CN103297840A - Additional information display method and system based on video moving focus - Google Patents
Additional information display method and system based on video moving focus Download PDFInfo
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Abstract
The invention provides an additional information display method based on a video moving focus. The content of additional information has relevance to objects which correspond to the moving focus. When a video is played, the additional information moves along with movement of the objects which correspond to the moving focus when the additional information is displayed. The method comprises the following steps: (1) requesting a server and obtaining one or more information sequences containing the additional information through a client side, (2) analyzing the information sequences by the client side, and building an information term display queue, and (3) displaying the additional information on a video screen through the client side according to a time sequence when the video is played. According to the additional information display method, product advertisements or brand advertisements which have relevance to screen elements and can achieve online trading are planted in the video screen in real time, interference to user experience caused by irrelevant advertisements during video displaying is reduced through the relevance, interests of users in the advertisements are increased also through the relevance, and the accurate advertising effect which is comparable with advertisement searching is achieved.
Description
Technical field
The invention belongs to the Internet online advertisement application system technology and Online Video play-back technology in conjunction with the field, refer more particularly to the method and system that represent additional information around in the video playback picture special article.
Background technology
Online Video service has at present become the Internet and has occupied the fastest-rising application of user time, and the user is more and more longer at the residence time of video website, makes Internet video highlight to relay and looks another big advertisement putting field after advertisement and the web search advertisement.Each big video website is successively released own video ads service, realizes the balance of operation revenue and expenditure in conjunction with the typical commercial pattern of charge advertisement displaying by free video-see.
Network video advertisement mainly presents following several canonical form at present:
1) screen page background advertisement.Generally by being set in the video playback zone significantly, the mode of eye-catching background picture and highlighted background animation comes showing advertisements; Advertisement occupy the both sides of video, and watching the user is after video begins to play, and still continues to show, meeting dispersion user sight line has relatively poor influence for user's viewing experience.
2) begin to play preceding commercial breaks.This series advertisements is generally by intercutting the video of certain hour or the mode of animated advertising represents before user institute order video; Advertisement covers the video playback zone fully, is on user's sight line focus point; The time that advertisement is play is progressively elongated, even surpasses 50s, and the time length of wait is a bigger test to user's patience.
3) suspend or the advertisement during buffering.The user leaves computer halfway, and during perhaps owing to the active and passive pending buffer of network reason, player shows that the bulk advertisement is to center Screen.The time that advertisement is showed equals to load the time of buffering, and perhaps the user clicks and suspends the time of playing to recovering; During time-out, the user leaves computer, and is less to the concern of advertisement; During pending buffer, the user is in anxiety state, is easy to irrelevant advertisement dislike.
4) unsteady advertisement.Generally represent in the lower left corner, video area (or lower right corner), intermittence presents.The overlay area of video is less, and it is little that the user is experienced influence; Simultaneously owing to be not in the sight line focus point, relatively before several advertisements, user's attention rate also can be hanged down.
More than a few class video ads, no matter represent commodity or represent brand, its ad content and video content all do not have direct or indirect relevance; For video website, the inevitable experience for the user of the displaying of irrelevant advertisement forms directly infringement; For the advertiser,, only have exposure effect, and can't accomplish the accurate input effect that the web search advertisement compares favourably fully as television advertising in the advertisement of video field, be unfavorable for that also medium and small seller participates in advertisement putting.
The ordinary video advertisement can not accomplish that the reason of correlation information displaying is, video content is after making and encoding, and its content is read-only broadcast just, and by after the reading video data decoding processing, picture shows in real time by certain frame per second when both playing.The ordinary playing device also only possesses this decoding capability, and does not possess real-time dynamic image recognition capability.
Because the dynamic image recognition technology that background, prospect change simultaneously in accuracy and aspect prematurity still such as assess the cost, causes also being difficult to the information (comprising advertisement) that demonstration real-time when displaying video and broadcasting pictures have correlation.
