CN104065980A - Statistics method, apparatus and system for play content association data - Google Patents
Statistics method, apparatus and system for play content association data Download PDFInfo
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Abstract
The invention relates to the field of broadcast television, and specifically relates to a statistics method, apparatus and system for play content association data. The method comprises: obtaining the play content association data, wherein the play content association data comprises user information, program information of a program currently received by a set top box, and part of multimedia data currently played by a television terminal; according to the program information of the program currently received by the set top box, obtaining a code stream of the currently received program; matching the part of the multimedia data currently played by the television terminal with the multimedia data in the code stream; if the multimedia data in the code stream includes the part of multimedia data currently played by the television terminal, recording the play content association data; and if the multimedia data in the code stream does not include the part of multimedia data currently played by the television terminal, the play content association data being invalid, such that the viewing statistics effectiveness is guaranteed.
Description
Technical field
The present invention relates to field of broadcast televisions, be specifically related to a kind of statistical method, Apparatus and system of play content associated data.
Background technology
Viewing-data is to realize the effective means of scientific management in order to understand program audience situation.The most radio station of China and TV station all more and more focus on the effect of viewing-data.Media Management is from " bat head ", by rule of thumb to believing that objective data is a much progress of media management and setting of the programs.
Viewing-data refers to the data about broadcast TV program viewership that obtain by inquiry.Can be divided into the data of listening to of watching data and broadcast of TV according to the difference of the main consuming body.Can be divided into again viewing-data and satisfaction data according to the content difference that obtains data.China mainly adopts viewing-data.Satisfaction data have certain application in Hong Kong and Japan.
China just starts progressively from external introduction viewing-data from the mid-80.1996, General Bureau of Radio, Film and TV at that time issued after " about the notice of investigating net TV audience rating radio data system recommendation national television audience ", and viewing-data has formally been established status.Particularly recent years, all relatively focus on the effect of viewing-data for each, generally all spend from television data investigation company or market researchy corporation's purchase data of statistics bureau, specialty.
Carry out at present the common service diary method of method and two kinds of methods of personnel's measuring instrument of viewing-data statistics, but all there is defect in various degree in these two kinds of methods, wherein diary method is affected by human factors greatly, and real-time is poor, record not in detail, cause viewing-data not statistical uncertainty really; And personnel's measuring instrument is to belong to a kind of special equipment, therefore input cost is huge, and causing can not a large amount of survey group of development.
Along with the development of China's sized enterprises in chinese DTV industry, digital TV set-top box more and more enters in average family, play record by the program of Set Top Box and add up viewing-data, diary method and the existing shortcoming of personnel's measuring instrument method are solved, but bring again new problem simultaneously---the Set Top Box of a large amount of digital cable customers keeps open state for 24 hours, if therefore, only by Set Top Box broadcast program record statistics viewing-data, its validity cannot ensure.
Summary of the invention
The embodiment of the present invention provides a kind of statistical method of play content associated data, for solving the problem that prior art audience investigation is inaccurate, validity cannot ensure.
A kind of statistical method of play content associated data is provided in the embodiment of the present invention, and described method comprises:
Obtain play content associated data; Described play content associated data comprises: user profile, Set Top Box are current just at programme information and the current part multi-medium data of playing of television terminal of program receiving; Described part multi-medium data at least comprises: a frame video pictures and/or a section audio;
Current just at the programme information of program receiving according to described Set Top Box, obtain current just at the code stream of program receiving;
The current described television terminal part multi-medium data of playing is mated with the multi-medium data in described code stream;
If the multi-medium data in described code stream comprises the current part multi-medium data of playing of described television terminal, record described play content associated data;
If the multi-medium data in described code stream does not comprise the current part multi-medium data of playing of described television terminal, described play content associated data is invalid.
