CN104780449A - Method and system for screening unidirectional set-top box advertisement - Google Patents
Method and system for screening unidirectional set-top box advertisement Download PDFInfo
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- CN104780449A CN104780449A CN201510118862.9A CN201510118862A CN104780449A CN 104780449 A CN104780449 A CN 104780449A CN 201510118862 A CN201510118862 A CN 201510118862A CN 104780449 A CN104780449 A CN 104780449A
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- 238000012216 screening Methods 0.000 title claims abstract description 27
- 238000000034 method Methods 0.000 title claims abstract description 21
- 230000008859 change Effects 0.000 claims description 10
- 230000013011 mating Effects 0.000 claims description 7
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- 230000006855 networking Effects 0.000 description 1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/454—Content or additional data filtering, e.g. blocking advertisements
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- Databases & Information Systems (AREA)
- Multimedia (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract
The invention provides a method for screening a unidirectional set-top box advertisement. The method comprises the following steps: setting that a preference index of a user to each program is the same when a set-top box leaves the factory; the set-top box counting the program watching conditions of the user at intervals of a certain unit time when the user watches the programs; if the time of watching one program of the user exceeds the specific time, accumulating the preference index corresponding to the program and storing the preference index; summing the preference index of each program in every classification according to a classification label of each program and the corresponding preference index value to obtain and store the total preference index corresponding to each program type; the set-top box receiving advertisements containing a main type label at the current moment, and querying the total preference index corresponding to the program type matched with the advertisement main type label, thereby only pushing the user interested advertisement and filtering the uninterested advertisement. Through the adoption of the method and the system disclosed by the invention, the advertisement is screened according to the user preference, the hit rate of the advertisement is improved, and the method and system are suitable for the set-top boxes in various types.
Description
[technical field]
The present invention relates to smart television set top box technical field, more particularly, relate to the method and system of a kind of one-way set-top box advertisement screening.
[background technology]
Smart television set top box, as the term suggests be the TV set-top box of having carried intelligent operating system (android), it is a kind of computer equipment of simplification, except traditional TV set-top box function, television set can also be allowed to realize web page browsing, video film viewing, chat office game etc., there is the function the same with panel computer and smart mobile phone.It relies on intelligent system to allow common television set realize intelligentized lifting, is more and more subject to popular liking, is widely used in family and entertainment life.
Existing Set Top Box advertisement is divided into two kinds substantially: 1, based on the advertisement of One-to-All Broadcast type: this advertisement belongs to broadcast type, shortcoming is that user needs to be forced to receive all advertisements, and wherein most of advertisement does not meet user preferences, low (the hit rate of advertisement of hit rate, refer to appearance advertisement in front of the user, the advertisement that user is interested or likely participate in), poor user experience; 2, the advertisement of bilateral network Set Top Box: based on two-way network, advertisement putting with reference to the mode of the Internet, can carry out different advertisement puttings to independent user, but shortcoming is the method is only applicable to the Set Top Box with bilateral network function, and limitation is strong.
Disclosed correlation technique at present, Chinese invention " based on the advertisement sending method of user's request and system in a kind of Set Top Box " disclosed in 6 days Augusts in 2014, described method comprises: collect user profile; Statistical analysis is carried out to described user profile, obtains the preference information of user; Preference information according to described user carries out advertisement pushing.This invention focuses on describing a kind of advertisement sending method based on bilateral network Android Set Top Box, the method can only be applicable to bilateral network Set Top Box, need, realizing than the android system of higher-end uses APP to carry out counting user information by interconnection network, to there is larger limitation.And the present invention can operate on one-way set-top box (without network function), do not need networking and server to obtain data alternately, be the mechanism based on broadcast, after set top box side carries out advertisement screening, be pushed to user again, can be suitable for the Set Top Box of all types, the scope of application is wider.
