CN105872740B - Information integrating method and information integrated device - Google Patents
Information integrating method and information integrated device Download PDFInfo
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- CN105872740B CN105872740B CN201610273357.6A CN201610273357A CN105872740B CN 105872740 B CN105872740 B CN 105872740B CN 201610273357 A CN201610273357 A CN 201610273357A CN 105872740 B CN105872740 B CN 105872740B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The invention provides a kind of information integrating method and information integrated device.Information integrating method includes：The playing request of user terminal is received, in the case where judging to break for commercialsy, scene type before multiple scene switching points of the corresponding video content of acquisition and each corresponding switching of scene switching point；For each in multiple scene switching points, the advertisement video with scene type matching before the switching is selected according to scene type before the corresponding switching of scene switching point, and the advertisement video is associated with the scene switching point；Play video content, and it is played to multiple scene switching points for the moment when detecting, in the case where currently interval is more than or equal to predetermined threshold value between the preceding once broadcasting advertisement moment, video content is played in pause, play the associated advertisement video of the scene switching point, after detecting the advertisement video and playing, continue to play video content.Above-mentioned technology of the invention can carry out targetedly advertisement and play for different video scene.
Description
Technical field
The present invention relates to computerized information field, more particularly to a kind of information integrating method and information integrated device.
Background technology
With the development of computer and network technology, network video technique gradually with daily life, work
Etc. closely bound up.Generally using computer or mobile device as user terminal, by Web Video Service, business provides Internet video, with
Streaming Media is broadcast format, can live online or program request.Internet video generally requires independent player, and file format is main
It is that the less stream media format of client resource is taken based on P2P technologies.Internet video is generally made with computer or mobile device
It is user terminal, using the IM instruments such as QQ, MSN, visualize a technology or the application of chat.
At present, user is when the Internet video that Web Video Service business provides is played, it will usually first carry out before being played
The broadcasting of advertisement video；Additionally, the mode of some segmented commercial breaks during Internet video is played is there is also, but this side
The lasting reproduction time of the only user of formula institute foundation.
Which kind of mode more than either, the advertisement that it is played is fixed or random, and specific aim is poor.
The content of the invention
It has been given below on brief overview of the invention, to provide on the basic of certain aspects of the invention
Understand.It should be appreciated that this general introduction is not on exhaustive general introduction of the invention.It is not intended to determine pass of the invention
Key or pith, nor is it intended to limit the scope of the present invention.Its purpose only provides some concepts in simplified form,
In this, as the preamble in greater detail discussed after a while.
In consideration of it, the invention provides a kind of information integrating method and information integrated device, at least to solve at present in net
The problem of the method specific aim difference broken for commercialsy before network video playback or in playing.
According to an aspect of the invention, there is provided a kind of information integrating method, described information integration method includes：Receive
Carry out the playing request of user terminal, the playing request carries user profile and media information；Based on the user profile,
Decide whether to break for commercialsy；In the case where judging to break for commercialsy, the corresponding video content of the media information is obtained
Scene type before multiple scene switching points and each corresponding switching of scene switching point；For in the multiple scene switching point
Each, selected according to scene type before the corresponding switching of scene switching point with before the switching scene type matching it is wide
Video is accused, and the advertisement video is associated with the scene switching point；The video content is played, and the video ought be detected
Content is played to the multiple scene switching point for the moment, at current time between the preceding moment for once playing advertisement video
More than or equal in the case of predetermined threshold value, the video content is played in pause to time interval, plays the scene switching point related
The advertisement video of connection, and after detecting the advertisement video and playing, continue to play the video content.
Further, scene type includes before the switching：Bedroom；Kitchen；Bathroom；Toilet；Ward；Outpatient service；Operation
Room；Pharmacy；Supermarket；Market；Clothes shop；Restaurant.
Further, it is described in the multiple scene switching point each, it is corresponding according to the scene switching point
Switch preceding scene type to select to include the step of the advertisement video of scene type matching with before the switching：For the multiple field
Each in scape switching point, using scene type before the corresponding switching of scene switching point as target type, in tentation data
At least one advertisement video is selected in storehouse so that the type of at least one advertisement video is consistent with the target type, and makes
The total duration for obtaining at least one advertisement video is equal to scheduled duration.
