CN105512863A - Marketing management method and system - Google Patents
Marketing management method and system Download PDFInfo
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- CN105512863A CN105512863A CN201610028032.1A CN201610028032A CN105512863A CN 105512863 A CN105512863 A CN 105512863A CN 201610028032 A CN201610028032 A CN 201610028032A CN 105512863 A CN105512863 A CN 105512863A
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Abstract
The invention discloses a marketing management method and system. A marketer can establish a marketing business form when going out, and an enterprise can check the condition of the marketer in real time through the marketing business form; the marketer can feed the actual geographical position and time state when the marketer visits customers back to a system through a GPS positioning sub-module and a time sub-module. The marketing management method and system overcome the defect that the enterprise cannot supervise and monitor the marketer when the marketer goes out for marketing in a conventional way, solve the problem that the enterprise cannot conduct delicacy management on marketers, avoid the shortcomings that the marketers behave affectedly, ignore the work and false claim of expenditure for going out, improve the enthusiasm and efficiency of staff, enhance the trust in the staff from the enterprise and reduce the labor cost.
Description
Technical field
The present invention relates to company's lean administrative skill field, particularly a kind of marketing management method and system.
Background technology
In general, sales staff is the important component part of company, and the construction quality of marketing team, directly affects the quality of development of company.But the construction of existing marketing team, also rest on the paper documents such as traditional marketing management system and marketing management way, in the process of sales staff's operation, a kind of method and system does not manage the marketing process of sales staff, therefore just easily occur that sales staff slacks off, the phenomenon of rent-seeking occurs between sales staff and managerial personnel.
Number of patent application: 201510299610.0 disclose and a kind of use third-party platform to carry out sale to return sharp integral management system, this system comprises multiple producers terminal software, after buying product for user, sales force's typing marketing information thereon and user ID, multiple manufacturer data storehouse is connected with corresponding producer's terminal software, third party's Networking Platform, is connected with multiple manufacturer data storehouse, with multiple user terminal software, be connected with third party's Networking Platform.This invention constructs third party's Networking Platform and user terminal software, and manage in the consumption of different manufacturers and the information of returning the benefit client, client only need use this user terminal software, just the consumption of ALARA Principle different manufacturers and the information that returns the benefit.
Number of patent application: 201310661470.8 disclose a kind of client's automatic management and marketing system, it comprises a portable electronic devices and a servomechanism, this portable electronic devices comprises one first image acquisition module, one first image identification module, one first data editing module and a wireless transport module, and this servomechanism comprises a receiver module, one database, information module and an information transmission modular, thus, this first image acquisition module obtains coordinator's information image transmission and transfer a contact data to this first image identification module identification, this contact data is after this first data editing module editor with storage, this receiver module is transferred to an internet by this wireless transport module, then this contact data of this database storage, and, this information module produces a circular information according to the predetermined period time, this information transmission modular transmits this circular information according to this contact data simultaneously.
Above prior art is only manage for marketing process, or automatic management is carried out to the client setting up old and new customers's management, monitor and managment is not carried out to the process that sales staff goes out to visit with client, with the administrative vulnerability that this occurs, be easy to cause the phenomenon of employee's rent-seeking and fraud to occur, above problem also easily causes Staff activity not high, and company cannot realize fine-grained management.
Summary of the invention
Based on this, for the problems referred to above, be necessary to propose a kind of marketing management method and system, the method and system avoid traditional sales staff go out marketing time, the shortcoming that enterprise cannot exercise supervision and monitor, enterprise cannot carry out the problem of fine-grained management to sales staff, avoid that sales staff goes out to play tricks, rent-seeking and the slack drawback of work, improve the enthusiasm of employee, enhance the trust of enterprise to employee, reduce cost of labor.
Technical scheme of the present invention is: a kind of marketing management method, is characterized in that, comprise the following steps:
A, in organizational structure module, set sales staff, auditor and managerial personnel, and the corresponding different corresponding authorities of personnel assignment;
B, fill in marketing application form, the content of this marketing application form comprises the old and new target customer, E. T. D., expected time of return, expectation milimeter number, estimated charges, use vehicle, car plate, reference position, target location, marketing odd numbers and marketing content, if call on a customer as frequent customer, then the customer address determined during automatic acquisition frequent customer first time visit and map position information;
The application information that c, systems axiol-ogy have been submitted to, audits the required item content in application form and form, if examination & verification is passed through, then enters and treats approval status, if examination & verification is not passed through, then reminds and improves data;
D, obtain and treat the marketing application detail list of approval status, system pushes to the briefing hurdle of approving person, if approving person examines agreement, then enters marketing pre-execution state, if approving person examines refusal, then enters and reject state;
E, hold the personnel of doing click marketing start operation, and by GPS locator module, current location is positioned, photographic intelligence in shooting submodule acquisition marketing implementation status and video information, photo or the automatic attaching geographical position of video and temporal information, chronon module carries out record to marketing start time and marketing end time, fills in the data message in marketing data submodule and is uploaded in archives;
F, hold the personnel of doing and click the operation that marketing terminates, close GPS locator module and shooting submodule;
G, system acceptance enter the application of marketing done state, automatically examine marketing process by system, or transmission is examined one by one to approving person.
