CN103455566B - Information displaying method and device - Google Patents

Abstract

The invention discloses an information display method and device. This method is applied to the case of importing item data into the advertising platform through a specified API, including: receiving item display requirements, using the item information generated by the imported item data on the information platform to match; determining the item information to be displayed based on the matching result , and display it on the display desktop. The invention can shorten the update time of item information and meet the user's requirement for real-time display of API information.

Description

Information display method and device

technical field

The invention relates to the field of Internet applications, in particular to an information display method and device.

Background technique

With the further popularization and application of the Internet in China, online shopping has gradually become one of people's online behaviors. The soundness of logistics has prompted more and more people to choose online shopping. The benefits of online shopping are obvious: it enables ordinary netizens to spend less money to buy their favorite products, or to buy things they like but cannot buy locally. Ordinary netizens' preference for online shopping has made online platforms a new target for advertising.

Due to its advantages of low cost, fast speed and wide dissemination range, network information display has won the favor of information publishing customers and ordinary users. However, the design of the online information platform can not achieve the balance between maximizing information release customer income and optimizing user experience. Meeting the requirements of real-time information updates while ensuring the efficiency of information monetization is the most urgent problem to be solved in network information display, which is relatively difficult to achieve in terms of existing technologies.

Contents of the invention

In view of the above problems, the present invention is proposed to provide an information delivery device and a corresponding information delivery method that overcome the above problems or at least partially solve the above problems.

According to one aspect of the present invention, an information display method is provided, which is applied in the case of importing item data into an information platform through a specified API. This information delivery method includes: receiving a display request for an item, and confirming the corresponding item information according to the display request; using the item information generated by the imported item data on the information platform to perform an item information corresponding to the display request Matching; determine the information of the item to be displayed according to the matching result, and display it.

Optionally, determining and displaying item information to be displayed according to the matching result includes: selecting item information that meets the item display requirements according to the matching result, displaying the selected item information in the first window and displaying the displayed item information. The weighted value of the item information is calculated according to predetermined rules, and part of the item information is displayed in the second window displaying the desktop according to the weight value from high to low, wherein the first window and the second window are independent of each other.

Optionally, the weighted value calculation is performed on the displayed item information according to predetermined rules, and part of the item information is displayed in the second window according to the weight value from high to low, including: for any item information, each item information of the item Set corresponding weights for each sales parameter, wherein, each item information includes at least one sales parameter; integrate each sales parameter, and calculate the weighted value of the item information; sort each item information according to the weighted value results from high to low , generating an index queue; according to the size of the second window, select part of the item information in the index queue for display.

Optionally, the sales parameters include: comprehensive bid, quality degree, and sales volume of the item.

Optionally, when the sales parameters change, part of the item information displayed in the second window changes accordingly.

Optionally, the item data includes: the picture, address, price, and stock status of the item.

According to another aspect of the present invention, an information display device is provided, which is applied to the case of importing item data into an information platform through a specified API, including: a matching module configured to receive an item display request, and use the existing The item information generated by the imported item data is matched with the item information corresponding to the display requirement; the display module is configured to determine and display the item information to be displayed according to the matching result.

Optionally, the display module includes: a first display unit configured to select item information that meets item display requirements according to the matching result, and display the selected item information in the first window; a second display unit configured to display the displayed item information The weighted value of the item information is calculated according to predetermined rules, and part of the item information is displayed in the second window according to the weight value from high to low, wherein the first window and the second window are independent of each other.

Optionally, the second display unit is further configured to: for any piece of item information, set a corresponding weight for each sales parameter of the item, wherein each item information includes at least one sales parameter; Parameters, calculate the weighted value of the item information; sort the item information according to the weighted value results from high to low to generate an index queue; select part of the item information in the index queue to display according to the size of the second window.

Optionally, the sales parameters include: comprehensive bid, quality degree, and sales volume of the item.

