CN103235796B - A search method and system based on user click behavior - Google Patents

Abstract

The present invention provides a search method based on the user's click behavior, including: obtaining search results according to the query words input by the user; counting the number of mouse clicks on the search results, the number of mouse clicks is equal to the number of mouse clicks on the Uniform Resource Locator URL Add the number of mouse clicks on the summary text; sort the search results according to the number of mouse clicks, and provide the sorted search results to the user; the present invention also provides a search system based on user click behavior. According to the technical scheme provided by the invention, valuable search results on the Internet can be directly obtained simply and conveniently.

Description

A search method and system based on user click behavior

【Technical field】

The invention relates to the field of Internet applications, in particular to a search method and system based on user click behavior.

【Background technique】

At present, before providing corresponding search results according to the query word (query) input by the user, the search engine will sort the search results to optimize the search results and improve user experience. In the prior art, the search results are generally sorted according to the user's click behavior. If a search result is selected by more users, it means that the search result can better meet the user's search needs, and then this search result will be ranked among all search results. Sort in the top; at present, whether the user clicks on the Uniform Resource Locator (URL, Uniform Resource Locator) of the search result and whether the URL meets the user's search needs is obtained to obtain the weight of the search result, and finally the search results are sorted according to the weight, after sorting The search results will be pushed to the user.

However, in addition to providing the URL, the search result page also provides summary text that can directly meet the user's search needs, such as the definition of words, answers to questions, specific pictures, etc., provided directly on the search result page. As a result, the user can directly get a satisfactory answer without clicking the URL of the search result. If the search results are sorted only based on whether the user clicks the URL of the search result, satisfactory search results cannot be provided to the user. Satisfactory search results can only be found after browsing and filtering on the page, which leads to low search efficiency, brings unnecessary burden to the search engine, and poor user experience.

【Content of invention】

The invention provides a search method and system based on user click behavior, which can directly obtain valuable search results on the Internet simply and conveniently.

Concrete technical scheme of the present invention is as follows:

According to a preferred embodiment of the present invention, a search method based on user click behavior includes:

Obtain search results based on the query words entered by the user;

The number of mouse clicks of the search result is counted, and the number of mouse clicks is equal to the number of mouse clicks on the URL of the Uniform Resource Locator plus the number of mouse clicks on the summary text;

The search results are sorted according to the number of mouse clicks, and the sorted search results are provided to the user.

In the above method, the method for obtaining the number of times the mouse is clicked on the URL is as follows:

Obtain the mouse click log within a period of time from the database, including the URL clicked by the user and the time when the URL is clicked;

According to the URL of the search result and the mouse click log, count the number of times the mouse clicks on the URL of the search result.

In the above method, the method for obtaining the number of mouse clicks on the summary text is as follows:

Obtain the summary text of the search result under the element id of the search result according to the preset summary text path;

According to the summary text and the preset mouse track log, the number of mouse clicks on the summary text is counted; the mouse track log is used to record the summary text clicked by the user's mouse.

In the above method, the sorting of the search results according to the number of mouse clicks is specifically as follows:

Searching for search results that meet the preset adjustment conditions according to the number of mouse clicks, and adjusting the sorting of the search results that meet the preset adjustment conditions;

The preset adjustment condition is: the number of mouse clicks of the search result is greater than the number of mouse clicks of the adjacent previous search result and the result type of the search result is a result type with rich summary content.

In the above method, the sorting of the search results according to the number of clicks of the mouse is specifically as follows:

use Calculate the weight value of the search result, and sort the search result according to the order of the weight value from large to small; where, Ψ _i is the weight value of the search result i, C _i is the number of mouse clicks of the search result i obtained by statistics, S _i is the number of search results that the search result i is the last click of the mouse, and α and β are weighting factors.

A search system based on user click behavior, including: a search unit, a statistical unit, a sorting unit, and a push unit; wherein,

A search unit, configured to obtain search results based on query words input by the user;

Statistical unit, for counting the number of mouse clicks of the search results, the number of mouse clicks is equal to the number of mouse clicks on the Uniform Resource Locator URL plus the number of mouse clicks on the summary text;

a sorting unit, configured to sort the search results according to the number of mouse clicks;

The push unit is configured to provide the sorted search results to the user.

In the above system, when the statistical unit obtains the number of clicks on the URL by the mouse, it is specifically:

Obtain the mouse click log within a period of time from the database, including the URL clicked by the user and the time when the URL is clicked;

According to the URL of the search result and the mouse click log, count the number of times the mouse clicks on the URL of the search result.

In the above system, when the statistical unit obtains the number of mouse clicks on the summary text, it is specifically:

Obtain the summary text of the search result under the element id of the search result according to the preset summary text path;

According to the summary text and the preset mouse track log, the number of mouse clicks on the summary text is counted; the mouse track log is used to record the summary text clicked by the user's mouse.

