CN103530791A - Method, device and system for marking retargeting users - Google Patents

Abstract

The present invention relates to a method and device for marking a redirected user, the method comprising: receiving a redirection request from a browser, the redirection request being initiated by the browser when loading a corresponding page of an advertiser website requested by any user ; The redirection request includes redirection data; Generate a redirection object according to the redirection data, and return a redirection response carrying the redirection object to the browser; Receive the redirection from the browser An update request, the redirection update request includes updated redirection data; an updated redirection object is generated according to the updated redirection data, and the redirection object stored by itself is updated according to the updated redirection data redirection data; returns a redirection update response to said browser. By using the solution of the present invention, the success rate of advertisers marking target customers can be improved, and the difficulty for advertisers to identify redirected users can be reduced.

Description

A method, device and system for marking redirected users

technical field

The invention relates to the field of computers, in particular to a method, device and system for marking and redirecting users.

Background technique

Due to the vigorous development of e-commerce in recent years, a large number of B2C and C2C websites have emerged. With the development of these e-commerce websites, the demand for Internet advertisements on these websites for consumers is growing rapidly, especially the demand for personalized and precise marketing advertisements for consumers is the strongest.

Behavioral Retargeting (Behavioral Retargeting) advertising is an emerging user tracking technology for precise Internet advertising. Behavior redirection is aimed at the situation that when the user visits the advertiser's website, the advertiser leaves the website without completing the behavior expected by the advertiser (such as purchasing goods, registering a user, subscribing to a mailing list, etc.). Advertisers hope to find the user and place advertisements for the user when the user visits other websites.

The prior art uses advertiser websites to redirect Retargeting target users; however, in some scenarios, advertiser websites cannot redirect target users. For example, the user jumps to other websites or closes the page without completing the transaction. At this time, if the advertiser has not redirected the user as the Retargeting target, the opportunity of marking is lost.

Contents of the invention

In order to solve the problem that the user’s logged-in browser fails to complete the redirection advertisement, the present invention adopts a method to complete the redirection in advance when the browser loads the corresponding page of the advertiser’s website requested by any user, and according to the browser’s Redirect updates sent when leaving the advertiser's site address this issue.

An embodiment of the present invention proposes a method for marking a redirected user, including: receiving a redirection request from a browser, and the browser loads the corresponding page of the advertiser website requested by any user Initiate; the redirection request includes redirection data; generate a redirection object according to the redirection data, and return a redirection response carrying the redirection object to the browser; so that the redirection request is initiated When the browser accesses other websites associated with the advertising network, the advertisement server can obtain the corresponding redirection data according to the redirection object, and select an advertisement matching the redirection data.

The embodiment of the present invention also proposes a method for tagging and redirecting users, including: receiving a tagging request from a browser, the tagging request carrying the identity of the user logging in to the advertiser's website; returning a tagging response to the browser, The tag response carries the unique redirection identity assigned by the redirection server corresponding to the identity of the user logging into the browser on the advertiser's website; receiving a redirection request from the advertiser's website, the redirection request includes Redirection data and request parameters; wherein, the redirection data is obtained by the advertiser’s website from the historical access object content of the logged-in browser user; the request parameter includes the identity of the user who logged in to the browser on the advertiser’s website Identification; establishing an association relationship between the unique redirection identity and the redirection data.

An embodiment of the present invention also provides a device for marking a redirected user, including: a first receiving module, configured to receive a redirection request from a browser, and the redirection request is loaded by the browser when any user requests The corresponding page of the advertiser’s website is initiated; the redirection request includes redirection data; the first generation module is used to generate a redirection object according to the redirection data; the first sending module is used to send to the browser Returning a redirection response carrying the redirection object; a second receiving module, configured to receive a redirection update request from the browser, wherein the redirection update request includes updated redirection data; a second generation module , for generating an updated redirection object according to the updated redirection data; an updating module, for updating the redirection data stored by itself according to the updated redirection data; a second sending module, for sending The browser returns a redirection update response; the redirection update response includes the updated redirection object.

An embodiment of the present invention also provides a device for marking and redirecting users, including: a first receiving module, configured to receive a marking request from a browser, the marking request carrying the identity of the user who logs into the browser on the advertiser's website Identification; distribution module, used to correspond to the unique redirection identity assigned by the advertiser website and the identity of the user who logged in the browser on the advertiser website; sending module, used to return a tag response to the browser , the tag response carries the unique redirection identity; the second receiving module is configured to receive a redirection request from an advertiser's website, and the redirection request includes redirection data and request parameters; wherein, the The redirection data is obtained by the advertiser’s website from the content of historical access objects of users who log in to the browser; the request parameter includes the identity of the user who logs in to the browser on the advertiser’s website; the establishment module is used to establish the unique An association relationship between the redirection identity and the redirection data.

An embodiment of the present invention also provides a system for marking redirected users, including: a browser, configured to send a redirection request to the redirection server, and the browser loads the advertiser website requested by any user The redirection server is used to receive a redirection request from the browser, the redirection request includes redirection data; generate a redirection object according to the redirection data, and return to the browser A redirection response carrying the redirection object.