The statistical method of above-mentioned play content associated data, wherein, described current just at the programme information of program receiving according to described Set Top Box, obtain and currently just further comprise at the code stream of program receiving:
Current just at the programme information of program receiving by described Set Top Box, obtain the locating information of this program;
According to described locating information, in whole code streams, filter out current just at the code stream of program receiving.
The statistical method of above-mentioned play content associated data, wherein, described programme information comprises:
The time started of channel designation, programm name and this program and end time.
The statistical method of above-mentioned play content associated data, wherein, obtains before play content associated data described, and described method also comprises: the distance of sensing user and described television terminal;
In the time that the distance of described user and described television terminal is less than or equal to coverage, obtain described play content associated data.
The statistical method of above-mentioned play content associated data, wherein, described method also comprises: obtain whole code streams by stream-recording unit.
The statistical method of above-mentioned play content associated data, wherein, described user profile comprises: user identity and Set Top Box letter
Breath; Wherein, send described user identity by mobile terminal.
The embodiment of the present invention also provides a kind of statistic device of play content associated data, and described device comprises:
Convergence unit, for obtaining play content associated data; Described play content associated data comprises: user profile, Set Top Box are current just at programme information and the current part multi-medium data of playing of television terminal of program receiving; Described part multi-medium data at least comprises: a frame video pictures and/or a section audio;
Code stream acquiring unit, for current just at the programme information of program receiving according to described Set Top Box, obtains current just at the code stream of program receiving;
Matching unit, for mating the current described television terminal part multi-medium data of playing with the multi-medium data of described code stream;
Data record unit, when comprise the current part multi-medium data of playing of described television terminal when the multi-medium data of described code stream, records this user's described play content associated data.
The statistic device of above-mentioned play content associated data, wherein, described code stream acquiring unit also comprises:
Locating module, for current just at the programme information of program receiving by described Set Top Box, obtains the locating information of this program;
Filtering module for according to described locating information, filters out current just at the code stream of program receiving in whole code streams.
The statistic device of above-mentioned play content associated data, wherein, described device also comprises:
Sensing cell, for the distance of sensing user and described television terminal;
In the time sensing the distance of described user and described television terminal and be less than or equal to coverage, notify described convergence unit to obtain described play content associated data.
The statistic device of above-mentioned play content associated data, wherein, described device also comprises:
Stream-recording unit, for obtaining whole code streams.
The statistic device of above-mentioned play content associated data, wherein, described user profile comprises: user identity and Set Top Box information;
Wherein, send described user identity by mobile terminal.
The embodiment of the present invention also provides a kind of statistical system of play content associated data, and described system comprises:
The statistic device of television terminal, Set Top Box and the play content associated data as described in above-mentioned any embodiment; Described television terminal is for providing television terminal the current part multi-medium data of playing to described Set Top Box; Described Set Top Box is for receiving the current part multi-medium data of playing that described television terminal provides, and provides user profile, Set Top Box current just at programme information and the current part multi-medium data of playing of program receiving to the statistic device of described play content associated data.
The embodiment of the present invention provides, statistical method accuracy rate by a kind of play content associated data described in the above embodiment of the present invention is high, effectively avoid because Set Top Box is not shut down, the inaccurate problem of audience investigation that the reasons such as TV shutdown or nobody watch cause, and do not need just can do the content such as audience investigation and user watched custom investigation to extra increase user terminal, audience investigation scope is wide, and investigation real-time is stronger.
Brief description of the drawings
Accompanying drawing described herein is used to provide a further understanding of the present invention, forms the application's a part, does not form limitation of the invention.In the accompanying drawings:
Fig. 1 is the flow chart of a kind of statistical method of play content associated data in the embodiment of the present invention;
Fig. 2 is the structural representation of a kind of statistic device of play content associated data in the embodiment of the present invention;
Fig. 3 is the structural representation of a kind of statistical system of play content associated data in the embodiment of the present invention.
Embodiment
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing, the embodiment of the present invention is described in further detail.At this, schematic description and description of the present invention is used for explaining the present invention, but not as a limitation of the invention.
