CN103902720B - The expansion word acquisition methods and device of a kind of keyword - Google Patents
The expansion word acquisition methods and device of a kind of keyword Download PDFInfo
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- CN103902720B CN103902720B CN201410141596.7A CN201410141596A CN103902720B CN 103902720 B CN103902720 B CN 103902720B CN 201410141596 A CN201410141596 A CN 201410141596A CN 103902720 B CN103902720 B CN 103902720B
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Abstract
The invention discloses the expansion word acquisition methods and device of a kind of keyword.Wherein, the expansion word acquisition methods of the keyword include：Obtain target keyword；By unified interface, the expansion word inquiry request for including the target keyword is sent at least two searchers；The Query Result that at least two searcher returns according to the inquiry request is received, and the first kind expansion word of the target keyword is obtained according to the Query Result.The technical scheme that the embodiment of the present invention proposes obtains the expansion word of search intention that is greater number of, more conforming to user, overcomes because of the drawbacks of API Calls caused by the API differences for the acquisition expansion word that each search website and electric business website searcher provide are inconvenient, underaction.
Description
Technical field
The present embodiments relate to the expansion word acquisition methods of microcomputer data processing, more particularly to a kind of keyword
And device.
Background technology
At present, the searcher of website or electric business website is searched for（Such as the search engine of search website）Its function is more next
It is more powerful.The search statement of user's input is being detected, and is extracting and finishes in search statement after one or more keywords, is being led to
Further extension or extension can often be made to keyword, to obtain the expansion word of keyword, such as the keyword extracted is
" computer ", it is " notebook computer ", " desktop computer ", " computer configuration " and " computer house keeper " etc. that it, which expands word,.And then search
Rope website or electric business website can by keyword and its it is corresponding expand word and be supplied to user directly as launching word, or according to
Resulting keyword and its corresponding search expanded word and carry out target information, so enable to search result to more conform to
The search intention of user, with more promotional value.
In the prior art, keyword expands the acquisition methods of word typically by the API for calling single searcher
(Application Programming Interface, application programming interface) realizes that the API called is according to defeated
The keyword entered obtains expanding word corresponding to its keyword by set algorithm.For example, searcher can only call itself API or
The API of other fixing search devices is crawled to obtain the expansion word of keyword.
But the defects of prior art, is：On the one hand, obtained for traditional expansion word based on single searcher
For mode, its obtained expansion word negligible amounts is also restricted on usage frequency, it is impossible to preferably ensures to expand word result
It is ageing, it is impossible to hold the search custom of current Most users on the whole；On the other hand, the acquisition that each searcher provides
It is different to expand the API of word, in place of inconvenience being present in terms of the API Calls, underaction.
The content of the invention
The embodiments of the invention provide the expansion word acquisition methods and device of a kind of keyword, with obtain it is greater number of,
The expansion word of the search intention of user is more conformed to, overcomes the acquisition provided by each searcher to expand the API differences institute band of word
The drawbacks of next API Calls are inconvenient, underaction.
In a first aspect, the embodiments of the invention provide a kind of expansion word acquisition methods of keyword, this method includes：
Obtain target keyword；
By unified interface, the expansion word inquiry that the target keyword is included to the transmission of at least two searchers please
Ask；
The Query Result that at least two searcher returns according to the inquiry request is received, and according to the inquiry
As a result the first kind for obtaining the target keyword expands word.
Second aspect, the embodiment of the present invention additionally provide a kind of expansion word acquisition device of keyword, and the device includes：
Keyword acquiring unit, for obtaining target keyword；
Word query unit is expanded, for by unified interface, being sent at least two searchers and including the target
The expansion word inquiry request of keyword；
The first kind expands word generation unit, is returned for receiving at least two searcher according to the inquiry request
Query Result, and according to the Query Result obtain the target keyword the first kind expand word.
The technical scheme that the embodiment of the present invention proposes：On the one hand, multiple search can be obtained by calling unified interface
The expansion word for the keyword that device provides, so as to solve the API differences institute band that word is expanded in the acquisition provided by each searcher
The problem of next API Calls are inconvenient, underaction；On the other hand, compared to by calling single searcher to obtain key
The expansion word of word, the expansion word that the embodiment of the present invention obtains more conform to user search intent, with more ageing and promotion price
Value.