The method, device and system for redirecting users by using tags in the embodiment of the present invention adopts a method to complete the redirection in advance when the browser loads the corresponding page of the advertiser website requested by any user, and further in the browser When leaving the advertiser's website, the redirection server generates an updated redirection object by sending a redirection update request, thereby solving the problem of not being able to mark the user as redirected when the user closes the browser or leaves the advertiser's page in the prior art user.

Description of drawings

The objects, features, characteristics and advantages of the present invention will become apparent through the following detailed description in conjunction with the accompanying drawings. in:

FIG. 1 is a flowchart of a method for marking a redirected user according to another embodiment of the present invention;

FIG. 2 is a flow chart of a method for marking redirected users according to another embodiment of the present invention;

FIG. 3 is a flow chart of a method for marking redirected users according to yet another embodiment of the present invention;

Fig. 4 is a schematic diagram of a device for marking redirected users according to an embodiment of the present invention;

Fig. 5 is a schematic diagram of an apparatus for marking redirected users according to another embodiment of the present invention;

Fig. 6 is a schematic diagram of an apparatus for marking a redirected user according to yet another embodiment of the present invention.

Detailed ways

According to a solution provided by an embodiment of the present invention, the device for marking a redirected user, for example, a redirection server may: receive a redirection request from a browser, and the redirection request is requested by any user when the browser loads The redirection request includes redirection data; generates a redirection object according to the redirection data, and returns a redirection response carrying the redirection object to the browser; so that when the browser that initiates the redirection request visits other websites associated with the advertising network, the advertisement server can obtain the corresponding redirection data according to the redirection object, and select an advertisement that matches the redirection data; receiving A redirection update request from the browser, the redirection update request includes updated redirection data; an updated redirection object is generated according to the updated redirection data, and an updated redirection object is generated according to the updated redirection data The redirection data updates the redirection data stored by itself; returns a redirection update response to the browser; the redirection update response includes the updated redirection object.

Various embodiments of the present invention will be described in detail below with reference to the accompanying drawings.

Fig. 1 is a flowchart of a method for marking a redirected user according to an embodiment of the present invention. In this embodiment, it is distinguished from the first code and the second code that prompt the browser to send a redirection request to the redirection server on the advertiser’s website, thereby prompting the browser to redirect to the redirection server in other websites associated with the advertising network. The code for the server to send the advertisement request is called the third code; in this embodiment, the other website is the website of the advertising media provider; the updated redirection data is also called the second redirection data.

Fig. 1 shows the information exchange between entities in the method of this embodiment. Among them, the user visits each website through the browser of the user terminal, specifically requesting a page from each website; the websites visited include the website of the advertiser, the website of the advertising media company that publishes the advertisement (other websites associated with the advertising network); , the advertiser’s website is not only the provider of content or services, but also the advertiser who wants to place its own product advertisements on other websites. More often, the advertisement content is provided by the advertisement server, and the advertiser’s website mainly plays the role of advertisement layout, presentation The role of advertising content in the advertising server; the advertising media business website itself provides content or services, and allows advertisements to be published on its pages, such as displaying advertisers' advertisements on its pages. The device for redirecting users (redirecting server) is used to help advertisers mark target users, track the visit behavior of redirected users, and help advertisers deliver redirected advertisements to advertising media merchant websites. In this embodiment, the redirect server is set in the advertisement server.

The advertiser's website utilizes the first code embedded in its page by the redirection server, and when the browser accesses the advertiser's page, executes the first code to access the redirection server to send a redirection request. The website of the advertising media provider utilizes the second code embedded in its page by the redirection server, and when the browser accesses the page of the advertising media vendor, the second code is executed to access the advertising server to send an advertisement request.

Specifically, in step 101, a user sends a first page request through a browser to request a first page of a first website. The first website is an advertiser's website, which not only provides content or services, such as news content, video content, payment service, query service, etc., but also is an advertiser who needs to place advertisements. In this example, it is assumed that the first website is example.com website.

In step 102, the web server of the advertiser's website returns the requested first page to the browser, for example, the page may be an HTML page. The web server of the advertiser's website embeds the first code in the returned first page. The first code is a redirection code provided by a redirection server, and is used for a device executing the first code to send a redirection mark request. In this embodiment, the device executing the first code is represented as a browser. The first code is usually pre-embedded in the webpage of the advertiser's website when the advertiser builds his website. Exemplarily, the embedded code may be an <img> tag or an <iframe> tag.

In step 103, the browser loads the first page, and executes the first code when loading the first page, so as to send a redirection request to the redirection server, requesting to mark the first user as a redirection user of the advertiser website . The redirection request includes redirection data determined by the advertiser's website based on the first user operation. The redirection data can be customized by the advertiser. For example, assuming that the first user is browsing a cosmetics page, the redirection data is the product identification (ID) 12566 (access object identification) of the cosmetics. The advertiser believes that the user may be interested in the commodity, and regards the user as a potential target of the commodity. Advertisers can define the user's redirection data as:

{userId: "user1", item: [12566], createTime: 20110903}

Exemplarily, the redirection data includes: the user ID userId of the first user targeted by the redirection data in the advertiser's website, the commodity item involved in the redirection data, and the creation time of the redirection data createTime. In this example, the redirection data is aimed at the first user user1; the code of the commodity item involved in the redirection data is 12566; the creation time of the redirection data is September 3, 2011.

