CN105407389A - Method and device for pushing interaction feedback information for interactive television system - Google Patents
Method and device for pushing interaction feedback information for interactive television system Download PDFInfo
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- CN105407389A CN105407389A CN201510821456.9A CN201510821456A CN105407389A CN 105407389 A CN105407389 A CN 105407389A CN 201510821456 A CN201510821456 A CN 201510821456A CN 105407389 A CN105407389 A CN 105407389A
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- 230000002452 interceptive effect Effects 0.000 title claims abstract description 102
- 238000000034 method Methods 0.000 title claims abstract description 35
- 230000003993 interaction Effects 0.000 title abstract description 24
- 238000012797 qualification Methods 0.000 claims abstract description 26
- 230000008569 process Effects 0.000 abstract description 15
- 230000000007 visual effect Effects 0.000 abstract description 6
- 238000010586 diagram Methods 0.000 description 8
- 238000004590 computer program Methods 0.000 description 7
- 230000006870 function Effects 0.000 description 4
- 238000012545 processing Methods 0.000 description 4
- 238000005516 engineering process Methods 0.000 description 3
- 230000004048 modification Effects 0.000 description 3
- 238000012986 modification Methods 0.000 description 3
- 230000008859 change Effects 0.000 description 2
- 238000011161 development Methods 0.000 description 2
- 230000009471 action Effects 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 230000010287 polarization Effects 0.000 description 1
- 238000003860 storage Methods 0.000 description 1
- 238000005728 strengthening Methods 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Human Computer Interaction (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a method and device for pushing interaction feedback information for an interactive television system, and is used for displaying interaction feedback information according to interaction information of users and further attracting users to participate in interaction with television programs by utilizing mobile terminals; the method comprises the following steps: acquiring participation information sent by a user terminal; according to the participation information, determining whether the users acquire the display qualification or not; and allocating the interaction feedback information which acquires the display qualification in the interaction information. According to the method and device for pushing interaction feedback information for the interactive television system, provided by the invention, whether a display window for participation information and feedback information can be provided for users is determined by evaluating the participation information of the users, so that the users' video experience is enhanced, the enthusiasm of users for participating in interaction is improved, a powerful and strong support is provided for television interaction, television program audiences can conveniently participate in interaction with the television programs by learning about the interaction information during the process of playing videos on the television, users are further attracted to participate in viewership and interaction with the television during the process of playing videos, the audience rating of television programs is improved, and both the users' participation interactivity and users' visual experience are further enhanced.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of interactive television system pushes method and the device of interactive feedback information.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, how to show interactive feedback information for the interactive information of user, attracting user to utilize mobile terminal to participate in the interaction of TV programme, is a problem demanding prompt solution.
Summary of the invention
The invention provides method and device that a kind of interactive television system pushes interactive feedback information, in order to show interactive feedback information for the interactive information of user, attract user to utilize mobile terminal to participate in the interaction of TV programme.
The invention provides a kind of method that interactive television system pushes interactive feedback information, comprising: obtain the participation information that user terminal sends; According to described participation information, determine whether described user obtains displaying qualification; Show that the interactive feedback information that the user terminal of qualification is corresponding is configured in described interactive information by obtaining.
Wherein, before the participation information that described acquisition user terminal sends, also comprise: described additional information is configured in interactive information.
Wherein, described additional information at least comprises the incentive message of advertisement pushing.
Wherein, describedly showing that the interactive feedback information that the user terminal of qualification is corresponding is configured in described interactive information by obtaining, comprising: the head image information obtaining described user; Described head image information is configured in described interactive information carrying window.
Wherein, describedly showing that the interactive feedback information that the user terminal of qualification is corresponding is configured in described interactive information by obtaining, comprising: receive the Word message that described user terminal sends; Described Word message is configured in described interactive information carrying window.
The present invention also provides a kind of interactive television system to push the device of interactive feedback information, comprising: data obtaining module, obtains the participation information that user terminal sends; Qualification determination module, for according to described participation information, determines whether described user obtains displaying qualification; By obtaining, first configuration module, for showing that the interactive feedback information that the user terminal of qualification is corresponding is configured in described interactive information.
