CN103049868A - Mobile terminal advertisement method based on user input content - Google Patents
Mobile terminal advertisement method based on user input content Download PDFInfo
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- CN103049868A CN103049868A CN2012105890585A CN201210589058A CN103049868A CN 103049868 A CN103049868 A CN 103049868A CN 2012105890585 A CN2012105890585 A CN 2012105890585A CN 201210589058 A CN201210589058 A CN 201210589058A CN 103049868 A CN103049868 A CN 103049868A
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- 238000012905 input function Methods 0.000 claims abstract description 11
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Abstract
The invention provides a mobile terminal advertisement method based on the user input content. The mobile terminal advertisement method based on the user input content has an input function, and the user input information of a mobile terminal is received by an input function module. The mobile terminal advertisement method based on the user input content is characterized in that the mobile terminal advertisement method also has an input information processing function, and the user input information is stored and analyzed by an input information processing module; a user requirement characteristic is obtained by analysis; therefore a user requirement model is established and is connected with an advertisement database stored on the basis of a cloud server via the mobile Internet; the advertisement content in the advertisement database is searched and screened so as to enable the advertisement content to conform to the user requirement characteristic or model; the advertisement is transferred to the mobile terminal; and the advertisement content is played. According to the mobile terminal advertisement method based on the user input content, which is disclosed by the invention, business information contained in various input methods is fully utilized, and pointed advertisement playing is provided so as to be mutually beneficial to consumers and advertisers.
Description
Technical field
The invention belongs to network and mobile communication technology field, more particularly, relate to a kind of mobile terminal advertisement method based on user input content.
Background technology
Now, the electronic information management device of addressable internet is widely used, and becomes more and more popular, such as mobile phone, and pager, notebook, palm PC, or the personal computer of any type or data processing equipment.Can find this kind equipment with this internet access anywhere, as in office, school, family, shop, library, or other public place.And this wherein smart mobile phone and panel computer to have more volume little, frivolous because it is better than conditional electronic product such as PC etc., day by day become the indispensable consumption electronic product that people carry.
This class portable terminal lacks suitable input user interface will cause losing the chance that valuable relevant information is provided to the user.This not only may make user's problem can not get solving, and under specific circumstances, the supplier of commodity and service also may lose potential commercial opportunity.In growing world market, tradespeople is being sought a kind of new and effective method and consumer's communication always.In addition, the existing marketing, advertisement or other call consumer's prior art all fails to effectively utilize the user's input information of portable terminal.
Summary of the invention
According to a kind of mobile terminal advertisement method based on user input content provided by the invention, described portable terminal receives and analyzes the content of this user's input, and therefrom extract corresponding business information, can be the one or more advertisements of user selection, make the advertisement that screens meet user's demand characteristic or model, and on user's terminal broadcasting advertisement content, make user's demand obtain maximum satisfying with this.
For solving the problems of the technologies described above, reach described technique effect, the technical solution used in the present invention is:
A kind of mobile terminal advertisement method based on user input content has input function, and receives the input message of this mobile phone users by described input functional module, it is characterized in that:
Also have the input message processing capacity, utilize input information processing module that described user's input information is stored, analyzed;
And obtain described user's request feature by described analysis, and set up a user's request model with this;
Be connected by mobile Internet with the advertising database based on the Cloud Server storage;
Ad content in the described advertising database is searched for and screened, make its demand characteristic that meets described user or model;
Send described advertisement to this portable terminal, and play this ad content.
Wherein, described input function comprises a kind of in the input of phonetic entry, keyboard, gesture input, touch-control input, the brain wave input or selects wherein several combinations.
Wherein, described user's request feature comprises terminal use state, word frequency, the content of institute's browsing page, geographic position, sex, the one or more combination in the age.
Wherein, described word frequency is to judge by the proficiency that the user inputs vocabulary.
Further, described proficiency is judged with time length and the incoming frequency in the setting-up time section of input.