Brief description of the drawings
Fig. 1 is a kind of schematic flow sheet of the expansion word acquisition methods for keyword that the embodiment of the present invention one provides；
Fig. 2 is a kind of schematic flow sheet of the expansion word acquisition methods for keyword that the embodiment of the present invention two provides；
Fig. 3 is to expand word acquisition methods according to traditional keyword to obtain the schematic flow sheet of search result；
Fig. 4 is that according to embodiments of the present invention two keywords provided expand word acquisition methods and obtain the flow of search result and show
It is intended to；
Fig. 5 is a kind of structural representation of the expansion word acquisition device for keyword that the embodiment of the present invention three provides.
Embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention, rather than limitation of the invention.It also should be noted that in order to just
Part related to the present invention rather than entire infrastructure are illustrate only in description, accompanying drawing.
Embodiment one
Fig. 1 is a kind of schematic flow sheet of the expansion word acquisition methods for keyword that the embodiment of the present invention one provides.This reality
Apply the feelings that example is applicable to obtain the expansion word of keyword based on the searcher of multiple search websites and/or electric business website
Condition.Wherein searcher can be search engine or other have keyword search and expanding function software and/or
Hardware product.This method can be performed by the expansion word acquisition device of keyword, and the expansion word acquisition device of keyword can be only
Stand on the software and/or hardware product of search website and/or electric business website searcher or be built in search website
And/or the software module in electric business website searcher.Referring to Fig. 1, the expansion word acquisition methods of the keyword specifically include as
Lower operation：
110th, target keyword is obtained.
In the present embodiment, it can be the direct target keyword for receiving user's input；Can also receive user
After the search statement of input, keyword extraction is carried out to search statement using the keyword extraction algorithm of setting and obtains target pass
Keyword, such as search statement is segmented first, target keyword is then determined according to the part of speech of participle.Target keyword can
Be one, it is two or more.
120th, by unified interface, the expansion word inquiry that target keyword is included to the transmission of at least two searchers please
Ask.
After target keyword is got, the expansion that the target keyword is generated can be directed to based on multiple searchers
Word obtains result to obtain the final expansion word of target keyword.Specifically, in the present embodiment, it is pre-established with and uniformly connects
Mouthful, the unified interface encapsulates the expansion word generation interface and/or keyword search interface of multiple searchers.Wherein, expand
Word generation interface is to obtain the API of keyword expansion word according to keyword for realizing, keyword search interface is for realizing
The API of searcher result of page searching is obtained according to keyword.By calling above-mentioned unified interface, it can realize and be searched to multiple
Rope device sends the expansion word inquiry request for including target keyword.
In a specific embodiment of the present embodiment, unified interface includes the expansion word of at least two searchers
Generate interface.Now, by unified interface, the expansion word inquiry for including target keyword is sent at least two searchers
Request, can be specially：By calling unified interface, at least two corresponding to interface are generated to the expansion word that the unified interface includes
Individual searcher sends the expansion word acquisition instruction for including target keyword.This embodiment is direct according to target keyword
The API that keyword expands word can be obtained according to keyword by calling at least two searchers, to obtain corresponding searcher
The expansion word of the target keyword of generation.With obtaining the expansion of keyword with parsing by carrying out feature extraction to target keyword
Word is compared, and this embodiment can be accelerated to expand the generating process of word, while can also ensure the timeliness of resulting expansion word
Property, it is higher with the goodness of fit of user search intent.
In another specific embodiment of the present embodiment, unified interface includes the expansion of at least two searchers
Word generates interface.Now, by unified interface, the expansion word that target keyword is included to the transmission of at least two searchers is looked into
Request is ask, can be specially：By calling unified interface, corresponding to the keyword search interface that is included to the unified interface at least
Two searchers send the searching request for including target keyword.This embodiment is called at least according to target keyword
The API of keyword search interface can be obtained in two searchers according to keyword, to obtain result of page searching, and to this
Result of page searching is parsed, to obtain the expansion word of the target keyword of corresponding searcher generation.This embodiment can
In the case of the expansion word generation interface of more difficult acquisition searcher, improve and obtain the target keyword that searcher generates
Expand the success rate of word.
