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CN105678569A - On-line bargaining method and system - Google Patents

On-line bargaining method and system Download PDF

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Publication number
CN105678569A
CN105678569A CN201511019660.5A CN201511019660A CN105678569A CN 105678569 A CN105678569 A CN 105678569A CN 201511019660 A CN201511019660 A CN 201511019660A CN 105678569 A CN105678569 A CN 105678569A
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CN
China
Prior art keywords
price
agreed
user
result
module
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Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201511019660.5A
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Chinese (zh)
Inventor
贾瑞卿
牛锋华
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
Original Assignee
Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by Beijing Jingdong Century Trading Co Ltd, Beijing Jingdong Shangke Information Technology Co Ltd filed Critical Beijing Jingdong Century Trading Co Ltd
Priority to CN201511019660.5A priority Critical patent/CN105678569A/en
Publication of CN105678569A publication Critical patent/CN105678569A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283Price estimation or determination

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  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses an on-line bargaining method. The on-line bargaining method includes the steps: acquiring the user information; receiving a bargaining request of the user; according to the user information and the bargaining request, generating a bargaining result; and sending the bargaining result to a user side. The invention also includes an on-line bargaining system. The on-line bargaining system comprises a user information acquisition module, a bargaining request receiving module, a bargaining result generation module and a bargaining result sending module. The on-line bargaining method and system can determine the transaction bargaining result according to the completing situation of the corresponding task in the webpage for the user, and can enable the user to conveniently and effectively obtain a more fair bargaining result.

