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CN104160714A - Content providing system, content providing method, content editing device, content analyzing system, and broadcasting station ID playback device - Google Patents

Content providing system, content providing method, content editing device, content analyzing system, and broadcasting station ID playback device Download PDF

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Publication number
CN104160714A
CN104160714A CN201380012246.4A CN201380012246A CN104160714A CN 104160714 A CN104160714 A CN 104160714A CN 201380012246 A CN201380012246 A CN 201380012246A CN 104160714 A CN104160714 A CN 104160714A
Authority
CN
China
Prior art keywords
information
content
content data
broadcasting station
unit
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201380012246.4A
Other languages
Chinese (zh)
Inventor
山浦敦
岩濑裕之
境毅
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Yamaha Corp
Original Assignee
Yamaha Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from JP2012046453A external-priority patent/JP2013183327A/en
Priority claimed from JP2012121920A external-priority patent/JP2013247615A/en
Application filed by Yamaha Corp filed Critical Yamaha Corp
Publication of CN104160714A publication Critical patent/CN104160714A/en
Pending legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/28—Arrangements for simultaneous broadcast of plural pieces of information
    • H04H20/30—Arrangements for simultaneous broadcast of plural pieces of information by a single channel
    • H04H20/31—Arrangements for simultaneous broadcast of plural pieces of information by a single channel using in-band signals, e.g. subsonic or cue signal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/86—Arrangements characterised by the broadcast information itself
    • H04H20/93—Arrangements characterised by the broadcast information itself which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/37—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying segments of broadcast information, e.g. scenes or extracting programme ID
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/56—Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/58—Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 of audio
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/65—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on users' side
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/439—Processing of audio elementary streams
    • H04N21/4394—Processing of audio elementary streams involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • Acoustics & Sound (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

A content providing system having: a content analysis unit that analyzes 1 st content data including audio data and outputs text information indicating the content of the 1 st content data as an analysis result; an information selecting unit that selects the 2 nd content data corresponding to the text information and outputs an information ID showing the 2 nd content data; and an ID adding unit that converts the information ID into an audio signal and superimposes the audio signal on the audio data included in the 1 st content data, and the content providing system broadcasts or delivers the 1 st content data to which the audio signal is added. If the information ID is received from the client terminal, the URL corresponding to the 2 nd content data indicated by the information ID is transmitted to the client terminal.

Description

Content providing system, content providing, content editing apparatus, Context resolution system and broadcasting station ID playback set
Technical field
The present invention relates to following technology, that is, when TV programme as main contents (main contents) etc. being broadcast, being sent or reproducing, it is the information such as advertisement that the secondary content relevant to the content of this main contents is provided.
Background technology
In Japanese television broadcasting, conclude and have standard (for example, " day these people Inter Fang Song Even alliance broadcasts base Quasi the 18th chapter " Wide is accused Time Inter base Quasi " " etc.) for time that can advertisement broadcasting (TV CM).According to this benchmark, the time of the CM that can transmit TV program in the time range of 30 minutes is about 7 minutes, must not surpass this time.TV CM is divided into Time-CM (program interruption CM) and Spot-CM (period CM).Time-CM plays and determines in which program.On the other hand, Spot-CM broadcasts outside program or between program, there is no direct relation with the content of TV programme main body, therefore mostly in situation, is difficult to cause the interest of looking hearer.
On the other hand, in TV CM, for to inform more detailed merchandise news depending on hearer, and the web advertisement of the Internet will be guided to depending on hearer.As guiding to the existing method of the web advertisement depending on hearer, use have show breviary URL, the automatic foldback URL of demonstration meeting addresses of items of mail, show QR code (registered trade mark), show the methods such as term, particularly, the current method that shows term of generally using.
As the method via television receiver obtaining information, the remote controller operation for example disclosing in patent documentation 1 grade by television set is presented at the various information relevant to this program on television image.
Patent documentation 1: TOHKEMY 2008-288638 communique
Summary of the invention
For the form of the advertisement that makes to realize by television broadcasting with current compare more diversified, in addition, for the advertisement relevant to the content of the program of televising is provided, can expect the web advertisement to link in real time broadcast program, in the broadcasting process of program, display network advertisement concurrently on the terminal installations such as smart mobile phone.
But, for by guide to the above-mentioned existing method of the web advertisement depending on hearer, no matter utilize which kind of method, force to user's operational ton all larger, rely on these methods, cannot be by TV programme depending on hearer, naturally guide to the web advertisement that the content with this TV programme links.
In addition, in the prior art, as the method via television receiver obtaining information, the remote controller operation disclosing in patent documentation 1 grade by television set is presented at the various information relevant to this program on television image.
The object of the present invention is to provide following technology, that is, for be the terminal installation that user uses to waiting depending on hearer of television broadcasting, show or the information relevant to the content of broadcasting is provided.
The 1st mode of the present invention provides a kind of content providing system, and it has: Context resolution unit, and it is resolved the 1st content-data that comprises voice data, and the text message that the content of described the 1st content-data is shown is exported as analysis result; Information selecting section, it selects 2nd content-data corresponding with described text message, and output illustrates the Information ID of the 2nd content-data of this selection; ID extra cell, it is transformed to acoustic signal by described Information ID, by the overlapping extremely described voice data that described the 1st content-data comprises of this acoustic signal; Delivery unit, it is broadcast or sends being attached with the 1st content-data of described acoustic signal; Information ID receiving element, it receives the described Information ID corresponding with described acoustic signal overlapping described voice data described broadcasting or the 1st content-data sent comprise from client terminal; And ID resolution unit, it sends address information corresponding to the 2nd content-data shown in the Information ID receiving with described Information ID receiving element to described client terminal.
The 2nd mode of the present invention provides a kind of content providing system, and it provides at foregoing on the basis of system, also has counting unit, and the transmission times that this counting unit sends described address information to described ID resolution unit is counted.
The 3rd mode of the present invention provides a kind of content providing system, and it provides at foregoing on the basis of system, and described client terminal has: pickup unit, and its voice signal to the voice data based on comprising in described the 1st content-data of sending carries out pickup; Information ID extraction unit, its voice signal obtaining from described pickup extracts described Information ID; And content obtaining unit, it sends the Information ID of described extraction to described ID resolution unit, the described address information that access receives as the response of this transmission, thus obtain described the 2nd content-data.
The 4th mode of the present invention provides a kind of content providing, and it has: Context resolution step, and it is resolved the 1st content-data that comprises voice data, and the text message that the content of described the 1st content-data is shown is exported as analysis result; Information Selection step, it selects 2nd content-data corresponding with described text message, and output illustrates the Information ID of the 2nd content-data of this selection; ID additional step, it is transformed to acoustic signal by described Information ID, by the overlapping extremely described voice data that described the 1st content-data comprises of this acoustic signal; Delivery step, it is broadcast or sends being attached with the 1st content-data of described acoustic signal; Information ID receiving step, it receives the described Information ID corresponding with described acoustic signal overlapping described voice data described broadcasting or the 1st content-data sent comprise from client terminal; And ID analyzing step, it sends address information corresponding to the 2nd content-data shown in the Information ID with receiving by described Information ID receiving step to described client terminal.
The 5th mode of the present invention provides a kind of content editing apparatus, and it has: Context resolution unit, and it is resolved the 1st content-data that comprises voice data, and the text message that the content of described the 1st content-data is shown is exported as analysis result; Information selecting section, it selects 2nd content-data corresponding with described text message, and output illustrates the Information ID of the 2nd content-data of this selection; And ID extra cell, it is transformed to acoustic signal by described Information ID, by the overlapping extremely described voice data that described the 1st content-data comprises of this acoustic signal.
The 6th mode of the present invention provides a kind of content editing apparatus, it is on the basis of foregoing editing device, there is the form of stipulating out the corresponding relation between described text message and described the 2nd content-data or described Information ID, described information selecting section, with reference to described form, is extracted 2nd content corresponding with the text message of described Context resolution unit output.
The 7th mode of the present invention provides a kind of content editing apparatus, it is on the basis of foregoing editing device, described form is also stored the incidental information relevant to described the 2nd content-data, described information selecting section is in the situation that 2nd content-data corresponding with the text message of described Context resolution unit output exists a plurality ofly, and the incidental information based on each the 2nd content-data is selected 1 the 2nd content-data.
The 8th mode of the present invention provides a kind of content providing system, it has: ID extra cell, it will be transformed to acoustic signal for identifying the broadcasting station ID at the broadcasting station that the 1st content-data is broadcast or sent, and this acoustic signal is overlapping to the voice data of described the 1st content-data; Transmitting element, it is broadcast or sends being attached with the 1st content-data of described acoustic signal; Context resolution unit, it receives, resolves described the 1st content-data, and the text message that the content of described the 1st content-data is shown is exported as analysis result; Information selecting section, it selects 2nd content-data corresponding with described text message, and output illustrates the Information ID of the 2nd content-data of this selection, and this Information ID and described broadcasting station ID are stored explicitly; Broadcast station ID receiving element, it receives described broadcasting station ID from client terminal; And ID resolution unit, it sends address information to described client terminal, and this address information illustrates the memory location of the 2nd content-data shown in the Information ID that the broadcasting station ID that receives with described broadcasting station ID receiving element is associated.
The 9th mode of the present invention provides a kind of content providing system, and it provides at foregoing on the basis of system, also has counting unit, and this counting unit sends described address information transmission times from described ID resolution unit to described client is counted.
The 10th mode of the present invention provides a kind of content providing system, and it provides at foregoing on the basis of system, and described client terminal has: pickup unit, and its voice signal to the 1st content-data that comprises described broadcasting or send carries out pickup; Broadcast station ID extraction unit, its voice signal obtaining from described pickup extracts described broadcasting station ID; And content obtaining unit, its broadcasting station ID by described extraction sends to described ID resolution unit, the described address information that access receives as the response of this transmission, thus obtain described the 2nd content-data.
The 11st mode of the present invention provides a kind of content providing system, it has: Context resolution unit, it is by the 1st content-data input that will broadcast or send, or, receive the 1st content-data of having broadcast or having sent, and resolve, the text message that the content of described the 1st content-data is shown is exported as analysis result; Information selecting section, it selects 2nd content-data corresponding with described text message, output illustrates the Information ID of the 2nd content-data of this selection, this Information ID is stored explicitly with broadcasting station ID, and this broadcasting station ID is for identifying broadcasting or send out the broadcasting station of described the 1st content-data; Broadcast station ID receiving element, it receives described broadcasting station ID from client terminal; And ID resolution unit, it sends address information to described client terminal, and this address information illustrates the memory location of the 2nd content-data shown in the Information ID that the broadcasting station ID that receives with described broadcasting station ID receiving element is associated.
The 12nd mode of the present invention provides a kind of content providing system, and it provides at foregoing on the basis of system, also has counting unit, and this counting unit sends described address information transmission times from described ID resolution unit to described client is counted.
The 13rd mode of the present invention provides a kind of content providing system, it provides on the basis of system at foregoing, also have: broadcast station ID acquiring unit, it obtains the broadcasting station ID of the 1st content-data in reproduction from receiving and reproduce the transcriber of described the 1st content-data; And ID playback unit, the broadcasting station ID that it obtains this is transformed to acoustic signal to be sound equipment ID and to carry out playback, described client terminal also has: and pickup unit, its sound that described ID playback unit is emitted carries out pickup; And broadcast station ID extraction unit, its sound from described pickup unit institute pickup extracts described broadcasting station ID.
The 14th mode of the present invention provides a kind of content providing, it has: ID additional step, it will be transformed to acoustic signal for identifying the broadcasting station ID at the broadcasting station that the 1st content-data is broadcast or sent, and this acoustic signal is overlapping to the voice data of described the 1st content-data; Forwarding step, it is broadcast or sends being attached with the 1st content-data of described acoustic signal; Context resolution step, it receives, resolves described the 1st content-data, and the text message that the content of described the 1st content-data is shown is exported as analysis result; Information Selection step, it selects 2nd content-data corresponding with described text message, and output illustrates the Information ID of the 2nd content-data of this selection, and this Information ID is associated with described broadcasting station ID; Broadcast station ID receiving step, it receives described broadcasting station ID from client terminal; And ID analyzing step, it sends address information to described client terminal, and this address information illustrates the memory location of the 2nd content-data shown in the Information ID being associated with the broadcasting station ID receiving at described broadcasting station ID receiving step.
The 15th mode of the present invention provides a kind of content providing, it has: Context resolution step, it is by the 1st content-data input that will broadcast or send, or, receive the 1st content-data of having broadcast or having sent, and resolve, the text message that the content of described the 1st content-data is shown is exported as analysis result; Information Selection step, it selects 2nd content-data corresponding with described text message, output illustrates the Information ID of the 2nd content-data of this selection, this Information ID is stored explicitly with broadcasting station ID, and this broadcasting station ID is for identifying broadcasting or send out the broadcasting station of described the 1st content-data; Broadcast station ID receiving step, it receives described broadcasting station ID from client terminal; And ID analyzing step, it sends address information to described client terminal, this address information illustrates the memory location of the 2nd content-data shown in the Information ID being associated by described Information Selection step with the broadcasting station ID receiving at described broadcasting station ID receiving step.
The 16th mode of the present invention provides a kind of Context resolution device, it has: Context resolution unit, it receives and resolves the 1st content-data of broadcasting station broadcasting or send, and the text message that the content of described the 1st content-data is shown is exported as analysis result; And information selecting section, it selects 2nd content-data corresponding with described text message, output illustrates the Information ID of the 2nd content-data of this selection, and this Information ID is exported explicitly with broadcasting station ID, and this broadcasting station ID is for identifying described broadcasting station.
The 17th mode of the present invention provides a kind of Context resolution device, it is on the basis of foregoing resolver, also have: broadcast station ID receiving element, it is from client terminal, receives that overlapping acoustic signal in the contained voice data of the 1st content-data to broadcasting or send out at described broadcasting station is carried out demodulation and the broadcasting station ID that obtains; And ID resolution unit, it sends address information to described client terminal, this address information illustrates the memory location of the 2nd content-data shown in the described Information ID that the described broadcasting station ID that received with described broadcasting station ID receiving element by described information selecting section is associated.
