CN103793838A - Advertisement intercepting method and device - Google Patents
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- CN103793838A CN103793838A CN201410038336.7A CN201410038336A CN103793838A CN 103793838 A CN103793838 A CN 103793838A CN 201410038336 A CN201410038336 A CN 201410038336A CN 103793838 A CN103793838 A CN 103793838A
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Abstract
The invention belongs to the technical field of communication, and provides an advertisement intercepting method and device. The method comprises the steps of collecting operating information of advertisement information received by a user, analyzing the requirement of the user for advertisement types according to the operating information, and intercepting advertisement information belonging to advertisement types not required by the user according to the requirement. Therefore, according to the advertisement intercepting method and device, the advertisement information without user viewing requirement tends to be intercepted according to the operation of the user for the advertisement information.
Description
Technical Field
The present invention relates to the field of communications technologies, and in particular, to a method and an apparatus for intercepting an advertisement.
Background
At present, people have widely used mobile phones to receive and check various information. But for some advertising information the user is not required. Viewing such advertising information would waste the user's time. However, almost all security applications in the existing mobile phone terminals intercept advertisements according to keywords such as characters and numbers (phone numbers), or intercept all advertisements. The interception mode is single, and other requirements of the user cannot be met. For example, most users have some interest in partial advertisements, such as some users who like some promotional advertisements. The current advertisement blocking technology cannot intelligently judge what advertisements are needed by the user and blocks part of advertisement information needed by the user.
In summary, the existing advertisement blocking technology obviously has inconvenience and defects in practical use, so it is necessary to improve the technology.
Disclosure of Invention
In view of the above-mentioned drawbacks, an object of the present invention is to provide a method and an apparatus for intercepting advertisement, so as to intercept advertisement information that is not required for viewing by a user according to an operation tendency of the user on the advertisement information.
In order to achieve the above object, the present invention provides a method for intercepting an advertisement, comprising:
collecting operation information of the user on the received advertisement information;
analyzing the requirement of the user on the advertisement type according to the operation information;
and intercepting the advertisement information belonging to the advertisement type without the demand of the user according to the demand.
According to the method, the step of collecting the operation information of the user on the received advertisement information comprises the following steps: collecting first operation and/or second operation of the user on the received advertisement information;
the first type of operation includes at least one of: the user does not check within the first preset time, deletes the data within the first preset time, checks within the first preset time, and refuses to receive the data within the first preset time, wherein the checking time is less than the second preset time;
the second type of operation includes at least one of: the user views within a first preset time, replies within the first preset time, views within the first preset time and receives within the first preset time, wherein the viewing time is longer than a second preset time.
According to the method, the method further comprises a third type of operation of collecting the advertisement information received by the user, wherein the third type of operation specifically comprises the following steps: the user actively issues a request for searching for advertisement information.
According to the method, the step of intercepting the advertisement information belonging to the advertisement type without the demand of the user according to the demand comprises the following steps:
and intercepting advertisement information corresponding to the first type of operation executed by the user.
The method of any preceding claim, wherein the advertising information comprises at least one of: picture, keyword, sender's information.
In order to achieve another object of the present invention, the present invention also provides an apparatus for intercepting an advertisement, including:
the collecting module is used for collecting the operation information of the user on the received advertisement information;
the analysis module is used for analyzing the requirements of the user on the advertisement types according to the operation information;
and the interception module is used for intercepting the advertisement information belonging to the advertisement type without the requirement of the user according to the requirement.
According to the device, the collection module collects the first operation and/or the second operation of the user on the received advertisement information;
the first type of operation includes at least one of: the user does not check within the first preset time, deletes the data within the first preset time, checks within the first preset time, and refuses to receive the data within the first preset time, wherein the checking time is less than the second preset time;
the second type of operation includes at least one of: the user views within a first preset time, replies within the first preset time, views within the first preset time and receives within the first preset time, wherein the viewing time is longer than a second preset time.
According to the device, the collecting module further collects a third type of operation of the user on the received advertisement information, wherein the third type of operation specifically comprises: the user actively issues a request for searching for advertisement information.