In the above system, when the sorting unit sorts the search results according to the number of mouse clicks, it is specifically:

Searching for search results that meet the preset adjustment conditions according to the number of mouse clicks, and adjusting the sorting of the search results that meet the preset adjustment conditions;

The preset adjustment condition is: the number of mouse clicks of the search result is greater than the number of mouse clicks of the adjacent previous search result and the result type of the search result is a result type with rich summary content.

In the above system, when the sorting unit sorts the search results according to the number of mouse clicks, specifically:

use Calculate the weight value of the search result, and sort the search result according to the order of the weight value from large to small; where, Ψ _i is the weight value of the search result i, C _i is the number of mouse clicks of the search result i obtained by statistics, S _i is the number of search results that the search result i is the last click of the mouse, and α and β are weighting factors.

As can be seen from the above technical solutions, the present invention has the following beneficial effects:

Use the summary text event of the mouse click on the search result as valid data to judge whether the search result is valuable to the user, so that valuable search results can be easily and conveniently obtained, and the ranking of valuable search results can be adjusted according to the mouse click behavior. Realize the priority display of valuable search results, and users can obtain valuable search results on the Internet in a timely and direct manner, thereby reducing the cost for users to obtain information, improving search efficiency, and bringing good user experience.

【Description of drawings】

FIG. 1 is a schematic flow diagram of a preferred embodiment of the present invention to realize a search method based on user click behavior;

Fig. 2 is an example diagram showing valuable search results preferentially in the present invention;

FIG. 3 is a schematic structural diagram of a preferred embodiment of the present invention for realizing the same search based on the user's click behavior.

【Detailed ways】

The basic thought of the present invention is: obtain search result according to the query word that user inputs; Count the number of mouse clicks of described search result, described mouse click number is equal to mouse click URL number of times and mouse clicks abstract text number of times; According to The number of mouse clicks sorts the search results, and provides the sorted search results to the user.

In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in detail below in conjunction with the accompanying drawings and specific embodiments.

The present invention provides a search method based on user click behavior. FIG. 1 is a flow diagram of a preferred embodiment of the present invention to realize a search method based on user click behavior. As shown in FIG. 1 , the preferred embodiment includes the following steps:

Step 101, receiving a query input by a user, and obtaining a search result of the query.

Specifically, the search engine receives a query input by a user, and obtains search results sorted by default for the query.

Step 102, counting the number of mouse clicks on the search results, where the number of mouse clicks is equal to the number of times the mouse clicks on the URL plus the number of times the mouse clicks on the summary text.

Specifically, for the obtained search results of the query, the number of mouse clicks for each search result is counted, and the number of mouse clicks is equal to the number of times the mouse clicks on the URL plus the number of times the mouse clicks on the summary text.

In this preferred embodiment, the method for counting the number of times the mouse clicks on the URL is: the search engine can obtain the mouse click log in a period of time from the database in advance, and the mouse click log includes the user identification, the clicked URL and the time of clicking the URL, according to the search results URL and mouse click logs, counting the number of mouse click URLs in search results; among them, a period of time can be configured according to requirements, such as one day, one week, or one month.

In this preferred embodiment, the method for counting the number of times the summary text is clicked by the mouse is as follows: on the search result page of query, there is a unique path for each component element, such as the URL of the search result and the summary text. There is an element id for each search result on the results page, for example:

Among them, id="1" indicates that the element id of the first search result in the search result page is 1, and specific elements of the search result can be found under the element id, such as:

According to the preset summary text path 1→tbody→tr→td→h3, the summary text <font size=”-1”>…</font> of the search result can be found.

The preset mouse script code will record the action of the user's mouse on the abstract text and the time when the action occurred in real time, and save the corresponding relationship between the recorded abstract text, mouse click action and time in the mouse track log, and obtain the search result through the above method After the summary text of the result, count the number of mouse clicks on the summary text according to the summary text and the mouse track log.

For example, if the summary text of the search result is found in a mouse track log, and the action corresponding to the summary text in the mouse track log is a mouse click action (mousedown), it means that the summary text is clicked once by the mouse.

Step 103, sorting the search results according to the number of mouse clicks, and providing the sorted search results to the user.

Specifically, after counting the number of mouse clicks of each search result, find the search results that meet the preset adjustment conditions according to the number of mouse clicks, adjust the sorting of the search results that meet the preset adjustment conditions, and then sort the search results after sorting. The result is pushed to the user; in this preferred embodiment, the preset adjustment condition is: the number of mouse clicks of the search result is greater than the number of mouse clicks of the adjacent previous search result and the result type of the search result has rich summary content result type.

