CN103647978A - Program auxiliary information recommending method and apparatus for smart television - Google Patents

Abstract

The application discloses a program auxiliary information recommending method and apparatus for a smart television, which are capable of obtaining a name of a currently broadcast program. Program auxiliary information is searched with the name of the currently broadcast program as a keyword; the program auxiliary information at least includes image information and/or text information of the keyword; and the searched program auxiliary information is loaded in video data of the currently broadcast program, so as to display the program auxiliary information in a broadcasting screen of the currently broadcast program. In this way, when a program is broadcast, program auxiliary information of the program can be recommended for a user, and the user can easily and conveniently know the program auxiliary information of the program in the broadcasting screen of the currently broadcast program while watching the program, so that the program auxiliary information the user wants to know can be quickly found out and the user experience is enhanced.

Description

A method and device for recommending auxiliary program information of a smart TV

technical field

The present application relates to the field of smart TVs, in particular to a method and device for recommending program auxiliary information for smart TVs.

Background technique

With the improvement of people's living standards, the penetration rate of smart TVs in families is becoming more and more widespread, and the trend of replacing traditional TVs is getting stronger and stronger. Smart TVs play an increasingly important role in people's daily leisure and entertainment life.

At present, smart TVs can play programs from various signal sources, including traditional live TV programs and online video programs, so that users have more and more choices about the TV programs they want to watch. However, in the process of playing the program, the user can only watch passively, and can only see what is broadcast, and cannot understand the information related to the program (for the convenience of description, all information related to the program is referred to as program auxiliary information for short), For example, taking a TV series as an example, the program auxiliary information may include: TV series name, plot introduction, director’s name, cast list, introduction of main actors, other film and television dramas in which the main actors participated, the duration of each episode of TV series, and the remaining duration of advertisements, etc. .

In response to this problem, existing smart TVs usually provide a web browsing function, so that users can open search engine webpages through smart TVs, use remote control operations, and use smart TVs to access the Internet in a manner similar to computers accessing the Internet. Search for the program assistance information you want to know, and view it on your TV.

However, there are at least the following problems in the prior art: if accessing the Internet through a TV, the process of searching program auxiliary information by remote control operation is complicated, and the operation is cumbersome and time-consuming, and it is impossible to achieve computer search and operation experience simply and conveniently, and in the search During the program auxiliary information process, the user cannot watch the TV program at the same time, that is to say, the existing TV cannot enable the user to easily and conveniently understand the auxiliary information of the program while watching the TV program, which will inevitably cause poor user experience.

Contents of the invention

In view of the above problems, the present invention provides a program auxiliary information recommendation method and device for a smart TV, which can recommend the program auxiliary information for the user while playing the program, so that the user can easily and conveniently understand the program while watching the program. Program auxiliary information of the program to improve user experience.

Based on the above-mentioned purpose, the technical scheme provided by the application is as follows:

A method for recommending program auxiliary information for a smart TV, comprising:

Get the name of the program being played;

using the name of the program being played as a keyword to search for program auxiliary information; the program auxiliary information is picture information and/or text information at least containing the keyword;

Loading the searched auxiliary program information into the video data of the program being played, so as to display the auxiliary program information on the playing screen of the program being played.

Preferably, the program auxiliary information further includes a link address, and the link address points to the web page of the source of the program auxiliary information; then

The method also includes:

In response to the user's selection operation on the link address in the program auxiliary information, the web page pointed to by the link address is called, so as to display the web page on the playing screen of the program being played.

Preferably, it also includes:

In response to the user's selection operation on the program auxiliary information, stop playing the program being played, and display the program auxiliary information in full screen.

Preferably, the method also includes:

In response to the user's closing operation of the program auxiliary information, stop loading the program auxiliary information into the video data of the program being played, so as to stop displaying the program auxiliary information in the playing screen of the program being played information.