Optionally, the second display unit is further configured to: when the sales parameter changes, change the item information displayed in the second window in response to the change.

Optionally, the first window and the second window are located on the same display desktop.

Optionally, the item data includes: the picture, address, price, and stock status of the item.

In the embodiment of the present invention, the item information generated on the information platform using the imported item data is matched with the item display requirements, so as to obtain the item information to be displayed. That is, the item information provided by the embodiment of the present invention considers both item data (ie, information about the item itself) and item display requirements (ie, requirements from information publishing clients). Combining the two, the item information provided by the embodiment of the present invention can be adjusted in time according to changes in item data and information release customer requirements, thereby shortening the item information update time and meeting the user's requirements for real-time information, and through such The method solves the balance problem of maximizing information publishing customer income and optimizing user experience, and achieves beneficial effects of ensuring information monetization efficiency and optimizing user experience.

The above description is only an overview of the technical solution of the present invention. In order to better understand the technical means of the present invention, it can be implemented according to the contents of the description, and in order to make the above and other purposes, features and advantages of the present invention more obvious and understandable , the specific embodiments of the present invention are enumerated below.

Description of drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiment. The drawings are only for the purpose of illustrating a preferred embodiment and are not to be considered as limiting the invention. Also throughout the drawings, the same reference numerals are used to designate the same components. In the attached picture:

FIG. 1 shows a schematic structural diagram of an information display device according to an embodiment of the present invention;

Fig. 2 shows a processing flowchart of an information presentation method according to an embodiment of the present invention;

FIG. 3 shows a specific processing flowchart of an information presentation method according to an embodiment of the present invention;

Fig. 4 shows a schematic diagram of a new promotion plan interface of an information presentation method according to an embodiment of the present invention;

Fig. 5 shows a schematic diagram of a new promotion group interface of an information display method according to an embodiment of the present invention; and

Fig. 6 shows a schematic diagram of a newly created creative interface of an information presentation method according to an embodiment of the present invention.

detailed description

The algorithms and displays presented herein are not inherently related to any particular computer, virtual system, or other device. Various generic systems can also be used with the teachings based on this. The structure required to construct such a system is apparent from the above description. Furthermore, the present invention is not specific to any particular programming language. It should be understood that various programming languages can be used to implement the content of the present invention described herein, and the above description of specific languages is for disclosing the best mode of the present invention.

Embodiments of the invention may be applied to computer systems/servers that are operational with numerous other general purpose or special purpose computing system environments or configurations. Examples of well-known computing systems, environments and/or configurations suitable for use with computer systems/servers include, but are not limited to: personal computer systems, server computer systems, thin clients, thick clients, handheld or laptop devices, Microprocessor-based systems, set-top boxes, programmable consumer electronics, networked personal computers, minicomputer systems, mainframe computer systems, and distributed cloud computing technology environments including any of the above, etc.

Computer systems/servers may be described in the general context of computer system-executable instructions, such as program modules, being executed by the computer system. Generally, program modules may include routines, programs, objects, components, logic, data structures, etc., that perform particular tasks or implement particular abstract data types. The computer system/server can be practiced in distributed cloud computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed cloud computing environment, program modules may be located in both local and remote computing system storage media including storage devices.

It is proposed in the background technology that the existing technology cannot meet the requirements for real-time update of information, and at the same time cannot guarantee the efficiency of information monetization. Items that are more likely to be approved by customers are selected and displayed. It is these defects that make the existing technology unable to guarantee the efficiency of information monetization, and at the same time, cannot guarantee to update the displayed items in real time according to changes in the bid price, quality level and sales volume of the items.