Include target pass it should be noted that may also be combined with above two mode to realize to send to multiple searchers
The expansion word inquiry request of keyword.For example, unified interface is simultaneously including multiple expansion word generation interfaces and multiple keyword searches
Interface, each expansion word generation interface and keyword search interface both correspond to different searchers.Now, by uniformly connecing
Mouthful, the expansion word inquiry request for including target keyword is sent at least two searchers, can be specially：United by calling
One interface, the searcher corresponding to expansion word generation interface included to the unified interface, which is sent, includes target keyword
Expand word and obtain instruction, the searcher corresponding to the keyword search interface included to the unified interface, which is sent, includes target
The search term inquiry request of keyword.
130th, the Query Result that at least two searchers return according to inquiry request is received, and is obtained according to Query Result
The first kind of target keyword expands word.
In the present embodiment, when receive expand word generation interface corresponding to searcher according to obtain instruct return opening up
When opening up this Query Result of word, the word of expanding received is directly expanded into word as the first kind of target keyword.When receiving
During this Query Result of result of page searching that searcher corresponding to keyword search interface returns according to searching request, also need
The word of expanding that further extract the target keyword included in result of page searching is expanded as the first kind of target keyword
Word.For example, when result of page searching is made up of HTML element, it is first determined be used for the phase for describing target keyword in HTML element
The node of word is closed, obtains the related term of target keyword by parsing in HTML element the node, the target critical that will be obtained
The related term of word expands word as the first kind of target keyword.
The technical scheme that the embodiment of the present invention proposes：On the one hand, multiple search can be obtained by calling unified interface
The expansion word for the keyword that device provides, so as to solve the API differences institute band that word is expanded in the acquisition provided by each searcher
The problem of next API Calls are inconvenient, underaction；On the other hand, compared to by calling single searcher to obtain key
The expansion word of word, the expansion word that the embodiment of the present invention obtains more conform to user search intent, with more ageing and promotion price
Value.
Embodiment two
Fig. 2 is a kind of schematic flow sheet of the expansion word acquisition methods for keyword that the embodiment of the present invention two provides.This reality
Applying example can be based on above-described embodiment, there is provided a kind of preferred embodiment.The present embodiment is still applicable to be based on multiple search
The searcher of website and/or electric business website come obtain keyword expansion word situation.This method still can opening up by keyword
Word acquisition device is opened up to perform.Referring to Fig. 2, the expansion word acquisition methods of the keyword specifically include following operation：
210th, target keyword is obtained.
220th, according to historical statistical data, the multiple searchers distribution weight respectively set, wherein the statistical number
According to the affiliated industry field of popular degree, searcher and the affiliated industry field of target keyword including searcher.
In the present embodiment, the historical statistical data of setting is previously stored with, the historical statistical data includes searcher
Popular degree, the affiliated industry field of searcher and the affiliated industry field of target keyword.Every set time historical statistics number
According to being real time updated once.Popular degree is higher, the affiliated industry of target keyword is more similar to the affiliated industry field of searcher
Searcher, its weight are higher.
230th, the expansion word that weight is met at least two searchers under imposing a condition generates interface and/or keyword
Searching interface is packaged, and obtains unified interface.
Weight is met to expansion word generation interface and/or the keyword search of at least two searchers under imposing a condition
Interface is packaged, and obtains unified interface, can be specially：At least two searchers that weight is more than or equal under given threshold
As target-seeking device, the expansion word generation interface of target-seeking device is obtained, if obtaining failure further acquisition target
The keyword search interface of searcher, interface is generated to the expansion word of acquisition and keyword search interface is packaged, is obtained
Unified interface.
240th, by calling unified interface, the inquiry that target keyword is included to the transmission of at least two searchers please
Ask.
250th, the Query Result that at least two searchers return according to inquiry request is received, and is obtained according to Query Result
The first kind of target keyword expands word.
By calling unified interface, the inquiry request for including target keyword is sent at least two searchers, is connect
The Query Result that at least two searchers return according to inquiry request is received, and the of target keyword is obtained according to Query Result
One kind expands word, can be specially：By calling unified interface, expanded to what the unified interface included corresponding to word generation interface
Searcher sends the expansion word acquisition instruction for including target keyword, the keyword search interface included to the unified interface
Corresponding searcher sends the search term inquiry request for including target keyword.
