CN103914545A - Search display method and device - Google Patents

Abstract

The present invention proposes a search display method and device. Wherein, the search presentation method includes: receiving a search term input by a user; obtaining multiple search results related to the search term, screening pages corresponding to the multiple search results, and analyzing the screened pages to obtain a set of page elements; And provide a search result page, and display the integrated page element set on the search result page. The search display method and device of the embodiments of the present invention provide a more intuitive way to display search results, so that users can quickly locate whether the content in the search result page meets their needs, and it is convenient for users to view search results intuitively , improving the efficiency of the user in obtaining satisfactory search results, and improving the user's search experience.

Description

Search display method and device

technical field

The present invention relates to the field of search technologies, in particular to a search display method and device.

Background technique

At present, in search engines, pan-demand is one of the most difficult needs to be met. Among them, the general demand means that the user does not have a clear demand content, but only gives a general demand range or direction.

After the search engine obtains the user's general needs, the search engine filters out the search results related to the user's input based on the simple text correlation matching principle. The search results are composed of ordinary titles and traditional text summaries. Some of the results can meet the needs of users very well, but some of them can't meet the needs of users very well. For example, when a user searches for "Beijing's delicious Malatang" in a search engine, the current search engine obtains the search terms entered by the user, and filters out search results related to the search term entered by the user through a simple text correlation matching principle. As shown in Figure 1.

However, due to the limitations of the traditional search engine model and the oversimplified product style, users cannot determine which are high-quality index results by looking at ordinary titles and traditional text summaries, that is, high-quality index results and other results have no difference, the user cannot tell the difference. In order to determine whether the webpage corresponding to a certain title meets the needs of the user, the user needs to click on the title to see whether the content displayed on the webpage corresponding to the title can meet the needs of the user. That is to say, the traditional search results cannot make the user Intuitively and quickly obtain the information users need, and the user experience is not good.

Contents of the invention

The present invention aims to solve at least one of the above-mentioned technical problems.

For this reason, the first object of the present invention is to propose a search presentation method. This method provides a more intuitive way to display search results, enabling users to quickly locate whether the content in the search result page meets their needs, which facilitates users to intuitively view search results, and improves the user's chances of obtaining satisfactory search results. Efficiency, improve the user's search experience.

The second object of the present invention is to provide a search presentation device.

In order to achieve the above object, the search presentation method of the first aspect embodiment of the present invention includes the following steps: receiving the search word input by the user; obtaining a plurality of search results related to the search word, and searching for the search results corresponding to the plurality of search results The pages are screened, and the screened pages are parsed to obtain a page element set; and a search result page is provided, and the integrated page element set is displayed on the search result page.

In the search presentation method of the embodiment of the present invention, after obtaining a plurality of search results corresponding to the search term, the pages corresponding to the search results are screened, and the screened pages are parsed to obtain a set of page elements, and on the search result page Directly display the integrated page element set, which is convenient for users to quickly locate whether the content in the search result page meets their needs, facilitates users to view search results intuitively, improves the efficiency of users in obtaining satisfactory search results, and improves users' search efficiency. experience.

In order to achieve the above object, the search presentation device in the second aspect of the present invention includes: a receiving module, configured to receive a search term input by a user; a processing module, configured to obtain multiple search results related to the search term, and to The pages corresponding to the plurality of search results are screened, and the screened pages are parsed to obtain a set of page elements; and a display module is used to provide a search result page and display all integrated pages on the search result page A collection of page elements described above.

In the search display device according to the embodiment of the present invention, after the processing module obtains a plurality of search results corresponding to the search words, the processing module filters the pages corresponding to the search results, and parses the filtered pages to obtain a page element set, and The display module directly displays the integrated page element set on the search result page, which is convenient for users to quickly locate whether the content in the search result page meets their needs, facilitates users to view search results intuitively, and improves users' chances of obtaining satisfactory search results. Efficiency, improve the user's search experience.

Additional aspects and advantages of the invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention.

Description of drawings

The above and/or additional aspects and advantages of the present invention will become apparent and easy to understand from the following description of the embodiments in conjunction with the accompanying drawings, wherein,

Fig. 1' is an exemplary diagram of a traditional search result page.

Fig. 1 is a flow chart of a search presentation method according to an embodiment of the present invention.

Fig. 2 is a schematic diagram of search results according to an embodiment of the present invention.

Fig. 3 is a schematic diagram of a search result page according to an embodiment of the present invention.

Fig. 4 is a schematic diagram of a search result page according to another embodiment of the present invention.

Fig. 5 is a schematic structural diagram of a search display device according to an embodiment of the present invention.