The 18th mode of the present invention provides a kind of Context resolution device, it is on the basis of foregoing resolver, have and stipulate out the text message of described Context resolution unit output and the form of the corresponding relation between described the 2nd content-data or described Information ID, described information selecting section, with reference to described form, is extracted 2nd content-data corresponding with the text message of described Context resolution unit output.
The 19th mode of the present invention provides a kind of Context resolution device, it is on the basis of foregoing resolver, described form is also stored the incidental information relevant to described the 2nd content-data, described information selecting section is in the situation that 2nd content-data corresponding with the text message of described Context resolution unit output exists a plurality ofly, and the incidental information based on each the 2nd content-data is selected 1 the 2nd content-data.
The 20th mode of the present invention provides a kind of broadcasting station ID playback set, it has: broadcast station ID acquiring unit, its transcriber from the 1st content-data of broadcasting or send is received and reproduced, obtains and broadcasts station ID to broadcasting or send out the information of identifying at the broadcasting station of described the 1st content-data; And ID playback unit, the broadcasting station ID that it obtains this is transformed to acoustic signal to be sound equipment ID and to carry out playback.
The effect of invention
Can be by user and main contents the content, scene etc. of broadcast contents etc. accordingly, naturally guide to the secondary contents such as advertisement.
Can by with the secondary contents such as advertisement corresponding to the content scene of the main contents such as TV programme broadcasting or send, via terminal installation, offer exactly the hearer that looks of main contents.
Accompanying drawing explanation
Fig. 1 is that the 1st execution mode of the present invention is the block diagram of content providing system.
Fig. 2 is that the figure of overlapping frequency band is carried out in explanation to sound equipment ID.
Fig. 3 is the figure that the structure of registered database is shown.
Fig. 4 is the figure that the structure of sound equipment ID transformation component is shown.
Fig. 5 is the block diagram of terminal installation.
Fig. 6 is the figure of structure that the sound equipment ID demodulation section of terminal installation is shown.
Fig. 7 is the flow chart that the action of content management server is shown.
Fig. 8 is the flow chart that the action of selection portion, terminal installation and ID resolution server is shown.
Fig. 9 is the block diagram that the hardware configuration of content editing apparatus, management server, ID resolution server or secondary content providing server is shown briefly.
Figure 10 is that the 2nd execution mode of the present invention is the block diagram of content providing system.
Figure 11 is the figure that the structure of advertisement registration database is shown.
Figure 12 is the block diagram of ID resolution server.
Figure 13 is the flow chart that the action of management server is shown.
Figure 14 is the flow chart that the action of advertisement selection portion, terminal installation and ID resolution server is shown.
Figure 15 is the figure that the variation of content providing system is shown.
Embodiment
(the 1st execution mode)
The summary > > of < < content providing system
The figure that the structure that Fig. 1 is is content providing system to the 1st execution mode of the present invention describes.This content providing system be by with main contents (the 1st content-data; TV programme) relevant secondary content (the 2nd content-data of the content of each scene of 101; The web advertisement) 121, be presented at the push-type content providing system on the terminal installation 22 of holding depending on hearer 20.In the present embodiment, for example, while showing the scene of the drinks such as drinks beer in TV programme, echo mutually therewith ground and at terminal installation 22, show the web advertisement of beer company, beer bar etc.Should provide the content of the web advertisement to provide service to be called below " link advertisement provides service " with the form of the push-type with TV programme interlock.As the TV programme of main contents 101, by broadcasting station 1, broadcast, television receiver 21 receives these TV programme and to reproducing depending on hearer 20.In addition, in the present embodiment, so-called TV programme refers to all the elements of broadcasting by broadcasting station 1, not only comprises so-called TV programme body, also comprises television advertising (TV CM) etc.In addition, terminal installation 22 is by holding depending on hearer 20, and when looking hearer's 20 TV reception, this terminal installation 22 is also placed near (can carry out to the sound of being play by television receiver 21 distance of the degree of pickup) of television receiver 21.
In Fig. 1, to broadcast station 1 and there is transmitting apparatus 10,10 pairs of main contents 101 of transmitting apparatus are modulated and are sent (broadcasting) with the frequency band of the earthwave digital channel of UHF section.In addition, broadcast station 1 and there is link information selection overlapping portion 11.The content that link information selects 11 pairs of overlapping portions to form the various data-signals various signals such as () voice signal, picture signals of main contents 101 is resolved, Information ID 103 is overlapping to the signal of main contents 101, wherein, this Information ID 103 is identifying informations that the secondary content (web advertisement) 121 to providing on network accordingly with this content is carried out appointment.In addition, link information selects overlapping portion 11 corresponding to content editing apparatus of the present invention.
Information ID 103 can adopt variety of way to the overlapping of main contents 101, but in the present embodiment, disclosed mode in the international patent application (No. 2010/016589 brochure of International Publication) that employing the applicant proposes.Which is that the acoustic signal that Information ID 103 is transformed to special frequency band by frequency spectrum diffusion and frequency displacement is sound equipment ID104, and the sound equipment ID104 converting out is overlapping to the voice signal of main contents 101.
Relation between the frequency band of the frequency band of the voice signal that main contents shown in Fig. 2 101 comprises and sound equipment ID104.As shown in Figure 2, the main contents in present embodiment is that the upper limiting frequency of the voice signal that uses of TV programme is 16kHz left and right.The upper limiting frequency of the voice signal that on the other hand, transmitting apparatus 10 and television receiver 21 can be received and dispatched and reproduce is 20kHz left and right.Sound equipment ID104 is the voice signal of the frequency band of 18～20kHz, therefore sound equipment ID104 is more than or equal to the frequency band of the common voice signal that main contents 101 (TV programme) comprises, and overlaps in the frequency band that transmitting apparatus 10 and television receiver 21 can receive and dispatch and reproduce.When the loud speaker from television receiver 21 plays out the voice signal that comprises main contents 101 and sound equipment ID104 at interior sound, sound equipment ID104 can easily separate with the voice signal of main contents 101.The detailed content of the manner will be narrated in the back.
The voice signal that comprises main contents 101 and sound equipment ID104 that 22 pairs of loud speakers from television receiver 21 of terminal installation of holding depending on hearer 20 play out carry out pickup at interior sound.The sound equipment ID104 that the sound that terminal installation 22 obtains this pickup comprises is demodulated into Information ID 103.The ID resolution server 41 at terminal installation 22 Access Management Access centers 4, obtains the URL141 (address information of the memory location of secondary content 121 is shown) of the secondary content 121 that the Information ID 103 that obtains with demodulation is corresponding.Thus, terminal installation 22 can by short code (for example obtain from television receiver 21,4 bit digital) Information ID 103 forming, and as sound equipment ID104, the Information ID 103 based on obtained obtains the URL141 by long code (English and digital etc. regulation character string) formation.The URL141 of terminal installation 22 based on obtained, conducts interviews and obtains secondary content 121 secondary content providing server 31, is presented on display screen that terminal installation 22 has etc.
In ID resolution server 41, store explicitly Information ID 103 with the URL141 of secondary content 121.ID resolution server 41, in response to the access from terminal installation 22, provides the asked URL141 corresponding with Information ID 103.ID resolution server 41, by the Information ID 103 receiving from mobile communication terminal 22, is transformed to the URL141 corresponding with this Information ID 103, and the URL141 converting out is returned to mobile communication terminal 22, such processing is called " parsing of Information ID ".
Secondary content providing server 31 is can provide the mode of the secondary content 121 shown in URL141 to store the webserver of this pair content 121, in response to the access from terminal installation 22, it is the web advertisement that the asked secondary content 121 by shown in URL141 is provided.
Above-mentioned a series of processing of terminal installation 22 (pickup of sound playing out from the loud speaker of television receiver 21, the obtaining of the demodulation of sound equipment ID104, URL141, to the access of secondary content providing server 31, the demonstration of secondary content 121) are that the secondary content retrieval program by being carried out by terminal installation 22 is carried out automatically.Therefore, to what hold terminal installation 22, look hearer 20, with the form of push-type, provide the secondary content 121 (web advertisement) with main contents (television broadcasting) 101 interlocks.
In addition, the advertiser 30 that secondary content 121 is the web advertisement, by the secondary content 121 generating with the state configuration that can send in secondary content providing server 31.Secondary content providing server 31 is common webservers.
Below, this content providing system is elaborated.
< < link information is selected overlapping portion 11 > >
Link information selects overlapping portion 11 to have Context resolution portion 12, Information Selection portion 13, registered database 14, sound equipment ID transformation component 15 and speech synthesiser 16.
The content of the main contents 101 of 12 pairs of inputs of Context resolution portion is resolved, and generates output keyword 102.The parsing of main contents 101 is such as being undertaken by main contents 101 is carried out to image analysis, voice recognition etc.Here, so-called image analysis refers to and from image, extracts the features such as profile, tone, and the object reflecting that identification shows is and so on technology.In addition, so-called voice recognition refers to, the features such as the waveform based on voice signal, frequency structure are carried out the technology of the information that sound recognition comprises.These technology can suitably be used known technology, omit detailed explanation.The image analysis that the main contents 101 of Context resolution portion 12 based on for input carries out and the result of voice recognition, which kind of scene is the scene of judging main contents 101 be, the text message that generates the content of this scene of output expression is keyword 102.That is, keyword 102 means the word of the content of main contents 101, or, represent that the feature of each scene of main contents 101 is, the word of attribute.This keyword 102 is input to Information Selection portion 13.In addition, as text message, also can replace the keyword 102 of the content that directly shows scene, and use the information of the content that indirectly shows scene, for example, id information, metadata etc.
In addition, Context resolution portion 12 will input in real time from broadcasting the main contents 101 of broadcasting at station 1, and successively carries out the generation output of keyword 102.
The generation of keyword 102 regularly (timing), generation interval can suitably be determined.For example, every predefined official hour interval (for example, every 5 minutes), or there is this situation of change in the scene that is detected main contents 101 by Context resolution portion 12, detecting the timing etc. of this situation.
Information Selection portion 13 is used from 102 pairs of registered databases 14 of keyword of Context resolution portion 12 inputs and retrieves, in secondary content 121 from registration (entry) registered database 14, select the Information ID 103 corresponding with the secondary content 121 that is matched with this keyword 102.Information Selection portion 13 by the Information ID of selecting 103 to sound equipment ID transformation component 15 output, and, using this selection result as registration selection information 105, be sent to the management server 40 of administrative center 4.Here, the registration of so-called secondary content 121 refers to, secondary content 121 (or Information ID 103 corresponding with it) is associated with specific keyword 102, and login is in advance in registered database 14.When the registration of secondary content 121, register information 122 is sent from advertiser 30Xiang administrative center 4.Register information 122 at least includes keyword 102, upper limit unit price.In addition, in register information 122, also various information be can further comprise, in the present embodiment, budget, customer name, trade name or Service name, service code and kind code or service code further included.The registration of secondary content 121 will be narrated in the back.
With reference to Fig. 3, the structure of registered database 14 is described.Information registered database 14 has the form that the information such as the information such as keyword 102 that register information 122 is comprised, upper limit unit price, budget, the URL141 corresponding with register information 122, Information ID 103 are stored.Of the present invention as registered database 14 and indispensable information is the information that the corresponding relation of keyword 102 and Information ID 103 is stipulated.In addition, in the present embodiment, keyword 102, Information ID 103 and upper limit unit price are that other information (budget, customer name, trade name, Service name, service code, kind code, URL etc.) can suitably be appended omission accordingly with selective rule described later to the indispensable information of registered database 14 logins.
Registered database 14 by the registration of a plurality of secondary contents 121 with keyword 102Wei unit grouping management.The group that belongs to the keyword 102 that this register information 122 comprises under each registration.But in the situation that register information 122 comprises a plurality of keyword 102, this register information belongs to the plurality of keyword 102 group separately for 122 times.
Upper limit unit price (yen/access) be with secondary content 121 by the number of times of looking hearer 20 (or terminal installation 22) reading (access) accordingly, the expense unit price upper limit of the single reference of being collected by 4 couples of advertisers 30 of administrative center.When having inputted keyword 102 from Context resolution portion 12 to Information Selection portion 13, Information Selection portion 13 obtains the upper limit unit price that the register information 122 for each secondary content 121 of this keyword 102 packetizing comprises, and the automatic bid of carrying out based on this upper limit unit price is processed.Here, the so-called processing of automatically submitting a tender refers to for each registration AI (artificial intelligence) is set, decides winning bidder's processing by the bid of this AI.The information such as the upper limit unit price that AI comprises based on self responsible register information 122, budget, calculate the suitable valency relative with keyword 102 and submit a tender.
The result that Information Selection portion 13 processes based on automatic bid, from the secondary content 121 of packetizing, selecting 1 secondary content 121 for keyword 102.In the situation that same keyword has a plurality of registration, select in principle the secondary content 121 that upper limit unit price is the highest, but the selective rule of Information Selection portion 13 meetings based on regulation, specific secondary content 121 is got rid of from registration, thereby or by changing the weight of the comparison of tender price, the selection of secondary content 121 is adjusted and rationalized.
Information Selection portion 13, when the selection of secondary content 121 is adjusted and rationalized, utilizes the various information such as customer name, trade name or Service name, service code and kind code or service code that comprise in register information 122.In addition, service code can be used the code of Nippon Standard industrial classification.In addition, kind code can be used for example Sort Code of JIS (Japanese Industrial Standards), JAS (Japanese Agricultural Standard).
As above-mentioned selective rule, for example, use following rule.
" do not select the client with the sponsor competition of TV programme.”
" do not select the advertisement with the commodity of the advertisement identical services kind of broadcasting by TV programme or same breed.”
" preferentially select sweeping client, client's that corporate image the is good web advertisement.”
" the secondary content 121 that preferential chosen content enriches.”
" forbidding for example, not selecting advertisement under the program of advertisement (news program), scene.”
In addition, selective rule is not limited to above-mentioned situation.In addition, the sponsor of program, advertisement prohibition information etc. both can be used as metadata and be included in main contents 101, also can be provided by broadcast program list information such as EPG.In this case, Context resolution portion 12 needs only from main contents 101 and extracts metadata, or from required information of broadcast program list information extraction such as EPG.In addition, also can use following rule,, with advertiser 30 be Client Enterprise the degree of social responsibility (CSR), the commodity of this advertisement or the service result after the degree of the degree of the burden of environment, fair deal (fair trade) etc. is evaluated accordingly, secondary content 121 is selected.The manager that above-mentioned evaluation needs only by administrative center 4 carries out, and the rule generating by this evaluation is offered to link information selection overlapping portion 11.
