CN102456378A - Film additional content collecting and displaying system and method - Google Patents

Abstract

A video additional content collection and display system, including: a definition module defines the additional content of each object in the video, and puts it into the video screen; when the display unit displays the video, the detection module detects the video in the current playing screen Whether there is additional content for the object; if yes, the display module displays a prompt mark in the pre-framed area; when the prompt mark is triggered, the storage module stores the additional content corresponding to the object in the current playing screen into the collector; If the viewer clicks the start button of the collector during the video playback, the display module pauses the video playback and displays the additional content corresponding to the object; and if the viewer does not click the start button, then displays the additional content when the video playback ends. The invention also provides a method for collecting and displaying video additional content. The advertisement content corresponding to the object in the video screen can be watched at any time by using the present invention.

Description

System and method for collecting and displaying video additional content

technical field

The invention relates to an advertising method, in particular to a system and method for collecting and displaying additional content of a film.

Background technique

Placement marketing has been widely used in TV or TV plots. By allowing audiences to immerse themselves in the plot and reinterpret the value of the product, it can enhance the product image. However, current placement marketing has the following disadvantages. First, lack of product information: Viewers cannot obtain product information from TV or movie plots. Second, brand visibility is not high: in reality, not all products can have very obvious trademarks like cars. For example, mobile phones, high-heeled shoes and even sightseeing spots do not have obvious trademarks in the film. If the camera is overemphasized The trademarks of these commodities will, on the contrary, cause resentment among the audience. Third, the current placement marketing is difficult to obtain product access: consumers do not know where to buy the product when they have a shopping desire, and they need to spend a lot of search costs to complete the transaction.

Contents of the invention

In view of the above, it is necessary to provide a system for collecting and displaying additional content of videos, which prompts the objects appearing in the current playing screen of the film to have pre-installed advertisements through prompt signs, accepts the viewer's selection, and displays the content in the current playing screen The additional content corresponding to the object is stored in a collector, and the additional content is played by opening the collector during the playing of the video, at the end of the video, or at any time after the end of the video.

It is also necessary to provide a method for collecting and displaying additional content of a video, which can play the additional content corresponding to the object in the selected screen by opening the collector during the playback of the video, at the end of the video, or at any time after the end of the video .

A video additional content collection and display system runs on an electronic device. The system includes: the definition module is used to define the additional content of each object in the movie, and puts the corresponding additional content into the movie screen according to the time when each object appears in the movie; the detection module is used to display when the display unit displays the When describing a video, the object in the current playing screen of the video is detected; the display module is used to display a prompt mark in the pre-framed area when the detection result is that the object in the current playing screen has additional content; The storage module is used to store the additional content corresponding to the object in the current playing screen into a collector when the prompt mark is triggered; the detection module is also used to detect whether the viewer clicks during the movie playback and the display module is also used to display the data stored in the collector on the display unit when it is not detected that the viewer clicks the start button of the collector during the playing of the film. The additional content corresponding to the object in the video, or when it is detected that the viewer clicks the start button of the collector during the video playback, the video playback will be paused, and the additional content corresponding to the object stored in the collector will be displayed on the on the display unit.

A method for collecting and displaying video additional content, which runs in an electronic device. The method includes: defining the additional content of each object in the film, and placing its corresponding additional content into the picture of the film according to the appearance time of each object in the film; displaying the film through a display unit; Objects in the current playback screen are detected. If the detection result is that the object in the current playback screen has additional content, a prompt mark will be displayed in the pre-selected area; when the prompt mark is triggered, the current The additional content corresponding to the object in the playback screen is stored in a collector; detect whether the viewer clicks the start button of the collector during the video playback; if it is not detected that the viewer clicks the collector during the video playback start button, then the additional content corresponding to the object stored in the collector will be displayed on the display unit at the end of the video playback; or if it is detected that the viewer clicks the start button of the collector during the video playback, The video playback is paused, and the additional content corresponding to the object stored in the collector is displayed on the display unit.