Preferably, in step e neutralization procedure g, sales staff and approving person can enter map submodule respectively and check marketing track.
Preferably, in step e, when the pictorial information in shooting submodule acquisition marketing process and video information, its pictorial information and video information are attached with current shooting longitude and latitude and current shooting time.
Preferably, in step e, the photographic intelligence of shooting submodule collection also comprises client's photographic intelligence, scene photograph information, road sign photographic intelligence and specific tasks information.
Preferably, reject state when marketing application form enters, again can application approval again after editor.
A kind of marketing management system, it is characterized in that, this management system comprises APP end and PC end, its APP holds and PC end is applied on mobile terminal and PC respectively, this management system also comprises marketing application module, marketing approval module, marketing execution module, is on sale throughout finish approval module and marketing analysis module, described marketing application module comprises marketing request slip, this marketing application module is used for sales staff and adds new marketing application, and the marketing request slip that marketing approval module is used for sales staff submits to is examined; Described marketing performs mould, and block comprises GPS locator module, shooting submodule, marketing track map submodule, descriptor module and chronon module, and this marketing execution module is for realizing the tracking of marketing task, location and field condition record; Marketing finishes approval module for examining marketing implementation, and is presented with the form of being on sale throughout the approval list that finishes by the file after examination & approval; Described marketing analysis module is used for arranging the marketing data in the time period and analyzing, and generates corresponding chart.
Preferably, also comprise organizational structure module, this organizational structure module is for setting personnel and distributing personnel's authority.
The invention has the beneficial effects as follows:
(1) be provided with locating module and taking module, can carry out track record and longitude and latitude location to the marketing position of sales staff, sales staff goes out to call on a customer the photo of shooting as marketing evidence, adds sales staff and to go out the authenticity of work;
(2) enterprise carries out monitoring management by native system to sales staff, and the stroke of sales staff and whereabouts are recorded and supervise, and enhances the trust of enterprise to employee;
(3) effectively can improve the enthusiasm of sales staff, reduce the phenomenon that sales staff goes out to play tricks.
Embodiment
Be described in detail to embodiments of the invention below, the embodiment method described in following exemplary embodiment does not represent all embodiments consistent with the disclosure.On the contrary, they only with as in appended claims describe in detail, the example of the apparatus and method that aspects more of the present disclosure are consistent.
The term used in the disclosure is only in the object describing specific embodiment, and the not intended to be limiting disclosure." one ", " described " and " being somebody's turn to do " of the singulative used in disclosure and the accompanying claims book is also intended to comprise most form, unless context clearly represents its implication, it is also understood that term "and/or" used herein refers to and comprises any or all possible combination that one or more example be associated goes out project.
Embodiment 1:
A kind of marketing management method, comprises the following steps:
A, in organizational structure module, set sales staff, auditor and managerial personnel, and the corresponding different corresponding authorities of personnel assignment;
B, fill in marketing application form, the content of this marketing application form comprises the old and new target customer, E. T. D., expected time of return, expectation milimeter number, estimated charges, use vehicle, car plate, reference position, target location, marketing odd numbers and marketing content, if call on a customer as frequent customer, then the customer address determined during automatic acquisition frequent customer first time visit and map position information;
The application information that c, systems axiol-ogy have been submitted to, audits the required item content in application form and form, if examination & verification is passed through, then enters and treats approval status, if examination & verification is not passed through, then reminds and improves data;
D, obtain and treat the marketing application detail list of approval status, system pushes to the briefing hurdle of approving person, if approving person examines agreement, then enters marketing pre-execution state, if approving person examines refusal, then enters and reject state;
E, hold the personnel of doing click marketing start operation, and by GPS locator module, current location is positioned, photographic intelligence in shooting submodule acquisition marketing implementation status and video information, photo or the automatic attaching geographical position of video and temporal information, chronon module carries out record to marketing start time and marketing end time, fills in the data message in marketing data submodule and is uploaded in archives;
F, hold the personnel of doing and click the operation that marketing terminates, close GPS locator module and shooting submodule;
G, system acceptance enter the application of marketing done state, automatically examine marketing process by system, or transmission is examined one by one to approving person
The present embodiment is in implementation process, first set sales staff, the post of approving person and responsibility, time sales staff will go out to call on a customer or go out marketing, marketing application form is filled in by APP or PC end, submit to after E. T. D., expected time of return, use vehicle, car plate, reference position, estimated charges, expectation milimeter number, target location, marketing odd numbers and marketing content registration, marketing application form after submission by after system audit form, then be given to approving person PC end or APP end examine.After approving person examines agreement, sales staff, before setting out, clicks and APP starting marketing, carry out track record and geo-location by GPS locator module, and by chronon module writing time.After sales staff sees client, also need to be taken pictures by the shooting submodule on APP, record current subscriber location and time are left evidence.