In order to solve the above-mentioned technical problems, an embodiment of the present invention provides an information display device, which is applied in the case of importing item data into an information platform through a specified application programming interface (Application Programming Interface, hereinafter referred to as API). Among them, the item data includes at least parameters such as the picture of the item, address, price, and inventory status, and may also include parameters such as the distinction of the quality level of the item and the price comparison of the item. As long as the parameters that can reflect any one or more properties of the item belong to The scope of the item data provided by the embodiments of the present invention, and the specific item data used depend on specific situations. Fig. 1 shows a schematic structural diagram of an information display device according to an embodiment of the present invention. As shown in Figure 1, the information delivery device includes at least a matching module 110 and a display module 120.

The function of each module in the information display device and the connection relationship between each part are introduced now. The matching module 110 in the information display device is configured to firstly receive an item display request. Wherein, the item display requirement is usually input by the information release customer. Subsequently, the matching module 110 matches the received item display request with the item information. The item information here is generated by the information platform using the imported item data. Specifically, the e-commerce item database stores item data such as pictures, addresses, and inventory status of imported items, and the information platform uses the above item data to generate item information, and then uses the generated item information to match item display.

After obtaining the matching result of the item information and the item display requirement (in a specific embodiment, it can also be considered as the item display requirement), the display module 120 in the information display device determines the item information to be displayed according to the obtained matching result , and display the item information. Preferably, the determined item information can be displayed on the display desktop, or can be displayed on a designated window (non-display desktop), for example, an internal display window of a certain program.

In the embodiment of the present invention, the item information generated by using the imported item data on the information platform is matched with the item information corresponding to the display requirement, so as to obtain the item information to be displayed. That is, the item information provided by the embodiment of the present invention considers both item data (ie, information about the item itself) and item display requirements (ie, requirements from information publishing clients). Combining the two, the item information provided by the embodiment of the present invention can be adjusted in time according to changes in item data and information release customer requirements, so the update time of item information can be shortened, and the user's requirement for real-time information can be met. In order to achieve the balance between maximizing information release customer income and optimizing user experience, the beneficial effects of ensuring information monetization efficiency and optimizing user experience have been achieved.

Specifically, the display module 120 includes at least a first display unit 121 and a second display unit 122 . Wherein, the item display requirements and the item information generated in the item library are matched, and after the matching result is obtained, the first display unit 121 selects the item information that meets the item display requirements according to the obtained matching result, and displays in the first window The item information selected according to the item display requirements is displayed in .

Considering that the first display unit 121 needs to display a large number of item information, the user cannot quickly find suitable items according to the corresponding needs when browsing, and in the process of displaying item information, there are too many items, and the information cannot be released to customers. Items that want to be sold as soon as possible are listed first. The embodiment of the present invention utilizes the second display unit 122 to solve the above problems. Specifically, the second display unit 122 calculates the weighted value of the item information displayed on the first display unit 121 according to predetermined rules, and then displays part of the item information in the second window according to the weight value from high to low. Wherein, the predetermined rule is any strategy or rule or condition or method that can be applied to the weighted value of the item information, and is not limited to any specified strategy. It should be noted that, in the embodiment of the present invention, the first window and the second window are independent of each other, and the first window and the second window are located on the same display desktop.

A specific predetermined rule is now provided, and the predetermined rule is realized according to the sales parameters. The sales parameters include parameters such as bid price, quality degree, and sales volume of the item. Therefore, in order to comprehensively consider the changes of each parameter, a weighted value and a proportion of each parameter can be set for each parameter. Since the item information of each item includes at least one sales parameter, when any one or more parameters representing the sales parameters change, part of the item information displayed in the second window may change accordingly. In the implementation of the present invention, the weighted value of the corresponding item information is calculated in time according to the changed parameters, and then the generated item information index queue is modified accordingly, so that the information of the item information index queue is more accurate when matching with the item display requirements.

The concepts of several sales parameters mentioned above are explained respectively. In the embodiment of the present invention, the bid refers to the price paid by the information publishing client for the promotion item. The quality degree is usually measured by the historical click-through rate of the item displayed in the item information. Under the same number of impressions, the product of the corresponding click-through rate and the bid is equal to the income of the information platform. In order to achieve a balance between maximizing revenue and optimizing user experience (displaying items with the best click-through rate to users), the design of the information platform needs to combine bids and quality to rank the best-performing information in the established index queue and display them at the front , which is convenient for users to click.