15 pairs of Information IDs 103 of inputting from advertisement selection portion 13 of sound equipment ID transformation component carry out frequency spectrum diffusion, are transformed to the sound equipment ID104 as acoustic signal.Mode to sound equipment ID104 conversion is used disclosed mode in No. 2010/016589 brochure of above-mentioned International Publication.
Fig. 4 is the figure that the structure example of sound equipment ID transformation component 15 is shown.The diffuse code PN that diffuse code generating unit 201 produces for the frequency spectrum of Information ID 103 is spread.As diffuse code, use M series to wait the pseudo noise code with fixing cycle period to be listed as.For Information ID 103, with the 1 symbol period mode adjustment cycle consistent with 1 cycle period of diffuse code.
Multiplier 202 multiplies each other Information ID 103 and diffuse code.This processing is the processing that is called frequency spectrum diffusion.By this, process, utilize the value (1 or 0 numerical value row) of Information ID 103 that diffuse code is carried out to phase-modulation by cycle period, the frequency spectrum of Information ID 103 is spread.
Utilize multiplier 202 and frequency spectrum has been carried out to the Information ID 103 after diffusion, by differential codeization portion 203, be transformed to differential yard.Differential codeization process be by the value of each chip of diffuse code from its absolute value be replaced into represent with respect to the value of variation of chip.By this differential codeization, receiver side (describing in detail in the back), even without the clock with transmitter side accurate synchronization, also can use delay detection accurately symbol to be carried out to demodulation.
Differential codeization portion 203 consists of XOR circuit 204 and 1 chip delay circuit 205, the Information ID 103 of frequency spectrum diffusion has been carried out in an input terminal input to XOR circuit 204 by multiplier 202, this 1 chip delay circuit 205 postpones the output of XOR circuit 204 export to 1 chip another input terminal of XOR circuit 204.By by the output of XOR circuit 204 with 1 chip delay, and feed back to another input terminal of XOR circuit 204, thereby XOR circuit 204 is by the input chip of Information ID 103 after frequency spectrum diffusion and the XOR result between the output chip before 1 clock of XOR circuit 204, as differential code output.That is, in differential code, the absolute value of each chip of the Information ID 103 after frequency spectrum diffusion is replaced into, represents phase place or inconsistent code consistent with previous differential yard of chip.Thus, at receiver side, by 2 continuous chips are compared, thereby even without the clock with transmitter side accurate synchronization, also the Information ID after frequency spectrum diffusion 103 can be restored.
From the differential code of XOR circuit 204 outputs, be input to up-sampling portion 206.Up-sampling portion 206 is divided into a plurality of samplings by each sampling of the code column of inputting of differential code, waveform is processed, even if so that make code occur also can carry out demodulation at receiver side in flexible situation by Doppler frequency shift.
The differential code having been undertaken after up-sampling processing by up-sampling portion 206 is input to LPF207.LPF206 limits the frequency band of baseband signal, is the filter that interference limits the frequency band of baseband signal when suppressing between to chip, is called as nyquist filter.Nyquist filter is to have impulse response with character rate, to carry out the filter of the characteristic of winding (ring) (by 0), conventionally the FIR filter that is called cosine roll off filter, consists of.The exponent number of filter, roll-off rate α etc. are the corresponding and decisions of the condition etc. with application.
In addition, in the present embodiment, in the terminal installation 22 that receives sound equipment ID104, also by LPF254 (with reference to Fig. 6), carry out filtering, therefore, in the mode of the nyquist filter of the LPF207 of Fig. 4 and the LPF254 complete of Fig. 6, each free root raised cosine roll-off filter forms.
By the signal after LPF207 carries out frequency band limits, waveform shaping, in multiplier 208, the carrier signal producing with carrier signal generating unit 209 multiplies each other, and frequency displacement is the signal of the 18～20kHz frequency band shown in Fig. 2.By frequency displacement to 18～20kHz frequency band and from the signal of sound equipment ID transformation component 15 output, as sound equipment ID104 to speech synthesiser 16 inputs.
Speech synthesiser 16 is the voice signal of sound equipment ID104 and main contents 101 to be broadcast to voice signal be added, and acoustic signal is carried out to synthetic adder.Speech synthesiser 16 is adjusted to identical sample frequency by broadcasting voice signal and sound equipment ID104, to broadcasting voice signal and sound equipment ID104, is added and synthesizes, and exports the overlapping broadcasting voice signal having after sound equipment ID104.The time synthesising position with respect to broadcasting voice signal (main contents 101) of sound equipment ID104 is preferably, and by Context resolution portion 12, resolves and extracts near the image of keyword 102 and the time location of sound.
Comprising overlappingly has broadcasting voice signal after this sound equipment ID104 at interior main contents 101, is input to transmitting apparatus 10, as television broadcasting and send with the electromagnetic wave signal of UHF section.This electromagnetic wave signal is received by television receiver 21, and image and sound are reproduced.The signal of video signal of main contents 101 is presented on display screen, the voice signal of main contents 101 is play from loud speaker.As mentioned above, in this voice signal, include sound equipment ID104.The sound equipment ID104 playing out is by terminal installation 22 pickups of holding depending on hearer 20.
In addition, sound equipment ID transformation component 15 is corresponding to ID appendix of the present invention.
< < terminal installation 22 > >
Terminal installation 22 is entrained devices of user 20 of watching television set (receiver) 21, the sound equipment ID104 that television set 21 is played out carries out pickup and is demodulated into Information ID 103, this Information ID 103 is sent to ID resolution server 41, obtains the URL141 of the web advertisement 121.ID resolution server 41 has the corresponding table of ID/URL 41A, according to the corresponding table of 103 couples of ID/URL of the Information ID 41A receiving from terminal installation 22, retrieves, and reads out corresponding URL141 and is returned to terminal installation 22.Having obtained the terminal installation 22 of URL141 accesses secondary content providing server 31 and the web advertisement 121 is downloaded, shown according to this URL141.
Fig. 5 is the block diagram of terminal installation 22.In the figure, an example that only extracts and illustrate terminal installation 22 is the part involved in the present invention of smart mobile phone.Terminal installation 22 has microphone 51, control part 52, network service portion 56, storage part 57, operating portion 58, display part 59.The voice signal that comprises sound equipment ID104 that 51 pairs of loud speakers from television receiver 21 of microphone play out carries out pickup.Network service portion 56 is by the radio communication of Wi-Fi standard and/or 3G (IMT-2000) standard etc., via the function part of the communication networks 5 such as radio antenna access the Internet, local area network (LAN).Terminal installation 22 communicates via communication network 5 and ID resolution server 41, secondary content providing server 31.Communication network 5 is the communication networks such as mobile radio communication, gateway or the Internet.In addition, communication network 5 can be not also independent communication network, but the different a plurality of communication networks of communication mode are interconnected and formed.
Control part 52, by the co-operating with application program, works as sound equipment ID demodulation section 53, URL acquisition unit 54 and web browser 55.Sound equipment ID demodulation section 53 is to extract sound equipment ID104 from the voice signal by microphone 51 pickups, and is demodulated into the handling part of Information ID 103.
Control part 52 has CPU (Central Processing Unit), ROM (Read Only Memory) and RAM (Random Access Memory).CPU is stored in the control program in ROM or storage part 57 by execution, thereby the each several part being connected with control part 52 is controlled.Storage part 57 is for example hard disk, the such storage device of flash memory, stores various programs.Operating portion 58 has for example a plurality of buttons, if operate these buttons by user, the signal corresponding with this content of operation is supplied with to control part 52.Control part 52 judges and processes content of operation based on this signal.Display part 59 has memories such as the such demonstration body of LCDs, VRAM (Video Random Access Memory), under the control of control part 52, the various images that comprise the image corresponding with the electromagnetic wave receiving are presented in LCDs.In addition, display part 59 also works as the display frame of web browser 55.
Fig. 6 is the block diagram of sound equipment ID demodulation section 53.In sound equipment ID demodulation section 53, input by microphone 51 pickups and be subject to the voice signal after A/D conversion.The voice signal of input is inputted to HPF251.HPF51 is usingd near 18kHz as the high pass filter of cut-off frequency, removes the signal of the audio-band suitable with the voice signal of main contents 101 for the voice signal from inputted, and only takes out the signal of the frequency band suitable with sound equipment ID104.The signal component being extracted by HPF251 (signal component suitable with sound equipment ID104) is input to delayer 252 and multiplier 253.Be set as the time of delay of delayer 252, the clock number corresponding with 1 chip of diffuse code.That is, in the situation that by the up-sampling portion 206 of the sound equipment ID transformation component 15 of transmitter side by diffuse code (differential code) up-sampling be N doubly, the retardation of delayer 252 also becomes the corresponding amount of sampling with N.Multiplier 253 multiplies each other by the sampling from HPF251 output with from the sampling of delayer 252 outputs.This processing is to postpone detection to process.By this delay detection, process, the diffuse code of differential codeization (Information ID 103 after frequency spectrum diffusion) is transformed to former diffuse code.
This delay detection is processed and is characterised in that, is separating the reproduction this point of timing without carrier signal.Like this, by adopt differential codeization at transmitter side, at receiver side, adopt and postpone detection, thereby can build with respect to frequency variation firmly, processing also few communication system of loading.
The multiplication output of multiplier 253 is input to LPF254.LPF254 is for carrier wave composition is carried out filtering and extracts baseband signal, and unnecessary noise is carried out filtering and improves the filter of SN ratio, and the LPF that characteristic is used with transmitter side (nyquist filter) 207 is identical.In addition, as mentioned above, with LPF207 and this LPF254 of modulation portion, be combined the mode that becomes complete nyquist filter characteristic, be made as separately the filter of Gent.
Output signal from LPF254 is inputted to integration kalman filter device 255.Integration kalman filter device 255 consists of FIR filter, and this FIR filter is that diffuse code PN is as coefficient using the identical code column of the code column of using in the diffusion of data code with transmitter side.The spreading rate of the diffuse code that coefficient is used is identical with the spreading rate after the up-sampling of transmitter side.That is, the same code of identical diffuse code PN, in integration kalman filter device 255, repeats with the amount corresponding with up-sampling rate.Integration kalman filter device 255 is carried out the output waveform of LPF254 and the convolution algorithm of diffuse code PN, and exports its correlation.
The correlation that integration kalman filter device 255 is exported illustrates with the cycle of diffuse code PN the peak that represents strong correlation, and the phase place at this peak has been carried out phase-modulation by sending symbol.Therefore, in the correlation of integration kalman filter device 255 output, with send symbol 1 and-1 accordingly, there is respectively the peak of positive code and the peak of negative code.The output of integration kalman filter device 255 is input to peak test section 256.Near the large peak cycle of 256 couples of diffuse code PN of peak test section detects, and definite relevant peaks.The relevant peaks of determining is input to code detection unit 257.Code detection unit 257 restores symbol according to peak phase place, and using it as Information ID 103 outputs.
The Information ID 103 that the sound equipment ID104 being extracted from voice signal by 53 pairs of sound equipment ID demodulation sections is carried out to demodulation and obtain, inputs to URL acquisition unit 54.54 pairs of network service portions 56 of URL acquisition unit control and communicate by letter with ID resolution server 41, obtain the URL141 being associated with Information ID 103 from ID resolution server 41.This URL141 is the URL141 of the secondary content 121 corresponding with overlapping sound equipment ID104 (or Information ID 103) in the voice signal of the main contents 101 (TV programme) now just being reproduced by television receiver 21.This URL141 is inputted to web browser 55.Web browser 55 uses this URL141 to access secondary content providing server 31, to secondary content 121, is that the web advertisement is downloaded, shown.
< < administrative center 4 > >
Administrative center 4 has management server 40 and ID resolution server 41.The advertiser 30 of secondary content 121 is uploaded to secondary content providing server 31 by the secondary content 121 generating.Secondary content providing server 31 is common webservers.And advertiser 30Xiang administrative center 4 carries out for this pair content 121 registration that link advertisement provides service.In addition, management server 40 has the roughly the same management database (not shown) of registered database 14 of structure and Fig. 3, in management database with the registration of secondary content 121 accordingly, at least login has Information ID, upper limit unit price and budget.
Management server 40 receives register information 122 and URL141 from advertiser 30, accepts the registration of secondary content 121.Management server 40 is for the secondary content 121 distribution of information ID103 that receive registration.About Information ID 103, for registered a plurality of secondary content 121 at least at that time, separately, issue unique Information ID.Information ID 103 is logined in management database together with at least upper limit unit price in register information 122 and budget.In addition, by register information 122 (at least essential information on upper limit unit price and selective rule) and Information ID 103, be sent to link information and select the advertisement selection portion 13 of overlapping portion 11 and login in registered database 14.Then, management server 40 is associated the URL141 of Information ID 103 and secondary content 121 be sent to ID resolution server 41.ID resolution server 41 is shown the URL141 login of Information ID 103 and secondary content 121 in 41A in ID/URL correspondence.
As mentioned above, ID resolution server 41 is associated the Information ID 103 sending from management server 40 and logins among the corresponding table of ID/URL 41A with URL141.If ID resolution server 41 receives Information ID 103 from terminal installation 22, using this Information ID 103 as keyword, the corresponding table of ID/URL 41A is retrieved, read the URL141 logining explicitly with Information ID 103 and be returned to terminal installation 22.
After ID resolution server 41 is resolved certain Information ID 103, these Information ID 103 these situations will have been resolved to management server 40 notices.Management server 40 is by the parsing number of times of Information ID 103,, URL141 is forwarded to the number of times of terminal installation 22, the number of times of regarding the URL141 of the secondary content 121 of terminal installation 22 access as,, by terminal installation 22 number of times of secondary content 121 of having read, and count, based on this count value, to link advertisement, provide the expense of service to calculate.Management server 40 is selected information 105 accordingly with the registration that the Information Selection portion 13 of selecting overlapping portion 11 from link information receives, and with " by the acceptance of the bid unit price of submitting a tender and determining " * " access number ", calculates collection of charges.
