CN104581371A - Method, terminal, sever and system for media interaction - Google Patents

Abstract

This application discloses a method, terminal, server and system for media interaction. A specific implementation of the method includes: in response to receiving interactive content information, obtaining corresponding interactive related information and current channel information; based on the interactive content information and the interactive related information, generating interaction request information; according to the Determine the address of the corresponding server according to the channel information; send the interaction request information to the server according to the address, so that the server can obtain the interaction result information according to the interaction request information; receive the interaction result from the server information. This embodiment realizes the interaction between the user and the media without relying on a third-party communication tool, improves the efficiency of the interaction, and makes full use of the interaction resources.

Description

Method, terminal, server and system for media interaction

technical field

The present application relates to the technical field of communication, specifically to the technical field of video communication, and in particular to a method, terminal, server and system for media interaction.

Background technique

When using traditional terminals to play media, users can only passively accept media content. For example, when a user watches a TV show or movie, they can only watch the content and cannot interact with the program provider. However, the current demand for interaction between users and media is extensive. For example, when viewers watch TV programs, they can participate in real-time voting, group buying, and coupons for some events, products, and merchants in the programs.

In order to make up for the lack of interaction, the producers of some TV programs provide some simple interaction methods, for example, leaving phone numbers, SMS platform numbers, QR codes, etc. at the bottom of the screen while the program is broadcasting. Users can interact with media providers through third-party communication tools, such as telephones and mobile phones. However, the above-mentioned method relies on a third-party communication tool, and additional communication costs may be generated. Therefore, the interaction efficiency is low and the interaction resources are not fully utilized.

Contents of the invention

The present application provides a method, terminal, server and system for media interaction.

In a first aspect, the present application provides a method for media interaction, the method comprising: in response to receiving interactive content information, acquiring corresponding interactive associated information and current channel information; based on the interactive content information and the The interaction associated information is generated to generate interaction request information; the address of the corresponding server is determined according to the channel information; the interaction request information is sent to the server according to the address, so that the server can obtain interaction information according to the interaction request information Result information: receiving the interaction result information from the server.

In some implementation manners, the interaction request information includes: the interaction content information, the interaction association information, and user-related information.

In some preferred implementation manners, the interaction association information includes: the time when the interaction content information is received and the interaction type corresponding to the interaction content information.

In some embodiments, the determining the address of the corresponding server according to the channel information includes: finding the address of the server corresponding to the channel information in the stored data according to the channel information as the server the address of.

In some embodiments, the method further includes: storing the interaction result in association with the time when the corresponding interactive content information is received and the corresponding channel information.

In some preferred implementation manners, the method further includes: displaying the interaction result selected by the user at a predetermined position on the screen according to the user's operation.

In some preferred implementation manners, the method further includes: sending the interaction result to a preset storage medium.

In some preferred implementation manners, the sending the interaction result to the preset storage medium includes: determining the interaction type corresponding to the interaction result; finding the address of the storage medium corresponding to the interaction type; sending according to the address The result of said interaction.

In some preferred implementation manners, the user-related information includes at least one of the following: user ID, terminal ID, and terminal MAC address.

In some preferred implementation manners, the user-related information further includes: an address of a preset storage medium.

In a second aspect, the present application provides a method for media interaction, the method comprising: receiving interaction request information from a terminal, the interaction request information being generated by the terminal based on interaction content information and interaction association information; judging the Whether the interaction request information is valid information; in response to the interaction request information being valid information, obtain a corresponding interaction result based on the interaction request information; and send the interaction result to the terminal.

In some implementation manners, the interaction request information includes: the interaction content information, the interaction association information and user-related information.

In some preferred implementation manners, the interaction association information includes: the moment when the terminal receives the interaction content information and the interaction type corresponding to the interaction content information.

In some preferred implementation manners, the judging whether the interaction request information is valid information includes: determining the corresponding interaction event according to the moment when the terminal receives the interaction content information; judging whether the interaction type is related to the Whether the interaction event matches; if yes, determine that the interaction request information is valid information.

