CN104991936A - Target information obtaining and pushing method and apparatus - Google Patents
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Abstract
The invention discloses a target information obtaining and pushing method and apparatus. The method comprises the steps that: a mobile terminal records at least partial audio information of a currently played multimedia file to generate corresponding audio file/encoding information; the audio file/encoding information is sent to a server to inquire target information associated with the audio file/encoding information, wherein the audio file/encoding information is pre-associated with at least one target information and pre-stored in the server; the target information associated with the audio file/encoding information found by the server is received and displayed, wherein the target information is goods/service information; and a selection/click instruction of the goods/service information is received to enter a goods/service transaction process corresponding to the goods/service information. By utilizing the target information obtaining and pushing method and apparatus, the target information associated with the played multimedia file can be quickly and conveniently determined, so that the user experience is improved.
Description
Technical field
The present invention relates to advertisement shopping technical field, particularly relate to the acquisition of a kind of target information, method for pushing and device.
Background technology
Now, increasing Commdity advertisement is implanted in multimedia video, such as, when website is watched video, can implant a bit of Commdity advertisement before video starts or in playing process.When user to a certain commodity interested and want buy time, traditional commodity purchasing mode is generally: user remembers trade name, then in electric business website search commercial articles buy.But above-mentioned buying pattern, needs to remember the brand in advertisement or type of merchandize, then in online search, purchase, consumption flow process is longer, and Consumer's Experience has much room for improvement.
Summary of the invention
The technical matters that the present invention mainly solves is to provide a kind of target information acquisition methods and device, can determine fast, easily, with the relevant information of the commodity of Advertisement association in the multimedia file play, to promote Consumer's Experience.
For solving the problems of the technologies described above, the technical scheme that the present invention adopts is: provide a kind of target information acquisition methods, described method comprises: mobile terminal records at least part of audio-frequency information of the multimedia file of current broadcasting, generates corresponding audio file/coded message; Send described audio file/coded message to server to inquire about the target information associated with described audio file/coded message; Wherein, audio file/coded message associates in advance with at least one target information, and is stored in advance in described server; Receive and show the target information associated with described audio file/coded message that described whois lookup arrives; Wherein, described target information is commodity/service information; And the selection/click commands received described commodity/service information, to enter the corresponding commodity/service transaction flow of described commodity/service information.
Wherein, described mobile terminal records at least part of audio-frequency information of the multimedia file of current broadcasting, the step generating corresponding audio file/coded message is specially: described mobile terminal detect that user inputs to intercutting when the recording operation of the advertisement of any play position of described multimedia file, according to detecting that the moment of described recording operation obtains the audio-frequency information of the predetermined amount of time before the described moment from described advertisement, audio-frequency information described in Record and Save is to generate corresponding audio file/coded message.
Wherein, described mobile terminal records at least part of audio-frequency information of the multimedia file of current broadcasting, the step generating corresponding audio file/coded message is specially: when described mobile terminal detects the recording operation to described multimedia file that user inputs, according to detecting that the moment of described recording operation obtains the audio-frequency information of the predetermined amount of time before the described moment from described multimedia file, audio-frequency information described in Record and Save is to generate corresponding audio file/coded message.
For solving the problems of the technologies described above, another technical solution used in the present invention is: provide a kind of target information acquisition device, described device comprises: recording module, the audio-frequency information that the multimedia file for recording current broadcasting is at least part of, generates corresponding audio file/coded message; Sending module, the target information that the audio file/coded message generated for sending described recording module associates with described audio file/coded message to server with inquiry; Wherein, audio file/coded message associates in advance with at least one target information, and is stored in advance in described server; Receiver module, for receiving the target information associated with described audio file/coded message that described whois lookup arrives; Wherein, described target information is commodity/service information; And execution module, for showing described commodity/service information, and receive the selection/click commands to described commodity/service information, to enter commodity/service transaction flow corresponding to described commodity/service information.
Wherein, described recording module for detect that user inputs to intercutting when the recording operation of the advertisement of any play position of described multimedia file, according to detecting that the moment of described recording operation obtains the audio-frequency information of the predetermined amount of time before the described moment from described advertisement, audio-frequency information described in Record and Save is to generate corresponding audio file/coded message.