Further, it is described in the multiple scene switching point each, it is corresponding according to the scene switching point
Switch preceding scene type to select to include the step of the advertisement video of scene type matching with before the switching：For the multiple field
Each in scape switching point, using scene type before the corresponding switching of scene switching point as target type, in tentation data
Multiple advertisement videos are selected in storehouse so that the type of the plurality of advertisement video is consistent with the target type；For described in selection
Each in multiple advertisement videos, calculates the phase between the last frame before the representative frame of the advertisement video and the scene switching point
Like spending, as the corresponding Similarity value of the advertisement video；Based on Similarity value select at least one advertisement video so that it is described extremely
A few total duration for advertisement video is equal to scheduled duration.
According to another aspect of the present invention, a kind of information integrated device is additionally provided, described information integrating apparatus include：Connect
Unit is received, it is arranged to receive the playing request for carrying out user terminal, and the playing request carries user profile and matchmaker
Body information；Identifying unit, it is configured for the user profile, decides whether to break for commercialsy；Acquiring unit, its quilt
It is configured to be obtained in the case where judging to break for commercialsy multiple scenes switching of the corresponding video content of the media information
Scene type before point and each corresponding switching of scene switching point；Associative cell, it is arranged to for the multiple field
Each in scape switching point, selects and scene class before the switching according to scene type before the corresponding switching of scene switching point
The advertisement video of type matching, and the advertisement video is associated with the scene switching point；Playing control unit, it is arranged to
The video content is played, and the multiple scene switching point is played to for the moment when the video content is detected, current
Time interval of the moment between the preceding moment for once playing advertisement video more than or equal in the case of predetermined threshold value, broadcast by pause
The video content is put, the associated advertisement video of the scene switching point is played, and it is played when the advertisement video is detected
Afterwards, continue to play the video content.
Further, scene type includes before the switching：Bedroom；Kitchen；Bathroom；Toilet；Ward；Outpatient service；Operation
Room；Pharmacy；Supermarket；Market；Clothes shop；Restaurant.
Further, the associative cell is arranged to：For each in the multiple scene switching point, by this
Scene type selects at least one advertisement to regard as target type in reservations database before the corresponding switching of scene switching point
Frequently so that the type of at least one advertisement video is consistent with the target type, and cause at least one advertisement video
Total duration be equal to scheduled duration.
Further, the associative cell is arranged to：For each in the multiple scene switching point, by this
Scene type selects multiple advertisement videos as target type in reservations database before the corresponding switching of scene switching point, makes
The type for obtaining the plurality of advertisement video is consistent with the target type；For each in the multiple advertisement video of selection,
The similarity between the last frame before the representative frame and the scene switching point of the advertisement video is calculated, as advertisement video correspondence
Similarity value；At least one advertisement video is selected based on Similarity value so that the total of at least one advertisement video continues
Duration is equal to scheduled duration.
Information integrating method of the invention and information integrated device play wide by the scene switching instant of Internet video
Accuse video, and the advertisement video played determined based on scene handover information, therefore, it is possible to be directed to different video,
Different scenes played with targetedly advertisement.
Compared to prior art, the present invention considers relevance of the Internet video content between advertisement video in itself, especially
Its excavated between the scene information in video and the scene of advertisement contiguity (such as in video play kitchen scene and certain
Relevance between the scene of certain pan advertisement is higher than the relevance between the scene of kitchen scene and nightwear advertisement), lead to
Cross and advertisement video is integrated with the scene information in video, enable to played advertisement video that there is stronger being directed to
Property, and with play video between contiguity it is stronger, the interest level of user is also bigger.