Wherein, also comprise: the second configuration module, for additional information is configured in interactive information.
Wherein, described additional information at least comprises the incentive message of advertisement pushing.
Wherein, described first configuration module comprises: head portrait acquiring unit, for obtaining the head image information of described user; Head portrait dispensing unit, for being configured in described head image information in described interactive information carrying window.
Wherein, described first configuration module comprises: word acquiring unit, for obtaining the Word message that described user terminal sends; Word dispensing unit, for being configured in described Word message in described interactive information carrying window.
The present invention is by determining whether that to the participation information of user the information of user being carried out participation shows, strengthens user video and experiences.Improve user and participate in interactive enthusiasm.For TV interaction provides powerful providing powerful support for.Improve the enthusiasm participating in interactive project, be convenient to the rating crowd of TV programme in the process of televising video, the interaction of TV programme is participated in by understanding interactive information, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 pushes the schematic flow sheet of the method for interactive feedback information for a kind of interactive television system that the embodiment of the present invention provides.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
Fig. 3 pushes the theory structure schematic diagram of the device of interactive feedback information for a kind of interactive television system that the embodiment of the present invention provides.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of interactive television system to push the method for interactive feedback information, see Fig. 1, comprising:
S100 obtains the participation information that user terminal sends;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
The participation information that interactive television system real-time reception user terminal sends, and according to the rule preset, described participation information is evaluated.
S200, according to described participation information, determines whether described user obtains displaying qualification;
The participation information of user being evaluated, determines whether described user obtains displaying qualification, for obtaining the user showing qualification, for user provides the impression window of participation information and feedback information, strengthening the visual experience of user.
By obtaining, S300 shows that the interactive feedback information that the user terminal of qualification is corresponding is configured in described interactive information.
Showing that the interactive feedback information that the user terminal of qualification is corresponding is configured in described interactive information by obtaining, making the participation information configuration of user in the interactive information of interactive TV program, strengthen user and participate in the interactive visual experience of being in the action.
Preferably, before the participation information that described acquisition user terminal sends, also comprise: be configured in interactive information by described additional information, described additional information at least comprises the incentive message of advertisement pushing.
Incentive message is configured in described interactive information as interactive feedback information, strengthens Consumer's Experience.
Preferably, describedly showing that the interactive feedback information that the user terminal of qualification is corresponding is configured in described interactive information by obtaining, comprising: the head image information obtaining described user; Described head image information is configured in described interactive information carrying window.
The head image information of user is configured in described interactive information as interactive feedback information, strengthens Consumer's Experience.
Preferably, describedly showing that the interactive feedback information that the user terminal of qualification is corresponding is configured in described interactive information by obtaining, comprising: receive the Word message that described user terminal sends; Described Word message is configured in described interactive information carrying window.
The Word message that user inputs is configured in described interactive information as interactive feedback information, strengthens Consumer's Experience.
The method that the embodiment of the present invention provides is by determining whether that to the participation information of user the information of user being carried out participation shows, strengthens user video and experiences.Improve user and participate in interactive enthusiasm.For TV interaction provides powerful providing powerful support for.Improve the enthusiasm participating in interactive project, be convenient to the rating crowd of TV programme in the process of televising video, the interaction of TV programme is participated in by understanding interactive information, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
The embodiment of the present invention also provides a kind of interactive television system to push the device of interactive feedback information, see Fig. 3, comprising: data obtaining module 31, obtains the participation information that user terminal sends; Qualification determination module 32, for according to described participation information, determines whether described user obtains displaying qualification; By obtaining, first configuration module 33, for showing that the interactive feedback information that the user terminal of qualification is corresponding is configured in described interactive information.
Preferably, this device also comprises: the second configuration module, and for being configured in interactive information by additional information, described additional information at least comprises the incentive message of advertisement pushing.
Preferably, the first configuration module 33 comprises: head portrait acquiring unit, for obtaining the head image information of described user; Head portrait dispensing unit, for being configured in described head image information in described interactive information carrying window.
Preferably, the first configuration module 33 comprises: word acquiring unit, for obtaining the Word message that described user terminal sends; Word dispensing unit, for being configured in described Word message in described interactive information carrying window.