Preferably, said obtaining the name of the program being played specifically includes:

Detecting the signal source of the program being played on the TV; the signal source is: a live TV signal source or a network video signal source;

When the signal source of the program is a live TV signal source, intercept the playing screen of the program being played, identify the TV station identified by the TV station logo in the playing screen, and search and identify the program list of each TV station the program list of the TV station, and extract the name of the program corresponding to the current moment from the searched program list as the name of the program being played;

When the signal source of the program is a network video signal source, the name of the program is extracted from the web page description of the program being played as the name of the program being played.

The present application also provides a program-related information recommendation device for a smart TV, including:

A program acquisition module, configured to acquire the name of the program being played;

An information search module, configured to use the name of the program being played as a keyword to search for program auxiliary information; the program auxiliary information is picture information and/or text information at least containing the keyword;

The information recommendation module is used to load the searched auxiliary program information into the video data of the program being played, so as to display the auxiliary program information on the playing screen of the program being played.

Preferably, it also includes:

An information link module, configured to respond to the user's selection operation on the link address in the program auxiliary information, call the web page pointed to by the link address, so as to display the web page in the playing screen of the program being played .

Preferably, it also includes:

The information display module is used to respond to the user's selection operation on the program auxiliary information, stop playing the program being played, and display the program auxiliary information in full screen.

Preferably, it also includes:

A closing module, configured to stop loading the program supplementary information into the video data of the program being played in response to the user's closing operation of the program supplementary information, so as to stop displaying in the playing screen of the program being played Display the program auxiliary information.

Preferably, the program acquisition module specifically includes:

The detection sub-module is used to detect the signal source of the program being played in the TV; the signal source is: a live TV signal source or a network video signal source;

The live TV acquisition sub-module is used to intercept the playing picture of the program being played when the signal source of the program is a live TV signal source, identify the TV station identified by the TV station logo in the playing picture, and obtain from each Searching the program list of the identified TV station in the program list of the TV station, and extracting the name of the program corresponding to the current moment from the searched program list, as the name of the program being played;

The network video acquisition sub-module is used to extract the name of the program from the web page description of the program being played as the name of the program being played when the signal source of the program is a network video signal source.

Applying the above technical solution, a method and device for recommending auxiliary program information of a smart TV provided by this application can obtain the name of the program being played; use the name of the program being played as a keyword to search for the auxiliary program information; The program auxiliary information is picture information and/or text information that at least contains the keyword; the searched out said program auxiliary information is loaded into the video data of the program being played, so that it can be played during the playing of the program being played The program auxiliary information is displayed on the screen. In this way, the program auxiliary information of the program can be recommended for the user while the program is playing, so that the user can easily and conveniently understand the program auxiliary information of the program in the playback screen of the current program during the process of watching the program, so that he can quickly find himself Auxiliary information about programs that you want to know to improve user experience.

Description of drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings that need to be used in the description of the embodiments will be briefly introduced below. Obviously, the drawings in the following description are only some embodiments of the present invention. For those skilled in the art, other drawings can also be obtained based on these drawings without creative effort.

FIG. 1 is a schematic flow diagram of a method for recommending program auxiliary information for a smart TV provided by the present application;

FIG. 2 is a schematic flow diagram of another method for recommending auxiliary program information of a smart TV provided by the present application;

FIG. 3 is a schematic flowchart of another method for recommending auxiliary program information of a smart TV provided by the present application;

FIG. 4 is a schematic structural diagram of a device for recommending program auxiliary information for a smart TV provided by the present application;

FIG. 5 is a schematic structural diagram of another device for recommending program auxiliary information for a smart TV provided by the present application;

FIG. 6 is a schematic structural diagram of another device for recommending program auxiliary information for a smart TV provided in the present application.

Detailed ways

The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

One of the main ideas of the present invention may include: searching for the program auxiliary information of the current program according to the program the user is watching, so as to recommend these program auxiliary information to the user in the playing screen of the program, so that the user can directly view the program in the playing screen of the current program. See the recommended program auxiliary information, so that you can quickly find the program auxiliary information you want to know, and improve user experience.

Below, the scheme of the present application will be described in detail through specific examples:

Embodiment one:

FIG. 1 is a schematic flowchart of a method for recommending program auxiliary information for a smart TV provided in the present application.