Compared with the prior art, the system and method for collecting and displaying additional content of a movie uses a prompting sign to prompt that the object appearing in the current playing screen of the movie has a pre-installed advertisement, and accepts the viewer's selection, and then the content in the current playing screen The additional content corresponding to the object is stored in a collector, and the additional content is played by opening the collector during video playback, at the end of the video, or at any time after the end of the video, which overcomes the current placement in marketing advertisements The lack of commodity information, low brand visibility, and difficulty in obtaining product channels and other defects, and this method can eliminate the shortcomings that affect other audiences to enjoy the film.

Description of drawings

FIG. 1 is a schematic view of the operating environment of a preferred embodiment of the system for collecting and displaying video additional content according to the present invention.

FIG. 2 is a functional block diagram of the system for collecting and displaying video additional content in FIG. 1 .

FIG. 3 is a flow chart of a preferred embodiment of the method for collecting and displaying video additional content according to the present invention.

FIG. 4 illustrates a schematic diagram of displaying prompt signs on a display unit.

Description of main component symbols

electronic device 1 Display unit 2 Video additional content collection and display system 10 storage device 20 Processor 30 Define the module 100 set module 102 detection module 104 display module 106 storage module 108 collector 110 Prompt logo o

Detailed ways

As shown in FIG. 1 , it is a schematic view of the operating environment of a preferred embodiment of the system for collecting and displaying video additional content of the present invention. The video additional content collection and display system 10 runs in an electronic device 1 , which can be a mobile phone, a portable computer, a palmtop computer, a desktop computer, a TV, etc., and includes a storage device 20 and a processor 30 . The electronic device 1 has a built-in or externally connected display unit 2 .

In this embodiment, the video additional content collection and display system 10 is installed in the storage device 20 or fixed in the operating system of the electronic device 1 in the form of software programs or instructions. In other embodiments, the storage device 20 may be an external memory of the electronic device 1 .

The processor 30 executes the program code of the video additional content collection and display system 10, that is, uses a prompt mark (such as a small black dot O as shown in FIG. Added additional content (such as advertisements), receive the viewer's selection, store the additional content corresponding to the object in the current playing screen in a collector 110, and any When the collector 110 is opened, the additional content corresponding to the object is displayed.

Wherein, the object can be a commodity, and the additional content includes a keyword component of the object, a price, an advertisement layout composed of text, sound, video and its layout, and a network link.

As shown in FIG. 2 , it is a functional block diagram of the video additional content collection and display system 10 in FIG. 1 . The video additional content collection and display system 10 includes: a definition module 100 , a setting module 102 , a detection module 104 , a display module 106 , a storage module 108 , and a collector 110 . The collector 110 can also be a program module plugged into existing playing software.

The definition module 100 is used to define the additional content of each object in the video, and put the corresponding additional content into the frame of the video according to the appearance time of each object in the video. The storage module 108 stores the additional content of each object into the image format file of the movie. Specifically, the storage module 108 records each object and its corresponding additional content in the form of a list in the image format file.

The definition module 100 is also used to define the color and shape of the prompt logo. FIG. 4 illustrates the prompt mark by taking the small black dot O as an example.

The setting module 102 is used to use a graphic frame selection tool to pre-select an area in the image of the movie as the display area of the prompt logo, and set the prompt logo every time it appears according to the appearance time of each object in the movie. The start time and end time in the movie.

While the display unit 2 is displaying the movie, the detection module 104 detects the objects in the current playing frame of the movie to detect whether there is additional content in the object in the current playing frame. If the detection result is that the object in the current playing screen has additional content, the display module 106 displays the set prompt logo in the pre-framed area. In this embodiment, the display module 106 may display the prompt logo in a flashing manner, that is, the set prompt logo flashes in a pre-framed area.

If the viewer is interested in a certain object in the current playing picture, the prompt mark can be triggered, and the object in the current playing picture recorded in the list (that is, the list in the above-mentioned video format file) will be selected, The storage module 108 retrieves the additional content corresponding to the selected object from the image format file and stores it in the collector 110 . The triggering mentioned here means that the viewer operates the electronic device 1 through a handle specially made for triggering the prompt mark, for example, the handle may be a remote control board integrated with the function of triggering the prompt mark.

The detection module 104 is also used to detect whether the viewer clicks the start button of the collector 110 during the movie playing process. In this embodiment, the start key is a hardware or software trigger key, which can be set on the specially made handle or on the interface of the playing software. For example, when the electronic device 1 is a TV, the activation key may be a key set on a remote control panel of the TV.

When it is detected that the viewer clicks the start button of the collector 110 during the playing of the movie, the display module 106 pauses the playing of the movie, and displays the additional content corresponding to the object stored in the collector 110 on the display unit 2 on. If it is not detected that the viewer clicks the start button of the collector 110 during the video playback, the display module 106 displays the additional content corresponding to the object on the display unit 2 when the video playback ends.

In addition, when the detection module 104 does not detect that the viewer clicks the start button of the collector 110 during the video playback, the display module 106 of this embodiment may not display the additional information corresponding to the object when the video playback ends. content, and at any time after the video is played, the audience clicks the start button of the collector 110 to display the additional content corresponding to the object on the display unit 2 .

In other embodiments, the number of the prompt marks is not limited to one, and it may be equal to the number of objects in the current playing screen of the movie. The setting module 102 can use a graphic frame selection tool to pre-select an area around each object in the video as the display area of the prompt logo. When the detection module 104 detects that one or more objects in the current playing screen have additional content, the display module 106 displays the prompt logo in a pre-framed area around the one or more objects. That is to say, the number of the frame selection areas is equal to the number of the prompt marks.

As shown in FIG. 3 , it is a flow chart of a preferred embodiment of the method for collecting and displaying video additional content according to the present invention.

In step S01, the definition module 100 defines the additional content of each object in the video, and puts the corresponding additional content into the frame of the video according to the appearance time of each object in the video. The storage module 108 stores the additional content of each object into the image format file of the movie, and records each object and its corresponding additional content in the form of a list in the image format file.

In this step, the definition module 100 also defines the color and shape of the prompt mark (the black dot O as shown in Figure 4), and the setting module 102 uses a graphic frame selection tool to pre-frame the region in the image of the film , as the display area of the prompt mark, and according to the appearance time of each object in the film, set the start time and end time of each appearance of the prompt mark in the film.

In step S02, while the display unit 2 is displaying the video, the detection module 104 detects the object in the current playback screen of the video, and in step S03, detects whether there is an additional object in the current playback screen. content. If the detection result is that the object in the current playing frame has additional content, then go to step S04; if the detection result is that no additional content is detected in the object in the current playing frame, then return to step S02.

In step S04, the display module 106 displays the set prompt logo in the pre-framed area.

In step S05, the detection module 104 detects whether the viewer triggers the displayed logo. If the viewer triggers the displayed prompting sign, the process proceeds to step S06; on the contrary, if the viewer does not trigger the prompting sign, the process ends directly.

Step S06, the object in the current playing screen recorded in the list (that is, the list in the above-mentioned video format file) will be selected, and the storage module 108 will recall the additional content corresponding to the selected object from the video format file out and stored in the collector 110.

In step S07, the detection module 104 detects whether the viewer clicks the start button of the collector 110 during the video playing process. If the viewer clicks the start button of the collector 110 during the movie playing, the process goes to step S08. If the start button of the collector 110 is not clicked, then the process goes to step S09. In this embodiment, the start key is a hardware or software trigger key, which can be set on a specially made handle or on the interface of the playback software.

In step S08 , the display module 106 pauses the video playback, and displays the additional content corresponding to the object stored in the collector 110 on the display unit 2 .

In step S09, the display module 106 displays the additional content corresponding to the object on the display unit 2 when the video playback ends. In this step, the display module 106 in this embodiment may also not display the additional content of the object when the movie is played, but at any time after the movie is played, the audience clicks the start button of the collector 110 operation to display additional content on the display unit 2 .

Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention without limitation. Although the present invention has been described in detail with reference to the preferred embodiments, those of ordinary skill in the art should understand that the technical solutions of the present invention can be Modifications or equivalent replacements can be made without departing from the spirit and scope of the technical solutions of the present invention.