Wherein, described recording module for user detected and input the recording operation to described multimedia file time, according to detecting that the moment of described recording operation obtains the audio-frequency information of the predetermined amount of time before the described moment from described multimedia file, audio-frequency information described in Record and Save is to generate corresponding audio file/coded message.
For solving the problems of the technologies described above, another technical solution used in the present invention is: provide a kind of target information method for pushing, described method comprises: receive audio file/coded message that a mobile terminal sends, and described audio file/coded message is that at least part of audio-frequency information of the multimedia file of current broadcasting that described mobile terminal is recorded generates; The target information of association is searched according to the described audio file/coded message received; Wherein, audio file/coded message associates in advance with at least one target information and preserves in advance; And the described target information found is sent to described mobile terminal.
Wherein, described target information is commodity/service information, at least comprises the wherein one of commodity selling site information, commodity and service site information, buyer's guide site information.
For solving the problems of the technologies described above, another technical solution used in the present invention is: a kind of target information pusher, described device comprises: memory module, for preserving audio file/coded message and the target information associated, each audio file/coded message associates with at least one target information; Receiver module, for receiving audio file/coded message that a mobile terminal sends, described audio file/coded message is that at least part of audio-frequency information of the multimedia file of current broadcasting that described mobile terminal is recorded generates; Enquiry module, the described audio file/coded message for receiving according to described receiver module searches the target information of association in described memory module; And sending module, be sent to described mobile terminal for the described target information found by described enquiry module.
Wherein, described target information is commodity/service information, at least comprises the wherein one of commodity selling site information, commodity and service site information, buyer's guide site information.
Such scheme, record at least part of audio-frequency information of the multimedia file of current broadcasting by mobile terminal and generate corresponding audio file/coded message, and inquire about the target information of mating with it in the server, thus realize determining the relevant information with target association fast, easily, enable user obtain target information quickly, promote Consumer's Experience.
Accompanying drawing explanation
Fig. 1 is the process flow diagram of an embodiment of a kind of target information acquisition methods of the present invention;
Fig. 2 is the process flow diagram of a kind of target information method for pushing one of the present invention embodiment;
Fig. 3 is the structural representation of an embodiment of a kind of target information acquisition device of the present invention;
Fig. 4 is the structural representation of a kind of target information pusher one of the present invention embodiment.
Embodiment
Below in conjunction with drawings and embodiments, the present invention is described in detail.
Refer to Fig. 1, be the process flow diagram of an embodiment of a kind of target information acquisition methods of the present invention, the method comprises:
Step S10, mobile terminal records at least part of audio-frequency information of the multimedia file of current broadcasting, generates corresponding audio file/coded message.
In the present embodiment, step S10 is specially: what this mobile terminal detected that user inputs starts at this multimedia file intercutting, the recording operation of the advertisement of middle or ending time, according to detecting that the moment of this recording operation obtains the audio-frequency information of the predetermined amount of time before this moment from advertisement, this audio-frequency information of Record and Save is to generate corresponding audio file/coded message.
Particularly, the multimedia file of mobile terminal playing can be network video file.When mobile terminal prepare play this multimedia file time, first can play the advertisement of certain time length in start time, or this multimedia file of this mobile terminal playing to a certain moment time, the advertisement of certain time length can be intercutted.Therefore, when broadcast advertisement described above, the recording operation of mobile terminal response user records at least part of audio frequency of this advertisement, to generate corresponding audio file/coded message.
In another embodiment, step S10 is specially: when this mobile terminal detects the recording operation to this multimedia file that user inputs, according to detecting that the moment of this recording operation obtains the audio-frequency information of the predetermined amount of time before this moment from this multimedia file, this audio-frequency information of Record and Save is to generate corresponding audio file/coded message.