The budget of storing in the management database of management server 40 (yen) is, for the registration of 1 secondary content 121, and the upper limit amount of money of the expense that advertiser 30 can pay.The collection of charges that management server 40 calculates in the situation that the above-mentioned parsing with Information ID 103 is corresponding amount up to budget, as follows the registration of secondary content 121 is managed,, after this, for the secondary content 121 corresponding with this Information ID 103, even if inputted corresponding keyword 102, also do not submitted a tender or select.
Management server 40 resolves to URL141 by Information ID 103 at every turn, just to advertiser 30, collects the amount of money of acceptance of the bid unit price.Collecting of this expense volume can be both to carry out when advertising expenditure reaches the budget of registration, can be also to take the advertisement selection relative with keyword 102 of 1 time to carry out as unit.Collecting processing can be processed by staff, also can from advertiser 30 savings account or credit card, collect online.
The action > > of the each several part of < < advertisement providing system
Below, the flow chart with reference to Fig. 7, Fig. 8 describes the handling process of the primary structure portion of this advertisement providing system.Fig. 7 (A)～(C) is the flow chart that the action of management server 40 is shown.Fig. 8 (A)～(C) is respectively the flow chart that the action of advertisement selection portion 13, terminal installation 22 and ID resolution server 41 is shown.
Fig. 7 (A) is that the flow chart moving is accepted in the registration that management server 40 is shown.The management server 40 of advertiser 30Xiang administrative center 4 sends register information etc., and provides service to register to link advertisement.If management server 40 receives (S10) such as URL141 of register information 122, secondary content 121 from advertiser 30, accept the registration of secondary content 121, to this pair content 121, give Information ID 103 (S11).Then, management server 40 is sent to advertisement selection portion 13 (S12) by the register information receiving 122 and the Information ID 103 given.The register information 122 sending and Information ID 103, by Information Selection portion 13 login in (being documented in register information 122) keyword column of the appointment of registered database 14.In addition, management server 40 sends (S13) by the URL141 of Information ID 103 and secondary content 121 to ID resolution server 41.The Information ID 103 sending and URL141 are shown in 41A in ID/URL correspondence by 41 logins of ID resolution server.
Management server 40 is corresponding to selecting the Information Selection portion 13 of overlapping portion 11 to receive registration selection information 105 these situations from link information, the Information ID that the registration that The is received selection information 105 comprises and its acceptance of the bid unit price are stored to the regulation region of not shown memory cell or management database.These canned datas ID and acceptance of the bid unit price are used to the calculating of collecting the charges.
Fig. 8 (A) is the flow chart that the advertisement selection action of Information Selection portion 13 is shown.If the keyword 102 that represents the content of main contents 101 is inputed to Information Selection portion 13 (S40) from Context resolution portion 12, the register information 122 being associated with the keyword 102 of this input is retrieved from registered database 14 by Information Selection portion 13, selective rule based on above-mentioned and automatically submitting a tender, selects this to overlapping secondary content 121 (S41) in main contents 101.Information Selection portion 13 is exporting to sound equipment ID transformation component 15 Information ID 103 that the secondary content 121 of being selected by step S41 is shown after (S42), and the information of the Information ID that comprises this pair content 121 103 and the acceptance of the bid amount of money thereof is sent to (S43) as registration selection information 105 to management server 40.
Fig. 7 (B) is the flow chart that the registration selection information processing action of management server 40 is shown.If management server 40 receives the registration of secondary content 121 arbitrarily from Information Selection portion 13 and selects information 105 (S20), this registration selection information 105 is stored to (S21).This registration selection information 105 is used to the calculating etc. of the advertising expenditure of secondary content 121.And, management server 40 to ID resolution server 41 notify T at the appointed time during allow the parsing (S22) of the Information ID 103 of selected secondary content 121.
The action of the terminal installation 22 after when Fig. 8 (B) illustrates terminal installation 22 and receives sound equipment ID104 is flow charts of secondary content retrieval program.This processing illustrates the action of the control part 52 of terminal installation 22, the action that comprises sound equipment ID demodulation section 53, URL acquisition unit 54 and web browser 55.In terminal installation 22, in this pair content retrieval program state resident or that carry out on backstage.Sound equipment ID demodulation section 53 extracts the sound equipment ID104 that the voice signal from television receiver 21 by microphone 51 pickups comprises, and is demodulated into Information ID 103 (S50).The Information ID 103 that URL acquisition unit 54 demodulates this sends (S51) to ID resolution server 41, receives the URL141 (S52) of secondary content 121 as its foldback.Web browser 55 uses the URL141 receiving to access secondary content providing server 31, and (S53) downloaded, shown to secondary content 121.
Fig. 8 (C) is the flow chart that the action of ID resolution server 41 is shown.This processing action in the situation that allowed the parsing (with reference to S22) of Information ID 103 by management server 40, is carried out with the above-mentioned stipulated time for this Information ID 103.If ID resolution server 41 receives Information ID 103 (S60) from terminal installation 22, according to the corresponding table of 103 couples of ID/URL of this Information ID 41A, retrieve, read corresponding URL141 (S61).Then, the URL141 that ID resolution server 41 reads out this is returned to terminal installation 22 (S62), to management server 40 notices, has resolved this Information ID 103 these situations (S63).
Allow the stipulated time T of the parsing of Information ID 103, because it follows the content of the main contents 101 of occurrence scene conversion constantly, variation, therefore for ID, resolve setup times restriction, but be set as, for the sound equipment ID104 playing out from television receiver 21 having been carried out to the terminal installation 22 of pickup, being enough to Information ID 103 to resolve and show the time of secondary content 121.Specifically, about 5 minutes, be suitable.But the stipulated time is not limited to 5 minutes, also can be longer, also can be shorter.In addition, also can be set as until send next registration selection information 105 from Information Selection portion 13.In addition, the management of this stipulated time, both can be undertaken by ID resolution server 41, by ID resolution server 41, to management server 40 notices, passed through this situation of permission time, also can be undertaken by management server 40, by management server 40, to ID resolution server 41 notices, pass through this situation of permission time.
Fig. 7 (C) is the flow chart that the registration management action of management server 40 is shown.Management server 40, when having allowed the parsing of Information ID 103 for ID resolution server 41 (with reference to S22), is carried out this processing for the Information ID 103 of this permission.
If management server 40 receives the notice (S30 for "Yes") of having resolved Information ID 103 these contents from ID resolution server 41, the ID during this registration of this Information ID 103 is selected resolves number of times and counts (S31).Then, management server 40 selects information 105 the acceptance of the bid unit price of recording and the ID parsing number of times measuring to multiply each other this registration, for selected secondary content 121, calculates this collection of charges (S32).Judge the total between the collection of charges that this this collection of charges and the registration till last time select to cause, whether reach the budget (S33) of this pair content 121.When the total of collecting the charges not yet reaches budget (being "No" in S33), management server 40 makes to process and is back to S30, has or not and receives the judgement that next ID resolves notice.On the other hand, in the situation that collect the charges amount up to budget (being "Yes" in S33), management server 40 selects the Information Selection portion 13 of overlapping portion 11 to indicate for link, the register information of this pair content 121 is left out from registered database 14 to (S34), and, for ID resolution server 41, also indicate, so that the Information ID of this pair content 121 103 and URL141 are left out to (S35) from the corresponding table of ID/URL 41A.Its result, the secondary content 121 after budget that amounts up to about collecting the charges, manages the registration of this pair content 121 as follows, that is, after this, can not selected or be carried out ID parsing by ID resolution server 41 by Information Selection portion 13.
In addition, in collection of charges, do not reach advertising budget, but passed through (in S36, being "Yes") in the situation of stipulated time (allowing the time of the parsing of Information ID 103 in ID resolution server 41), management server 40 selects the total of related unliquidated collection of charges to add up (S37) this collection of charges and the registration till last time, be stored in the regulation region of not shown memory cell or management database finishes registration management activities.
Fig. 9 is the block diagram that the hardware configuration of link information selection overlapping portion 11 (content editing apparatus), the management server 40 in administrative center 4 or ID resolution server 41 or the secondary content providing server 31 broadcast in station 1 is shown briefly.These devices and server are different from terminal installation 22, not by user's direct control, therefore without display part, operating portion are set.Control part 403 has CPU (Central Processing Unit), ROM (Read Only Memory) and RAM (Random Access Memory).The control program that CPU stores in ROM or storage part 404 by execution, thus the each several part being connected with control part 403 is controlled.Storage part 404 is for example hard disk, the such storage device of flash memory, stores various programs, various form.The signal of being inputted by input part 401 is input to control part 403, for inputted signal, carries out various processing, or the signal based on inputted carries out various processing, and exports its result to efferent 402.Efferent 402 is exported exported signal to outside.In this case, both can be configured to input part 401, efferent 402 self and external equipment and communicate, or, also can be configured to input part 401, efferent 402 are connected with other communication equipments, via this communication equipment and external equipment, communicate.
< < variation > >
Also theing contents are as follows of above-mentioned execution mode can be out of shape.Each variation shown below also can combine as required and implement.
In the above-mentioned action of administrative center 4, also can use ID resolution server 41 Information ID 103 to be resolved to the daily record (communications records) of the number of times etc. of URL141, calculating is to access number of the website of the secondary content 121 as object etc., use this daily record (communications records) to measure advertising results, by the results suggest determining to client.
The parsing of the main contents 101 in link information overlapping portion 11 also can be carried out before broadcasting.In this case, before broadcasting, generate in advance the keyword 102 of each scene of main contents 101, with storage together with time location (timing code etc.) in main contents 101.The position of the Context resolution portion 12 in Fig. 1, arranges the unit that this keyword and timing code are stored, from broadcast station 1 while broadcasting (transmissions) main contents 101 synchronously, the keyword of this scene 102 is exported to Information Selection portion 13.
Because television broadcasting is watched by a large amount of television receiver 21, so likely a plurality of terminal installations 22 carry out pickup to sound equipment ID104 simultaneously, intensively to 41 access of ID resolution server, and, intensively, to secondary content providing server 31 access, produce and block up thus., also can in terminal installation 22 (URL acquisition unit 54), set in advance the function that produces the random stand-by period here, carried out wait with waiting time after, access ID resolution server 41 and secondary content providing server 31.
In addition, in the above-described embodiment, terminal installation 22 is being understood timing by sound equipment ID104, not via audiovisual person 20 operation, just access secondary content providing server 31 and show secondary content 121, but terminal installation 22 can be also to receive indication (permission) after the operation of secondary content providing server 31 access, accessing secondary content providing server 31.
In addition, in the present embodiment, as secondary content 121, the advertisement of take is illustrated as typical example, but the information providing is not limited to advertisement.So long as the information relevant to the content of main contents 101, can be also such as the information arbitrarily such as regional information, dish cookery.
In addition, the append mode of the Information ID 103 relative with main contents 101 is not limited to sound equipment ID104.For example, also can use subcode, the data broadcast of voice signal.But, the mode of use sound equipment ID104, due to without to television receiver 21, new function etc. being set, therefore preferred additional in existing broadcasting system in the situation that.In addition, even use in the situation of sound equipment ID104, also be not only and from loud speaker, as the sound (sound wave), carry out playback and by terminal installation 22 pickups, can also to acoustic signal, transmit by wired, wireless transfer systems such as audio cable, Bluetooth (registered trade mark).
In addition, also can replace sound equipment ID104, and utilize the audio fingerprint information of main contents 101.That is, use audio fingerprint information, determine the main contents such as the source of sending (broadcasting station), program, CM of main contents, replaced Information ID 103 and be used as identifying information (ID code) and access ID resolution server 41.
In addition, in the present embodiment, the television broadcasting of take is illustrated as example, but is not limited thereto, and can be also such as the inside broadcasting in take precautions against natural calamities broadcastings, the facility of broadcasting in broadcastings, region, via the broadcasting (the Internet broadcasting) of communication network realization etc. is various, send, broadcasts form.In addition, the terminal installation in the present invention is not limited to smart mobile phone 2.For example, the various devices that portable phone, dull and stereotyped terminal, PDA (Personal Digital Assistant), portable computer, game machine, Set Top Box etc. can be able to be held depending on hearer 20 (user), as terminal installation 22 of the present invention.
Also link information can be selected to the part in overlapping portion 11, for example, Context resolution portion 12, Information Selection portion 13 or sound equipment ID transformation component 15 etc., be arranged on the outside of broadcasting station 1.For example, also can be arranged on administrative center 4.Broadcasting station 1 can be also relay station, can also be the website that main contents 101 that other 1 or a plurality of broadcastings station or content server are broadcast or sent reorganizes and broadcasts or sends.In addition, for example, (link information is selected the part in overlapping portion 11 for they, for example, Context resolution portion 12 and Information Selection portion 13) also can form a plurality of main contents 101 are received, and above-mentioned a plurality of main contents 101 are gathered to the main contents editing device of being processed by Context resolution portion 12 and Information Selection portion 13 or broadcast the dispensing device of sending.
In addition, the part that link information is selected overlapping portion 11 even all, management server 40, ID resolution server 41 or secondary content providing server 31, can suitably by Intel Virtualization Technology, realize, also can by independent device, realize physically, can also realize each function by virtualized server.
In addition, in the present embodiment, ID resolution server 41 has the corresponding table of ID/URL 41A, but the corresponding table of ID/URL 41A also can be held by management server 40.In this case, when having selected certain secondary content 121, by the information of the Information ID of this pair content 121 103 and URL141 to sending from management server 40 to ID resolution server 41, and at the afore mentioned rules time durations that allows ID to resolve, by ID resolution server 41 keep the Information ID 103 of secondary content 121 that sends and the information of URL141 to.
In addition, in the present embodiment, in main contents 101, as sound equipment ID104 and overlappingly have Information ID 103, but also the URL141 of secondary content 121 can be transformed to sound equipment ID104 and overlap in main contents 101.If formed like this, without the processing of ID resolution server 41.
In addition, also can replace Information ID 103, and the keyword 102 of Context resolution portion 12 outputs is transformed to sound equipment ID104 and overlaps in main contents 101.In this case, Information Selection portion 13 is arranged on the position of the ID resolution server 41 of Fig. 1.102 pairs of secondary contents 121 of the keyword of Information Selection portion 13 based on sending from terminal installation 22 are selected, and replace Information ID 103 and this URL141 is returned to terminal installation 22.In this case, also can be configured to, terminal installation 22 will be looked hearer 20 the personal information such as sex, age, residence, sends together with keyword 102 to Information Selection portion 13, and Information Selection portion 13 is respectively selected depending on hearer 20 secondary content 121 being suitable for based on these information.In addition, if terminal installation 22 obtains the positional informations such as GPS, and by the parameter that acts on the secondary content 121 of selection for this positional information, can provide the advertisement of mating most with user (depending on hearer) 20 residence or current location.Also can use above-mentioned personal information, positional information simultaneously.In addition, the content choice change that above-mentioned personal information, positional information be basic secondary content 121 of take can be undertaken by ID resolution server 41, also can be undertaken by secondary content providing server 31.
