CN104717526B - Multi-medium data method for pushing and device - Google Patents
Multi-medium data method for pushing and device Download PDFInfo
- Publication number
- CN104717526B CN104717526B CN201510090784.6A CN201510090784A CN104717526B CN 104717526 B CN104717526 B CN 104717526B CN 201510090784 A CN201510090784 A CN 201510090784A CN 104717526 B CN104717526 B CN 104717526B
- Authority
- CN
- China
- Prior art keywords
- medium data
- location information
- geographical location
- television equipment
- sequence code
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
- 238000000034 method Methods 0.000 title claims abstract description 65
- 230000005540 biological transmission Effects 0.000 claims abstract description 14
- 230000008569 process Effects 0.000 claims description 19
- 230000000694 effects Effects 0.000 claims description 13
- 238000005516 engineering process Methods 0.000 claims description 9
- 235000013399 edible fruits Nutrition 0.000 claims description 3
- 238000012216 screening Methods 0.000 abstract description 3
- 230000006870 function Effects 0.000 description 9
- 241001269238 Data Species 0.000 description 8
- 230000006399 behavior Effects 0.000 description 6
- 238000010586 diagram Methods 0.000 description 6
- 230000005611 electricity Effects 0.000 description 4
- 238000012545 processing Methods 0.000 description 4
- 230000004048 modification Effects 0.000 description 3
- 238000012986 modification Methods 0.000 description 3
- 230000006978 adaptation Effects 0.000 description 2
- 238000013475 authorization Methods 0.000 description 2
- 230000008901 benefit Effects 0.000 description 2
- 239000002699 waste material Substances 0.000 description 2
- 238000007796 conventional method Methods 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 238000002716 delivery method Methods 0.000 description 1
- 238000013461 design Methods 0.000 description 1
- 230000003993 interaction Effects 0.000 description 1
- 238000007726 management method Methods 0.000 description 1
- 230000007246 mechanism Effects 0.000 description 1
- 230000006855 networking Effects 0.000 description 1
- 230000004044 response Effects 0.000 description 1
- 230000003997 social interaction Effects 0.000 description 1
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25808—Management of client data
- H04N21/25841—Management of client data involving the geographical location of the client
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
Landscapes
- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Graphics (AREA)
- Information Transfer Between Computers (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The disclosure is directed to a kind of multi-medium data method for pushing and device, belong to network technique field.Methods described includes：Multi-medium data and the first geographical location information are gathered, first geographical location information is used to indicate the geographical position corresponding to the multi-medium data where object；Obtain the second geographical location information of television equipment；According to second geographical location information, from the first geographical location information collected, the geographical location information preset positioned at the television equipment in geographic range is chosen；Using multi-medium data corresponding to the geographical location information of the selection as multi-medium data to be pushed；To multi-medium data to be pushed described in television equipment transmission.The disclosure according to geographical location information to the multi-medium data collected by screening, multi-medium data corresponding to object near television equipment can be pushed to television equipment, this push mode has stronger specific aim, and granularity is small, and push rate of precision is high.
Description
Technical field
The disclosure is directed to network technique field, specifically on multi-medium data method for pushing and device.
Background technology
Intelligent television is the equipment commonly used in user's daily life, and its application is very extensive.Businessman is in order that more
People know and buy its product produced, it will usually multi-medium data is played on intelligent television.
Businessman can first produce the multi-medium data for producing product, be delivered to TV station, and purchase to TV station
Buy and play the period, TV station can play out in the broadcasting period to the multi-medium data, and user can see on intelligent television
See the multi-medium data, reach the effect that businessman publicizes product.
During the disclosure is realized, inventor has found correlation technique existing defects, such as：Said process is only by this
Multi-medium data is pushed to the total user of TV station, and this push mode does not have specific aim, and granularity is excessive, and push rate of precision is not
It is high.
The content of the invention
In order to solve problem present in correlation technique, present disclose provides a kind of multi-medium data method for pushing and dress
Put.The technical scheme is as follows：
According to the first aspect of the embodiment of the present disclosure, there is provided a kind of multi-medium data method for pushing, methods described include：
Multi-medium data and the first geographical location information are gathered, first geographical location information is used to indicate more matchmakers
Geographical position where object corresponding to volume data；
Obtain the second geographical location information of television equipment；
According to second geographical location information, from the first geographical location information collected, selection is located at the electricity
The geographical location information in geographic range is preset depending on equipment；
Using multi-medium data corresponding to the geographical location information of the selection as multi-medium data to be pushed；
To multi-medium data to be pushed described in television equipment transmission.
In another embodiment, second geographical location information for obtaining television equipment, including：
Using based on location-based service LBS technologies, the television equipment is positioned, obtains the second of the television equipment
Geographical location information.
In another embodiment, it is described according to second geographical location information, from the first geographical position letter collected
In breath, the geographical location information preset positioned at the television equipment in geographic range is chosen, including：
For each first geographical location information collected, first geographical location information and second ground are calculated
Manage the distance between positional information；
If the distance calculated is less than predetermined threshold value, it is determined that chooses first geographical location information.
In another embodiment, it is described according to second geographical location information, from the first geographical position letter collected
In breath, after choosing the geographical location information for presetting in geographic range positioned at the television equipment, methods described also includes：
Obtain the user characteristic data of the television equipment；
Judge the throwing of user characteristic data multi-medium data whether corresponding with the geographical location information of the selection
Put matching criteria；
If the user characteristic data matches with the fixed condition, by the geographical location information pair of the selection
The multi-medium data answered is as multi-medium data to be pushed.
In another embodiment, it is described using multi-medium data corresponding to the geographical location information of the selection as waiting to push
Multi-medium data after, methods described also includes：
According to the user of television equipment mark and the multi-medium data to be pushed, pattern identification is generated, it is described
Pattern identification includes sequence code；
Used to multi-medium data to be pushed and the pattern identification, the television equipment described in television equipment transmission
When the multi-medium data is being played, the pattern identification is shown so that pattern identification described in terminal scanning, obtain the sequence
Row code；
The sequence code that designated terminal corresponding to the multi-medium data is sent is received, the designated terminal refers to described
Terminal used in the owner of object corresponding to multi-medium data, the sequence code are transferred to described specify by the terminal
Terminal；
User's mark and the multi-medium data according to corresponding to the sequence code, generation multi-medium data application note
Record, the multi-medium data application record is used to represent that the user of the television equipment is based on the multi-medium data, with institute
State the owner and complete object exchange process.
According to the second aspect of the embodiment of the present disclosure, there is provided a kind of multi-medium data method for pushing, methods described include：
The multi-medium data that television equipment the reception server is sent, the ground corresponding to the multi-medium data where object
Reason position is located in the default geographic range of the television equipment；
The television equipment plays the multi-medium data.
In another embodiment, methods described also includes：
The pattern identification that the server is sent is received, the pattern identification includes sequence code, and the pattern identification is by institute
Server is stated to be generated according to the user of television equipment mark and the multi-medium data；
When playing the multi-medium data, the pattern identification is shown so that pattern identification described in terminal scanning, obtain
The sequence code.