Wherein, described ad content derives from network, local data base and private database.
Further, described ad content is in connection with up-to-date network information.
Wherein, described advertisement in this mobile terminal playing will be managed by the statistics accounting module.
Further, described statistics accounting module is used for counting user click or viewing time.
More specifically, return expense or integration to the user of described portable terminal according to described statistical content.
Input message by mobile phone users is carried out analyzing and processing, obtains its Extraordinary user characteristics, and selects based on this ad content and play at this mobile terminal display screen, has guaranteed mutual advantage and demand between consumer and the advertiser.
Description of drawings
Fig. 1 is the synoptic diagram of a kind of mobile terminal advertisement method based on user input content of proposing according to the present invention.
Embodiment
Below in conjunction with accompanying drawing system and method for the present invention is further detailed.
As shown in Figure 1, a kind of mobile terminal advertisement method based on user input content has input function, and receives the input message of this mobile phone users by described input functional module, may further comprise the steps:
S101: at least one portable terminal with input function is provided, and this portable terminal is that like that have can wireless Internet function for smart mobile phone or panel computer etc.;
S103: have the input message processing capacity, utilize input information processing module that described user's input information is stored;
S105: this input message is analyzed, obtained business information wherein;
S107: obtain described user's request feature by described analysis, and set up a user's request model with this;
S109: be connected by mobile Internet with the advertising database based on the Cloud Server storage;
S111: the ad content in the described advertising database is searched for and screened, make its demand characteristic that meets described user or model;
S113: send described advertisement to this portable terminal, and play this ad content.
Wherein, described input function comprises a kind of in the input of phonetic entry, keyboard, gesture input, touch-control input, the brain wave input or selects wherein several combinations.
Wherein, described user's request feature comprises terminal use state, word frequency, the content of institute's browsing page, geographic position, sex, the one or more combination in the age.For example, this user's input is based on the user spoken utterances of voice, and described input functional module can comprise that received language can be processed by sound identification module for any suitable equipment that receives phonetic entry or the combination (for example microphone) of equipment.In various application, input functional module can comprise the multi-mode input, such as touch screen interface, keyboard or other inputs.
Wherein, described word frequency is to judge by the proficiency that the user inputs vocabulary.
Further, described proficiency is judged with time length and the incoming frequency in the setting-up time section of input.
Wherein, described ad content derives from network, local data base and private database.
Further, described ad content is in connection with up-to-date network information.
Wherein, described advertisement in this mobile terminal playing will be managed by the statistics accounting module.This statistics accounting module can be determined whether to have occurred conversion or click for each advertisement that plays to the user.In addition, the statistics accounting module can keep account and/or the bill information relevant with the advertiser.For example, the advertiser can specify maximum to intercut cost, click the standard that cost or other limit the advertising budget restriction at every turn.Simultaneously, the statistics accounting module can also trace into and select and play which advertisement, which advertisement has caused changing or click, click or whether conversion causes transaction or sale.Described statistical information can be used for posting bill or dispatching ticket to the advertiser, performance and the relevance of the advertisement selection after can also improving.
Further, described statistics accounting module is used for counting user click or viewing time.
More specifically, return expense or integration to the user of described portable terminal according to described statistical content.