Additionally, the present invention also by Double Selection (one again screening be by scene matching realize, and it is another it is heavy screening be
Realized by Similarity Measure), fully excavate between the preceding scene of scene switching point switching and the scene of broadcasting advertisement video
Contiguity.On the one hand, scene matching is carried out by respective default scene title, on the other hand, by calculating the two it
Between similarity further screen the advertisement closest with scene scene before the switching of scene switching point, two aspects are combined, energy
Enough advertisement videos for causing finally to be played have very strong specific aim for video content, enable in particular to be directed to and intercut extensively
The scene in the video pictures played at the last moment before the moment is accused, associating between advertisement and video content is considerably increased
Property.
By the detailed description below in conjunction with accompanying drawing to highly preferred embodiment of the present invention, these and other of the invention is excellent
Point will be apparent from.
Brief description of the drawings
The present invention can be better understood by reference to below in association with the description given by accompanying drawing, wherein in institute
Have in accompanying drawing and to have used same or analogous reference and represent same or similar part.The accompanying drawing is together with following
Describe the part for including in this manual and being formed this specification together in detail, and for this is further illustrated
The preferred embodiment and explanation principle and advantage of the invention of invention.In the accompanying drawings：
Fig. 1 is a flow chart for exemplary process for schematically showing information integrating method of the invention；
Fig. 2 is the exemplary process diagram of the part treatment for schematically showing the step S140 shown in Fig. 1；
Fig. 3 is a block diagram for example arrangement for schematically showing information integrated device of the invention.
It will be appreciated by those skilled in the art that element in accompanying drawing is just for the sake of showing for the sake of simple and clear,
And be not necessarily drawn to scale.For example, the size of some elements may be exaggerated relative to other elements in accompanying drawing, with
Just it is favorably improved the understanding to the embodiment of the present invention.
Specific embodiment
One exemplary embodiment of the invention is described hereinafter in connection with accompanying drawing.For clarity and conciseness,
All features of actual implementation method are not described in the description.It should be understood, however, that developing any this actual implementation
Many decisions specific to implementation method must be made during example, to realize the objectives of developer, for example, symbol
Those restrictive conditions related to system and business are closed, and these restrictive conditions may have with the difference of implementation method
Changed.Additionally, it also should be appreciated that, although development is likely to be extremely complex and time-consuming, but to having benefited from the disclosure
For those skilled in the art of content, this development is only routine task.
Herein, in addition it is also necessary to which explanation is a bit, in order to avoid having obscured the present invention because of unnecessary details, in the accompanying drawings
Apparatus structure and/or the process step closely related with scheme of the invention is illustrate only, and is eliminated and the present invention
The little other details of relation.
The embodiment provides a kind of information integrating method, described information integration method includes：Receive to use by oneself
The playing request of family terminal, the playing request carries user profile and media information；Based on the user profile, judgement is
It is no to break for commercialsy；In the case where judging to break for commercialsy, multiple fields of the corresponding video content of the media information are obtained
Scene type before scape switching point and each corresponding switching of scene switching point；It is each in for the multiple scene switching point
It is individual, select to be regarded with the advertisement of scene type matching before the switching according to scene type before the corresponding switching of scene switching point
Frequently, and by the advertisement video it is associated with the scene switching point；The video content is played, and the video content ought be detected
The multiple scene switching point is played to for the moment, in time of the current time between the preceding moment for once playing advertisement video
More than or equal in the case of predetermined threshold value, the video content is played in pause at interval, plays what the scene switching point was associated
Advertisement video, and after detecting the advertisement video and playing, continue to play the video content.
Fig. 1 shows a flow chart for exemplary process 100 of information integrating method of the invention.As shown in figure 1,
In the example, exemplary process 100 starts from step S110.
When user by the media play application on user terminal to play Internet video when, click on certain video when it and beat
When calculating broadcasting, the corresponding playing request of application generation, and the playing request is sent to corresponding server by internet.
In step s 110, the playing request for carrying out user terminal is received, playing request carries user profile and media
Information.Then, step S120 is performed.Wherein, user terminal for example can be computer, or can be such as mobile phone, flat board
The mobile terminal devices such as computer.User profile in playing request for example includes user name, user identity or grade (such as vip
User or domestic consumer) etc..