According to the third aspect of the embodiment of the present disclosure, there is provided a kind of multi-medium data pusher, described device include：
Acquisition module, for gathering multi-medium data and the first geographical location information, first geographical location information is used
Geographical position where object corresponding to the multi-medium data is indicated；
Position acquisition module, for obtaining the second geographical location information of television equipment；
Module is chosen, for according to second geographical location information, from the first geographical location information collected, choosing
Fetch bit presets the geographical location information in geographic range in the television equipment, by corresponding to the geographical location information of the selection
Multi-medium data is as multi-medium data to be pushed；
Sending module, for multi-medium data to be pushed described in being sent to the television equipment.
In another embodiment, the position acquisition module is used for using location-based service LBS technologies are based on, to the TV
Equipment is positioned, and obtains the second geographical location information of the television equipment.
In another embodiment, the module of choosing calculates for each first geographical location information for collecting
The distance between first geographical location information and second geographical location information；If the distance calculated is less than
Predetermined threshold value, it is determined that choose first geographical location information.
In another embodiment, the user characteristic data chosen module and be additionally operable to obtain the television equipment；Judge
The fixed condition of user characteristic data multi-medium data whether corresponding with the geographical location information of the selection matches；
If the user characteristic data matches with the fixed condition, by more matchmakers corresponding to the geographical location information of the selection
Volume data is as multi-medium data to be pushed.
In another embodiment, described device also includes：
Pattern identification generation module, for according to the user of television equipment mark and the multimedia number to be pushed
According to generation pattern identification, the pattern identification includes sequence code；
The sending module, it is additionally operable to multi-medium data to be pushed and the figure described in television equipment transmission
Mark, the television equipment are used for when playing the multi-medium data, show the pattern identification so that described in terminal scanning
Pattern identification, obtain the sequence code；
Receiving module, the sequence code sent for receiving designated terminal corresponding to the multi-medium data, the finger
Determine terminal and refer to terminal used in the owner of object corresponding to the multi-medium data, the sequence code is by the terminal
It is transferred to the designated terminal；
Using record generation module, for user's mark and the multimedia number according to corresponding to the sequence code
According to generation multi-medium data application record, the multi-medium data application, which records, has been used for the user for representing the television equipment
Based on the multi-medium data, object exchange process is completed with the owner.
According to the fourth aspect of the embodiment of the present disclosure, there is provided a kind of multi-medium data pusher, described device include：
Receiving module, the multi-medium data sent for the reception server, object institute corresponding to the multi-medium data
Geographical position be located in the default geographic range of described device；
Playing module, for playing the multi-medium data.
In another embodiment, described device also includes：
The receiving module, it is additionally operable to receive the pattern identification that the server is sent, the pattern identification includes sequence
Code, the pattern identification are generated by the server according to the user of television equipment mark and the multi-medium data；
Display module, for when playing the multi-medium data, showing the pattern identification so that described in terminal scanning
Pattern identification, obtain the sequence code.
According to the 5th of the embodiment of the present disclosure the aspect, there is provided a kind of multi-medium data pusher, including：
Processor；
For storing the memory of processor-executable instruction；
Wherein, the processor is configured as：
Multi-medium data and the first geographical location information are gathered, first geographical location information is used to indicate more matchmakers
Geographical position where object corresponding to volume data；
Obtain the second geographical location information of television equipment；
According to second geographical location information, from the first geographical location information collected, selection is located at the electricity
The geographical location information in geographic range is preset depending on equipment；
Using multi-medium data corresponding to the geographical location information of the selection as multi-medium data to be pushed；
To multi-medium data to be pushed described in television equipment transmission.
According to the 6th of the embodiment of the present disclosure the aspect, there is provided a kind of multi-medium data pusher, including：
Processor；
For storing the memory of processor-executable instruction；
Wherein, the processor is configured as：
The multi-medium data that the reception server is sent, the geographical position position corresponding to the multi-medium data where object
In in the default geographic range of described device；
Play the multi-medium data.
The technical scheme provided by this disclosed embodiment can include the following benefits：
The method and apparatus that the present embodiment provides, by the second geographical location information according to television equipment, from collecting
The first geographical location information in, choose positioned at the television equipment preset geographic range in geographical location information, set to TV
Multi-medium data corresponding to the standby geographical location information for recommending to choose.According to geographical location information to the multi-medium data that collects
Screened, multi-medium data corresponding to the object near television equipment can be pushed to television equipment, this push side
Formula has stronger specific aim, and granularity is small, and push rate of precision is high.
It should be appreciated that the general description and following detailed description of the above are only exemplary, this can not be limited
It is open.
Brief description of the drawings
Accompanying drawing herein is merged in specification and forms the part of this specification, shows the implementation for meeting the disclosure
Example, and be used to together with specification to explain the principle of the disclosure.
Fig. 1 is a kind of structural representation of multi-medium data supplying system according to an exemplary embodiment；
Fig. 2 is a kind of flow chart of multi-medium data method for pushing according to an exemplary embodiment；
Fig. 3 is a kind of flow chart of multi-medium data method for pushing according to an exemplary embodiment；
Fig. 4 is a kind of flow chart of multi-medium data method for pushing according to an exemplary embodiment；
Fig. 5 is a kind of block diagram of multi-medium data pusher according to an exemplary embodiment；
Fig. 6 is a kind of block diagram of multi-medium data pusher according to an exemplary embodiment；
Fig. 7 is a kind of block diagram of device for multi-medium data push according to an exemplary embodiment.
Embodiment
It is right with reference to embodiment and accompanying drawing for the purpose, technical scheme and advantage of the disclosure are more clearly understood
The disclosure is described in further details.Here, the exemplary embodiment of the disclosure and its illustrate to be used to explain the disclosure, but simultaneously
Not as the restriction to the disclosure.
The embodiment of the present disclosure provides a kind of multi-medium data method for pushing and device, and the disclosure is carried out below in conjunction with accompanying drawing
Describe in detail.
Fig. 1 is a kind of structural representation of multi-medium data supplying system according to an exemplary embodiment, such as Fig. 1
Shown, the multi-medium data supplying system includes：Server and television equipment, pass through net between the television equipment and the server
Network connects.
The server is used to gather multi-medium data, and the multi-medium data is used to illustrate object.The server
It is additionally operable to send the multi-medium data to television equipment, the television equipment is used for the multi-medium data for receiving server transmission,
And play the multi-medium data so that user can watch the multi-medium data, understand target corresponding to the multi-medium data
Thing, so as to reach the effect for publicizing the object.
Wherein, the television equipment can be intelligent television, or the set top box being connected with intelligent television, the present embodiment
This is not limited.
Fig. 2 is a kind of flow chart of multi-medium data method for pushing according to an exemplary embodiment, such as Fig. 2 institutes
Show, the multi-medium data method for pushing is used in server, comprises the following steps：
In step 201, multi-medium data and the first geographical location information are gathered, first geographical location information is used to refer to
Show the geographical position where object corresponding to the multi-medium data.
In step 202, the second geographical location information of television equipment is obtained.
In step 203, according to second geographical location information, from the first geographical location information collected, choose
The geographical location information in geographic range is preset positioned at the television equipment.
