CN102665101A - Advertisement data processing method, device and system - Google Patents
Advertisement data processing method, device and system Download PDFInfo
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- CN102665101A CN102665101A CN2012101238342A CN201210123834A CN102665101A CN 102665101 A CN102665101 A CN 102665101A CN 2012101238342 A CN2012101238342 A CN 2012101238342A CN 201210123834 A CN201210123834 A CN 201210123834A CN 102665101 A CN102665101 A CN 102665101A
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- 238000003672 processing method Methods 0.000 title claims abstract description 17
- 238000012544 monitoring process Methods 0.000 claims description 30
- 238000000034 method Methods 0.000 claims description 12
- 238000003860 storage Methods 0.000 abstract description 8
- 244000269722 Thea sinensis Species 0.000 description 5
- 230000005540 biological transmission Effects 0.000 description 5
- 230000014759 maintenance of location Effects 0.000 description 5
- 239000008267 milk Substances 0.000 description 5
- 210000004080 milk Anatomy 0.000 description 5
- 235000013336 milk Nutrition 0.000 description 5
- 241001413866 Diaphone Species 0.000 description 1
- 240000007711 Peperomia pellucida Species 0.000 description 1
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Abstract
The invention discloses an advertisement data processing method. An advertisement control file package and an advertisement application file package sent by an advertisement server are received, stored and decompressed, the advertisement control file package includes an advertisement control file corresponding to each channel, the advertisement application file package includes an advertisement application file and advertisement content of an advertisement, and the advertisement control file includes the playing time and storage path of the advertisement to be played by the corresponding channel; according to the selected playing channel and the advertisement control file corresponding to the channel, when the playing time is reached, the advertisement application file package corresponding to the playing time is downloaded from the storage path of the advertisement corresponding to the playing time and decompressed; the advertisement application file and the advertisement content are outputted to a digital television terminal, so that the digital television terminal can use the advertisement application file to display the corresponding advertisement content, and therefore the flexibility of advertisement data processing is enhanced.
Description
Technical field
The present invention relates to the digital television techniques field, be specifically related to method, Apparatus and system that ad data is handled.
Background technology
The essence of TV is the player of a stream data; Operator is pushed to STB with stream data; On the audio/video program content, do not do any extra work, the user is in case after the TV programme of a selected channel, just be in the process of the passive screen rendering content that televiews always.
In TV programme, insert ad contents such as picture character; Need be synthetic in advance to video and ad content before program broadcasts; When broadcast interface, video and advertisement are shown simultaneously then, like this ad content is embedded in the video content; Can destroy original video content, and video is decoded and recompile, complex disposal process, cost height.Some is the program data stream insertion diaphone video frequency program transmission code stream (TS as customization type; Transport Stream) in; Like this; (some hardware device can not supported or need complicated adjustment could support self-defining application data stream for DVB, DigitalVideoBroadcasting) standard can to meet DVB because of self-defined program stream.In addition, because be to be that unit transmits with the frequency when audio frequency and video are broadcast, code check is constant, and the restriction of maximum rate is arranged.If in audio/video program, insert self-defining application data stream again, can cause the situation of the rising and the loss of data of the error rate.
Summary of the invention
The embodiment of the invention provides a kind of processing method of ad data, can handle ad data flexibly, has improved the flexibility of data processing.
A kind of processing method of ad data comprises:
Advertisement control documents bag and advertisement applications file bag that reception and stores advertisements server issue; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing;
The said advertisement control documents of decompress(ion) bag, according to the channel selection and the said channel corresponding advertisement control documents of said broadcast, obtain said channel want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement;
When arriving said reproduction time,, download and the said reproduction time corresponding advertisement of decompress(ion) application file bag to the store path of said reproduction time corresponding advertisement;
Advertisement applications file and ad content behind the output decompress(ion) are given digital TV terminal, make digital TV terminal use said advertisement applications file to show corresponding advertising content.
A kind of processing method of ad data comprises:
Layout advertisement control documents bag and advertisement applications file bag; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing; Send advertisement control documents bag and advertisement applications file bag to STB; Make STB according to channel selection and the said channel corresponding advertisement control documents play, obtain said channel want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement; When arriving said reproduction time, download said reproduction time corresponding advertisement application file and ad content to the store path of said reproduction time corresponding advertisement; Use said advertisement applications file to show corresponding advertising content.
