CN104144381A - Mobile phone positioning application method based on CRM - Google Patents
Mobile phone positioning application method based on CRM Download PDFInfo
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- CN104144381A CN104144381A CN201310163218.4A CN201310163218A CN104144381A CN 104144381 A CN104144381 A CN 104144381A CN 201310163218 A CN201310163218 A CN 201310163218A CN 104144381 A CN104144381 A CN 104144381A
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Abstract
The invention provides a mobile phone positioning application method based on CRM. The method comprises the steps that 1, a mobile phone client side has access to a server through the wireless internet, obtains authorization and then logs into the CRM; 2, the mobile phone client side obtains task information of a server side; 3, the task is started, a mobile phone positioning application is triggered, and the CRM is connected with the mobile phone position; 4, the mobile phone client side transmits current position information obtained through a positioning application program, current time and/or additional information to the CRM on the server side on schedule; 5, the information transmitted in the step 4 and task information in a database are associated through the CRM; 6, the steps are executed until the task is ended. According to the mobile phone positioning application method based on the CRM, the mobile phone positioning technology is combined with the CRM, client relations are managed, meanwhile, staff work activities are grasped in time, and staff working efficiency is improved; unicity of an attendance system is avoided, data and the CRM system are integrated, management and maintenance are easy, and the management cost is reduced.
Description
Technical field
The present invention relates to mobile phone position application field, particularly the mobile phone position application method based on CRM.
Background technology
CRM (Customer Relationship Management) is customer relation management.Conventionally CRM refers to the software systems by flow processs such as the sale of computer automated analysis, the marketing, customer service and application supports.Its target is reduction sales cycle and selling cost, increases income, finds and activate business required new market channel and improve client's value, satisfaction, profitability and loyalty.Vital effect is being brought into play in effective work of the related participants such as sale in crm system realization of goal process, the marketing, customer service, particularly sales force will often go on business and call on a customer, marketing personal will go out to do marketing activity, but also these migrant persons' activity and CRM use cannot be connected well at present.
Economic and scientific and technical fast development makes smart mobile phone application more and more universal, and the location technology of mobile phone is also ripe gradually.Mobile phone location refers to by the cooperation of mobile phone and wireless network, determines mobile subscriber's actual position information.Current Mobile Location Technology is divided into two kinds: one is embedded in mobile phone or external GPS accessory, and smart mobile phone is generally all built-in, carries out via satellite navigator fix; Be to carry out a navigator fix by the base station of operator, comprise that user installation software realizes the navigation system leading with operator voluntarily.
Enterprise generally investigates staff attendant by the mode that manually records work attendance or attendance checking system, the mode that Ye You enterprise adopts mobile phone positioning function and attendance checking system to connect, but the mode of these work attendances can only be considered employee's work hours, can not associate with action and client, function ratio is more single.
Summary of the invention
For the problem existing in existing crm system management, the present invention proposes the mobile phone position application method based on CRM in conjunction with Mobile Location Technology, CRM is arranged on server end in advance, cell-phone customer terminal obtains mission bit stream by wireless Internet from server, task starts to trigger mobile phone position application, the CRM of the latest data information such as positional information, temporal information and/or additional information to server end transmitted in timing, mission bit stream in the associated latest data information and date of CRM storehouse, until task finishes.
For realizing foregoing invention content, the present invention has adopted the mobile phone position application method based on CRM, and the method comprises the following steps:
S1.CRM is arranged on server end in advance, and cell-phone customer terminal, by wireless Internet access services device, is logined CRM after obtaining the authorization;
S2. cell-phone customer terminal obtains the mission bit stream of server end;
S3. task starts, and mobile phone position application is triggered, and realizes being connected of CRM and mobile phone location;
S4. cell-phone customer terminal passes through the current location information that position-location application obtains on time, and current time and/or additional information are to the CRM of server end;
Mission bit stream in current location information, current time and/or additional information and database that S5.CRM associated steps S4 transmits;
S6. until task finish.
Further, the mode of the acquisition of the cell-phone customer terminal in step S2 mission bit stream is automatically to obtain or manually obtain.
Further, step S2 mission bit stream mainly comprises arrangement of time, task definition, task place, task participant, customer name.
Further, duration or orderly duration are fixed in the interval that on time refers to described in step S4.
Further, described additional information is task item and/or the Task Progress carrying out the corresponding time period.
Further, described additional information can be supplemented and is associated to database by CRM at cell-phone customer terminal before task finishes.
Further, described current time is automatically to generate, and is read-only to cellphone subscriber.
Compared with prior art, the present invention in conjunction with Mobile Location Technology, grasps in time employee work activity on CRM basis in managing customer relation, improves staffing effectiveness; The present invention can also further analyze the activity data in database, revises in time and improve employee's activity, improves the efficiency of management; The present invention has avoided the unicity of attendance checking system, and data and crm system are integrated, is easy to administer and maintain, and has reduced management cost.