In step 204, using multi-medium data corresponding to the geographical location information of the selection as multimedia to be pushed
Data.
In step 205, the multi-medium data to be pushed is sent to the television equipment.
The method that the present embodiment provides, by the second geographical location information according to television equipment, from first collected
In geographical location information, the geographical location information preset positioned at the television equipment in geographic range is chosen, is recommended to television equipment
Multi-medium data corresponding to the geographical location information of selection.The multi-medium data collected is sieved according to geographical location information
Multi-medium data corresponding to object near television equipment, can be pushed to television equipment, this push mode has by choosing
Stronger specific aim, granularity is small, and push rate of precision is high.
In another embodiment, the second geographical location information of the acquisition television equipment, including：
Using LBS (Location Based Service, based on location-based service) technology, the television equipment is determined
Position, obtains the second geographical location information of the television equipment.
In another embodiment, this is according to second geographical location information, from the first geographical location information collected,
The geographical location information preset positioned at the television equipment in geographic range is chosen, including：
For each first geographical location information collected, first geographical location information and the second geographical position are calculated
The distance between confidence breath；
If the distance calculated is less than predetermined threshold value, it is determined that chooses first geographical location information.
In another embodiment, this is according to second geographical location information, from the first geographical location information collected,
After choosing the geographical location information for presetting in geographic range positioned at the television equipment, this method also includes：
Obtain the user characteristic data of the television equipment；
Judge the dispensing bar of user characteristic data multi-medium data whether corresponding with the geographical location information of the selection
Part matches；
, will be more corresponding to the geographical location information of the selection if the user characteristic data matches with the fixed condition
Media data is as multi-medium data to be pushed.
In another embodiment, multi-medium data corresponding to the geographical location information using the selection is as to be pushed more
After media data, this method also includes：
According to the user of television equipment mark and the multi-medium data to be pushed, pattern identification, the figure mark are generated
Knowledge includes sequence code；
The multi-medium data to be pushed and the pattern identification are sent to the television equipment, the television equipment is used to play
During the multi-medium data, the pattern identification is shown so that the terminal scanning pattern identification, obtain the sequence code；
The sequence code that designated terminal corresponding to the multi-medium data is sent is received, the designated terminal refers to the multimedia number
According to terminal used in the owner of corresponding object, the sequence code is transferred to the designated terminal by the terminal；
User mark and the multi-medium data according to corresponding to the sequence code, generation multi-medium data application record, should
Multi-medium data application record is used to represent that the user of the television equipment is based on the multi-medium data, and mesh is completed with the owner
Mark thing exchange process.
Above-mentioned all optional technical schemes, any combination can be used to form the alternative embodiment of the disclosure, herein no longer
Repeat one by one.
Fig. 3 is a kind of flow chart of multi-medium data method for pushing according to an exemplary embodiment, such as Fig. 3 institutes
Show, the multi-medium data method for pushing is used in television equipment, comprises the following steps：
In step 301, the multi-medium data that the reception server is sent, where object corresponding to the multi-medium data
Geographical position is located in the default geographic range of the television equipment.
In step 302, the multi-medium data is played.
The method that the present embodiment provides, is sent in the default geographic range of the television equipment by server to television equipment
Object corresponding to multi-medium data, then television equipment play the multi-medium data, can be by the target near television equipment
Multi-medium data is pushed to television equipment corresponding to thing, has stronger specific aim, and granularity is small, and push rate of precision is high.
In another embodiment, this method also includes：
The pattern identification of server transmission is received, the pattern identification includes sequence code, and the pattern identification is by the server
According to the user of television equipment mark and multi-medium data generation；
When playing the multi-medium data, the pattern identification is shown so that the terminal scanning pattern identification, obtain the sequence
Code.
Fig. 4 is a kind of flow chart of multi-medium data method for pushing according to an exemplary embodiment, such as Fig. 4 institutes
Show, the interaction agent of the present embodiment is server and television equipment, is comprised the following steps：
In step 401, collection of server multi-medium data and the first geographical location information.
Wherein, it is a variety of can to include text data, image data, video data or voice data etc. for the multi-medium data
The data of type.The multi-medium data is used to illustrate one or more objects, and the object can be clothes, shoes
And other items, can also be the businessmans such as hotel, dining room, or a certain tourist attractions etc..First geographical location information is used to refer to
Show the geographical position where object corresponding to the multi-medium data, can be the geographic position name in the object location,
Or the latitude and longitude coordinates in the object location etc., the present embodiment is not limited this.
For example, when the multi-medium data is clothes advertisement, first geographical location information can be the business for selling the clothes
Trade name claims, and when the multi-medium data is hotel's advertisement, first geographical location information can be the address in the hotel.
In the present embodiment, the multi-medium data and corresponding first geographical position that the server can be uploaded with receiving terminal
Information, and store the multi-medium data and the first geographical location information received.Wherein, the terminal can be mobile phone, computer,
Video camera etc., the embodiment of the present invention is not limited this.
The server can receive the multi-medium data of any terminal upload and corresponding first geographical location information, when certain
When one user wishes to publicize its own object, the multi-medium data of the object can be produced, using terminal should
First geographical location information of multi-medium data and the object is uploaded to the server, by the server storage multimedia number
According to first geographical location information.And in practical application, the server can also only receive more matchmakers of authorization terminal upload
Volume data and corresponding first geographical location information., can should when a certain user wishes to publicize its own object
First geographical location information of multi-medium data and the object passes to the operation personnel of the server, by the fortune of the server
First geographical location information of the multi-medium data and the object is uploaded to the server by battalion's librarian use authorization terminal, by
The server storage multi-medium data and first geographical location information.
When the server receives the first geographical location information corresponding to multiple multi-medium datas and each multi-medium data
When, the first geographical location information corresponding to each multi-medium data and each multi-medium data is stored respectively.
For example, the corresponding relation that the server can be established between multi-medium data mark and the first geographical location information,
In subsequent process, the server can be identified as index with multi-medium data, the first geographical location information corresponding to inquiry, or with
First geographical location information is index, multi-medium data corresponding to inquiry.Wherein, the multi-medium data identifies unique for indicating
Multi-medium data, can be multi-medium data title, the title of the multi-medium data owner, or the server is more matchmakers
Data number of volume data distribution etc., the present embodiment is not limited this.
So that multi-medium data is identified as the title of the multi-medium data owner as an example, the corresponding relation that the server is established can
With as shown in table 1 below.
Table 1
| Multi-medium data identifies | First geographical location information |
| A hotels | Address 1 |
| B apparel brands | Address 2 |
In step 402, for each television equipment, the server obtains the second geographical position letter of the television equipment
Breath.
In the present embodiment, the television equipment can connect wireless network, be connected with the server by the wireless network.Example
Such as, the television equipment can install specified application of function, when opening the specified application of function, can specify application of function with this
Server is connected by the wireless network.This specify application of function can be social networking application, video playback application etc., accordingly,
The server can be social interaction server device or video playback server etc., and the present embodiment is not limited this.
In practical application, the server can be connected with multiple television equipments, multimedia is sent to multiple television equipments
Data, the present embodiment are illustrated by taking a television equipment as an example.