In some implementations, the obtaining the corresponding interaction result based on the interaction request information includes: analyzing the interaction request information according to predetermined interaction rules to obtain the corresponding interaction result; or sending the interaction request information to A corresponding interactive platform to obtain a corresponding interactive result from the interactive platform.

In some preferred implementation manners, the user-related information includes at least one of the following: user ID, terminal ID, and terminal MAC address.

In some preferred implementation manners, the user-related information further includes: an address of a preset storage medium.

In some preferred implementation manners, the method further includes: sending the interaction result to a preset storage medium.

In a third aspect, the present application provides a terminal for media interaction, the terminal comprising: an acquisition unit, configured to acquire corresponding interaction association information and current channel information in response to receiving interactive content information; a generation unit, It is used to generate interaction request information based on the interaction content information and the interaction association information; the determining unit is used to determine the address of the corresponding server according to the channel information; the sending unit is used to send the server to the server according to the address Sending the interaction request information for the server to determine interaction result information according to the interaction request information; a receiving unit configured to receive the interaction result information from the server.

In some implementation manners, the interaction request information includes: the interaction content information, the interaction association information and user-related information.

In some preferred implementation manners, the interaction association information includes: the time when the interaction content information is received and the interaction type corresponding to the interaction content information.

In some implementations, the determining unit is specifically configured to: find an address of a server corresponding to the channel information from stored data according to the channel information as the address of the server.

In some implementation manners, the terminal further includes: a storage unit, configured to associate and store the interaction result with the time when the corresponding interaction content information is received and corresponding channel information.

In some preferred embodiments, the terminal further includes: a display unit, configured to display the interaction result selected by the user at a predetermined position on the screen according to the user's operation.

In some preferred implementation manners, the terminal further includes: an interaction result sending unit, configured to send the interaction result to a preset storage medium.

In some preferred embodiments, the interaction result sending unit includes: an interaction type determination subunit, configured to determine the interaction type corresponding to the interaction result; a search subunit, configured to search for the address of the storage medium corresponding to the interaction type ; A result sending subunit, configured to send the interaction result according to the address.

In some preferred implementation manners, the user-related information includes at least one of the following: user ID, terminal ID, and terminal MAC address.

In some preferred implementation manners, the user-related information further includes: an address of a preset storage medium.

In a fourth aspect, the present application provides a server for media interaction. The server includes: an interaction request information receiving unit configured to receive interaction request information from a terminal, and the interaction request information is provided by the terminal based on interactive content information. and interaction-related information generation; a judging unit, configured to determine whether the interaction request information is valid information; an interaction result acquisition unit, configured to respond to the interaction request information being valid information, and obtain a corresponding interaction based on the interaction request information Result; a feedback unit, configured to send the interaction result to the terminal.

In some implementation manners, the interaction request information includes: the interaction content information, the interaction association information and user-related information.

In some preferred implementation manners, the interaction association information includes: the moment when the terminal receives the interaction content information and the interaction type corresponding to the interaction content information.

In some preferred embodiments, the judging unit includes: an interactive event determining subunit, configured to determine a corresponding interactive event according to the moment when the terminal receives the interactive content information; a matching subunit, configured to judge the Whether the interaction type matches the interaction event; the judging result determination subunit is configured to determine that the interaction request information is valid information when the interaction type matches the interaction event.

In some implementations, the interaction result acquisition unit is specifically configured to: analyze the interaction request information according to predetermined interaction rules to obtain corresponding interaction results; or send the interaction request information to the corresponding interaction platform to obtain from The interaction platform obtains corresponding interaction results.

In some preferred implementation manners, the user-related information includes at least one of the following: user ID, terminal ID, and terminal MAC address.

In some preferred implementation manners, the user-related information further includes: an address of a preset storage medium.

In some preferred implementation manners, the feedback unit is further configured to: send the interaction result to a preset storage medium.

In the fifth aspect, the present application provides a system for media interaction, including the terminal described in the third aspect or any possible implementation of the third aspect and the fourth aspect or any possible implementation of the fourth aspect Implementation of the server as described.

