CN105162860A - Advertisement splitting and servicing method - Google Patents
Advertisement splitting and servicing method Download PDFInfo
- Publication number
- CN105162860A CN105162860A CN201510519813.6A CN201510519813A CN105162860A CN 105162860 A CN105162860 A CN 105162860A CN 201510519813 A CN201510519813 A CN 201510519813A CN 105162860 A CN105162860 A CN 105162860A
- Authority
- CN
- China
- Prior art keywords
- mobile terminal
- bandwidth
- advertisement
- promotional literature
- server
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000000034 method Methods 0.000 title claims abstract description 12
- 230000001737 promoting effect Effects 0.000 claims description 23
- 238000005194 fractionation Methods 0.000 claims description 8
- 238000012216 screening Methods 0.000 claims description 4
- 238000005516 engineering process Methods 0.000 description 3
- 238000004891 communication Methods 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 238000006243 chemical reaction Methods 0.000 description 1
- 210000000630 fibrocyte Anatomy 0.000 description 1
- 238000012544 monitoring process Methods 0.000 description 1
- 230000003068 static effect Effects 0.000 description 1
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides an advertisement splitting and servicing method. The advertisement splitting and servicing method comprises the following steps that: a mobile terminal sends a webpage access request comprising an IP (Internet Protocol) address to a server through a wireless network; the server determines geographical location information of the mobile terminal according to the IP address; the server screens a local advertisement file corresponding to the geographical location information and determines a first bandwidth of the wireless network and a second bandwidth required by transmitting the local advertisement file; when the first bandwidth cannot satisfy the second bandwidth, the local advertisement file is split into two parts; the first part of the advertisement file is sent to the mobile terminal through the wireless network; the second part of the advertisement file is sent to a core network, so that the core network sends the second part of the advertisement file to the mobile terminal; the mobile terminal combines the two parts of the advertisement file into the local advertisement file; and the mobile terminal displays the local advertisement file on a browser window while loading a webpage according to operations of users. According to the invention, normal browsing of the webpage cannot be influenced while the advertisement is served.
Description
Technical field
The present invention relates to Internet communication technology field, particularly relate to a kind of fractionation put-on method of advertisement.
Background technology
Constantly universal along with the Internet, people more and more use the Internet, such as people by internet browsing webpage, listen to the music, see a film.Prior art usually can embed advertisement to carry out and promote or get a profit in webpage.
But the data volume of some advertisements is larger, user can transmit these data volumes while browsing page, and due to the restriction of network speed, causes the speed of accessed web page can not reach customer satisfaction system degree.
Summary of the invention
The technical problem that the present invention mainly solves is to provide a kind of fractionation put-on method of advertisement, can not affect the normal browsing of webpage while throwing in advertisement.
For solving the problems of the technologies described above, the technical scheme that the present invention adopts is: the fractionation put-on method providing a kind of advertisement.Comprise: mobile terminal is connected by wireless network with server, and send web access requests to server, described web access requests comprises the IP address of described mobile terminal; Described server receives described web access requests, and determines the geographical location information of described mobile terminal according to described IP address; The local advertising file that geographical location information described in described screening server is corresponding, and the first bandwidth determining described wireless network and the second bandwidth transmitted needed for described local advertising file; When described first bandwidth can not meet described second bandwidth, be Part I promotional literature and Part II promotional literature by described local advertising file declustering, Part I promotional literature is sent to described mobile terminal by described wireless network, and send Part II promotional literature at least one core net, send described Part II promotional literature to make at least one core net described to described mobile terminal; Described mobile terminal receives described Part I promotional literature and described Part II promotional literature, and merges into described local advertising file; During the operation Web page loading of described mobile terminal according to user, the browser window of described mobile terminal shows described local advertising file.