The server can collect multiple multi-medium datas, and the user of the television equipment is in these multi-medium datas
Some multi-medium datas may and be lost interest in, if all multi-medium datas are all now sent into the television equipment, push essence
Quasi- rate is very low, easily causes to harass to user, can also cause the unnecessary waste of Internet resources.And in the present embodiment, can be with
When thinking that object is near the television equipment corresponding to the multi-medium data, user can be interested in the multi-medium data.Then
In order to recommend its multi-medium data interested to user, the server can filter out object and be located near the television equipment
Multi-medium data.Therefore, the server will first obtain the second geographical location information of the television equipment.
The server can position to the television equipment, obtain the geographical location information of the television equipment, as
Two geographical location information.The server can be positioned using LBS technologies to the television equipment.For example, the television equipment connects
When connecing Wi-Fi (Wireless Fidelity, Wireless Fidelity) access point, the server uses Wi-Fi technology, and the TV is set
It is standby to be positioned.Certainly, the server can also be positioned using other modes to the television equipment, the present embodiment to this not
Limit.
In step 403, the server is according to second geographical location information, from the first geographical location information collected
In, the geographical location information preset positioned at the television equipment in geographic range is chosen, the geographical location information of the selection is corresponding
Multi-medium data as multi-medium data to be pushed.
After getting the second geographical location information of the television equipment, the server can be believed according to second geographical position
Breath, from the first geographical location information corresponding to the multiple multi-medium datas collected, choose positioned at the default ground of the television equipment
Geographical location information in the range of reason, using multi-medium data corresponding to the geographical location information of the selection as more matchmakers to be pushed
Volume data, it is sent to the television equipment.
Wherein, the default geographic range can be determined by the server, or by the user of the television equipment determine and on
The server is reached, the present embodiment is not limited this.
The default geographic range can represent that then the default geographic range refers to using the television equipment in predetermined threshold value
The heart, predetermined threshold value are the circular geographic range of radius.For each first geographical location information collected, the server calculates
The distance between first geographical location information and second geographical location information, if the distance calculated is default less than this
Threshold value, then it can determine that first geographical location information is located in the default geographic range of the television equipment, the server is chosen
First geographical location information.If the distance calculated is not less than the predetermined threshold value, first geographical position can be determined
Information presets geographic range beyond this, then the server filters out first geographical location information.
The default geographic range can also be near the television equipment building or street determined by geographic range table
Show, if the television equipment is according to the setting of user, North 3rd Ring Road to the geographic range between North 5th Ring Road is defined as the television equipment
Default geographic range, then for each first geographical location information collected, the server, which is chosen, is located at North 3rd Ring Road to north
The first geographical location information between five rings.
In above-mentioned screening process, the server can judge that first geographical location information is according to default network map
No to be preset positioned at this in geographic range, the default network map can be downloaded in advance by the server, and enter in use
Row renewal, the present embodiment are preset network map to this and not limited.
The server according to geographical location information to multi-medium data after screening, the more matchmakers that will can filter out
Volume data is sent to the television equipment, or, the server can also continue to multimedia according to the user characteristic data of user
Data are screened, and are filtered out user's multi-medium data more interested, are then forwarded to the television equipment.
The television equipment is based on user's mark and logs in the server, the account mechanism that user mark provides in the server
Lower registration, can be user's pet name, user account or telephone number of the terminal etc., the embodiment of the present invention is not limited this
It is fixed.The server can obtain user's mark of the television equipment, be identified according to the user, user characteristics number corresponding to acquisition
According to.
Wherein, the user characteristic data can generate according to user's registration information and user behavior data, the user's registration
Information is uploaded by user when registering user mark, can include personal attribute information and user ascription area information etc., this
Humanized information can include the age information of user, gender information, height information etc., and the user ascription area information can include
The place of working information of user, residence information etc., the present embodiment is not limited this.User mark, which is based on, in user performs behaviour
During making behavior, the server can count the user behavior data of user mark.For example, the server can record
User's uses vestige, by being counted to user using vestige, obtains user behavior occurrence frequency information.User's row
It can include user for occurrence frequency information and watch the frequency of text data, frequency of user's viewing video data etc., this hair
Bright embodiment is not limited this.
The corresponding relation that the server can be established between user's mark and user characteristic data, so as to subsequently when the service
When device gets user's mark of the television equipment, corresponding user characteristic data is inquired according to user mark.
During the collection of server multi-medium data, the fixed condition of multi-medium data can be obtained, to determine the multimedia
The user that data are applicable.When the server have chosen the geographical location information preset positioned at the television equipment in geographic range
Afterwards, the fixed condition phase of user characteristic data multi-medium data whether corresponding with the geographical location information of the selection is judged
Match somebody with somebody, if the user characteristic data matches with the fixed condition, represent that the multi-medium data is applied to the use of the television equipment
Family, then using multi-medium data corresponding to the geographical location information of the selection as multi-medium data to be pushed, so as to user
Recommend the multi-medium data.And if the user characteristic data mismatches with the fixed condition, represent multi-medium data discomfort
For the user of the television equipment, then multi-medium data corresponding to the geographical location information of the selection is filtered out, no longer to
Recommend the multi-medium data in family.
For example, the fixed condition of the multi-medium data of certain coffee shop is 18 years old to 30 years old age, the server gets electricity
After the user characteristic data of equipment, if the age information in the user characteristic data is 25 years old, it is determined that the user characteristics
Data match with the fixed condition, if the age information in the user characteristic data is 17 years old, it is determined that the user characteristics number
Mismatched according to the fixed condition.
In the present embodiment, the user characteristic data can represent the customized information of user, and the server is according to the electricity
Determine when the multi-medium data pushed, to improve depending on the user characteristic data of equipment and the fixed condition of the multi-medium data
Push rate of precision.
In step 404, the server sends multi-medium data to be pushed to the television equipment.
The server is determined after the multi-medium data pushed, and the multi-medium data is sent to the television equipment.
In practical application, the server can periodically determine multi-medium data to be pushed, the TV is sent to
Equipment, the multi-medium data in current period is played by the television equipment.Or whenever the collection of server to new multimedia
During data, new multi-medium data is pushed to the television equipment again, or, the owner of the server and the multi-medium data
Consult the term of validity of the determination multi-medium data, when determining multi-medium data failure according to current time and the term of validity,
The server pushes new multi-medium data to the television equipment again, and the present embodiment is to the server push multi-medium data
Opportunity does not limit.
In step 405, when the television equipment receives the multi-medium data, the multi-medium data is played.
When the multi-medium data is text data or image data, the server sends more matchmakers to the television equipment
Volume data, the television equipment show the multi-medium data on the display screen.For example, the television equipment can be in the television equipment
The startup page show the multi-medium data, either specify application of function the startup page show the multi-medium data or
The multi-medium data is shown in the given ad page, or, while TV programme are played, in the lower left corner of the display screen
Or the region such as lower right corner, show the multi-medium data.
When the multi-medium data is video data or voice data, the server sends more matchmakers to the television equipment
Volume data, the television equipment play the multi-medium data on the display screen.