The Query Result that at least two searchers return according to inquiry request is received, and target is obtained according to Query Result
The first kind of keyword expands word, can be specially：Searcher corresponding to expanding word generation interface is received to return according to instruction is obtained
The expansion word returned；The result of page searching that searcher corresponding to receiving keyword search interface returns according to searching request；Will
The expansion word that is received and the target keyword that is included in extraction result of page searching expand the of word as target keyword
One kind expands word.
260th, according to the semantic association relation between target keyword feature and/or target keyword and other keywords,
The second class for generating target keyword expands word.
In the present embodiment, can be obtained and target critical according to the part of speech of target keyword feature, such as target keyword
The word of other related parts of speech of word expands word as the second class of target keyword；It can also be obtained according to existing semantic analysis technology
To other words for having semantic association relation with target keyword, the second class as target keyword expands word；Or directly from
Other words for having semantic association relation with target keyword are searched in local data base.Wherein, local data base is stored with multiple
Semantic association relation between word, the semantic association relation are by using the algorithm of setting analyze to substantial amounts of word
Arrive.
270th, word is expanded according to the first kind of target keyword and/or the second class expands word, obtain target keyword most
Word is expanded eventually.
In the present embodiment, can be according to the similarity expanded word length, and/or expanded between word, to target keyword
The first kind expands word and/or the second class expands word and carries out redundancy processing；The first kind obtained after redundancy is handled is expanded into word
And/or second class expand expansion word of the word as the target keyword.For example, by the first kind of target keyword expand word and
Second class is expanded length in word and filtered out less than expansion word of the setting first threshold more than setting Second Threshold；Similarity is reached
All expansion words for setting the 3rd threshold value merge into a new expansion word；It will be opened up by filtering with the first kind after union operation
Open up word and the second class expands final expansion word of the word as target keyword.For example, target keyword is " computer "；What is obtained searches
Rope device provide expansion word be：" notebook computer ", " desktop computer ", " computer configuration ", " how to improve booting computer speed
Degree ", " computer notebook ", " PC " and " tablet personal computer "；Filtered out by " PC " and " how improving booting computer speed ",
" notebook computer " and " computer notebook " is merged into after " notebook computer " to obtained final expansion word is：" notebook electricity
Brain ", " desktop computer ", " computer configuration " and " tablet personal computer ".
Fig. 3 is to expand word acquisition methods according to traditional keyword to obtain the schematic flow sheet of search result.Fig. 4 is basis
The keyword that the embodiment of the present invention two provides expands word acquisition methods and obtains the schematic flow sheet of search result.Referring to Fig. 3 and figure
4, traditional keyword expands word acquisition methods and only obtains the 4 of target keyword expansion words by single searcher 310
320, the final expansion word 330 of target keyword is obtained according to the expansion word 320 of target keyword；The embodiment of the present invention two provides
Keyword expand word acquisition methods word 450- expanded to obtain the first kind of target keyword by searcher 410-440
480, the first kind expansion word 450-480 progress redundancy to target keyword handles to obtain 9 final expansions of target keyword
Word 490.
The technical scheme that the present embodiment proposes, can be same to cross the system according to historical statistical data dynamic generation unified interface
One interface, opening up for target keyword is obtained from popular degree and with the very high searcher of the affiliated industry similarity of target keyword
Open up word, and redundancy processing carried out to accessed expansion word so that search result can more have specific aim and when
Effect property, can more react the search intention of user, more preferable particularly with the promotion effect of its advertising message for advertiser.
It should be noted that above-described embodiment is merely possible to a specific example to be illustrated, its target critical
The first kind of word expands word and the second class expansion word operation of target keyword is interchangeable, i.e., both execution sequences is not limited
It is fixed.Particularly, the second class that can obtain target keyword first expands word, and the second class is expanded into word as new target critical
Word, obtains the expansion word of new target keyword by least two searchers, and by the expansion of new target keyword
The second class that word also serves as target keyword expands word.The expansion word quantity of target keyword can so be greatly increased so that
Search result is more efficient.