Please refer to FIG. 1, a method for recommending program auxiliary information provided in the embodiment of the present application includes:

S100: Obtain the name of the program being played;

Since the program the user is watching may come from live TV or online video, when obtaining the name of the program being played, the signal source of the program being played can be detected first, where the signal source is: live TV signal source or network video source.

When the signal source is a live TV signal source, the method for obtaining the name of the program being played can be as follows: intercept the playing screen of the program being played, identify the TV station identified by the logo of the TV station in the playing screen, and then obtain the name of the program from each TV station through the Internet. The program list is searched for the program list of the identified TV station, and the name of the program corresponding to the current time is extracted from the searched program list as the name of the program being played.

When the signal source is a network video signal source, the name of the program may be extracted from the web page description of the program being played as the name of the program being played.

In addition, the program being played may also be a file stored locally or in the mobile device, at this time, the name of the file may be directly extracted as the name of the program being played. The name of the program being played can also be obtained from the cache data or cookie generated by the TV or the server when the program is played, which is not limited in this embodiment.

S200: Using the name of the program being played as a keyword, search for program auxiliary information; the program auxiliary information is picture information and/or text information at least including the keyword;

The program auxiliary information here refers to the information related to the program that is helpful to understand the program, such as program name, plot introduction, director name, cast list, introduction of main actors, other film and television dramas in which the main actors participated, and the duration of each episode of TV series And information such as the remaining duration of the advertisement.

The auxiliary program information here may be presented in the form of pictures or texts or a combination of pictures and texts, and may also be presented in the form of thumbnail videos, which is not limited in this embodiment of the present application.

After the name of the program being played is determined, the TV or the server can search for the program auxiliary information of the program from the Internet or the server's own resources according to the program name. For example, because the program may be watched online through the Internet or through a live TV channel, It is also possible to push directly to paying users or members who apply the TV carousel system provided by the video website operator through the server of a certain video website operator, so the program auxiliary information can be determined by searching the Internet on the TV or server by using the name of the program , the program auxiliary information of the program name may also be obtained by the server from the classified resources stored by itself, or may be obtained through resource interaction between servers, which is not limited in this embodiment.

S300: Load the searched auxiliary program information into the video data of the program being played, so as to display the auxiliary program information on a playing screen of the program being played.

In the embodiment of the present application, the program auxiliary information searched by using the name of the program being played as the keyword is used as the program auxiliary information recommended to the current user, and then these program auxiliary information are loaded in the video data of the program being played , these program auxiliary information can be displayed in the screen of the program currently being played.

Here, the program auxiliary information is displayed in the program screen being played, and an information recommendation box can be set along at least one side of the playback screen, and the program auxiliary information is displayed and described in the information recommendation box, so that it will not affect the user. For viewing of programs that are currently airing.

It can be understood that when the user does not need to watch the recommended program auxiliary information, or in order to prevent the program recommendation box from affecting the user's viewing of the currently playing program, the user can choose to cancel the recommended program auxiliary information or close the program recommendation box. At this time, The server of the smart TV may respond to the user's closing operation of the program recommended to the current user, and stop loading the auxiliary information describing the program into the video data of the program being played, so as to stop the program being played The auxiliary information of the program is displayed on the playback screen, so that the program recommendation box can be displayed or canceled according to the needs of the user, further increasing the humanized experience of the user.

By applying the technical solutions provided by the above-mentioned embodiments of the present application, the name of the program being played can be obtained; the name of the program being played is used as a keyword to search for program auxiliary information; the program auxiliary information includes at least the keyword picture information and/or text information; loading the searched auxiliary program information into the video data of the program being played, so as to display the auxiliary program information in the playing screen of the program being played. In this way, the program auxiliary information of the program can be recommended for the user while the program is playing, so that the user can easily and conveniently understand the program auxiliary information of the program in the playback screen of the current program during the process of watching the program, so that he can quickly find himself Auxiliary information about programs that you want to know to improve user experience.

Embodiment two:

FIG. 2 is a schematic flowchart of another method for recommending auxiliary program information for a smart TV provided by the present application.