In the step s 120, based on user profile, decide whether to break for commercialsy：If so, performing step S130；Otherwise,
In response to the playing request, the corresponding video content of media information is directly played, that is, not playing advertisement video.
In step s 130, i.e., in the case where judging to break for commercialsy, the corresponding video content of media information is obtained
Scene type before multiple scene switching points and each corresponding switching of scene switching point.Then, step S140 is performed.
In general, scene refers to the certain Task Action occurred in regular hour, space (mainly space)
Or the specific life picture constituted by character relation, it is action and life event the performance story of a play or opera content of personage comparatively
Specific evolution in interim horizontal displaying.More easily say, scene refers to shot in a single place
The continuous camera lens of group.
In the present invention, switch before scene type for example can be it is following any one：Bedroom；Kitchen；Bathroom；Toilet；
Ward；Outpatient service；Operating room；Pharmacy；Supermarket；Market；Clothes shop；Restaurant；Etc..That is, scene switching point is from one
Scene switches to abutment points during another scene.Such as, when switching to bathroom scene from kitchen scene, the abutment points of the two are
It is scene switching point, and scene type is then kitchen before the corresponding switching of scene switching point.
In step S140, for each in multiple scene switching points, according to the corresponding switching of scene switching point
Preceding scene type selects the advertisement video with scene type matching before the switching, and by the advertisement video and the scene switching point
It is associated.Then, step S150 is performed.
Wherein, each advertisement video in pre-determined advertisement database corresponds respectively to one or more scene types.For example,
Chocolate advertisement video can be preset as correspondence " supermarket " scene (scene type is " supermarket " before i.e. corresponding switching), and have one's hair wash
Water advertisement video can be preset as correspondence " bathroom " scene and/or " supermarket " scene (before i.e. corresponding switching scene type for " bath
Room " and/or " supermarket "), etc..
In other words, can be set in advance as, (actual be the switching point to one scene title of each scene switching point correspondence
The corresponding scene title of a preceding two field picture), and each advertisement video also corresponds to one or more scene titles (such as,
Advertisement video may simultaneously correspond to supermarket and two, bathroom scene title).
So, after execution of step S140, in step S150, video content is played, and video content ought be detected
Multiple scene switching points are played to for the moment, in time interval of the current time between the preceding moment for once playing advertisement video
In the case of predetermined threshold value, video content is played in pause, plays the associated advertisement video of the scene switching point,
And after detecting the advertisement video and playing, continue to play video content.
By above description, information integrating method selection of the invention is played in the scene switching instant of Internet video
Advertisement video, and the advertisement video played determined based on scene handover information, is regarded therefore, it is possible to be directed to difference
Frequently, different scenes played with targetedly advertisement.
Compared to prior art, the present invention considers relevance of the Internet video content between advertisement video in itself, especially
It has excavated the contiguity between the scene information in video and the scene of advertisement, such as in video play kitchen scene and certain
Relevance between the scene of certain pan advertisement is higher than the relevance between the scene of kitchen scene and nightwear advertisement, because
This, using the above method of the invention, enables to played advertisement video to have stronger specific aim, and regarded with broadcasting
Contiguity between frequency is stronger, and the interest level of user is also bigger.
According to a kind of implementation, " for each in multiple scene switching points, cut according to the scene in step S140
Scene type is changed before a little corresponding switching to select the advertisement video with scene type matching before the switching " the step of can pass through
Following treatment is realized：For each in multiple scene switching points, by scene type before the corresponding switching of scene switching point
As target type, at least one advertisement video is selected in pre-determined advertisement database so that the class of at least one advertisement video
Type is consistent with the target type, and causes that total duration of at least one advertisement video is equal to scheduled duration.