In a specific embodiment, a kind of mobile terminal advertisement method based on user input content provided by the present invention, comprise at least one input functional module, any one existing input technologies such as keyboard and/or soft keyboard and/or phonetic entry interface and/or touch-control input or the input technology that has in the future, for example brain wave input, eyeball input etc.; Also comprise the display module that at least one shows institute's input content, this display module comprises that at least one can be for the literal of its required input of user selection or the preliminary election input block of vocabulary, for example, when input Pinyin " ly " time, described preliminary election input block will demonstrate " 1. interests 2. utilize 4. reasons 5. tourism of 3. fields " to wait alternative vocabulary, and comprise that at least one is according to the preselected advertisements unit of the content presentation particular advertisement link of user's input, for example, when in the above-mentioned preliminary election input block of user selection " 5. tourism " time, will in this preselected advertisements unit, demonstrate the ad content relevant with tourism of the main hope issue of paid advertisement, such as hotel reservation, plane ticket booking, sight spot advertisement etc.Wherein, this preselected advertisements unit can be a pop-up window that is connected in the preliminary election input block.In addition, this preselected advertisements unit can be in hidden state under the idle state of preliminary election input block.For example, this preliminary election input block setting is positioned at the top of display interface, and the setting of preselected advertisements unit is positioned at the bottom of preliminary election input block.When the preliminary election input block was in idle state, this preselected advertisements unit was hidden in the lower end of preliminary election input block; When the preliminary election input block was in running order, this preselected advertisements unit was connected in the lower edge of preliminary election input block, and can eject downwards, to show corresponding advertising message.
In another specific embodiment, described preselected advertisements unit also can be a window that can eject separately that separates with the preliminary election input block, even and when the user does not have input action, in this preselected advertisements unit still can according to before the user's request model the set up ad content selecting advertisement and play its selection.
Input information processing module in the above-mentioned steps 105 is extracted relevant information from input about the user, and can be based on the Information Selection of the extracting one or more advertisements relevant with this input in the step 111.For example, can identify the content (for example word in the input) of Pinyin Input, requested information (for example Search Results, webpage, video, image or other information), type or the theme (such as music, commercial affairs, stock, physical culture, film etc.) relevant with input, or other is used for selecting the standard of advertisement.In addition, its user's request model of setting up can comprise specific user's feature, such as demography, personal preference, location-based information, clicking rate etc., and perhaps other is used for selecting the standard of advertisement.In addition, the advertisement of selection can be play in order according to predefined order or grade, for example based on the degree of correlation grade to advertisement.
Advertising database in the above-mentioned steps 109 also can be stored based on this locality certainly, but because the memory capacity of portable terminal is limited, the cloud that takes full advantage of high speed development will be more favourable.The advertiser can access Cloud Server by the advertiser interface, and uploads targeted advertisements to described Cloud Server.Cloud Server receives the one or more advertisements from the advertiser, and wherein advertisement can be stored in the advertising database relevant with Cloud Server.Advertisement can comprise the advertisement based on figure, comprises sign, image, audio frequency, video or their any suitable combinations.In addition, advertisement can also comprise interactive or embedded information, such as link.The advertiser can be defined for from date, Close Date, geo-localisation information or any other suitable standard of advertisement, and uses this standard can be conducive to select the advertisement relevant with specific input.Advertisement can comprise patronage information or marketing communication, call action, purchasing opportunities, trial downloads, reward voucher or any other suitable marketing advertisement.Portable terminal can receive the communication of various inputs and foundation and Cloud Server.Afterwards, select one or more advertisements in the advertisement that Cloud Server can be stored from advertising database, and selecteed advertisement can offer this portable terminal, in order to play output to the active user.
Described portable terminal among the present invention comprises following software or hardware or its combination:
Storer as the main memory module of portable terminal, is used for all video files that storage will play and all playlists etc.Processor comprises controller, Video Decoder (Media Processor).Operation and the configuration of its middle controller control whole system; Video Decoder is responsible for the decoding of vision signal, such as decoding MPEG-2, H.264 wait form.Peripheral expansion network interface (GPRS/CDMA/Ethernet/WLAN) connects processor.Network interface is supported the access waies such as existing WiFi, GPRS, CDMA, Ethernet, realizes being connected of interactively and internet network.Display screen, it can be LCD screen (TFT-LCD module, touch-screen), be connected processor through the TFT-LCD module with touch screen interface, the liquid crystal display interface is used for driving the demonstration of LCDs, the demonstrations on LCDs such as completing user input message, advertisement video image.The size of LCD display can be selected as required.The playlist control program is downloaded play list file by network from server, and this playlist has comprised the program inventory that will play, comprises the concrete time that this program is play, and comes broadcast advertisement according to this playing list.Uploading of file downloads: adopt Real-time Transport Protocol that file is carried out upload and download, by running on the browser above the terminal, received download request, startup downloads, and the video file of download is deposited under the videogram in the hard disk.Receive upload request, start and to upload program, the File Upload in the hard disk to server.
