CN103957464A - Advertisement distributing method and system - Google Patents
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Abstract
The invention provides an advertisement distributing method and system. The advertisement distributing method includes the steps of obtaining advertisement resource information, wherein the advertisement resource information at least comprises advertisement display information and advertisement execution information, and the advertisement execution information is used for executing operation of advertisement products corresponding to the advertisement display information; sending the advertisement display information to an advertisement display module; sending the advertisement execution information to an advertisement execution module; broadcasting the advertisement display information through the advertisement display module; displaying an advertisement execution interface through the advertisement execution module according to the advertisement execution information. According to the advertisement distributing method and system, the advertisement resource information is divided into the advertisement display information and the advertisement execution information, and advertisement information corresponding to the two parts are synchronously sent to two related terminals through an advertisement control module for synchronous display. When a user watches displayed advertisements, the user can directly carry out advertisement execution operation conveniently, and advertising efficiency is improved.
Description
Technical Field
The invention belongs to the field of advertisement propagation, and particularly relates to an advertisement distribution method and system.
Background
Television advertising has a very long history as an important component of television content. The traditional television advertisement is played on a television, a user can only watch the advertisement when playing the advertisement, and the purchase of products advertised in the advertisement cannot be carried out at that time, but can only be carried out by other means except the television after the advertisement is played. Since the purchasing behavior and the broadcasting of the advertisement cannot be directly linked at that time, when the user wants to actually purchase the product advertised in the advertisement, the memory of the advertisement left for the user is often weakened, obviously, the advertisement efficiency is very low, and the advertisement world has the words: i know that half of my advertising fee is wasted, but i do not know which half is wasted.
Along with the popularity of smart phones and two-dimensional codes, the two-dimensional codes can be displayed in advertisements, users can obtain information of products advertised by the advertisements by scanning the two-dimensional codes through mobile phones, and then purchase and other actions are carried out, and compared with traditional television advertisements, the new advertisement form undoubtedly greatly improves the advertisement efficiency. However, this method has the following disadvantages: 1) the two-dimension code can shield the content on the television screen, the visual perception of a user is influenced, and the user feels dislike when the two-dimension code appears frequently; 2) the user is required to manually scan the two-dimension code on the screen, so that the operation complexity is increased, the mobile phone may not have a two-dimension code scanning function, and the user is also required to specially install two-dimension code scanning software, so that the operation complexity is further increased; 3) because many viruses and malicious software are also spread by means of the two-dimensional code, the scanning of the two-dimensional code may threaten the security of the mobile phone of the user, so that the enthusiasm of many users for scanning the two-dimensional code is low. Because of these factors, the efficiency of television advertising promoted by means of two-dimensional codes is still low.
In view of the above problems, the present invention provides a method for greatly improving the advertisement efficiency.
Disclosure of Invention
The invention mainly aims to solve the problems in the prior art and provide an advertisement distribution method and system, so that the advertisement efficiency is improved.
According to a first aspect of the embodiments of the present invention, there is provided an advertisement distribution method, including:
acquiring advertisement resource information; the advertisement resource information at least includes: advertisement display information and advertisement execution information; the advertisement execution information is used for executing the operation of the advertisement product corresponding to the advertisement display information;
sending the advertisement display information to an advertisement display module; sending the advertisement execution information to an advertisement execution module;
the advertisement display module plays the advertisement display information;
and the advertisement execution module displays an advertisement execution interface according to the advertisement execution information.
Optionally, the method further comprises:
the advertisement execution module receives the operation of the advertisement execution interface;
and executing the operation of the advertisement product corresponding to the advertisement display information according to the operation.
Optionally, the method further comprises:
acquiring playing change information of the advertisement display module for changing the played advertisement display information;
and controlling the advertisement execution module to display an advertisement execution interface according to the advertisement execution information corresponding to the changed advertisement display information according to the playing change information.