Wherein, scheduled duration is, for example, 60 seconds.Such as, it is assumed that scene type before the corresponding switchings of certain scene switching point P1
It is bathroom, i.e., target type is bathroom, 3 advertisements is selected in pre-determined advertisement database, during first shampoo advertisement video
It is long 15 seconds, Article 2 shower cream advertisement video duration 15 seconds, and Article 3 gondola water faucet shower advertisement video duration 30 seconds, then this
3 total duration of advertisement video is equal to 60 seconds.It is then possible to this 3 advertisement videos are associated with scene switching point P1,
And when scene switching point P1 is played in step S150, judge current time (such as 2016/01/01/17:52) away from it is preceding once
Play the moment (such as 2016/01/01/17 of advertisement video:20) whether the time interval between is more than or equal to predetermined threshold value
(such as 30 minutes), through judging, the time interval is 32 minutes, and more than 30 minutes, then playing stream media was corresponding regards for pause
Frequency content, plays the associated advertisement videos of scene switching point P1 (3 advertisement videos more than i.e.).It is wide when detecting this 3
After announcement video playback is complete, continue to play video content.
According to another implementation, " for each in multiple scene switching points, according to the scene in step S140
Scene type selects the advertisement video with scene type matching before the switching before the corresponding switching of switching point " the step of can also
Realized by the step S210~S230 shown in Fig. 2.
As shown in Fig. 2 in step S210, for each in multiple scene switching points, by the scene switching point pair
Scene type is used as target type before the switching answered, selected in reservations database multiple advertisement videos (multiple advertisement videos
Quantity for example it may be predetermined that such as 10 or other numerical value) so that the type of the plurality of advertisement video is consistent with the target type.
Then, step S220 is performed.
In step S220, for each in multiple advertisement videos of selection, the representative frame of the advertisement video is calculated
With the similarity between the last frame before the scene switching point, as the corresponding Similarity value of the advertisement video.Then, step is performed
Rapid S230.
Wherein, the last frame before scene switching point refers to the last frame image before the corresponding switching of scene switching point.
Represent frame e.g. predetermined, such as, in corresponding certain advertisement video of " kitchen " scene, can choose wherein comprising combustion
One two field picture of the picture of the kitchen utensils such as gas kitchen or micro-wave oven is used as the representative frame of the advertisement video.
Calculating the process of above-mentioned similarity can for example be realized using the method for existing calculating image similarity, here
No longer describe in detail.
In step S230, at least one advertisement video is selected in above-mentioned multiple advertisement videos based on Similarity value, made
The total duration for obtaining at least one advertisement video is equal to scheduled duration.For example, in above-mentioned multiple advertisement videos, according to similar
Angle value is sorted, and then selects at least one among preceding M (such as 10) of (Similarity value is higher) before coming, and is made
Total duration of this at least one advertisement video is equal to scheduled duration.
For example, it is assumed that scheduled duration is 20 seconds, it is assumed that scene type is kitchen before the corresponding switchings of certain scene switching point P2
Room, i.e. target type are kitchen, selected in pre-determined advertisement database corresponding with " kitchen " scene 50 advertisement videos (as
The example of multiple advertisement videos), determine the representative frame of each advertisement video in 50 advertisement videos, then calculate each
The similarity between last frame before the representative frame of advertisement video and scene switching point P2, will be with the last frame similarity highest
Preceding 10 advertisement videos be defined as candidate locations video, then, among 10 advertisement videos have selected 2 advertisements regards
Frequently, first gas-cooker advertisement video duration 10 seconds, and Article 2 pan advertisement video duration 10 seconds, then this 2 it is wide
The total duration for accusing video is equal to 20 seconds.It is then possible to this 2 advertisement videos are associated with scene switching point P2, and
When scene switching point P2 is played in step S150, current time (such as 2016/01/01/18 is judged:10) once played away from preceding
The moment (such as 2016/01/01/17 of advertisement video:The corresponding advertisement reproduction time of 52, i.e. scene switching point P1) between when
Between whether be spaced more than or equal to predetermined threshold value (such as 30 minutes), through judging, the time interval is 18 minutes, less than 30 points
Clock, in being to continue with the corresponding video content of playing stream media.