Summary of the invention
The object of the present invention is to provide a kind of additional information exhibiting method based on the video moving focal point, to overcome the shortcoming in the background technology, can improve the beholder advertising message is experienced and impression, advertisement is merged mutually with video as much as possible.
For this reason, the present invention is by the following technical solutions: a kind of additional information exhibiting method based on the video moving focal point is characterized in that:
The content of described additional information and the corresponding object of described moving focal point have correlation, when described video playback, in described video playback picture, described additional information is accompanied by the movement of the corresponding object of described moving focal point and moves in described picture when showing; Said method comprising the steps of:
(1), contain the information sequence of described additional information by user end to server acquisition request one or more, described information sequence and video data separate itself, and described information sequence is made up of many items of information; Described item of information comprises element information and additional information; Described element information comprises timestamp, duration, coordinate and size, the fingerprint of the corresponding described video of described information sequence;
(2), by described client resolving information sequence, set up item of information and represent formation;
(3), when playing described video, in video pictures, represent described additional information according to time order and function by described client.
On the basis of adopting technique scheme, the utility model also can adopt following further technical scheme simultaneously:
Described step (1) is divided into following steps:
1), described client sends the fingerprint of described video to the server of preserving described information sequence;
2), described server matches described information sequence according to video finger print;
3), described server returns to described client with the result, comprises the information sequence that video finger print mates among the described result.
Described step (2) is divided into following steps:
1), described client is resolved the information sequence that gets access to;
2), described client sets up item of information and represents formation, each item of information in the information sequence is put into information represents a formation and line up described item of information and represent formation.Represent in the formation at item of information, described item of information order can be by the timestamp priority, arrange in proper order by parsing, and item of information also can be any random alignment.
Described step (3) is divided into following steps:
1), the current reproduction time of the described video of described client control;
2), described client traversal item of information represents formation, described client contrasts the timestamp of current reproduction time and item of information, if value equates that then described client represents the additional information of this item of information according to the duration in the element information of this item of information, coordinate and size.
Further, in this step 2) in adopt following method to represent additional information in the described item of information according to duration:
1), described client creates the demonstration container of additional information in the video playback picture, the coordinate of described demonstration container, size, profile are defined by the element information of this item of information;
2), the additional information of described client this item of information of output in showing container.
Coordinate in the described element information is to make the display location of additional information be in the object numerical value on every side of being correlated with.
Described server when the each solicited message sequence of client, record the video that this request responds fingerprint, information sequence and this information sequence by response times;
Described client sends request by http protocol to server, and obtains information sequence, and described server records destination address and the number of hops of this redirect when receiving the jump request of browser, carries out the return jump response by http protocol.
Described video moving focal point refer to be in the video playback picture in the corresponding broadcasting pictures of article in the zone, this zone is accompanied by article and mobile or stop in time, this zone can comprise the zone at article place or around these article or be in the side of article or overlap with the area part at article place or be in the article region or equal the article region, its shape can be arbitrarily, and is irregularly shaped such as rectangle, circle or other; Further, if be in by the article, described video focus also comprises sign guides such as arrow, lines, some sensing, so that it is further corresponding related with article.
Described video finger print generates by the video byte content is carried out hash algorithm, and its result is numeral or character string and mixed form thereof; Described hash algorithm comprises: MD5 algorithm, SHA1 algorithm, BASE64 algorithm and mutation thereof, other addition subtraction multiplication and division AOI mathematical algorithms that undertaken by word length;
The described additional information relevant with article comprises that Item Title, trade name, commodity brand, marque, businessman, details link, purchase links, picture address etc.