The embodiment of the present invention provides a kind of statistical method of play content associated data, and as shown in Figure 1, described method comprises:
Step 101, obtains play content associated data; Described play content associated data comprises: user profile, Set Top Box are current just at programme information and the current part multi-medium data of playing of television terminal of program receiving; Wherein, described part multi-medium data at least comprises: a frame video pictures and/or a section audio.
Preferably, in embodiments of the present invention, just obtain play content associated data one time every some cycles, to ensure the validity of play content associated data statistics.
Preferably, in the embodiment of the present invention, Set Top Box is bi-directional set-top box, between television terminal and Set Top Box, pass through HDMI (High Definition Multimedia Interface) (High Definition Multimedia Interface, HDMI) connect, with this, HD video of uncompressed and multichannel audio are bonded to a digital interface, just can provide high definition digital quality content by single cable.This interface is supported ARC audio frequency back coupling passage and HEC ethernet channel simultaneously, can allow television terminal not need to increase other cables time, directly uses HDMI cable to transmit the current part multi-medium data of playing of television terminal to Set Top Box.
Described programme information comprises: the time started of channel designation, programm name and this program and end time.This Set Top Box is current is being just the partial information in EPG information at the programme information of program receiving, has recorded concrete programme content in this programme information, and therefore, in preferred embodiment of the present invention, described programme information can extract from EPG information.Preferably, Set Top Box is by reading the PSI/SI information in video transmission stream, and Real-time Obtaining channel designation, obtains current program start time, end time and programm name by reading in the Event Information Table (EIT) in video transmission stream.The channel of can quick lock in adding up by channel designation like this, navigates to rapidly corresponding program and learns time started and the end time of this program simultaneously.
Step 102, current just at the programme information of program receiving according to described Set Top Box, obtain current just at the code stream of program receiving; The process of obtaining code stream according to programme information can adopt method of the prior art, therefore repeats no more herein.
Step 103, mates the current described television terminal part multi-medium data of playing with the multi-medium data in described code stream; Concrete, because TV can be used as the display terminal of other equipment (as PC or DVD player), therefore Set Top Box is current just at the programme information of program receiving, might not be the current program of playing of TV terminal, so also need in the embodiment of the present invention to mate with the multi-medium data in the current just code stream at program receiving in the time receiving the current part multi-medium data of playing of television terminal.
Wherein, preferably, corresponding video pictures and/or audio frequency in a current television terminal frame video pictures of playing and/or a section audio and code stream are compared; If there is consistent video pictures and/or audio frequency in comparison result, represent that user is watching this program, this play content associated data is effective play content associated data, therefore can record described play content associated data;
If do not there is consistent video pictures and/or audio frequency in comparison result, represent the multi-medium data that the current not player of television terminal top box provides, so described play content associated data is invalid, and invalid play content associated data is using the part as statistics not.
The statistical method accuracy rate of a kind of play content associated data described in the above embodiment of the present invention is high, effectively avoid because Set Top Box is not shut down, the inaccurate problem of audience investigation that the reasons such as TV shutdown or nobody watch cause, and do not need just can do the content such as audience investigation and user watched custom investigation to extra increase user terminal, audience investigation scope is wide, and investigation real-time is stronger.
The statistical method of a kind of play content associated data that the embodiment of the present invention provides, preferably, described current just at the programme information of program receiving according to described Set Top Box, obtain and currently just further comprise at the code stream of program receiving:
Current just at the programme information of program receiving by described Set Top Box, obtain the locating information of this program;
Concrete, each program all has corresponding locating information, and this locating information can be corresponding one by one with the programm name of this program, and the time started that comprises this program and end time; So just, can be according to described locating information, in whole code streams, filter out current just at the code stream of program receiving.
The statistical method of a kind of play content associated data that the embodiment of the present invention provides, preferably, obtains before play content associated data described, and described method also comprises: the distance of sensing user and described television terminal;
In the time that the distance of described user and described television terminal is less than or equal to coverage, obtain described play content associated data.