For example, the server can generate the data flow of the multi-medium data, the data flow of the multi-medium data is inserted
Into the data flow of the currently played TV programme of the television equipment, the data flow is sent to the television equipment, then the TV
Equipment is played out based on the data flow received, can play the multi-medium data during the TV programme are played.
Wherein, the data flow can be video flowing or audio stream etc., and the present embodiment is not limited this.
And for example, the server sends the multi-medium data to the television equipment, and the television equipment preserves the multi-medium data,
When the television equipment detects that the television equipment starts, the multi-medium data is played starting the page, or, when the TV is set
During for detecting that specified application of function starts, the startup page of application of function is specified to play the multi-medium data at this, or, should
Television equipment issues the multi-medium data on the given ad page, when the operation for detecting the opening given ad page
When, play the multi-medium data.
It should be noted that the present embodiment only by it is above-mentioned it is several broadcasting multi-medium datas in a manner of exemplified by illustrate, but
The restriction to broadcast mode is not formed, the television equipment can also use other modes to play multi-medium data.
In another embodiment that the present embodiment provides, for the ease of understanding the effect of multi-medium data publicity object
Fruit, the server can also be identified according to the user of the television equipment and the multi-medium data to be pushed, and assigned sequence code should
Sequence code is used to determine user mark and the multi-medium data.The server can generate pattern identification according to the sequence code,
So that the pattern identification includes sequence code.The server sends this when the multi-medium data pushed to the television equipment, can be with
The pattern identification is sent to the television equipment, then the television equipment shows the pattern identification when playing the multi-medium data, should
The terminal scanning such as mobile phone pattern identification can be used in the user of television equipment, obtains the sequence code.Wherein, the pattern identification can
Think Quick Response Code or bar code etc., the present embodiment is not limited this.Certainly, the server directly can also be set to the TV
Preparation gives the sequence code, and when the television equipment shows the sequence code, the sequence code can be remembered by user.
In subsequent process, when the user of the television equipment carries out object exchange process with the owner of the object,
Sequence code designated terminal as used in the terminal of the user is transferred to the owner of the object.For example, the sequence code can
To inform the owner by the user, then inputted to the designated terminal by the owner, or, the terminal is given birth to according to the sequence code
Into the pattern identification, and the pattern identification is shown, the designated terminal scans the pattern identification, obtains the sequence code.The present embodiment
The branch mode of the sequence code is not limited.
If the server receives the sequence code of designated terminal transmission, it is all to represent that the sequence code has been transferred to this
The user of person, the i.e. television equipment and the owner have been completed object exchange process, then the server is according to the sequence
User mark and the multi-medium data corresponding to code, generation multi-medium data application record.Multi-medium data application record
In not only include user mark and the multi-medium data, user's mark of the designated terminal can also be included, the server connects
The time (time that i.e. user exchanges with owner progress object) for receiving the sequence code, the object exchanged, exchange
Spent amount of money etc. during object, the present embodiment is not limited this.
For example, the multi-medium data application record can be with as shown in table 2 below, can be with according to the multi-medium data application record
Determine user " user's mark 2 " and " user's mark 3 " have viewed " after multi-medium data 1 ", with " multi-medium data 1 " it is all
" user's mark 1 " has carried out object exchange process to person.
Table 2
For each multi-medium data, the server can record according to multi-medium data application, to more matchmakers
The effect of publicity of volume data is analyzed, and such as the user characteristic data of user is analyzed, and is analyzed the multi-medium data and is fitted
With the age of user, sex and behavior etc., the geographical position for being applicable user can also be analyzed, analyze the multimedia number
According to applicable geographic range, the present embodiment is not limited this.
The present embodiment can apply under the scene of publicity merchant product, when businessman wishes to publicize product, can use
The method that the present embodiment provides is publicized.During practical application, this method may comprise steps of：
(1) attendant of the server is that businessman makes multi-medium data.
The attendant can visit shoots photo or recorded video data, voice data etc. for businessman, and to these
Data carry out editing and processing, and the good multi-medium data of the effect of publicity is produced for businessman.
(2) designated terminal that attendant uses the multi-medium data, the geographical location information of businessman and businessman is set
Standby mark is uploaded onto the server, and the multi-medium data, the geographical location information and the device identification are preserved by server.
Wherein, the device identification can be phone number, user account of designated terminal etc., and the server is according to the equipment
Mark can determine the designated terminal.
(3) server obtains the geographical location information and user's mark of television equipment, chooses the default of the television equipment
The multi-medium data of businessman in geographic range, and the figure for including sequence code is generated according to user mark and the multi-medium data
Shape is identified, and the multi-medium data and the pattern identification are sent into the television equipment.
(4) television equipment plays the multi-medium data, and shows the pattern identification.
(5) user scans the pattern identification using mobile phone, obtains the sequence code, and disappeared to businessman using the sequence code
Take, enjoy the preferential activity of businessman.
(6) when user pays completion in businessman, the exchange process between user and businessman is completed, and now businessman's use refers to
Determine terminal and upload the sequence code to the server, the server user's mark and multi-medium data according to corresponding to the sequence code,
Generate multi-medium data application record.
Bought with businessman in TV station and play the period come compared with playing multi-medium data, by the server in the present embodiment
Attendant visits makes multi-medium data for businessman, and cost is relatively low, easy to operate, realizes the depth service to businessman, especially
It is applied to middle-size and small-size businessman, dining room, pet shop such as in cell.
The server can recommend the multi-medium data of businessman the user of the television equipment near businessman, granularity
It is small, improve push rate of precision, it is ensured that the validity of multi-medium data, ensure that the effect of publicity.Set for being unfamiliar with intelligence
For standby the elderly, neighbouring Business Information is would know that by way of seeing TV, operation is very easy, in breaching
The bottleneck of information is obtained under the elderly's line.
The method that the present embodiment provides, by the second geographical location information according to television equipment, from first collected
In geographical location information, the geographical location information preset positioned at the television equipment in geographic range is chosen, is recommended to television equipment
Multi-medium data corresponding to the geographical location information of selection.The multi-medium data collected is sieved according to geographical location information
Multi-medium data corresponding to object near television equipment, can be pushed to television equipment, this push mode has by choosing
Stronger specific aim, granularity is small, and push rate of precision is high, without all multi-medium datas are sent into the television equipment, avoids
Cause to harass to user, avoid the unnecessary waste of Internet resources.And the user characteristic data according to television equipment and more matchmakers
The fixed condition of volume data is determined when the multi-medium data pushed, it is possible to increase push rate of precision.
Fig. 5 is a kind of block diagram of multi-medium data pusher according to an exemplary embodiment., should referring to Fig. 5
Device includes acquisition module 501, position acquisition module 502, chooses module 503 and sending module 504.
Acquisition module 501 is configurable for gathering multi-medium data and the first geographical location information, the first geographical position
Confidence is ceased for indicating the geographical position where object corresponding to the multi-medium data；
Position acquisition module 502 is configurable for obtaining the second geographical location information of television equipment；
Choose module 503 to be configurable for according to second geographical location information, from the first geographical position collected
In information, the geographical location information preset positioned at the television equipment in geographic range is chosen, by the geographical location information of the selection
Corresponding multi-medium data is as multi-medium data to be pushed；
Sending module 504 is configurable for sending the multi-medium data to be pushed to the television equipment.