Another technical problem to be solved of the present invention provides a kind of additional information of said additional information exhibiting method that realizes and represents system.For this reason, the present invention is by the following technical solutions:
It comprises the server and client side, and described client is provided with the video playback module; It is characterized in that described server is provided with the video information administration module; Described client also is provided with additional information and represents module;
Described video information administration module is used for preserving video finger print and information sequence, matches described information sequence according to video finger print, and the result is returned to described client, comprises the information sequence that video finger print mates among the described result;
Described additional information represents the request that module is used for sending to the video information administration module of server the band video finger print, and to obtain the information sequence of current video correspondence, described current video is the corresponding video of the video finger print in the described request;
Described additional information represents the request results that module also is used for the response of resolution server video information administration module, creates described item of information and represents formation, each item of information in the information sequence is put into information represent a formation and line up described item of information and represent formation;
Described additional information represents module and also is used for creating showing container, and exports additional information in this container;
Described additional information represents module and also represents formation for current reproduction time, the traversal item of information of monitor video playing module, contrast the timestamp of current reproduction time and item of information, if value equates, then when playing described video, represent described additional information by the video playback module.
Further, described server also is provided with the Information Statistics module, and described Information Statistics module records the number of times that the quilt of video finger print, information sequence and this information sequence that this request responds responds when additional information represents the each solicited message sequence of module;
Described Information Statistics module records destination address and the number of hops of this redirect when receiving the jump request of browser, carry out the return jump response by http protocol.
Owing to adopt technical scheme of the present invention, the invention has the advantages that, even adopt the ordinary playing device, also can show the information (comprising advertisement) that correlation is arranged with broadcasting pictures in real time, mode by the relevant additional information (as Commdity advertisement) of the article element ambient display that occurs in the picture when the video playback, realized being different from fully the showing advertisement method of the conventional video ads pattern of above 4 classes, sense of experience of users is stronger, and the degrees of fusion of advertisement and video is higher.Particularly, the user watches one section video (video that filmstrip, sports cast or user take) at shopping website or video sharing website, the content topic of this section video is any, but one or more commodity elements (such as a new cell-phone, or a mountain bike) have also been showed in the video; The user may have the wish of wishing understanding or purchase in the commodity in seeing video, wish to understand the detailed characteristics of commodity, and the retail site that can carry out online purchase, at this moment, put down in writing the additional information of these these contents of commodity can be in good time and be presented in real time these commodity around.Thus, but realized in video pictures, implanting in real time Commdity advertisement or the brand advertising that has the online transaction of correlation with picture element, both reduce the advertisement that has nothing to do in the video playback by correlation and bring the interference that the user is experienced, increase the user to the interest of advertisement by correlation again, bring the accurate advertisement effect that compares favourably with search advertisements.
Further, the present invention has also set up the following further environmental basis of additional information exhibiting method: showed above-mentioned one or more commodity elements in video, the user has had the wish of wishing understanding or purchase, the commodity of user's rolling mouse to the picture, put down in writing the additional information of these these contents of commodity can be in good time and be presented in real time these commodity around, the user can click this and link to check more detailed literal, picture description, produces on-line purchase.
Description of drawings
Fig. 1 represents the structure chart of system for additional information of the present invention
Fig. 2 represents system for the additional information of the present invention additional information of client when the played in full screen video represents schematic diagram.
The additional information of Fig. 3 represents system for additional information of the present invention client when non-played in full screen video represents schematic diagram.
Fig. 4 represents flow chart for the video information of additional information exhibiting method of the present invention.
Fig. 5 represents flow chart for the additional information of additional information exhibiting method among the present invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that concrete implementation column described herein only in order to explaining the present invention, and be not used in restriction the present invention.
The present invention is by preserving video finger print and corresponding information sequence at server end, client is when displaying video, be with video finger print to the described information sequence of server request, resolve and show additional information according to predefined time, position, size, content, duration, realize that information content along with the motion of video pictures content, improves outstanding effect and the specific aim of additional information.
With reference to Fig. 1.Additional information of the present invention represents system and comprises server 100 and client 200.
Be provided with video information administration module 101, Information Statistics module 102 in the server 100; Be provided with video playback module 201 in the client 200, additional information represents module 202;
To organize storage mode, request process, represent process, represent layout, further set forth by reference to the accompanying drawings aspect five of the feedback statistics according to the information sequence that contains described additional information below.