So, the treatment of step S210~S230 by Double Selection (one again screening be by scene matching realize, and
Another heavy screening is realized by Similarity Measure), scene is regarded with advertisement is played before fully having excavated the switching of scene switching point
Contiguity between the scene of frequency.On the one hand, scene matching is carried out by respective default scene title, on the other hand, is led to
Cross the similarity for calculating therebetween and switch the closest advertisement of preceding scene scene, two sides with scene switching point further to screen
Face is combined, and enables to the advertisement video finally played to have very strong specific aim for video content, enables in particular to
The scene in the video pictures played at the last moment before the moment of breaking for commercialsy is directed to, advertisement and video content is considerably increased
Between relevance.
Additionally, embodiments of the invention additionally provide a kind of information integrated device, the information integrated device includes：Receive single
Unit, it is arranged to receive the playing request for carrying out user terminal, and playing request carries user profile and media information；Sentence
Order unit, it is configured for user profile, decides whether to break for commercialsy；Acquiring unit, it is arranged to sentencing
Surely in the case of breaking for commercialsy, the multiple scene switching points and each scene for obtaining the corresponding video content of media information are cut
Change scene type before a little corresponding switching；Associative cell, it is arranged to for each in multiple scene switching points, root
The advertisement video with scene type matching before the switching is selected according to scene type before the corresponding switching of scene switching point, and will
The advertisement video is associated with the scene switching point；Playing control unit, it is arranged to play video content, and when detection
Multiple scene switching points are played to video content for the moment, at current time between the preceding moment for once playing advertisement video
Time interval more than or equal in the case of predetermined threshold value, video content is played in pause, and playing the scene switching point is associated
Advertisement video, and after detecting the advertisement video and playing, continue to play video content.
Fig. 3 shows an example arrangement of information integrated device 300.As shown in figure 3, information integrated device 300 is wrapped
Include receiving unit 310, identifying unit 320, acquiring unit 330, associative cell 340 and playing control unit 350.
Wherein, receiving unit 310 is used to receive the playing request for carrying out user terminal, and playing request carries user profile
And media information.
Identifying unit 320 is used to decide whether to break for commercialsy based on user profile.
Acquiring unit 330 is used to, in the case where identifying unit 320 judges to break for commercialsy, obtain media information corresponding
Scene type before multiple scene switching points of video content and each corresponding switching of scene switching point.
Associative cell 340 is used for for each in multiple scene switching points, and according to this, scene switching point is corresponding cuts
Change preceding scene type to select the advertisement video with scene type matching before the switching, and the advertisement video and the scene are switched
Point is associated.
Playing control unit 350 is used to play video content, and is played to multiple scene switchings when video content is detected
Point for the moment, predetermined threshold value is more than or equal in time interval of the current time between the preceding moment for once playing advertisement video
In the case of, video content is played in pause, plays the associated advertisement video of the scene switching point, and regard when the advertisement is detected
After frequency is played, continue to play video content.
Wherein, scene type for example includes before switching：Bedroom；Kitchen；Bathroom；Toilet；Ward；Outpatient service；Operating room；Medicine
Shop；Supermarket；Market；Clothes shop；Restaurant etc..
By above description, information integrated device selection of the invention is played in the scene switching instant of Internet video
Advertisement video, and the advertisement video played determined based on scene handover information, is regarded therefore, it is possible to be directed to difference
Frequently, different scenes played with targetedly advertisement.
Compared to prior art, the present invention considers relevance of the Internet video content between advertisement video in itself, especially
It has excavated the contiguity between the scene information in video and the scene of advertisement, such as in video play kitchen scene and certain
Relevance between the scene of certain pan advertisement is higher than the relevance between the scene of kitchen scene and nightwear advertisement, because
This, using said apparatus of the invention, enables to played advertisement video to have stronger specific aim, and regarded with broadcasting
Contiguity between frequency is stronger, and the interest level of user is also bigger.
According to a kind of implementation, associative cell 340 can be arranged to：It is each in for multiple scene switching points
It is individual, using scene type before the corresponding switching of scene switching point as target type, at least one is selected in reservations database
Advertisement video so that the type of at least one advertisement video is consistent with the target type, and cause at least one advertisement video
Total duration is equal to scheduled duration.