Concrete, respond to by infrared inductor whether someone exists, and no matter human body is can accurately respond under motion or inactive state, induction range is the distance of user and television terminal, set a coverage, this distance generally can watch that with user the picture of television terminal is as the criterion, can be according to user's the setting of need to setting voluntarily or be initialised in the time dispatching from the factory, infrared inductor can be communicated by letter with television terminal or Set Top Box by USB or Wifi, and concrete communication mode is not limited to the cited mode of the present invention.By the viewing distance of induction human body, can add up accurately and whether have people watching, avoid nobody to watch in situation and statistics audience ratings causes the problem of statistics error.
The statistical method of a kind of play content associated data that the embodiment of the present invention provides, preferably, described method also comprises: obtain whole code streams by stream-recording unit.To extract code stream corresponding to program, and corresponding video pictures and/or audio frequency in a current television terminal frame video pictures of playing and/or a section audio and code stream are compared.
The statistical method of a kind of play content associated data that the embodiment of the present invention provides, preferably, described user profile comprises: user identity and Set Top Box information; Preferably, in order to make play content associated data more accurate, statistics not only shows as the data of which Set Top Box, can also, specific to being who sees again, in the method that the embodiment of the present invention provides, also comprising and add up the identity of watching user simultaneously.Wherein, obtaining of user identity can be inputted by user, or sends described user identity by mobile terminal.Concrete, the guide software of mobile terminal sends to user identity the statistic device of Set Top Box or play content associated data.Preferably, this mobile terminal can be the Move tools such as mobile phone, PAD.
Preferably, in the embodiment of the present invention, can also, by the guide software of mobile terminal by user identity and television terminal or associated with set-top box binding, after binding, control television terminal or Set Top Box broadcasting by mobile terminal.
By the statistical method of the play content associated data described in the above embodiment of the present invention, accurately obtain the information of watching that user, programme content etc. are concrete, what content of broadcasting of play content associated data statistics, whether there is people seeing and who has all carried out diversification statistics in three key elements seeing, solve diary method and the existing shortcoming of personnel's measuring instrument method, also solved simultaneously and only carried out play content associated data by Set Top Box and add up the problem that the associated validity of its play content cannot ensure.
The embodiment of the present invention also provides a kind of statistic device of play content associated data, and as shown in Figure 2, described device comprises:
Convergence unit 201, for obtaining play content associated data; Described play content associated data comprises: user profile, Set Top Box are current just at programme information and the current part multi-medium data of playing of television terminal of program receiving; Described part multi-medium data at least comprises: a frame video pictures and/or a section audio; At this, send user profile, Set Top Box by HDMI (High Definition Multimedia Interface) current just at programme information and the current part multi-medium data of playing of television terminal of program receiving.
Code stream acquiring unit 202, for current just at the programme information of program receiving according to described Set Top Box, obtains current just at the code stream of program receiving; Concrete, in this code stream, comprise Set Top Box current just at the multi-medium data of program receiving.
Matching unit 203, receive the current part multi-medium data of playing of television terminal that convergence unit 201 and code stream acquiring unit 202 provide and front just at the code stream of program receiving, and the current described television terminal part multi-medium data of playing is mated with the multi-medium data in described code stream;
Data record unit 204, receives the matching result of matching unit 203, when matching result is multi-medium data in code stream while comprising the current part multi-medium data of playing of described television terminal, records this user's described play content associated data.
Wherein, preferably, corresponding video pictures and/or audio frequency in a current television terminal frame video pictures of playing and/or a section audio and code stream are compared; If there is consistent video pictures and/or audio frequency in comparison result, represent that user is watching this program, this play content associated data is effective play content associated data, therefore data record unit 204 can record described play content associated data;
If do not there is consistent video pictures and/or audio frequency in comparison result, represent the multi-medium data that the current not player of television terminal top box provides, so described play content associated data is invalid.