Brief description of the drawings
Fig. 1 a, 1b is the network environment figure of the mobile phone position application method based on CRM provided by the present invention;
Fig. 2 is the flow chart of the mobile phone position application method based on CRM provided by the present invention.
Embodiment
More explicit for mobile phone position application method and advantage thereof based on CRM that the present invention is mentioned, referring to accompanying drawing, the present invention is further described in detail.
Fig. 1 a, 1b is the network environment figure of the mobile phone position application method based on CRM provided by the present invention, Fig. 1 a is the mode of carrying out via satellite mobile phone location, this network environment thes contents are as follows: embedded in mobile phone GPS locating module sends to backstage, location by the position signalling of oneself and determines mobile phone location, and cell-phone customer terminal is connected and carries out data interaction with CRM place server by wireless Internet again.In mission area, number of satellites is uncertain, as long as can receive the framing signal of four satellites, error is just very little.
Fig. 1 b is the mode of carrying out mobile phone location by the base station of operator, and this network environment thes contents are as follows: utilize base station to determine mobile phone location to the measuring and calculating of mobile phone distance, cell-phone customer terminal is connected and carries out data interaction with CRM place server by wireless Internet again.Generally speaking, the number of base stations of measurement is more, and certainty of measurement is higher.
When enforcement, can adopt the mode of any or both combinations in two kinds of network environments to implement the present invention.For Fig. 1 a, the server in 1b, can be the server of enterprise or unit oneself, and data message is kept at enterprise or internal institution; Also the server can Shi Mou operator providing, enterprise or unit adopt rent or other approaches to cooperation by internet access.
Fig. 2 is the flow chart of the mobile phone position application method based on CRM provided by the present invention, and the main process step of the method is as follows:
Step S1, CRM is arranged on server end in advance, and cell-phone customer terminal, by wireless Internet access services device, is logined CRM after obtaining the authorization.
For preventing invalid or malice access, guarantee data security effectively, cellphone subscriber accesses crm system need obtain server authorizes.Server provides access port, by after authorizing being addressable CRM.
Step S2, cell-phone customer terminal obtains the mission bit stream of server end.
This step obtains mission bit stream two kinds of modes, and one is initiatively to receive, and directly finds the functional area of depositing mission bit stream after logging in; One is passive reception, has relevant information to remind and receive after mobile phone login.
Mission bit stream mainly comprises arrangement of time, task definition, task place, task participant, customer name, planned sth. ahead to arrange properly by enterprise or unit and put into CRM and along with the time is constantly updated, need to allow inter-related task personnel know fast mission bit stream in the specific time.
Step S3, task starts, and mobile phone position application is triggered, and realizes being connected of CRM and mobile phone location.
When task starts, server sends positioning instruction, and mobile phone position application is triggered.It should be noted that connection can be real-time connection, can be also to connect according to predefined time timing, carries out according to the difference of instruction.
Step S4, cell-phone customer terminal passes through the current location information that position-location application obtains on time, and current time and/or additional information are to the CRM of server end.
Position-location application is used for obtaining the current location of mobile phone, and the current time that cell-phone customer terminal generates current location, automatically and/or additional information are passed to the CRM of server end.Wherein additional information is optional, and supplement in can the task before cell-phone customer terminal is translated into before task finishes; Step S4 repeatedly carried out between must in office, can be to carry out the interval set time, and can be also to carry out according to regular hour order.
Additional information has following several implementation at least:
One is manual selection, and the form storage with option event content in advance is only selected with direct when user uses;
One is manual input, can be in conjunction with first kind of way, and manually typing in the situation that there is no suitable options;
One is speech conversion word, and the direct typing language of user, utilizes additional speech conversion system automatically language conversion to be become to word, saves the link of selection.
Step S5, the mission bit stream in current location information, current time and/or additional information and database that CRM associated steps S4 transmits.
Receiving after the information of step S4 transmission, CRM automatically, by the mission bit stream association in information and date storehouse, comprises data is further analyzed, for example whether analysis task completes according to plan, situation about completing, with the data relation analysis in sale or market, finds and improves one's methods better etc.
If contain supplementary additional information in the information receiving, CRM also can be updated to the information place of corresponding time instead of be put to current time place.
In addition, for the current time in step S4 and step S5, can be also that server automatically generates in the time receiving mobile phone terminal information.
Step S6, until task finishes.
Embodiment mono-:
Table 1 task arrange
| Arrangement of time | On X 1st, 2013 |
| Task definition | Foreign agent business, develops new client |
| Task place | A ground |
| Task participant | Zhang San (director), Li Si |
| Customer name | M company |
| Remarks | ? |
Table 1 is the mission bit stream in server end CRM, and Zhang San and Li Si's cell-phone customer terminal, by wireless Internet access services device, is logined CRM after obtaining the authorization, and obtains task arrange from server, and the present embodiment is in order to understand the convenient directly form demonstration to show.