Among them, the method of finding search results that meet the preset adjustment conditions is: traverse the search results, and judge the size of the number of mouse clicks of two adjacent search results. If the number of clicks is greater than the number of mouse clicks of the previous search result, it is further judged whether the result type of the latter search result is a result type with rich summary content, and if it is a result type with rich summary content, then the latter search result meets the requirements. Set the adjustment condition to exchange the sorting position of the latter search result with the sorting position of the previous search result. Otherwise, if the latter search result does not meet the preset adjustment condition, continue to traverse other search results. The method for judging whether the result type of the second search result is a result type with rich abstract content is: pre-configure the corresponding relationship between the result type with rich abstract content and the main domain name, and judge the search result according to the main domain name of the query search result Whether the result type is a result type with rich abstract content; different search engines have different result types with rich abstract content. Generally, the result types with rich abstract content include dictionaries, question-and-answer pages, maps, etc. Correspondingly, dictionaries The main domain name is dict, the main domain name of the question and answer page is zhidao, and the main domain name of the map is map. Here, if the number of mouse clicks of the search result is large, but the ranking position is lower, and the number of mouse clicks of the search result higher than the search result is small, if the search result also has rich summary content, it is considered necessary The search result is sorted and adjusted to ensure that the search results with a large number of mouse clicks and rich abstract content are sorted first.

For example, when the query entered in the input box is doll, the search result page shown in Figure 2 is obtained, and the sorting of the search results in the dictionary is adjusted according to the number of mouse clicks, so that the user can pass through the first search result page Summary text to obtain satisfactory search results without browsing subsequent search results pages or clicking on search result URLs.

Alternatively, after the number of mouse clicks of each search result is counted, the weight value of the search result is calculated according to the number of mouse clicks, the search results are sorted in descending order of the weight value, and the sorted search results are provided to the user.

In this preferred embodiment, the following formula can be used to calculate the weight value of the search result:

In this formula, Ψ _i is the weight value of the search result i, C _i is the number of mouse clicks of the search result i obtained by statistics, S _i represents the number of times that the search result i is the last click of the mouse, and here, the last click of the mouse The search result only refers to the URL of the mouse click on the search result, excluding the summary text of the mouse click on the search result; α and β are preset weighting factors, preferably, α is equal to 0.5, and β is equal to 0.82; wherein, the mouse click log It is used to record all the URLs clicked by the user under a certain query. According to the mouse click log, the last URL clicked by the user under each query can be obtained. Therefore, according to the mouse click log, the search result i can be counted as the number S of the last mouse clicked search results. _i .

In this preferred embodiment, in order to improve search efficiency, only the ranking of the top search results in the default sorting can be adjusted. For example, the weight values of the top 10 search results in the default sorting can be calculated according to the number of mouse clicks. The weight value of the 10 search results is reordered, and the ranking of other search results remains unchanged; or, only judge whether there are search results that meet the preset adjustment conditions in the top 10 search results, and do not judge other search results; Here, the number of adjusted search results may be dynamically configured according to requirements.

In order to realize the above method, the present invention also provides a search system based on user click behavior. FIG. 3 is a schematic structural diagram of a preferred embodiment of the present invention to realize the search system based on user click behavior. As shown in FIG. 3 , the system includes: Search unit 301, statistics unit 302, sorting unit 303, push unit 304; wherein,

A search unit 301, configured to obtain search results according to query words input by the user;

The statistical unit 302 is used to count the number of mouse clicks of the search results, the number of mouse clicks is equal to the number of mouse clicks on the Uniform Resource Locator URL plus the number of mouse clicks on the summary text;

A sorting unit 303, configured to sort the search results according to the number of mouse clicks;

Pushing unit 304, configured to provide the sorted search results to the user.

Wherein, when the statistical unit 302 obtains the number of clicks of the URL by the mouse, it specifically includes: obtaining the mouse click log within a period of time from the database, which includes the URL clicked by the user and the time when the URL is clicked; according to the URL of the search result and Mouse click log, counts the number of times the mouse clicks on the URL of the search results.

Wherein, when the statistical unit 302 obtains the number of times the summary text is clicked by the mouse, it is specifically: obtain the summary text of the search result under the element id of the search result according to the path of the preset summary text; obtain the summary text of the search result according to the summary text and the preset mouse track A log for counting the number of mouse clicks on the summary text; the mouse track log is used to record the summary text clicked by the user's mouse.

Wherein, when the sorting unit 303 sorts the search results according to the number of mouse clicks, specifically: search for the search results that meet the preset adjustment conditions according to the number of mouse clicks, and adjust the sorting of the search results that meet the preset adjustment conditions. ; The preset adjustment condition is: the number of mouse clicks of the search result is greater than the number of mouse clicks of the adjacent previous search result and the result type of the search result is a result type with rich summary content.