The statistic device of a kind of play content associated data that the embodiment of the present invention provides, preferably, described code stream acquiring unit 202 also comprises:
Locating module 2021, for current just at the programme information of program receiving by described Set Top Box, obtains the locating information of this program;
Filtering module 2022 for according to described locating information, filters out current just at the code stream of program receiving in whole code streams.
The statistic device of a kind of play content associated data that the embodiment of the present invention provides, preferably, described device also comprises:
Sensing cell 205, for the distance of sensing user and described television terminal;
In the time sensing the distance of described user and described television terminal and be less than or equal to coverage, notify described convergence unit 201 to obtain described play content associated data.
The statistic device of a kind of play content associated data that the embodiment of the present invention provides, preferably, described device also comprises:
Stream-recording unit 206, for obtaining whole code streams.
The statistic device of a kind of play content associated data that the embodiment of the present invention provides, preferably, described user profile comprises: user identity and Set Top Box information; Wherein, send described user identity by mobile terminal.Concrete, user can be sent to Set Top Box by user identity by the guide software of mobile terminal, directly this information is sent to matching unit by Set Top Box, be play content associated data when effective when matching unit obtains matching result, matching unit sends to data record unit to carry out comprehensive statistics together with user identity effective result simultaneously.
In further embodiment of this invention, the statistic device of described play content associated data also comprises: guide data processing unit (not shown), user is sent to guide data processing unit place by the guide software of mobile terminal by user identity, be that play content associated data is when effective when matching unit obtains matching result, this effective result is sent to data record unit, data record unit obtains user identity from guide data processing unit after receiving the above results again, carries out in the lump comprehensive statistics.
The embodiment of the present invention also provides a kind of statistical system of play content associated data, and as shown in Figure 3, described system comprises: the statistic device 303 of the play content associated data described in television terminal 301, Set Top Box 302 and above-mentioned any embodiment.Wherein, described television terminal 302 is for providing television terminal the current part multi-medium data of playing to described Set Top Box 302; The current part multi-medium data of playing that described Set Top Box 302 provides for receiving described television terminal 301, and provide user profile, Set Top Box current just at programme information and the current part multi-medium data of playing of program receiving to the statistic device 303 of described play content associated data.
Preferably, the statistical system of a kind of play content associated data that the embodiment of the present invention provides also comprises mobile terminal 304, for providing user identity to Set Top Box 302, to receive the essential information of watching user, adds up more accurately.
In the another preferred embodiment of the present invention, mobile terminal 304 directly sends user identity to the statistic device of play content associated data, and without forwarding by Set Top Box.Concrete implementation process and an above-mentioned embodiment are similar, do not repeat them here.
The embodiment of the present invention is play any content, whether is had people in three key elements seeing and who is seeing by statistics, not only make the accuracy rate of audience rating statistical higher, effectively avoid because Set Top Box is not shut down, the inaccurate problem of audience investigation that the reasons such as TV shutdown or nobody watch cause, and do not need just can do the content such as audience investigation and user watched custom investigation to extra increase user terminal, audience investigation scope is wide, and investigation real-time is stronger.
Above-described embodiment; object of the present invention, technical scheme and beneficial effect are further described; institute is understood that; the foregoing is only the specific embodiment of the present invention; the protection range being not intended to limit the present invention; within the spirit and principles in the present invention all, any amendment of making, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (12)
1. a statistical method for play content associated data, is characterized in that, described method comprises:
Obtain play content associated data; Described play content associated data comprises: user profile, Set Top Box are current just at programme information and the current part multi-medium data of playing of television terminal of program receiving; Described part multi-medium data at least comprises: a frame video pictures and/or a section audio;
Current just at the programme information of program receiving according to described Set Top Box, obtain current just at the code stream of program receiving;
The current described television terminal part multi-medium data of playing is mated with the multi-medium data in described code stream;
If the multi-medium data in described code stream comprises the current part multi-medium data of playing of described television terminal, record described play content associated data;
If the multi-medium data in described code stream does not comprise the current part multi-medium data of playing of described television terminal, described play content associated data is invalid.