According to the device, the interception module intercepts the advertisement information corresponding to the first type of operation executed by the user.
The apparatus of any preceding claim, wherein the advertising information comprises at least one of: picture, keyword, sender's information.
The invention collects the operation information of the user to the received advertisement information in advance; then analyzing the requirement of the user for the advertisement type according to the operation information; and finally, intercepting the advertisement information belonging to the advertisement type without the demand of the user according to the demand of the user on the advertisement type when the advertisement information is received. Therefore, the advertisement information which is not required to be viewed by the user can be intercepted according to the operation tendency of the user to the advertisement information. The processing time of the user on the information which is not needed by the user is reduced. The intelligent realization shows useful information for the user, shields useless information, embodies the hommization of the device for intercepting the advertisement, and enhances the experience of the user.
Drawings
Fig. 1 is a schematic structural diagram of an apparatus for intercepting an advertisement according to a first embodiment, a second embodiment, a third embodiment and a fourth embodiment of the present invention;
fig. 2 is a flowchart of a method for intercepting an advertisement according to a fifth embodiment of the present invention;
FIG. 3 is a flow diagram of a method for intercepting advertisements provided by an embodiment of the present invention;
fig. 4 is a flowchart of a method for intercepting an advertisement according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Referring to fig. 1, in a first embodiment of the present invention, there is provided an apparatus 100 for intercepting an advertisement, including:
a collecting module 10, configured to collect operation information of a user on received advertisement information;
the analysis module 20 is used for analyzing the requirement of the user on the advertisement type according to the operation information;
and the intercepting module 30 is used for intercepting the advertisement information belonging to the advertisement type without the requirement of the user according to the requirement.
In this embodiment, the processing information of the user on the received advertisement information is collected by the collection module 10. For example, the viewing, deleting and replying conditions of the advertisement information by the user are collected, so that the operation tendency of the user on the advertisement information can be known. The analysis module 20 then analyzes the user's demand for the type of advertisement based on the operational information. Therefore, the operation tendency of the user to the advertisement information is obtained, for example, the user deletes certain types of advertisement information or replies to the advertisement information, and the requirement of the user on the advertisement type can be analyzed. Finally, the interception module 30 intercepts the advertisement information belonging to the advertisement type without the demand of the user according to the demand of the user on the advertisement type, so that the advertisement information without the demand of the user is not displayed, the efficiency of the user for checking the information is improved, meanwhile, the influence of some unnecessary information on the life of the user is reduced, and the time of the user is saved.
Referring to fig. 2, in a second embodiment of the present invention, the collecting module 10 collects a first kind of operation and/or a second kind of operation of the user on the received advertisement information;
the first type of operation includes at least one of: the user does not check within the first preset time, deletes the data within the first preset time, checks within the first preset time, and refuses to receive the data within the first preset time, wherein the checking time is less than the second preset time;
the second type of operation includes at least one of: the user views within a first preset time, replies within the first preset time, views within the first preset time and receives within the first preset time, wherein the viewing time is longer than a second preset time.
In this embodiment, a first predetermined time may be preset, for example, a day, during which the user does not view the advertisement information, indicating that the user is not interested in the advertisement information and has no demand. And for the advertisement information deleted in the first preset time, the condition that the user does not need the advertisement information is also indicated. For the advertisement information which is viewed in the first preset time and the viewing time is less than the second preset time, for example, if the user views in one day, but the viewing time is less than the second preset time, for example, 3 seconds, it indicates that the user is not interested in the advertisement information after viewing in a hurry, and deletes the advertisement information immediately. If the receiving is refused within the first preset time, for example, within 1 day, the information is not interested when the user sees the prompting information of the advertisement information or the information such as the sender, and the advertisement information is not needed.