In addition, broadcasting station 1 also can, on the basis of Information ID 103, also send the time information of expression current time now (broadcasting the broadcasting at station 1 constantly) as sound equipment ID104.Like this, by selecting secondary content 121 by ID resolution server 41 based on broadcasting station ID103 and time information, thereby for recording the main contents 101 that gets off, also can be by when afterwards main contents 101 being reproduced, according to producing sound, Information ID 103 and time information are carried out to demodulation, appropriate secondary content 121 can be provided thus.
In addition, the information content in the present invention is not limited to be presented at the secondary content 121 on display screen.The information that demonstration that the information content can be also the playback being realized by loud speaker, the vibration being realized by vibrator, realized by luminous element etc. provides with image, sound, vibration etc. by various output means.
(the 2nd execution mode)
The summary > > of < < content providing system
The figure that the structure that Figure 10 is is content providing system to the 2nd execution mode of the present invention describes.This content providing system is that the Web content of push-type provides system, will with main contents 1101 (the 1st content-data; Relevant secondary content 1121 (the 2nd content-data of content of each scene TV programme); The web advertisement), be presented on the terminal installation 1022 of holding depending on hearer 1020.In the present embodiment, for example, while showing the scene of the drinks such as drinks beer in TV programme, echo therewith ground the web advertisement (secondary content 1121) of beer company, beer bar etc. is presented on terminal installation 1022.Should provide the Web content of the web advertisement to provide service to be called below " link advertisement provides service " with the form of the push-type with TV programme interlock.This link advertisement provides service to carry out for prior application (registration) web advertisement.Here, TV programme (main contents 1101) is broadcast by broadcasting station 1001, and television receiver 1021 receives this TV programme (main contents 1101), and to reproducing depending on hearer 1020.In addition, in the present embodiment, so-called TV programme refers to all the elements of broadcasting from broadcasting station 1001, not only comprises so-called TV programme body, also comprises television advertising (TV CM) etc.In addition, terminal installation 1022 is by holding depending on hearer 1020, when looking hearer's 1020 TV reception, this terminal installation 1022 is also placed near (can carry out to the sound of being play by television receiver 1021 distance of the degree of pickup) of television receiver 1021.
In Figure 10, to broadcast station 1001 and there is transmitting apparatus 1010,1010 pairs of main contents 1101 of transmitting apparatus are modulated and are sent (broadcasting) with the frequency band of the earthwave digital channel of UHF section.In addition, broadcast station 1001 and there is ID overlapping portion 1011, the station of broadcasting.ID overlapping portion 1011, broadcasting station is broadcast station ID1103 by the identifying information at this broadcasting station 1001 and is overlapped in the signal of main contents 1101.The identifying information of broadcasting station can be both channel number for example, also can mean part or all English and digital of catchwords (call sign).
Broadcast station ID1103 and can adopt variety of way to the overlapping of main contents 1101, but in the present embodiment, disclosed mode in the international patent application (No. 2010/016589 brochure of International Publication) that employing the applicant proposes.Which is that the acoustic signal that broadcasting station ID1103 is transformed to special frequency band by frequency spectrum diffusion and frequency displacement is sound equipment ID1104, and the sound equipment ID1104 converting out is overlapped in the voice signal of main contents 1101.
Relation between the frequency band of the voice signal that the main contents 1101 in the 2nd execution mode comprises and the frequency band of sound equipment ID1104, identical with the relation illustrating in the 1st execution mode, therefore description thereof is omitted.
The voice signal that comprises main contents 1101 and sound equipment ID1104 that 1022 pairs of loud speakers from television receiver 1021 of terminal installation of holding depending on hearer 1020 play out carry out pickup at interior sound.The sound equipment ID1104 that the sound that terminal installation 1022 obtains this pickup comprises is demodulated into and broadcasts station ID1103.The ID resolution server 1041 at terminal installation 1022 Access Management Access centers 1004, obtains the URL1141 (address information of the memory location of secondary content 1121 is shown) of the secondary content 1121 that the broadcasting station ID1103 that obtains with demodulation is corresponding.Thus, terminal installation 1022 can obtain the broadcasting station ID1103 for example, consisting of short code (8 bit digital) from television receiver 1021, and as sound equipment ID1104, the broadcasting station ID1103 based on obtained obtains the URL1141 consisting of long code (English and digital etc. regulation character string).The URL1141 of terminal installation 1022 based on obtained, conducts interviews and obtains secondary content 1121 secondary content providing server 1031, is presented on display screen that terminal installation 1022 has etc.
In ID resolution server 1041, store explicitly broadcasting station ID1103 with the URL1141 of secondary content 1121.ID resolution server 1041, in response to the access from terminal installation 1022, provides the URL1141 corresponding with the broadcasting station ID1103 receiving.ID resolution server 1041 is by the broadcasting station ID1103 receiving from terminal installation 1022, be transformed to the URL1141 corresponding with this broadcasting station ID1103, the URL1141 converting out is returned to terminal installation 1022, such processing is called to " parsing of broadcasting station ID ".
Secondary content providing server 1031 is can provide the mode of the secondary content 1121 shown in URL1141 to store the webserver of this pair content 1121, in response to the access from terminal installation 1022, provide asked by the secondary content 1121 shown in URL1141.
Above-mentioned a series of processing of terminal installation 1022 (pickup of sound playing out from the loud speaker of television receiver 1021, the obtaining of the demodulation of sound equipment ID1104, URL1141, to the access of secondary content providing server 1031, the demonstration of secondary content 1121) are that the secondary content retrieval program by being carried out by terminal installation 1022 is carried out automatically.Therefore, to what hold terminal installation 1022, look hearer 1020, with the form of push-type, provide the secondary content 1121 (web advertisement) with main contents 1101 (television broadcasting) interlock.
Above-mentioned secondary content retrieval program is to make terminal installation 1022 realize the program of the action shown in Figure 14 (B), can provide with the download via communication networks such as the Internets, the state that is recorded in the recording medium of embodied on computer readable.As the recording medium of embodied on computer readable, can use magnetic recording media (tape, disk (HDD, FD) etc.), optical recording media (CD (CD, DVD) etc.), Magnetooptic recording medium, semiconductor memory etc.In addition, secondary content retrieval program also can be written in the memory of terminal installation 1022 when dispatching from the factory.
In addition, the web advertisement is the advertiser 1030 of secondary content 1121, by the secondary content 1121 generating with the state configuration that can send at secondary content providing server 1031.Secondary content providing server 1031 is common webservers.
Below, this content providing system is elaborated.
Being arranged on and broadcasting the processing that the sound equipment ID transformation component 1015 of the ID overlapping portion, broadcasting station 1011 in station 1001 carries out, is in the processing of carrying out at the sound equipment ID transformation component 15 shown in the 1st execution mode (Fig. 4), and Information ID 103 is replaced into and broadcasts station ID1103.Therefore, omit the detailed processing of sound equipment ID transformation component 1015 here.
In addition, there is the ID overlapping portion, broadcasting station 1011 of above-mentioned sound equipment ID transformation component 1015 and speech synthesiser 1016, corresponding with ID extra cell of the present invention.
< < link information selection portion 1006 > >
Link information selection portion 1006 has TV tuner 1017, broadcasts station ID demodulation section 1018, Context resolution portion 1012 and advertisement selection portion 1013.In addition, advertisement selection portion 1013 has advertisement registration database 1014.Link information selection portion 1006 receives to be broadcast the broadcasting electromagnetic wave of station 1001 transmissions and inputs main contents 1101, selects the advertisement corresponding with the content of this main contents 1101.
TV tuner 1017 receives broadcasts the television broadcasting (main contents 1101) that broadcast at station 1001.The sound equipment ID1104 that the voice signal of the television broadcasting (main contents 1101) that broadcasting station ID demodulation section 1018 receives according to TV tuner 1017 comprises, carries out demodulation to broadcasting station ID1103.Structure and the action of broadcasting station ID demodulation section 1018 are identical with the sound equipment ID demodulation section 1053 of the terminal installation 1022 of narrating below.The content of the main contents 1101 that 1012 pairs of TV tuner 1017 of Context resolution portion receive is resolved, and generates output keyword 1102.The parsing of main contents 1101 is such as being undertaken by main contents 1101 is carried out to image analysis, voice recognition etc.Here, so-called image analysis refers to and from image, extracts the features such as profile, tone, and the object reflecting that identification shows is and so on technology.In addition, so-called voice recognition refers to, the features such as the waveform based on voice signal, frequency structure are carried out the technology of the information that sound recognition comprises.These technology can suitably be used known technology, omit detailed explanation.The image analysis that the main contents 1101 of Context resolution portion 1012 based on for input carries out and the result of voice recognition, which kind of scene is the scene of judging main contents 1101 be, the text message that generates the content of this scene of output expression is keyword 1102.That is, keyword 1102 means the word of the content of main contents 1101, or, represent that the feature of each scene of main contents 1101 is, the word of attribute.This keyword 1102 is input to advertisement selection portion 1013.In addition, as text message, also can replace the keyword 1102 of the content that directly shows scene, and use the information of the content that indirectly shows scene, for example, id information, metadata etc.
In addition, Context resolution portion 1012, via TV tuner 1017, will input in real time from broadcasting the main contents 1101 of broadcasting at station 1001, and successively carries out the generation output of keyword 1102.
Generation timing, the generation interval of keyword 1102 can suitably be determined.For example, every predefined official hour interval (for example, every 5 minutes), or there is this situation of change in the scene that is detected main contents 1101 by Context resolution portion 1012, detecting the timing etc. of this situation.
Advertisement selection portion 1013 is used from 1102 pairs of advertisement registration databases 1014 of keyword of Context resolution portion 1012 inputs and retrieves, from being registered in the secondary content 1121 advertisement registration database 1014, select the advertisement ID1106 corresponding with the secondary content 1121 that is matched with this keyword 1102.Using the advertisement ID1106 selecting as advertisement selection information 1105, the management server 1040 to administrative center 1004 sends in advertisement selection portion 1013.In addition, above-mentioned advertisement ID1106 is corresponding with Information ID of the present invention.
Here, the registration of so-called secondary content 1121 refers to, secondary content 1121 (or the identifying information corresponding with it is advertisement ID1106) is associated with specific keyword 1102, and login is in advance in advertisement registration database 1014.When the registration of secondary content 1121, register information 1122 is sent to administrative center 1004 from advertiser 1030.Register information 1122 at least includes keyword 1102, upper limit unit price.In addition, in register information 1122, also various information be can further comprise, in the present embodiment, budget, customer name, trade name or Service name, service code and kind code or service code further included.The detailed content of the registration of secondary content 1121 will be narrated in the back.
With reference to Figure 11, the structure of registered database 1014 is described.Advertisement registration database 1014 has the form that information, the information such as URL1141, advertisement ID1106 corresponding with register information 1122 such as keyword 1102 that register information 1122 is comprised, upper limit unit price, budget are stored.Of the present invention as registered database 1014 and indispensable information is the information that the corresponding relation of keyword 1102 and advertisement ID1106 is stipulated.In addition, in the present embodiment, keyword 1102, advertisement ID1106 and upper limit unit price are that other information (budget, customer name, trade name, Service name, service code, kind code, URL etc.) can suitably be appended omission accordingly with selective rule described later to the indispensable information of advertisement registration database 1014 logins.
Advertisement registration database 1014 be take keyword 1102 as unit grouping management by the registration of a plurality of secondary contents 1121.The group that belongs to the keyword 1102 that this register information 1122 comprises under each registration.But in the situation that register information 1122 comprises a plurality of keyword 1102, this register information belongs to the plurality of keyword 1102 group separately for 1122 times.
Upper limit unit price (yen/access) be with secondary content 1121 by the number of times of looking hearer 1020 (or terminal installation 1022) reading (access) accordingly, the expense unit price upper limit of the single reference of being collected by 1004 couples of advertisers 1030 of administrative center.Whenever having inputted keyword 1102 from Context resolution portion 1012 to advertisement selection portion 1013, advertisement selection portion 1013 obtains the upper limit unit price that the register information 1122 for each secondary content 1121 of this keyword 1102 packetizing comprises, and the automatic bid of carrying out based on this upper limit unit price is processed.Here, the so-called processing of automatically submitting a tender refers to, for each registration, AI (artificial intelligence) is set, by the bid of this AI, and the registration (advertisement ID1106) of the secondary content 1121 that decision is selected with respect to inputted keyword 1102.The information such as the upper limit unit price that AI comprises based on self responsible register information 1122, budget, with from the lower limit of regulation to the range computation of the higher limit suitable valency relative with keyword 1102, and bid.To process the suitable valency that the AI after keyword 1102 calculates of having made a basket by automatic bid, as acceptance of the bid unit price, by advertisement selection information 1105 described later, the management server 1040 to administrative center 1004 sends.
The result that advertisement selection portion 1013 processes based on automatic bid, from the secondary content 1121 of packetizing, selecting 1 secondary content 1121 for keyword 1102.In the situation that same keyword has a plurality of registration, select in principle the secondary content 1121 that upper limit unit price is the highest, but the selective rule of Information Selection portion 1013 meetings based on regulation, specific secondary content 1121 is got rid of from registration, thereby or by changing the weight of the comparison of tender price, the selection of secondary content 1121 is adjusted and rationalized.
Advertisement selection portion 1013, when the selection of secondary content 1121 is adjusted and rationalized, utilizes the various information such as customer name, trade name or Service name, service code and kind code or service code that comprise in register information 1122.In addition, service code can be used the code of Nippon Standard industrial classification.In addition, kind code can be used for example Sort Code of JIS (Japanese Industrial Standards), JAS (Japanese Agricultural Standard).
As above-mentioned selective rule, for example, use following rule.
" do not select the client with the sponsor competition of TV programme.”
" do not select the advertisement with the commodity of the advertisement identical services kind of broadcasting by TV programme or same breed.”