Detailed ways

Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention. On the contrary, the embodiments of the present invention include all changes, modifications and equivalents coming within the spirit and scope of the appended claims.

The following describes the search display method and device according to the embodiments of the present invention with reference to the accompanying drawings.

Fig. 1 is a flow chart of a search presentation method according to an embodiment of the present invention.

As shown in Figure 1, the search presentation method includes the following steps:

S101. Receive a search word input by a user.

Specifically, the client user can access the search engine website and send search words to the search engine through, for example, a browser application program, or send search words to the search engine through other shortcuts (such as a search bar, etc.), which is not limited here .

In this embodiment, the client is a PC (personal computer, personal computer) or a mobile terminal, where the mobile terminal can be a smart phone, a tablet computer, a personal digital assistant, an e-book, and other hardware devices with various operating systems.

S102. Obtain multiple search results related to the search term, filter pages corresponding to the multiple search results, and analyze the screened pages to obtain a page element set.

Wherein, the page element set includes one or more of pictures, titles and link information in the page.

Specifically, after the search engine obtains the search words, it obtains multiple corresponding search results according to the search words, and then returns the search results to the client, and the client screens the pages corresponding to the multiple search results to obtain the pages that can meet the needs of users. Excellent search result pages, specifically, after obtaining pages corresponding to multiple search results, the pages corresponding to multiple search results can be screened according to the page type and/or page template, and the type of page can be determined through screening The page is an excellent search result page that meets the user's needs. For example, a user searches for "Beijing delicious Malatang", and after filtering the search results such as the page template, the page that meets the user's needs can be obtained as shown in Figure 2 The page corresponding to the high-quality search results.

In this embodiment, before the pages corresponding to the plurality of search results are screened according to the page types and/or page templates, the page types and/or page templates may be obtained based on predetermined criteria. Specifically, the pages corresponding to multiple search results can be screened based on the judgment criteria of the search result page. page, and whether each page element is integrated by a thumbnail picture combined with a subtitle/simple description in the page corresponding to the search results, and whether clicking on the picture or subtitle/simple description can directly link to the page If the content corresponding to the page elements all meet the requirements, the page corresponding to the search result is a high-quality page that meets the needs of the user.

Of course, the above judgment criteria are only examples, and other judgment criteria may be used in practical applications.

After the pages corresponding to the high-quality search results are screened out, an analysis model matching the screened pages can be obtained, and the screened pages are analyzed using the analysis model to obtain a page element set. Specifically, after obtaining the pages corresponding to multiple high-quality search results, you can first analyze and calculate the page template by, for example, delineating the site, and record the successfully parsed model, and then accumulate the model in the early stage, Find and analyze new models in the Internet in an intelligent way, and realize element extraction in pages corresponding to search results.

Among them, delineating sites refers to delineating and screening out a group of important and high-quality sites from many Internet sites, giving priority to page analysis and element integration for these sites, and then gradually expanding the scope of delineated sites, that is, selecting more There are many suitable sites, and the advantage of using delineated sites is that the analytical model can be obtained in advance.

S103. Provide a search result page, and display the integrated page element set on the search result page.

Specifically, the integrated page element set is presented in the form of pictures combined with description information on the search result page, where the description information includes title and/or related explanatory information. Specifically, the search engine provides a search result page, and presents a collection of page elements integrated in a high-quality search page in the form of, for example, a picture link combined with a title link on the search result page.

Take the user's search for "Beijing's delicious spicy hot shop" as an example, the search engine in the embodiment of the present invention will provide the user with a search result page as shown in Figure 3, and in the search result page, the corresponding webpage of the public comment website title There are many delicious and high-quality malatang restaurants that can meet the needs of users. It can be seen from Figure 3 that the search result page will be more than one of the webpages corresponding to the title of Dianping website that can meet the needs of users. High-quality and high-quality Malatang stores are displayed side by side to users in the form of thumbnails and titles. Users can click on the title or picture corresponding to Wanji Malatang, for example, to open a page that introduces Wanji Malatang in detail. For example, relevant information such as Malatang product introduction corresponding to Wanji Malatang, store address, user evaluation, user recommendation reason and bus route are displayed. In addition, after the user clicks the "View More" control button in Figure 3, the web page corresponding to the title of the Dianping website will display more thumbnails and title information of Malatang restaurants that meet the user's needs.

Taking the user's search for pan-demand "popular men's short hair" as an example, the search engine in the embodiment of the present invention will provide the user with a search result page as shown in Figure 4. In the search result page, the professionally designed hair salon title corresponds There are a variety of popular and handsome men's short haircuts that can meet the needs of users. It can be seen from Figure 4 that the search result page will display multiple popular and handsome men's short haircuts that meet the needs of users with multiple thumbnails The arrangement of titles is displayed to the user, and the user can open a webpage introducing the title in detail by clicking on the thumbnail or title he or she likes. In addition, the user can also click the "View More" control key in Figure 4 to view more popular and handsome men's short haircuts provided by the webpage corresponding to the title of the professionally designed hair salon.