The device that the present embodiment provides, by the second geographical location information according to television equipment, from first collected
In geographical location information, the geographical location information preset positioned at the television equipment in geographic range is chosen, is recommended to television equipment
Multi-medium data corresponding to the geographical location information of selection.The multi-medium data collected is sieved according to geographical location information
Multi-medium data corresponding to object near television equipment, can be pushed to television equipment, this push mode has by choosing
Stronger specific aim, granularity is small, and push rate of precision is high.
In another embodiment, the position acquisition module 502, which is configurable for using, is based on location-based service LBS technologies,
The television equipment is positioned, obtains the second geographical location information of the television equipment.
In another embodiment, the selection module 503 is configurable for each first geographical position for collecting
Information, calculate the distance between first geographical location information and second geographical location information；If the distance calculated
Less than predetermined threshold value, it is determined that choose first geographical location information.
In another embodiment, the selection module 503 is additionally configured to the user characteristics number for obtaining the television equipment
According to；Judge the fixed condition phase of user characteristic data multi-medium data whether corresponding with the geographical location information of the selection
Match somebody with somebody；If the user characteristic data matches with the fixed condition, by multimedia corresponding to the geographical location information of the selection
Data are as multi-medium data to be pushed.
In another embodiment, the device also includes：
Pattern identification generation module is configurable for according to the user of television equipment mark and more matchmakers to be pushed
Volume data, generates pattern identification, and the pattern identification includes sequence code；
The sending module 504 is additionally configured to for sending the multi-medium data to be pushed and the figure to the television equipment
Shape identifies, and when the television equipment is configured in the broadcasting multi-medium data, shows the pattern identification so that terminal scanning
The pattern identification, obtain the sequence code；
Receiving module is configurable for receiving the sequence code that designated terminal corresponding to the multi-medium data is sent, and this refers to
Determine terminal and refer to terminal used in the owner of object corresponding to the multi-medium data, the sequence code is transferred to by the terminal
The designated terminal；
User mark and the multimedia number according to corresponding to the sequence code are configurable for using record generation module
According to generation multi-medium data application record, the multi-medium data is configurable for representing the use of the television equipment using record
Family is based on the multi-medium data, and object exchange process is completed with the owner.
Above-mentioned all optional technical schemes, any combination can be used to form the alternative embodiment of the disclosure, herein no longer
Repeat one by one.
Fig. 6 is a kind of block diagram of multi-medium data pusher according to an exemplary embodiment., should referring to Fig. 6
Device includes receiving module 601 and playing module 602.
Receiving module 601 is configurable for the multi-medium data of the reception server transmission, corresponding to the multi-medium data
Geographical position where object is located in the default geographic range of the device；
Playing module 602 is configurable for playing the multi-medium data.
The device that the present embodiment provides, is sent in the default geographic range of the television equipment by server to the device
Multi-medium data corresponding to object, then the device play the multi-medium data, can be by more matchmakers corresponding to neighbouring object
Volume data is pushed to the device, has stronger specific aim, and granularity is small, and push rate of precision is high.
In another embodiment, the device also includes：
The receiving module 601 is additionally configured to the pattern identification for receiving server transmission, and the pattern identification includes
Sequence code, the pattern identification is identified by the server according to the user of the television equipment and the multi-medium data generates；
When display module is configured in the broadcasting multi-medium data, the pattern identification is shown so that terminal scanning
The pattern identification, obtain the sequence code.
On the device in above-described embodiment, wherein modules perform the concrete mode of operation in relevant this method
Embodiment in be described in detail, explanation will be not set forth in detail herein.
It should be noted that：The multi-medium data pusher that above-described embodiment provides is when pushing multi-medium data, only
With the division progress of above-mentioned each functional module for example, in practical application, can as needed and by above-mentioned function distribution by
Different functional modules is completed, i.e., the internal structure of server and television equipment is divided into different functional modules, to complete
All or part of function described above.In addition, multi-medium data pusher and multimedia number that above-described embodiment provides
Belong to same design according to method for pushing embodiment, its specific implementation process refers to embodiment of the method, repeats no more here.
Fig. 7 is a kind of block diagram of device 700 for multi-medium data push according to an exemplary embodiment.Example
Such as, device 700 may be provided in a server.Reference picture 7, device 700 include processing component 722, and it further comprises one
Individual or multiple processors, and as the memory resource representated by memory 732, can holding by processing component 722 for storing
Capable instruction, such as application program.The application program stored in memory 732 can include it is one or more each
Corresponding to the module of one group of instruction.In addition, processing component 722 is configured as execute instruction, pushed away with performing above-mentioned multi-medium data
Delivery method.
Device 700 can also include the power management that a power supply module 726 is configured as performs device 700, and one has
Line or radio network interface 750 are configured as device 700 being connected to network, and input and output (I/O) interface 758.Dress
Putting 700 can operate based on the operating system for being stored in memory 732, such as Windows ServerTM, Mac OS XTM,
UnixTM,LinuxTM, FreeBSDTMIt is or similar.
Those skilled in the art will readily occur to the disclosure its after considering specification and putting into practice invention disclosed herein
Its embodiment.The application is intended to any modification, purposes or the adaptations of the disclosure, these modifications, purposes or
Person's adaptations follow the general principle of the disclosure and including the undocumented common knowledges in the art of the disclosure
Or conventional techniques.Description and embodiments are considered only as exemplary, and the true scope of the disclosure and spirit are by following
Claim is pointed out.
It should be appreciated that the precision architecture that the disclosure is not limited to be described above and is shown in the drawings, and
And various modifications and changes can be being carried out without departing from the scope.The scope of the present disclosure is only limited by appended claim.
Claims (12)
1. a kind of multi-medium data method for pushing, it is characterised in that methods described includes：
Multi-medium data and the first geographical location information are gathered, first geographical location information is used to indicate the multimedia number
According to the geographical position where corresponding object；
Obtain the second geographical location information of television equipment；
According to second geographical location information, from the first geographical location information collected, selection is set positioned at the TV
Geographical location information in standby default geographic range；
Using multi-medium data corresponding to the geographical location information of the selection as multi-medium data to be pushed；
According to the user of television equipment mark and the multi-medium data to be pushed, assigned sequence code, the sequence code
For determining user's mark and the multi-medium data；
Pattern identification is generated according to the sequence code, the pattern identification includes sequence code；
It is used for multi-medium data to be pushed and the pattern identification, the television equipment described in television equipment transmission
When playing the multi-medium data, the pattern identification is shown so that pattern identification described in terminal scanning, obtain the sequence
Code；
The sequence code that designated terminal corresponding to the multi-medium data is sent is received, the designated terminal refers to more matchmakers
Terminal used in the owner of object corresponding to volume data, the sequence code are transferred to the specified end by the terminal
End；
User's mark and the multi-medium data according to corresponding to the sequence code, generation multi-medium data application record,
The multi-medium data application record is used to represent that the user of the television equipment is based on the multi-medium data, with the institute
The person of having completes object exchange process, and the multi-medium data application record is used for the publicity effect for analyzing the multi-medium data
Fruit.