Zhang San and Li Si's mobile phone is containing GPS locating module, on X 1st, 2013, task started, before morning 8:00, Zhang San's mobile phone position application is triggered (because Zhang San is this time movable director, therefore the present embodiment location Zhang San's mobile phone), realizes being connected of crm system and mobile phone location.Cell-phone customer terminal is located acquisition position data via satellite, transmits current location information on time, and current time and/or additional information are to the CRM of server end.Wherein, XX office building is M company office location, and transmission tasks records as shown in table 2:
Table 2 task record
Cell-phone customer terminal since 8 o'clock every two hours transmission tasks progress situations to server, before transmission, Zhang San can select whether to add additional information, time and positional information are all read-only.When the 1st transmission of information, XX street, Zhang San position, he is by selecting or the mode of input or voice sends additional information and " sees on client's road "; When the 2nd transmission of information, Zhang San position, at XX office building, in client's office space, has no time to send additional information; When the 3rd transmission of information, XX hotel, Zhang San position, he is by selecting or the mode of input or voice sends additional information and " asks client to have a meal ", can see, in the time transmitting for the 3rd time, transmit two articles of information, the additional information while comprising the 10:00 of interpolation " is introduced company and company's product to client, has been obtained client's preliminary accreditation ", Zhang San can select to supplement additional information in the situation that the time is not too nervous, makes company understand in time task progress.In the time receiving cell-phone customer terminal transmission tasks information, CRM can be associated with the mission bit stream in database by this data message, does further data processing, until 18:00 Zhang San logger task finishes.
Utilize base station the measuring and calculating of mobile phone distance to be determined to the locate mode of mobile phone location, except the method difference that location adopts, the enforcement of other steps and embodiment mono-are similar, do not repeat them here.
The above is to preferably embodiment of the present invention, and the art personnel should be appreciated that described execution mode non-limiting protection scope of the present invention.Not departing under Spirit Essence of the present invention and principle, aspect details, can change or revise, within all should being encompassed in claim scope of the present invention.
Claims (7)
1. the mobile phone position application method based on CRM, is characterized in that, the method comprises the following steps:
S1.CRM is arranged on server end in advance, and cell-phone customer terminal, by wireless Internet access services device, is logined CRM after obtaining the authorization;
S2. cell-phone customer terminal obtains the mission bit stream of server end;
S3. task starts, and mobile phone position application is triggered, and realizes being connected of CRM and mobile phone location;
S4. cell-phone customer terminal passes through the current location information that position-location application obtains on time, and current time and/or additional information are to the CRM of server end;
Mission bit stream in current location information, current time and/or additional information and database that S5.CRM associated steps S4 transmits;
S6. until task finish.
2. the mobile phone position application method based on CRM as claimed in claim 1, is characterized in that, the mode that the cell-phone customer terminal in described step S2 obtains mission bit stream is automatically to obtain or manually obtain.
3. the mobile phone position application method based on CRM as claimed in claim 1 or 2, is characterized in that, described step S2 mission bit stream mainly comprises arrangement of time, task definition, task place, task participant, customer name.
4. the mobile phone position application method based on CRM as claimed in claim 1, is characterized in that, duration or orderly duration are fixed in the interval that on time refers to described in step S4.
5. the mobile phone position application method based on CRM as claimed in claim 1, is characterized in that, described additional information is task item and/or the Task Progress carrying out the corresponding time period.
6. the mobile phone position application method based on CRM as described in claim 1 or 5, is characterized in that, described additional information can be supplemented and is associated to database by CRM at cell-phone customer terminal before task finishes.
7. the mobile phone position application method based on CRM as claimed in claim 1, is characterized in that, described current time is automatically to generate, and is read-only to cellphone subscriber.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201310163218.4A CN104144381A (en) | 2013-05-07 | 2013-05-07 | Mobile phone positioning application method based on CRM |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201310163218.4A CN104144381A (en) | 2013-05-07 | 2013-05-07 | Mobile phone positioning application method based on CRM |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104636872A (en) * | 2015-02-11 | 2015-05-20 | 厦门雅迅网络股份有限公司 | Method and device for recording action and visit duration of field operation worker |
| CN112085467A (en) * | 2020-09-03 | 2020-12-15 | 上海容基工程项目管理有限公司 | Enterprise human resource management method, system, storage medium and electronic equipment |
| CN113240824A (en) * | 2021-07-08 | 2021-08-10 | 太平金融科技服务(上海)有限公司深圳分公司 | Attendance checking method and device, computer equipment and storage medium |
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