Through the guidance of the above graphics and titles, the user can view the web page corresponding to the search result that the user is satisfied with by directly clicking on the picture or title that the user is satisfied with, which improves the efficiency of the user in obtaining the satisfactory search result, enables the user to view the search result more intuitively, and improves the user's search experience.

In the search presentation method of the embodiment of the present invention, after obtaining a plurality of search results corresponding to the search term, the pages corresponding to the search results are screened, and the screened pages are parsed to obtain a set of page elements, and on the search result page Directly display the integrated page element set, which is convenient for users to quickly locate whether the content in the search result page meets their needs, facilitates users to view search results intuitively, improves the efficiency of users in obtaining satisfactory search results, and improves users' search efficiency. experience.

In order to realize the above embodiments, the present invention further proposes a search display device.

Fig. 5 is a schematic structural diagram of a search display device according to an embodiment of the present invention.

As shown in FIG. 5 , the device search and display device includes: a receiving module 11 , a processing module 12 and a display module 13 .

Specifically, the receiving module 11 is configured to receive a search term input by a user. Specifically, after the user accesses the search engine website through, for example, a browser application program and sends the search word to the search engine, the receiving module 11 will receive the search word input by the user.

Specifically, the processing module 12 is configured to obtain multiple search results related to the search term, filter pages corresponding to the multiple search results, and analyze the screened pages to obtain a page element set. Wherein, the page element set includes one or more of pictures, titles and link information in the page. Specifically, after the receiving module 11 obtains the search term, the processing module 12 can search for multiple Filter the pages corresponding to the search results to obtain excellent result pages that can meet the needs of users. Further, after the processing module 12 obtains the pages corresponding to the multiple search results, the pages corresponding to the multiple search results can be screened according to the page type and/or the page template, and the page of that type can be determined through the screening to satisfy the The page corresponding to the high-quality search results required by the user, for example, after the user searches for "Beijing Mala Tang", and after filtering the search results such as page templates, the page that meets the user's needs can be obtained as shown in Figure 2 The page corresponding to the high-quality search results.

The above-mentioned processing module 12 is further configured to obtain the page type and/or page template based on predetermined criteria before screening the pages corresponding to the plurality of search results according to the page type and/or page template. Specifically, the pages corresponding to multiple search results may be screened based on the criteria of the search page, where the criteria for determining the pages of the search results may be: pre-judging whether there is a page corresponding to the carefully edited special search results in the search results , and whether each page element is integrated by a thumbnail picture combined with a subtitle/simple description in the page corresponding to the search results, and whether clicking on the picture or subtitle/simple description can directly link to the page If the contents corresponding to the elements meet the requirements, the page corresponding to the search result is a high-quality page that meets the needs of the user.

Of course, the above judgment criteria are only examples, and other judgment criteria may be used in practical applications.

The above-mentioned processing module 12 is specifically used to obtain an analysis model matching the screened page, use the analysis model to analyze the screened page, and obtain a page element set.

Specifically, after the processing module 12 obtains at least one excellent search result of high quality, the processing module 12 can first analyze and calculate the page template by, for example, delineating the site in the early stage, and record the successfully parsed model, and then through the early stage Through the accumulation of models, search for and analyze new models in the Internet in an intelligent way, and realize the page element extraction of pages corresponding to excellent search results.

The display module 13 is used to provide a search result page, and display the integrated page element set on the search result page.

The display module 13 is specifically configured to display the integrated page element set in the form of pictures combined with description information on the search result page, where the description information includes title and/or related explanatory information. Wherein, the form of the picture combined with the description information may include but not limited to the form of the picture link combined with the title link.

Take receiving module 11 to receive user's search " delicious hot and spicy shop in Beijing " as example, after processing module 12 is processed to search result page, presentation module 13 will provide the search result page as shown in Figure 3 for the user, in On the search result page, there are many delicious and high-quality Malatang restaurants that can meet the needs of users in the webpage corresponding to the title of Dianping website. As can be seen from Figure 3, the search result page corresponds to the title of Dianping website Many delicious and high-quality Malatang restaurants in the webpage that can meet the needs of users are displayed side by side in the form of thumbnails and titles, and users can open a detailed page by clicking on the title or picture corresponding to Wanji Malatang, for example. The page that introduces Wanji Malatang can display related information such as the introduction of Malatang products corresponding to Wanji Malatang, store addresses, user reviews, reasons for user recommendations, and travel routes. In addition, after the user clicks the "View More" control key in Figure 3, the display module 13 will also display more thumbnails and title information of Malatang restaurants that meet the user's needs.