Particularly, the multimedia file of mobile terminal playing can be network video file, can also be local video file.When this multimedia file of mobile terminal playing, user can freely select the part needing recording according to the content play, therefore, the recording operation of this mobile terminal response user records at least part of audio-frequency information of the multimedia file of current broadcasting, to generate corresponding audio file/coded message.Such as, at a time there is the content relevant to commodity in the multimedia file play when mobile terminal, as, the tinkle of bells of certain brand mobile phone, the advertising segment of certain commodity, etc., now, user can carry out recording operation to this mobile terminal, to record the audio frequency of this fragment, to generate corresponding audio file/coded message.
Wherein, the coded message generated as mentioned above can be the fileinfo that mobile terminal is encoded/compressed the audio file generated and formed, and to reduce the size of audio file, saves the data volume of transfer files and improves transmission speed.
In addition, the mobile terminal in each embodiment of the present invention can be the electronic equipment that mobile phone, panel computer etc. have multimedia file broadcasting and sound-recording function.
Step S11, sends this audio file/coded message to server to inquire about the target information associated with this audio file/coded message.
Wherein, this audio file/coded message associates with at least one target information, and is stored in advance in server.
In the present embodiment, this target information is commodity/service information.
In step s 11, the audio file/coded message of generation uploads onto the server by this mobile terminal, saves the audio file/coded message of each series advertisements and the commodity/service information (target information) of association in server in advance.Wherein, the audio file/coded message of each advertisement and one or more commodity/service information association.This commodity/service information at least comprises site information, the site for service information of these commodity, the wherein one introducing site information of these commodity of selling these commodity.
When after audio file/coded file that this server mobile terminal receive is uploaded, matching inquiry is carried out, to determine the commodity/service information that the audio file/coded file uploaded with this mobile terminal mates in the audio file/coded message of each series advertisements preserved in advance and the commodity/service information of association.As, server increases corresponding identification key word when preserving the audio file/coded message of advertisement for it, and this is the commodity/service information of association according to identification key word.Server receives audio file/coded file that mobile terminal is uploaded, and compares frame by frame with the audio file/coded file preserved in advance, to determine whether as identical audio file/coded file, thus determines the commodity/service information of association.
In other embodiments, this target information can also be music information, cartographic information etc.Below for this target information for cartographic information is described.
When this target information is cartographic information, it comprises the related contents such as road name, building name, range information.When mobile terminal plays a multimedia file (local file or network file), user can need the content of recording audio information according to the current content choice play.As, current introduction of playing a sight spot, showplace, user wonders the situation that the geographic position at this sight spot and periphery can be had dinner and stay, then user can carry out recording operation to this mobile terminal, to record the audio frequency of this fragment, to generate corresponding audio file/coded message, and upload this section audio file/coded message to server.Server carries out matching inquiry from the audio file/coded message at each sight spot of preserving in advance and the cartographic information of association, to determine the cartographic information that the audio file/coded file at the sight spot of uploading with this mobile terminal mates.
Step S12, receives and shows the target information associated with this audio file/coded message that this whois lookup arrives.
In step s 12, when this whois lookup is to the target information of mating with audio file/coded file that this mobile terminal is uploaded, mobile terminal is fed back to.
Further, this mobile terminal can show a window on the interface of play multimedia file, for showing this commodity/service information; Can also by the changing interface of play multimedia file to another interface, to show separately this commodity/service information.
Step S13, receives the selection/click commands to this commodity/service information, to enter commodity/service transaction flow corresponding to this commodity/service information.
As mentioned above, this commodity/service information at least comprises site information, the site for service information of these commodity, the wherein one introducing site information of these commodity of selling these commodity.When this mobile terminal receives the operation (select/click) of user to the commodity/service information of display, after identifying this operational motion, enter corresponding commodity/service transaction flow.
Such as, the commodity/service information of this mobile terminal display is the page of commodity purchasing website, when receive user to the selection operation of " purchases " on the page after, jump to corresponding purchase, the payment page, thus complete the transaction of these commodity.
Utilize embodiment of the present invention, record at least part of audio-frequency information of the multimedia file of current broadcasting by mobile terminal and generate corresponding audio file/coded message, and inquire about the target information of mating with it in the server, thus determine the relevant information with target association fast, easily, enable user obtain target information quickly, promote Consumer's Experience.