Description

Online agreed-upon price method and system
Technical field
The present invention relates to the network communications technology, relate in particular to a kind of for online agreed-upon price method and beSystem.
Background technology
Along with the fast development of ecommerce, net purchase has become a kind of upsurge. A large amount of sellers pass throughThe article that need of oneself are bought in electricity Shang website, internet.
A lot of users are more prone to negotiate a price while buying commodity, to complete purchase after acquisition is preferential.Businessman also wishes that energy and user negotiate a price to promote user's conversion ratio.
But current net purchase agreed-upon price method needs businessman to exchange by online conversation with user completely,Just can complete the communication process in agreed-upon price stage. But, there are so a lot of problems, for example: firstEnsureing could provide lasting agreed-upon price service, business for consumer in 24 hours online situations of businessmanFamily's human cost is excessive; Businessman knocks down-price amount to every commodity setting can be very complicated; Same commodity viewAfter valency, sell different people's prices probably inconsistent, thereby can cause the public credibility of businessman to decline.
Visible, need to design a kind of novel online agreed-upon price method, based on the user who detects from networkBehavioral data, realizes convenient, fair agreed-upon price.
Summary of the invention
For prior art, the object of this invention is to provide one and can facilitate, complete efficiently viewThe method and system of valency.
The invention provides a kind of agreed-upon price method, described method comprises: a. obtains user profile; B. connectReceive user's agreed-upon price request; C. generate agreed-upon price result according to user profile and the request of negotiating a price; D. by instituteState agreed-upon price result and send to user side.
Preferably, step c comprises: c11. calculates the corresponding task completeness of user; C12. work as instituteWhen the task completeness of stating is more than or equal to predetermined value, generate agreed-upon price result according to user profile.
Preferably, step c comprises: supervise by the page a little particular task behavior to user of buryingControl statistics, with calculation task completeness. 4, method according to claim 3, its feature existsIn, described particular task behavior comprises one or more in following data: the number of times of video playbackOr the time; Grade or the time of game; Reproduction time, number of clicks or the hop count of advertisement.
Preferably, user profile comprises one or more of following data: member's rank of user,Attention rate to commodity, browse commodity duration, repeat number of visits, historical shopping record.
Preferably, in the time that described task completeness is more than or equal to predetermined value, raw according to user profileBecome the purchase intention of different brackets, the user higher for purchase intention generates lower agreed-upon price result.
Preferably, step c comprises:
C20. according to user profile and the request of negotiating a price, generate at random agreed-upon price result.
Preferably, step c comprises: c30. presets the scope of negotiated prices; C31. user being negotiated a price pleaseAccording to user's free market price whether user's free market price and the described scope of negotiated prices in asking contrast,Be positioned at the scope of negotiated prices, generate corresponding agreed-upon price result.
The present invention also provides a kind of bargaining system, described system comprise user profile acquisition module,Agreed-upon price request receiving module,, agreed-upon price result-generation module, agreed-upon price result sending module. Wherein: useFamily acquisition of information module is used for obtaining user profile; Agreed-upon price request receiving module is for receiving user'sNegotiate a price and ask; Agreed-upon price result-generation module is for generating according to user profile and the request of negotiating a price the knot of negotiating a priceReally; Agreed-upon price result sending module is for sending to user side by described agreed-upon price result.
Preferably, agreed-upon price result-generation module comprises task completeness computing unit, task completenessComputing unit is used for calculating the corresponding task completeness of user.
Preferably, described system comprises monitoring statistical module, and described monitoring statistical module is used for passing throughThe page a little particular task behavior to user of burying is monitored statistics with calculation task completeness.
Preferably, described system also comprises purchase intention generation module, and described purchase intention generates mouldPiece for generating not equal according to user profile in the time that described task completeness is more than or equal to predetermined valueThe purchase intention of level, to generate lower agreed-upon price result for the higher user of purchase intention.
Preferably, described agreed-upon price result-generation module is for random according to user profile and the request of negotiating a priceGenerate agreed-upon price result.
Preferably, described agreed-upon price result-generation module is negotiated a price for the user of the request of negotiating a price by userPrice and the predetermined scope of negotiated prices contrast, and whether are positioned at agreed-upon price according to user's free market priceScope generates corresponding agreed-upon price result.
With respect to prior art, the present invention can bury the some particular task behavior to user by the pageMonitor the network interaction of counting user and electric business's platform, determine transaction bargaining result, makeUser's convenient and efficient ground obtains more fair agreed-upon price result.
Brief description of the drawings
Fig. 1 a is the flow chart of online agreed-upon price method of the present invention;
Fig. 1 b is the flow chart of the online agreed-upon price method of the present invention's the first preferred embodiment;
Fig. 2 is the structured flowchart of the online bargaining system of a kind of preferred embodiment of the present invention.
Detailed description of the invention
Fig. 1 a is negotiate a price the online flow chart of method of the present invention, as shown in the figure, described method comprise withLower step:
Step 110, obtains user profile and definite agreed-upon price mode. Preferably, described user profileCan comprise member's rank of user, attention rate to commodity, browse commodity duration, repeat to browseThe information such as number of times, historical shopping record. User profile can be stored in database, passes through logarithmRead and access to obtain described user profile according to storehouse. Determining of agreed-upon price mode can be according to userArrange definitely, for example arrange by the mode such as dialog box, pull-down menu in web menu;Also can determine according to self setting of e-commerce platform. Described agreed-upon price mode can comprise withMachine agreed-upon price mode, predetermined scope of negotiated prices mode and task complete agreed-upon price mode.