The redirection data indicates that when the first user visits other websites, it is necessary to place an advertisement for the product whose product code is 12566 for the user.

In step 104, the redirection server returns a response carrying a redirection object for marking the first user as a redirection user of the advertiser's website, so as to write redirection data to the browser. Exemplarily, the redirection object cookie. The cookie includes the above redirection data and the unique identity assigned to the first user by the redirection server. As an example, the contents of this cookie include:

example.com={userId: "user*", item: [12566], createTime: 20110903}. Among them, user* is the unique identity assigned by the redirect server to the first user, which can be a string of random numbers or other content that will not be repeated within the validity period of the cookie; its function is to log in anonymously when the first user When using the advertiser's website, the redirection server can locate the first user among many redirection objects according to the unique identifier. The content of the above cookie may also include: the redirection server's identification of the advertiser's website, in this example, the URL of the website is used as the redirection server's identification of the advertiser's website; and redirection data about the advertiser's website.

In steps 105 and 106, the user continues to interact with the advertiser's website through the browser, for example, the user requests other pages through the browser, and the web server of the advertiser's website provides corresponding pages. During this time, there may be multiple interactions between the browser and the advertiser's website.

In step 107, the browser sends an interaction request, for example, a second page request, to the web server of the advertiser's website. For example, the interaction request may be a request for the user to purchase a product and complete payment. In this example, it is assumed that the code of the purchased product is 12566.

In step 108, the web server of the advertiser's website determines whether the received second page request triggers the condition for updating the redirection, for example, determines whether the second page request triggers the condition for canceling the redirection tag; if yes, the advertiser's website The web server returns the second page and triggers the unredirection process; otherwise, returns the second page without triggering the unredirection process. The condition for updating or canceling the redirection mark can be customized by the advertiser; for example, in this embodiment, one condition for canceling the redirection mark is: receiving a page request that the user has purchased a product and completed payment.

Therefore, in this embodiment, in step 108, the web server of the advertiser's website receives the second page request, determines that the user operation has reached the condition of canceling the redirection, and then triggers the browser to send a redirection to the redirection server through the first code. update request. In this example, according to the second page request, the web server of the advertiser's website learns that the first user has purchased the product whose product code is 12566, and determines that there is no need to place a redirected advertisement for the product to the first user. Thus, the redirection server receives the redirection update request from the browser, and obtains the second redirection data (updated redirection data) in the redirection update request, and further updates the redirection data stored by itself; The second redirection data cancels marking the first user as a redirection user of the first website. Exemplarily, the second redirection data may be:

{userId: "user1", item: [], createTime: 20110903}

In the second redirection data, the content of the item item is changed from the original 12566 to empty []; the second redirection data indicates that: for the first user, when the user visits other websites, there is no need to Users serve any advertisements.

After the advertiser determines that the browser triggers the condition of canceling the redirection tag, the web server of the advertiser's website returns the second page to the browser in step 109 . In the second page, the web server embeds a second code, and the second code is a code for the user to cancel the redirection mark. Exemplarily, the second code is usually an <img> or <iframe> tag. In the second code, for example, the above-mentioned <img> or <iframe> tag carries the updated second redirection data. Exemplarily, the second page may be an HTML page.

In step 110, the browser loads the second page, executes the above-mentioned second code, and sends an update request to the redirection server, the update request is used to implement redirection cancellation, and is used to request cancellation of marking the first user Redirect the user for the first website.

In step 111, the redirection server returns a redirection response to the browser, including an updated redirection object cookie in the redirection response, and the updated cookie includes the redirection data of the advertiser website after updating, that is, the second Orientation data. Exemplarily, the updated cookie includes the following content:

example.com={userId: "user1", item: [], createTime: 20110903}.

In step 112, the user sends a request for accessing the third page to the second website (other websites associated with the advertising network) through the browser; in this embodiment, the second website is the website of the advertising media company that publishes the advertisement. In this example, it is assumed that the second website is abc.com. The second website may publish advertisements in its pages. Usually, a third code is pre-embedded in the selected page of the second website, and the third code is an advertisement request code, which is transmitted to the browser by the server of the second website when the browser visits the second website, triggering the browser to send an advertisement request to the browser. The ad server sends an ad request.

In step 113, the second website returns a third page to the browser, and the third page contains the redirection server advertisement request code. The redirection server advertisement request code is used for execution by the browser to send an advertisement request to the redirection server.

In step 114, the browser loads the third page and sends an advertisement request to the advertisement server. Wherein, the browser sends an advertisement request to the advertisement server by executing the advertisement request code when loading the third page. The advertisement request is used to request an advertisement to be published on the second website from the redirection server. Wherein, the advertisement request carries the cookie of the redirection server for the user of the browser. Exemplarily, the content of the cookie is:

example.com={userId: "user1", item: [], createTime: 20110903}.

The cookie contains the redirection data of an advertiser, namely the example.com website, and is the updated second redirection data of the example.com for the first user.

In addition, other data related to publishing advertisements may also be sent in the advertisement request, for example, may include at least one of the following: the page where the advertisement is released, the size of the advertisement slot, the moving manner of the advertisement, and the like.