Please refer to FIG. 2, the method provided by the embodiment of the present application, on the basis of the above embodiment, the program auxiliary information also includes a link address, and the link address points to the web page of the source of the program auxiliary information; The method for recommending auxiliary program information of a smart TV provided in an embodiment of the present application further includes:

S400: Responding to the user's selection operation of the link address in the program auxiliary information, call the web page pointed to by the link address, so as to display the web page in the playing screen of the program being played.

Program auxiliary information usually includes link addresses of some extended information, which is a further supplement to the program auxiliary information, such as the personal page or Weibo address of an actor or director, and the promotional introduction of some film and television dramas, etc. The address, the link address here can be presented in the form of a picture or text or abbreviated video, or in the form of a text description plus a link address, which is not limited in this embodiment of the present application.

It should be noted that when the supplementary program information in the above description also includes a link address, when the user is more interested in a certain extension information in the supplementary program information recommended, the user can click the link address of the extension information. The smart TV or the server may respond to the user's click operation on the link address, and call the web page pointed to by the link address, so as to display the web page on the playing screen of the program being played. In this way, after the program auxiliary information is recommended for the user, when the user clicks on the link address therein, that is, sends out a webpage operation instruction, the server can respond to the user's play instruction and open the webpage pointed to by the link address.

Applying the technical solution of the embodiment of the application, the user can not only see the program auxiliary information recommended by the smart TV server for the user according to the name of the program being played in the playback interface, but also directly open the program auxiliary information from the recommended program auxiliary information The web page pointed to learns more program-related information, which can save the process and time for the user to manually search for more information according to the recommended program auxiliary information, improve the user's information viewing efficiency, and enhance the program viewing experience.

Embodiment three:

FIG. 3 is a schematic flowchart of another method for recommending auxiliary program information for a smart TV provided in the present application.

Please refer to Figure 3, the method provided by the embodiment of the present application, on the basis of the above embodiment, also includes:

S500: In response to a user's selection operation on the program auxiliary information, stop playing the program being played, and display the program auxiliary information in full screen.

In this embodiment of the application, program auxiliary information can be presented in the form of pictures or text or thumbnail videos, or in the form of pictures plus text descriptions. The form of abbreviated text or keywords is displayed on the program playing screen so as not to affect the viewing effect of the program. At this time, the user cannot see the complete auxiliary information of the program, but can only see the brief introduction information in the form of simple keywords or directory indexes.

When the user is more interested in a piece of information in the recommended program auxiliary information, he can click on the piece of program auxiliary information. At this time, the smart TV or the server can respond to the user's selection operation on the program auxiliary information and stop playing the program auxiliary information. The program that is being played is displayed, and the auxiliary information of the program is displayed in full screen. In this way, after recommending brief program auxiliary information for the user, when the user clicks on a piece of program auxiliary information, the server can respond to the user's operation and display the program auxiliary information clicked by the user in full screen, so that the program auxiliary information can be displayed completely, which is convenient for the user. watch.

Applying the technical solution of the embodiment of the present application, the user can not only see the brief program auxiliary information recommended by the smart TV server for the user according to the name of the program being played in the playback interface, but also click on a certain piece of program auxiliary information to use The program auxiliary information is displayed in full screen, which is convenient for users to watch and understand more program auxiliary information, and can further improve user experience.

Embodiment four:

FIG. 4 is a schematic structural diagram of an apparatus for recommending program auxiliary information for a smart TV provided in the present application.

Please refer to FIG. 4, an apparatus for recommending program auxiliary information provided in an embodiment of the present application includes:

Program acquisition module 1, used to acquire the title of the program being played;

Since the program the user is watching may come from live TV or online video, when obtaining the name of the program being played, the signal source of the program being played can be detected first, where the signal source is: live TV signal source or network video source.

When the signal source is a live TV signal source, the method for obtaining the name of the program being played can be as follows: intercept the playing screen of the program being played, identify the TV station identified by the logo of the TV station in the playing screen, and then obtain the name of the program from each TV station through the Internet. The program list is searched for the program list of the identified TV station, and the name of the program corresponding to the current time is extracted from the searched program list as the name of the program being played.