Claims (10)

1. a film additional content is collected and display packing, runs in the electronic installation, it is characterized in that this method comprises:

Define the additional content of each object in the film, and insert in the picture of film according to the time of occurrence of each object in the film additional content that it is corresponding;

Show film through display unit;

When showing film, the object in the film current playing frames is detected, if there is additional content in the detecting result for the object in this current broadcasting pictures, then in the zone of predefined frame choosing, show a prompting sign;

When this prompting sign was triggered, the additional content that the object in this current broadcasting pictures is corresponding deposited in the gatherer;

Whether the detecting spectators have clicked the start key of gatherer in the movie process;

If in the movie process, do not detect the start key that spectators click this gatherer, then, movie on display unit, shows the corresponding additional content of storing in this gatherer of said object when finishing; Or

If in the movie process, detect the start key that spectators have clicked this gatherer, then suspend movie, and on display unit, show the corresponding additional content of storing in this gatherer of said object.

2. film additional content as claimed in claim 1 is collected and display packing, it is characterized in that said additional content comprises the keyword assembly of object, price, and the advertisement layout by literal, sound, image and composing thereof are formed reaches network linking.

3. film additional content as claimed in claim 2 is collected and display packing, it is characterized in that, this method also comprises after the definition step:

Each object and additional content thereof in the film are stored in the image format files of said film.

4. film additional content as claimed in claim 1 is collected and display packing, it is characterized in that this method also comprises:

Define the CF of said prompting sign;

Utilize the graphical boxes selection tool to select said zone at the image center of film in advance, as the viewing area of said prompting sign; And

According to the time of occurrence of each object in film, said prompting sign is set appears at start time and the concluding time in the film at every turn.

5. film additional content as claimed in claim 1 is collected and display packing, it is characterized in that this method also comprises:

If in the movie process, do not detect the start key that spectators click this gatherer; The random time after movie finishes then; Receive the operation that spectators click the start key of said gatherer, on display unit, show the corresponding additional content of storing in this gatherer of said object.

6. film additional content as claimed in claim 1 is collected and display packing; It is characterized in that; The number of said prompting sign equals the number of the object in the current playing frames, and the zone of said frame choosing is around each object, and the number of frame favored area equals the number of said prompting sign.

7. a film additional content is collected and display system, runs in the electronic installation, it is characterized in that this system comprises:

Definition module is used for defining the additional content of each object of film, and inserts in the picture of film according to the time of occurrence of each object in the film additional content that it is corresponding;

Detecting module is used for when display unit shows said film, and the object in the film current playing frames is detected;

Display module is used for when there is additional content in above-mentioned detecting result for the object of this current broadcasting pictures, shows that in the zone of predefined frame choosing a prompting identifies;

Memory module is used for when this prompting sign is triggered, and the additional content that the object in this current broadcasting pictures is corresponding deposits in the gatherer;

Said detecting module also is used for detecting whether spectators have clicked gatherer in the movie process start key; And

Said display module; Also be used for not detecting spectators when clicking the start key of this gatherer when the movie process;, movie on display unit, shows the corresponding additional content of storing in this gatherer of said object when finishing; Or, suspend movie, and the corresponding additional content of storing in the gatherer of said object is presented on the display unit when detecting spectators in the movie process when having clicked the start key of this gatherer.

8. film additional content as claimed in claim 7 is collected and display system; It is characterized in that said memory module also is used for each object and additional content thereof are deposited in the image format files of said film, wherein; Said additional content comprises the keyword assembly of object; Price, the advertisement layout by literal, sound, image and composing thereof are formed reaches network linking.

9. film additional content as claimed in claim 7 is collected and display system, it is characterized in that, said definition module also is used to define the CF of said prompting sign.

10. film additional content as claimed in claim 7 is collected and display system; It is characterized in that; This system also comprises module is set, and is used to utilize the graphical boxes selection tool to select said zone at the image center of film in advance, as the viewing area of said prompting sign; And, said prompting sign is set appears at start time and the concluding time in the film at every turn according to the time of occurrence of each object in film.

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