The present embodiment is the device embodiment of corresponding said method, and the concrete description implementing to implement see said method, at this, repeats no more.
The device that the embodiment of the present invention provides is by determining whether that to the participation information of user the information of user being carried out participation shows, strengthens user video and experiences.Improve user and participate in interactive enthusiasm.For TV interaction provides powerful providing powerful support for.Improve the enthusiasm participating in interactive project, be convenient to the rating crowd of TV programme in the process of televising video, the interaction of TV programme is participated in by understanding interactive information, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. interactive television system pushes a method for interactive feedback information, it is characterized in that, comprising:
Obtain the participation information that user terminal sends;
According to described participation information, determine whether described user obtains displaying qualification;
Show that the interactive feedback information that the user terminal of qualification is corresponding is configured in described interactive information by obtaining.
2. the method for claim 1, is characterized in that, before the participation information that described acquisition user terminal sends, also comprises:
Described additional information is configured in interactive information.
3. method as claimed in claim 2, it is characterized in that, described additional information at least comprises the incentive message of advertisement pushing.
4. the method for claim 1, is characterized in that, describedly shows that the interactive feedback information that the user terminal of qualification is corresponding is configured in described interactive information by obtaining, and comprising:
Obtain the head image information of described user;
Described head image information is configured in described interactive information carrying window.
5. the method for claim 1, is characterized in that, describedly shows that the interactive feedback information that the user terminal of qualification is corresponding is configured in described interactive information by obtaining, and comprising:
Receive the Word message that described user terminal sends;
Described Word message is configured in described interactive information carrying window.
6. interactive television system pushes a device for interactive feedback information, it is characterized in that, comprising:
Data obtaining module, obtains the participation information that user terminal sends;
Qualification determination module, for according to described participation information, determines whether described user obtains displaying qualification;
By obtaining, first configuration module, for showing that the interactive feedback information that the user terminal of qualification is corresponding is configured in described interactive information.
7. device as claimed in claim 6, is characterized in that, also comprise:
Second configuration module, for being configured in additional information in interactive information.
8. device as claimed in claim 7, it is characterized in that, described additional information at least comprises the incentive message of advertisement pushing.
9. device as claimed in claim 6, it is characterized in that, described first configuration module comprises:
Head portrait acquiring unit, for obtaining the head image information of described user;
Head portrait dispensing unit, for being configured in described head image information in described interactive information carrying window.
10. device as claimed in claim 6, it is characterized in that, described first configuration module comprises:
Word acquiring unit, for obtaining the Word message that described user terminal sends;
Word dispensing unit, for being configured in described Word message in described interactive information carrying window.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510821456.9A CN105407389A (en) | 2015-11-24 | 2015-11-24 | Method and device for pushing interaction feedback information for interactive television system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510821456.9A CN105407389A (en) | 2015-11-24 | 2015-11-24 | Method and device for pushing interaction feedback information for interactive television system |
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| CN105407389A true CN105407389A (en) | 2016-03-16 |
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| CN201510821456.9A Pending CN105407389A (en) | 2015-11-24 | 2015-11-24 | Method and device for pushing interaction feedback information for interactive television system |
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| CN104281606A (en) * | 2013-07-08 | 2015-01-14 | 腾讯科技（北京）有限公司 | Method and device for displaying microblog comments |
| CN104581439A (en) * | 2013-10-18 | 2015-04-29 | 常州市沿江通信器材厂 | Waterproof hanger rod for communication equipment |
| CN104754396A (en) * | 2015-03-12 | 2015-07-01 | 腾讯科技（北京）有限公司 | Curtain popup data display method and device |
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- 2015-11-24 CN CN201510821456.9A patent/CN105407389A/en active Pending
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| Publication number | Priority date | Publication date | Assignee | Title |
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| US20090164484A1 (en) * | 2007-12-21 | 2009-06-25 | Yahoo! Inc. | Comment Filters for Real-Time Multimedia Broadcast Sessions |
| CN101436286A (en) * | 2008-08-11 | 2009-05-20 | 陈灿 | Advertisement method capable of improving network advertisement availability |
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Application publication date: 20160316 |
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