Optionally, the method further comprises:
receiving a request for establishing a corresponding relationship sent by the advertisement display module; the request for establishing the corresponding relationship at least comprises: the advertisement execution module information and verification information;
verifying the request for establishing the corresponding relation according to the advertisement execution module information and verification information;
if the request for establishing the corresponding relationship passes the verification, establishing the corresponding relationship between the advertisement display module and the advertisement execution module;
or,
receiving a request for establishing a corresponding relationship sent by the advertisement execution module; the request for establishing the corresponding relationship at least comprises: the advertisement display module information and verification information;
verifying the request for establishing the corresponding relation according to the advertisement display module information and verification information;
and if the request for establishing the corresponding relationship passes the verification, establishing the corresponding relationship between the advertisement display module and the advertisement execution module.
According to a second aspect of an embodiment of the present invention, there is provided an advertisement distribution system including: the advertisement display system comprises an advertisement control module, an advertisement display module and an advertisement execution module;
the advertisement control module is used for acquiring advertisement resource information; the advertisement resource information at least includes: advertisement display information and advertisement execution information; the advertisement execution information is used for executing the operation of the advertisement product corresponding to the advertisement display information; sending the advertisement display information to an advertisement display module; sending the advertisement execution information to an advertisement execution module;
the advertisement display module is used for playing the advertisement display information;
and the advertisement execution module is used for displaying an advertisement execution interface according to the advertisement execution information.
Optionally, the advertisement execution module includes: the device comprises an execution interface display unit, an operation receiving unit and an operation execution unit;
the execution interface display unit is used for displaying an advertisement execution interface according to the advertisement execution information;
the operation receiving unit is used for receiving the operation of the advertisement execution interface;
and the operation execution unit is used for executing the operation on the advertisement product corresponding to the advertisement display information according to the operation.
Optionally, the advertisement display module includes: a video playing unit, a change information acquiring unit and a change information transmitting unit;
the video playing unit is used for playing the advertisement display information;
the change information acquisition unit is used for acquiring play change information for changing the displayed advertisement display information;
the change information sending unit is used for sending the playing change information to the advertisement control module;
the advertisement control module includes: a change information receiving unit and an execution module control unit;
the change information receiving unit is used for receiving the playing change information sent by the advertisement display module;
and the execution module control unit is used for controlling the advertisement execution module to display an advertisement execution interface according to the advertisement execution information corresponding to the changed advertisement display information according to the playing change information.
Optionally, the advertisement display module includes: a correspondence relation request unit;
the corresponding relation request unit is used for sending a corresponding relation establishing request to the advertisement control module; the request for establishing the corresponding relationship at least comprises: the advertisement execution module information and verification information;
the advertisement control module includes: a request verification unit and a corresponding relation establishing unit;
the request verification unit is used for verifying the request for establishing the corresponding relationship according to the advertisement execution module information and the verification information;
the corresponding relation establishing unit is used for establishing the corresponding relation between the advertisement display module and the advertisement execution module when the corresponding relation establishing request passes verification;
or,
the advertisement execution module includes: a correspondence relation request unit;
the corresponding relation request unit is used for sending a corresponding relation establishing request to the advertisement control module; the request for establishing the corresponding relationship at least comprises: the advertisement display module information and verification information;
the advertisement control module includes: a request verification unit and a corresponding relation establishing unit;
the request verification unit is used for verifying the request for establishing the corresponding relationship according to the advertisement display module information and the verification information;
the corresponding relation establishing unit is used for establishing the corresponding relation between the advertisement display module and the advertisement execution module when the corresponding relation establishing request passes verification.
Optionally, the advertisement control module includes: the system comprises an advertisement resource information extraction unit and an advertisement resource information sending unit;
the advertisement resource information extraction unit is used for extracting advertisement display information and advertisement execution information from the advertisement resource information;
the advertisement resource information sending unit is used for sending the advertisement display information to an advertisement display module; and sending the advertisement execution information to an advertisement execution module.
