CN103870793B - The monitoring method and device of paper media's advertisement - Google Patents

Abstract

The invention provides a monitoring method for paper media advertisements, comprising: scanning each layout of paper media to obtain each picture; identifying images conforming to predetermined rules from each picture; The pixel area and position in the picture determine the information of the advertisement. The present invention also provides a monitoring device for paper media advertisements, including: a scanning module, used to scan each layout of the paper media to obtain each picture; a recognition module, used to identify images conforming to predetermined rules from each picture; an interface module, It is used to accept manual screening of advertisements from images; the determination module is used to determine the information of advertisements based on the pixel area of the advertisement image and its position in the picture. The invention improves the monitoring efficiency of paper media advertisements.

Description

Monitoring method and device for paper media advertisement

technical field

The invention relates to the publishing field, in particular to a monitoring method and device for paper media advertisements.

Background technique

Advertisements are often monitored among several competing newspapers in the region. For example, monitor the proportion of advertisements in the opponent’s newspaper, the number of pages of advertisements in each industry of the opponent’s newspaper, who are the major customers of the opponent’s newspaper, and whether our customers have gone to the opponent’s newspaper to place advertisements. Through the analysis of the above-mentioned information, you can judge your position in the competition, what advantages and disadvantages you have, and what aspects you need to strengthen in order to increase the rate of advertising, increase income, and improve competitiveness.

Currently, the existing advertising monitoring process is purely manual. There will be a lot of advertising information entry personnel in the advertising monitoring team. For example, to monitor newspaper A, these entry personnel will hold the real newspaper A in their hands, and then flip through the pages one by one. For example, there is a half-page advertisement in the A01 page. First measure the size of the advertisement, then convert it into the number of pages, and then fill in key information such as price, customer name, page name, industry, etc., and enter it into the advertising monitoring system. All advertising information has been entered.

The disadvantage of this method is its low efficiency.

Contents of the invention

The present invention aims to provide a monitoring method and device for paper media advertisements, so as to solve the above-mentioned problems.

In an embodiment of the present invention, a method for monitoring paper media advertisements is provided, including: scanning each page of the paper media to obtain each picture; identifying images that meet predetermined rules from each picture; providing an interface to manually select from the images The advertisement information is determined by the pixel area of the advertisement image and the position in the image.

In an embodiment of the present invention, a monitoring device for paper media advertisements is provided, including: a scanning module, used to scan each layout of paper media to obtain each picture; The image; the interface module is used to accept the manual screening of the advertisement from the image; the determination module is used to determine the information of the advertisement according to the pixel area of the advertisement image and the position in the picture.

The method and device for monitoring paper media advertisements in the above embodiments of the present invention overcome the problem of low manual monitoring efficiency and improve the monitoring efficiency of paper media advertisements because they realize automatic monitoring of paper media advertisements.

Description of drawings

The accompanying drawings described here are used to provide a further understanding of the present invention and constitute a part of the application. The schematic embodiments of the present invention and their descriptions are used to explain the present invention and do not constitute improper limitations to the present invention. In the attached picture:

Fig. 1 shows the flow chart of the monitoring method of paper media advertisement according to an embodiment of the present invention;

Fig. 2 shows the flow chart of the monitoring method of paper media advertisement according to a preferred embodiment of the present invention;

Fig. 3 shows a screenshot of the recognition result according to an embodiment of the present invention;

Fig. 4 shows a schematic diagram of a monitoring device for paper media advertisements according to an embodiment of the present invention.

detailed description

The present invention will be described in detail below with reference to the accompanying drawings and in combination with embodiments.

Fig. 1 shows the flow chart of the monitoring method of paper media advertisement according to an embodiment of the present invention, comprising:

Step S10, scanning each layout of the paper media to obtain each picture;

Step S20, identifying images conforming to predetermined rules from each picture;

Step S30, providing an interface to manually filter advertisements from images;

Step S40, determine the information of the advertisement according to the pixel area of the image of the advertisement and the position in the picture.

The above process of the method can be easily realized by computer programming, and it is no longer necessary to manually monitor paper media advertisements, thereby overcoming the problem of low manual monitoring efficiency and improving the monitoring efficiency of paper media advertisements.

Preferably, the predetermined rule is: binarize each picture; perform an expansion operation with a set magnitude on the binarized picture, wherein the magnitude is enough to make the text in the picture connect together to form a row, and make the image in the picture No line will be formed; the area in the picture that does not form a line, whose area is larger than the set value, and is rectangular is determined as an image. That is, binarize the scanned color layout picture into a black and white picture, and then perform a moderate expansion operation on the binarized picture, so that the text in the newspaper picture is connected together to form an obvious line by line feature, and the image area is passed through After binarization and expansion operations, no obvious line features will be formed. This method is used to identify the image area in the picture, and the image area is rectangular and the area is greater than a certain threshold. It is considered an image (that is, a possible advertisement ), marked out. The recognition rule is a process of mathematical calculation, so it is easy to write into a computer program.

Preferably, determining the information of the advertisement includes determining at least one of the following: width, height, area of the advertisement, how many pages are folded, the name of the page, the period, and the name of the paper media. This information is frequently required advertisement monitoring information.

Preferably, the method further includes: identifying the corresponding page name from each picture, and identifying the name of the periodical and paper media from the picture corresponding to the first edition. This information is also frequently required advertisement monitoring information. In the process of advertisement identification, key identification can be carried out according to the page name and issue location information of each newspaper. All the pictures on the page can be regarded as advertisement pictures, and the identification characteristics can also be set to identify advertisement pictures from other pictures. .