The search presentation process corresponding to the search presentation apparatus including the receiving module 11 , the processing module 12 and the presentation module 13 can be referred to FIG. 1 , and will not be repeated here.

In the search display device according to the embodiment of the present invention, after the processing module obtains a plurality of search results corresponding to the search words, the processing module filters the pages corresponding to the search results, and parses the filtered pages to obtain a page element set, and The display module directly displays the integrated page element set on the search result page, which is convenient for users to quickly locate whether the content in the search result page meets their needs, facilitates users to view search results intuitively, and improves users' chances of obtaining satisfactory search results. Efficiency, improve the user's search experience.

It should be understood that various parts of the present invention may be implemented in hardware, software, firmware or a combination thereof. In the embodiments described above, various steps or methods may be implemented by software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, it can be implemented by any one or combination of the following techniques known in the art: Discrete logic circuits, ASICs with suitable combinational logic gates, Programmable Gate Arrays (PGAs), Field Programmable Gate Arrays (FPGAs), etc.

In the description of this specification, descriptions referring to the terms "one embodiment", "some embodiments", "example", "specific examples", or "some examples" mean that specific features described in connection with the embodiment or example , structure, material or characteristic is included in at least one embodiment or example of the present invention. In this specification, schematic representations of the above terms do not necessarily refer to the same embodiment or example. Furthermore, the specific features, structures, materials or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.

In addition, the terms "first" and "second" are used for descriptive purposes only, and cannot be interpreted as indicating or implying relative importance or implicitly specifying the quantity of indicated technical features. Thus, the features defined as "first" and "second" may explicitly or implicitly include at least one of these features. In the description of the present invention, "two less, such as two, three, etc., unless otherwise specifically defined.

Although the embodiments of the present invention have been shown and described, those skilled in the art can understand that various changes, modifications, substitutions and modifications can be made to these embodiments without departing from the principle and spirit of the present invention. The scope of the invention is defined by the claims and their equivalents.

Claims (12)

1. A search display method, characterized in that, comprising: Receive search terms entered by users; Obtain multiple search results related to the search term, filter pages corresponding to the multiple search results, and analyze the screened pages to obtain a page element set; and A search result page is provided, and the integrated set of page elements is displayed on the search result page. 2. The method according to claim 1, wherein the screening the pages corresponding to the plurality of search results comprises: The pages corresponding to the plurality of search results are screened according to page types and/or page templates. 3. The method according to claim 2, further comprising: before said filtering pages corresponding to said plurality of search results according to page type and/or page template: The page type and/or the page template is obtained based on predetermined criteria. 4. The method according to claim 1, wherein said parsing the filtered page to obtain a set of page elements comprises: Obtain an analytical model that matches the screened page, use the analytical model to analyze the screened page, and obtain a page element set, wherein the page element set includes pictures, titles, and link information in the page one or more. 5. The method according to claim 4, wherein the displaying the integrated set of page elements on the search result page comprises: The integrated set of page elements is displayed on the search result page in the form of pictures combined with description information, wherein the description information includes the title and/or related explanatory information. 6 . The method according to claim 5 , wherein the form of combining the picture with the description information comprises: a form of picture link combined with title link. 7 . 7. A search display device, characterized in that it comprises: The receiving module is used to receive the search term input by the user; A processing module, configured to obtain a plurality of search results related to the search term, filter pages corresponding to the plurality of search results, and analyze the filtered pages to obtain a set of page elements; and A presentation module, configured to provide a search result page, and display the integrated set of page elements on the search result page. 8. The device according to claim 7, wherein the processing module is specifically used for: The pages corresponding to the plurality of search results are screened according to page types and/or page templates. 9. The device according to claim 8, wherein the processing module is further configured to: before filtering the pages corresponding to the plurality of search results according to the page type and/or page template, based on Obtain the page type and/or the page template according to a predetermined standard. 10. The device according to claim 7, wherein the processing module is specifically used for: Obtain an analytical model that matches the screened page, use the analytical model to analyze the screened page, and obtain a page element set, wherein the page element set includes pictures, titles, and link information in the page one or more. 11. The device according to claim 10, wherein the presentation module is specifically used for: The integrated set of page elements is displayed on the search result page in the form of pictures combined with description information, wherein the description information includes the title and/or related explanatory information. 12 . The device according to claim 11 , wherein the form of combining the picture with the description information comprises: a form of linking the picture and linking the title. 13 .