The method, terminal, server, and system for media interaction provided by this application send the interaction request information generated based on the interaction content information and interaction association information input by the user to the server corresponding to the channel, and receive the information generated based on the interaction request information. information about the interaction results. Without relying on a third-party communication tool, the interaction between the user and the media is realized, the efficiency of the interaction is improved, and the interactive resources are fully utilized.

Description of drawings

Other characteristics, objects and advantages of the present application will become more apparent by reading the detailed description of non-limiting embodiments made with reference to the following drawings:

FIG. 1 is a flowchart of an embodiment of a method for media interaction provided by the present application;

FIG. 2 is a flowchart of an embodiment of a method for sending an interaction result to a preset storage medium provided by the present application;

FIG. 3 is a flowchart of another embodiment of the method for media interaction provided by the present application;

FIG. 4 is a schematic structural diagram of an embodiment of a terminal for media interaction provided by the present application;

FIG. 5 is a schematic structural diagram of an embodiment of a server for media interaction provided by the present application;

Fig. 6 is a schematic structural diagram of an embodiment of a system for media interaction provided by the present application.

Detailed ways

The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

Please refer to FIG. 1 , which shows a process 100 of an embodiment of a method for media interaction. In this embodiment, a terminal capable of playing video programs and a server capable of processing media interaction are used for illustration. Those skilled in the art can understand that the terminal includes, but is not limited to, smart phones, tablet computers, laptop computers, desktop computers, smart TVs, Internet TV boxes connected to digital TVs, and the like. The server may be any server corresponding to a TV channel and establishing a connection with the terminal, and the server may be one server or a server group composed of multiple servers.

As shown in FIG. 1 , in step 101 , in response to receiving interactive content information, corresponding interactive associated information and current channel information are acquired.

In this embodiment, the user can input interactive content information to the terminal through an external device. For example, the user can input interactive content information to the terminal by operating a remote control, or input interactive content information to the terminal through an input device with a voice recognition function. , it is also possible to input interactive content information and the like to the terminal through some preset gesture operation. This application is not limited in this respect.

Generally speaking, there are many types of interaction, such as voting, purchasing items recommended in a program, group buying, obtaining coupons, making comments, or drawing prizes. limited. The interactive content information is the specific content delivered by the user during the interaction. For example, when the interaction type is voting, the interactive content information can be the number of the support object selected by the user; when the interaction type is purchase, the interactive content information can be the The number of items to be purchased and the quantity to be purchased; when the interaction type is a comment, the interactive content information can be the comment content entered by the user; when the interaction type is a lottery draw, the interactive content information can be the user’s mobile phone number, ID number or user ID etc. This application is not limited in this respect.

In this embodiment, the interaction related information includes: the time when the interactive content information is received and the interaction type corresponding to the interactive content information. Specifically, the moment when the interactive content information is received is the moment when the user initiates the interaction, because after the user initiates the interaction, the interactive content information can be received by the terminal immediately (the time required for the process of transmitting the interactive content information can be ignored) . When the terminal receives the interactive content information, it can trigger the time recording module in the terminal to record the time.

It should be noted that the interaction type corresponding to the interaction content information may be determined according to the information sent by the user to the terminal. For example, in one implementation, in addition to interactive content information, the information sent by the user to the terminal may also include interactive type information (for example, there is an interactive type selection button on the input device, which requires the user to first input the interactive type, and then input interaction content information), the terminal can directly obtain the corresponding interaction type from the information sent by the user. In another implementation, each type of interactive content information has a different content format, and the terminal may determine the corresponding interaction type according to the content format of the interactive content information. It can be understood that there may be other ways to obtain the interaction type corresponding to the interactive content information, which is not limited in this application.

Next, in step 102, interaction request information is generated based on the above-mentioned interaction content information and interaction association information.

In this embodiment, the interaction request information includes at least interaction content information, interaction association information, and user-related information. It can be understood that the interaction request information may also include some optional extended information, for example, authentication code and current channel information, etc., which is not limited in this application. Extended information can be added and set by the user.