For example, collect behavior characteristics of the user's processing of the advertisement information within 1 week. Specifically, the collecting module 10 collects the advertisement information deleted by the user within a predetermined time; and for the advertisement information deleted by the user, the fact that the user has no need for the advertisement information is shown. And the collection module 10 collecting the user's actions in the second category includes: the user views the advertisement information within the first preset time, namely if the user views the advertisement information within 1 hour of the first preset time, the user is interested in the advertisement information. For the operation of replying within the first preset time, if the received advertisement information is replied within the first preset time, the advertisement information replied by the user indicates that the user has a demand for the advertisement information. For example, some preferential advertisements need to reply to the advertisement information to obtain a specific preferential information code or to register for a certain preferential event when the user needs to enjoy the preferential in the advertisement. And if the advertisement information is opened by the user in a short time and is read in advance carefully, the viewing time required by the user is more. If the user turns on certain advertisement information and turns off the advertisement information after 1 minute, the advertisement information is interested. In addition, the advertisement information received in the first predetermined time indicates that the user is interested in the advertisement information and has a need.
In the third embodiment of the present invention, the intercepting module 30 intercepts advertisement information corresponding to the first type of operation performed by the user.
Intercepting advertisement information corresponding to the first type of operation; the analysis module 20 analyzes the advertisement information corresponding to the first type of operation and/or the second type of operation. Specifically, the analysis module 20 analyzes that if the advertisement information deleted by the user usually includes a "clothing" keyword, it indicates that the user does not have a need for the advertisement information for clothing sales. Or the user deletes the advertising information containing the food display picture, which indicates that the user has no need for the advertising information for food sale. In addition, if the advertisement sent by a certain specific advertisement sender is deleted, the advertisement sent by the sender is not interested by the user, and the advertisement sent by the sender is not interested by the user no matter whether the advertisement sent by the sender is a food advertisement, a travel advertisement or the like, and the like, so that the user has no need.
On the other hand, for example, the analysis module 20 analyzes that if the user replies to the advertisement information sent by the chinese bank that opens the bank card, it indicates that the user has a need for the advertisement information sent by the chinese bank. Or the information containing the advertisement for selling the movie is replied, which indicates that the user has a need for the advertisement of the movie category. In addition, some advertisements containing the food pictures are collected and replied, which indicates that the user has a need for the food advertisements. Thus, in this embodiment, the advertisement types are classified by the product or service being advertised for promotion; for example, product-type advertisements may include: food advertisements, travel advertisements, finance advertisements or automobile sales advertisements. The service class advertisement may include: house agency service advertisement, bank service advertisement, vehicle maintenance advertisement lamp. Or the advertisement type is classified according to the sender of the advertisement; such as advertisements sent by china mobile companies, advertisements sent by china telecommunications, or advertisements sent by game operators, etc.
In a fourth embodiment of the present invention, the collecting module 10 further collects a third type of operation of the user on the received advertisement information, where the third type of operation specifically is: the user actively issues a request for searching for advertisement information.
In this embodiment, in addition to analyzing the behavior characteristics of the user to obtain the advertisement types required by the user, the user can set the advertisement types required by the user by himself. The device 100 for intercepting the advertisement provides this function. For example, by receiving the pictures and/or keywords and/or sender information input by the user, the analysis module 20 analyzes the advertisement type required by the user according to the pictures and/or keywords and/or sender information input by the user. For example, if the user inputs several keywords of "japanese cuisine", the analysis module 20 analyzes the food advertisement of the user's demand for japanese cuisine, or if the user inputs "biedi" in the sender column, the analysis module 20 analyzes the advertisement of the user's demand biedi company. It is also possible to input a picture, and the analysis module 20 analyzes the information in the picture, and if fruit is included in the picture, the analysis module 20 analyzes the advertisement that the user demands for food sales.
In the above embodiments, the advertisement information includes at least one of: picture, keyword, sender's information. The blocking module 30 blocks the advertisement information corresponding to the first type of operation executed by the user, and may block part of the information in the advertisement information, for example, only block pictures, keywords, and sender information in the advertisement information. Therefore, if the user is not interested in the picture of the advertisement information, only the text information needs to be checked, so that the picture information is intercepted, and the time for receiving the advertisement information and the network flow of the user can be saved. In addition, the modules of the apparatus for intercepting an advertisement 100 may be software units, hardware units or a combination of software and hardware units built in the apparatus for intercepting an advertisement 100. The device 100 for intercepting the advertisement may be a mobile phone, a PDA (Personal Digital Assistant), a tablet computer, or the like.