According to another implementation, associative cell 340 can also be arranged to：For in multiple scene switching points
Each, using scene type before the corresponding switching of scene switching point as target type, selects multiple in reservations database
Advertisement video so that the type of the plurality of advertisement video is consistent with the target type；For in multiple advertisement videos of selection
Each, calculates the similarity between the last frame before the representative frame and the scene switching point of the advertisement video, as the advertisement
The corresponding Similarity value of video；Based on Similarity value select at least one advertisement video so that at least one advertisement video it is total
Duration is equal to scheduled duration.
So, by Double Selection (one again screening be by scene matching realize, and it is another it is heavy screening be by similar
Degree calculates what is realized), fully excavate the contiguity between scene and the scene for playing advertisement video before scene switching point switches.
On the one hand, scene matching is carried out by respective default scene title, on the other hand, by calculating similarity therebetween
Further to screen the advertisement closest with scene scene before the switching of scene switching point, two aspects are combined, and enable to final
The advertisement video played has very strong specific aim for video content, enables in particular to be directed to before the commercial breaks moment most
Scene in the video pictures that a moment is played afterwards, considerably increases the relevance between advertisement and video content.
Although the embodiment according to limited quantity describes the present invention, above description, the art are benefited from
It is interior it is clear for the skilled person that in the scope of the present invention for thus describing, it can be envisaged that other embodiments.Additionally, it should be noted that
The language that is used in this specification primarily to readable and teaching purpose and select, rather than in order to explain or limit
Determine subject of the present invention and select.Therefore, in the case of without departing from the scope of the appended claims and spirit, for this
Many modifications and changes will be apparent from for the those of ordinary skill of technical field.For the scope of the present invention, to this
The done disclosure of invention is illustrative and not restrictive, and it is intended that the scope of the present invention be defined by the claims appended hereto.
Claims (6)
1. information integrating method, it is characterised in that described information integration method includes：
The playing request for carrying out user terminal is received, the playing request carries user profile and media information；
Based on the user profile, decide whether to break for commercialsy；
In the case where judging to break for commercialsy, obtain multiple scene switching points of the corresponding video content of the media information with
And scene type before each corresponding switching of scene switching point；
For each in the multiple scene switching point, selected according to scene type before the corresponding switching of scene switching point
The advertisement video with scene type matching before the switching is selected, and the advertisement video is associated with the scene switching point；
The video content is played, and the multiple scene switching point is played to for the moment when the video content is detected,
In the case that time interval of the current time between the preceding moment for once playing advertisement video is more than or equal to predetermined threshold value, temporarily
Break and put the video content, play the associated advertisement video of the scene switching point, and play when the advertisement video is detected
After complete, continue to play the video content；
Wherein, it is described in the multiple scene switching point each, according to the corresponding switching front court of the scene switching point
Scape type selects to include the step of the advertisement video of scene type matching with before the switching：For the multiple scene switching point
In each, using scene type before the corresponding switching of scene switching point as target type, in reservations database select
Multiple advertisement videos so that the type of the plurality of advertisement video is consistent with the target type；For the multiple advertisement of selection
Each in video, calculates the similarity between the last frame before the representative frame and the scene switching point of the advertisement video, makees
It is the corresponding Similarity value of the advertisement video；At least one advertisement video is selected based on Similarity value so that described at least one
Total duration of advertisement video is equal to scheduled duration.
2. information integrating method according to claim 1, it is characterised in that scene type includes before the switching：
Bedroom；Kitchen；Bathroom；Toilet；Ward；Outpatient service；Operating room；Pharmacy；Supermarket；Market；Clothes shop；Restaurant.
3. information integrating method according to claim 1 and 2, it is characterised in that described for the switching of the multiple scene
In point each, selected and scene type matching before the switching according to scene type before the corresponding switching of scene switching point
Advertisement video the step of include：
For each in the multiple scene switching point, using scene type before the corresponding switching of scene switching point as mesh
Mark type, at least one advertisement video is selected in reservations database so that the type of at least one advertisement video with should
Target type is consistent, and causes that total duration of at least one advertisement video is equal to scheduled duration.