Wherein, the user-related information includes at least one of the following: user ID, terminal ID and MAC address of the terminal. The user-related information may also include the address of a preset storage medium (used to instruct the server to send the interaction result information to the corresponding storage medium).

Then, in step 103, the address of the corresponding server is determined according to the channel information.

In an implementation of this embodiment, determining the address of the corresponding target server according to the channel information includes: finding the address of the server corresponding to the channel information in stored data as the address of the target server according to the channel information. Specifically, the terminal stores the addresses of the interactive platform servers corresponding to different channels, each address is associated with its corresponding channel (can be associated through the channel ID), the terminal can determine the channel ID according to the current channel information, and according to The channel ID looks up the address of the corresponding server as the target server.

In another implementation, the terminal can send verification information including current channel information to the interactive platform server corresponding to each channel, and the server corresponding to the channel will send feedback information passing the verification to the terminal, and the terminal can send the The server that passes the verified feedback information is used as the target server. It can be understood that there are many ways to determine the address of the corresponding target server according to the channel information, which is not limited in this application.

Next, in step 104, send interaction request information to the server according to the address above, so that the server can obtain interaction result information according to the interaction request information.

Finally, in step 105, interaction result information is received from the above-mentioned server.

In this embodiment, after the interaction request information is sent to the target server, the server obtains the interaction result information according to the interaction request information, and then feeds back the interaction result information to the terminal.

In the method for media interaction provided by the above-mentioned embodiments of the present application, the interaction request information generated based on the interaction content information and interaction association information input by the user is sent to the server corresponding to the channel, and the interaction request information generated based on the interaction request information is received. result information. Without relying on a third-party communication tool, the interaction between the user and the media is realized, the efficiency of the interaction is improved, and the interactive resources are fully utilized.

In some optional implementation manners, the method for media interaction may further include: storing the interaction result in association with the time when the corresponding interaction content information is received and the corresponding channel information.

In this embodiment, after receiving the interaction result sent by the server, the terminal can directly display the interaction result at a predetermined position on the screen (such as the upper left corner or lower right corner of the screen, etc.), but the display of the interaction result may affect A user watches a program. Therefore, preferably, the interaction result can be saved, so that the user can selectively view the saved interaction result after the program ends.

Preferably, when saving the interaction result, the moment when the user initiates the interaction (that is, the moment when the terminal receives the interactive content information sent by the user) and the channel information can be stored in association with the corresponding interaction result, so that the user can View the results of the interaction. It is also possible to associate and store the interaction type and the corresponding interaction result. Those skilled in the art can understand that other information can also be stored in association with the corresponding interaction result, which is not limited in this application.

In some optional implementation manners, the method for media interaction may further include: displaying an interaction result selected by the user at a predetermined position on the screen according to an operation of the user.

In this embodiment, after receiving the interaction result sent by the server, the terminal saves the interaction result. After the program ends, the user can view the saved interaction results according to time, channel or interaction type.

In some optional implementation manners, the method for media interaction may further include: sending the interaction result to a preset storage medium.

In this embodiment, the preset storage medium may be a network storage medium, for example, a mailbox, WeChat, Weibo, personal space, instant messaging tool, etc. of a designated account preset by the user. It can be understood that the preset storage medium may be in various forms, which is not limited in this application.

It should be noted that all the interaction results can be sent to a unique preset storage medium (for example, all interaction results are sent to the user's mailbox), or the interaction results can be sent to the storage medium corresponding to the interaction type according to the interaction type (for example, sending the interaction result of the interaction type of lottery to the user's mailbox, such as sending the interaction result of the interaction type of voting to the user's Weibo), this application is not limited to this.

In this embodiment, the terminal sends the interaction result to the preset storage medium. It can be understood that the server may also send the interaction result to the preset storage medium, which is not limited in this application.

Further referring to FIG. 2 , it shows a process 200 of an embodiment of a method for sending an interaction result to a preset storage medium. In this embodiment, the terminal sends the interaction result to the storage medium corresponding to the interaction type according to the interaction type.

As shown in FIG. 2, in step 201, the interaction type corresponding to the interaction result is determined.