A kind of STB comprises:
Receiving element; Be used to receive advertisement control documents bag and the advertisement applications file bag that Advertisement Server issues; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing;
Memory cell is used to store advertisement control documents bag and the advertisement applications file bag that said receiving element receives;
The decompress(ion) unit is used for the advertisement control documents bag of the said cell stores of decompress(ion);
Selected cell is used for according to the advertisement control documents according to the channel selection of the said broadcast said decompress(ion) unit decompress(ion) corresponding with said channel;
Acquiring unit, be used to obtain channel that said selected cell selects want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement;
Download unit, when being used to arrive said reproduction time, the store path of the reproduction time corresponding advertisement of obtaining to said acquiring unit is downloaded said reproduction time corresponding advertisement application file bag;
Said decompress(ion) unit also is used for the advertisement applications file bag that the said download unit of decompress(ion) is downloaded;
Output unit, the advertisement applications file and the ad content that are used to export behind the said decompress(ion) unit decompress(ion) are given digital TV terminal, make digital TV terminal use said advertisement applications file to show corresponding advertising content.
A kind of Advertisement Server comprises:
The layout unit; Be used for layout advertisement control documents bag and advertisement applications file bag; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing;
Transmitting element; Be used for sending advertisement control documents bag and advertisement applications file bag to STB; Make STB according to channel selection and the said channel corresponding advertisement control documents play, obtain said channel want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement; When arriving said reproduction time, download said reproduction time corresponding advertisement application file and ad content to the store path of said reproduction time corresponding advertisement; Use said advertisement applications file to show corresponding advertising content.
A kind of ad data treatment system comprises: STB, Advertisement Server and digital TV terminal;
Said STB is the described STB of technique scheme, and said Advertisement Server is the described Advertisement Server of technique scheme.
Advertisement control documents bag and advertisement applications file bag that the embodiment of the invention adopts reception and stores advertisements server to issue; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing; The said advertisement control documents of decompress(ion) bag, according to the channel selection and the said channel corresponding advertisement control documents of said broadcast, obtain said channel want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement; When arriving said reproduction time,, download and the said reproduction time corresponding advertisement of decompress(ion) application file bag to the store path of said reproduction time corresponding advertisement; Advertisement applications file and ad content behind the output decompress(ion) are given digital TV terminal, make digital TV terminal use said advertisement applications file to show corresponding advertising content.Compare with in the prior art advertisement being synthesized earlier with video frequency program, the processing method of the ad data that the embodiment of the invention provides has improved advertisement transmission of data processing more flexible.
Description of drawings
Fig. 1 is an embodiment sketch map of the processing method of ad data in the embodiment of the invention;
Fig. 2 is another embodiment sketch map of the processing method of ad data in the embodiment of the invention;
Fig. 3 is an embodiment sketch map of STB in the embodiment of the invention;
Fig. 4 is another embodiment sketch map of STB in the embodiment of the invention;
Fig. 5 is another embodiment sketch map of STB in the embodiment of the invention;
Fig. 6 is another embodiment sketch map of STB in the embodiment of the invention;
Fig. 7 is an embodiment sketch map of Advertisement Server in the embodiment of the invention;
Fig. 8 is an embodiment sketch map of system in the embodiment of the invention.
Embodiment
The embodiment of the invention provides a kind of processing method of ad data, can handle ad data flexibly, has improved the flexibility of data processing.The embodiment of the invention also provides corresponding STB, Advertisement Server and system.Below be elaborated respectively.
Consult Fig. 1, an embodiment of the processing method of ad data comprises in the embodiment of the invention:
101, STB receives and the stores advertisements server issues advertisement control documents bag and advertisement applications file bag.
Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing.
Ad content refers to the information that the picture, literal of advertisement etc. will show, and the advertisement applications file is the web application page, quotes ad content and realizes the applied logic that advertisement shows through the w3c mode of standard.
The corresponding advertisement control documents of advertisement channel, said advertisement control documents comprise that each channel wants the reproduction time and the store path of advertisement playing.
In fact; STB receives the index description document that Advertisement Server issues earlier; Said index description document comprises version number and the down loading updating address of self, also comprises the version number and the down loading updating address of advertisement control documents bag and said advertisement applications file bag; Down loading updating address downloads ad control documents bag and advertisement applications file bag according to advertisement control documents bag of describing in the said index description document and advertisement applications file bag.