Optionally, the advertisement presentation module is located in the first device; the advertisement execution module is positioned in the second device; the advertisement control module is positioned in third equipment;
or,
the advertisement display module and the advertisement control module are positioned in first equipment; the advertisement execution module is positioned in the second device;
or,
the advertisement display module is positioned in first equipment; the advertisement execution module and the advertisement control module are located in the second device.
According to the embodiment of the invention, the advertisement distribution method and the system divide the advertisement resource information into the advertisement display information and the advertisement execution information, and synchronously send the advertisement information corresponding to the advertisement display information and the advertisement execution information to the two associated terminals respectively through the advertisement control module for synchronous display. Therefore, the user can directly execute the operation of the related products of the advertisement when watching the advertisement, thereby facilitating the use of the user and improving the efficiency of the advertisement.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the principles of the invention. In the drawings:
FIG. 1 is a flow chart of the present advertisement distribution method;
FIG. 2 is a schematic structural diagram of the present advertisement distribution system;
fig. 3 is a schematic structural diagram of a possible embodiment of the advertisement distribution system.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail with reference to the following embodiments and accompanying drawings. The exemplary embodiments and descriptions of the present invention are provided to explain the present invention, but not to limit the present invention.
Fig. 1 is a flowchart of the present advertisement distribution method. The advertisement distribution method may include the steps of:
in step 102, advertisement resource information is acquired; the advertisement resource information at least includes: advertisement display information and advertisement execution information; the advertisement execution information is used for executing the operation of the advertisement product corresponding to the advertisement display information.
In this embodiment, the advertisement resource information is divided into two parts, advertisement presentation information and advertisement execution information. The advertisement display information is the content which can be displayed, such as general advertisement videos, characters or pictures, and the like, and is used for publicizing a certain product. Unlike the existing advertisement, the present embodiment is further provided with advertisement execution information. The advertisement execution information is used for executing the operation of the advertisement product corresponding to the advertisement display information.
In step 104, sending the advertisement display information to an advertisement display module; and sending the advertisement execution information to an advertisement execution module.
In this embodiment, the advertisement display information and the advertisement execution information in the advertisement resource information are extracted respectively and synchronously sent to two independent terminals, namely the advertisement display module and the advertisement execution module respectively.
In step 106, the advertisement display module plays the advertisement display information.
In this embodiment, the advertisement display module at least includes a video output interface for playing the advertisement display information. The advertisement display module can be a display device such as a television, a set-top box, a computer screen, a projector or a billboard.
In step 108, the advertisement execution module displays an advertisement execution interface according to the advertisement execution information.
In this embodiment, the advertisement execution module has at least one display output interface and one communication interface. The communication interface is used for receiving the advertisement execution information corresponding to the advertisement displayed by the advertisement display module from the advertisement control module, and the received advertisement execution information is displayed on the display output interface of the advertisement execution module so as to be operated by a user. By separating the display of the advertisement content from the display of the advertisement execution information, the user can see the product advertisement and simultaneously see more detailed information of the product, operation interfaces of purchase and the like on the advertisement execution module. The advertisement execution module can be a mobile phone, a tablet computer, a game machine or a wearable display device like Google glasses.
In summary, the advertisement distribution method provided in this embodiment divides advertisement resource information into advertisement display information and advertisement execution information, and synchronously sends the two parts of corresponding advertisement information to two associated terminals respectively for synchronous display. By the method, the operation steps from the time when the user sees the advertisement to the time when the user generates purchasing behavior are greatly shortened, the advertisement effect is improved, and the advertisement conversion rate is improved.
In this embodiment, the step 108 further includes:
the advertisement execution module receives the operation of the advertisement execution interface;
and executing the operation of the advertisement product corresponding to the advertisement display information according to the operation.