[summary of the invention]
One of the technical problem to be solved in the present invention, be a kind of method providing one-way set-top box advertisement to screen, by the statistics of Set Top Box to user watched custom, the advertisement carrying out MM top box the past termination and receive is liked: only push the interested advertisement of user according to the rating of user, the uninterested advertisement of screening filtering user, in order to avoid annoying users watches program, solves the problem of screening advertisement in various dissimilar Set Top Box.
One of the present invention is achieved in that and comprises a kind of method that one-way set-top box advertisement is screened:
User is set impartial to the hobby index of each program when step 10, Set Top Box are dispatched from the factory;
Step 20, Set Top Box are when user watches program, in conjunction with the tag along sort of each program, every certain unit interval, user is watched that the situation of program is added up: if the time that user stops viewing at a program exceedes special time, then corresponding to this program hobby index carries out accumulated counts and stores; Described certain unit interval and special time are all set by the user;
Step 30, Set Top Box, according to the hobby index aggregate-value of the tag along sort of each program and correspondence, are carried out tabulate statistics to the hobby index of program each in each classification, are obtained total hobby index corresponding to each program category and store;
Each advertisement that step 40, Set Top Box send at current time receiving front-end, each described advertisement all comprises a host type label, the total hobby index corresponding to the program category matched with each described advertiser's type label is searched in this locality, by the advertisement corresponding with always liking host type label that the highest program category of index matches, be defined as the advertisement of mating most with user preferences, and being pushed to user's display at current time, automatic shield filters the uninterested advertisement of all the other users; The host type label of described advertisement is for showing the type belonging to this ad content.
Preferably, the change along with the hobby index of respective program in classification is upgraded correction by described each program category is corresponding total hobby index automatically.
Preferably, each described advertisement also comprises at least one type label, when Set Top Box is when each described advertiser's type label that current time receives is all consistent, search the total hobby index corresponding to program category matched with each described advertisement time type label, the advertisement corresponding with always liking secondary type label that the highest program category of index matches is pushed to user at current time show, and automatic shield filters all the other advertisements.
The technical problem to be solved in the present invention two, be the system providing a kind of one-way set-top box advertisement to screen, by the statistics of Set Top Box to user watched custom, the advertisement carrying out MM top box the past termination and receive is liked: only push the interested advertisement of user according to the rating of user, the uninterested advertisement of screening filtering user, in order to avoid annoying users watches program, solves the problem of screening advertisement in various dissimilar Set Top Box.
The present invention's two is achieved in that and comprises the system that a kind of one-way set-top box advertisement is screened:
Initialization module: set user when dispatching from the factory for Set Top Box impartial to the hobby index of each program;
Statistical module: for when user watches program, in conjunction with the tag along sort of each program, every certain unit interval, user is watched that the situation of program is added up: if the time that user stops viewing at a program exceedes special time, then corresponding to this program hobby index carries out accumulated counts and stores; Described certain unit interval and special time are all set by the user;
Classifying Sum module: for according to the tag along sort of each program and the hobby index aggregate-value of correspondence, tabulate statistics is carried out to the hobby index of program each in each classification, obtains total hobby index corresponding to each program category and store;
Screening module: for each advertisement sent at current time receiving front-end, each described advertisement all comprises a host type label, the total hobby index corresponding to the program category matched with each described advertiser's type label is searched in this locality, by the advertisement corresponding with always liking host type label that the highest program category of index matches, be defined as the advertisement of mating most with user preferences, and being pushed to user's display at current time, automatic shield filters the uninterested advertisement of all the other users; The host type label of described advertisement is for showing the type belonging to this ad content.
Preferably, the change along with the hobby index of respective program in classification is upgraded correction by described each program category is corresponding total hobby index automatically.
Preferably, each described advertisement also comprises at least one type label, when Set Top Box is when each described advertiser's type label that current time receives is all consistent, search the total hobby index corresponding to program category matched with each described advertisement time type label, the advertisement corresponding with always liking secondary type label that the highest program category of index matches is pushed to user at current time show, and automatic shield filters all the other advertisements.