2. the statistical method of a kind of play content associated data according to claim 1, is characterized in that, described current just at the programme information of program receiving according to described Set Top Box, obtains currently just further to comprise at the code stream of program receiving:
Current just at the programme information of program receiving by described Set Top Box, obtain the locating information of this program;
According to described locating information, in whole code streams, filter out current just at the code stream of program receiving.
3. the statistical method of a kind of play content associated data according to claim 1, is characterized in that, described programme information comprises:
The time started of channel designation, programm name and this program and end time.
4. the statistical method of a kind of play content associated data according to claim 1, is characterized in that, obtains before play content associated data described, and described method also comprises: the distance of sensing user and described television terminal;
In the time that the distance of described user and described television terminal is less than or equal to coverage, obtain described play content associated data.
5. the statistical method of a kind of play content associated data according to claim 2, is characterized in that, described method also comprises: obtain whole code streams by stream-recording unit.
6. the statistical method of a kind of play content associated data according to claim 1, is characterized in that, described user
Information comprises: user identity and Set Top Box information;
Wherein, send described user identity by mobile terminal.
7. a statistic device for play content associated data, is characterized in that, described device comprises:
Convergence unit, for obtaining play content associated data; Described play content associated data comprises: user profile, Set Top Box are current just at programme information and the current part multi-medium data of playing of television terminal of program receiving; Described part multi-medium data at least comprises: a frame video pictures and/or a section audio;
Code stream acquiring unit, for current just at the programme information of program receiving according to described Set Top Box, obtains current just at the code stream of program receiving;
Matching unit, for mating the current described television terminal part multi-medium data of playing with the multi-medium data of described code stream;
Data record unit, when comprise the current part multi-medium data of playing of described television terminal when the multi-medium data of described code stream, records this user's described play content associated data.
8. the statistic device of a kind of play content associated data according to claim 7, is characterized in that, described code stream acquiring unit also comprises:
Locating module, for current just at the programme information of program receiving by described Set Top Box, obtains the locating information of this program;
Filtering module for according to described locating information, filters out current just at the code stream of program receiving in whole code streams.
9. the statistic device of a kind of play content associated data according to claim 7, is characterized in that, described device also comprises:
Sensing cell, for the distance of sensing user and described television terminal;
In the time sensing the distance of described user and described television terminal and be less than or equal to coverage, notify described convergence unit to obtain described play content associated data.
10. the statistic device of a kind of play content associated data according to claim 8, is characterized in that, described device also comprises:
Stream-recording unit, for obtaining whole code streams.
The statistic device of 11. a kind of play content associated datas according to claim 7, is characterized in that, described user profile comprises: user identity and Set Top Box information;
Wherein, send described user identity by mobile terminal.
The statistical system of 12. 1 kinds of play content associated datas, is characterized in that, described system comprises:
The statistic device of television terminal, Set Top Box and the play content associated data as described in claim 7 to 11 any one;
Described television terminal is for providing television terminal the current part multi-medium data of playing to described Set Top Box; Described Set Top Box is for receiving the current part multi-medium data of playing that described television terminal provides, and provides user profile, Set Top Box current just at programme information and the current part multi-medium data of playing of program receiving to the statistic device of described play content associated data.
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| CN107454444A (en) * | 2016-06-01 | 2017-12-08 | 北京学之途网络科技有限公司 | A kind of method and apparatus of associate device |
| CN108268486A (en) * | 2016-12-30 | 2018-07-10 | 中兴通讯股份有限公司 | Association, playback method and the device of multimedia content, terminal |
| CN108540859A (en) * | 2018-05-03 | 2018-09-14 | 海信电子科技（深圳）有限公司 | A kind of method, apparatus and digital TV terminal playing TV programme |
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