The user can realize the operation of the related advertisement products by operating on the advertisement execution module. The advertisement execution information provides an interface of relevant operation for the user. Specifically, the advertisement execution information may provide information on the purchase, subscription, software download, etc. operations corresponding to the products advertised in the advertisement.
In this embodiment, the advertisement distribution method further includes:
and acquiring playing change information of the advertisement display module for changing the played advertisement display information. The same television station can play different advertisements at different time, that is, the advertisement content is changed along with time and is arranged in advance, the playing change information refers to the advertisement content which is arranged in advance, the playing change information can be arranged on the internet in advance and then downloaded to the advertisement display module or the advertisement execution module, and the advertisement execution module acquires the playing change information in the playing process of the television content and automatically switches the execution information related to the advertisement according to the time. When the user switches the television channel, the advertisement display information is changed, and the new channel information can be directly obtained through the built-in software of the television. When the television adopts external video sources such as HDMI, the channel information cannot be obtained in the television, because all channels are only one video stream for the television, an image identification module can be added in the television, and the channel which is currently broadcasted is dynamically identified according to the video data from the outside. It is well known in the art of image recognition that specific image recognition algorithms are not within the scope of the present invention.
And controlling the advertisement execution module to display an advertisement execution interface according to the advertisement execution information corresponding to the changed advertisement display information according to the playing change information.
Through the steps, the synchronization between the advertisement products played and executed between the advertisement execution module and the advertisement display module can be realized, and the real-time correspondence between the advertisement execution module and the advertisement display module is ensured. When the user changes the advertisement display information played in the advertisement display module in any way, the advertisement execution module is synchronously controlled to carry out corresponding change according to the playing change information.
Because of this, there are many advertisement display modules and advertisement execution modules that are simultaneously played and executed in the whole internet. Therefore, a corresponding relationship needs to be established between two specific advertisement displaying modules and two specific advertisement executing modules, so as to ensure that the synchronous corresponding relationship is maintained between the advertisement displaying modules and the advertisement executing modules which establish the corresponding relationship. In this embodiment, the advertisement distribution method provides a method for establishing a correspondence relationship between the two, including:
receiving a request for establishing a corresponding relationship sent by the advertisement display module; the request for establishing the corresponding relationship at least comprises: the advertisement execution module information and verification information;
verifying the request for establishing the corresponding relation according to the advertisement execution module information and verification information;
if the request for establishing the corresponding relationship passes the verification, establishing the corresponding relationship between the advertisement display module and the advertisement execution module;
or,
receiving a request for establishing a corresponding relationship sent by the advertisement execution module; the request for establishing the corresponding relationship at least comprises: the advertisement display module information and verification information;
verifying the request for establishing the corresponding relation according to the advertisement display module information and verification information;
and if the request for establishing the corresponding relationship passes the verification, establishing the corresponding relationship between the advertisement display module and the advertisement execution module.
The terminal initiating the request for establishing the corresponding relation can be an advertisement display module or an advertisement execution module. The request sent by the terminal equipment at least comprises equipment information and verification information of the target corresponding terminal. And establishing a corresponding relation between the two terminals based on the two information. The verification information may be verification information in various forms, such as a verification code, a two-dimensional code, a short message, or other information that can be used for verification.
The following are embodiments of systems of the present invention that may be used to perform embodiments of methods of the present invention. For details which are not disclosed in the embodiments of the system of the present invention, reference is made to the embodiments of the method of the present invention.
Fig. 2 is a schematic structural diagram of the present advertisement distribution system. The advertisement distribution system includes: an advertisement control module 210, an advertisement presentation module 220, and an advertisement execution module 230.
The advertisement control module 210 is configured to obtain advertisement resource information; the advertisement resource information at least includes: advertisement display information and advertisement execution information; the advertisement execution information is used for executing the operation of the advertisement product corresponding to the advertisement display information; sending the advertisement display information to an advertisement display module 220; the advertisement execution information is transmitted to the advertisement execution module 230.