After adopting such scheme, tool of the present invention has the following advantages:
1, by Set Top Box, user is watched to the statistics of program situation, like the advertisement carrying out MM top box the past termination and receive according to the rating of user, thus realize only pushing the interested advertisement of user, the uninterested advertisement of screening filtering user, strengthen Consumer's Experience, improve the hit rate of advertisement;
2, corresponding to all types of program total hobby index constantly carries out renewal and corrects, and to adapt to the change of user preferences custom, screens advertisement more exactly, to push the real interested advertisement of user;
3, store the total hobby index of user to all types of program by Set Top Box this locality and mate received advertisement, even if when without the screening that also can realize advertisement when network, can be suitable for various types of Set Top Box, the scope of application is wider.
[accompanying drawing explanation]
The present invention is further illustrated in conjunction with the embodiments with reference to the accompanying drawings.
Fig. 1 is the inventive method flowchart.
Fig. 2 is present system model calling schematic diagram.
[embodiment]
Refer to Fig. 1, the present invention, a kind of method of one-way set-top box advertisement screening, comprising:
User is set impartial to the hobby index of each program when step 10, Set Top Box are dispatched from the factory;
Step 20, Set Top Box are when user watches program, in conjunction with the tag along sort of each program, every certain unit interval, user is watched that the situation of program is added up: if the time that user stops viewing at a program exceedes special time, then corresponding to this program hobby index carries out accumulated counts and stores; Described certain unit interval and special time are all set by the user;
Such as, watched that the situation of program was added up every 5 minutes to user, setting special time is 20 seconds, if user stops the time of viewing more than 20 seconds at program A, then and the hobby index Favorite=Favorite+1 of programs stored A;
Step 30, Set Top Box, according to the hobby index aggregate-value of the tag along sort of each program and correspondence, are carried out tabulate statistics to the hobby index of program each in each classification, are obtained total hobby index corresponding to each program category and store;
Such as, belonging to program A, be categorized as science and technology, hobby index Favorite=3; Physical culture is categorized as, hobby index Favorite=5 belonging to program B; Science and technology is categorized as, hobby index Favorite=9 belonging to program C; Amusement is categorized as, hobby index Favorite=7 belonging to program D; Physical culture is categorized as, hobby index Favorite=4 belonging to program E; Then obtain through tabulate statistics: total hobby index Fav=12 that scientific and technological class program is corresponding; Total hobby index Fav=9 that sport category program is corresponding; Total hobby index Fav=7 that amusement class program is corresponding;
Each advertisement that step 40, Set Top Box send at current time receiving front-end, each described advertisement all comprises a host type label, the total hobby index corresponding to the program category matched with each described advertiser's type label is searched in this locality, by the advertisement corresponding with always liking host type label that the highest program category of index matches, be defined as the advertisement of mating most with user preferences, and being pushed to user's display at current time, automatic shield filters the uninterested advertisement of all the other users; The host type label of described advertisement is for showing the type belonging to this ad content;
Such as, front end sends an advertisement 1, Set Top Box is given in advertisement 2 and advertisement 3, the host type label of advertisement 1 is science and technology, secondary type label is amusement, the host type label of advertisement 2 is physical culture, secondary type label is culture, the host type label of advertisement 3 is amusement, secondary type label is culture, and total hobby index (Fav=10) of total hobby index (Fav=12) of scientific and technological class program corresponding to advertisement 1 host type label sport category program more corresponding than advertisement 2 host type label is high, total hobby index (Fav=7) of simultaneously also corresponding than advertisement 3 host type label amusement class program is high, show so advertisement 1 is defined as the advertisement pushing of mating most with user preferences in current time Set Top Box to user, and screening filtering advertisement 2 and advertisement 3 do not show, store the total hobby index of user to all types of program by Set Top Box this locality and mate received advertisement, even if when without the screening that also can realize advertisement when network, can be suitable for various types of Set Top Box, the scope of application is wider.