Embodiment three
Fig. 5 is a kind of structural representation of the expansion word acquisition device for keyword that the embodiment of the present invention three provides.Referring to
Fig. 5, the concrete structure of the device are as follows：
Keyword acquiring unit 510, for obtaining target keyword；
Word query unit 520 is expanded, for by unified interface, being sent at least two searchers and including target pass
The expansion word inquiry request of keyword；
The first kind expands word generation unit 530, is looked into for receiving at least two searchers according to what inquiry request returned
Result is ask, and the first kind expansion word of the target keyword is obtained according to Query Result.
Preferably, the device also includes：Unified interface generation unit 515, for passing through system in expansion word query unit 520
One interface, before including the expansion word inquiry request of target keyword to the transmission of at least two searchers：
According to historical statistical data, the multiple searchers distribution weight respectively set, wherein the statistical data packet
Include the affiliated industry field of popular degree, searcher and the affiliated industry field of the target keyword of searcher；
Weight is met to expansion word generation interface and/or the keyword search of at least two searchers under imposing a condition
Interface is packaged, and obtains unified interface.
Preferably, the unified interface includes the expansion word generation interface of at least two searchers；
Word query unit 520 is expanded, is specifically used for：It is corresponding to the expansion word generation interface by calling unified interface
At least two searchers send include target keyword expansion word obtain instruction；
The first kind expands word generation unit 530, is specifically used for：Receive at least two corresponding to the expansion word generation interface
The expansion word that searcher is instructed and returned according to obtaining, the word of expanding received is expanded as the first kind of target keyword
Word.
Preferably, the unified interface includes the keyword search interface of at least two searchers；
Word query unit 520 is expanded, is specifically used for：It is corresponding to the keyword search interface by calling unified interface
At least two searchers send and include the searching request of target keyword；
The first kind expands word generation unit 530, is specifically used for：Receive at least two corresponding to the keyword search interface
The result of page searching that searcher returns according to searching request；The target keyword included in extraction result of page searching is opened up
The first kind that word is opened up as target keyword expands word.
Preferably, the device also includes：
Second class expands word generation unit 540, for according to target keyword feature and/or target keyword and other passes
Semantic association relation between keyword, the second class for generating target keyword expand word；
Word generation unit 550 is expanded, for expanding word and/or the second class expansion word according to the first kind of target keyword,
Obtain the final expansion word of target keyword.
Preferably, word generation unit 550 is expanded, is specifically used for：
According to the similarity expanded word length, and/or expanded between word, the first kind of target keyword is expanded word and/
Or second class expand word carry out redundancy processing；
The first kind obtained after redundancy is handled is expanded into word and/or the second class expands word opening up as target keyword
Open up word.
The expansion word acquisition methods of the present embodiment and keyword belong to same inventive concept, not detailed in the present embodiment to retouch
The ins and outs stated can be found in above-mentioned embodiment corresponding with the expansion word acquisition methods of keyword, will not be repeated here.It is above-mentioned
Product can perform the expansion word acquisition methods for the keyword that any embodiment of the present invention is provided, and possess the corresponding work(of execution method
Can module and beneficial effect.
Pay attention to, above are only presently preferred embodiments of the present invention and institute's application technology principle.It will be appreciated by those skilled in the art that
The invention is not restricted to specific embodiment described here, can carry out for a person skilled in the art various obvious changes,
Readjust and substitute without departing from protection scope of the present invention.Therefore, although being carried out by above example to the present invention
It is described in further detail, but the present invention is not limited only to above example, without departing from the inventive concept, also
Other more equivalent embodiments can be included, and the scope of the present invention is determined by scope of the appended claims.
Claims (6)
- A kind of 1. expansion word acquisition methods of keyword, it is characterised in that including：Obtain target keyword；According to historical statistical data, the multiple searchers distribution weight respectively set, wherein the statistical data packet is included and searched The affiliated industry field of popular degree, searcher and the affiliated industry field of the target keyword of rope device；Using at least two searchers that weight is more than or equal under given threshold as target-seeking device, target search dress is obtained The expansion word generation interface put, if the keyword search interface that failure further obtains target-seeking device is obtained, to obtaining Expansion word generation interface and keyword search interface be packaged, obtain unified interface；Receive in the unified interface and expand searcher corresponding to word generation interface according to the expansion word for obtaining instruction return； The search results pages that searcher corresponding to receiving the keyword search interface in the unified interface returns according to searching request Face；Using the expansion word of the target keyword included in the expansion word received and extraction result of page searching as target keyword The first kind expand word.