Referring to fig. 2, in a fifth embodiment of the present invention, there is provided a method of intercepting an advertisement, including:
in step S201, operation information of the user on the received advertisement information is collected; this step is implemented by the collection module 10;
in step S202, analyzing the requirement of the user on the advertisement type according to the operation information; this step is implemented by the analysis module 20;
in step S203, intercepting advertisement information belonging to the advertisement type without the requirement of the user according to the requirement; this step is implemented by the interception module 30.
In this embodiment, the method for intercepting advertisements is provided, which mainly collects behavior data of the user through the collection module 10, that is, collects operation information of the user on the received advertisement information, then the analysis module 20 automatically determines what type of advertisements the user wants to see, and the interception module 30 can intelligently intercept advertisements that the user does not want to see. And intercepting the advertisement information without the viewing requirement of the user according to the operation tendency of the user on the advertisement information. Therefore, the utilization rate of the information is increased, and a large amount of time is saved for the user.
In a sixth embodiment of the present invention, the step of collecting the operation information of the user on the received advertisement information includes: collecting first operation and/or second operation of the user on the received advertisement information; this step is implemented by the collection module 10. Wherein,
the first type of operation includes at least one of: the user does not check within the first preset time, deletes the data within the first preset time, checks within the first preset time, and refuses to receive the data within the first preset time, wherein the checking time is less than the second preset time;
the second type of operation includes at least one of: the user views within a first preset time, replies within the first preset time, views within the first preset time and receives within the first preset time, wherein the viewing time is longer than a second preset time.
In this embodiment, the collection module 10 collects the different operational behaviors of the user on various types of advertisements at ordinary times, and then the analysis module 20 analyzes and determines which type of advertisement the user likes and dislikes, and finally processes the advertisements according to the behavior characteristics of the user. If the advertisement which is interesting and in need by the user is currently received, the advertisement is not shielded; if the advertisement is not wanted to be received by the user, the advertisement is masked. Preferably, the method further includes a third type of operation of collecting the advertisement information received by the user, where the third type of operation is specifically: the user actively issues a request for searching for advertisement information. The user can input the relevant information of the advertisement needing to be viewed according to the requirement of the user. Based on the information entered by the user, the analysis module 20 specifically analyzes the types of advertisements that are of interest to the user. Preferably, the advertisement types are classified according to products or services promoted by the advertisement; or the advertisement type is classified by the sender of the advertisement. The advertisement information that the user actively searches for indicates that the user has a need for the advertisement information, and thus the interception module 30 will not intercept such advertisement information when it is received.
In a seventh implementation of the present invention, the step of intercepting advertisement information belonging to an advertisement type without demand of a user according to the demand includes:
and intercepting advertisement information corresponding to the first type of operation executed by the user. This step is implemented by the interception module 30. The interception module 30 may intercept advertisement information of an advertisement type that the user does not need. Wherein the advertisement information includes at least one of: picture, keyword, sender's information. That is, the blocking module 30 may block the whole advertisement message or only part of the advertisement message, such as only pictures, keywords, or sender information in the advertisement message. Therefore, the interception requirement of the user on the related advertisement information is met.
In addition, the apparatus for intercepting an advertisement 100 intercepts advertisement information belonging to an advertisement type that a user does not have a demand, and displays the advertisement information belonging to an advertisement type that a user has a demand to the user without intercepting the advertisement information. Therefore, the viewing requirements of the user on the advertisement information of different advertisement types are met, and the influence of other advertisement information which the non-user wishes to pay attention to on the user is avoided.
Referring to fig. 3, in an embodiment of the present invention, a method for intercepting an advertisement is provided, which is described in detail as follows:
in step S301, the user starts operating the advertisement.
In step S302, the operation tendency of the user for various types of advertisements is collected.
In step S303, the category attribute of the current advertisement is identified.
In step S304, the advertisement is determined to be retained or blocked according to the user behavior characteristics.