In step 115, the advertisement server selects an advertisement according to the redirection data in the cookie; specifically, finds and matches whether there is an insertion order in the redirection server that satisfies the pre-set reservation conditions for the redirection advertisement. Exemplarily, it is assumed that in the redirection server, the reservation condition for the redirection advertisement for the example.com website is: the redirection data in the cookie includes the user with the attribute of commodity id "547". That is, for the user whose cookie includes the attribute of commodity id "547", the redirection server determines that the user meets the reservation condition of the redirection advertisement, and sends the corresponding redirection advertisement to the user.

In this example, after searching and matching, the redirect server finds that there is no redirect advertisement corresponding to the first user in the cookie. Thus, when returning the third page to the browser, no redirect advertisement is returned.

In another embodiment, in step 114, the cookie carried in the advertising platform may include redirection data of multiple advertisers for the user. The content of an example cookie is given below:

example.com={userId: "user1", item: [], reateTime: 20110903}

b2b.com: {userId: "user2", item: [356, 788], createTime: 20110301}

This exemplary cookie includes redirection data from two advertisers, one is the redirection data from the example.com website for the user whose user ID is "user1" on the example.com website; the other is the redirection data from the b2b.com website For the redirection data of this user, the user ID of the user on the b2b.com website is "user2".

For this other embodiment, in step 115, the advertisement server finds and matches whether there is an advertisement order satisfying the preset redirection conditions in the redirection server according to the redirection data in the above cookie. In this example, the reservation condition for the redirection advertisement for the example.com website is: the redirection data in the cookie includes the attribute of product id "547"; the reservation condition for the redirection advertisement for the b2b.com website is: the redirection data in the cookie The targeting data includes the attribute of item id "346". In this example, for the exaple.com website, the redirection server did not find a matching redirection advertisement; for the b2b.com website, the redirection server determined that the user who sent the redirection request met the advertisement reservation conditions of the b2b.com website , then the user selects the subscription matching advertisement of the b2b.com website, and in step 116, sends the matching redirection advertisement to the browser, so as to advertise to the user. Exemplarily, advertisement information for different advertiser websites may be pre-stored in the redirection server, for example, stored in an advertisement database of the redirection server.

In the above-mentioned embodiments of the present invention, the redirection server marks the user in advance, and then cancels the redirection mark for the user after the user triggers a request to cancel the redirection mark, which avoids that the advertiser cannot When the browser or leaves the advertiser's page, the user is marked as a redirected user, which improves the success rate of the advertiser's marking of the target customer and reduces the difficulty for the advertiser to identify the redirected user.

Fig. 2 shows a schematic flowchart of a method for marking redirected users according to another embodiment of the present invention. In this embodiment, the other website is the website of an advertising media company; the updated redirection data is also referred to as second redirection data.

Similar to the embodiment shown in FIG. 1 , FIG. 2 shows that when the first user accesses the advertiser's website through a browser, the information interaction with the server of the advertiser's website and the redirection server respectively; When the browser visits the website of the advertising media provider (other websites associated with the advertising network), it exchanges information with the server of the advertising media provider website and the redirection server respectively. The website of the advertiser takes example.com as an example, and the website of the advertising media provider takes the website abc.com as an example.

In step 201, a user sends a first page request to a web server of an advertiser's website through a browser.

In step 202, similar to step 102, the web server of the advertiser's website returns the first page, which may be an HTML page. The web server of the advertiser's website embeds the first code in the returned first page. The first code is a redirection code, and is used to send a redirection request to the redirection server.

In step 203, similar to step 103, the browser loads the first page, and executes the first code when loading the first page, so as to send a redirection request to the redirection server, requesting that the first user be marked as an advertisement Redirect users of the main website. The redirection request includes redirection data of the advertiser's website for the first user. The redirection data can be customized by the advertiser. For example, assume that the first user is browsing a cosmetics page, and the commodity identifier (ID) of the cosmetics is hufushuang. The advertiser believes that the user may be interested in the commodity, and regards the user as a potential target of the commodity. The redirection data is parsed and used between the server of the advertiser’s website and the advertisement server, and the advertiser can define the user’s redirection data as:

{userId: "user1", item: [hufushuang], createTime: 20110903}

In step 204, similar to step 104, the redirection server returns a response carrying redirection information for marking the first user as a redirection user of the advertiser's website. Exemplarily, the redirection tag information includes: cookie. The above-mentioned first redirection data is included in the cookie. As an example, the content of the cookie includes: example.com={userId: "user*", item: [346], createTime: 20110903}.

Among them, user* is the unique identity assigned by the redirect server to the first user, which can be a string of random numbers or other content that will not be repeated within the validity period of the cookie; its function is to log in anonymously when the first user When using the advertiser's website, the redirection server can locate the first user among many redirection objects according to the unique identifier. Among them, 346 is the simplified identification generated by the redirection server for the mapping of the cosmetics product hufushuang to meet the field length requirements of the cookie; and when receiving an advertisement request, it can return the recognized format to the advertisement server according to item: [346] item: [hufushuang].