102, the said advertisement control documents of STB decompress(ion) bag, according to the channel selection and the said channel corresponding advertisement control documents of said broadcast, obtain said channel want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement.
Because of the corresponding advertisement control documents of a channel; So STB is according in progress channel selection and said channel corresponding advertisement control documents; Like the corresponding advertisement control documents of the corresponding advertisement control documents of central authorities' one cover 1, central authorities' two covers 2, the corresponding advertisement control documents 3 of Shenzhen satellite TV or the like; When in progress channel is Shenzhen satellite TV; Select corresponding advertisement control documents 3, select advertisement control documents 3 after, obtain the advertisement in the advertisement control documents 3 reproduction time and with the store path of said reproduction time corresponding advertisement.
The form that can comprise ad playing time and ad store path in each advertisement control documents, man-to-man association store of ad playing time and ad store path.
Table 1: the ad playing time and the store path table of comparisons
| The ad playing time | The ad store path |
| 19:31:00 | D/ advertisement data file/advertisement 1 |
| 20:20:10 | D/ advertisement data file/advertisement 2 |
| 21:25:00 | D/ advertisement data file/advertisement 3 |
| ...... | ...... |
When 103, STB arrives said reproduction time,, download and the said reproduction time corresponding advertisement of decompress(ion) application file bag to the store path of said reproduction time corresponding advertisement.
When arriving reproduction time; As when the 19:31:00; To the advertisement applications file and the ad content of path D/ advertisement data file/advertisement 1 downloads ad 1, if this advertisement is the U.S. milk tea of excellent pleasure, STB will download to the advertisement applications file and the ad content of the U.S. milk tea of excellent pleasure so.
104, advertisement applications file and the ad content behind the STB output decompress(ion) given digital TV terminal, makes digital TV terminal use said advertisement applications file to show corresponding advertising content.
After STB downloads to advertisement applications file and ad content; To the advertisement applications file and the ad content that download to be exported to digital TV terminal; For example download to the advertisement applications file and the ad content of the U.S. milk tea of excellent pleasure; The advertisement applications file and the ad content of the U.S. milk tea of excellent pleasure are exported to digital TV terminal, on digital TV terminal, will show the advertisement of the U.S. milk tea of excellent pleasure.
The technical scheme that the embodiment of the invention provides also comprises: monitor said version number, when said version number changes, upgrade the corresponding file bag according to said down loading updating address.
A kind of monitoring update scheme is: when said version number changes; Upgrade the corresponding file bag according to said down loading updating address; Specifically comprise: when the version number that monitors said index description document changes, continue the version number of said advertisement control documents bag of monitoring and advertisement applications file bag; When the version number of said advertisement control documents bag changes, upgrade said advertisement control documents bag according to the down loading updating address of said advertisement control documents bag;
When the version number of said advertisement applications file bag changes, upgrade said advertisement applications file bag according to the down loading updating address of said advertisement applications file bag.
Another kind of monitoring update scheme is: when said version number changes; Upgrade the corresponding file bag according to said down loading updating address, specifically comprise: monitor the version number of said index description document, the version number of advertisement control documents bag and the version number of advertisement applications file bag simultaneously; When the version number of said advertisement control documents bag changes, upgrade said advertisement control documents bag according to the down loading updating address of said advertisement control documents bag; When the version number of said advertisement applications file bag changes, upgrade said advertisement applications file bag according to the down loading updating address of said advertisement applications file bag.
Said advertisement control documents comprises that also said reproduction time wants the advertisement position of advertisement playing; When advertisement applications file behind the said output decompress(ion) and ad content are given digital TV terminal, also comprise: export the advertisement position of said ad content, said ad content is shown at said advertisement position.
In the embodiment of the invention; Advertisement control documents bag and advertisement applications file bag that reception and stores advertisements server issue; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing; The said advertisement control documents of decompress(ion) bag, according to the channel selection and the said channel corresponding advertisement control documents of said broadcast, obtain said channel want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement; When arriving said reproduction time,, download and the said reproduction time corresponding advertisement of decompress(ion) application file bag to the store path of said reproduction time corresponding advertisement; Advertisement applications file and ad content behind the output decompress(ion) are given digital TV terminal, make digital TV terminal use said advertisement applications file to show corresponding advertising content.Compare with in the prior art advertisement being synthesized earlier with video frequency program, the processing method of the ad data that the embodiment of the invention provides has improved advertisement transmission of data processing more flexible.