That is, for any piece of item information, a corresponding weight is set for each sales parameter of the item. Subsequently, all sales parameters are integrated to calculate the weighted value of the item information. Further, the second display unit 122 sorts the item information according to the weighted value results from high to low to generate an index queue. The index queue here is composed of all item information displayed in the first window. Further, the second display unit 122 selects part of the item information in the index queue to display according to the set size of the second window.

Furthermore, according to the item information matched according to the item display requirements, by performing secondary calculation on the item information according to the weighted value of the sales parameter, and selectively displaying part of the item information according to the calculation result can better target the recognition and demand of ordinary users for the item Display items. At the same time, according to the change of the sales parameter, the item information displayed in the second window by the second display unit 122 changes correspondingly. This change can ensure the online real-time performance of item information.

In summary, using the information display device of the embodiment of the present invention, the retrieval of items is more standardized than ordinary retrieval, and the corresponding information can be prepared and organized in advance for the daily retrieval of popular item words, and the use of "space for time" In exchange for affecting the server response time problems that may be caused by concurrent requests.

In order to ensure the real-time performance of item information, the sales parameter list in the background needs to monitor the information release customer promotion settings corresponding to the information items in the list. If the price or keyword settings change, the list needs to be adjusted at any time to ensure the efficiency of information realization. Real-time online status. That is, when any one or more sales parameters change, the sorting of the index queue obtained by the second display unit 122 will change accordingly, and then some item information displayed in the second window will also change accordingly, thereby ensuring real-time delivery of information. sex.

On the basis of the information display device provided by the above preferred embodiments and based on the same inventive concept, the embodiment of the present invention provides an information display method, which is applied to the situation of importing item data into an information platform through a specified API. Among them, the item data includes at least parameters such as the picture of the item, address, price, and inventory status, and may also include parameters such as the distinction of the quality level of the item and the price comparison of the item. As long as the parameters that can reflect any one or more properties of the item belong to The scope of the item data provided by the embodiments of the present invention, and the specific item data used depend on specific situations.

Fig. 2 shows a processing flowchart of an information presentation method according to an embodiment of the present invention. The process starts at step S202. First, in step S202, the item display request is received, and the item information generated by the imported item data is used on the information platform to match the item information corresponding to the display request. Next, in step S204, according to the matching result, the item information to be dropped is determined and displayed.

Using the information delivery method provided by the embodiment of the present invention, the item information generated by using the imported item data on the information platform is matched with the item display requirements, so as to obtain the item information to be displayed. That is, the item information provided by the embodiment of the present invention considers both item data (ie, information about the item itself) and item display requirements (ie, requirements from information publishing clients). Combining the two, the item information provided by the embodiment of the present invention can be adjusted in time according to changes in item data and information release customer requirements, so the update time of item information can be shortened, and the user's requirement for real-time information can be met. In order to achieve the balance between the maximization of information customer income and the optimization of user experience, the beneficial effect of ensuring the efficiency of information monetization and optimizing user experience has been achieved.

The item information mentioned in step S204 is displayed on the display desktop, and in order to focus on placing part of the item information, differentiated delivery can be performed. For example, the item information selected according to the matching result and meeting the item display requirements may be displayed in the first window. Further, the weighted value calculation is performed on the item information displayed in the first window according to predetermined rules, and part of the item information is displayed in the second window displaying the desktop according to the weight value from high to low. Wherein, the first window and the second window are independent of each other. Moreover, in a preferred embodiment, the first window and the second window can be set on the same display desktop, so as to facilitate viewing by the user.