A. the mode of the described information sequence of server end managed storage.
Video information administration module 101 passes through the in store video finger print of database and information sequence, corresponding these the one or more of sequence of video information of video finger print;
Video finger print (Video_id) is to generate by the video byte content is carried out hash algorithm, and its result is numeral or character string and mixed form thereof; Hash algorithm comprises: MD5 algorithm, SHA1 algorithm, BASE64 algorithm and mutation thereof, other addition subtraction multiplication and division AOI mathematical algorithms that undertaken by word length;
Information sequence is made up of one or more item of information; One group of item of information that related this sequence comprises by information sequence Id (Seq_id).
The list structure of information sequence and concrete field format are defined as follows:
Item of information is made of element information and described additional information; Element information comprises timestamp, duration, coordinate, size; Additional information comprises Item Title, trade name, commodity brand, marque, businessman, details link, buys link, picture address etc.
The list structure of item of information and concrete field format are defined as follows:
| Field name | Form | Explanation | Remarks |
| Item_id | int | Item of information Id | |
| Seq_id | int | Affiliated information sequence Id | |
| Display_time | int | Represent the time | Element information |
| Display_duration | int | Represent duration | Element information |
| Display_x | int | Represent position x coordinate | Element information |
| Display_y | int | Represent position y coordinate | Element information |
| Display_width | int | Represent width | Element information |
| Display_height | int | Represent height | Element information |
| Object_name | Verchar(64) | Item Title | Item Information |
| Product_name | Verchar(64) | Trade name | Item Information |
| Product_brand | Verchar(32) | The commodity brand | Item Information |
| Product_model | Verchar(32) | Marque | Item Information |
| Product_sales | Verchar(64) | Businessman | Item Information |
| Product_desc_link | Verchar(512) | The details link | Item Information |
| Product_buy_link | Verchar(512) | Buy link | Item Information |
| Product_img | Verchar(512) | Picture address | Item Information |
| Created_time | Date | Creation-time |
System of the present invention only manages and uses the content of additional information sequence and additional information item, and information content is created by dynamic image mode identification technology and artificial auxiliary mark.
B. client is obtained the process of information sequence from server end.
Additional information represents module 202 by http protocol, sends request to server, carries the fingerprint of current displaying video in the request;
Video information administration module 101 is received request; Video finger print value in the analysis request, and with this value all records of coupling fingerprint field (Video_id) in the table of information sequence;
Therefrom choose the information sequence Id value (Seq_id) of a record, and upgrade the Display_cnt field of this record;
Be to match the record that all satisfy Seq_id in the table to item of information, and response results is given client.
Wherein, the method for choosing a return results in the information sequence of a plurality of couplings record has: at random, poll, WRR.
Typical xml form response results example is as follows.
C. client represents the process of Video Add-On information.
Referring to Fig. 4, after additional information represents module 202 and gets access to the information sequence result that server returns, represent main flow according to following steps:
1), each item of information in the information sequence is parsed, puts into item of information and represent formation;
2), establishment represents periodically timer (precision of this timer can be 1s);
3), the current reproduction time of monitor video playing module 201;
4), the inspection message item represents the time value of item of information in the formation;
5), if equate with current reproduction time value, then show this item of information;
6), start additional information and represent timer, timing length is the defined duration of the element information of item of information;
7), after timer triggers, the demonstration of cancellation item of information;
8), repeat steps 2 through 7 up to playing end.
Wherein, above-mentionedly representing in the main flow (Fig. 4) the 4th) the step method that " checks that additional information represents the time value of item of information in the formation " has following multiple:
1), all items of information in the whole formation of circulation, relatively whether its key element time equates with current reproduction time.
2), element in the formation is arranged according to the time order and function order, at every turn only with formation in first element compare; When equating, this element is heavily removed in the formation.