In step 205, the user continues to interact with the advertiser's website through the browser. There may be multiple interactions during this period. Exemplarily, the interaction may be interactions such as viewing product ratings, viewing user reviews, and putting products into shopping carts.

In step 206, the user closes the page of the example.com website, and sends an access request for the third page to the advertising media provider website abc.com as the advertising media provider through the browser.

In step 207, the abc.com website returns a third page to the browser, and the third page contains the redirection server advertisement request code.

In step 208, the browser loads the third page, and when loading the third page, executes the advertisement request code, thereby sending an advertisement request to the advertisement server. Wherein, the advertisement request carries the cookie of the redirection server for the user of the browser. Exemplarily, the content of the cookie is:

example.com={userId: "user*", item: [346], createTime: 20110903}

b2b.com={userId: "user**", item: [356, 788], createTime: 20110301}.

The cookie carries the redirection data of two advertisers, namely the redirection data of the example.com website and the b2b.com website.

In step 209, according to the redirection data in the cookie, the advertisement server searches for and matches whether there is an insertion order in the redirection server that satisfies the pre-set reservation conditions for redirection advertisements.

In this example, it is assumed that the reservation condition of the redirection advertisement for the example.com website is: the user whose userId attribute value is user* in the redirection data in the cookie; the reservation condition of the redirection advertisement for the b2b.com website is: the user in the cookie The user whose userId attribute value is user* in the redirection data. In this example, for the example.com website, the redirect server determines that the user meets the redirect advertisement conditions of example.com; for the b2b.com website, the redirect server determines that the user who sent the redirect request satisfies the b2b.com website The advertisement booking conditions; before sending the advertisement response, the id "346" should be replaced with "hufushuang" that can be parsed and used by the original advertisement server according to the mapping relationship of the identifier of the access object.

In step 209, the redirection server parses the commodity identifier "hufushuang" in the cookie sent from the advertisement server; specifically, restores the format that the advertisement server can recognize through its own mapping table, and returns the updated content to the advertisement server.

In step 210, the advertisement server selects the advertisements on the example.com and b2b.com websites that match the subscription for the user, and sends the matching redirection advertisements to the browser, so as to advertise to the user. Exemplarily, the advertisement information for different advertiser websites may be pre-stored in the redirection server, for example, stored in the advertisement database of the redirection server.

In the above-mentioned embodiments of the present invention, the redirection server marks the user in advance, and since the subsequent interaction between the user and the advertiser's website through the browser does not trigger a request to cancel the redirection mark, the user's redirection mark is not Cancel.

According to another solution provided by the embodiment of the present invention, the device for marking redirected users, such as the redirecting server, may: receive first information from the network server of the advertiser's website, the first information includes information related to the first website information related to the redirected target user of the advertiser's website; saving the information related to the redirected target user of the advertiser's website.

Fig. 3 is a flow chart of a method for marking a redirected user according to yet another embodiment of the present invention. Similar to FIG. 1 and FIG. 3 , the information exchange between entities in the method of this embodiment is shown. In this embodiment, the redirect server is set in the advertisement server.

In step 301, the user sends a first page request to the web server of the advertiser's website through the browser. The advertiser's website takes the example.com website as an example.

In step 302, the web server of the advertiser's website returns the first page, which may be an HTML page. The first web server embeds the first code in the returned first page. The first code is a mark request code, which is used to request the redirection server to mark the user with a mark request. The first code is usually pre-embedded in the webpage of the advertiser's website when the advertiser builds his website. Exemplarily, the embedded code may be an <img> tag or an <iframe> tag.

In step 303, the browser loads the first page, and sends a marking request to the redirection server. Wherein, the browser sends a markup request to the redirection server by executing the markup request code when loading the first page. If the redirection server has not yet identified the user using the browser, the marking request carries the identity (ID) of the user logging in to the advertiser's website. If the redirect server has already identified the user using the browser, the tag request carries the redirect server’s cookie for the user using the browser, which includes the user’s unique ID on the redirect server. identification.

In step 304, the redirection server receives the markup request, if the markup request contains the above-mentioned first identification, then generates the identification (ie the second identification) of the user using the browser in the redirection server to be used in the redirection The server uniquely identifies the user using the browser, establishes a correspondence between the first identification and the second identification; and returns a response to the browser, carrying the redirection server's address for the user of the browser in the response message cookie, which contains the above-mentioned second identifier. Exemplarily, when the browser uses the HTML <img> tag to send a markup request, the above response may be a 1*1 pixel image. If the redirecting server has already marked the user using the browser, the marking request can include the redirecting server's cookie for the user using the browser, and the redirecting server will not regenerate the cookie for the user in this step. Use the second identifier of the user of the browser, but directly use the second identifier carried in the cookie to uniquely identify the redirection server.

In step 305, the web server of the advertiser's website analyzes the interaction records between each user and the web server of the advertiser's website, so as to determine whether the user is a redirection target user of the advertiser's website. Moreover, for the redirection target user, the web server of the advertiser's website may generate redirection data for the redirection target user according to its interaction record. Exemplarily, the web server of the advertiser's website may use various data processing algorithms such as data mining algorithms to analyze the interaction records to determine whether the user is a redirection target user meeting predetermined redirection conditions. Exemplarily, the predetermined redirection condition may be that the user stays on the website of a certain commodity for more than a predetermined length of time, or may be that the user visits the website of a certain commodity for a predetermined number of times.