Be different from the situation of prior art, the invention has the beneficial effects as follows: when mobile terminal wants accessed web page, server first determines the geographical location information of mobile terminal, screen the local advertising file that geographical location information is corresponding again, and be two parts by local advertising file declustering, mobile terminal is sent to respectively by wireless network and core net, owing to make use of core net to send a part of local advertising file, and make use of this section of aperture time of browser Web page loading to throw in advertisement, thus while throwing in advertisement, can not affect the normal browsing of webpage, the acceptance of user is high.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of the fractionation put-on method of embodiment of the present invention advertisement.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only a part of embodiment of the present invention, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
See Fig. 1, it is the schematic flow sheet of the fractionation put-on method of embodiment of the present invention advertisement.The fractionation put-on method of the advertisement of the present embodiment comprises the following steps:
S1: mobile terminal is connected by wireless network with server, and send web access requests to server, web access requests comprises the IP address of described mobile terminal.
Wherein, this wireless network is such as WIFI network.
S2: server receives web access requests, and determines the geographical location information of mobile terminal according to IP address.
Wherein, the communication operation chamber of commerce distributes one section of IP address to each region, so, can determine by IP address the geographical location information that this IP address is corresponding.
S3: the local advertising file that screening server geographical location information is corresponding, and determine the first bandwidth of wireless network and the second bandwidth needed for transmission local advertising file.
Wherein, server can determine the first bandwidth of this wireless network according to the monitoring parameter of wireless network and correlation computations model.Local advertising file can comprise the data such as static state or dynamic picture, audio frequency, GIF animation, can determine the second bandwidth by the data volume calculating these data.
Server preserves various promotional literature in advance, often kind of promotional literature for region different, after screening, the local advertising file that geographical location information is corresponding can be obtained.
S4: when the first bandwidth can not meet the second bandwidth, be Part I promotional literature and Part II promotional literature by local advertising file declustering, Part I promotional literature is sent to mobile terminal by wireless network, and send Part II promotional literature at least one core net, send Part II promotional literature to make at least one core net to mobile terminal.
Wherein, this core net is such as 2G network, 3G network or LTE network etc.
S5: mobile terminal receives Part I promotional literature and Part II promotional literature, and merges into local advertising file.
S6: during the operation Web page loading of mobile terminal according to user, the browser window of mobile terminal shows local advertising file.
Wherein, mobile terminal, when Web page loading, because the situation such as network connection speed, running of mobile terminal speed, so the load time is not fixing, shows the attention that local advertising file more easily causes user, and is received by user in this section of aperture time.In the present embodiment, if local file quantity is more, mobile terminal can each local advertising file of Circulating fibrocytes.
By the way, when the embodiment of the present invention wants accessed web page at mobile terminal, server first determines the geographical location information of mobile terminal, screen the local advertising file that geographical location information is corresponding again, and be two parts by local advertising file declustering, mobile terminal is sent to respectively by wireless network and core net, owing to make use of core net to send a part of local advertising file, and make use of this section of aperture time of browser Web page loading to throw in advertisement, thus while throwing in advertisement, can not affect the normal browsing of webpage, the acceptance of user is high.
The foregoing is only embodiments of the invention; not thereby the scope of the claims of the present invention is limited; every utilize specification of the present invention and accompanying drawing content to do equivalent structure or equivalent flow process conversion; or be directly or indirectly used in other relevant technical fields, be all in like manner included in scope of patent protection of the present invention.