Fig. 2 shows a flow chart of a method for monitoring paper media advertisements according to a preferred embodiment of the present invention, and the method further includes: providing an entry interface to allow users to supplementary entry of advertisement information. Preferably, the content allowed to be supplemented includes at least one of the following: advertiser, advertisement title, industry. By providing an input interface, it is allowed to manually supplement or modify advertising information, so as to overcome the shortcomings and mistakes in computer automatic monitoring.

Fig. 3 shows a screen shot of recognition results according to an embodiment of the present invention. The area inside the box in the figure is the final recognition image result. If only the recognition rules are used, the image of the two elderly people in the left middle of the picture on the right may be recognized as an advertisement, and the image can be excluded by providing an interface to allow manual screening of advertisements. In the process of manual screening, the outer frame of the identified advertising area can be manually corrected to support irregular rectangular areas.

Figure 4 shows a schematic diagram of a monitoring device for paper media advertisements according to an embodiment of the present invention, including:

Scanning module 10, for scanning each layout of paper media to obtain each picture;

An identification module 20, configured to identify images conforming to predetermined rules from each picture;

The interface module 30 is used for accepting manual screening of advertisements from images;

The determining module 40 is configured to determine the information of the advertisement based on the pixel area of the image of the advertisement and the position in the picture.

The device improves the monitoring efficiency of paper media advertisements.

Preferably, determining the information of the advertisement includes determining at least one of the following: width, height, area of the advertisement, how many pages are folded, the name of the page, the issue period, and the name of the paper media.

Preferably, it also includes: a name module, which is used to identify the corresponding page name from each picture, and identify the name of the periodical and paper media from the picture corresponding to the first edition.

Preferably, it also includes: an entry module, configured to provide an entry interface, allowing users to supplementary entry of advertisement information.

The method and device for monitoring paper advertisements in the foregoing embodiments of the present invention are more artificial and have the following characteristics:

1. High efficiency. Through the process of scanning and recognition to identify advertisements, the process that originally required manual measurement and calculation is automated, which improves part of the efficiency.

2. More intuitive. By directly supplementing other advertising information on the scanned pictures, the information seen can be directly entered into the system without switching back and forth between paper newspapers and computer input systems.

3. The monitoring results are more abundant. In addition to finally obtaining the required analysis report based on the identified and entered information, the electronic version of the competitor’s newspaper can also be obtained, and at the same time, the work process and results of the advertisement entry personnel can be checked and evaluated.

Obviously, those skilled in the art should understand that each module or each step of the above-mentioned present invention can be realized by a general-purpose computing device, and they can be concentrated on a single computing device, or distributed in a network formed by multiple computing devices Optionally, they can be implemented with program codes executable by computing devices, thus, they can be stored in storage devices and executed by computing devices, or they can be made into individual integrated circuit modules, or they can be integrated into Multiple modules or steps are fabricated into a single integrated circuit module to realize. As such, the present invention is not limited to any specific combination of hardware and software.

The above descriptions are only preferred embodiments of the present invention, and are not intended to limit the present invention. For those skilled in the art, the present invention may have various modifications and changes. Any modifications, equivalent replacements, improvements, etc. made within the spirit and principles of the present invention shall be included within the protection scope of the present invention.

Claims (7)

1. A kind of 1. monitoring method of paper media's advertisement, it is characterised in that including：

   Each space of a whole page of paper media is scanned to obtain each picture；

   By each picture binaryzation；

   The picture after binaryzation is carried out to the dilation operation of setting amplitude, wherein, the amplitude is sufficient so that the picture In word connect together to form row, and the image in the picture is not formed row；

   Row will not be formed in the picture, area is more than setting value, and is defined as described image for the region of rectangle；

   Interface is provided with the artificial screening advertisement from described image；

   With the elemental area of the image of the advertisement and the position in the picture, the information of the advertisement is determined, wherein, The information of the advertisement includes at least one of following：The width of the advertisement, height, area, equivalent how many space of a whole page numbers, place space of a whole page name Claim, print phase, the title of the paper media.
2. 2. according to the method for claim 1, it is characterised in that also include：

   Its corresponding space of a whole page title is identified from each picture, and the periodical phase is identified from picture corresponding to the first edition With the title of the paper media.
3. 3. according to the method for claim 1, it is characterised in that also include：

   There is provided input interface, it is allowed to information supplement typing of the user to the advertisement.
4. 4. according to the method for claim 3, it is characterised in that allow the content for supplementing typing to include at least one of following： Advertiser, advertising copy name, industry.
5. A kind of 5. monitoring device of paper media's advertisement, it is characterised in that including：

   Scan module, for scanning each space of a whole page of paper media to obtain each picture；

   Identification module, the image of pre-defined rule is met for being identified from each picture, wherein, the pre-defined rule For：By each picture binaryzation；Picture after binaryzation is carried out to the dilation operation of setting amplitude, wherein, the amplitude is enough So that the word in the picture connects together to form row, and the image in the picture is set not form row, and by the figure Row is not formed in piece, area is more than setting value, and is defined as image for the region of rectangle；

   Interface module, for receiving the artificial screening advertisement from described image；

   Determining module, for the elemental area of the image of the advertisement and the position in the picture, determining described wide The information of announcement, wherein, the information of the advertisement is including at least one of following：The width of the advertisement, height, area, equivalent how many version Face number, place space of a whole page title, periodical phase, the title of the paper media.
6. 6. device according to claim 5, it is characterised in that also include：

   Name module, for identifying its corresponding space of a whole page title from each picture, and from picture corresponding to the first edition The middle title for identifying the periodical phase and the paper media.
7. 7. device according to claim 5, it is characterised in that also include：

   Recording module, for providing input interface, it is allowed to information supplement typing of the user to the advertisement.