Change along with the hobby index of respective program in classification is upgraded correction by total hobby index that described each program category is corresponding automatically;
Such as, as user again at the stop viewing time of program B more than 20 seconds, then the hobby index Favorite=Favorite+1=5+1=6 of above-mentioned program B, total hobby index Fav=9+1=10 of the sport category program that program B is corresponding; Constantly carry out renewal by total hobby index corresponding to all types of program to correct, the change of user preferences custom can be adapted to better, screen advertisement more exactly, to push the real interested advertisement of user.
Each described advertisement also comprises at least one type label, when Set Top Box is when each described advertiser's type label that current time receives is all consistent, search the total hobby index corresponding to program category matched with each described advertisement time type label, the advertisement corresponding with always liking secondary type label that the highest program category of index matches is pushed to user at current time show, and automatic shield filters all the other advertisements;
Such as, Set Top Box receives advertisement 4 and advertisement 5 at current time, the host type label of advertisement 4 is science and technology, secondary type label is physical culture, the host type label of advertisement 5 is science and technology, secondary type label is amusement, because advertisement 4 is all consistent with the host type label of advertisement 5, and total hobby index (Fav=10) of sport category program corresponding to the secondary type label of advertisement 4 is higher than total hobby index (Fav=7) of amusement class program corresponding to the secondary type label of advertisement 5, so at current time, Set Top Box will be pushed to user's display advertisement 4, and screening filtering advertisement 5 does not show.
As shown in Figure 2, based on above method, the system of a kind of one-way set-top box advertisement screening of the present invention, comprising:
Initialization module: set user when dispatching from the factory for Set Top Box impartial to the hobby index of each program;
Statistical module: for when user watches program, in conjunction with the tag along sort of each program, every certain unit interval, user is watched that the situation of program is added up: if the time that user stops viewing at a program exceedes special time, then corresponding to this program hobby index carries out accumulated counts and stores; Described certain unit interval and special time are all set by the user;
Classifying Sum module: for according to the tag along sort of each program and the hobby index aggregate-value of correspondence, tabulate statistics is carried out to the hobby index of program each in each classification, obtains total hobby index corresponding to each program category and store;
Screening module: for each advertisement sent at current time receiving front-end, each described advertisement all comprises a host type label, the total hobby index corresponding to the program category matched with each described advertiser's type label is searched in this locality, by the advertisement corresponding with always liking host type label that the highest program category of index matches, be defined as the advertisement of mating most with user preferences, and being pushed to user's display at current time, automatic shield filters the uninterested advertisement of all the other users; The host type label of described advertisement is for showing the type belonging to this ad content; Store the total hobby index of user to all types of program by Set Top Box this locality and mate received advertisement, even if when without the screening that also can realize advertisement when network, can be suitable for various types of Set Top Box, the scope of application is wider.
Change along with the hobby index of respective program in classification is upgraded correction by total hobby index that described each program category is corresponding automatically; Constantly carry out renewal by total hobby index corresponding to all types of program to correct, the change of user preferences custom can be adapted to better, screen advertisement more exactly, to push the real interested advertisement of user.
Each described advertisement also comprises at least one type label, when Set Top Box is when each described advertiser's type label that current time receives is all consistent, search the total hobby index corresponding to program category matched with each described advertisement time type label, the advertisement corresponding with always liking secondary type label that the highest program category of index matches is pushed to user at current time show, and automatic shield filters all the other advertisements.
The present invention, after Set Top Box counting user watching habit, store the total hobby index of user to all types of program in this locality and mate received advertisement, thus realize only pushing the interested advertisement of user, the uninterested advertisement of automatic shield filter user, even if when without the screening that also can realize advertisement when network, strengthen Consumer's Experience, improve the hit rate of advertisement, can be suitable for various types of Set Top Box, the scope of application is wider.