The advertisement control module 210 is connected to the advertisement display module 220 and the advertisement execution module 230, respectively. The advertisement control module 210 obtains advertisement display information and advertisement execution information in the advertisement resource information, respectively. The advertisement control module 210 outputs advertisement presentation information to the advertisement presentation module 220. The output can be pushed to the television terminal by the television station actively like the traditional television, or the advertisement content can be requested to the network server by the television terminal actively like the current internet television. The advertisement control module 210 outputs advertisement execution information to the advertisement execution module 230. Such output may be achieved via the internet.
The advertisement display module 220 is configured to play the advertisement display information.
The advertisement display module 220 includes at least one video output interface, through which the advertisement content to be broadcast is output, and can be displayed on a display device such as a television, a set-top box, a computer screen, a projector, or a billboard. In physical form, the advertisement display module may be a conventional television set or a unidirectional set-top box which can only receive television signals, or a network television set or a network set-top box which have a bidirectional network communication function, or a satellite receiver having a television signal receiving function, or other devices having a video output interface.
The advertisement execution module 230 is configured to display an advertisement execution interface according to the advertisement execution information.
The advertisement execution module 230 has at least one display output interface and at least one communication interface for receiving information from the advertisement control module 210. The communication interface is configured to receive advertisement execution information corresponding to the advertisement displayed by the advertisement display module 220 from the advertisement control module 210, and the received advertisement execution information is displayed on the display output interface of the advertisement execution module 230 for operation by a user; the advertisement execution information refers to information of operations such as purchase, subscription, software download, etc. corresponding to products advertised in the advertisement. By separating the display of the advertisement content from the display of the advertisement execution information, the user can see the product advertisement and simultaneously see the operation interface of more detailed information, purchase and the like of the product on the advertisement execution module 230. For example, when a user sees an advertisement of a certain product on a television, a more detailed introduction of the product and a corresponding purchasing interface are synchronously presented on a mobile phone, and the user can complete purchasing action immediately by only performing simple operation on the mobile phone, and does not need to search for a commodity on the internet and then purchase the commodity; and the user does not need to scan the two-dimensional code before obtaining the information of the product advertised on the mobile phone like the traditional two-dimensional code advertisement. Physically, the advertisement execution module may be a mobile phone, a tablet computer, or a game machine, or a wearable display device such as google glasses.
In summary, the advertisement distribution system provided in this embodiment divides advertisement resource information into advertisement display information and advertisement execution information, and synchronously sends the two parts of corresponding advertisement information to two associated terminals respectively for synchronous display. The advertisement distribution system greatly shortens the operation steps from the time when the user sees the advertisement to the time when the user generates purchasing behavior, improves the advertisement effect and improves the advertisement conversion rate.
In this embodiment, the advertisement execution module 230 includes: the device comprises an execution interface display unit, an operation receiving unit and an operation execution unit.
And the execution interface display unit is used for displaying an advertisement execution interface according to the advertisement execution information.
The operation receiving unit is used for receiving the operation of the advertisement execution interface.
And the operation execution unit is used for executing the operation on the advertisement product corresponding to the advertisement display information according to the operation.
The user may perform operations on the related advertisement products by operating the advertisement interface on the advertisement execution module 230. The advertisement execution information provides an interface of relevant operation for the user. Specifically, the advertisement execution information may provide information on the purchase, subscription, software download, etc. operations corresponding to the products advertised in the advertisement.
In this embodiment, the advertisement displaying module 220 includes: the video playing device comprises a video playing unit, a change information acquiring unit and a change information sending unit.
And the video playing unit is used for playing the advertisement display information.
The change information acquiring unit is used for acquiring the play change information for changing the display information of the played advertisement.
The change information sending unit is used for sending the playing change information to the advertisement control module.
The advertisement control module 210 includes: a change information receiving unit and an execution module control unit.
The change information receiving unit is used for receiving the playing change information sent by the advertisement display module.