2. according to the method for claim 1, it is characterised in that second geographical location information for obtaining television equipment,
Including：
Using based on location-based service LBS technologies, the television equipment is positioned, obtain the television equipment second is geographical
Positional information.
3. according to the method for claim 1, it is characterised in that it is described according to second geographical location information, from collection
To the first geographical location information in, choose positioned at the television equipment preset geographic range in geographical location information, including：
For each first geographical location information collected, first geographical location information and the described second geographical position are calculated
The distance between confidence breath；
If the distance calculated is less than predetermined threshold value, it is determined that chooses first geographical location information.
4. according to the method for claim 1, it is characterised in that it is described according to second geographical location information, from collection
To the first geographical location information in, choose positioned at the television equipment preset geographic range in geographical location information after,
Methods described also includes：
Obtain the user characteristic data of the television equipment；
Judge the dispensing bar of user characteristic data multi-medium data whether corresponding with the geographical location information of the selection
Part matches；
If the user characteristic data matches with the fixed condition, by corresponding to the geographical location information of the selection
Multi-medium data is as multi-medium data to be pushed.
5. a kind of multi-medium data method for pushing, it is characterised in that methods described includes：
The multi-medium data and pattern identification that television equipment the reception server is sent, object institute corresponding to the multi-medium data
Geographical position be located in the default geographic range of the television equipment, the pattern identification includes sequence code, the figure
Mark is generated by the server according to the user of television equipment mark and the multi-medium data, and the sequence code is used for
User's mark and the multi-medium data are determined, the sequence code is marked by the server for the user of the television equipment
Know and the multi-medium data to be pushed distributes；
The television equipment shows the pattern identification so that figure described in terminal scanning when playing the multi-medium data
Mark, obtains the sequence code；
The server is additionally operable to receive the sequence code that designated terminal corresponding to the multi-medium data is sent, described to specify
Terminal refers to terminal used in the owner of object corresponding to the multi-medium data, and the sequence code is turned by the terminal
Move to the designated terminal；User's mark and the multi-medium data, generate multimedia according to corresponding to the sequence code
Data application records, and the multi-medium data application record is used to represent that the user of the television equipment is based on the multimedia
Data, object exchange process is completed with the owner, the multi-medium data application record is used to analyze the multimedia
The effect of publicity of data.
6. a kind of multi-medium data pusher, it is characterised in that described device includes：
Acquisition module, for gathering multi-medium data and the first geographical location information, first geographical location information is used to refer to
Show the geographical position where object corresponding to the multi-medium data；
Position acquisition module, for obtaining the second geographical location information of television equipment；
Module is chosen, for according to second geographical location information, from the first geographical location information collected, choosing position
The geographical location information in geographic range is preset in the television equipment, by more matchmakers corresponding to the geographical location information of the selection
Volume data is as multi-medium data to be pushed；
Sending module, for multi-medium data to be pushed described in being sent to the television equipment；
Pattern identification generation module, for according to the user of the television equipment mark and the multi-medium data to be pushed,
Assigned sequence code, the sequence code are used to determine user's mark and the multi-medium data, generated according to the sequence code
Pattern identification, the pattern identification include sequence code；
The sending module, it is additionally operable to multi-medium data to be pushed and the figure mark described in television equipment transmission
Know, the television equipment is used for when playing the multi-medium data, shows the pattern identification so that figure described in terminal scanning
Shape identifies, and obtains the sequence code；
Receiving module, the sequence code sent for receiving designated terminal corresponding to the multi-medium data, the specified end
End refers to terminal used in the owner of object corresponding to the multi-medium data, and the sequence code is shifted by the terminal
To the designated terminal；
It is raw for user's mark and the multi-medium data according to corresponding to the sequence code using record generation module
Recorded into multi-medium data application, the multi-medium data application record is used to represent that the user of the television equipment is based on institute
Multi-medium data is stated, completes object exchange process with the owner, the multi-medium data application record is used to analyze institute
State the effect of publicity of multi-medium data.
7. device according to claim 6, it is characterised in that the position acquisition module, which is used to use, is based on location-based service
LBS technologies, the television equipment is positioned, obtain the second geographical location information of the television equipment.
8. device according to claim 6, it is characterised in that the module of choosing is for each first for collecting
Geographical location information, calculate the distance between first geographical location information and second geographical location information；If institute
State the distance calculated and be less than predetermined threshold value, it is determined that choose first geographical location information.
9. device according to claim 6, it is characterised in that the selection module is additionally operable to obtain the television equipment
User characteristic data；Judge user characteristic data multi-medium data whether corresponding with the geographical location information of the selection
Fixed condition match；If the user characteristic data matches with the fixed condition, by the geography of the selection
Multi-medium data corresponding to positional information is as multi-medium data to be pushed.
10. a kind of multi-medium data pusher, it is characterised in that described device includes：
Receiving module, for the multi-medium data of the reception server transmission, where object corresponding to the multi-medium data
Geographical position is located in the default geographic range of described device；
Playing module, for playing the multi-medium data；
The receiving module, it is additionally operable to receive the pattern identification that the server is sent, the pattern identification includes sequence code, institute
State pattern identification to be generated according to the user of television equipment mark and the multi-medium data by the server, the sequence code is used
In it is determined that user mark and the multi-medium data, user of the sequence code by the server for the television equipment
Mark and the multi-medium data distribution to be pushed；
Display module, for when playing the multi-medium data, showing the pattern identification so that figure described in terminal scanning
Mark, obtains the sequence code；
The server is additionally operable to receive the sequence code that designated terminal corresponding to the multi-medium data is sent, described to specify
Terminal refers to terminal used in the owner of object corresponding to the multi-medium data, and the sequence code is turned by the terminal
Move to the designated terminal；User's mark and the multi-medium data, generate multimedia according to corresponding to the sequence code
Data application records, and the multi-medium data application record is used to represent that the user of the television equipment is based on the multimedia
Data, object exchange process is completed with the owner, the multi-medium data application record is used to analyze the multimedia
The effect of publicity of data.
A kind of 11. multi-medium data pusher, it is characterised in that including：
Processor；
For storing the memory of processor-executable instruction；
Wherein, the processor is configured as：
Multi-medium data and the first geographical location information are gathered, first geographical location information is used to indicate the multimedia number
According to the geographical position where corresponding object；
Obtain the second geographical location information of television equipment；
According to second geographical location information, from the first geographical location information collected, selection is set positioned at the TV
Geographical location information in standby default geographic range；
Using multi-medium data corresponding to the geographical location information of the selection as multi-medium data to be pushed；
According to the user of television equipment mark and the multi-medium data to be pushed, assigned sequence code, the sequence code
For determining user's mark and the multi-medium data；
Pattern identification is generated according to the sequence code, the pattern identification includes sequence code；
It is used for multi-medium data to be pushed and the pattern identification, the television equipment described in television equipment transmission
When playing the multi-medium data, the pattern identification is shown so that pattern identification described in terminal scanning, obtain the sequence
Code；
The sequence code that designated terminal corresponding to the multi-medium data is sent is received, the designated terminal refers to more matchmakers
Terminal used in the owner of object corresponding to volume data, the sequence code are transferred to the specified end by the terminal
End；
User's mark and the multi-medium data according to corresponding to the sequence code, generation multi-medium data application record,
The multi-medium data application record is used to represent that the user of the television equipment is based on the multi-medium data, with the institute
The person of having completes object exchange process, and the multi-medium data application record is used for the publicity effect for analyzing the multi-medium data
Fruit.