Consult Fig. 2, another embodiment of the processing method of the ad data that the embodiment of the invention provides comprises:
201, Advertisement Server layout advertisement control documents bag and advertisement applications file bag; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing.
The advertising provider will advertisement playing store in the Advertisement Server; Advertisement Server layout advertisement control documents bag and advertisement applications file bag; Also comprise the index description document; Said index description document comprises version number and the down loading updating address of self, also comprises the version number and the down loading updating address of advertisement control documents bag and said advertisement applications file bag.
202, Advertisement Server sends advertisement control documents bag and advertisement applications file bag to STB; Make STB according to channel selection and the said channel corresponding advertisement control documents play, obtain said channel want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement; When arriving said reproduction time, download said reproduction time corresponding advertisement application file and ad content to the store path of said reproduction time corresponding advertisement; Use said advertisement applications file to show corresponding advertising content.
Said advertisement control documents bag and advertisement applications file bag send to STB through procotol (IP, Internet Protocol) passage or object carousel agreement (OC, Object Carousel) passage.
In the embodiment of the invention; Layout advertisement control documents bag and advertisement applications file bag; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing; Send advertisement control documents bag and advertisement applications file bag to STB; Make STB according to channel selection and the said channel corresponding advertisement control documents play, obtain said channel want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement; When arriving said reproduction time, download said reproduction time corresponding advertisement application file and ad content to the store path of said reproduction time corresponding advertisement; Use said advertisement applications file to show corresponding advertising content.
Compare with in the prior art advertisement being synthesized earlier with video frequency program, the processing method of the ad data that the embodiment of the invention provides has improved advertisement transmission of data processing more flexible.
Consult Fig. 3, an embodiment of the STB that the embodiment of the invention provides comprises:
Receiving element 301; Be used to receive advertisement control documents bag and the advertisement applications file bag that Advertisement Server issues; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing;
Decompress(ion) unit 303 is used for the advertisement control documents bag that the said memory cell 302 of decompress(ion) is stored;
Acquiring unit 305, be used to obtain channel that said selected cell 304 selects want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement;
Said decompress(ion) unit 303 also is used for the advertisement applications file bag that the said download unit 306 of decompress(ion) is downloaded;
In the embodiment of the invention; Receiving element 301 is used to receive advertisement control documents bag and the advertisement applications file bag that Advertisement Server issues; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing; Advertisement control documents bag and advertisement applications file bag that the said receiving element 301 of memory cell 302 storages receives; The advertisement control documents bag of said memory cell 302 storages of decompress(ion) unit 303 decompress(ion)s; Selected cell 304 is according to the advertisement control documents according to the channel selection of said broadcast said decompress(ion) unit 303 decompress(ion)s corresponding with said channel; Acquiring unit 305 obtain channel that said selected cell 304 selects want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement; When download unit 306 arrived said reproduction time, the store path of the reproduction time corresponding advertisement of obtaining to said acquiring unit 305 was downloaded said reproduction time corresponding advertisement application file bag; The advertisement applications file bag that 303 decompress(ion)s said download unit 306 in said decompress(ion) unit is downloaded; Advertisement applications file and ad content behind the said decompress(ion) of output unit 307 outputs unit 303 decompress(ion)s are given digital TV terminal, make digital TV terminal use said advertisement applications file to show corresponding advertising content.Compared with prior art, the STB that the embodiment of the invention provides has improved advertisement transmission of data processing more flexible.