Start enters iOS operating system or Android operating system, and system is configured, and starts playlist and downloads, and operation playlist analysis program starts and plays the daily record production routine, waits for user's input.Server background is the background management system of an advertisement, mainly comprises the management of the video file that will play, the management of program play menu, the management of broadcast daily record etc.This management system runs on the server, and its network and portable terminal by internet network or telecommunications is interconnected.The management of video file comprises download and the deletion of video file; The management of playlist mainly comprises playing sequence, time and the number of times that programs, and plays the function of program play menu; Play daily record for the program playing list on the record move terminal.
When portable terminal enters duty, it can present display interface in liquid crystal display.When the user need to be by portable terminal input function in browser or any text input frame during input content, for example, when the user inputs such as " meishi " by keyboard, a series of vocabulary for user selection will appear on the preliminary election input block of the display interface of portable terminal, for example, " cuisines ", " American ", " good job ", " having nothing to do " etc.Preference based on the user, can also comprise the dictionary at least one local hard drive or the remote server, according to canned data in these dictionaries, can be preferentially in the preliminary election input block of portable terminal, common wordss are arranged in the front of preliminary election input block, for example, for a user who likes cuisines, " cuisines " may be its vocabulary of the most normal use, and therefore, it may be arranged in first position of preliminary election input block.
At this moment, because the preliminary election input block of display interface is in running order, the specific vocabulary that in the preliminary election input block, shows, " cuisines " that for example are in first position will trigger the preselected advertisements unit and enter duty.At the same time, " cuisines " word in the preliminary election input block can be transferred in the search database in local hard drive or the network hard disc by processor and search for, a series of information that will be relevant with " cuisines " are presented on and eject in the preselected advertisements unit of preliminary election input block below, for example present " cuisines purchase by group ", " cuisines community ", " Haidian District cuisines ", especially, can also show the advertising message that those clients that paid advertising expenditure wish to present to this specific user, company's mark of this client for example, the product image of promoting or play a series of contents such as video of particular advertisement content.
Advertising database in local data base or the Cloud Server is searched for, can be one by the independently search engine of the portable terminal among the present invention, it for example can be a kind of search engine that is similar to Baidu's search, it perhaps also can be the network search engines of the existing search engine of a kind of combination, and can't help portable terminal of the present invention and generate or safeguard, but indirect utilization the Search Results that causes of existing network search.
In the specific embodiment, this interface of input method includes but not limited to the interface of any known or input method in the future.This interface of input method is except providing above-mentioned available input function interface (being the preliminary election input block), when the user inputs the phonetic of certain specific vocabulary or five, stroke coding, the ad-hoc location of being presented in the preliminary election input block (is generally first position, do not list in for example second position but do not get rid of) vocabulary will obtain related text, figure and the video information that the advertising provider is desirable to provide by the mode of this locality or web search, to obtain the effect of advertisement.
The word content of the file of processing by analysis user, the word content of the file of perhaps browsing in the recent period, edit, processing, judge that the user is just at outline, thereby in conjunction with the content of user's input, in this locality or remote data base, obtain link, literal, image and even the video etc. of relevant advertisements.
When portable terminal according to the present invention by after the backstage is added up, is analyzed user's file, can judge this user's attribute: for example, region under it is judged in the online IP address during according to user's browsing page, such as Beijing etc.; According to the statistics of local file, analyze and judge the current outline of this user, such as food etc.Afterwards, when the user operates portable terminal input Pinyin of the present invention " bj ", will be according to this user's attribute, such as Beijing etc., comprehensively in local dictionary or network lexicon, search for, thereby with the prostatitis of " Beijing " prioritization in the preliminary election input block of display interface, and accordingly the advertisement relevant with " Beijing " preferentially is presented in the preselected advertisements unit.