When the signal source is a network video signal source, the name of the program may be extracted from the web page description of the program being played as the name of the program being played.

In addition, the program being played may also be a file stored locally or in the mobile device, at this time, the name of the file may be directly extracted as the name of the program being played. The name of the program being played can also be obtained from the cache data or cookie generated by the TV or the server when the program is played, which is not limited in this embodiment.

An information search module 2, configured to use the name of the program being played as a keyword to search for program auxiliary information; the program auxiliary information is image information and/or text information that at least contains the keyword;

The program auxiliary information here refers to the information related to the program that is helpful to understand the program, such as program name, plot introduction, director name, cast list, introduction of main actors, other film and television dramas in which the main actors participated, and the duration of each episode of TV series And information such as the remaining duration of the advertisement.

The auxiliary program information here may be presented in the form of pictures or texts or a combination of pictures and texts, and may also be presented in the form of thumbnail videos, which is not limited in this embodiment of the present application.

After the name of the program being played is determined, the TV or the server can search for the program auxiliary information of the program from the Internet or the server's own resources according to the program name. For example, because the program may be watched online through the Internet or through a live TV channel, It is also possible to push directly to paying users or members who apply the TV carousel system provided by the video website operator through the server of a certain video website operator, so the program auxiliary information can be determined by searching the Internet on the TV or server by using the name of the program , the program auxiliary information of the program name may also be obtained by the server from the classified resources stored by itself, or may be obtained through resource interaction between servers, which is not limited in this embodiment.

The information recommendation module 3 is configured to load the searched auxiliary program information into the video data of the program being played, so as to display the auxiliary program information on the playing screen of the program being played.

In the embodiment of the present application, the program auxiliary information searched by using the name of the program being played as the keyword is used as the program auxiliary information recommended to the current user, and then these program auxiliary information are loaded in the video data of the program being played , these program auxiliary information can be displayed in the screen of the program currently being played.

Here, the program auxiliary information is displayed in the program screen being played, and an information recommendation box can be set along at least one side of the playback screen, and the program auxiliary information is displayed and described in the information recommendation box, so that it will not affect the user. For viewing of programs that are currently airing.

It can be understood that when the user does not need to watch the recommended program auxiliary information, or in order to prevent the program recommendation box from affecting the user's viewing of the currently playing program, the user can choose to cancel the recommended program auxiliary information or close the program recommendation box. At this time, The server of the smart TV may respond to the user's closing operation of the program recommended to the current user, and stop loading the auxiliary information describing the program into the video data of the program being played, so as to stop the program being played The auxiliary information of the program is displayed on the playback screen, so that the program recommendation box can be displayed or canceled according to the needs of the user, further increasing the humanized experience of the user.

By applying the technical solutions provided by the above-mentioned embodiments of the present application, the name of the program being played can be obtained; the name of the program being played is used as a keyword to search for program auxiliary information; the program auxiliary information includes at least the keyword picture information and/or text information; loading the searched auxiliary program information into the video data of the program being played, so as to display the auxiliary program information in the playing screen of the program being played. In this way, the program auxiliary information of the program can be recommended for the user while the program is playing, so that the user can easily and conveniently understand the program auxiliary information of the program in the playback screen of the current program during the process of watching the program, so that he can quickly find himself The program auxiliary information you want to know to improve user experience.

Embodiment five:

FIG. 5 is a schematic structural diagram of another device for recommending auxiliary program information for a smart TV provided by the present application.

Please refer to Fig. 5, the device provided by the embodiment of the present application, on the basis of the above embodiment, when the program auxiliary information also includes a link address, and the link address points to the web page of the source of the program auxiliary information , the device for recommending auxiliary program information for smart TVs provided in the embodiments of the present application further includes:

An information linking module 4, configured to call the web page pointed to by the link address in response to the user's selection operation on the link address in the program auxiliary information, so as to display the web page in the playing screen of the program being played page.