Step 120, receives user's agreed-upon price request. User can pass through in relative users terminal (exampleAs smart mobile phone, PC) operation of user interface sends the request of agreed-upon price, and described agreed-upon price request canWith the agreement by suitable and form transmission. In agreed-upon price request, can comprise that user asks the business who negotiates a priceThe information such as product title, numbering, the expectation range of price decrease, target price.
Step 130, generates agreed-upon price result according to user profile and the request of negotiating a price. Negotiate a price in the present inventionThe generation of result has numerous embodiments, wherein:
In the first preferred embodiment: calculate the corresponding task completeness of user. Task completenessObject be that result and the degree of carrying out specific operation according to user determined a numerical value.
Fig. 1 b is the flow chart of the online agreed-upon price method of the present invention's the first preferred embodiment, real at thisExecute in mode, determine whether to negotiate a price by user being completed to the statistics of particular task.
As shown in Figure 1 b, in step 131, enter by the page a little particular task behavior to user of buryingRow monitoring statistics, with calculation task completeness. The page buries a little: in the page of browsing userOne or more task links are set, triggering and the executing state of described task link are monitoredStatistics.
Described particular task behavior can comprise one or more in following data: video playbackNumber of times or time; Grade or the time of game; Reproduction time, number of clicks or the forwarding time of advertisementNumber.
Can set in advance one or more particular tasks, particular task A is for browsing the scheduled timePage advertisement; Particular task B is the number of times that user clicked or forwarded predetermined number commodity in the page;The game of inserting in the webpage that particular task C has been. For example: in the time that user executes the task A,The reproduction time of page advertisement is carried out to timing, if the every increase of reproduction time 1 minute is rightUser's task completeness increases by 1; And for example, in the time that user executes the task B, whenever user completesClicked predetermined number commodity in a page, task completeness is added to 1, whenever user completesForwarded predetermined number commodity in a page, task completeness is added to 2; For another example, work as userWhile executing the task C, playtime and game progress are monitored, when playtime often continues2 minutes, task completeness is added to 1, if user completes game, task completeness increases by 2.
Adopt the page to bury a little, can in the time of user's browsing page, just make easily to carry out and monitoring systemCount corresponding tasks carrying situation.
In step 135, judge whether task completeness is more than or equal to predetermined value.
Step 140, in the time that described task completeness is more than or equal to predetermined value, raw according to user profileBecome agreed-upon price result. In the time that task completeness is more than or equal to predetermined value, illustrate that user has completedThe expection of businessman, has possessed the condition of negotiating a price. Correspondingly, if task completeness is less than in advanceWhen definite value, illustrate that user does not possess the condition of negotiating a price, in step 145, can not feed back anyAgreed-upon price information. Certainly, in different embodiments, if when task completeness is less than predetermined value,Can adopt other mode to process, for example, send further assignment instructions to user side,Make user can complete other particular task.
In the second preferred embodiment, described definite agreed-upon price mode is to generate at random agreed-upon price result.The random process that generates agreed-upon price result can be: the price of commodity is multiplied by random coefficient, will multiplies each otherAfter result as agreed-upon price result. Wherein random coefficient can be the random number in [0,1], more preferablyGround, described random coefficient can be the random number in [0.8,0.99].
This agreed-upon price result generative process produces agreed-upon price result at random, the life of the result that not only makes to negotiate a priceOne-tenth process is easier, and can with user's interaction in make user due to uncertaintyAgreed-upon price result and obtain more enjoyment.
In the 3rd preferred embodiment,
First, preset the scope of negotiated prices; The described scope of negotiated prices is the commodity valency that electric business can acceptLattice scope.
Secondly, user's free market price and the described scope of negotiated prices in user's request of negotiating a price are contrasted,Whether be positioned at the scope of negotiated prices according to user's free market price, generate corresponding agreed-upon price result. User's viewThe user's free market price comprising in valency request is the commodity transaction price that user expects. If through than, whether user's free market price is positioned at the scope of negotiated prices, shows that both sides' transaction expection conforms to,Therefore can generate the agreed-upon price result that agreement is concluded the business with user's free market price.
In the 3rd preferred embodiment, electric business is by setting in advance the agreed-upon price model that self can acceptEnclose, by comparison, for negotiating a price and responded with self user of conforming to of expection, to make transactionBoth sides can obtain the agreed-upon price result of fair relatively easily.
Step 150, sends to user side by described agreed-upon price result. Agreed-upon price result can be with various dataForm realizes, and for example, agreed-upon price result can be the price with discount, or other agreed-upon price mode.
If marry the first preferred embodiment, step 150 comprises: when described task completeness largeIn or while equaling predetermined value, generate the purchase intention of different brackets according to user profile, for purchaseThe user that purpose is higher generates lower agreed-upon price result. Have above-mentioned technical description known, task completesDegree is the reflection of the matching degree between user behavior and businessman's expection, in detailed description of the invention, and canTo think, task completeness is higher, and user has higher purchase intention, namely gets over " high-quality "Client, therefore can give more preferential agreed-upon price; And task completeness is lower, this user is describedPurchase intention lower, therefore also just give lower preferential agreed-upon price, or wouldn't negotiate a pricePreferential.