Wherein, when the sorting unit 303 sorts the search results according to the number of mouse clicks, specifically: using Calculate the weight value of the search result, and sort the search result according to the order of the weight value from large to small; where, Ψ _i is the weight value of the search result i, C _i is the number of mouse clicks of the search result i obtained by statistics, S _i is the number of search results that the search result i is the last click of the mouse, and α and β are weighting factors.

In the technical solution of the preferred embodiment of the present invention, the abstract text event of the mouse clicked search result is used as valid data to judge whether the search result is valuable to the user, so that valuable search results can be easily and conveniently obtained, and based on the mouse click Behavior adjusts the sorting of valuable search results to achieve priority display of valuable search results. Users can get valuable search results on the Internet in a timely and direct manner without further browsing the search result page or clicking on any search result URL Satisfactory search results can be obtained, thereby reducing the cost for users to obtain information, improving search efficiency, and bringing good user experience.

The above descriptions are only preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalent replacements, improvements, etc. made within the spirit and principles of the present invention shall be included in the present invention. within the scope of protection.

Claims (6)

1. A search method based on user click behavior, characterized in that the method comprises: Obtain search results based on the query words entered by the user; The number of mouse clicks of the search result is counted, and the number of mouse clicks is equal to the number of mouse clicks on the URL of the Uniform Resource Locator plus the number of mouse clicks on the summary text; Wherein, the method for obtaining the number of times the summary text is clicked by the mouse is: obtain the summary text of the search result under the element id of the search result according to the path of the preset summary text; The number of mouse clicks on the summary text; the mouse track log is used to record the summary text of the user's mouse click; Sort the search results according to the number of mouse clicks mentioned, The sorting of the search results according to the number of mouse clicks is specifically: searching for the search results satisfying the preset adjustment conditions according to the number of mouse clicks, and forwarding the sorting of the search results satisfying the preset adjustment conditions; the preset adjustment conditions are : The number of mouse clicks of the search result is greater than the number of mouse clicks of the adjacent previous search result and the result type of the search result is a result type with rich summary content; Serves the sorted search results to the user. 2. The method according to claim 1, characterized in that, the method for obtaining the number of mouse clicks on the URL is: Obtain the mouse click log within a period of time from the database, including the URL clicked by the user and the time when the URL is clicked; According to the URL of the search result and the mouse click log, count the number of times the mouse clicks on the URL of the search result. 3. The method according to claim 1, wherein the sorting of the search results according to the number of mouse clicks is specifically: use Calculate the weight value of the search result, and sort the search result according to the order of the weight value from large to small; where, Ψ _i is the weight value of the search result i, C _i is the number of mouse clicks of the search result i obtained by statistics, S _i is the number of search results that the search result i is the last click of the mouse, and α and β are weighting factors. 4. A search system based on user click behavior, characterized in that the system includes: a search unit, a statistical unit, a sorting unit, and a push unit; wherein, A search unit, configured to obtain search results based on query words input by the user; Statistical unit, for counting the number of mouse clicks of the search results, the number of mouse clicks is equal to the number of mouse clicks on the Uniform Resource Locator URL plus the number of mouse clicks on the summary text; Wherein, when the statistical unit obtains the number of times the summary text is clicked by the mouse, it is specifically: obtain the summary text of the search result under the element id of the search result according to the path of the preset summary text; and obtain the summary text of the search result according to the summary text and the preset mouse track log , counting the number of mouse clicks on the summary text; the mouse track log is used to record the summary text clicked by the user's mouse; a sorting unit, configured to sort the search results according to the number of mouse clicks, When the sorting unit sorts the search results according to the number of mouse clicks, it is specifically: searching for the search results satisfying the preset adjustment conditions according to the number of mouse clicks, and adjusting the sorting of the search results satisfying the preset adjustment conditions; The preset adjustment condition is: the number of mouse clicks of the search result is greater than the number of mouse clicks of the adjacent previous search result and the result type of the search result is a result type with rich summary content; The push unit is configured to provide the sorted search results to the user. 5. The system according to claim 4, wherein, when the statistics unit obtains the number of clicks on the URL by the mouse, it is specifically: Obtain the mouse click log within a period of time from the database, including the URL clicked by the user and the time when the URL is clicked; According to the URL of the search result and the mouse click log, count the number of times the mouse clicks on the URL of the search result. 6. The system according to claim 4, wherein when the sorting unit sorts the search results according to the number of mouse clicks, it is specifically: use Calculate the weight value of the search result, and sort the search result according to the order of the weight value from large to small; where, Ψ _i is the weight value of the search result i, C _i is the number of mouse clicks of the search result i obtained by statistics, S _i is the number of search results that the search result i is the last click of the mouse, and α and β are weighting factors.