sample corresponding to the feature code in the local feature sample library; If it exists, the AR sample is played, and augmented reality processing is performed on the AR sample. 2. The method for processing television display content according to claim 1, wherein the augmented reality processing includes interacting with virtual objects in the AR samples, playing the AR samples, and AR samples after augmented reality processing include: synchronously sending the process of the augmented reality processing to the television, so that the interaction with the virtual object in the AR sample can be synchronously displayed on the television, wherein the interaction at least includes the interaction with the virtual The object performs click or touch contact interaction, and performs voice or text communication interaction with the virtual object. 3. The method for processing TV display content as claimed in claim 1 or 2, wherein the display content at least includes one or more of video program display content, non-video program display content on the TV screen, The carrier form of the feature code includes at least the face of the character in the video program, the body movement of the character, the scene of the program, and the two-dimensional code and three-dimensional code displayed on the TV screen. 4. the processing method of TV display content as claimed in claim 3, is characterized in that, the processing method of described TV display content also comprises: When there is no AR sample corresponding to the feature code in the local feature sample library, a feature sample library update request is sent to the cloud server, and the latest feature sample library issued by the cloud server is updated to the local feature sample library. 5. A processing device for TV display content, characterized in that, the processing device for TV display content comprises: The decoding module is used to obtain the current display content of the TV set, and decode the display content to extract the pre-embedded feature code in the display content; A search module, configured to search a local feature sample library, to determine whether there is an AR sample corresponding to the feature code in the local feature sample library; An augmented reality processing module, configured to play the AR sample and perform augmented reality processing on the AR sample when there is an AR sample corresponding to the feature code in the local feature sample database. 6. The device for processing TV display content according to claim 5, wherein the augmented reality processing includes interacting with virtual objects in the AR samples, and the device for processing TV display content further includes: A synchronization module, configured to synchronously send the process of augmented reality processing to the television, so that the interaction with the virtual object in the AR sample can be synchronously displayed on the television, wherein the interaction is at least It includes click or touch contact interaction with the virtual object, voice or text communication interaction with the virtual object. 7. The device for processing television display content as claimed in claim 5 or 6, wherein the display content at least includes one or more of video program display content and non-video program display content on the TV screen, The carrier form of the feature code includes at least the face of the character in the video program, the body movement of the character, the scene of the program, and the two-dimensional code and three-dimensional code displayed on the TV screen. 8. The device for processing TV display content as claimed in claim 7, wherein the device for processing TV display content further comprises: An update module, configured to send a feature sample library update request to the cloud server when there is no AR sample corresponding to the feature code in the local feature sample library, and update the latest feature sample library issued by the cloud server to the local In the feature sample library. 9. A television display content processing system, comprising a television, characterized in that the television display content processing system further comprises the television display content processing apparatus according to any one of claims 5-8. 10. The processing system of television display content as claimed in claim 9, is characterized in that, the processing system of described television display content further comprises: The first cloud server is used to send a TV signal embedded with a new feature code to the TV set, and send the new feature code synchronously to the feature sample library in the second cloud server; The second cloud server is used to receive the new feature code sent by the first cloud server, and establish the corresponding relationship between the new feature code and the corresponding AR sample in the feature sample library; and when receiving the TV When the feature sample library update request sent by the display content processing device sends the latest feature sample library to the television display content processing device.