A kind of 12. multi-medium data pusher, it is characterised in that including：
Processor；
For storing the memory of processor-executable instruction；
Wherein, the processor is configured as：
The multi-medium data and pattern identification that the reception server is sent, the geography corresponding to the multi-medium data where object
Position is located in the default geographic range of described device, and the pattern identification includes sequence code, and the pattern identification is by the clothes
Device be engaged according to the user of television equipment mark and multi-medium data generation, the sequence code is used to determine user's mark
With the multi-medium data, the sequence code by the server for the television equipment user mark and it is described to be pushed
Multi-medium data distributes；
When playing the multi-medium data, the pattern identification is shown so that pattern identification described in terminal scanning, obtain described
Sequence code；
The server is additionally operable to receive the sequence code that designated terminal corresponding to the multi-medium data is sent, described to specify
Terminal refers to terminal used in the owner of object corresponding to the multi-medium data, and the sequence code is turned by the terminal
Move to the designated terminal；User's mark and the multi-medium data, generate multimedia according to corresponding to the sequence code
Data application records, and the multi-medium data application record is used to represent that the user of the television equipment is based on the multimedia
Data, object exchange process is completed with the owner, the multi-medium data application record is used to analyze the multimedia
The effect of publicity of data.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510090784.6A CN104717526B (en) | 2015-02-28 | 2015-02-28 | Multi-medium data method for pushing and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510090784.6A CN104717526B (en) | 2015-02-28 | 2015-02-28 | Multi-medium data method for pushing and device |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN104717526A CN104717526A (en) | 2015-06-17 |
| CN104717526B true CN104717526B (en) | 2018-02-02 |
Family
ID=53416408
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510090784.6A Active CN104717526B (en) | 2015-02-28 | 2015-02-28 | Multi-medium data method for pushing and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104717526B (en) |
Families Citing this family (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105207897A (en) * | 2015-09-25 | 2015-12-30 | 北京奇艺世纪科技有限公司 | Method and device for recommending videos to mobile equipment |
| CN106649400A (en) * | 2015-11-03 | 2017-05-10 | 阿里巴巴集团控股有限公司 | Method, device and system for recommending multimedia object, terminal and server |
| CN105872790A (en) * | 2015-12-02 | 2016-08-17 | 乐视网信息技术（北京）股份有限公司 | Method and system for recommending audio/video program |
| CN105898424A (en) * | 2015-12-10 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Video recommendation method and system and server |
| CN108462887A (en) * | 2017-02-17 | 2018-08-28 | 中国移动通信集团辽宁有限公司 | Location-based audio/video processing method, docking server and equipment |
| CN107819827B (en) * | 2017-10-16 | 2021-03-12 | 阔视（北京）科技有限公司 | Advertising delivery method, device and system |
| CN111385596A (en) * | 2018-12-29 | 2020-07-07 | 广州市百果园信息技术有限公司 | Live content isolation method and device |
| CN114840795A (en) * | 2022-04-26 | 2022-08-02 | 北京达佳互联信息技术有限公司 | A method, device, device and storage medium for pushing resources |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102802049A (en) * | 2012-08-24 | 2012-11-28 | 章锋 | Mobile phone and television dual-screen interaction advertisement and program mode |
| CN103763178A (en) * | 2014-01-03 | 2014-04-30 | 腾讯科技（深圳）有限公司 | Information pushing method, server, user terminal and system |
| CN103841190A (en) * | 2014-02-28 | 2014-06-04 | 广州华多网络科技有限公司 | Information acquisition method, device and system, and information sharing method, device and system |
| CN104105061A (en) * | 2014-07-21 | 2014-10-15 | 广州唯品会网络技术有限公司 | Information pushing method and system |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20140215506A1 (en) * | 2013-01-25 | 2014-07-31 | Mobitv, Inc. | Time context weighted content recommendation |
-
2015
- 2015-02-28 CN CN201510090784.6A patent/CN104717526B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102802049A (en) * | 2012-08-24 | 2012-11-28 | 章锋 | Mobile phone and television dual-screen interaction advertisement and program mode |
| CN103763178A (en) * | 2014-01-03 | 2014-04-30 | 腾讯科技（深圳）有限公司 | Information pushing method, server, user terminal and system |
| CN103841190A (en) * | 2014-02-28 | 2014-06-04 | 广州华多网络科技有限公司 | Information acquisition method, device and system, and information sharing method, device and system |
| CN104105061A (en) * | 2014-07-21 | 2014-10-15 | 广州唯品会网络技术有限公司 | Information pushing method and system |
Also Published As
| Publication number | Publication date |
|---|---|
| CN104717526A (en) | 2015-06-17 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN104717526B (en) | Multi-medium data method for pushing and device | |
| US8356005B2 (en) | Identifying events | |
| CN104636336B (en) | A kind of method and apparatus of video search | |
| EP2919123B1 (en) | Communication terminal, communication method, program, and communication system | |
| CN103563414B (en) | Mobile network operator identification | |
| CN105165031B (en) | Local interaction plateform system based on voice signal and the local interaction service providing method using the system | |
| CN106506696A (en) | Advertisement sending method and device | |
| KR20120104648A (en) | Apparatus and method for recommending person tailored contents and its system and method | |
| CN104769589B (en) | Communication terminal, information processing device, communication method, information processing method, program, and communication system | |
| CN108134951A (en) | For recommending the method and apparatus of broadcasting content | |
| CN104717302B (en) | A kind of information-pushing method and device | |
| CN102905172A (en) | Method, Internet terminal, server and system for collecting television audience rating data | |
| CN105072591A (en) | A method and system for pushing personalized information based on mobile terminal | |
| JP2004013195A (en) | Advertisement display system and advertisement display program | |
| CN103176997A (en) | Publishing and receiving system for multi-dimensional information | |
| CN103686240A (en) | Program recommending method and system | |
| CN106997506A (en) | The group technology and its system for the same space equipment marketed for striding equipment | |
| CN106658161B (en) | Set top box information pushing method based on connection relation and set top box | |
| US20120158769A1 (en) | Music distribution and identification systems and methods | |
| CN103248496A (en) | Information broadcasting system based on HTML 5 (hypertext markup language 5) | |
| US9569440B2 (en) | Method and apparatus for content manipulation | |
| JP6205700B2 (en) | Information providing system, apparatus for receiving provided information, apparatus for transmitting provided information, program, and information providing method | |
| CN103945324A (en) | Regional information pushing system | |
| CN103248497A (en) | Data broadcasting system based on positions | |
| Uzun et al. | Turning the OpenMobileNetwork into a live crowdsourcing platform for semantic context-aware services |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |