CN103489119A - Advertisement monitoring method, device and system - Google Patents
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Abstract
The embodiment of the invention provides an advertisement monitoring method. The method comprises the steps that audio recording and/or video recording are/is conducted on an advertisement when a user listens to and/or watches the advertisement; the recorded audio and/or video are/is sent to an advertiser corresponding to the advertisement through a communication tool, statistics of broadcasting rating and/or audience rating by the advertiser is facilitated, and the purpose that the broadcasting rating and/or audience rating are/is monitored efficiently and accurately is achieved. In addition, the embodiment of the invention further provides an advertisement monitoring device and system.
Description
Technical Field
The embodiment of the invention relates to the field of monitoring, in particular to an advertisement monitoring method, device and system.
Background
This section is intended to provide a background or context to the embodiments of the invention that are recited in the claims. The description herein may include concepts that could be pursued, but are not necessarily ones that have been previously conceived or pursued. Thus, unless otherwise indicated herein, what is described in this section is not prior art to the description and claims in this application and is not admitted to be prior art by inclusion in this section.
Advertising is a means of publicizing and widely delivering information to the public for a particular need through some form of media, such as television, radio, internet platform. Advertisers who place advertisements typically monitor the audience/audience ratings of the advertisements in order to determine the effectiveness of the advertisements.
There are two common methods for monitoring advertisement audience/audience rating:
one is a diary method, in which a selected sample user fills in a diary card to listen to or watch advertisements, and then the diary card handed by the sample user periodically is counted manually to obtain the data of the advertisements listened to or watched by the user. The method ensures that the user can really listen to or watch the related advertisement by filling the condition of listening to or watching the advertisement by the user, the monitoring result is relatively accurate, but the user needs to spend certain manpower on collecting and counting the diary card when filling the diary card, and the efficiency is lower;
another method is an advertisement measuring instrument, during the period from the time when a user presses a specific start button on a remote controller to the time when a specific end button is pressed, the measuring instrument stores all the information of watching TV and transmits the information to a central computer through a telephone line. Although the efficiency of the method is improved to some extent, the method cannot guarantee that a sample user watches related advertisements in front of the television set during the period from the pressing of the specific start button to the pressing of the end button, and therefore, the monitoring result is not accurate enough.
Disclosure of Invention
Therefore, how to monitor the advertisement audience/audience rating with high efficiency and accuracy is a very annoying problem in the prior art.
For this reason, an advertisement monitoring method is highly required for achieving the purpose of efficiently and accurately monitoring the advertisement audience/audience rating.
In this context, embodiments of the present invention are intended to provide an advertisement monitoring method, apparatus and system.
In a first aspect of embodiments of the present invention, there is provided an advertisement monitoring method, which may include, for example: when a user listens to and/or watches the advertisement, carrying out audio recording and/or video recording on the advertisement; and sending the recorded audio and/or video to an advertiser corresponding to the advertisement through a communication tool so that the advertiser can carry out the statistics of the listening rate and/or the audience rating.
In a second aspect of embodiments of the present invention, there is provided an advertisement monitoring system, which may include, for example: the recording module is configured for carrying out audio recording and/or video recording on the advertisement when a user listens to and/or watches the advertisement; and the communication module is configured for sending the recorded audio and/or video to an advertiser corresponding to the advertisement through a communication tool so that the advertiser can carry out the statistics of the listening rate and/or the audience rating.
In a third aspect of embodiments of the present invention, there is provided another advertisement monitoring method, which may include, for example: receiving audio and/or video transmitted by a user through a communication tool, wherein the audio and/or video is obtained by carrying out audio recording and/or video recording on advertisements when the user listens to and/or watches the advertisements; based on the received audio and/or video, a rating and/or audience rating statistic is made.
In a fourth aspect of embodiments of the present invention, there is provided another advertisement monitoring apparatus, which may include, for example: the receiving unit is configured to receive audio and/or video sent by a user through a communication tool, wherein the audio and/or video is obtained by carrying out audio recording and/or video recording on advertisements when the user listens to and/or watches the advertisements; and the statistic unit is configured for carrying out the statistics of the audience rating and/or the audience rating according to the received audio and/or video.
According to the advertisement monitoring method, the device and the system, when a user listens to and/or watches the advertisement, the advertisement can be subjected to audio recording and/or video recording, so that the recorded audio and/or video can confirm that the user listens to and/or watches the advertisement, and the recorded audio and/or video is sent to the advertiser corresponding to the advertisement through the communication tool, so that the advertiser can obtain the audio and/or video which truly reflects the listening/watching situation of the advertisement without manual user collection, and the purpose of efficiently and accurately monitoring the advertisement audience rating/listening rate is achieved by carrying out statistics on the audience rating and/or the audience rating according to the received audio and/or video.
Drawings
The above and other objects, features and advantages of exemplary embodiments of the present invention will become readily apparent from the following detailed description read in conjunction with the accompanying drawings. Several embodiments of the invention are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings and in which:
FIG. 1 schematically illustrates a block diagram of an exemplary computing system 100 suitable for implementing embodiments of the present invention;
FIG. 2 schematically illustrates a schematic diagram of a smart terminal suitable for applying embodiments of the present invention;
FIG. 3 schematically shows one of the flow diagrams of an advertisement monitoring method according to an embodiment of the present invention;
FIG. 4 schematically illustrates a block diagram of an advertisement monitoring system according to an embodiment of the present invention;
FIG. 5 schematically shows a second flowchart of an advertisement monitoring method according to an embodiment of the present invention;
FIG. 6 schematically illustrates a structural schematic of an advertisement monitoring device according to an embodiment of the present invention;
in the drawings, the same or corresponding reference numerals indicate the same or corresponding parts.
Detailed Description
The principles and spirit of the present invention will be described with reference to a number of exemplary embodiments. It is understood that these embodiments are given solely for the purpose of enabling those skilled in the art to better understand and to practice the invention, and are not intended to limit the scope of the invention in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
FIG. 1 illustrates a block diagram of an exemplary computing system 100 suitable for implementing embodiments of the present invention. As shown in fig. 1, computing system 100 may include: a Central Processing Unit (CPU) 101, a Random Access Memory (RAM) 102, a Read Only Memory (ROM) 103, a system bus 104, a hard disk controller 105, a keyboard controller 106, a serial interface controller 107, a parallel interface controller 108, a display controller 109, a hard disk 110, a keyboard 111, a serial external device 112, a parallel external device 113, and a display 114. Among these devices, coupled to the system bus 104 are a CPU101, a RAM102, a ROM103, a hard disk controller 105, a keyboard controller 106, a serial controller 107, a parallel controller 108, and a display controller 109. The hard disk 110 is coupled to the hard disk controller 105, the keyboard 111 is coupled to the keyboard controller 106, the serial external device 112 is coupled to the serial interface controller 107, the parallel external device 113 is coupled to the parallel interface controller 108, and the display 114 is coupled to the display controller 109. It should be understood that the block diagram of the architecture depicted in FIG. 1 is for purposes of illustration only and is not intended to limit the scope of the present invention. In some cases, certain devices may be added or subtracted as the case may be.
As will be appreciated by one skilled in the art, embodiments of the present invention may be embodied as a system, method or computer program product. Accordingly, the present disclosure may be embodied in the form of: entirely hardware, entirely software (including firmware, resident software, micro-code, etc.) or a combination of hardware and software, and is referred to herein generally as a "circuit," module "or" system. Furthermore, in some embodiments, the invention may also be embodied in the form of a computer program product in one or more computer-readable media having computer-readable program code embodied in the medium.
Any combination of one or more computer-readable media may be employed. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive example) of the computer readable storage medium may include, for example: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
Embodiments of the present invention will be described below with reference to flowchart illustrations of methods and block diagrams of apparatuses (or systems) of embodiments of the invention. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable medium that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable medium produce an article of manufacture including instruction means which implement the function/act specified in the flowchart and/or block diagram block or blocks.
The computer program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide processes for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks.
According to the embodiment of the invention, an advertisement monitoring method and device are provided.
In this document, it is to be understood that any number of elements in the figures are provided by way of illustration and not limitation, and any nomenclature is used for differentiation only and not in any limiting sense.
The principles and spirit of the present invention are explained in detail below with reference to several representative embodiments of the invention.
Summary of The Invention
Aiming at the problem that the advertisement audience rating/audience rating cannot be efficiently and accurately monitored in the prior art, the invention finds that when a user listens to and/or watches the advertisement, the audio and/or video obtained by audio recording and/or video recording the advertisement can confirm that the user really sees and/or hears the advertisement, therefore, the accuracy of the detected advertisement audience rating/audience rating can be ensured by taking the recorded audio and/or video as data for calculating the audience rating/audience rating, and the recorded audio and/or video is sent to an advertiser corresponding to the advertisement through a communication tool without manually collecting the advertisement audience rating/audience rating data, so that the efficiency is relatively high.
Having described the general principles of the invention, various non-limiting embodiments of the invention are described in detail below.
Application scene overview
Referring first to fig. 2, the embodiment of the present invention may be applied to an intelligent mobile terminal 201 as shown in fig. 2, where the intelligent mobile terminal 201 may include a function of audio recording and/or video recording an advertisement, and a communication tool 202 for sending the recorded audio and/or video to an advertiser corresponding to the advertisement, where the audio recording and/or video recording of the advertisement may be triggered in the communication tool 202.
Of course, there may be other application scenarios suitable for the present invention, and the present invention is not limited thereto.
One of the exemplary methods
In connection with the application scenario of fig. 2, one of the advertisement monitoring methods according to an exemplary embodiment of the present invention is described with reference to fig. 3. It should be noted that the above application scenarios are merely illustrated for the convenience of understanding the spirit and principles of the present invention, and the embodiments of the present invention are not limited in this respect. Rather, embodiments of the present invention may be applied to any scenario where applicable.
Referring to fig. 3, a method for monitoring an advertisement according to an embodiment of the present invention is provided. For example, as shown, this embodiment may include:
s310, when a user listens to and/or watches the advertisement, carrying out audio recording and/or video recording on the advertisement;
when the user listens to and/or watches the advertisement, the specific implementation manner of audio recording and/or video recording for the advertisement is not limited, for example, the audio recording for the advertisement may be implemented by using the recording function of the instant messaging tool. For example, the intelligent mobile terminal may be as shown in fig. 2, wherein the instant messaging tool 202 may be a trusted instant messaging tool, and the recording function of the instant messaging tool may be the recording function of "press-and-talk" 203 shown in fig. 2; or,
for another example, the audio recording of the advertisement may be implemented by using a recording function of the terminal device. For example, the intelligent mobile terminal with a recording function shown in fig. 2 may be used, or any other terminal device, such as a conventional sound recorder, a conventional telephone device with a recording function, and so on; or,
for another example, the video recording of the advertisement may be implemented by using a video recording function of the terminal device. Such as the intelligent mobile terminal with video/photo function shown in fig. 2, or any other terminal equipment, such as a conventional video recorder.
And S320, sending the recorded audio and/or video to an advertiser corresponding to the advertisement through a communication tool so that the advertiser can count the listening rate and/or the audience rating.
The communication tool that can be used may be an instant communication tool based on online communication of a network, such as "easy to communicate", or may also be a communication tool such as a traditional telephone, or any other communication tool that can transmit audio and/or video, which is not limited in the present invention.
It should be noted that, in the embodiment of the present invention, the specific implementation method of the advertiser for performing statistics on the listening rate and/or the audience rating may be set by the advertiser according to the requirement of the advertiser for monitoring the advertisement, for example, the advertiser may add the number of times of listening/watching the advertisement when receiving an audio and/or video.
By applying the method provided by the embodiment of the invention, when the user listens to and/or watches the advertisement, the advertisement is subjected to audio recording and/or video recording, so that the recorded audio and/or video can confirm that the user listens to and/or watches the advertisement, and the recorded audio and/or video is sent to the advertiser corresponding to the advertisement through the communication tool, so that the advertiser can obtain the audio and/or video which truly reflects the listening/watching condition of the advertisement without manual user collection, and the purpose of efficiently and accurately monitoring the audience advertisement rate/audience rate is realized by carrying out statistics on the audience rate and/or audience rate according to the received audio and/or video.
It should be noted that, the applicable scenarios of the advertisement monitoring method provided in the embodiment of the present invention are not limited. For example, the method can be applied to smart mobile terminals such as smart phones and ipads, and the smart mobile terminals comprise audio/video recording functions and communication tools; it is also applicable to a system including a plurality of devices, for example, the system may be composed of a terminal device having an audio/video recording function and a terminal device installed with an instant communication means based on network online communication such as "easy-to-believe", or, for example, the system may be composed of a terminal device having an audio/video recording function and a conventional telephone; or may be applied in any other possible application scenario, and is not limited in this disclosure.
The process of the present invention will now be described in detail with reference to the following examples.
(embodiment one) in one possible implementation, the advertisement may be recorded in audio, and the recorded audio is sent to an advertiser corresponding to the advertisement through a communication tool.
For example, the audio recording in this embodiment may be implemented by an instant messaging tool based on online communication over a network, and this embodiment may include:
when a user listens to and/or watches the advertisement, the advertisement is recorded in an audio mode by using an instant messaging tool, for example, a recording function of 'easy letter', such as 'push-to-talk', wherein the instant messaging tool can also respond to the selection of a contact in an address list by the user before the audio recording and takes the contact as an advertiser corresponding to the advertisement;
and sending the recorded audio to an advertiser corresponding to the advertisement through the instant messaging tool so that the advertiser can count the audience rating and/or the audience rating.
For another example, the audio recording in this embodiment may be implemented by using a recording function of the terminal device itself. For example, the terminal device may be an intelligent mobile terminal, a conventional sound recorder, or the like, and the embodiment may include:
when a user listens to and/or watches the advertisement, the audio recording is carried out on the advertisement by utilizing the recording function of the terminal equipment;
sending audio to an advertiser corresponding to the advertisement through a file transfer function of an instant messaging tool, wherein the instant messaging tool responds to a user triggering the file transfer function, receives the audio submitted by the user, and sends the audio to the advertiser corresponding to the advertisement in a file transfer mode; or,
sending audio to an advertiser corresponding to the advertisement through an electronic mail function of an instant messaging tool, wherein the instant messaging tool receives the audio submitted by a user in an attachment form in response to the user triggering the electronic mail function, and sends the audio to the advertiser corresponding to the advertisement in the attachment of the electronic mail; or,
and sending audio to the advertiser corresponding to the advertisement through a communication tool providing a telephone function, such as a traditional telephone, a mobile phone and the like, wherein the communication tool providing the telephone function responds to the user to connect the telephone of the advertiser corresponding to the advertisement, and the audio is played to the advertiser corresponding to the advertisement in the telephone.
For another example, when the audio is sent to the advertiser corresponding to the advertisement through an instant messaging tool and the advertiser corresponding to the advertisement is not a user of the instant messaging tool, the audio can be sent to the advertiser corresponding to the advertisement through a telephone message leaving function of the instant messaging tool, wherein the instant messaging tool responds to the user triggering the telephone message leaving function and sends the audio to the advertiser corresponding to the advertisement as a telephone message.
(embodiment two) in another possible implementation manner, videos of the advertisements may be recorded, and the recorded videos are sent to advertisers corresponding to the advertisements through a communication tool.
For example, the video recording in this embodiment may be implemented by using a video recording function of a terminal device, for example, a conventional video recorder, a mobile phone, an ipad, and other intelligent mobile terminals, and this embodiment may include:
when a user listens to and/or watches the advertisement, video recording is carried out on the advertisement by using terminal equipment;
sending a video to an advertiser corresponding to the advertisement through a file transmission function of an instant messaging tool, wherein the instant messaging tool responds to a user triggering the file transmission function, receives the video submitted by the user, and sends the video to the advertiser corresponding to the advertisement in a file transmission mode; or,
sending a video to an advertiser corresponding to the advertisement through a video connection function of an instant messaging tool, wherein the instant messaging tool responds to a function that a user triggers video connection, establishes video connection with the advertiser, and plays the video to the advertiser through the video connection; or,
and sending the video to the advertiser corresponding to the advertisement through an e-mail function of the instant messaging tool, wherein the instant messaging tool responds to the condition that the user triggers the e-mail function, receives the video submitted by the user in an attachment form, and sends the video to the advertiser corresponding to the advertisement in the attachment of the e-mail.
For another example, when the user listens to and/or watches the advertisement, the advertisement is video-recorded by using an instant messaging tool, such as a video recording function of "easy to believe", wherein the instant messaging tool can further respond to the selection of a contact in an address book by the user before video recording, and take the contact as an advertiser corresponding to the advertisement;
and sending the recorded video to an advertiser corresponding to the advertisement through the instant messaging tool so as to facilitate the advertiser to carry out audience rating statistics.
It should be noted that, a video obtained by video recording according to the embodiment of the present invention may be a frame of video, that is, a photo, or may be a continuous frame of video, and the present invention is not limited thereto.
(embodiment three) in yet another possible implementation, for a user that may repeat sending audio and/or video to an advertiser through a communication tool after recording an advertisement once to cause a listening rate/audience rating statistics error, this embodiment may further embed a recording time tag in the audio and/or video, so that the advertiser compares the recording time of the currently received audio and/or video with the recording time of the previously received audio and/or video from the user before performing the listening rate and audience rating statistics, returns a message to the user to prohibit the repeated sending and ignores the currently received audio and/or video if the comparison is positive, and allows the currently received audio and/or video to be subjected to statistics.
In yet another possible implementation manner, the recorded audio and/or video may be sent to a server corresponding to a public account and/or a public mailbox configured by the communication tool by using a public account or a public mailbox provided on the communication tool, so that after receiving the audio and/or video, the server automatically identifies an advertiser of the advertisement according to the obtained audio and/or video, and sends the audio and/or video to the advertiser.
Specifically, for example, the server may extract an advertisement unique identifier carried by a file name of an audio and/or video from the file name, query an advertiser corresponding to the advertisement unique identifier, and send the audio and/or video to the advertiser; or, the server may extract a keyword by performing voice recognition on the obtained audio, query an advertiser corresponding to the keyword, and send the audio and/or the video to the advertiser.
Exemplary System
Having described one of the methods of the exemplary embodiments of the present invention, an advertisement monitoring system of the exemplary embodiments of the present invention will be described in detail with reference to fig. 4.
Referring to fig. 4, a schematic structural diagram of an advertisement monitoring system according to an embodiment of the present invention is shown. As shown, for example, this embodiment may include:
a recording module 410, which may be configured to perform audio recording and/or video recording on the advertisement when the user listens to and/or watches the advertisement;
the communication module 420 may be configured to send the recorded audio and/or video to an advertiser corresponding to the advertisement through a communication tool, so that the advertiser can make statistics on the listening rate and/or the audience rating.
By applying the device provided by the embodiment of the invention, since the recording module 410 can record the audio and/or video of the advertisement when the user listens to and/or watches the advertisement, the recorded audio and/or video can prove that the user listens to and/or watches the advertisement, therefore, the communication module 420 can send the audio and/or video to the advertiser through the communication tool, so that the advertiser can obtain the audio and/or video truly reflecting the listening/watching situation of the advertisement without the need of entering the user for collection, and the purpose of monitoring the advertisement audience rating/audience rating with high efficiency can be realized by carrying out the statistics on the audience rating and/or audience rating according to the received audio and/or video.
The system of the present invention is described in detail below with reference to several embodiments.
In one possible implementation, the recording module may be configured to record audio of the advertisement, and the communication module may be configured to invoke the communication tool to send the recorded audio to an advertiser corresponding to the advertisement.
For example, the recording module 410 may be specifically configured to implement audio recording of the advertisement by using an instant messaging tool, such as a "easy-to-believe" recording function. In this implementation, before the instant messaging tool records audio, the instant messaging tool may select a contact in an address book in response to the user, and treat the contact as an advertiser corresponding to the advertisement.
For another example, the recording module 410 may be specifically configured to record the audio of the advertisement by using a recording function of a terminal device, such as an intelligent mobile terminal, a conventional recorder, and the like.
In this implementation, the communication module 420 may be specifically configured to send audio to an advertiser corresponding to the advertisement through a file transfer function of an instant messaging tool, where the instant messaging tool receives audio submitted by a user in response to a user triggering the file transfer function, and sends the audio to the advertiser corresponding to the advertisement in a file transfer form; or, the instant messaging tool can be configured to send audio to an advertiser corresponding to the advertisement through an email function of the instant messaging tool, wherein the instant messaging tool receives audio submitted by a user in an attachment form in response to the user triggering the email function, and sends the audio to the advertiser corresponding to the advertisement in the attachment of the email; alternatively, the communication tool may be configured to send audio to an advertiser corresponding to the advertisement through a communication tool providing a telephone function, wherein the communication tool providing a telephone function plays the audio to the advertiser corresponding to the advertisement in the telephone in response to a user connecting to the telephone of the advertiser corresponding to the advertisement.
For another example, the communication module 420 may be specifically configured to send the audio to an advertiser corresponding to the advertisement through an instant messaging tool, where if the advertiser corresponding to the advertisement is not a user of the instant messaging tool, the instant messaging tool responds to a user triggering a phone message function, and sends the audio to the advertiser corresponding to the advertisement as a phone message.
(sixth embodiment) in another possible implementation, the recording module 410 may be configured to record a video of the advertisement, and the communication module 420 may be configured to send the recorded video to an advertiser corresponding to the advertisement through the communication tool.
In this implementation manner, if the recording module 410 is configured to implement video recording on an advertisement by using a video recording function of a terminal device, then:
the communication module 420 may be configured to send the video to an advertiser corresponding to the advertisement through a file transfer function of an instant messaging tool, where the instant messaging tool receives a video submitted by a user in response to a user triggering the file transfer function, and sends the video to the advertiser corresponding to the advertisement in a file transfer form;
or,
the communication module 420 may be configured to send the video to an advertiser corresponding to the advertisement through a video connection function of an instant messaging tool, where the instant messaging tool establishes a video connection with the advertiser in response to a user triggering a video connection function, and plays the video to the advertiser through the video connection; or,
the communication module 420 may be configured to send a video to an advertiser corresponding to the advertisement through an email function of an instant messaging tool, where the instant messaging tool receives a video submitted by a user in an attachment form in response to the user triggering the email function, and sends the video to the advertiser corresponding to the advertisement in the attachment of the email.
(embodiment seven) in yet another possible implementation, for a user who may repeatedly send audio and/or video to an advertiser through a communication tool after recording an advertisement once, resulting in a listening/rating statistics error, the embodiment may further include: the time tag module 430 may be configured to embed a recording time tag in the audio and/or video, so that the advertiser compares the recording time of the currently received audio and/or video with the recording time of the previously received audio and/or video from the user before making statistics of the listening rate and the audience rating, if the comparison is the same, a message for prohibiting repeated transmission is returned to the user, the currently received audio and/or video is ignored, and if the comparison is not the same, the currently received audio and/or video is allowed to be made statistics.
(embodiment eight) in yet another possible implementation manner, the communication module 420 may be configured to send the recorded audio and/or video to a server corresponding to the public account and/or the public mailbox configured by the communication tool by using a public account or a public mailbox provided on the communication tool, so that after receiving the audio and/or video, the server automatically identifies an advertiser of the advertisement according to the obtained audio and/or video, and sends the audio and/or video to the advertiser.
Specifically, for example, the communication module 420 may be configured to send the audio and/or the video to a server corresponding to a public account and/or a public mailbox configured by the communication tool through the communication tool, so that the server extracts an advertisement unique identifier carried by a file name of the audio and/or the video from the file name, queries an advertiser corresponding to the advertisement unique identifier, and sends the audio and/or the video to the advertiser.
For another example, the communication module 420 may be configured to send the audio and/or the video to a server corresponding to a public account and/or a public mailbox configured by the communication tool through the communication tool, so that the server extracts a keyword by performing voice recognition on the obtained audio, queries an advertiser corresponding to the keyword, and sends the audio and/or the video to the advertiser.
Second exemplary method
Next, a second advertisement monitoring method according to an exemplary embodiment of the present invention will be described with reference to fig. 5.
Referring to fig. 5, there is provided a second flowchart of an advertisement monitoring method according to an embodiment of the present invention. For example, as shown, this embodiment may include:
s510, receiving audio and/or video sent by a user through a communication tool, wherein the audio and/or video is obtained by carrying out audio recording and/or video recording on advertisements when the user listens to and/or watches the advertisements;
and S520, carrying out statistics of the audience rating and/or the audience rating according to the received audio and/or video.
By applying the method provided by the embodiment of the invention, because the advertiser receives the video and/or the audio through the communication tool, and the audio and/or the video are obtained by carrying out audio recording and/or video recording on the advertisement when the user listens to and/or watches the advertisement, the advertiser can obtain the audio and/or the video which truly reflects the listening/watching situation of the advertisement without manual user acquisition, and carries out statistics on the listening rate and/or the audience rate according to the received audio and/or the video, thereby realizing the purpose of efficiently and accurately monitoring the advertisement audience rate/the listening rate.
It should be noted that, in the embodiment of the present invention, the specific implementation method of the advertiser for performing statistics on the listening rate and/or the audience rating may be set by the advertiser according to the requirement of the advertiser for monitoring the advertisement, for example, the advertiser may add the number of times of listening/watching the advertisement when receiving an audio and/or video. And are not limiting in the present invention.
Exemplary devices
Having described the second method of the exemplary embodiment of the present invention, the advertisement monitoring device of the exemplary embodiment of the present invention will be described in detail with reference to fig. 6.
Referring to fig. 6, a schematic structural diagram of an advertisement monitoring device according to an embodiment of the present invention is shown. As shown, for example, this embodiment may include:
a receiving unit 610, which may be configured to receive audio and/or video transmitted by a user through a communication tool, wherein the audio and/or video is obtained by audio recording and/or video recording of an advertisement when the user listens to and/or watches the advertisement;
the statistics unit 620 may be configured to perform statistics of the audience rating and/or audience rating based on the received audio and/or video.
With the device provided by the embodiment of the present invention, since the receiving unit 610 receives the video and/or audio through the communication tool, and the audio and/or video is obtained by audio recording and/or video recording of the advertisement when the user listens to and/or watches the advertisement, the advertiser can obtain the audio and/or video that truly reflects the listening/watching situation of the advertisement without manual user collection, and the statistical unit 620 performs statistics on the listening rate and/or the audience rating according to the received audio and/or video, thereby achieving the purpose of efficiently and accurately monitoring the advertisement audience rating/listening rate.
It should be noted that although in the above detailed description several units or sub-units of the advertisement monitoring device are mentioned, this division is only not mandatory. Indeed, the features and functions of two or more of the units described above may be embodied in one unit, according to embodiments of the invention. Conversely, the features and functions of one unit described above may be further divided into embodiments by a plurality of units.
Moreover, while the operations of the method of the invention are depicted in the drawings in a particular order, this does not require or imply that the operations must be performed in this particular order, or that all of the illustrated operations must be performed, to achieve desirable results. Rather, the steps depicted in the flowcharts may change the order of execution. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions.
Use of the verbs "comprise", "comprise" and their conjugations in this application does not exclude the presence of elements or steps other than those stated in this application. The article "a" or "an" preceding an element does not exclude the presence of a plurality of such elements.
While the spirit and principles of the invention have been described with reference to several particular embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, nor is the division of aspects, which is for convenience only as the features in such aspects may not be combined to benefit. The invention is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. The scope of the following claims is to be accorded the broadest interpretation so as to encompass all such modifications and equivalent structures and functions.
Claims (22)
1. An advertisement monitoring method comprising:
when a user listens to and/or watches the advertisement, carrying out audio recording and/or video recording on the advertisement;
and sending the recorded audio and/or video to an advertiser corresponding to the advertisement through a communication tool so that the advertiser can carry out the statistics of the listening rate and/or the audience rating.
2. The method of claim 1, wherein the audio recording of the advertisement is implemented by using a recording function of an instant messaging tool; or,
the audio recording of the advertisement is realized by utilizing the recording function of the terminal equipment; or,
the video recording of the advertisement is realized by utilizing the video recording function of the terminal equipment.
3. The method of claim 2, wherein if the audio recording of the advertisement is implemented by using a recording function of an instant messaging tool, the instant messaging tool responds to the user selecting a contact in an address list before the audio recording of the advertisement by using the instant messaging tool, and the contact is used as an advertiser corresponding to the advertisement.
4. The method of claim 2, wherein if the audio recording of the advertisement is implemented by using a recording function of a terminal device, the sending the audio to the advertiser corresponding to the advertisement through the communication tool comprises:
sending audio to an advertiser corresponding to the advertisement through a file transfer function of an instant messaging tool, wherein the instant messaging tool responds to a user triggering the file transfer function, receives the audio submitted by the user, and sends the audio to the advertiser corresponding to the advertisement in a file transfer mode; or,
sending audio to an advertiser corresponding to the advertisement through an electronic mail function of an instant messaging tool, wherein the instant messaging tool receives the audio submitted by a user in an attachment form in response to the user triggering the electronic mail function, and sends the audio to the advertiser corresponding to the advertisement in the attachment of the electronic mail; or,
and sending the audio to the advertiser corresponding to the advertisement through the communication tool providing the telephone function, wherein the communication tool providing the telephone function responds to the call of the advertiser corresponding to the advertisement switched on by the user, and the audio is played to the advertiser corresponding to the advertisement in the telephone.
5. The method of claim 1, wherein the communication tool is an instant communication tool;
and if the advertiser corresponding to the advertisement is not the user of the instant messaging tool, the instant messaging tool responds to the fact that the user triggers a telephone message leaving function, and the audio is used as a telephone message and sent to the advertiser corresponding to the advertisement.
6. The method of claim 2, wherein if the video recording of the advertisement is implemented by using a video recording function of a terminal device, the sending the video to the advertiser corresponding to the advertisement through the communication tool comprises:
sending a video to an advertiser corresponding to the advertisement through a file transmission function of an instant messaging tool, wherein the instant messaging tool responds to a user triggering the file transmission function, receives the video submitted by the user, and sends the video to the advertiser corresponding to the advertisement in a file transmission mode; or,
sending a video to an advertiser corresponding to the advertisement through a video connection function of an instant messaging tool, wherein the instant messaging tool responds to a function that a user triggers video connection, establishes video connection with the advertiser, and plays the video to the advertiser through the video connection; or,
and sending the video to the advertiser corresponding to the advertisement through an e-mail function of the instant messaging tool, wherein the instant messaging tool responds to the condition that the user triggers the e-mail function, receives the video submitted by the user in an attachment form, and sends the video to the advertiser corresponding to the advertisement in the attachment of the e-mail.
7. The method of claim 1, further comprising:
embedding a recording time tag in the audio and/or video so that the advertiser compares the recording time of the currently received audio and/or video with the recording time of the audio and/or video previously received from the user before counting the listening rate and the audience rating, if the comparison result is the same, returning a message for prohibiting repeated transmission to the user, ignoring the currently received audio and/or video, and if the comparison result is different, allowing the counting of the currently received audio and/or video.
8. The method of claim 1, wherein sending audio and/or video to an advertiser corresponding to the advertisement via the communication tool comprises:
and sending the audio and/or video to a server corresponding to a public account and/or a public mailbox configured by the communication tool through the communication tool, so that after the server receives the audio and/or video, an advertiser of the advertisement is automatically identified according to the obtained audio and/or video, and the audio and/or video is sent to the advertiser.
9. The method according to claim 8, wherein the audio and/or video is sent to a server corresponding to a public account and/or a public mailbox configured by the communication tool through the communication tool, so that the server extracts an advertisement unique identifier carried by a file name of the audio and/or video from the file name, queries an advertiser corresponding to the advertisement unique identifier, and sends the audio and/or video to the advertiser.
10. The method according to claim 8, wherein the audio and/or video is sent to a server corresponding to a public account and/or a public mailbox configured by the communication tool through the communication tool, so that the server extracts keywords by performing voice recognition on the obtained audio, queries an advertiser corresponding to the keywords, and sends the audio and/or video to the advertiser.
11. An advertisement monitoring system comprising:
the recording module is configured for carrying out audio recording and/or video recording on the advertisement when a user listens to and/or watches the advertisement;
and the communication module is configured for sending the recorded audio and/or video to an advertiser corresponding to the advertisement through a communication tool so that the advertiser can carry out the statistics of the listening rate and/or the audience rating.
12. The system of claim 11, wherein the recording module is specifically configured to record audio of the advertisement using a recording function of the instant messaging tool; or,
the recording module is specifically configured to record the audio of the advertisement by using the recording function of the terminal equipment; or,
the recording module is specifically configured to record the advertisement by using the video recording function of the terminal device.
13. The system of claim 12, wherein the recording module is configured to record the audio of the advertisement using a recording function of an instant messaging tool, and the instant messaging tool is configured to select a contact from the address list as an advertiser corresponding to the advertisement in response to the user selecting the contact before recording the audio of the advertisement using the instant messaging tool.
14. The system of claim 12, wherein if the recording module is configured to record the advertisement using a recording function of the terminal device, then:
the communication module is configured to send audio to an advertiser corresponding to the advertisement through a file transfer function of an instant messaging tool, wherein the instant messaging tool responds to a user triggering the file transfer function, receives the audio submitted by the user, and sends the audio to the advertiser corresponding to the advertisement in a file transfer mode; or,
the communication module is configured to send audio to an advertiser corresponding to the advertisement through an email function of an instant messaging tool, wherein the instant messaging tool receives the audio submitted by a user in an attachment form in response to the user triggering the email function, and sends the audio to the advertiser corresponding to the advertisement in the attachment of the email; or,
and the communication module is configured to send the audio to the advertiser corresponding to the advertisement through a communication tool providing a telephone function, wherein the communication tool providing the telephone function responds to the call of the advertiser corresponding to the advertisement switched on by a user, and the audio is played to the advertiser corresponding to the advertisement in the telephone.
15. The system of claim 11, wherein the communication module is configured to send the audio to an advertiser corresponding to the advertisement via an instant messaging tool, wherein if the advertiser corresponding to the advertisement is not a user of the instant messaging tool, the instant messaging tool sends the audio to the advertiser corresponding to the advertisement as a telephone message in response to the user triggering a telephone message function.
16. The system of claim 12, wherein if the recording module is configured to record the advertisement using a video recording function of the terminal device, then:
the communication module is configured to send the video to an advertiser corresponding to the advertisement through a file transfer function of an instant messaging tool, wherein the instant messaging tool receives the video submitted by a user in response to the user triggering the file transfer function, and sends the video to the advertiser corresponding to the advertisement in a file transfer form; or,
the communication module is configured to send the video to an advertiser corresponding to the advertisement through a video connection function of an instant communication tool, wherein the instant communication tool establishes video connection with the advertiser in response to a function that a user triggers video connection, and plays the video to the advertiser through the video connection; or,
the communication module is configured to send a video to an advertiser corresponding to the advertisement through an email function of an instant messaging tool, wherein the instant messaging tool receives the video submitted by a user in an attachment form in response to the user triggering the email function, and sends the video to the advertiser corresponding to the advertisement in the attachment of the email.
17. The system of claim 11, further comprising:
and the time tag module is configured for embedding a recording time tag in the audio and/or video, so that the advertiser compares the recording time of the currently received audio and/or video with the recording time of the previously received audio and/or video before counting the listening rate and the audience rating, if the recording time of the currently received audio and/or video is the same as the recording time of the previously received audio and/or video, a message for prohibiting repeated transmission is returned to the user, the currently received audio and/or video is ignored, and if the recording time of the currently received audio and/or video is different from the recording time of the currently received audio and/or video, the currently received audio and/or video is allowed to.
18. The system of claim 11, wherein the communication module is configured to send the audio and/or video to a server corresponding to a public account and/or a public mailbox configured by the communication tool through the communication tool, so that after receiving the audio and/or video, the server automatically identifies an advertiser of the advertisement according to the obtained audio and/or video, and sends the audio and/or video to the advertiser.
19. The system according to claim 18, wherein the communication module is configured to send the audio and/or video to a server corresponding to a public account and/or a public mailbox configured by the communication tool through the communication tool, so that the server extracts an advertisement unique identifier carried by a file name of the audio and/or video from the file name, queries an advertiser corresponding to the advertisement unique identifier, and sends the audio and/or video to the advertiser.
20. The system of claim 18, wherein the communication module is configured to send the audio and/or video to a server corresponding to a public account and/or a public mailbox configured by the communication tool through the communication tool, so that the server extracts a keyword by performing voice recognition on the obtained audio, queries an advertiser corresponding to the keyword, and sends the audio and/or video to the advertiser.
21. An advertisement monitoring method comprising:
receiving audio and/or video transmitted by a user through a communication tool, wherein the audio and/or video is obtained by carrying out audio recording and/or video recording on advertisements when the user listens to and/or watches the advertisements;
based on the received audio and/or video, a rating and/or audience rating statistic is made.
22. An advertisement monitoring device comprising:
the receiving unit is configured to receive audio and/or video sent by a user through a communication tool, wherein the audio and/or video is obtained by carrying out audio recording and/or video recording on advertisements when the user listens to and/or watches the advertisements;
and the statistic unit is configured for carrying out the statistics of the audience rating and/or the audience rating according to the received audio and/or video.
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