Wherein, the above-mentioned process that represents the 5th step " display additional information item " in the main flow (Fig. 4) further is decomposed into following steps (Fig. 5):
1), the element information in the resolving information item and near Kazakhstan information;
2), in broadcasting pictures, create the demonstration container of item of information;
3), coordinate, the size of demonstration container are defined by the element information of this item of information;
4), the additional information of this item of information of output in showing container;
5), for showing container, this creates the Displaying timer device;
6), the time-out time of this timer is set to the key element duration;
7), when timer expiry triggers, destroy current demonstration container and content.
Each item of information all has its coordinate figure, these coordinate figures are different and different according to the position of article (video moving focal point) motion, root is along with the broadcast of video, a plurality of items of information in the current information sequence are according to time sequencing, when different positions shows different durations successively in video pictures, just in picture, constituted the additional information that moves demonstration along with picture article (video moving focal point) motion and represented sight.
D. the layout type of client display video additional information.
Demonstration container at video playback screen displayed item of information defines according to its key element, can adopt multiple layout type.
Fig. 2 shows the layout when adopting rule container (housing):
Figure housing in the ambient display rule of commodity; The shape of housing is (but being not limited to) rectangle, square, circle, ellipse, rhombus, trapezoidal; When commodity moved in picture, housing was followed movement.
In the edge of housing (bottom, top, left hand edge, right hand edge) display of commodity advertising message; Advertisement information contents comprises: transaction platform Logo, cargo price (discounted price), trade name (abbreviation).
Following additional function can also be arranged:
When mouse placed the housing region, outer frame edges was with variable color, halation result or the attribute bought of these commodity of interaction mode prompting user such as convergent-divergent a little;
When mouse was clicked the advertising message zone, video playback was suspended or is continued, and opened the transaction address page of this advertisement correspondence simultaneously at new window (or parent window), and the user can finish buying behavior in this transaction page;
Fig. 3 shows the layout when adopting irregular container (housing):
At the irregular figure housing of the ambient display of commodity; The shape of housing is consistent with the profile of commodity, and is bigger than commodity profile, can comprise commodity fully; The amplification of housing, to dwindle behavior consistent with the variation of commodity in the video pictures;
Following additional function can also be arranged:
Mouse places the housing region, and outer frame edges is with variable color, halation result or the attribute bought of these commodity of interaction mode prompting user such as convergent-divergent a little;
Mouse places the housing region, and one of following variation takes place play area:
A. one side of screen redraws a video window that dwindles, and original video content is contracted in and continues to play in this wicket; Draw a merchandise news window at the screen another side;
B. paint a translucent merchandise news window in screen edge zone (upper and lower, left and right); Show how detailed merchandise news in the new merchandise news window of drawing and buy the means of payment;
The user clicks purchase, and video suspends or continues to be play, and the page directly jumps to the payment page simultaneously;
E. server end is added up the process of feedback.
When the client additional information represented additional information that module 202 shows and causes user's interest, the user can pass through mouse, clicks the additional information of pointing out in the broadcasting pictures.
A HTTP request that client arrives server end has been initiated in user's click behavior;
102 pairs of these processing of request processes of Information Statistics module are as follows:
1) content that accepts request parses video finger print value (Video_id) and information sequence Id (Seq_id) in the required parameter, and the destination address of redirect (Product_desc_url or Product_buy_url);
2) in the information sequence table, mate the record that satisfies condition with Video_id and Seq_id;
3) if match unique record, record the destination address of this redirect, and upgrade the Click_cnt value of this record.
4) return the redirect response of destination address by http protocol.
By the above behavior record that the user is clicked additional information item, can in many information sequence records of same video finger print correspondence, choose better information sequence after the server and turn back to client.
Claims (9)
1. additional information exhibiting method based on the video moving focal point, it is characterized in that, the content of described additional information and the corresponding object of described moving focal point have correlation, when described video playback, in described video playback picture, described additional information is accompanied by the movement of the corresponding object of described moving focal point and moves in described picture when showing; Said method comprising the steps of:
(1), contain the information sequence of described additional information by user end to server acquisition request one or more, described information sequence and video data separate itself, and described information sequence is made up of many items of information; Described item of information comprises element information and additional information; Described element information comprises timestamp, duration, coordinate and size, the fingerprint of the corresponding described video of described information sequence;
(2), by described client resolving information sequence, set up item of information and represent formation;
(3), when playing described video, in video pictures, represent described additional information according to time order and function by described client.