Next, in step 202, the address of the storage medium corresponding to the above interaction type is searched.

In this embodiment, addresses of multiple preset storage media are stored in the terminal, for example, user's mailbox, blog, microblog and so on. Each storage medium corresponds to one or more interaction types, wherein the correspondence between storage media and interaction types can be preset by the user. For example, when the interaction type is lottery drawing, the user may set the corresponding storage medium as the user's mailbox. For another example, when the interaction type is voting, the user may set the corresponding storage medium as the user's Weibo and so on. It can be understood that there may be various correspondences between storage media and interaction types, which is not limited in this application.

Finally, in step 203, the interaction result is sent according to the above address.

Further referring to FIG. 3 , it shows a flow 300 of another embodiment of the method for media interaction. In this embodiment, for ease of understanding, a terminal capable of playing video programs and a server capable of processing media interaction are used as examples for illustration. Those skilled in the art can understand that the terminal includes, but is not limited to, smart phones, tablet computers, laptop computers, desktop computers, smart TVs, Internet TV boxes connected to digital TVs, and the like. The server may be any server corresponding to a TV channel and establishing a connection with the terminal, and the server may be one server or a server group composed of multiple servers.

As shown in FIG. 3 , in step 301 , interaction request information is received from a terminal, and the interaction request information is generated by the terminal based on interaction content information and interaction association information.

In this embodiment, the interaction request information includes at least interaction content information, interaction association information, and user-related information. It can be understood that the interaction request information may also include some optional extended information, for example, authentication code and current channel information, etc., which is not limited in this application.

Wherein, the interaction related information includes: the moment when the terminal receives the interactive content information and the interaction type corresponding to the interactive content information. The user-related information includes at least one of the following: user ID, terminal ID, and terminal MAC address. The user-related information may also include the address of a preset storage medium (used to instruct the server to send the interaction result information to the corresponding storage medium).

Next, in step 302, it is judged whether the interaction request information is valid information.

In this embodiment, firstly, the corresponding interaction event is determined according to the moment when the user initiates the interaction (ie, the moment when the terminal receives the interactive content information sent by the user) included in the interaction request information. Specifically, the server stores all the interactive events of its corresponding channel in a certain period of time. Therefore, the interactive event corresponding to each time point is unique, and the corresponding interactive event can be determined according to the moment when the user initiates the interaction. event.

Then, it is judged whether the interaction type included in the interaction request information matches the interaction event. Specifically, each interaction event corresponds to a unique interaction type, and if the interaction type matches the above-mentioned interaction event, it is determined that the above-mentioned interaction request information is valid information.

Next, in step 303, in response to the interaction request information being valid information, a corresponding interaction result is acquired based on the interaction request information.

In an implementation manner of this embodiment, the interaction request information is analyzed according to a predetermined interaction rule to obtain a corresponding interaction result. For example, when a user interacts with a vote, the interaction request information sent to the server includes the number of the object selected by the user, and the server counts the number and can generate a feedback message based on the number (for example, you have successfully voted for XXX , thank you for your participation) as an interaction result. For another example, when a user interacts with a group purchase, the interaction request information sent to the server includes information such as the number of the group purchase activity selected by the user and the number of group purchases. Enough, whether the request submission time is ranked first, etc.), decide whether to return the group buying coupon to the user. If the group buying coupon is not returned to the user, a prompt message of group buying failure is generated as the interaction result. If a group buying coupon is returned to the user, a QR code or a verification code for the group buying activity is generated.

In another implementation, the above interaction request information is sent to a corresponding interaction platform to obtain a corresponding interaction result from the interaction platform. For example, the server may send the interaction request information to the interaction platform corresponding to the interaction event according to the interaction event corresponding to the interaction, and the interaction platform analyzes and processes the interaction request information, and feeds back the obtained interaction result to the server.

Finally, in step 303, the interaction result is sent to the terminal.

In some optional implementation manners, the method for media interaction may further include: sending the interaction result to a preset storage medium.