Refer to Fig. 2, be the process flow diagram of a kind of target information method for pushing one of the present invention embodiment, the method comprises:
Step S20, receives audio file/coded message that a mobile terminal sends.Wherein, this audio file/coded message is that at least part of audio-frequency information of the multimedia file of current broadcasting that this mobile terminal is recorded generates.
In the present embodiment, the generation of this audio file/coded message is specially: what this mobile terminal detected that user inputs starts at this multimedia file intercutting, the recording operation of the advertisement of middle or ending time, according to detecting that the moment of this recording operation obtains the audio-frequency information of the predetermined amount of time before this moment from advertisement, this audio-frequency information of Record and Save is to generate corresponding audio file/coded message.
Particularly, the multimedia file of mobile terminal playing can be network video file.When mobile terminal prepare play this multimedia file time, first can play the advertisement of certain time length in start time, or this multimedia file of this mobile terminal playing to a certain moment time, the advertisement of certain time length can be intercutted.Therefore, when broadcast advertisement described above, the recording operation of mobile terminal response user records at least part of audio frequency of this advertisement, to generate corresponding audio file/coded message.
In another embodiment, the generation of this audio file/coded message is specially: when this mobile terminal detects the recording operation to this multimedia file that user inputs, according to detecting that the moment of this recording operation obtains the audio-frequency information of the predetermined amount of time before this moment from this multimedia file, this audio-frequency information of Record and Save is to generate corresponding audio file/coded message.
Particularly, the multimedia file of mobile terminal playing can be network video file, can also be local video file.When this multimedia file of mobile terminal playing, user can freely select the part needing recording according to the content play, therefore, the recording operation of this mobile terminal response user records at least part of audio-frequency information of the multimedia file of current broadcasting, to generate corresponding audio file/coded message.Such as, at a time there is the content relevant to commodity in the multimedia file play when mobile terminal, as, the tinkle of bells of certain brand mobile phone, the advertising segment of certain commodity, etc., now, user can carry out recording operation to this mobile terminal, to record the audio frequency of this fragment, to generate corresponding audio file/coded message.
Wherein, the coded message generated as mentioned above can be the fileinfo that mobile terminal is encoded/compressed the audio file generated and formed, to reduce the size of audio file, to save the data volume of transfer files and to improve transmission speed.
Step S21, searches the target information of association according to the audio file/coded message received.
Wherein, audio file/coded message associates in advance with at least one target information, and preserves in advance.
In the present embodiment, this target information is commodity/service information.
Audio file/the coded message of each series advertisements and the commodity/service information (target information) of association is saved in advance in server.Wherein, the audio file/coded message of each advertisement and one or more commodity/service information association.This commodity/service information at least comprises site information, the site for service information of these commodity, the wherein one introducing site information of these commodity of selling these commodity.
When after audio file/coded file that this server mobile terminal receive is uploaded, matching inquiry is carried out, to determine the commodity/service information that the audio file/coded file uploaded with this mobile terminal mates in the audio file/coded message of each series advertisements preserved in advance and the commodity/service information of association.
Step S22, is sent to this mobile terminal by the target information found.
When this whois lookup is to the target information of mating with audio file/coded file that this mobile terminal is uploaded, is fed back to mobile terminal, making mobile terminal can show this target information when receiving this target information.And when this target information is commodity/service information, mobile terminal receives the selection/click commands to this target information, to enter commodity/service transaction flow corresponding to this commodity/service information.
Refer to Fig. 3, be the structural representation of an embodiment of a kind of target information acquisition device of the present invention, this device 30 comprises recording module 31, sending module 32, receiver module 33 and execution module 34.
This recording module 31, at least part of audio-frequency information of the multimedia file of recording current broadcasting, generates corresponding audio file/coded message.