" preferentially select sweeping client, client's that corporate image the is good web advertisement.”
" the preferential substantial web advertisement (secondary content 1121) of chosen content.”
" forbidding for example, not selecting advertisement under the program of advertisement (news program), scene.”
In addition, selective rule is not limited to above-mentioned situation.In addition, the sponsor of program, advertisement prohibition information etc. both can be used as metadata and be included in main contents 1101, also can be provided by broadcast program list information such as EPG.In this case, Context resolution portion 1012 is as long as carry out the processing of extracting metadata from main contents 1101, from the processing of the required information of the broadcast program list information extractions such as EPG etc.In addition, also can use following rule, that is, with advertiser 1030 be Client Enterprise the degree of social responsibility (CSR), the commodity of this advertisement or the service result after the degree of the degree of the burden of environment, fair deal etc. is evaluated accordingly, secondary content 1121 is selected.The manager that above-mentioned evaluation needs only by administrative center 1004 carries out, and the rule generating by this evaluation is offered to link information selection portion 1006.
The secondary content 1121 corresponding with the keyword 1102 of inputting from Context resolution portion 1012, based on above-mentioned selective rule, selected by advertisement selection portion 1013, and the management server 1040 using this selection result as advertisement selection information 1105 to administrative center 1004 sends.Advertisement selection information 1105 is that the broadcasting station ID1103 that comprises received broadcasting station 1001, the advertisement ID1106 of secondary content 1121 selecting are, the information of acceptance of the bid unit price.
Management server 1040 is based on this advertisement selection information 1105, the URL1141 of selected secondary content 1121 (advertisement ID1106) and broadcasting station ID1103 are uploaded to ID resolution server 1041 explicitly, and, carry out the calculating of the advertising expenditure relative with this advertisement etc.
In addition, in the link information selection portion 1006 shown in Figure 10, the sound equipment ID1104 of the main contents 1101 that broadcasting station ID demodulation section 1018 receives according to TV tuner 1017 obtains and broadcasts station ID1103, but also can obtain from TV tuner 1017 institute's selective calling channel information of the broadcast channel that represents the current broadcasting station receiving, using this selective calling channel information as broadcasting station ID1103 to broadcasting the information of identifying at station.According to which, without sound equipment ID1104 is carried out to demodulation, can generate and broadcast station ID1103.
< < administrative center 1004 > >
Administrative center 1004 has management server 1040 and ID resolution server 1041.The advertiser 1030 of secondary content 1121 (ad content) is uploaded to secondary content providing server 1031 by the secondary content 1121 generating.Secondary content providing server 1031 is common webservers.And advertiser 1030 carries out for this pair content 1121 registration that link advertisement provides service to administrative center 1004.In addition, management server 1040 has in the structure of the advertisement registration database 1014 of Figure 11, increase acceptance of the bid unit price, ID and resolved the advertisement management database after the interim storage columns such as aggregate-value of number of times, advertising expenditure, with the registration of secondary content 1121 accordingly, at least login advertisement ID1106, URL1141, upper limit unit price and budget.
Management server 1040 receives register information 1122 and URL1141 from advertiser 1030, accepts the registration of secondary content 1121.Management server 1040 is for the secondary content 1121 that the receives registration ID1106 that issues an advertisement.About advertisement ID1106, for registered a plurality of secondary content 1121 at least at that time, separately, issue unique advertisement ID.Advertisement ID1106 logins in advertisement management database together with at least upper limit unit price in register information 1122 and budget.In addition, by register information 1122 (at least essential information on upper limit unit price and selective rule) and advertisement ID1106, be sent to the advertisement selection portion 1013 of link information selection portion 1006 and login in advertisement registration database 1014.Then, management server 1040 has been whenever having inputted advertisement selection information 1105 from link information selection portion 1006, and the URL1141 of the broadcasting station ID1103 this advertisement selection information 1105 being comprised and the secondary content 1121 identified by advertisement ID1106 sends to ID resolution server 1041 explicitly.ID resolution server 1041 is shown the URL1141 login of broadcasting station ID1103 and secondary content 1121 in 1041A in ID/URL correspondence.
As mentioned above, ID resolution server 1041 is logined the broadcasting station ID1103 sending from management server 1040 and URL1141 among the corresponding table of ID/URL 1041A explicitly.The structure that is ID resolution server 1041 to computer installation with reference to Figure 12 describes.ID resolution server 1041 has control part 1042 and the storage part 1043 being connected with this control part 1042, network service portion 1045, timer 1047.In storage part 1043, store above-mentioned ID/URL corresponding table 1041A and for carrying out the program of the handling process of the flowchart text by Figure 14 (C).Network service portion 1045 broadcasts the transmitting-receiving of station ID1103, URL1141 etc. via network and terminal installation 1022.In addition, at ID resolution server 1041 and management server 1040, different computers, consist of, in situation about connecting by networks such as LAN, network service portion 1045 also communicates by letter with management server 1040.Control part 1042 is handling parts (ID resolution unit) of carrying out ID dissection process, this ID dissection process is by the broadcasting station ID1103 receiving from terminal installation 1022 via network service portion 1045, the ID/URL corresponding table 1041A and the timer 1047 that with reference to storage part 1043, comprise, resolve to URL1141.So-called " broadcasting station ID is resolved to URL " means in this specification, " determining URL (address information) corresponding to ID code that carries out demodulation with to sound equipment ID and obtain ".
As mentioned above, management server 1040, whenever send new advertisement selection information 1105 from link information selection portion 1006, is forwarded to ID resolution server 1041 based on this advertisement selection information 1105 by broadcasting station ID1103 and URL1141.Broadcasting station ID1103 and the URL1141 of ID resolution server 1041 based on receiving upgrades the content of the corresponding table of ID/URL 1041A.In addition, if ID resolution server 1041 receives and broadcasts station ID1103 from terminal installation 1022, using this broadcasting station ID1103 as keyword, the corresponding table of ID/URL 1041A is retrieved, read and broadcast the URL1141 that station ID1103 logins explicitly and be returned to terminal installation 1022 (ID parsing).About this ID, resolve, at ID resolution server 1041, from management server 1040, accept to broadcast station ID1103 and URL1141, after the content of the corresponding table of ID/URL 1041A is upgraded, for example, to be allowed the effective time (5 minutes) of stipulating.The ID of the ID resolution server 1041 in the effective time of this regulation resolves action and is called session.
If ID resolution server 1041 is broadcast station ID1103 to certain and resolved, will resolve this broadcasting station this situation of ID1103 to management server 1040 notices.If management server 1040 receives the notice from management server 1040, the parsing number of times of station ID1103 will be broadcast,, URL1141 is forwarded to the number of times of terminal installation 1022, regard the number of times of having been accessed URL1141 by terminal installation 1022 as, that is, and by terminal installation 1022 number of times of secondary content 1121 of having read, and count, based on this count value, to link advertisement, provide the expense of service to calculate.The advertisement selection information 1105 that management server 1040 and advertisement selection portion 1013 from link information selection portion 1006 receive accordingly, is calculated and is collected the charges with " by the acceptance of the bid unit price of submitting a tender and determining " * " access number ".
The budget of storing in the management database of management server 1040 (yen) is, for the registration of 1 secondary content 1121, and the upper limit amount of money of the advertising expenditure that advertiser 1030 can pay.The advertising expenditure of management server 1040 calculating in the situation that above-mentioned parsing with broadcasting station ID1103 is corresponding amount up to budget, as follows the registration of the secondary content 1121 in the advertisement selection portion 1013 of link information selection portion 1006 and management server 1040 is managed,, after this, for broadcasting with this secondary content 1121 that station ID1103 is corresponding, even if inputted corresponding keyword 1102, also do not submitted a tender or select.
Management server 1040 resolves to URL1141 by broadcasting station ID1103 at every turn, just to advertiser 1030, collects the amount of money of acceptance of the bid unit price.Collecting of this expense volume can be both to carry out when advertising expenditure reaches the budget of registration, can be also to take the advertisement selection relative with keyword 1102 of 1 time to carry out as unit.Collecting processing can be processed by staff, also can from advertiser 1030 savings account or credit card, collect online.
< < terminal installation 1022 > >
Terminal installation 1022 is entrained devices of user 1020 of watching television set (receiver) 1021, the sound equipment ID1104 that television set 1021 is played out carries out pickup and is demodulated into broadcasting station ID1103, this broadcasting station ID1103 is sent to ID resolution server 1041, obtains the URL1141 of secondary content 1121.ID resolution server 1041 has the corresponding table of ID/URL 1041A, according to the broadcasting station ID1103 receiving from terminal installation 1022, the corresponding table of ID/URL 1041A is retrieved, and reads corresponding URL1141 and is returned to terminal installation 1022.Having obtained the terminal installation 1022 of URL1141 accesses secondary content providing server 1031 according to this URL1141 and secondary content 1121 is downloaded, shown.
The terminal installation 22 of the structure of terminal installation 1022 and the 1st execution mode (Fig. 5) is roughly the same, the explanation of therefore omitting detailed content here.Be with the difference of the 1st execution mode, the sound equipment ID demodulation section in terminal installation 1022 is not to Information ID, but carries out demodulation to broadcasting station ID.
The action > > of < < content providing system each several part
Below, the flow chart with reference to Figure 13, Figure 14 describes the handling process of the primary structure portion of this content providing system.Figure 13 (A)～(C) is the flow chart that the action of management server 1040 is shown.Figure 14 (A)～(C) is respectively the flow chart that the action of advertisement selection portion 1013, terminal installation 1022 and ID resolution server 1041 is shown.
Figure 13 (A) is that the flow chart moving is accepted in the registration that management server 1040 is shown.Advertiser 1030 sends register information etc. to the management server 1040 of administrative center 1004, and provides service to register to link advertisement.If management server 1040 receives (S1010) such as URL1141 of register information 1122, secondary content 1121 from advertiser 1030, accept the registration of secondary content 1121, to this pair content 1121, give advertisement ID1106 (S1011).Then, management server 1040 sends (S1012) by the register information receiving 1122 and the advertisement ID1106 that gives to the advertisement selection portion 1013 of link information selection portion 1006.The register information 1122 sending and advertisement ID1106 by advertisement selection portion 1013 login in (register information 1122 is recorded) keyword column of the appointment of advertisement registration database 1014.
Figure 14 (A) is the flow chart that the advertisement selection action of advertisement selection portion 1013 is shown.If the keyword 1102 that represents the content of main contents 1101 is inputed to advertisement selection portion 1013 (S1040) from Context resolution portion 1012, the keyword 1102 of advertisement selection portion 1013 based on this input carries out advertisement selection processing (S1041).So-called advertisement selection is processed and is referred to, the register information 1122 being associated with keyword 1102 from 1014 retrievals of advertisement registration database, selective rule based on above-mentioned and automatically submitting a tender, selects to be suitable for most this secondary content 1121 of keyword 1102 as this link advertisement.Advertisement selection portion 1013 will be included in the advertisement ID1106 of the secondary content 1121 of selecting in step S1041, the broadcasting station ID1103 at the broadcasting station that receives, wherein standard gold volume, in interior information, is notified (S1042) as advertisement selection information 1105 to management server 1040.
Figure 13 (B) is the flow chart that the advertisement selection information processing action of management server 1040 is shown.If management server 1040 receives the advertisement selection information 1105 (S1020) of secondary content 1121 arbitrarily from advertisement selection portion 1013, this advertisement selection information 1105 (at least advertisement ID1106 and its acceptance of the bid unit price) is stored to the region (S1021) of regulation.The advertisement ID1106 of above-mentioned storage and acceptance of the bid unit price be used to secondary content 1121 this select the calculating etc. of the advertising expenditure cause.Then, management server 1040 is by the URL1141 of the secondary content 1121 corresponding with being included in advertisement ID1106 in advertisement selection information 1105 and broadcast station ID1103 and send (uploading) (S1022) to ID resolution server 1041.The URL1141 sending is logined in the corresponding table of ID/URL 1041A with broadcasting station ID1103 explicitly by ID resolution server 1041.Thus, broadcasting station ID1103 is resolved to the URL1141 of selected secondary content 1121.
The action of the terminal installation 1022 after when Figure 14 (B) illustrates terminal installation 1022 and receives sound equipment ID1104 is flow charts of secondary content retrieval program.This processing illustrates the action of the control part 1052 of terminal installation 1022, the action that comprises sound equipment ID demodulation section 1053, URL acquisition unit 1054 and web browser 1055.In terminal installation 1022, in this pair content retrieval program state resident or that just carry out on backstage, carry out at any time this processing.Sound equipment ID demodulation section 1053 extracts the sound equipment ID1104 that the voice signal from television receiver 1021 by microphone 1051 pickups comprises, and is demodulated into and broadcasts station ID1103 (S1050).The broadcasting station ID1103 that URL acquisition unit 1054 demodulates this sends (S1051) to ID resolution server 1041, receives the URL1141 (S1052) of secondary content 1121 as its foldback.Web browser 1055 uses the URL1141 receiving to access secondary content providing server 1031, and (S1053) downloaded, shown to secondary content 1121.
Figure 14 (C) is the flow chart that the action of ID resolution server 1041 is shown.This processing action is receiving when broadcasting the URL1141 that station ID1103 is associated (with reference to S1022) from management server 1040, for this URL1141 to carry out above-mentioned effective time.If ID resolution server 1041 receives and broadcasts station ID1103 (S1060) from terminal installation 1022, according to this broadcasting station ID1103, the corresponding table of ID/URL 1041A is retrieved, read corresponding URL1141 (S1061).Then, the URL1141 that ID resolution server 1041 reads out this is returned to terminal installation 1022 (S1062), to management server 1040 notices, has resolved this broadcasting station this situation of ID1103 (S1063).
ID resolution server 1041 allows to broadcast T effective time of the parsing of station ID1106 for 1 URL1141, because it follows the content of the main contents 1101 of occurrence scene conversion constantly, variation, therefore for ID, resolve setup times restriction, but be set as for the sound equipment ID1104 playing out from television receiver 1021 having been carried out to the terminal installation 1022 of pickup, be enough to resolve and show broadcasting station ID1103 the time of secondary content 1121.Specifically, about 5 minutes, be suitable.But, be not limited to 5 minutes effective time, also can be longer, also can be shorter.In addition, also can be set as until send next advertisement selection information 1105 from advertisement selection portion 1013.In addition, the management of this effective time, both can be undertaken by ID resolution server 1041, by ID resolution server 1041, to management server 1040 notices, passed through this situation effective time, also can be undertaken by management server 1040, by management server 1040, to ID resolution server 1041 notices, pass through this situation effective time.