Consult Fig. 4, on the basis of the corresponding embodiment of above-mentioned Fig. 3, another embodiment of the STB that the embodiment of the invention provides also comprises:
Said receiving element 301; Also be used to receive the index description document that Advertisement Server issues; Said index description document comprises the version number of self and downloads the down loading updating address, also comprises the version number and download down loading updating address of advertisement control documents bag and said advertisement applications file bag;
Said memory cell 302 also is used to store the index description document that said receiving element 301 receives;
Said download unit 306, the advertisement control documents bag that also is used for describing and the download down loading updating address downloads ad control documents bag and the advertisement applications file bag of advertisement applications file bag according to the index description document of said memory cell 302 storages;
In the embodiment of the invention; Said receiving element 301 receives the index description document that Advertisement Server issues; Said index description document comprises the version number of self and downloads the down loading updating address, also comprises the version number and download down loading updating address of advertisement control documents bag and said advertisement applications file bag; The index description document that the said receiving element 301 of said memory cell 302 storages receives; The advertisement control documents bag of describing in the index description document of said download unit 306 according to said memory cell 302 storages and the download down loading updating address downloads ad control documents bag and the advertisement applications file bag of advertisement applications file bag; The said version number of monitoring unit 308 monitoring when said version number changes, upgrades the corresponding file bag according to said down loading updating address.Compared with prior art, the STB that the embodiment of the invention provides can upgrade at any time, does not need during renewal to synthesize with video data again, has improved the ad data processing more flexible.
Consult Fig. 5, on the basis of above-mentioned Fig. 3 or Fig. 4 embodiment, another embodiment of STB provided by the invention also comprises:
Said monitoring unit 308 specifically is used to monitor said version number, when the version number that monitors said index description document changes, continues the version number of said advertisement control documents bag of monitoring and advertisement applications file bag;
First updating block 309 when the version number of the advertisement control documents bag that also is used for monitoring when said monitoring unit 308 changes, upgrades said advertisement control documents bag according to the down loading updating address of said advertisement control documents bag; When version number that said monitoring unit monitors said advertisement applications file bag changes, upgrade said advertisement applications file bag according to the down loading updating address of said advertisement applications file bag.
Consult Fig. 6, on the basis of above-mentioned Fig. 3 or Fig. 4 embodiment, another embodiment of STB provided by the invention also comprises:
Said monitoring unit 308 specifically is used for monitoring simultaneously the version number of said index description document, the version number of advertisement control documents bag and the version number of advertisement applications file bag;
Second updating block 310 when the version number of the advertisement control documents bag that is used for monitoring when said monitoring unit changes, upgrades said advertisement control documents bag according to the down loading updating address of said advertisement control documents bag; When the version number of the advertisement applications file bag that monitors when said monitoring unit changes, upgrade said advertisement applications file bag according to the down loading updating address of said advertisement applications file bag.
On the basis of the foregoing description, another embodiment of STB provided by the invention also comprises:
Said output unit 307 also is used for when said advertisement control documents comprises that also said reproduction time is wanted the advertisement position of advertisement playing, exporting the advertisement position of said ad content, and said ad content is shown at said advertisement position.
Consult Fig. 7, an embodiment of the Advertisement Server that the embodiment of the invention provides comprises:
Transmitting element 402; Be used for sending the advertisement control documents bag and the advertisement applications file bag of 401 layouts of said layout unit to STB; Make STB according to channel selection and the said channel corresponding advertisement control documents play, obtain said channel want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement; When arriving said reproduction time, download said reproduction time corresponding advertisement application file and ad content to the store path of said reproduction time corresponding advertisement; Use said advertisement applications file to show corresponding advertising content.
In the embodiment of the invention; Layout unit 401 layout advertisement control documents bags and advertisement applications file bag; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing; Transmitting element 402 sends the advertisement control documents bag and the advertisement applications file bag of said layout unit 401 layouts to STB; Make STB according to channel selection and the said channel corresponding advertisement control documents play, obtain said channel want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement; When arriving said reproduction time, download said reproduction time corresponding advertisement application file and ad content to the store path of said reproduction time corresponding advertisement; Use said advertisement applications file to show corresponding advertising content.Compared with prior art, the Advertisement Server that provides of the embodiment of the invention can improve the ad data processing more flexible.
Consult Fig. 8, an embodiment of the ad data treatment system that the embodiment of the invention provides comprises: STB 30, Advertisement Server 40 and digital TV terminal 50;
Said STB 30; Be used to receive and stores advertisements server the advertisement control documents bag and the advertisement applications file bag that issue; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing; The said advertisement control documents of decompress(ion) bag, according to the channel selection and the said channel corresponding advertisement control documents of said broadcast, obtain said channel want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement; When arriving said reproduction time,, download and the said reproduction time corresponding advertisement of decompress(ion) application file bag to the store path of said reproduction time corresponding advertisement; Advertisement applications file and ad content behind the output decompress(ion) are given digital TV terminal, make digital TV terminal use said advertisement applications file to show corresponding advertising content.