In this embodiment, the preset storage medium may be a network storage medium, for example, a mailbox, WeChat, Weibo, personal space, instant messaging tool, etc. of a designated account preset by the user. If the user-related information further includes the address of the preset storage medium, the server may also send the interaction result to the preset storage medium. In one implementation, all the interaction results can be sent to a unique preset storage medium (for example, all the interaction results are sent to the user's mailbox), or the interaction results can be sent to the storage corresponding to the interaction type according to the interaction type. media (for example, sending the interaction result of the interaction type being lottery to the user's mailbox, such as sending the interaction result of the interaction type of voting to the user's Weibo), this application is not limited to this.

It should be noted that, in this embodiment, the server sends the interaction result to a preset storage medium. It can be understood that the server may send the interaction result to the terminal, and then the terminal sends the interaction result to a preset storage medium. Alternatively, when the server sends the interaction result to the terminal, the server sends the interaction result to a preset storage medium.

It should be noted that, although operations of the methods of the present invention are depicted in the drawings in a particular order, this does not require or imply that the operations must be performed in that particular order, or that all illustrated operations must be performed to achieve the desired results. . Conversely, the steps depicted in the flowcharts may be performed in an altered order. For example, in the process 100 of FIG. 1 , step 103 may be performed first to determine the address of the corresponding server according to the channel information, and then step 102 is performed to generate interaction request information based on the interaction content information and interaction association information. Additionally or alternatively, certain steps may be omitted, multiple steps may be combined into one step for execution, and/or one step may be decomposed into multiple steps for execution.

Further referring to FIG. 4 , it shows a schematic structural diagram 400 of an embodiment of a terminal for media interaction.

As shown in FIG. 4 , the terminal 400 for media interaction in this embodiment includes: an acquiring unit 401 , a generating unit 402 , a determining unit 403 , a sending unit 404 , and a receiving unit 405 . Wherein, the obtaining unit 401 is configured to obtain corresponding interactive related information and current channel information in response to receiving interactive content information. The generating unit 402 is configured to generate interaction request information based on the interaction content information and the interaction association information. The determining unit 403 is configured to determine the address of the corresponding server according to the channel information. The sending unit 404 is configured to send the interaction request information to the server according to the address, so that the server can determine interaction result information according to the interaction request information. The receiving unit 405 is configured to receive the interaction result information from the server.

In some optional implementation manners, the interaction request information includes: the interaction content information, the interaction association information, and user-related information.

In some optional implementation manners, the interaction association information includes: the time when the interaction content information is received and the interaction type corresponding to the interaction content information.

In some optional implementation manners, the determining unit 403 is specifically configured to: find an address of a server corresponding to the channel information in stored data according to the channel information as the address of the server.

In some optional implementation manners, the terminal 400 further includes a storage unit (not shown), configured to associate and store the interaction result with the time when the corresponding interactive content information is received and the corresponding channel information .

In some optional implementation manners, the terminal 400 further includes a display unit (not shown), configured to display the interaction result selected by the user at a predetermined position on the screen according to the user's operation.

In some optional implementation manners, the terminal 400 further includes an interaction result sending unit (not shown), configured to send the interaction result to a preset storage medium.

In some optional implementation manners, the interaction result sending unit includes an interaction type determining subunit, a searching subunit, and a result sending subunit (not shown). The interaction type determination subunit is used to determine the interaction type corresponding to the interaction result. The search subunit is used for searching the address of the storage medium corresponding to the interaction type. The result sending subunit is used for sending the interaction result according to the address.

In some optional implementation manners, the user-related information includes at least one of the following: a user ID, a terminal ID, and a MAC address of the terminal.

In some optional implementation manners, the user-related information further includes: an address of a preset storage medium.

Further referring to FIG. 5 , it shows a structural diagram 500 of an embodiment of a media interaction server.