Figure 13 (C) is the flow chart that the registration management action of management server 1040 is shown.Management server 1040, when having allowed the parsing of broadcasting station ID1103 for ID resolution server 1041 (with reference to S1022), is carried out this processing for the broadcasting station ID1103 of this permission.
If management server 1040 receives and resolved the notice (being "Yes" S1030) of broadcasting station this content of ID1103 from ID resolution server 1041, the ID parsing number of times in this secondary content 1121 (URL1141) selection of this broadcastings station ID1103 is counted to (S1031).Then, the acceptance of the bid unit price that the advertisement selection information 1105 that management server 1040 gets during this ID is resolved is recorded and the ID counting to get resolve number of times and multiply each other, and the advertising expenditure in this session of selected secondary content 1121 is calculated to (S1032).Judge the amount of money of the advertising expenditure in this this session and to the total of the advertising expenditure in the session till last time, whether reach the advertising budget (S1033) of this pair content 1121.When the total of advertising expenditure not yet reaches advertising budget (being "No" in S1033), management server 1040 makes to process and is back to S1030, has or not and receives the judgement that next ID resolves notice.On the other hand, in the situation that advertising expenditure amount up to advertising budget (in S1033 for "Yes"), management server 1040 is for the advertisement selection portion 1013 of link information selection portion 1006, (S1034) left out the register information of this pair content 1121 in indication from advertisement registration database 1014, and for ID resolution server 1041, also indicate the URL1141 of this pair content 1121 and broadcast station ID103 and leave out (S1035) from the corresponding table of ID/URL 1041A.Its result, the secondary content 1121 that amounts up to budget about advertising expenditure, manages the registration of this pair content 1121 as follows, that is, after this, can not selected or be carried out ID parsing by ID resolution server 1041 by advertisement selection portion 1013.
In addition, in advertising expenditure, do not reach advertising budget, but passed through in the situation of T effective time (in ID resolution server 1041 with the time of broadcasting station ID1103 and allow accordingly the transmission of URL1141) (being "Yes" in S1036), the accumulated value of the advertising expenditure of management server 1040 by this advertising expenditure and extremely last time adds up (S1037), be stored in the regulation region of not shown memory cell or advertisement management database, finish advertisement registration management activities.
< < variation > >
Also theing contents are as follows of above-mentioned execution mode can be out of shape.Each variation shown below also can combine as required and implement.
In the above-mentioned action of administrative center 1004, also can use ID resolution server 1041 to broadcast station ID1103 and resolve to the daily record (communications records) of number of times etc. of the URL1141 of regulation, calculating is to the access number of the secondary content 1121 as object etc., use this daily record (communications records) to measure advertising results, measurement result is prompted to client.
Figure 15 is the figure that is illustrated in the execution mode in the situation that is provided with adapter in television receiver 1021.Broadcast station 1001 broadcastings station ID1103 is not overlapped to transmit in and broadcast in the situation that, by television receiver 1021, generate and add the broadcasting ID1103 that stands, and carry out playback.In this case, as shown in figure 15, in television receiver 1021, as adapter, arrange and broadcast station ID playback set 1070.Broadcasting station ID playback set 1070 consists of sound equipment ID transformation component 1071, voicefrequency circuit 1072 and loud speaker 1073.The identifying information (broadcasting station ID1103) that sound equipment ID transformation component 1071 obtains the current broadcasting station receiving of television receiver 1021 via HDMI, is transformed to this broadcasting station ID1103 sound equipment ID1104 and inputs to voicefrequency circuit 1072.From television receiver 1021, obtaining the interface of broadcasting station ID1103 and be not limited to HDMI, can be also such as USB etc.Voicefrequency circuit 1072, after this sound equipment ID1104 is amplified, carries out playback from loud speaker 1073 to terminal installation 1022 as sound.In addition, the structure of sound equipment ID transformation component 1071 is identical with the sound equipment ID transformation component 1015 shown in Figure 10.In addition, broadcasting station ID playback set 1070 can be also the broadcasting station ID dispensing device (not shown) forming as follows,, not the broadcasting station ID1103 obtaining from television receiver 1021 is transformed to sound equipment ID1104, but directly use, broadcast station ID1103, according to communication standards such as Bluetooth (registered trade mark), infrared communications, the medium that is electromagnetic wave, light with the medium except sound sends.
In addition, in the variation of Figure 15, will broadcast station ID playback set 1070 and be connected with television receiver 1021 as adapter, but also the function of broadcasting station ID playback set 1070 can be built in television receiver 1021.In this case, broadcast station ID1103 and both can from same loud speaker, play together with broadcasting sound, also can play from the loud speaker arranging separately.
The broadcasting station ID playback set 1070 of the variation shown in Figure 15 is configured to has loud speaker, sound equipment ID1104 is usingd to air (gas) and as medium, transmit.But, if terminal installation 1022 can detect the vibration of solid, liquid, also sound equipment ID1104 can be usingd to solid, liquid to transmit as medium.
Because television broadcasting is watched by a large amount of television receiver 1021, therefore likely a plurality of terminal installations 1022 carry out pickup to sound equipment ID1104 simultaneously, intensively to 1041 access of ID resolution server, and, intensively, to secondary content providing server 1031 access, produce and block up thus., also can in terminal installation 1022 (URL acquisition unit), set in advance the function that produces the random stand-by period here, after waiting for waiting time, access ID resolution server 1041 and secondary content providing server 1031.
In addition, in the above-described embodiment, terminal installation 1022 is being understood timing by sound equipment ID1104, not via audiovisual person 1020 operation, just access secondary content providing server 1031 and show secondary content 1121, but terminal installation 1022 can be also to receive indication (permission) after the operation of secondary content providing server 1031 access, accessing secondary content providing server 1031.
In addition, in the present embodiment, the advertisement of take is illustrated as typical example, but the information providing is not limited to advertisement.So long as the information relevant to the content of main contents 1101, can be also such as the information arbitrarily such as regional information, dish cookery.
In addition, the append mode of the broadcasting station ID1103 relative with main contents 1101 is not limited to sound equipment ID1104.For example, also can use subcode, the data broadcast of voice signal.But, the mode of use sound equipment ID1104, due to without to television receiver 1021, new function etc. being set, therefore preferred additional in existing TV receiving system in the situation that.In addition, even use in the situation of sound equipment ID1104, also be not only and from loud speaker, as the sound (sound wave), carry out playback and by terminal installation 1022 pickups, can also to acoustic signal, transmit by wired, wireless transfer paths such as audio cable, Bluetooth (registered trade mark).
In addition, also can replace sound equipment ID1104, and utilize the audio fingerprint information of main contents 1101.That is, use audio fingerprint information, determine the broadcast contents such as the source of sending (broadcasting station), program, CM of main contents 1101, is replaced and broadcast the ID1103 and be used as identifying information (ID code) and access ID resolution server 1041 of standing.
In addition, in the present embodiment, the television broadcasting of take is illustrated as example, but being not limited thereto, can be also sending, broadcasting of the various forms such as broadcasting (the Internet broadcasting) broadcasting, realize via communication network such as inside in take precautions against natural calamities broadcasting, the facility of broadcasting in broadcasting, region.In addition, the terminal installation in the present invention 1022 is not limited to smart mobile phone.For example, can be by portable phone, dull and stereotyped terminal, PDA (Personal Digital Assistant), portable computer, game machine, Set Top Box etc., as terminal installation 1022 of the present invention.
In addition, also link information selection portion 1006 can be arranged on to the inside of for example broadcasting station 1001, by the transfer path different from common television receiver 1021, receive main contents 1101.For example, the main contents 1101 of broadcasting by earthwave digital broadcasting also can not be carried on electromagnetic wave, but inputs by cable as data flow.
In addition, also link information selection portion 1006 can be arranged in administrative center 1004.In addition, also whole or a part of modes with one (by same computer system) of the Context resolution portion 1012 of management server 1040, ID resolution server 1041 and link information selection portion 1006, advertisement selection portion 1013, advertisement registration database 1014 can be formed.
In addition, a part for ID overlapping portion, broadcasting station 1011 in the structure of this content providing system even all, management server 1040, ID resolution server 1041 or secondary content providing server 1031, can suitably by Intel Virtualization Technology, realize, also can by independent device, realize physically, can also realize each function by virtualized server.
In addition, broadcast station 1001 or broadcast station ID playback set 1070 and also can broadcast on the basis of station ID1103, also, by the time information of expression current time now (broadcasting the broadcasting moment at station 1 or the playback of broadcasting station ID playback set 1070 constantly), as sound equipment ID1104, send.Like this, by selecting secondary content 1121 by ID resolution server 1041 based on broadcasting station ID1103 and time information, thereby for recording the main contents 1101 that gets off, also can be by when afterwards main contents 1101 being reproduced, according to producing sound, to broadcasting station ID1103 and time information, carry out demodulation, appropriate secondary content 1121 can be provided thus.
In addition, if login in advance has user 1020 personal information in terminal installation 1022, this personal information, with acting on the parameter that secondary content 1121 is selected, can be provided and advertisement that for example men and women, age bracket mate most.In addition, if terminal installation 1022 obtains the positional informations such as GPS, by this positional information, with acting on the parameter that secondary content 1121 is selected, can provide the advertisement of mating most with user 1020 residence or current location.Also can use above-mentioned personal information, positional information simultaneously.In addition, take the content choice change that above-mentioned personal information, positional information be basic secondary content 1121, both can be undertaken by ID resolution server 1041, also can be undertaken by secondary content providing server 1031.
In the present embodiment, only show 1 and broadcast 1001 and 1 the link information selection portions 1006 in station, also can be for a plurality of but broadcast station 1001.Link information selection portion 1006 is configured to and receives the main contents 1101 at above-mentioned a plurality of broadcastings station 1001 and export advertisement selection information 1105.In addition, also can broadcast setting link information selection portion 1006 separately in station 1001 at each.
In addition, the information content in the present invention is not limited to the web advertisement being presented on display screen.The information that demonstration that the information content can be also the playback being realized by loud speaker, the vibration being realized by vibrator, realized by luminous element etc. provides with image, sound, vibration etc. by various output means.
The Japanese patent application (Japanese Patent Application 2012-046453) of the application based on application on March 2nd, 2012 and the Japanese patent application (Japanese Patent Application 2012-121920) of application on May 29th, 2012, its content is quoted in this as reference.