In step 306, the network server of the advertiser's website sends information related to all redirection target users determined by it to the redirection server. The information related to the redirection target users may include: the identification of each redirection target user on the first website and the redirection data of the first website for each redirection target user. Exemplarily, the sent redirection target user information may be in the following format:

{userId: "user1", item: [356, 788, 789187], createTime: 20110301},

{userId: "user2", item: [3376, 94788], createTime: 20110301},

The sent redirection target user information may include multiple above-mentioned records. Each record can be for one redirection target user. Among them, the creation time of each record may be different. Among them, userId indicates the identity of the redirected target user on the advertiser's website; item indicates the product code for the user, which may be the product code that the user may be interested in; createTime indicates the creation time of the redirection record.

In step 307, the redirection server saves the received information related to the redirection target user. Exemplarily, the redirection server may store the received redirection data about each redirection target user according to the established correspondence between the user's identifier on the advertiser's website and the corresponding user's identifier on the redirection server to the redirection data set corresponding to the identifier of the redirection target user on the redirection server in the redirection server.

In step 308, the redirection server sends a response to the web server of the advertiser's website, confirming that the target redirection data sent by the web server of the advertiser's website has been stored. Exemplarily, the unique identifiers of the users whose user identifiers are "user1" and "user2" on the example.com website recorded by the redirection server in the redirection server are "egwgh16dsh63fh" and "54fdjkl4fhfh5s" respectively. In the database of the Retargeting platform, "egwgh16dsh63fh" and "54fdjkl4fhfh5s" are indexed respectively, and two redirection data records received by the redirection server for users identified as "user1" and "user2" on the example.com website are saved . Exemplarily, save in the manner shown in Table 1 below:

Table 1

Of course, in addition to the above two records of "user1" and "user2", there may also be records for other users. Other records can be saved in a similar manner.

In step 309, the user sends a second page access request to the second website (other websites associated with the advertising network) through the browser. The second website is the website of an advertising media company that publishes advertisements. The advertisement published by the second website is provided by the redirection server to the second website.

In step 310, the second website returns a second page to the browser, and the second page contains the advertisement request code. The ad request code is used for execution by the browser to send an ad request to the ad server.

In step 311, the browser loads the second page and sends an advertisement request to the redirection server. Wherein, the advertisement request is sent to the redirection server by executing the advertisement request code of the redirection server when the second page is loaded. The redirect server sends an advertisement request to request the redirect server for an advertisement to be published on the second website. Wherein, the advertisement request carries the cookie of the redirection server for the user using the browser. Exemplarily, the cookie includes a second identifier for uniquely identifying the user on the redirection server. Exemplarily, the cookie may include:

retargetingId: egwgh16dsh63fh.

In step 312, the advertisement server receives the advertisement request, and according to the second identifier in the cookie contained in the advertisement request, checks whether there is redirection data corresponding to the second identifier in the redirection server; if there is redirection data corresponding to the second identifier The corresponding redirection data is identified, and then according to the redirection data, it is matched in the redirection server whether there is an insertion order that satisfies the pre-set redirection advertisement reservation condition. If there is a matching insertion order, then in step 313 the matching advertisement is sent to the browser.

In another implementation of the embodiment of the present invention, in step 307, the received redirection data of each redirection target user may not be stored in the redirection server corresponding to the second identifier of the redirection target user instead of being directly saved in the redirection data set corresponding to the first identifier of the redirection target user. And in step 312, after receiving the advertisement request, the redirection server determines the second identifier corresponding to the second identifier according to the second identifier in the advertisement request and the established correspondence between the first identifier and the second identifier. An identifier; then find whether there is redirection data that matches the first identifier; if there is redirection data corresponding to the user identifier, then according to the redirection data in the redirection server, whether there is a match that satisfies the preset The insertion order for the redirect ad booking criteria for . If there is a matching insertion order, then in step 313 the matching advertisement is sent to the browser.

In the solution of the embodiment of the present invention, after the interaction between the user and the advertiser's site is completed, the advertiser's site uses various methods such as data mining methods to analyze user interaction records to find redirection targets, and provides an offline markup redirection method. Scenarios for target users. The advertiser then notifies the redirection server of the redirection data record of the redirection target user, and the redirection server combines the user identification of the redirection target user provided by the advertiser on the advertiser's site with the user ID of the redirection target user on the redirection server Associating with the identification, it is possible to deliver redirection advertisements for users when they visit other sites, which further solves the problem that advertisers cannot mark redirection targets. Utilizing the scheme of this embodiment, it is possible for advertisers to apply more data analysis methods to analyze user history interaction records, and in this case, the advertiser’s site can realize that it is not limited by the page response time, and A method that consumes more resources may be used to analyze whether the user is a redirection target user.

According to the relevant information of the redirection target user provided by the network server of the advertiser's site, the redirection target user can be marked, and the advertiser's website can analyze the user interaction records to determine the redirection target user, so that the offline mark redirection target user can be realized. It solves the problem that the advertiser cannot mark the redirection target, and since the advertiser is not limited by the page response time, a method that consumes more resources can be used to analyze whether the user is the redirection target.