In the present embodiment, this recording module 31 for detect that user inputs start at this multimedia file intercutting, the recording operation of the advertisement of middle or ending time, according to detecting that the moment of this recording operation obtains the audio-frequency information of the predetermined amount of time before this moment from advertisement, this audio-frequency information of Record and Save is to generate corresponding audio file/coded message.Particularly, the multimedia file of mobile terminal playing can be network video file.When mobile terminal prepare play this multimedia file time, first can play the advertisement of certain time length in start time, or this multimedia file of this mobile terminal playing to a certain moment time, the advertisement of certain time length can be intercutted.Therefore, when broadcast advertisement described above, at least part of audio frequency of this advertisement is recorded in the recording operation that this recording module 31 responds user, to generate corresponding audio file/coded message.
In another embodiment, this recording module 31 for user detected and input the recording operation to this multimedia file time, according to detecting that the moment of this recording operation obtains the audio-frequency information of the predetermined amount of time before this moment from this multimedia file, this audio-frequency information of Record and Save is to generate corresponding audio file/coded message.
Particularly, the multimedia file of mobile terminal playing can be network video file, can also be local video file.When this multimedia file of mobile terminal playing, user can freely select the part needing recording according to the content play, therefore, the at least part of audio-frequency information of the multimedia file of current broadcasting is recorded in the recording operation that this recording module 31 responds user, to generate corresponding audio file/coded message.Such as, at a time there is the content relevant to commodity in the multimedia file play when mobile terminal, as, the tinkle of bells of certain brand mobile phone, the advertising segment of certain commodity, etc., now, user can carry out recording operation to this mobile terminal, to record the audio frequency of this fragment, to generate corresponding audio file/coded message.
Wherein, the coded message generated as mentioned above can be the fileinfo that mobile terminal is encoded/compressed the audio file generated and formed, to reduce the size of audio file, to save the data volume of transfer files and to improve transmission speed.
This sending module 32 for send this recording module 31 generate audio file/coded message to server, with the target information making this server lookup associate with audio file described in this.Wherein, this audio file/coded message associates with at least one target information, and is stored in advance in server.
In the present embodiment, this target information is commodity/service information.
Audio file/the coded message of each series advertisements and the commodity/service information (target information) of association is saved in advance in server.Wherein, the audio file/coded message of each advertisement and one or more commodity/service information association.This commodity/service information at least comprises site information, the site for service information of these commodity, the wherein one introducing site information of these commodity of selling these commodity.
The target information associated with this audio file/coded message that this receiver module 33 arrives for receiving this whois lookup.
This execution module 34 for showing this commodity/service information, and receives the selection/click commands to this commodity/service information, to enter commodity/service transaction flow corresponding to this commodity/service information.
This execution module 34 can show a window on the interface of play multimedia file, for showing this commodity/service information; Can also by the changing interface of play multimedia file to another interface, to show separately this commodity/service information.
When this execution module 34 receives the operation (select/click) of user to the commodity/service information of display, after identifying this operational motion, enter corresponding commodity/service transaction flow.Such as, the commodity/service information of this mobile terminal display is the page of commodity purchasing website, when receive user to the selection operation of " purchases " on the page after, jump to corresponding purchase, the payment page, thus complete the transaction of these commodity.
Refer to Fig. 4, be the structural representation of a kind of target information pusher one of the present invention embodiment, this device 40 comprises memory module 41, receiver module 42, enquiry module 43 and sending module 44.
This memory module 41 is for preserving audio file/coded message and the target information associated, and each audio file/coded message associates with at least one target information.Audio file/the coded message of each series advertisements and the target information of association is saved in advance in this memory module 41.
In the present embodiment, this target information is commodity/service information.Wherein, the audio file/coded message of each advertisement associates with one or more commodity/service information (target information).This commodity/service information at least comprises site information, the site for service information of these commodity, the wherein one introducing site information of these commodity of selling these commodity.
Audio file/coded message that this receiver module 42 sends for receiving a mobile terminal, this audio file/coded message is that at least part of audio frequency of the multimedia file of current broadcasting that this mobile terminal is recorded generates.
In the present embodiment, the generation of this audio file/coded message is specially: what this mobile terminal detected that user inputs starts at this multimedia file intercutting, the recording operation of the advertisement of middle or ending time, according to detecting that the moment of this recording operation obtains the audio-frequency information of the predetermined amount of time before this moment from advertisement, this audio-frequency information of Record and Save is to generate corresponding audio file/coded message.