Program auxiliary information usually includes link addresses of some extended information, which is a further supplement to the program auxiliary information, such as the personal page or Weibo address of an actor or director, and the promotional introduction of some film and television dramas, etc. The address, the link address here can be presented in the form of a picture or text or abbreviated video, or in the form of a text description plus a link address, which is not limited in this embodiment of the present application.

It should be noted that when the supplementary program information in the above description also includes a link address, when the user is more interested in a certain extension information in the supplementary program information recommended, the user can click the link address of the extension information. The smart TV or the server may respond to the user's click operation on the link address, and call the web page pointed to by the link address, so as to display the web page on the playing screen of the program being played. In this way, after the program auxiliary information is recommended for the user, when the user clicks on the link address therein, that is, sends out a webpage operation instruction, the server can respond to the user's play instruction and open the webpage pointed to by the link address.

Applying the technical solution of the embodiment of the application, the user can not only see the program auxiliary information recommended by the smart TV server for the user according to the name of the program being played in the playback interface, but also directly open the program auxiliary information from the recommended program auxiliary information The web page pointed to learns more program-related information, which can save the process and time for the user to manually search for more information according to the recommended program auxiliary information, improve the user's information viewing efficiency, and enhance the program viewing experience.

Embodiment six:

FIG. 6 is a schematic structural diagram of another device for recommending program auxiliary information for a smart TV provided in the present application.

Please refer to Figure 6, the device provided by the embodiment of the present application, on the basis of the above embodiment, also includes:

The information display module 5 is configured to respond to the user's selection operation on the program auxiliary information, stop playing the program being played, and display the program auxiliary information in full screen.

In this embodiment of the application, program auxiliary information can be presented in the form of pictures or text or thumbnail videos, or in the form of pictures plus text descriptions. The form of abbreviated text or keywords is displayed on the program playing screen so as not to affect the viewing effect of the program. At this time, the user cannot see the complete auxiliary information of the program, but can only see the brief introduction information in the form of simple keywords or directory indexes.

When the user is more interested in a piece of information in the recommended program auxiliary information, he can click on the piece of program auxiliary information. At this time, the smart TV or the server can respond to the user's selection operation on the program auxiliary information and stop playing the program auxiliary information. The program that is being played is displayed, and the auxiliary information of the program is displayed in full screen. In this way, after recommending brief program auxiliary information for the user, when the user clicks on a piece of program auxiliary information, the server can respond to the user's operation and display the program auxiliary information clicked by the user in full screen, so that the program auxiliary information can be displayed completely, which is convenient for the user. watch.

Applying the technical solution of the embodiment of the present application, the user can not only see the brief program auxiliary information recommended by the smart TV server for the user according to the name of the program being played in the playback interface, but also click on a certain piece of program auxiliary information to use The program auxiliary information is displayed in full screen, which is convenient for users to watch and understand more program auxiliary information, and can further improve user experience.

It should be noted that each embodiment in this specification is described in a progressive manner, and each embodiment focuses on the differences from other embodiments. For the same and similar parts in each embodiment, refer to each other, that is, Can. As for the device-type embodiments, since they are basically similar to the method embodiments, the description is relatively simple, and for related parts, please refer to part of the description of the method embodiments.

Finally, it should also be noted that in this text, relational terms such as first and second etc. are only used to distinguish one entity or operation from another, and do not necessarily require or imply that these entities or operations, any such actual relationship or order exists. Furthermore, the term "comprises", "comprises" or any other variation thereof is intended to cover a non-exclusive inclusion such that a process, method, article, or apparatus comprising a set of elements includes not only those elements, but also includes elements not expressly listed. other elements of or also include elements inherent in such a process, method, article, or apparatus. Without further limitations, an element defined by the phrase "comprising a ..." does not exclude the presence of additional identical elements in the process, method, article or apparatus comprising said element.

The method and device for recommending program auxiliary information of a smart TV provided by the present invention have been introduced in detail above. In this paper, specific examples are used to illustrate the principle and implementation of the present invention. The descriptions of the above embodiments are only used to help Understand the method of the present invention and its core idea; at the same time, for those of ordinary skill in the art, according to the idea of the present invention, there will be changes in the specific implementation and scope of application. In summary, the content of this specification is not It should be understood as a limitation of the present invention.