- 2. the expansion word acquisition methods of keyword according to claim 1, it is characterised in that also include：According to the semantic association relation between the target keyword feature and/or the target keyword and other keywords, The second class for generating the target keyword expands word；Word is expanded according to the first kind of the target keyword and/or the second class expands word, obtains the target keyword most Word is expanded eventually.
- 3. the expansion word acquisition methods of keyword according to claim 2, it is characterised in that according to the target keyword The first kind expand word and/or the second class and expand word, obtain the final expansion word of the target keyword, including：According to the similarity expanded word length, and/or expanded between word, the first kind of the target keyword is expanded word and/ Or second class expand word carry out redundancy processing；The first kind obtained after redundancy is handled is expanded into word and/or the second class expands word opening up as the target keyword Open up word.
- A kind of 4. expansion word acquisition device of keyword, it is characterised in that including：Keyword acquiring unit, for obtaining target keyword；Unified interface generation unit, for the multiple searchers distribution weight according to historical statistical data, respectively set, its Described in statistics include the affiliated industry field of popular degree, searcher and the affiliated row of the target keyword of searcher Industry field；Using at least two searchers that weight is more than or equal under given threshold as target-seeking device, target search dress is obtained The expansion word generation interface put, if the keyword search interface that failure further obtains target-seeking device is obtained, to obtaining Expansion word generation interface and keyword search interface be packaged, obtain unified interface；The first kind expands word generation unit, for receiving searcher corresponding to the generation interface of the expansion word in the unified interface The expansion word returned according to instruction is obtained；Receive searcher corresponding to the keyword search interface in the unified interface according to The result of page searching that searching request returns；The target critical that will be included in the expansion word received and extraction result of page searching The word of expanding of word expands word as the first kind of target keyword.
- 5. the expansion word acquisition device of keyword according to claim 4, it is characterised in that also include：Second class expands word generation unit, for according to the target keyword feature and/or the target keyword and other Semantic association relation between keyword, the second class for generating the target keyword expand word；Word generation unit is expanded, for expanding word and/or the second class expansion word according to the first kind of the target keyword, is obtained The final expansion word of the target keyword.
- 6. the expansion word acquisition device of keyword according to claim 5, it is characterised in that the expansion word generation is single Member, it is specifically used for：According to the similarity expanded word length, and/or expanded between word, the first kind of the target keyword is expanded word and/ Or second class expand word carry out redundancy processing；The first kind obtained after redundancy is handled is expanded into word and/or the second class expands word opening up as the target keyword Open up word.
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| CN108021641B (en) * | 2017-11-29 | 2019-07-19 | 有米科技股份有限公司 | The method and apparatus that the association keyword of application is expanded |
| CN108021640B (en) * | 2017-11-29 | 2019-08-16 | 有米科技股份有限公司 | Keyword expanding method and device based on associated application |
| CN108182201B (en) * | 2017-11-29 | 2020-06-30 | 有米科技股份有限公司 | Application expansion method and device based on key keywords |
| CN108170664B (en) * | 2017-11-29 | 2021-04-09 | 有米科技股份有限公司 | Key word expansion method and device based on key words |
| CN108363735B (en) * | 2018-01-18 | 2021-10-01 | 福建网龙计算机网络信息技术有限公司 | Method and terminal for identifying advertisement telephone |
| CN108549569B (en) * | 2018-04-26 | 2021-07-27 | 上海掌门科技有限公司 | A method and device for searching information in an application program |
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| CN1797399A (en) * | 2004-11-11 | 2006-07-05 | 微软公司 | Application programming interface for text mining and search |
| CN101697109A (en) * | 2009-10-26 | 2010-04-21 | 北京搜狗科技发展有限公司 | Method and system for acquiring candidates of input method |
| CN102768681A (en) * | 2012-06-26 | 2012-11-07 | 北京奇虎科技有限公司 | A recommendation system and method for search input |
| CN102902806A (en) * | 2012-10-17 | 2013-01-30 | 深圳市宜搜科技发展有限公司 | Method and system for performing inquiry expansion by using search engine |
| CN102930012A (en) * | 2012-10-31 | 2013-02-13 | 北京奇虎科技有限公司 | Client and search pilot method |
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