And the execution module control unit is used for controlling the advertisement execution module to display an advertisement execution interface according to the advertisement execution information corresponding to the changed advertisement display information according to the playing change information.
Through the system, the synchronization between the advertisement products played and executed between the advertisement execution module 230 and the advertisement display module 220 can be realized, and the real-time correspondence between the advertisement products is ensured. When the user changes the advertisement display information played in the advertisement display module 220 in any way, the advertisement control module 210 synchronously controls the advertisement execution module 230 to perform corresponding changes according to the playing change information.
In this embodiment, the advertisement displaying module 220 includes: a correspondence relation request unit;
the correspondence request unit is configured to send a request for establishing a correspondence to the advertisement control module 210; the request for establishing the corresponding relationship at least comprises: the advertisement execution module information and verification information;
the advertisement control module includes: a request verification unit and a corresponding relation establishing unit;
the request verification unit is used for verifying the request for establishing the corresponding relationship according to the advertisement execution module information and the verification information;
the corresponding relationship establishing unit is configured to establish a corresponding relationship between the advertisement displaying module 220 and the advertisement executing module 230 when the request for establishing a corresponding relationship passes verification;
or,
the advertisement execution module 230 includes: a correspondence relation request unit;
the correspondence request unit is configured to send a request for establishing a correspondence to the advertisement control module 210; the request for establishing the corresponding relationship at least comprises: the advertisement display module information and verification information;
the advertisement control module includes: a request verification unit and a corresponding relation establishing unit;
the request verification unit is used for verifying the request for establishing the corresponding relationship according to the advertisement display module information and the verification information;
the corresponding relationship establishing unit is configured to establish a corresponding relationship between the advertisement displaying module 220 and the advertisement executing module 230 when the request for establishing a corresponding relationship passes verification.
The terminal that initiates the request for establishing the correspondence relationship may be the advertisement presentation module 220 or the advertisement execution module 230. The request sent by the terminal equipment at least comprises equipment information and verification information of the target corresponding terminal. And establishing a corresponding relation between the two terminals based on the two information. The verification information may be verification information in various forms, such as a verification code, a two-dimensional code, a short message, or other information that can be used for verification.
In this embodiment, the advertisement control module 210 includes: the system comprises an advertisement resource information extraction unit and an advertisement resource information sending unit.
The advertisement resource information extraction unit is used for extracting advertisement display information and advertisement execution information from the advertisement resource information.
The advertisement resource information sending unit is configured to send the advertisement display information to the advertisement display module 220; the advertisement execution information is transmitted to the advertisement execution module 230.
The advertisement control module 210 extracts advertisement display information and advertisement execution information from the advertisement information, and sends the advertisement display information and the advertisement execution information to the advertisement display module 220 and the advertisement execution module 230 through the advertisement resource information sending unit.
The advertisement control module is a logical concept, and can be a physical device with an entity, such as a network server or a television program broadcasting device, or a software module. If the advertisement control module is a software module, the software module may be located in the same physical device as the advertisement display module, the same physical device as the advertisement execution module, or another physical device different from both the advertisement display module and the advertisement execution module.
Based on this, three possible embodiments are specifically given in this example. The advertisement display module is positioned in first equipment; the advertisement execution module is positioned in the second device; the advertisement control module is located in a third device. Or the advertisement display module and the advertisement control module are positioned in the first equipment; the advertisement execution module is located in the second device. Or, the advertisement display module is located in the first device; the advertisement execution module and the advertisement control module are located in the second device.