The present embodiment can effectively supervise sales staff and monitor, and improves the management of enterprise to sales staff, adds the trust of enterprise to sales staff simultaneously, decreases sales staff's go out to play tricks, lie about, conceal situation of expense and occurs.
Embodiment 2:
The difference of the present embodiment and above-described embodiment is, marketing application also comprises automobile marketing application, loan transaction marketing application, forwarding marketing application, is affiliated to business marketing application, accessory services marketing application, maintenance business marketing application, application such as marketing such as commodity business such as insurance business marketing application etc., each marketing is also divided into new client to be on sale throughout applying in applying for and frequent customer is on sale throughout application.
Present embodiments provide marketing application specifically, different marketing tasks is classified, achieves the fine-grained management to enterprise.
Embodiment 3:
The difference of the present embodiment and above-described embodiment is, when the pictorial information in shooting submodule acquisition marketing process and video information, its pictorial information and video information is attached with current shooting longitude and latitude and current shooting time.Add the authenticity of evidence of going out, current time and the current location of shooting can be inquired from photo and video, prevent sales staff from playing tricks.
Embodiment 4:
Present embodiments provide a kind of marketing management system, this management system comprises APP end and PC end, its APP holds and PC end is applied on mobile terminal and PC respectively, this management system also comprises marketing application module, marketing approval module, marketing execution module, is on sale throughout finish approval module and marketing analysis module, described marketing application module comprises marketing request slip, this marketing application module is used for sales staff and adds new marketing application, and the marketing request slip that marketing approval module is used for sales staff submits to is examined; Described marketing performs mould, and block comprises GPS locator module, shooting submodule, marketing track map submodule, descriptor module and chronon module, and this marketing execution module is for realizing the tracking of marketing task, location and field condition record; Marketing finishes approval module for examining marketing implementation, and is presented with the form of being on sale throughout the approval list that finishes by the file after examination & approval; Described marketing analysis module is used for arranging the marketing data in the time period and analyzing, and generates corresponding chart.
This management system can record the trip track of sales staff and marketing record etc. and manage, realize management of going out truly, when sales staff goes out to be on sale throughout, as long as install APP by mobile terminal, by real-time marketing feedback of status on PC end or mobile terminal, enterprise, by sales staff's feedack, grasps the current state of sales staff in real time, enhance the degree of belief of enterprise to sales staff, improve enterprise efficiency.
Embodiment 5:
The present embodiment also proposed cloud server end, described cloud server end by network respectively with PC application end and APP application end interconnected, add the convenience of use.
The above embodiment only have expressed the specific embodiment of the present invention, and it describes comparatively concrete and detailed, but therefore can not be interpreted as the restriction to the scope of the claims of the present invention.It should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.
Claims (7)
1. a marketing management method, is characterized in that, comprises the following steps:
A, in organizational structure module, set sales staff, auditor and managerial personnel, and the corresponding different corresponding authorities of personnel assignment;
B, fill in marketing application form, the content of this marketing application form comprises the old and new target customer, E. T. D., expected time of return, expectation milimeter number, estimated charges, use vehicle, car plate, reference position, target location, marketing odd numbers and marketing content, if call on a customer as frequent customer, then the customer address determined during automatic acquisition frequent customer first time visit and map position information;
The application information that c, systems axiol-ogy have been submitted to, audits the required item content in application form and form, if examination & verification is passed through, then enters and treats approval status, if examination & verification is not passed through, then reminds and improves data;
D, obtain and treat the marketing application detail list of approval status, system pushes to the briefing hurdle of approving person, if approving person examines agreement, then enters marketing pre-execution state, if approving person examines refusal, then enters and reject state;
E, hold the personnel of doing click marketing start operation, and by GPS locator module, current location is positioned, photographic intelligence in shooting submodule acquisition marketing implementation status and video information, photo or the automatic attaching geographical position of video and temporal information, chronon module carries out record to marketing start time and marketing end time, fills in the data message in marketing data submodule and is uploaded in archives;
F, hold the personnel of doing and click the operation that marketing terminates, close GPS locator module and shooting submodule;
G, system acceptance enter the application of marketing done state, automatically examine marketing process by system, or transmission is examined one by one to approving person.