Referring to fig. 4, in an embodiment of the present invention, a method for intercepting an advertisement is provided, in which an apparatus 100 for intercepting an advertisement is a mobile phone, and is described in detail as follows:
in step S401, the user starts operating the advertisement;
in step S402, the mobile phone user determines the user preference for different operation tendencies of various advertisements;
in step S403, determining whether the current advertisement meets the user' S preference, if yes, performing step S405, otherwise, performing step S404;
in step S404, the advertisement is intercepted;
in step S405, the advertisement is displayed.
In this embodiment, the user begins operating on the advertisement; for example, the user a would like to watch some advertisements recommended by games at ordinary times, and for the latest games, the user a is interested and has a demand for viewing the advertisements, but the user a would not like to receive the advertisements of clothing, and would delete the advertisements after receiving the advertisements, or close the advertisements directly. The mobile phone records the behavior characteristics of the user, and intercepts the clothing advertisements and displays the game advertisements to the user A in the subsequent advertisement intercepting process. By the aid of the interception mode, user A experience is improved.
In summary, the invention collects the operation information of the user on the received advertisement information in advance; then analyzing the requirement of the user for the advertisement type according to the operation information; and finally, intercepting the advertisement information belonging to the advertisement type without the demand of the user according to the demand of the user on the advertisement type when the advertisement information is received. Therefore, the advertisement information which is not required to be viewed by the user can be intercepted according to the operation tendency of the user to the advertisement information. The processing time of the user on the information which is not needed by the user is reduced. The intelligent realization shows useful information for the user, shields useless information, embodies the hommization of the device for intercepting the advertisement, and enhances the experience of the user.
The present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof, and it should be understood that various changes and modifications can be effected therein by one skilled in the art without departing from the spirit and scope of the invention as defined in the appended claims.
Claims (10)
1. A method for intercepting an advertisement, comprising:
collecting operation information of the user on the received advertisement information;
analyzing the requirement of the user on the advertisement type according to the operation information;
and intercepting the advertisement information belonging to the advertisement type without the demand of the user according to the demand.
2. The method of claim 1, wherein the step of collecting user operation information on the received advertisement information comprises: collecting first operation and/or second operation of the user on the received advertisement information;
the first type of operation includes at least one of: the user does not check within the first preset time, deletes the data within the first preset time, checks within the first preset time, and refuses to receive the data within the first preset time, wherein the checking time is less than the second preset time;
the second type of operation includes at least one of: the user views within a first preset time, replies within the first preset time, views within the first preset time and receives within the first preset time, wherein the viewing time is longer than a second preset time.
3. The method according to claim 2, further comprising a third type of operation of collecting the advertisement information received by the user, wherein the third type of operation is specifically: the user actively issues a request for searching for advertisement information.
4. The method of claim 2, wherein the step of intercepting advertisement information belonging to an advertisement type on which a user has no demand according to the demand comprises:
and intercepting advertisement information corresponding to the first type of operation executed by the user.
5. The method according to any one of claims 1 to 4, wherein the advertisement information includes at least one of: picture, keyword, sender's information.
6. An apparatus for intercepting an advertisement, comprising:
the collecting module is used for collecting the operation information of the user on the received advertisement information;
the analysis module is used for analyzing the requirements of the user on the advertisement types according to the operation information;
and the interception module is used for intercepting the advertisement information belonging to the advertisement type without the requirement of the user according to the requirement.
7. The apparatus of claim 6, wherein the collecting module collects a first type of operation and/or a second type of operation of the user on the received advertisement information;
the first type of operation includes at least one of: the user does not check within the first preset time, deletes the data within the first preset time, checks within the first preset time, and refuses to receive the data within the first preset time, wherein the checking time is less than the second preset time;
the second type of operation includes at least one of: the user views within a first preset time, replies within the first preset time, views within the first preset time and receives within the first preset time, wherein the viewing time is longer than a second preset time.
8. The apparatus according to claim 7, wherein the collecting module further collects a third type of operation of the user on the received advertisement information, and the third type of operation is specifically: the user actively issues a request for searching for advertisement information.
9. The apparatus according to claim 7, wherein the intercepting module intercepts advertisement information corresponding to the first type of operation performed by a user.
10. The apparatus according to any one of claims 6 to 9, wherein the advertisement information comprises at least one of: picture, keyword, sender's information.
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