2. a kind of additional information exhibiting method based on the video moving focal point as claimed in claim 1 is characterized in that described step (1) is divided into following steps:
1), described client sends the fingerprint of described video to the server of preserving described information sequence;
2), described server matches described information sequence according to video finger print;
3), described server returns to described client with the result, comprises the information sequence that video finger print mates among the described result.
3. a kind of additional information exhibiting method based on the video moving focal point as claimed in claim 1 is characterized in that described step (2) is divided into following steps:
1), described client is resolved the information sequence that gets access to;
2), described client sets up item of information and represents formation, each item of information in the information sequence is put into information represents a formation and line up described item of information and represent formation.
4. a kind of additional information exhibiting method based on the video moving focal point as claimed in claim 1 is characterized in that described step (3) is divided into following steps:
1), the current reproduction time of the described video of described client control;
2), described client traversal item of information represents formation, described client contrasts the timestamp of current reproduction time and item of information, if value equates that then described client represents the additional information of this item of information according to the duration in the element information of this item of information, coordinate and size.
5. a kind of additional information exhibiting method based on the video moving focal point as claimed in claim 4 is characterized in that described step 2) in adopt following method to represent additional information in the described item of information according to duration:
1), described client creates the demonstration container of additional information in the video playback picture, the coordinate of described demonstration container, size, profile are defined by the element information of this item of information;
2), the additional information of described client this item of information of output in showing container.
6. as claim 1 or 4 described a kind of additional information exhibiting methods based on the video moving focal point, it is characterized in that the coordinate in the described element information is to make the display location of additional information be in the object numerical value on every side of being correlated with.
7. a kind of additional information exhibiting method based on the video moving focal point as claimed in claim 2, it is characterized in that, described server when the each solicited message sequence of client, record the video that this request responds fingerprint, information sequence and this information sequence by response times;
Described client sends request by http protocol to server, and obtains information sequence, and described server records destination address and the number of hops of this redirect when receiving the jump request of browser, carries out the return jump response by http protocol.
8. an additional information that realizes the described additional information exhibiting method of claim 1 represents system, comprises the server and client side, and described client is provided with the video playback module; It is characterized in that described server is provided with the video information administration module; Described client also is provided with additional information and represents module;
Described video information administration module is used for preserving video finger print and information sequence, matches described information sequence according to video finger print, and the result is returned to described client, comprises the information sequence that video finger print mates among the described result;
Described additional information represents the request that module is used for sending to the video information administration module of server the band video finger print, and to obtain the information sequence of current video correspondence, described current video is the corresponding video of the video finger print in the described request;
Described additional information represents the request results that module also is used for the response of resolution server video information administration module, creates described item of information and represents formation, each item of information in the information sequence is put into information represent a formation and line up described item of information and represent formation;
Described additional information represents module and also is used for creating showing container, and exports additional information in this container;
Described additional information represents module and also represents formation for current reproduction time, the traversal item of information of monitor video playing module, contrast the timestamp of current reproduction time and item of information, if value equates, then when playing described video, represent described additional information by the video playback module.
9. system as claimed in claim 8, it is characterized in that described server also is provided with the Information Statistics module, described Information Statistics module records the number of times that the quilt of video finger print, information sequence and this information sequence that this request responds responds when additional information represents the each solicited message sequence of module;
Described Information Statistics module records destination address and the number of hops of this redirect when receiving the jump request of browser, carry out the return jump response by http protocol.
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| CN103929653A (en) * | 2014-04-30 | 2014-07-16 | 成都理想境界科技有限公司 | Enhanced real video generator and player, generating method of generator and playing method of player |
| CN104270681A (en) * | 2014-10-10 | 2015-01-07 | 三星电子（中国）研发中心 | Method and device for playing video information |
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