Particularly, the multimedia file of mobile terminal playing can be network video file.When mobile terminal prepare play this multimedia file time, first can play the advertisement of certain time length in start time, or this multimedia file of this mobile terminal playing to a certain moment time, the advertisement of certain time length can be intercutted.Therefore, when broadcast advertisement described above, the recording operation of mobile terminal response user records at least part of audio frequency of this advertisement, to generate corresponding audio file/coded message.
In another embodiment, when this mobile terminal detects the recording operation to this multimedia file that user inputs, according to detecting that the moment of this recording operation obtains the audio-frequency information of the predetermined amount of time before this moment from this multimedia file, this audio-frequency information of Record and Save is to generate corresponding audio file/coded message.
Particularly, the multimedia file of mobile terminal playing can be network video file, can also be local video file.When this multimedia file of mobile terminal playing, user can freely select the part needing recording according to the content play, therefore, the recording operation of this mobile terminal response user records at least part of audio-frequency information of the multimedia file of current broadcasting, to generate corresponding audio file/coded message.Such as, at a time there is the content relevant to commodity in the multimedia file play when mobile terminal, as, the tinkle of bells of certain brand mobile phone, the advertising segment of certain commodity, etc., now, user can carry out recording operation to this mobile terminal, to record the audio frequency of this fragment, to generate corresponding audio file/coded message.
Wherein, the coded message generated as mentioned above can be the fileinfo that mobile terminal is encoded/compressed the audio file generated and formed, to reduce the size of audio file, to save the data volume of transfer files and to improve transmission speed.
This enquiry module 43 searches the target information of association for the audio file/coded message received according to this receiver module 42 in this memory module.When after audio file/coded file that this receiver module 42 mobile terminal receive is uploaded, matching inquiry is carried out, to determine the target information that the audio file/coded file uploaded with this mobile terminal mates in the audio file/coded message of all kinds of targets that this enquiry module 43 is preserved in advance in this memory module 41 and the target information of association.
This sending module 44 is sent to this mobile terminal for the target information found by this enquiry module 43.When this enquiry module 43 finds the target information that audio file/coded file of uploading with this mobile terminal mates, fed back to mobile terminal, make mobile terminal can show this target information and/or receive this target information selection/click commands when receiving this target information, to enter commodity/service transaction flow corresponding to this target information.
A kind of target information acquisition methods provided by the invention and device, record at least part of audio-frequency information of the multimedia file of current broadcasting by mobile terminal and generate corresponding audio file/coded message, and inquire about the target information of mating with it in the server, thus determine the relevant information with the commodity of Advertisement association fast, easily, promote Consumer's Experience.
The foregoing is only embodiments of the present invention; not thereby the scope of the claims of the present invention is limited; every utilize instructions of the present invention and accompanying drawing content to do equivalent structure or equivalent flow process conversion; or be directly or indirectly used in other relevant technical fields, be all in like manner included in scope of patent protection of the present invention.
Claims (10)
1. a target information acquisition methods, is characterized in that, described method comprises:
Mobile terminal records at least part of audio-frequency information of the multimedia file of current broadcasting, generates corresponding audio file/coded message;
Send described audio file/coded message to server to inquire about the target information associated with described audio file/coded message; Wherein, audio file/coded message associates in advance with at least one target information, and is stored in advance in described server;
Receive and show the target information associated with described audio file/coded message that described whois lookup arrives; Wherein, described target information is commodity/service information; And
Receive the selection/click commands to described commodity/service information, to enter the corresponding commodity/service transaction flow of described commodity/service information.
2. target information acquisition methods according to claim 1, is characterized in that, described mobile terminal records at least part of audio-frequency information of the multimedia file of current broadcasting, and the step generating corresponding audio file/coded message is specially:
Described mobile terminal detect that user inputs to intercutting when the recording operation of the advertisement of any play position of described multimedia file, according to detecting that the moment of described recording operation obtains the audio-frequency information of the predetermined amount of time before the described moment from described advertisement, audio-frequency information described in Record and Save is to generate corresponding audio file/coded message.