4. information integrated device, it is characterised in that described information integrating apparatus include：
Receiving unit, it is arranged to receive the playing request for carrying out user terminal, and the playing request carries user's letter
Breath and media information；
Identifying unit, it is configured for the user profile, decides whether to break for commercialsy；
Acquiring unit, it is arranged to, in the case where judging to break for commercialsy, obtain the corresponding video of the media information
Scene type before multiple scene switching points of content and each corresponding switching of scene switching point；
Associative cell, it is arranged to for each in the multiple scene switching point, according to the scene switching point pair
Scene type selects the advertisement video with scene type matching before the switching before the switching answered, and by the advertisement video and this
Scape switching point is associated；
Playing control unit, it is arranged to play the video content, and is played to institute when the video content is detected
State multiple scene switching points for the moment, be more than in time interval of the current time between the preceding moment for once playing advertisement video
Or equal to predetermined threshold value in the case of, the video content is played in pause, plays the associated advertisement video of the scene switching point,
And after detecting the advertisement video and playing, continue to play the video content；
Wherein, the associative cell is arranged to for each in the multiple scene switching point, by scene switching
Scene type selects multiple advertisement videos so that the plurality of as target type in reservations database before the corresponding switching of point
The type of advertisement video is consistent with the target type；For each in the multiple advertisement video of selection, this is calculated wide
The similarity between the last frame before the representative frame and the scene switching point of video is accused, as the corresponding similarity of the advertisement video
Value；At least one advertisement video is selected based on Similarity value so that total duration of at least one advertisement video is equal to
Scheduled duration.
5. information integrated device according to claim 4, it is characterised in that scene type includes before the switching：
Bedroom；Kitchen；Bathroom；Toilet；Ward；Outpatient service；Operating room；Pharmacy；Supermarket；Market；Clothes shop；Restaurant.
6. the information integrated device according to claim 4 or 5, it is characterised in that the associative cell is arranged to：
For each in the multiple scene switching point, using scene type before the corresponding switching of scene switching point as mesh
Mark type, at least one advertisement video is selected in reservations database so that the type of at least one advertisement video with should
Target type is consistent, and causes that total duration of at least one advertisement video is equal to scheduled duration.
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| CN201610273357.6A CN105872740B (en) | 2016-04-28 | 2016-04-28 | Information integrating method and information integrated device |
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| CN201610273357.6A CN105872740B (en) | 2016-04-28 | 2016-04-28 | Information integrating method and information integrated device |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106686404B (en) * | 2016-12-16 | 2021-02-02 | 中兴通讯股份有限公司 | A video analysis platform, matching method, precise advertising method and system |
| CN106604128B (en) * | 2016-12-30 | 2019-10-25 | 中广热点云科技有限公司 | A kind of method and system being inserted into pre- promotional items in network video |
| CN107172451B (en) * | 2017-06-26 | 2020-04-17 | 北京奇艺世纪科技有限公司 | Video playing control method and device |
| CN110611834A (en) * | 2019-08-28 | 2019-12-24 | 杭州当虹科技股份有限公司 | Streaming media advertisement interactive association accurate delivery method |
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| CN104581430A (en) * | 2013-10-21 | 2015-04-29 | 华为技术有限公司 | Advertisement insertion method and equipment in video display |
| CN104683852A (en) * | 2013-11-29 | 2015-06-03 | 国际商业机器公司 | Method and equipment for processing broadcasting information |
| CN105448214A (en) * | 2015-09-15 | 2016-03-30 | 北京合盒互动科技有限公司 | Advertisement display method and device of controllable electronic screen |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104581430A (en) * | 2013-10-21 | 2015-04-29 | 华为技术有限公司 | Advertisement insertion method and equipment in video display |
| CN104683852A (en) * | 2013-11-29 | 2015-06-03 | 国际商业机器公司 | Method and equipment for processing broadcasting information |
| CN105448214A (en) * | 2015-09-15 | 2016-03-30 | 北京合盒互动科技有限公司 | Advertisement display method and device of controllable electronic screen |
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