In order to select part of the item information displayed in the second window, a corresponding weight may be set for each sales parameter of the item corresponding to the item information displayed in the first window. The item information displayed in the first window all includes at least one sales parameter. These sales parameters may include, but are not limited to, item parameters that can truly reflect the general user's recognition of the item, such as the comprehensive bid, quality, and sales volume of the item. Then, weighted value calculation is performed on the item information displayed in the first window according to a predetermined rule. After the calculation result is obtained, the item information displayed in the first window is sorted according to the calculated weight value, and an index queue is generated according to the sorting. Subsequently, according to the size of the second window, the partial item information selected in the index queue is displayed in the second window. When any one or more sales parameters change, the weighted value calculation results of each item information will change accordingly, and the order of each item information in the index will also change accordingly, which will cause some item information displayed in the second window to also change. Change accordingly, so as to ensure the real-time performance of information delivery.

In order to illustrate the information display method and device provided by the embodiments of the present invention more clearly and clearly, specific embodiments are used to describe them.

Fig. 3 shows a specific processing flowchart of an information presentation method according to an embodiment of the present invention. In the embodiment of the present invention, for the convenience of explanation, a specific information platform is provided: Dotting Platform. And this embodiment can be applied to currently popular e-commerce. As shown in FIG. 3 , the information release client 301 has his own ID number (Identity, hereinafter referred to as ID) on the Doteye platform and becomes a user of the Doteye platform. After the information customer 301 becomes a user of the Dianjing platform, he can obtain the item library in the e-commerce item library 302 corresponding to the account of the information publishing customer 301 through the e-commerce API. In addition to the above two participants, this embodiment also includes a user 303, which may also be referred to as a purchaser or a shopper or an ordinary user. After the information publishing client 301 becomes a user of the Dianjing platform, the server side binds the client's Dianjing ID and the e-commerce ID. Because it is suitable for e-commerce, the information display method provided by the embodiment of the present invention can provide e-commerce companies with advertisements for commodity items, and the advertisement placement method of this method can accurately place advertisement information and improve the efficiency of advertisement information placement And accuracy, and can improve the real-time performance of advertising information updates, so as to achieve the purpose of increasing e-commerce revenue.

Specifically, in this embodiment, step S301 is first performed, and the e-commerce provider uses the e-commerce API to import the item information corresponding to the item in the e-commerce database 302 into the Dianqing platform. The information release client 301 can display the recommended products on the Dianjing platform, which is step S303 in FIG. 3 . Of course, before displaying, the information customer 301 needs to complete the operation of step S302 on the display setting on the Dianqing platform. After the information customer 301 selects the promotional item, according to the item name and item classification, and through the related word data obtained from the search server, recommend and promote the keyword related to the item (hereinafter referred to as Bidword). The information release client 301 can select some users to release information, and can collect some user data for business promotion.

In the process of importing item information, multiple platforms such as the e-commerce database 302 and Dianjing platform are connected. When the same customer enters each platform, he can see the items he has imported in the item library, and can release the corresponding information. Displayed on the side of the display desktop, for example, can be displayed on the far right of a shopping search.

Wherein, the embodiment of the present invention provides a specific display setting method of item information, which specifically involves how to create a promotion plan, how to create a promotion group, and how to create a creative idea. Fig. 4 shows a schematic diagram of an interface for creating a new promotion plan in an information presentation method according to an embodiment of the present invention. In Figure 4, information customers can name the promotion plan, and select parameters such as display type, display region, and daily budget. Fig. 5 shows a schematic diagram of an interface for creating a new promotion group in an information presentation method according to an embodiment of the present invention. In Figure 5, the information release customer can select parameters such as the corresponding API, display content type, promotion group bid, and target user interest for the promotion plan. Fig. 6 shows a schematic diagram of a newly created creative interface of an information presentation method according to an embodiment of the present invention. In FIG. 6 , the desired promotion plan or item can be filtered out according to the classification of the item information, and sorted according to different rules. If the corresponding item is queried, it can be displayed on the right side of the display desktop. If the corresponding item is not queried, the user is reminded to select other promotion plans or modify the planned display time, display area and other related parameters.

On the side of the user 303, the embodiment of the present invention provides two browser interfaces, one is the browsing interface 1, which realizes the search for items through the user inputting search words (Query), and the other is the browsing interface 2, which provides users with The item data is classified, and the item information is matched according to the item data selected by the user to find the corresponding item. In order to distinguish between the two, the output interface for searching by using search words is called the search result page, and the output interface for searching by using item data is called the initial view interface.

When the Query input by the user 303 through the browsing interface 1 is received, step S304 is executed to match the displayed items according to the Query. Searching according to Query can realize broad matching of all Bidwords corresponding to all information customers 301, and then build an index structure for item information corresponding to Bidwords that can be matched. Step S305 is executed, and the items matched in step S304 are displayed on the right side of the search result page. The display position here is not limited to specific positions such as the right side or left side or the upper side or the lower side or the middle of the search result page, but is determined by the actual display effect of the desktop. Displaying on the right usually does not affect the display effect of displaying the main body of the desktop, and is more in line with the user's usage habits.

Specifically, in the process of matching recommended result words, the search data and item information are associated, and the data from the search server is imported into the information server as a supplement to the query results. In addition, the keyword of the item is obtained through the data interface, which supports concurrent operations, such as pictures, item address, price, inventory status, etc., that is, the item data related to the item. After the acquisition of information is completed, the acquired information is integrated into the item information in a set manner and displayed to the user.

When the item data input by the user 303 through the browsing interface 2 is received, step S306 is executed to match the items on display according to the item data. Execute step S307, and display the items matched in step S306 on the right side of the initial view interface. Similar to the analysis process on the right side of the search result page, the position on the right side of the first view interface is not fixed, and can be determined according to the actual display effect of the displayed desktop.

After step S305 or step S307 is executed, step S308 is executed to click on the matched item information. Furthermore, on the side of the information platform (Dianqing platform), the traffic generated by clicking on the item information will be counted and billed accordingly.

Using the above method and device, the embodiments of the present invention bring the following beneficial effects:

In the embodiment of the present invention, the item information generated by using the imported item data on the information platform is matched with the item display requirements, so as to obtain the item information to be displayed. That is, the item information provided by the embodiment of the present invention considers both item data (ie, information about the item itself) and item display requirements (ie, requirements from information publishing clients). Combining the two, the item information provided by the embodiment of the present invention can be adjusted in time according to changes in item data and information release customer requirements, thereby shortening the item information update time and meeting the user's requirements for real-time information, and through such The method solves the balance problem of maximizing information publishing customer income and optimizing user experience, and achieves beneficial effects of ensuring information monetization efficiency and optimizing user experience.

In a preferred embodiment, the sales parameters include: comprehensive bid, quality degree, and sales volume of the item.

In a preferred embodiment, the second display unit is further configured as:

When the sales parameter changes, the item information displayed in the second window changes accordingly.

In a preferred embodiment, the first window and the second window are located on the same display desktop.

In a preferred embodiment, the item data includes: an item's picture, address, price, and stock status.

In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure the understanding of this description.

Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, in order to streamline this disclosure and to facilitate an understanding of one or more of the various inventive aspects, various features of the invention are sometimes grouped together in a single embodiment, figure, or its description. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art can understand that the modules in the device in the embodiment can be adaptively changed and arranged in one or more devices different from the embodiment. Modules or units or components in the embodiments may be combined into one module or unit or component, and furthermore may be divided into a plurality of sub-modules or sub-units or sub-assemblies. All features disclosed in this specification (including accompanying claims, abstract and drawings), as well as any method or method so disclosed, may be used in any combination, except that at least some of such features and/or processes or units are mutually exclusive. All processes or units of equipment are combined. Each feature disclosed in this specification (including accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will understand that although some embodiments described herein include some features included in other embodiments but not others, combinations of features from different embodiments are meant to be within the scope of the invention. and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.

The various component embodiments of the present invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art should understand that a microprocessor or a digital signal processor (DSP) may be used in practice to implement some or all functions of some or all components in the advertisement delivery device according to the embodiments of the present invention. The present invention can also be implemented as an apparatus or an apparatus program (for example, a computer program and a computer program product) for performing a part or all of the methods described herein. Such a program for realizing the present invention may be stored on a computer-readable medium, or may be in the form of one or more signals. Such a signal may be downloaded from an Internet site, or provided on a carrier signal, or provided in any other form.

It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention can be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In a unit claim enumerating several means, several of these means can be embodied by one and the same item of hardware. The use of the words first, second, and third, etc. does not indicate any order. These words can be interpreted as names.

Claims (12)

1. An information display method, which is applied to the case of importing item data into the information platform through a specified API, including: receiving a display request for an item, and confirming the corresponding item information according to the display request; matching the item information corresponding to the display requirement with the item information generated by the imported item data on the information platform; Determine and display the item information to be displayed according to the matching result; wherein, the determining and displaying the item information to be displayed according to the matching result includes: Selecting item information that meets the item display requirements according to the matching result, and displaying the selected item information in the first window; Calculate the weighted value of the displayed item information according to predetermined rules, and display part of the item information in the second window according to the weight value from high to low, wherein the first window and the second window are independent of each other and located at the display A specified window on the desktop or non-displayed desktop. 2. The method according to claim 1, wherein the weighted value calculation is performed on the displayed item information according to predetermined rules, and part of the item information is displayed in the second window according to the weight value from high to low, including: For any piece of item information, set a corresponding weight for each sales parameter of the item, wherein each item information includes at least one sales parameter; Combine all sales parameters, and calculate the weighted value of the item information; Sort the information of each item according to the weighted value results from high to low, and generate an index queue; According to the size of the second window, select part of the item information in the index queue for display. 3. The method of claim 2, wherein the sales parameters include: The comprehensive bid, quality, and sales of the item. 4. The method according to claim 2 or 3, wherein when the sales parameter changes, part of the item information displayed in the second window changes accordingly. 5. The method according to any one of claims 1 to 3, wherein the first window and the second window are located on the same display desktop. 6. The method according to any one of claims 1 to 3, wherein the item data includes: an item's picture, address, price, and stock status. 7. An information display device, which is applied to the case of importing item data into an information platform through a specified API, including: The matching module is configured to receive an item display request, and use the item information generated by the imported item data on the information platform to match the item information corresponding to the display request; The display module is configured to determine and display the item information to be displayed according to the matching result; wherein, the display module includes: The first display unit is configured to select item information that meets the item display requirements according to the matching result, and display the selected item information in the first window; The second display unit is configured to calculate the weighted value of the displayed item information according to a predetermined rule, and display part of the item information in the second window according to the weight value from high to low, wherein the first window and the second The windows are independent of each other and are located in designated windows on either the displayed desktop or the non-displayed desktop. 8. The device according to claim 7, wherein the second display unit is further configured to: For any piece of item information, set a corresponding weight for each sales parameter of the item, wherein each item information includes at least one sales parameter; Combine all sales parameters, and calculate the weighted value of the item information; Sort the information of each item according to the weighted value results from high to low, and generate an index queue; According to the size of the second window, select part of the item information in the index queue for display. 9. The device according to claim 8, wherein the sales parameters include: The comprehensive bid, quality, and sales of the item. 10. The device according to claim 8 or 9, wherein the second display unit is further configured as: When the sales parameter changes, the item information displayed in the second window changes accordingly. 11. The device according to any one of claims 7 to 9, wherein the first window and the second window are located on the same display desktop. 12. The device according to any one of claims 7 to 9, wherein the item data includes: the item's picture, address, price, and stock status.