3. target information acquisition methods according to claim 1, is characterized in that, described mobile terminal records at least part of audio-frequency information of the multimedia file of current broadcasting, and the step generating corresponding audio file/coded message is specially:
When described mobile terminal detects the recording operation to described multimedia file that user inputs, according to detecting that the moment of described recording operation obtains the audio-frequency information of the predetermined amount of time before the described moment from described multimedia file, audio-frequency information described in Record and Save is to generate corresponding audio file/coded message.
4. a target information acquisition device, is characterized in that, described device comprises:
Recording module, the audio-frequency information that the multimedia file for recording current broadcasting is at least part of, generates corresponding audio file/coded message;
Sending module, the target information that the audio file/coded message generated for sending described recording module associates with described audio file/coded message to server with inquiry; Wherein, audio file/coded message associates in advance with at least one target information, and is stored in advance in described server;
Receiver module, for receiving the target information associated with described audio file/coded message that described whois lookup arrives; Wherein, described target information is commodity/service information; And
Execution module, for showing described commodity/service information, and receives the selection/click commands to described commodity/service information, to enter commodity/service transaction flow corresponding to described commodity/service information.
5. target information acquisition device according to claim 4, it is characterized in that, described recording module for detect that user inputs to intercutting when the recording operation of the advertisement of any play position of described multimedia file, according to detecting that the moment of described recording operation obtains the audio-frequency information of the predetermined amount of time before the described moment from described advertisement, audio-frequency information described in Record and Save is to generate corresponding audio file/coded message.
6. target information acquisition device according to claim 4, it is characterized in that, described recording module for user detected and input the recording operation to described multimedia file time, according to detecting that the moment of described recording operation obtains the audio-frequency information of the predetermined amount of time before the described moment from described multimedia file, audio-frequency information described in Record and Save is to generate corresponding audio file/coded message.
7. a target information method for pushing, is characterized in that, described method comprises:
Receive audio file/coded message that a mobile terminal sends, described audio file/coded message is that at least part of audio-frequency information of the multimedia file of current broadcasting that described mobile terminal is recorded generates;
The target information of association is searched according to the described audio file/coded message received; Wherein, audio file/coded message associates in advance with at least one target information and preserves in advance; And
The described target information found is sent to described mobile terminal.
8. target information method for pushing according to claim 7, is characterized in that, described target information is commodity/service information, at least comprises the wherein one of commodity selling site information, commodity and service site information, buyer's guide site information.
9. a target information pusher, is characterized in that, described device comprises:
Memory module, for preserving audio file/coded message and the target information associated, each audio file/coded message associates with at least one target information;
Receiver module, for receiving audio file/coded message that a mobile terminal sends, described audio file/coded message is that at least part of audio-frequency information of the multimedia file of current broadcasting that described mobile terminal is recorded generates;
Enquiry module, the described audio file/coded message for receiving according to described receiver module searches the target information of association in described memory module; And
Sending module, is sent to described mobile terminal for the described target information found by described enquiry module.
10. target information pusher according to claim 9, is characterized in that, described target information is commodity/service information, at least comprises the wherein one of commodity selling site information, commodity and service site information, buyer's guide site information.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510395292.8A CN104991936B (en) | 2015-07-03 | 2015-07-03 | A kind of target information acquisition, method for pushing and device |
| PCT/CN2016/079760 WO2017005035A1 (en) | 2015-07-03 | 2016-04-20 | Target information acquisition method and device, mobile terminal and server |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510395292.8A CN104991936B (en) | 2015-07-03 | 2015-07-03 | A kind of target information acquisition, method for pushing and device |
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| CN104991936A true CN104991936A (en) | 2015-10-21 |
| CN104991936B CN104991936B (en) | 2018-04-13 |
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| WO2017005035A1 (en) * | 2015-07-03 | 2017-01-12 | 广州市动景计算机科技有限公司 | Target information acquisition method and device, mobile terminal and server |
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Also Published As
| Publication number | Publication date |
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| CN104991936B (en) | 2018-04-13 |
| WO2017005035A1 (en) | 2017-01-12 |
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