As shown in FIG. 5 , the media interaction server 500 of this embodiment includes: an interaction request information receiving unit 501 , a judgment unit 502 , an interaction result acquisition unit 503 , and a feedback unit 504 . Wherein, the interaction request information receiving unit 501 is configured to receive the interaction request information from the terminal, the interaction request information is generated by the terminal based on the interaction content information and the interaction association information. The judging unit 502 is configured to judge whether the interaction request information is valid information. The interaction result obtaining unit 503 is configured to obtain a corresponding interaction result based on the interaction request information in response to the interaction request information being valid information. The feedback unit 504 is configured to send the interaction result to the terminal.

In some optional implementation manners, the interaction request information includes: the interaction content information, interaction association information, and user-related information.

In some optional implementation manners, the interaction association information includes: the moment when the terminal receives the interaction content information and the interaction type corresponding to the interaction content information.

In some optional implementation manners, the judging unit 502 includes an interaction event determining subunit, a matching subunit and a judging result determining subunit (not shown). The interactive event determining subunit is configured to determine a corresponding interactive event according to the moment when the terminal receives the interactive content information. The matching subunit is used for judging whether the interaction type matches the interaction event. The judging result determination subunit is configured to determine that the interaction request information is valid information when the interaction type matches the interaction event.

In some optional implementation manners, the interaction result acquiring unit is specifically configured to: analyze the interaction request information according to a predetermined interaction rule to obtain a corresponding interaction result; or send the interaction request information to a corresponding interaction platform for Obtain corresponding interaction results from the interaction platform.

In some optional implementation manners, the user-related information includes at least one of the following: a user ID, a terminal ID, and a MAC address of the terminal.

In some optional implementation manners, the user-related information further includes: an address of a preset storage medium.

In some optional implementation manners, the feedback unit 504 is further configured to send the interaction result to a preset storage medium.

Further referring to FIG. 6 , it shows a structural diagram 600 of an embodiment of a system for media interaction.

As shown in Figure 6, the system 600 for media interaction of this embodiment includes: a terminal 400 for media interaction and a server 500 for media interaction, the terminal 400 for media interaction is used to respond to receiving interactive content Information, to obtain the corresponding interaction information and current channel information; based on the interaction content information and the interaction information, generate interaction request information; determine the address of the corresponding server according to the channel information; The server sends the interaction request information for the server to obtain the interaction result information according to the interaction request information; and receives the interaction result information from the server. The server 500 for media interaction is used to receive interaction request information from the terminal, the interaction request information is generated by the terminal based on the interaction content information and interaction association information; determine whether the interaction request information is valid information; respond to the The interaction request information is valid information, and a corresponding interaction result is obtained based on the interaction request information; and the interaction result is sent to the terminal.

It should be understood that the units or modules recorded in the terminal 400, the server 500 and the system 600 correspond to the steps in the method described with reference to Figs. 1-3. Therefore, the operations and features described above for the method are also applicable to the terminal 400, the server 500 or the system 600 and the units contained therein, and details are not repeated here.

The unit modules involved in the embodiments described in the present application may be implemented by means of software, or may be implemented by means of hardware. The described unit modules can also be set in a processor, for example, it can be described as: a processor includes an acquisition unit, a generation unit, a determination unit, a sending unit, and a receiving unit. Wherein, the names of these unit modules do not constitute a limitation on the unit module itself under certain circumstances, for example, the acquisition unit may also be described as "a unit for acquiring interaction-related information and current channel information".

As another aspect, the present application also provides a computer-readable storage medium. The computer-readable storage medium may be the computer-readable storage medium included in the terminal or server in the above-mentioned embodiments; it may also be a separate , a computer-readable storage medium not incorporated into a terminal. The computer-readable storage medium stores one or more programs, and the programs are used by one or more processors to execute the method for media interaction described in this application.

The above description is only a preferred embodiment of the present application and an illustration of the applied technical principle. Those skilled in the art should understand that the scope of the invention involved in this application is not limited to the technical solution formed by the specific combination of the above-mentioned technical features, but should also cover the technical solutions made by the above-mentioned technical features without departing from the inventive concept. Other technical solutions formed by any combination of or equivalent features thereof. For example, a technical solution formed by replacing the above-mentioned features with technical features with similar functions disclosed in this application (but not limited to).