Said digital TV terminal 50 is used to use said advertisement applications file to show corresponding advertising content.
The ad data treatment system that the embodiment of the invention provides can improve the ad data processing more flexible.
One of ordinary skill in the art will appreciate that all or part of step in the whole bag of tricks of the foregoing description is to instruct relevant hardware to accomplish through program; This program can be stored in the computer-readable recording medium, and storage medium can comprise: ROM, RAM, disk or CD etc.
More than processing method, device and the system of the ad data that the embodiment of the invention provided carried out detailed introduction; Used concrete example among this paper principle of the present invention and execution mode are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that on embodiment and range of application, all can change, in sum, this description should not be construed as limitation of the present invention.
Claims (14)
1. the processing method of an ad data is characterized in that, comprising:
Advertisement control documents bag and advertisement applications file bag that reception and stores advertisements server issue; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing;
The said advertisement control documents of decompress(ion) bag, according to the channel selection and the said channel corresponding advertisement control documents of said broadcast, obtain said channel want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement;
When arriving said reproduction time,, download and the said reproduction time corresponding advertisement of decompress(ion) application file bag to the store path of said reproduction time corresponding advertisement;
Advertisement applications file and ad content behind the output decompress(ion) are given digital TV terminal, make digital TV terminal use said advertisement applications file to show corresponding advertising content.
2. method according to claim 1 is characterized in that, before advertisement control documents bag that said reception and stores advertisements server issue and the advertisement applications file bag, also comprises:
The index description document that reception and stores advertisements server issue, said index description document comprises version number and the down loading updating address of self, also comprises the version number and the down loading updating address of advertisement control documents bag and said advertisement applications file bag;
Down loading updating address downloads ad control documents bag and advertisement applications file bag according to advertisement control documents bag of describing in the said index description document and advertisement applications file bag;
Also comprise:
Monitor said version number, when said version number changes, upgrade the corresponding file bag according to said down loading updating address.
3. method according to claim 2 is characterized in that, the said version number of said monitoring when said version number changes, upgrades the corresponding file bag according to said down loading updating address, specifically comprises:
When the version number that monitors said index description document changes, continue the version number of said advertisement control documents bag of monitoring and advertisement applications file bag;
When the version number of said advertisement control documents bag changes, upgrade said advertisement control documents bag according to the down loading updating address of said advertisement control documents bag;
When the version number of said advertisement applications file bag changes, upgrade said advertisement applications file bag according to the down loading updating address of said advertisement applications file bag.
4. method according to claim 2 is characterized in that, the said version number of said monitoring when said version number changes, upgrades the corresponding file bag according to said down loading updating address, specifically comprises:
Monitor the version number of said index description document, the version number of advertisement control documents bag and the version number of advertisement applications file bag simultaneously;
When the version number of said advertisement control documents bag changes, upgrade said advertisement control documents bag according to the down loading updating address of said advertisement control documents bag;
When the version number of said advertisement applications file bag changes, upgrade said advertisement applications file bag according to the down loading updating address of said advertisement applications file bag.
5. according to any described method of claim 1～4, it is characterized in that said advertisement control documents comprises that also said reproduction time wants the advertisement position of advertisement playing;
When advertisement applications file behind the said output decompress(ion) and ad content are given digital TV terminal, also comprise:
Export the advertisement position of said ad content, said ad content is shown at said advertisement position.
6. the processing method of an ad data is characterized in that, comprising:
Layout advertisement control documents bag and advertisement applications file bag; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing;
Send advertisement control documents bag and advertisement applications file bag to STB; Make STB according to channel selection and the said channel corresponding advertisement control documents play, obtain said channel want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement; When arriving said reproduction time, download said reproduction time corresponding advertisement application file and ad content to the store path of said reproduction time corresponding advertisement; Use said advertisement applications file to show corresponding advertising content.
7. method according to claim 6 is characterized in that, said advertisement control documents bag and advertisement applications file bag send to STB through procotol IP tunnel or object carousel OC passage.