Fig. 4 is a schematic diagram of an apparatus for marking redirected users according to an embodiment of the present invention. As shown in Figure 4, the device 400 includes:

The first receiving module 401 is configured to receive a redirection request from the browser, the redirection request is initiated by the browser when loading the corresponding page of the advertiser website requested by any user; the redirection request includes redirect data;

A first generation module 402, configured to generate a redirection object according to the redirection data;

The first sending module 403 is configured to return a redirection response carrying the redirection object to the browser;

The second receiving module 404 is configured to receive a redirection update request from the browser, where the redirection update request includes updated redirection data;

The second generating module 405 is configured to generate an updated redirection object according to the updated redirection data;

An updating module 406, configured to update the redirection data stored by itself according to the updated redirection data;

The second sending module 407 is configured to return a redirection update response to the browser; the redirection update response includes the updated redirection object.

Preferably, the redirection data includes the identifier of the user's current access object, then the first generating means 402 is further used for:

Assigning a unique redirection identity to the browser, and generating a redirection object with the unique redirection identity and the identifier of the object currently accessed by the user.

FIG. 5 is an apparatus 500 for marking redirected users according to another embodiment of the present invention. Compared with FIG. 4 , the apparatus 500 for marking a redirected user further includes: a first receiving module 501, configured to receive a marking request from a browser, the marking request carrying the identity of the user logging into the browser on the advertiser's website logo;

Assignment module 502, configured to correspond to the advertiser's website and the unique redirection identity assigned to the advertiser's website's identity by the user logging into the browser;

A sending module 503, configured to return a marked response to the browser, where the unique redirection identity is carried in the marked response;

The second receiving module 504 is configured to receive a redirection request from the advertiser's website, the redirection request includes redirection data and request parameters; wherein, the redirection data is the history of the advertiser's website from the login browser user Obtained from the content of the access object; the request parameter includes the identity of the user who logs in to the browser on the advertiser's website;

The establishment module 505 is configured to establish an association relationship between the unique redirection identity and the redirection data.

Preferably, the marking request is initiated after the browser visits the advertiser's website, and the marking request also carries the identifier of the advertiser's website; the request parameter also includes the identifier of the main website, then :

The establishing module 505 is further configured to determine that the redirection data points to the unique redirection identity according to the identity of the main website and the identity of the user logging into the browser on the advertiser's website, and Establish a relationship between the two.

FIG. 6 is a system 600 for marking redirected users according to another embodiment of the present invention. As shown in Figure 6, it includes: a browser 601, which is used to send a redirection request to the redirection server, and the redirection request is initiated by the browser when loading the corresponding page of the advertiser website requested by any user; The redirection server sends a redirection update request;

The redirection server 602 is configured to receive a redirection request from the browser, the redirection request includes redirection data; generate a redirection object according to the redirection data, and return to the browser carrying the redirection The redirection response of the object; when receiving the redirection update request of the browser, an updated redirection object is generated according to the updated redirection data, and the re-direction stored in itself is updated according to the updated redirection data Orientation data; return a redirection update response to the browser; the redirection update response includes the updated redirection object.

Preferably, an advertisement server is also included, specifically:

The browser 601 is configured to further send a reproduction request carrying a redirection object to the advertisement server after the browser visits other websites associated with the advertiser's website;

The redirection server 602 is configured to receive a redirection data acquisition request from an advertisement server, where the redirection data acquisition request carries the redirection object; return redirection data to the advertisement server according to the redirection object;

The advertisement server 603 is configured to receive the redirection data, and return the content of the corresponding access object to the browser in a reproduction response.

Those skilled in the art should understand that the above-mentioned means for marking redirected users may be implemented by software, hardware or a combination of software and hardware. The corresponding modules may be realized by a processor configured to process the corresponding functions.

Those skilled in the art should understand that various changes and modifications can be made to the above disclosed embodiments without departing from the essence of the invention, and these changes and modifications should fall within the protection scope of the present invention. Therefore, the protection scope of the present invention should be defined by the appended claims.

Claims (13)