Claims (21)

1. A method for media interaction, characterized in that the method comprises: In response to receiving interactive content information, obtain corresponding interactive associated information and current channel information; generating interaction request information based on the interaction content information and the interaction association information; determining the address of the corresponding server according to the channel information; sending the interaction request information to the server according to the address, so that the server can obtain interaction result information according to the interaction request information; The interaction result information is received from the server. 2. The method according to claim 1, wherein the interaction request information comprises: the interaction content information, the interaction association information and user-related information. 3 . The method according to claim 2 , wherein the interaction association information includes: the time when the interaction content information is received and the interaction type corresponding to the interaction content information. 4 . 4. The method according to claim 1, wherein the determining the address of the corresponding server according to the channel information comprises: The address of the server corresponding to the channel information is found from the stored data according to the channel information as the address of the server. 5. The method according to claim 1, further comprising: storing the interaction result in association with the time when the corresponding interaction content information is received and corresponding channel information. 6. The method according to claim 5, further comprising: displaying the interaction result selected by the user at a predetermined position on the screen according to the user's operation. 7. The method according to any one of claims 1-5, further comprising: sending the interaction result to a preset storage medium. 8. The method according to claim 7, wherein the sending the interaction result to a preset storage medium comprises: Determine the interaction type corresponding to the interaction result; look up the address of the storage medium corresponding to the type of interaction; Send the interaction result according to the address. 9. The method according to claim 2, wherein the user-related information includes at least one of the following: user ID, terminal ID, and terminal MAC address. 10. The method according to claim 2, wherein the user-related information further comprises: an address of a preset storage medium. 11. A method for media interaction, characterized in that the method comprises: receiving interaction request information from the terminal, the interaction request information being generated by the terminal based on the interaction content information and the interaction association information; judging whether the interaction request information is valid information; In response to the interaction request information being valid information, acquiring a corresponding interaction result based on the interaction request information; sending the interaction result to the terminal. 12. The method according to claim 11, wherein the interaction request information comprises: the interaction content information, the interaction association information and user-related information. 13. The method according to claim 12, wherein the interaction-associated information includes: the moment when the terminal receives the interactive content information and the interaction type corresponding to the interactive content information. 14. The method according to claim 13, wherein the judging whether the interaction request information is valid information comprises: determining a corresponding interactive event according to the moment when the terminal receives the interactive content information; judging whether the interaction type matches the interaction event; If yes, determine that the interaction request information is valid information. 15. The method according to claim 11, wherein said obtaining a corresponding interaction result based on said interaction request information comprises: Analyzing the interaction request information according to predetermined interaction rules to obtain corresponding interaction results; or The interaction request information is sent to a corresponding interaction platform to obtain a corresponding interaction result from the interaction platform. 16. The method according to claim 12, wherein the user-related information includes at least one of the following: user ID, terminal ID, and terminal MAC address. 17. The method according to claim 16, wherein the user-related information further comprises: an address of a preset storage medium. 18. The method according to claim 17, further comprising: sending the interaction result to a preset storage medium. 19. A terminal for media interaction, characterized in that the terminal comprises: An acquiring unit, configured to acquire corresponding interactive associated information and current channel information in response to receiving interactive content information; a generation unit, configured to generate interaction request information based on the interaction content information and the interaction association information; a determining unit, configured to determine the address of the corresponding server according to the channel information; a sending unit, configured to send the interaction request information to the server according to the address, so that the server can determine interaction result information according to the interaction request information; A receiving unit, configured to receive the interaction result information from the server. 20. A server for media interaction, characterized in that the server comprises: An interaction request information receiving unit, configured to receive interaction request information from the terminal, the interaction request information being generated by the terminal based on the interaction content information and the interaction association information; A judging unit, configured to judge whether the interaction request information is valid information; An interaction result obtaining unit, configured to obtain a corresponding interaction result based on the interaction request information in response to the interaction request information being valid information; A feedback unit, configured to send the interaction result to the terminal. 21. A system for media interaction, characterized in that the system comprises: a terminal and a server for media interaction according to claims 19 and 20.