2. a kind of marketing management method according to claim 1, it is characterized in that, in step e neutralization procedure g, sales staff and approving person can enter map submodule respectively and check marketing track.
3. a kind of marketing management method according to claim 1, it is characterized in that, in step e, when the pictorial information in shooting submodule acquisition marketing process and video information, its pictorial information and video information are attached with current shooting longitude and latitude and current shooting time.
4. a kind of marketing management method according to claim 1, is characterized in that, in step e, the photographic intelligence of shooting submodule collection also comprises client's photographic intelligence, scene photograph information, road sign photographic intelligence and specific tasks information.
5. a kind of marketing management method according to claim 1, is characterized in that, after marketing application form enters and rejects state, and again can application approval again after editor.
6. a marketing management system, it is characterized in that, this management system comprises APP end and PC end, its APP holds and PC end is applied on mobile terminal and PC respectively, this management system also comprises marketing application module, marketing approval module, marketing execution module, is on sale throughout finish approval module and marketing analysis module, described marketing application module comprises marketing request slip, this marketing application module is used for sales staff and adds new marketing application, and the marketing request slip that described marketing approval module is used for sales staff submits to is examined; Described marketing performs mould, and block comprises GPS locator module, shooting submodule, marketing track map submodule, descriptor module and chronon module, and this marketing execution module is for realizing the tracking of marketing task, location and field condition record; Marketing finishes approval module for examining marketing implementation, and is presented with the form of being on sale throughout the approval list that finishes by the file after examination & approval; Described marketing analysis module is used for arranging the marketing data in the time period and analyzing, and generates corresponding chart.
7. a kind of marketing management system according to claim 7, is characterized in that, also comprise organizational structure module, and this organizational structure module is for setting personnel and distributing personnel's authority.
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| CN201610028032.1A CN105512863A (en) | 2016-01-15 | 2016-01-15 | Marketing management method and system |
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| CN201610028032.1A CN105512863A (en) | 2016-01-15 | 2016-01-15 | Marketing management method and system |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107748999A (en) * | 2017-10-16 | 2018-03-02 | 山东浪潮云服务信息科技有限公司 | A kind of data managing method, device, computer-readable recording medium and storage control |
| CN108549565A (en) * | 2018-03-30 | 2018-09-18 | 北京普天太力通信科技有限公司 | A kind of visualization sale management system and method |
| CN109214636A (en) * | 2017-06-30 | 2019-01-15 | 王旭 | A kind of business personnel's target checking system |
| WO2019114134A1 (en) * | 2017-12-13 | 2019-06-20 | 平安科技（深圳）有限公司 | Loan application review method, device and equipment, and computer-readable storage medium |
| CN114943514A (en) * | 2022-05-23 | 2022-08-26 | 中国电信股份有限公司 | Service information processing method and device and electronic equipment |
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| CN102999869A (en) * | 2012-11-26 | 2013-03-27 | 福建运筹物流信息科技有限公司 | Method and system for achieving insurance field management on basis of mobile phone |
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| CN101021913A (en) * | 2006-02-16 | 2007-08-22 | 鸿富锦精密工业（深圳）有限公司 | Outside processing exit control system and method |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109214636A (en) * | 2017-06-30 | 2019-01-15 | 王旭 | A kind of business personnel's target checking system |
| CN107748999A (en) * | 2017-10-16 | 2018-03-02 | 山东浪潮云服务信息科技有限公司 | A kind of data managing method, device, computer-readable recording medium and storage control |
| WO2019114134A1 (en) * | 2017-12-13 | 2019-06-20 | 平安科技（深圳）有限公司 | Loan application review method, device and equipment, and computer-readable storage medium |
| CN108549565A (en) * | 2018-03-30 | 2018-09-18 | 北京普天太力通信科技有限公司 | A kind of visualization sale management system and method |
| CN114943514A (en) * | 2022-05-23 | 2022-08-26 | 中国电信股份有限公司 | Service information processing method and device and electronic equipment |
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Address after: 610000 No. 1, 9th floor, No. 138 Tianfu Second Street, Chengdu High-tech Zone, Sichuan Province Applicant after: Chengdu Jinwantai Science and Technology Co., Ltd. Address before: 610000 No. 1, 9th floor, No. 138 Tianfu Second Street, Chengdu High-tech Zone, Sichuan Province Applicant before: CHENGDU JINWANTAI TECHNOLOGY CO., LTD. |
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