8. a STB is characterized in that, comprising:
Receiving element; Be used to receive advertisement control documents bag and the advertisement applications file bag that Advertisement Server issues; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing;
Memory cell is used to store advertisement control documents bag and the advertisement applications file bag that said receiving element receives;
The decompress(ion) unit is used for the advertisement control documents bag of the said cell stores of decompress(ion);
Selected cell is used for according to the advertisement control documents according to the channel selection of the said broadcast said decompress(ion) unit decompress(ion) corresponding with said channel;
Acquiring unit, be used to obtain channel that said selected cell selects want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement;
Download unit, when being used to arrive said reproduction time, the store path of the reproduction time corresponding advertisement of obtaining to said acquiring unit is downloaded said reproduction time corresponding advertisement application file bag;
Said decompress(ion) unit also is used for the advertisement applications file bag that the said download unit of decompress(ion) is downloaded;
Output unit, the advertisement applications file and the ad content that are used to export behind the said decompress(ion) unit decompress(ion) are given digital TV terminal, make digital TV terminal use said advertisement applications file to show corresponding advertising content.
9. STB according to claim 6 is characterized in that, also comprises:
Said receiving element; Also be used to receive the index description document that Advertisement Server issues; Said index description document comprises the version number of self and downloads the down loading updating address, also comprises the version number and download down loading updating address of advertisement control documents bag and said advertisement applications file bag;
Said memory cell also is used to store the index description document that said receiving element receives;
Said download unit, the advertisement control documents bag that also is used for describing and the download down loading updating address downloads ad control documents bag and the advertisement applications file bag of advertisement applications file bag according to said index description document;
Monitoring unit is used to monitor said version number, when said version number changes, upgrades the corresponding file bag according to said down loading updating address.
10. STB according to claim 9 is characterized in that, also comprises:
Said monitoring unit specifically is used to monitor said version number, when the version number that monitors said index description document changes, continues the version number of said advertisement control documents bag of monitoring and advertisement applications file bag;
First updating block when version number of the advertisement control documents bag that also is used for monitoring when said monitoring unit changes, upgrades said advertisement control documents bag according to the down loading updating address of said advertisement control documents bag; When version number that said monitoring unit monitors said advertisement applications file bag changes, upgrade said advertisement applications file bag according to the down loading updating address of said advertisement applications file bag.
11. STB according to claim 9 is characterized in that, also comprises:
Said monitoring unit specifically is used for monitoring simultaneously the version number of said index description document, the version number of advertisement control documents bag and the version number of advertisement applications file bag;
Second updating block when version number of the advertisement control documents bag that is used for monitoring when said monitoring unit changes, upgrades said advertisement control documents bag according to the down loading updating address of said advertisement control documents bag; When the version number of the advertisement applications file bag that monitors when said monitoring unit changes, upgrade said advertisement applications file bag according to the down loading updating address of said advertisement applications file bag.
12. any according to Claim 8～11 described STB is characterized in that,
Said output unit also is used for when said advertisement control documents comprises that also said reproduction time is wanted the advertisement position of advertisement playing, exporting the advertisement position of said ad content, and said ad content is shown at said advertisement position.
13. an Advertisement Server is characterized in that, comprising:
The layout unit; Be used for layout advertisement control documents bag and advertisement applications file bag; Said advertisement control documents bag comprises each channel corresponding advertisement control documents; Said advertisement applications file bag comprises the advertisement applications file and the ad content of advertisement, and said advertisement control documents comprises that corresponding channel wants the reproduction time and the store path of advertisement playing;
Transmitting element; Be used for sending the advertisement control documents bag and the advertisement applications file bag of said layout unit layout to STB; Make STB according to channel selection and the said channel corresponding advertisement control documents play, obtain said channel want advertisement playing reproduction time and with the store path of said reproduction time corresponding advertisement; When arriving said reproduction time, download said reproduction time corresponding advertisement application file and ad content to the store path of said reproduction time corresponding advertisement; Use said advertisement applications file to show corresponding advertising content.
14. an ad data treatment system is characterized in that, comprising: STB, Advertisement Server and digital TV terminal;
Said STB is aforesaid right requirement 8～12 any described STBs;
Said Advertisement Server is aforesaid right requirement 13 described Advertisement Servers.
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| CN2012101238342A CN102665101A (en) | 2012-04-25 | 2012-04-25 | Advertisement data processing method, device and system |
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| CN2012101238342A CN102665101A (en) | 2012-04-25 | 2012-04-25 | Advertisement data processing method, device and system |
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Application publication date: 20120912 |