Although the foregoing describe the specific embodiment of the present invention; but be familiar with those skilled in the art to be to be understood that; specific embodiment described by us is illustrative; instead of for the restriction to scope of the present invention; those of ordinary skill in the art, in the modification of the equivalence done according to spirit of the present invention and change, should be encompassed in scope that claim of the present invention protects.
Claims (6)
1. a method for one-way set-top box advertisement screening, is characterized in that: comprise the steps:
User is set impartial to the hobby index of each program when step 10, Set Top Box are dispatched from the factory;
Step 20, Set Top Box are when user watches program, in conjunction with the tag along sort of each program, every certain unit interval, user is watched that the situation of program is added up: if the time that user stops viewing at a program exceedes special time, then corresponding to this program hobby index carries out accumulated counts and stores; Described certain unit interval and special time are all set by the user;
Step 30, Set Top Box, according to the hobby index aggregate-value of the tag along sort of each program and correspondence, are carried out tabulate statistics to the hobby index of program each in each classification, are obtained total hobby index corresponding to each program category and store;
Each advertisement that step 40, Set Top Box send at current time receiving front-end, each described advertisement all comprises a host type label, the total hobby index corresponding to the program category matched with each described advertiser's type label is searched in this locality, by the advertisement corresponding with always liking host type label that the highest program category of index matches, be defined as the advertisement of mating most with user preferences, and being pushed to user's display at current time, automatic shield filters the uninterested advertisement of all the other users; The host type label of described advertisement is for showing the type belonging to this ad content.
2. the method for a kind of one-way set-top box advertisement screening according to claim 1, is characterized in that: the change along with the hobby index of respective program in classification is upgraded correction by total hobby index that described each program category is corresponding automatically.
3. the method for a kind of one-way set-top box advertisement screening according to claim 1, it is characterized in that: each described advertisement also comprises at least one type label, when Set Top Box is when each described advertiser's type label that current time receives is all consistent, search the total hobby index corresponding to program category matched with each described advertisement time type label, the advertisement corresponding with always liking secondary type label that the highest program category of index matches is pushed to user at current time show, and automatic shield filters all the other advertisements.
4. a system for one-way set-top box advertisement screening, is characterized in that: comprise as lower module:
Initialization module: set user when dispatching from the factory for Set Top Box impartial to the hobby index of each program;
Statistical module: for when user watches program, in conjunction with the tag along sort of each program, every certain unit interval, user is watched that the situation of program is added up: if the time that user stops viewing at a program exceedes special time, then corresponding to this program hobby index carries out accumulated counts and stores; Described certain unit interval and special time are all set by the user;
Classifying Sum module: for according to the tag along sort of each program and the hobby index aggregate-value of correspondence, tabulate statistics is carried out to the hobby index of program each in each classification, obtains total hobby index corresponding to each program category and store;
Screening module: each advertisement sent for receiving front-end, each described advertisement all comprises a host type label, the total hobby index corresponding to the program category matched with each described advertiser's type label is searched in this locality, by the advertisement corresponding with always liking host type label that the highest program category of index matches, be defined as the advertisement of mating most with user preferences, and being pushed to user's display at current time, automatic shield filters the uninterested advertisement of all the other users; The host type label of described advertisement is for showing the type belonging to this ad content.
5. the system of a kind of one-way set-top box advertisement screening according to claim 4, is characterized in that: the change along with the hobby index of respective program in classification is upgraded correction by total hobby index that described each program category is corresponding automatically.
6. the system of a kind of one-way set-top box advertisement screening according to claim 4, it is characterized in that: each described advertisement also comprises at least one type label, when Set Top Box is when each described advertiser's type label that current time receives is all consistent, search the total hobby index corresponding to program category matched with each described advertisement time type label, the advertisement corresponding with always liking secondary type label that the highest program category of index matches is pushed to user at current time show, and automatic shield filters all the other advertisements.
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