Correspondingly, the present invention also provides a kind of online bargaining system. Fig. 2 is that one of the present invention is excellentSelect the structured flowchart of the online bargaining system of embodiment. Described system comprises that user profile obtains mouldPiece 210, agreed-upon price request receiving module 220, agreed-upon price mode determination module 225, agreed-upon price result generateModule 240, agreed-upon price result sending module 250. Wherein:
User profile acquisition module 210 is for obtaining user profile. Preferably, described user profileCan comprise member's rank of user, attention rate to commodity, browse commodity duration, repeat to browseNumber of times, historical shopping record etc. User profile acquisition module 210 can be realized by software module,For example, realize obtaining user profile by the software program of accessing corresponding database.
Agreed-upon price request receiving module 220 is for receiving user's agreed-upon price request. User can pass throughThe operation of relative users terminal (for example smart mobile phone, PC) user interface sends the request of agreed-upon price,Described agreed-upon price request can be by suitable agreement and form transmission. In agreed-upon price request, can comprise useThe information such as trade name that family request is negotiated a price, numbering, the expectation range of price decrease, target price. Negotiate a priceRequest receiving module 220 can realize by the data receiver interface that is arranged on server end,Realize the data receiver function to the request of negotiating a price by corresponding hardware interface and software module.
Agreed-upon price mode determination module 225 is for determining current bargaining process institute in multiple agreed-upon price modeThe agreed-upon price mode adopting. Agreed-upon price mode can be by user for example the dialog box in web menu,The input modes such as pull-down menu arrange, and also can arrange by the system of e-commerce platformRealize. The output information of agreed-upon price mode determination module 225 can comprise: the mode of negotiating a price at random, pre-Determine scope of negotiated prices mode and task and complete agreed-upon price mode.
Agreed-upon price result-generation module 240 is for generating agreed-upon price result according to user profile and the request of negotiating a price.
As shown in Figure 2, complete in the embodiment of agreed-upon price mode in task, agreed-upon price result generates mouldPiece 240, in the time that described task completeness is more than or equal to predetermined value, generates according to user profileAgreed-upon price result. Agreed-upon price result-generation module 240 can comprise comparator, to realize task completenessComparison with predetermined value. Agreed-upon price result-generation module can also comprise task completeness computing unit,Task completeness computing unit is used for calculating the corresponding task completeness of user. When task completeness largeIn or while equaling predetermined value, illustrate that user has completed the expection of businessman, has possessed and has negotiated a priceCondition, therefore produce the agreed-upon price result for this user. Described system can also comprise buys meaningTo generation module 245, described purchase intention generation module 245 is for being greater than when described task completenessOr generate the purchase intention of different brackets while equaling predetermined value according to user profile, so that for purchaseThe user that purpose is higher generates lower agreed-upon price result.
In another kind of preferred embodiment, described agreed-upon price result-generation module 240 is for according to useThe random agreed-upon price result that generates of family information and the request of negotiating a price.
In another preferred embodiment, described agreed-upon price result-generation module 240 is for by userUser's free market price in agreed-upon price request and the predetermined scope of negotiated prices contrast, and according to userWhether free market price is positioned at the scope of negotiated prices generates corresponding agreed-upon price result.
Agreed-upon price result sending module 250 is for sending to user side by described agreed-upon price result. Negotiate a price and tieFruit sending module 250 can be realized by data transmission software module, by agreed-upon price result sending module250 and user side between communication link agreed-upon price result is sent to user.
Completing according to user's task in the preferred embodiment of excessively certain agreed-upon price result, work as viewIn valency mode determination module 225, the information of output is task while completing agreed-upon price mode, task completenessComputing unit 230, and according to user profile acquisition module 210, user's agreed-upon price request receiving mouldIn piece 220, the information of output is come calculating the corresponding task completeness of user. Task completeness is calculatedUnit can be realized by corresponding software control module, and described control module is by appointing userThe monitoring of business completion status is added up to realize. Task completeness computing unit 230 buries a little by the pageUser's particular task behavior is monitored to statistics with calculation task completeness. Described system comprisesMonitoring statistical module 235, described monitoring statistical module 235 is for burying the some spy to user by the pageDetermine task behavior and monitor statistics with calculation task completeness.
In this embodiment, one or more particular tasks have been set in advance, particular task AFor browsing the page advertisement of the scheduled time; Particular task B is scheduled to for user clicks or forwards in the pageThe number of times of numbering commodity; The game of inserting in the webpage that particular task C has been. For example: work as useWhen A is executed the task at family, the reproduction time of page advertisement is carried out to timing, if reproduction time is everyIncrease by 1 minute, monitoring statistical module 235 increases by 1 to user's task completeness; And for example, whenWhen user executes the task B, whenever having completed, user clicks predetermined number commodity in a page,Monitor statistical module 235 task completeness is added to 1, forwarded the page one time whenever user has completedMiddle predetermined number commodity, monitor statistical module 235 task completeness are added to 2; For another example, work as userWhile executing the task C, playtime and game progress are monitored, when playtime often continues2 minutes, monitoring statistical module 235 added 1 by task completeness, if user completes game, and prisonControl statistical module 235 increases by 2 by task completeness.
The foregoing is only preferred embodiment of the present invention, in order to limit the present invention, not allWithin the spirit and principles in the present invention, any amendment of doing, be equal to replacement, improvement etc., allWithin should being included in protection scope of the present invention.