Possible embodiments of the invention are further illustrated by the following specific examples:
in an embodiment of the present invention, the advertisement display module is a television, the advertisement execution module is a mobile phone having an advertisement execution information receiving function, and the advertisement control module is a network server capable of communicating with both the television and the mobile phone. The network server provides television content to the television set, which also contains advertising content. And the network server provides advertisement execution information corresponding to the advertisement content to the mobile phone according to the television advertisement content on the television. Therefore, the user can see the advertisement on the television screen and simultaneously see the purchase information of the product corresponding to the advertisement on the mobile phone used by the user, and the user can directly operate the mobile phone to purchase the product if the user likes the product displayed in the advertisement. Compared with the two-dimensional code, the method has the following advantages: firstly, because the two-dimensional code is not required to be displayed on the television screen, the content on the television screen cannot be shielded, and the user experience is better; secondly, the user does not need to scan the two-dimensional code, the subsidy of the operation is reduced, the success rate is increased, the shooting angle and distance need to be adjusted when the two-dimensional code is scanned, and the recognition rate is poor when the light is not good.
In an embodiment of the present invention, the advertisement display module is an advertisement player, the advertisement execution module is a mobile phone with an advertisement execution information receiving function, and the advertisement control module is a software module in the same physical entity as the advertisement player.
In one embodiment of the invention, the advertisement presentation module is a conventional television set that can receive television programs broadcast by a television station. The advertisement execution module can be a mobile phone running related software, the advertisement control module is a television station system device with a network communication function and a television program broadcasting function, and the advertisement control module stores information of advertisements to be broadcasted by the television station, such as program information of introduction, purchase, advertisement broadcasting time and the like of products corresponding to the advertisements; the mobile phone is connected with the advertisement server through a network. The mobile phone is connected with the television station system equipment and can acquire program information from the television station system equipment, when a certain advertisement is broadcasted by a television station, the information corresponding to the advertisement is automatically displayed on the mobile phone, and a user can directly operate the mobile phone to purchase, subscribe, download and the like related to the advertisement, so that the efficiency is greatly improved.
In an embodiment of the present invention, as shown in fig. 3, the advertisement display module is a television with a bidirectional communication function, the advertisement execution module is a mobile phone with a related function, the advertisement control module is a software module running in the television system, when the television plays a program, the advertisement control module sends advertisement execution information corresponding to a currently played advertisement to the mobile phone, and the mobile phone displays the advertisement execution information on the mobile phone according to the delivered advertisement execution information and provides a user with operation;
other embodiments of the invention will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the invention and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the invention being indicated by the following claims.
It will be understood that the invention is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the invention is limited only by the appended claims.
Claims (10)
1. An advertisement distribution method characterized by comprising:
acquiring advertisement resource information; the advertisement resource information at least includes: advertisement display information and advertisement execution information; the advertisement execution information is used for executing the operation of the advertisement product corresponding to the advertisement display information;
sending the advertisement display information to an advertisement display module; sending the advertisement execution information to an advertisement execution module;
the advertisement display module plays the advertisement display information;
and the advertisement execution module displays an advertisement execution interface according to the advertisement execution information.
2. The advertisement distribution method according to claim 1, further comprising:
the advertisement execution module receives the operation of the advertisement execution interface;
and executing the operation of the advertisement product corresponding to the advertisement display information according to the operation.
3. The advertisement distribution method according to claim 1, further comprising:
acquiring playing change information of the advertisement display module for changing the played advertisement display information;
and controlling the advertisement execution module to display an advertisement execution interface according to the advertisement execution information corresponding to the changed advertisement display information according to the playing change information.
4. The advertisement distribution method according to claim 1, further comprising:
receiving a request for establishing a corresponding relationship sent by the advertisement display module; the request for establishing the corresponding relationship at least comprises: the advertisement execution module information and verification information;
verifying the request for establishing the corresponding relation according to the advertisement execution module information and verification information;
if the request for establishing the corresponding relationship passes the verification, establishing the corresponding relationship between the advertisement display module and the advertisement execution module;
or,
receiving a request for establishing a corresponding relationship sent by the advertisement execution module; the request for establishing the corresponding relationship at least comprises: the advertisement display module information and verification information;
verifying the request for establishing the corresponding relation according to the advertisement display module information and verification information;
and if the request for establishing the corresponding relationship passes the verification, establishing the corresponding relationship between the advertisement display module and the advertisement execution module.