Claims (10)

1. a program supplementary recommend method for intelligent television, is characterized in that, the method comprises:

Obtain the title of in progress program;

Name with described in progress program is called keyword, searching programs supplementary; Pictorial information and/or the Word message of described program supplementary at least comprising described keyword;

The described program supplementary searching out is carried in the video data of in progress program, to show described program supplementary in the broadcasting pictures of described in progress program.

2. program supplementary recommend method according to claim 1, is characterized in that, in described program supplementary, also comprises chained address, and the Webpage in described program supplementary source is pointed in described chained address; ?

Described method also comprises:

The selection operation of response user to the chained address in described program supplementary, transfers the Webpage that described chained address is pointed to, to show described Webpage in the broadcasting pictures of described in progress program.

3. program supplementary recommend method according to claim 1, is characterized in that, also comprises:

The selection operation of response user to described program supplementary, stops playing described in progress program, and is displayed in full screen described program supplementary.

4. program supplementary recommend method according to claim 1, is characterized in that, described method also comprises:

The shutoff operation of response user to described program supplementary, stops described program supplementary to be carried in the video data of described in progress program, to stop in the broadcasting pictures of described in progress program, shows described program supplementary.

5. according to the program supplementary recommend method described in any one in claim 1-4, it is characterized in that, described in obtain the title of in progress program, specifically comprise:

Detect the signal source of in progress program in TV; Described signal source is: live telecast signal source or network video signal source;

When the signal source of described program is live telecast signal source, intercept the broadcasting pictures of described in progress program, identify the TV station that the TV station's station symbol in described broadcasting pictures identifies, the programme of the TV station that in the programme of Cong Ge TV station, search identifies, and from the programme searching, extract the title of the program corresponding with current time, as the title of described in progress program;

When the signal source of described program is network video signal source, from describing, extracts the webpage of described in progress program the title of described program, as the title of described in progress program.

6. a program-related information recommendation apparatus for intelligent television, is characterized in that, this device comprises:

Program acquisition module, for obtaining the title of in progress program;

Information search module, is called keyword, searching programs supplementary for the name with described in progress program; Pictorial information and/or the Word message of described program supplementary at least comprising described keyword;

Information recommendation module, for being carried in the described program supplementary searching out the video data of in progress program, to show described program supplementary in the broadcasting pictures of described in progress program.

7. program-related information recommendation apparatus according to claim 6, is characterized in that, also comprises:

Info Link module, for responding the selection operation of user to the chained address of described program supplementary, transfers the Webpage that described chained address is pointed to, to show described Webpage in the broadcasting pictures of described in progress program.

8. program-related information recommendation apparatus according to claim 6, is characterized in that, also comprises:

Information display module, for responding the selection operation of user to described program supplementary, stops playing described in progress program, and is displayed in full screen described program supplementary.

9. program-related information recommendation apparatus according to claim 6, is characterized in that, also comprises:

Closing module, for responding the shutoff operation of user to described program supplementary, stop described program supplementary to be carried in the video data of described in progress program, to stop in the broadcasting pictures of described in progress program, show described program supplementary.

10. according to the program-related information recommendation apparatus described in any one in claim 6-9, it is characterized in that, described program acquisition module, specifically comprises:

Detection sub-module, for detection of the signal source of in progress program in TV; Described signal source is: live telecast signal source or network video signal source;

Live telecast is obtained submodule, for when the signal source of described program is live telecast signal source, intercept the broadcasting pictures of described in progress program, identify the TV station that the TV station's station symbol in described broadcasting pictures identifies, the programme of the TV station that in the programme of Cong Ge TV station, search identifies, and from the programme searching, extract the title of the program corresponding with current time, as the title of described in progress program;

Internet video is obtained submodule, while being network video signal source for the signal source when described program, extracts the title of described program, as the title of described in progress program from the webpage of described in progress program is described.

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