Claims (1)
1. a fractionation put-on method for advertisement, is characterized in that, comprising:
Mobile terminal is connected by wireless network with server, and sends web access requests to server, and described web access requests comprises the IP address of described mobile terminal;
Described server receives described web access requests, and determines the geographical location information of described mobile terminal according to described IP address;
The local advertising file that geographical location information described in described screening server is corresponding, and the first bandwidth determining described wireless network and the second bandwidth transmitted needed for described local advertising file;
When described first bandwidth can not meet described second bandwidth, be Part I promotional literature and Part II promotional literature by described local advertising file declustering, Part I promotional literature is sent to described mobile terminal by described wireless network, and send Part II promotional literature at least one core net, send described Part II promotional literature to make at least one core net described to described mobile terminal;
Described mobile terminal receives described Part I promotional literature and described Part II promotional literature, and merges into described local advertising file;
During the operation Web page loading of described mobile terminal according to user, the browser window of described mobile terminal shows described local advertising file.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510519813.6A CN105162860A (en) | 2015-08-21 | 2015-08-21 | Advertisement splitting and servicing method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510519813.6A CN105162860A (en) | 2015-08-21 | 2015-08-21 | Advertisement splitting and servicing method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105162860A true CN105162860A (en) | 2015-12-16 |
Family
ID=54803612
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510519813.6A Pending CN105162860A (en) | 2015-08-21 | 2015-08-21 | Advertisement splitting and servicing method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN105162860A (en) |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1513144A (en) * | 2001-06-04 | 2004-07-14 | Nct���Ź�˾ | System and method for reducing time to deliver information from a communications network to a user |
| CN101320379A (en) * | 2008-04-28 | 2008-12-10 | 赵孟涛 | Method and website system for providing surrounding business information and advertisement based on internet |
| WO2011029238A1 (en) * | 2009-09-11 | 2011-03-17 | 华为技术有限公司 | Advertisement delivery method, advertisement server and advertisement system |
| CN103354479A (en) * | 2013-03-22 | 2013-10-16 | 哈尔滨工业大学深圳研究生院 | LT code based spatial delay/disruption tolerant network (DTN) transmission method |
-
2015
- 2015-08-21 CN CN201510519813.6A patent/CN105162860A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1513144A (en) * | 2001-06-04 | 2004-07-14 | Nct���Ź�˾ | System and method for reducing time to deliver information from a communications network to a user |
| CN101320379A (en) * | 2008-04-28 | 2008-12-10 | 赵孟涛 | Method and website system for providing surrounding business information and advertisement based on internet |
| WO2011029238A1 (en) * | 2009-09-11 | 2011-03-17 | 华为技术有限公司 | Advertisement delivery method, advertisement server and advertisement system |
| CN103354479A (en) * | 2013-03-22 | 2013-10-16 | 哈尔滨工业大学深圳研究生院 | LT code based spatial delay/disruption tolerant network (DTN) transmission method |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US20070242643A1 (en) | Using a wireless beacon broadcast to provide a media message | |
| RU2630380C2 (en) | System and advertising push method (push) based on home gateway | |
| US20190394632A1 (en) | Method and system for storing contact information in a network contact database | |
| US20180247338A1 (en) | Methods and systems for creating and managing user interest lists for providing online content | |
| CN103874032A (en) | Information pushing method and device based on mobile terminals | |
| CN107918619B (en) | Advertisement display method and device | |
| CN104618816A (en) | Cross-screen interaction method, device and system | |
| US20140033228A1 (en) | Configuring content display dimensions | |
| CN101471801A (en) | Advertisement delivery method and apparatus for preventing fault advertisement in wireless internet | |
| US20180068342A1 (en) | Advertisement accessing server and advertisement accessing service method | |
| CN103327104A (en) | Method for rendering filtered webpage advertisements to client | |
| CN109788301A (en) | A kind of live broadcasting method of Streaming Media, terminal device, live broadcast system and computer readable storage medium | |
| CN104901961A (en) | Data pushing method, server, terminal and system | |
| CN102594859B (en) | A kind of rendering method of business datum, terminal, server and system | |
| CN110580637A (en) | Ad delivery method, demand-side platform and computer storage medium | |
| EP3301879A1 (en) | Dynamic url selection method, system and wireless access point for portal authentication | |
| CN103761661B (en) | Offer method, system and the ad code device of the web advertisement | |
| US20080082599A1 (en) | System and method for integrating ads into presentation environments | |
| KR20130089900A (en) | Method for simultaneously processing advertisement material at internet mobile device | |
| CN105162860A (en) | Advertisement splitting and servicing method | |
| CN104050408B (en) | Mobile terminal, and method, device and system for distributing advertisement monitoring requests | |
| CN103179152A (en) | Business information issue method, system and business platform | |
| CN112613915B (en) | Method, device and electronic equipment for supporting switching of dual-version advertising plug-ins | |
| CN101179394A (en) | Method and system to download webpage from website server | |
| CN105227621A (en) | Advertisement fixing is to put-on method |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20151216 |
|
| RJ01 | Rejection of invention patent application after publication |