5. An advertisement distribution system characterized by comprising: the advertisement display system comprises an advertisement control module, an advertisement display module and an advertisement execution module;
the advertisement control module is used for acquiring advertisement resource information; the advertisement resource information at least includes: advertisement display information and advertisement execution information; the advertisement execution information is used for executing the operation of the advertisement product corresponding to the advertisement display information; sending the advertisement display information to an advertisement display module; sending the advertisement execution information to an advertisement execution module;
the advertisement display module is used for playing the advertisement display information;
and the advertisement execution module is used for displaying an advertisement execution interface according to the advertisement execution information.
6. The advertisement distribution system of claim 5, wherein the advertisement execution module comprises: the device comprises an execution interface display unit, an operation receiving unit and an operation execution unit;
the execution interface display unit is used for displaying an advertisement execution interface according to the advertisement execution information;
the operation receiving unit is used for receiving the operation of the advertisement execution interface;
and the operation execution unit is used for executing the operation on the advertisement product corresponding to the advertisement display information according to the operation.
7. The advertisement distribution system according to claim 5,
the advertisement display module comprises: a video playing unit, a change information acquiring unit and a change information transmitting unit;
the video playing unit is used for playing the advertisement display information;
the change information acquisition unit is used for acquiring play change information for changing the displayed advertisement display information;
the change information sending unit is used for sending the playing change information to the advertisement control module;
the advertisement control module includes: a change information receiving unit and an execution module control unit;
the change information receiving unit is used for receiving the playing change information sent by the advertisement display module;
and the execution module control unit is used for controlling the advertisement execution module to display an advertisement execution interface according to the advertisement execution information corresponding to the changed advertisement display information according to the playing change information.
8. The advertisement distribution system according to claim 5,
the advertisement display module comprises: a correspondence relation request unit;
the corresponding relation request unit is used for sending a corresponding relation establishing request to the advertisement control module; the request for establishing the corresponding relationship at least comprises: the advertisement execution module information and verification information;
the advertisement control module includes: a request verification unit and a corresponding relation establishing unit;
the request verification unit is used for verifying the request for establishing the corresponding relationship according to the advertisement execution module information and the verification information;
the corresponding relation establishing unit is used for establishing the corresponding relation between the advertisement display module and the advertisement execution module when the corresponding relation establishing request passes verification;
or,
the advertisement execution module includes: a correspondence relation request unit;
the corresponding relation request unit is used for sending a corresponding relation establishing request to the advertisement control module; the request for establishing the corresponding relationship at least comprises: the advertisement display module information and verification information;
the advertisement control module includes: a request verification unit and a corresponding relation establishing unit;
the request verification unit is used for verifying the request for establishing the corresponding relationship according to the advertisement display module information and the verification information;
the corresponding relation establishing unit is used for establishing the corresponding relation between the advertisement display module and the advertisement execution module when the corresponding relation establishing request passes verification.
9. The advertisement distribution system of claim 5, wherein the advertisement control module comprises: the system comprises an advertisement resource information extraction unit and an advertisement resource information sending unit;
the advertisement resource information extraction unit is used for extracting advertisement display information and advertisement execution information from the advertisement resource information;
the advertisement resource information sending unit is used for sending the advertisement display information to an advertisement display module; and sending the advertisement execution information to an advertisement execution module.
10. The advertisement distribution system according to claim 5,
the advertisement display module is positioned in first equipment; the advertisement execution module is positioned in the second device; the advertisement control module is positioned in third equipment;
or,
the advertisement display module and the advertisement control module are positioned in first equipment; the advertisement execution module is positioned in the second device;
or,
the advertisement display module is positioned in first equipment; the advertisement execution module and the advertisement control module are located in the second device.
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| CN201410165997.6A CN103957464A (en) | 2014-04-23 | 2014-04-23 | Advertisement distributing method and system |
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