The explanation of label
1,1001: broadcast station
4,1004: administrative center
5: communication network
1006: link information selection portion
11: link information is selected overlapping portion
The corresponding table of 41A, 1041A:ID/URL

Claims (20)

1.一种内容提供系统，其具有：1. A content providing system comprising: 内容解析单元，其对包含音频数据的第1内容数据进行解析，将示出所述第1内容数据的内容的文本信息作为解析结果而输出；a content analysis unit that analyzes first content data including audio data, and outputs text information showing the content of the first content data as an analysis result; 信息选择单元，其选择与所述文本信息对应的第2内容数据，输出示出该选择的第2内容数据的信息ID；an information selection unit that selects a second content data corresponding to the text information, and outputs an information ID showing the selected second content data; ID附加单元，其将所述信息ID变换为音响信号，将该音响信号重叠至所述第1内容数据所包含的所述音频数据中；an ID adding unit, which converts the information ID into an audio signal, and superimposes the audio signal on the audio data included in the first content data; 递送单元，其对附加有所述音响信号的第1内容数据进行播送或递送；a delivery unit that broadcasts or delivers the first content data to which the audio signal is attached; 信息ID接收单元，其从客户终端接收与在所述播送或递送的第1内容数据所包含的所述音频数据中重叠的所述音响信号对应的所述信息ID；以及an information ID receiving unit for receiving, from a client terminal, the information ID corresponding to the acoustic signal superimposed in the audio data included in the broadcast or delivered first content data; and ID解析单元，其将与所述信息ID接收单元接受到的信息ID所示的第2内容数据对应的地址信息，向所述客户终端发送。The ID analyzing unit transmits, to the client terminal, address information corresponding to the second content data indicated by the information ID received by the information ID receiving unit. 2.根据权利要求1所述的内容提供系统，其还具有计数单元，该计数单元对所述ID解析单元发送所述地址信息的发送次数进行计数。2. The content providing system according to claim 1, further comprising a counting unit that counts the number of transmissions of the address information by the ID analyzing unit. 3.根据权利要求1或2所述的内容提供系统，所述客户终端具有：3. The content providing system according to claim 1 or 2, wherein the client terminal has: 拾音单元，其对基于在所述递送的第1内容数据中包含的音频数据的声音信号进行拾音；a sound pickup unit that picks up a sound signal based on audio data included in the delivered first content data; 信息ID提取单元，其从所述拾音而得到的声音信号提取所述信息ID；以及an information ID extracting unit that extracts the information ID from the sound signal obtained by picking up the sound; and 内容获取单元，其将所述提取的信息ID向所述ID解析单元发送，访问作为该发送的响应而接收到的所述地址信息，从而获取所述第2内容数据。A content acquiring unit transmits the extracted information ID to the ID analyzing unit, accesses the address information received as a response to the transmission, and acquires the second content data. 4.一种内容提供方法，其具有：4. A content providing method comprising: 内容解析步骤，其对包含音频数据的第1内容数据进行解析，将示出所述第1内容数据的内容的文本信息作为解析结果而输出；a content analysis step of analyzing first content data including audio data, and outputting text information showing the content of the first content data as an analysis result; 信息选择步骤，其选择与所述文本信息对应的第2内容数据，输出示出该选择的第2内容数据的信息ID；an information selection step of selecting second content data corresponding to the text information, and outputting an information ID showing the selected second content data; ID附加步骤，其将所述信息ID变换为音响信号，将该音响信号重叠至所述第1内容数据所包含的所述音频数据中；an ID adding step of converting the information ID into an audio signal, and superimposing the audio signal on the audio data included in the first content data; 递送步骤，其对附加有所述音响信号的第1内容数据进行播送或递送；a delivery step of broadcasting or delivering the first content data to which the audio signal is added; 信息ID接收步骤，其从客户终端接收与在所述播送或递送的第1内容数据所包含的所述音频数据中重叠的所述音响信号对应的所述信息ID；以及an information ID receiving step of receiving, from a client terminal, the information ID corresponding to the acoustic signal superimposed on the audio data included in the broadcast or delivered first content data; and ID解析步骤，其将与通过所述信息ID接收步骤接受到的信息ID所示的第2内容数据对应的地址信息，向所述客户终端发送。An ID analyzing step of transmitting, to the client terminal, address information corresponding to the second content data indicated by the information ID received in the information ID receiving step. 5.一种内容编辑装置，其具有：5. A content editing device comprising: 内容解析单元，其对包含音频数据的第1内容数据进行解析，将示出所述第1内容数据的内容的文本信息作为解析结果而输出；a content analysis unit that analyzes first content data including audio data, and outputs text information showing the content of the first content data as an analysis result; 信息选择单元，其选择与所述文本信息对应的第2内容数据，输出示出该选择的第2内容数据的信息ID；以及an information selection unit that selects second content data corresponding to the text information, and outputs an information ID showing the selected second content data; and ID附加单元，其将所述信息ID变换为音响信号，将该音响信号重叠至所述第1内容数据所包含的所述音频数据中。The ID adding unit converts the information ID into an audio signal, and superimposes the audio signal on the audio data included in the first content data. 6.根据权利要求5所述的内容编辑装置，其具有规定出所述文本信息与所述第2内容数据或所述信息ID之间的对应关系的表格，6. The content editing device according to claim 5, comprising a table defining correspondence between the text information and the second content data or the information ID, 所述信息选择单元参照所述表格，提取与所述内容解析单元输出的文本信息对应的第2内容。The information selection unit refers to the table, and extracts the second content corresponding to the text information output by the content analysis unit. 7.根据权利要求6所述的内容编辑装置，7. The content editing device according to claim 6, 所述表格还存储与所述第2内容数据相关的附带信息，The table also stores incidental information related to the second content data, 所述信息选择单元在与所述内容解析单元输出的文本信息对应的第2内容数据存在多个的情况下，基于各第2内容数据的附带信息选择1个第2内容数据。The information selection unit selects one second content data based on the incidental information of each second content data when there is a plurality of second content data corresponding to the text information output by the content analysis unit. 8.一种内容提供系统，其具有：8. A content providing system comprising: ID附加单元，其将用于识别对第1内容数据进行播送或递送的播送站的播送站ID变换为音响信号，将该音响信号重叠至所述第1内容数据的音频数据中；an ID adding unit that converts a broadcasting station ID for identifying a broadcasting station that broadcasts or delivers the first content data into an audio signal, and superimposes the audio signal on the audio data of the first content data; 发送单元，其对附加有所述音响信号的第1内容数据进行播送或递送；a transmitting unit for broadcasting or delivering the first content data to which the audio signal is added; 内容解析单元，其对所述第1内容数据进行接收、解析，将示出所述第1内容数据的内容的文本信息作为解析结果而输出；a content analysis unit that receives and analyzes the first content data, and outputs text information showing the content of the first content data as an analysis result; 信息选择单元，其选择与所述文本信息对应的第2内容数据，输出示出该选择的第2内容数据的信息ID，将该信息ID与所述播送站ID相关联地存储；an information selection unit that selects second content data corresponding to the text information, outputs an information ID showing the selected second content data, and stores the information ID in association with the broadcasting station ID; 播送站ID接收单元，其从客户终端接收所述播送站ID；以及a broadcasting station ID receiving unit that receives the broadcasting station ID from a client terminal; and ID解析单元，其将地址信息向所述客户终端发送，该地址信息示出与所述播送站ID接收单元接收到的播送站ID相关联的信息ID所示的第2内容数据的存储位置。The ID analyzing unit transmits address information indicating the storage location of the second content data indicated by the information ID associated with the broadcasting station ID received by the broadcasting station ID receiving unit to the client terminal. 9.根据权利要求8所述的内容提供系统，还具有计数单元，该计数单元对所述ID解析单元将所述地址信息向所述客户终端发送的发送次数进行计数。9. The content providing system according to claim 8, further comprising a counting unit that counts the number of transmissions of the address information to the client terminal by the ID analyzing unit. 10.根据权利要求8或9所述的内容提供系统，所述客户终端具有：10. The content providing system according to claim 8 or 9, wherein the client terminal has: 拾音单元，其对包含所述播送或递送的第1内容数据的声音信号进行拾音；a sound pickup unit that picks up a sound signal including the broadcast or delivered first content data; 播送站ID提取单元，其从所述拾音而得到的声音信号提取所述播送站ID；以及a broadcasting station ID extracting unit that extracts the broadcasting station ID from the sound signal obtained by the pickup; and 内容获取单元，其将所述提取的播送站ID向所述ID解析单元发送，访问作为该发送的响应而接收到的所述地址信息，从而获取所述第2内容数据。A content acquiring unit transmits the extracted broadcasting station ID to the ID analyzing unit, accesses the address information received as a response to the transmission, and acquires the second content data. 11.一种内容提供系统，其具有：11. A content providing system comprising: 内容解析单元，其将所要播送或递送的第1内容数据输入，或者，接收已播送或递送的第1内容数据，并进行解析，将示出所述第1内容数据的内容的文本信息作为解析结果而输出；A content analysis unit, which inputs the first content data to be broadcast or delivered, or receives the first content data that has already been broadcast or delivered, and analyzes it, and uses text information showing the content of the first content data as the analysis output as a result; 信息选择单元，其选择与所述文本信息对应的第2内容数据，输出示出该选择的第2内容数据的信息ID，将该信息ID与播送站ID相关联地存储，该播送站ID用于对播送或递送出所述第1内容数据的播送站进行识别；The information selection unit selects the second content data corresponding to the text information, outputs the information ID showing the selected second content data, stores the information ID in association with the broadcasting station ID, and stores the information ID in association with the broadcasting station ID. for identifying the broadcasting station that broadcasts or delivers the first content data; 播送站ID接收单元，其从客户终端接收所述播送站ID；以及a broadcasting station ID receiving unit that receives the broadcasting station ID from a client terminal; and ID解析单元，其将地址信息向所述客户终端发送，该地址信息示出与所述播送站ID接收单元接收到的播送站ID相关联的信息ID所示的第2内容数据的存储位置。The ID analyzing unit transmits address information indicating the storage location of the second content data indicated by the information ID associated with the broadcasting station ID received by the broadcasting station ID receiving unit to the client terminal. 12.根据权利要求11所述的内容提供系统，还具有计数单元，该计数单元对所述ID解析单元将所述地址信息向所述客户终端发送的发送次数进行计数。12. The content providing system according to claim 11, further comprising a counting unit that counts the number of transmissions of the address information to the client terminal by the ID analyzing unit. 13.根据权利要求11或12所述的内容提供系统，其还具有：13. The content providing system according to claim 11 or 12, further comprising: 播送站ID获取单元，其从接收并再现所述第1内容数据的再现装置，获取再现中的第1内容数据的播送站ID；以及a broadcasting station ID acquisition unit that acquires a broadcasting station ID of the first content data being reproduced from a reproduction device that receives and reproduces the first content data; and ID放音单元，其将该获取的播送站ID变换为音响信号即音响ID并进行放音，ID playback unit, which converts the obtained broadcasting station ID into an audio signal, that is, an audio ID, and plays the audio, 所述客户终端还具有：The client terminal also has: 拾音单元，其对所述ID放音单元所放出的声音进行拾音；以及a sound pickup unit, which picks up the sound emitted by the ID sound playback unit; and 播送站ID提取单元，其从所述拾音单元所拾音的声音提取所述播送站ID。A broadcast station ID extracting unit extracts the broadcast station ID from the sound picked up by the sound pickup unit. 14.一种内容提供方法，其具有：14. A content providing method comprising: ID附加步骤，其将用于识别对第1内容数据进行播送或递送的播送站的播送站ID变换为音响信号，将该音响信号重叠至所述第1内容数据的音频数据中；ID adding step, which converts the broadcasting station ID for identifying the broadcasting station that broadcasts or delivers the first content data into an audio signal, and superimposes the audio signal on the audio data of the first content data; 发送步骤，其对附加有所述音响信号的第1内容数据进行播送或递送；a transmitting step of broadcasting or delivering the first content data to which the audio signal is attached; 内容解析步骤，其对所述第1内容数据进行接收、解析，将示出所述第1内容数据的内容的文本信息作为解析结果而输出；a content analysis step of receiving and analyzing the first content data, and outputting text information showing the content of the first content data as an analysis result; 信息选择步骤，其选择与所述文本信息对应的第2内容数据，输出示出该选择的第2内容数据的信息ID，将该信息ID与所述播送站ID相关联；an information selection step of selecting second content data corresponding to the text information, outputting an information ID showing the selected second content data, and associating the information ID with the broadcasting station ID; 播送站ID接收步骤，其从客户终端接收所述播送站ID；以及a broadcasting station ID receiving step of receiving said broadcasting station ID from a client terminal; and ID解析步骤，其将地址信息向所述客户终端发送，该地址信息示出与在所述播送站ID接收步骤接收到的播送站ID相关联的信息ID所示的第2内容数据的存储位置。ID analyzing step of transmitting to the client terminal address information indicating a storage position of the second content data indicated by information ID associated with the broadcasting station ID received in the broadcasting station ID receiving step . 15.一种内容提供方法，其具有：15. A content providing method comprising: 内容解析步骤，其将所要播送或递送的第1内容数据输入，或者，接收已播送或递送的第1内容数据，并进行解析，将示出所述第1内容数据的内容的文本信息作为解析结果而输出；A content analysis step, which inputs the first content data to be broadcast or delivered, or receives the first content data that has already been broadcast or delivered, and analyzes it, and uses text information showing the content of the first content data as the analysis output as a result; 信息选择步骤，其选择与所述文本信息对应的第2内容数据，输出示出该选择的第2内容数据的信息ID，将该信息ID与播送站ID相关联地存储，该播送站ID用于对播送或递送出所述第1内容数据的播送站进行识别；An information selection step, which selects the second content data corresponding to the text information, outputs the information ID showing the selected second content data, stores the information ID in association with the broadcasting station ID, and uses the broadcasting station ID for identifying the broadcasting station that broadcasts or delivers the first content data; 播送站ID接收步骤，其从客户终端接收所述播送站ID；以及a broadcasting station ID receiving step of receiving said broadcasting station ID from a client terminal; and ID解析步骤，其将地址信息向所述客户终端发送，该地址信息示出与在所述播送站ID接收步骤接收到的播送站ID通过所述信息选择步骤而相关联的信息ID所示的第2内容数据的存储位置。ID analyzing step, which transmits to the client terminal address information showing information ID associated with the broadcasting station ID received in the broadcasting station ID receiving step through the information selecting step Storage location of the second content data. 16.一种内容解析装置，其具有：16. A content analysis device comprising: 内容解析单元，其对播送站播送或递送的第1内容数据进行接收并解析，将示出所述第1内容数据的内容的文本信息作为解析结果而输出；以及a content analysis unit, which receives and analyzes the first content data broadcast or delivered by the broadcast station, and outputs text information showing the content of the first content data as an analysis result; and 信息选择单元，其选择与所述文本信息对应的第2内容数据，输出示出该选择的第2内容数据的信息ID，将该信息ID与播送站ID相关联地输出，该播送站ID用于对所述播送站进行识别。The information selection unit selects the second content data corresponding to the text information, outputs the information ID showing the selected second content data, and outputs the information ID in association with the broadcasting station ID. The broadcasting station ID is used for to identify the broadcasting station. 17.根据权利要求16所述的内容解析装置，其还具有：17. The content parsing device according to claim 16, further comprising: 播送站ID接收单元，其从客户终端，接收对在所述播送站播送或递送出的第1内容数据所含的音频数据中重叠的音响信号进行解调而获得的播送站ID；以及A broadcasting station ID receiving unit for receiving, from a client terminal, a broadcasting station ID obtained by demodulating an acoustic signal superimposed on audio data included in the first content data broadcast or delivered by the broadcasting station; and ID解析单元，其将地址信息向所述客户终端发送，该地址信息示出由所述信息选择单元与所述播送站ID接收单元接收到的所述播送站ID相关联的所述信息ID所示的第2内容数据的存储位置。An ID resolution unit that transmits address information showing the information ID associated with the broadcasting station ID received by the broadcasting station ID receiving unit to the client terminal. storage location of the second content data shown. 18.根据权利要求16或17所述的内容解析装置，其具有规定出所述内容解析单元输出的文本信息与所述第2内容数据或所述信息ID之间的对应关系的表格，18. The content analysis device according to claim 16 or 17, which has a table defining the correspondence relationship between the text information output by the content analysis unit and the second content data or the information ID, 所述信息选择单元参照所述表格，提取与所述内容解析单元输出的文本信息对应的第2内容数据。The information selection unit refers to the table, and extracts the second content data corresponding to the text information output by the content analysis unit. 19.根据权利要求18所述的内容解析装置，19. The content parsing device according to claim 18, 所述表格还存储与所述第2内容数据相关的附带信息，The table also stores incidental information related to the second content data, 所述信息选择单元在与所述内容解析单元输出的文本信息对应的第2内容数据存在多个的情况下，基于各第2内容数据的附带信息选择1个第2内容数据。The information selection unit selects one second content data based on the incidental information of each second content data when there is a plurality of second content data corresponding to the text information output by the content analysis unit. 20.一种播送站ID放音装置，其具有：20. A broadcasting station ID playback device, which has: 播送站ID获取单元，其从对播送或递送的第1内容数据进行接收并再现的再现装置，获取对播送或递送出所述第1内容数据的播送站进行识别的信息即播送站ID；以及A broadcasting station ID acquiring unit that acquires a broadcasting station ID, which is information for identifying a broadcasting station that broadcasted or delivered the first content data, from a reproduction device that receives and reproduces the broadcasted or delivered first content data; and ID放音单元，其将该获取的播送站ID变换为音响信号即音响ID并进行放音。The ID playback unit converts the acquired broadcasting station ID into an audio signal, that is, an audio ID, and plays the audio.
CN201380012246.4A 2012-03-02 2013-02-28 Content providing system, content providing method, content editing device, content analyzing system, and broadcasting station ID playback device Pending CN104160714A (en)

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