1. A method for marking and redirecting users, comprising: Receiving a redirection request from the browser, the redirection request is initiated by the browser when loading the corresponding page of the advertiser website requested by any user; the redirection request includes redirection data; generating a redirection object according to the redirection data, and returning a redirection response carrying the redirection object to the browser; Receive a redirection update request from the browser, the redirection update request includes updated redirection data; generate an updated redirection object according to the updated redirection data, and generate an updated redirection object according to the updated Update the redirection data stored by itself; Returning a redirection update response to the browser; the redirection update response includes the updated redirection object. 2. The method according to claim 1, wherein the redirection data includes the identifier of the user's current access object; then the generation of the redirection object according to the redirection data is specifically: The redirection server assigns a unique redirection identity to the browser, and generates a redirection object with the unique redirection identity and the identifier of the object currently accessed by the user. 3. The method according to claim 1 or 2, wherein when the redirection update request is used to implement redirection cancellation; set the updated redirection data and the updated redirection object in the access Object ID is empty. 4. The method according to claim 1 or 2, characterized in that, when the browser loads a page of the website when visiting other websites associated with the advertising network, it will trigger the browser to send an advertisement to the website. If the server requests an advertisement, the advertisement server can obtain the corresponding redirection data according to the redirection object, and select an advertisement matching the redirection data, specifically including: After the browser visits the other website, the code in the other website further enables the browser to send an advertisement request carrying a redirection object to the advertisement server; The redirection server receives a redirection data acquisition request from the advertisement server, and the redirection data acquisition request carries the redirection object; The redirection server returns redirection data to the advertisement server according to the redirection object, so that the advertisement server can carry the contents of the access object corresponding to the redirection data in an advertisement response and return to the browser. 5. A method for marking and redirecting users, comprising: Receive a marking request from the browser, where the marking request carries the identity of the user logging into the advertiser's website; Returning a tagged response to the browser, the tagged response carrying the unique redirection identity assigned by the redirection server corresponding to the identity of the user logging into the browser on the advertiser's website; Receive a redirection request from the advertiser's website, the redirection request includes redirection data and request parameters; wherein, the redirection data is the identifier of the advertiser's website from the historical access object of the logged-in browser user; the request The parameter includes the identity of the user who logs into the browser on the advertiser's website; An association relationship between the unique redirection identifier and the redirection data is established. 6. The method according to claim 5, further comprising: When the browser visits other websites associated with the advertising network, the code in the other websites enables the browser to further send an advertisement request carrying a unique redirection identifier to the advertisement server; The redirection server receives a redirection data acquisition request from the advertisement server, and the redirection data acquisition request carries the reproduction request of the unique redirection identifier; The redirection server searches for the corresponding redirection data according to the unique redirection identity, and returns the redirection data to the advertisement server, so that the advertisement server can carry the content of the access object corresponding to the redirection data in the reproduction response returned to the browser. 7. The method according to claim 5 or 6, wherein the marking request is initiated after the browser visits the advertiser's website, and the marking request also carries an identifier of the advertiser's website; Generate the user ID of the user on the redirect server, and establish a correspondence between the user ID on the advertiser's website and the ID of the redirect server. 8. A device for marking and redirecting users, comprising: The first receiving module is used to receive a redirection request from the browser, the redirection request is initiated by the browser when loading the corresponding page of the advertiser website requested by any user; the redirection request includes the targeting data; A first generating module, configured to generate a redirection object according to the redirection data; A first sending module, configured to return a redirection response carrying the redirection object to the browser; The second receiving module is configured to receive a redirection update request from the browser, where the redirection update request includes updated redirection data; A second generating module, configured to generate an updated redirection object according to the updated redirection data; An updating module, configured to update the redirection data stored by itself according to the updated redirection data; The second sending module is configured to return a redirection update response to the browser; the redirection update response includes the updated redirection object. 9. The device according to claim 8, wherein the redirection data includes the identifier of the user's current access object, and the first generating module is further configured to: Assigning a unique redirection identity to the browser, and generating a redirection object with the unique redirection identity and the identifier of the object currently accessed by the user. 10. A device for marking and redirecting users, comprising: The first receiving module is configured to receive a marking request from a browser, wherein the marking request carries the identity of the user logging into the browser on the advertiser's website; An assignment module, configured to correspond to the advertiser's website and the unique redirection identity assigned by the user's identity on the advertiser's website when logging into the browser; A sending module, configured to return a marked response to the browser, where the unique redirection identity is carried in the marked response; The second receiving module is used to receive a redirection request from the advertiser's website, the redirection request includes redirection data and request parameters; wherein, the redirection data is historical visits of the advertiser's website from the logged-in browser user Obtained from the content of the object; the request parameters include the identity of the user who logs in to the browser on the advertiser's website; An establishing module, configured to establish an association relationship between the unique redirection identity and the redirection data. 11. The device according to claim 10, wherein the marking request is initiated after the browser visits the advertiser's website, and the marking request also carries an identifier of the advertiser's website; The request parameter also contains the identity of the main website, then: The establishment module is further configured to determine that the redirection data points to the unique redirection identity according to the identity of the main website and the identity of the user logging into the browser on the advertiser's website, and establish relationship between the two. 12. A system for marking redirected users, comprising: The browser is configured to send a redirection request to the redirection server, and the redirection request is initiated by the browser when loading the corresponding page of the advertiser website requested by any user; send a redirection update request to the redirection server; The redirection server is configured to receive a redirection request from the browser, where the redirection request includes redirection data; generate a redirection object according to the redirection data, and return to the browser carrying the redirection object redirection response; when receiving the redirection update request from the browser, generate an updated redirection object according to the updated redirection data, and update the redirection stored in itself according to the updated redirection data data; return a redirection update response to the browser; the redirection update response includes the updated redirection object. 13. The system according to claim 12, further comprising an advertisement server, specifically: The browser is configured to further send a reproduction request carrying a redirection object to the advertisement server after the browser visits other websites associated with the advertiser's website; The redirection server is configured to receive a redirection data acquisition request from an advertisement server, where the redirection data acquisition request carries the redirection object; return redirection data to the advertisement server according to the redirection object; The advertisement server is configured to receive the redirection data, and return the content of the corresponding access object to the browser in a reappearance response.

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