Inputting display interface increases more than one advertisement column, after using spelling input method to input certain Chinese phonetic alphabet, just will show relevant advertisements in the advertisement column, for example, behind input a, the advertisement column of inputting display interface will show that first phonetic transcriptions of Chinese characters letter of advertisement user advertising title is the ad content of a beginning, and the sign advertisement relevant with word content or billboard can show that also other ad contents in the advertisement column can link with the advertisement user website simultaneously in advertisement column.
In sum, the invention provides a kind of mobile terminal advertisement method based on user input content, it takes full advantage of the information of user input content, provide a kind of completely newly, efficiently, advertisement presentation mode targetedly, it can utilize existing search technique, gives full play to ripe computing machine and the advantage of network technology, normal use that hardly can interference user, and the user can therefrom benefit, and it is comparatively speaking well a lot of that advertisement presents effect.
Although a preferred embodiment of the present invention only has been described here, its meaning be not limit the scope of the invention, applicability and configuration.On the contrary, to the detailed description of embodiment those skilled in the art are implemented.Will be understood that not departing from the definite spirit and scope of the invention situation of appended claims, can make suitable change and modification to some details.
Claims (10)
1. the mobile terminal advertisement method based on user input content has input function, and receives the input message of this mobile phone users by described input functional module, it is characterized in that:
Also have the input message processing capacity, utilize input information processing module that described user's input information is stored, analyzed;
And obtain described user's request feature by described analysis, and set up a user's request model with this;
Be connected by mobile Internet with the advertising database based on the Cloud Server storage;
Ad content in the described advertising database is searched for and screened, make its demand characteristic that meets described user or model;
Send described advertisement to this portable terminal, and play this ad content.
2. the mobile terminal advertisement method based on user input content according to claim 1 is characterized in that: described input function comprises a kind of in phonetic entry, keyboard input, gesture input, touch-control input, the brain wave input or selects wherein several combinations.
3. the mobile terminal advertisement method based on user input content according to claim 1 and 2 is characterized in that: described user's request feature comprises that terminal uses state, word frequency, the content of institute's browsing page, geographic position, sex, the one or more combination in the age.
4. the mobile terminal advertisement method based on user input content according to claim 3 is characterized in that: described word frequency is to judge by the proficiency that the user inputs vocabulary.
5. the mobile terminal advertisement method based on user input content according to claim 4 is characterized in that: described proficiency is judged with the time length of input and the incoming frequency in the setting-up time section.
6. the mobile terminal advertisement method based on user input content according to claim 1, it is characterized in that: described ad content derives from network, local data base and private database.
7. the mobile terminal advertisement method based on user input content according to claim 6, it is characterized in that: described ad content is in connection with up-to-date network information.
8. the mobile terminal advertisement method based on user input content according to claim 1 is characterized in that: described advertisement in this mobile terminal playing will be managed by the statistics accounting module.
9. the mobile terminal advertisement method based on user input content according to claim 8 is characterized in that: described statistics accounting module is used for counting user and clicks or viewing time.
10. the mobile terminal advertisement method based on user input content according to claim 9 is characterized in that: return expense or integration to the user of described portable terminal according to described statistical content.
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| CN2012105890585A CN103049868A (en) | 2012-12-31 | 2012-12-31 | Mobile terminal advertisement method based on user input content |
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| CN104717524A (en) * | 2015-01-15 | 2015-06-17 | 陈汉翔 | Accounting management system and method of backpack video advertisement |
| CN107886364A (en) * | 2017-11-18 | 2018-04-06 | 衡阳县海得利网络技术有限公司 | It is adapted to the internet of public place displaying advertisement to add electronic advertisement system |
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Application publication date: 20130417 |