Claims (14)

1. an online agreed-upon price method, is characterized in that, described method comprises:
A. obtain user profile, and definite agreed-upon price mode;
B. receive user's agreed-upon price request;
C. generate agreed-upon price result according to user profile, described definite agreed-upon price mode and the request of negotiating a price;
D. described agreed-upon price result is sent to user side.
2. method according to claim 1, step c comprises:
C11. calculate the corresponding task completeness of user;
C12. in the time that described task completeness is more than or equal to predetermined value, generate view according to user profileValency result.
3. method according to claim 2, is characterized in that, step c comprises: by pageFace buries the some particular task behavior to user and monitors statistics, with calculation task completeness.
4. method according to claim 3, is characterized in that, described particular task behavior bagDraw together one or more in following data: the number of times of video playback or time; Game grade or timeBetween; Reproduction time, number of clicks or the hop count of advertisement.
5. according to the method described in any one in claim 1-4, it is characterized in that Yong HuxinBreath comprises one or more of following data: member's rank of user, the attention rate to commodity, clearLook at commodity duration, repeat number of visits, historical shopping record.
6. method according to claim 4, is characterized in that, step c12 comprises: work as instituteWhen the task completeness of stating is more than or equal to predetermined value, generate the purchase of different brackets according to user profilePurpose, the user higher for purchase intention generates lower agreed-upon price result.
7. method according to claim 1, is characterized in that, step c comprises:
C20. according to user profile, described definite agreed-upon price mode and the request of negotiating a price, random generation discussedValency result.
8. method according to claim 1, is characterized in that, step c comprises:
C30. preset the scope of negotiated prices;
C31. user's free market price and the described scope of negotiated prices in the request of user being negotiated a price contrast,Whether be positioned at the scope of negotiated prices according to user's free market price, generate corresponding agreed-upon price result.
9. an online bargaining system, is characterized in that, described system comprises that user profile obtains mouldPiece, agreed-upon price request receiving module, agreed-upon price mode determination module, agreed-upon price result-generation module, agreed-upon priceResult sending module, wherein:
User profile acquisition module is used for obtaining user profile;
Agreed-upon price request receiving module is for receiving user's agreed-upon price request;
Agreed-upon price mode determination module is for determining that in multiple agreed-upon price mode current bargaining process adoptsAgreed-upon price mode;
Agreed-upon price result-generation module is for generating view according to user profile, agreed-upon price mode and the request of negotiating a priceValency result;
Agreed-upon price result sending module is for sending to user side by described agreed-upon price result.
10. system according to claim 9, is characterized in that, agreed-upon price result-generation moduleComprise task completeness computing unit, task completeness computing unit is used for calculating user and appoints accordinglyBusiness completeness.
11. systems according to claim 9, is characterized in that, described system comprises monitoringStatistical module, described monitoring statistical module is for burying the some particular task behavior to user by the pageMonitor statistics with calculation task completeness.
12. systems according to claim 11, is characterized in that, described system also comprises and purchasingBuy purpose generation module, described purchase intention generation module for being greater than when described task completeness orWhile equaling predetermined value, generate the purchase intention of different brackets according to user profile, so that for buying meaningThe user of Xiang Yuegao generates lower agreed-upon price result.
13. systems according to claim 9, is characterized in that, described agreed-upon price result generatesModule, for according to user profile, described definite agreed-upon price mode and the request of negotiating a price, generates view at randomValency result.
14. systems according to claim 9, is characterized in that, described agreed-upon price result generatesIt is right that user's free market price that module is asked for user is negotiated a price and the predetermined scope of negotiated prices are carried outRatio, and whether be positioned at the scope of negotiated prices according to user's free market price and generate corresponding agreed-upon price result.
CN201511019660.5A 2015-12-30 2015-12-30 On-line bargaining method and system Pending CN105678569A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110264245A (en) * 2019-05-27 2019-09-20 浙江华坤道威数据科技有限公司 A kind of on-line marketing auxiliary system based on network communication
CN114169969A (en) * 2021-12-09 2022-03-11 北京有竹居网络技术有限公司 House resource bargaining method and device and electronic equipment

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050080723A1 (en) * 1998-08-06 2005-04-14 Burchetta James D. Computerized bargaining system and method
CN103412890A (en) * 2013-07-19 2013-11-27 北京亿赞普网络技术有限公司 Webpage loading method and device
CN103679467A (en) * 2012-09-20 2014-03-26 姚德明 Online shopping pricing method and apparatus

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050080723A1 (en) * 1998-08-06 2005-04-14 Burchetta James D. Computerized bargaining system and method
CN103679467A (en) * 2012-09-20 2014-03-26 姚德明 Online shopping pricing method and apparatus
CN103412890A (en) * 2013-07-19 2013-11-27 北京亿赞普网络技术有限公司 Webpage loading method and device

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110264245A (en) * 2019-05-27 2019-09-20 浙江华坤道威数据科技有限公司 A kind of on-line marketing auxiliary system based on network communication
CN114169969A (en) * 2021-12-09 2022-03-11 北京有竹居网络技术有限公司 House resource bargaining method and device and electronic equipment

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