CN102438205B - Method and system for pushing service based on action of mobile user - Google Patents
Method and system for pushing service based on action of mobile user Download PDFInfo
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- CN102438205B CN102438205B CN201210014480.8A CN201210014480A CN102438205B CN 102438205 B CN102438205 B CN 102438205B CN 201210014480 A CN201210014480 A CN 201210014480A CN 102438205 B CN102438205 B CN 102438205B
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- 238000000034 method Methods 0.000 title claims abstract description 33
- 238000007726 management method Methods 0.000 claims abstract description 55
- 238000007405 data analysis Methods 0.000 claims abstract description 24
- 238000013523 data management Methods 0.000 claims abstract description 21
- 230000006854 communication Effects 0.000 claims abstract description 19
- 238000004891 communication Methods 0.000 claims abstract description 14
- 230000011664 signaling Effects 0.000 claims abstract description 11
- 230000008878 coupling Effects 0.000 claims description 5
- 238000010168 coupling process Methods 0.000 claims description 5
- 238000005859 coupling reaction Methods 0.000 claims description 5
- 238000004458 analytical method Methods 0.000 abstract description 6
- 238000005516 engineering process Methods 0.000 description 4
- 238000010295 mobile communication Methods 0.000 description 4
- 238000012545 processing Methods 0.000 description 2
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Abstract
The invention relates to a method and system for pushing a service based on the action of a mobile user. The method comprises the following steps of: A) associating a label; B) analyzing the label; and C) sending service information corresponding to the label to the mobile user. The system comprises a label data management system, a signaling sharing platform, a data analysis management system, a service pushing engine and a service management system. According to the method and system provided by the invention, the requirement of a user is acquired in real time on the basis of voice communication signaling of the user, and a corresponding service product is recommended to the user in real time on a corresponding marketing channel. Compared with the instantaneity of the traditional ex post analysis of the mobile user, the instantaneity is greatly promoted.
Description
Technical field
The present invention relates to mobile communication technology field, be specifically related to a kind of method and system of the service propelling based on mobile subscriber's behavior.
Background technology
Development along with mobile communication technology, mobile communication has become user and has adopted the most widely used communication mode, especially as the communication mode of daily life and business, in mobile subscriber's life, occupy an important position, and rely on the value-added service of mobile communication also thereupon developed.Common mobile phone value-added service implementation is divided into note, voice, WAP etc.
In prior art, have by mobile phone wireless Internet data mobile phone user behavior analysis, obtain this user's custom and hobby, and recommend the relevant report of corresponding service product as it, specifically by the URL(uniform resource locator) (URL) of website, undertaken that simple coupling carries out.But for voice communication instruction, be not also the demand that Real-time Obtaining user is carried out on basis at present, and recommend in real time the technology of corresponding service product to occur in the marketing channel of appointment.
Summary of the invention
For the deficiencies in the prior art, one of object of the present invention is intended to provide a kind of method of the service propelling based on mobile subscriber's behavior for voice communication instruction.
Two of object of the present invention is intended to provide the system of the service push method of a kind of realization for voice communication instruction based on mobile subscriber's behavior.
For achieving the above object, the present invention adopts following technical scheme:
A method for service propelling based on mobile subscriber's behavior, comprises the following steps:
A, in label data management system, each called-number and label are carried out associated, at least associated label of described each called-number, corresponding at least one business information of each label;
B, mobile subscriber make a call, data analysis management system is inquired about called-number and is mated the label being associated, the described label being associated is by associated rank from height to low sequence successively, and the corresponding business information of preceding label that sorts sorts to low from height successively according to corresponding level;
The corresponding business information of label that C, propelling movement are associated is to mobile subscriber.
Wherein, the method that in performing step A, called-number is associated with label comprises:
A1, collection called-number data, for called-number described in each is all specified at least one label, classify by its associated label to described called-number, and be stored in label data management system; Or/and
A2, label data management system are obtained the called-number resource that contains correlation tag and are stored by the shared data-interface of third party's label.
Step B comprises:
B1, mobile subscriber make a call;
B2, signaling shared platform start calling to described mobile subscriber and resolve to the communication instruction of the whole communication process of end of calling, and resolving information is pushed in data analysis management system, described parsing comprises that mobile subscriber calls out the time of beginning, the time of this mobile subscriber's number, called-number, mobile subscriber's end of calling;
The label that B3, data analysis management system inquiry and coupling from label data management system are associated with described called-number;
B4, by label described in step B3 by associated rank from height to low sequence;
B5, by the corresponding business information of preceding label that sorts in step B4 by corresponding level from height to low sequence.
Step C comprises:
In C1, service propelling engine active push step B5, sort preceding business information to mobile subscriber; Or/and
C2, mobile subscriber by requirement management systems, select and read step B3 in business information corresponding to label that be associated.
Wherein, C1 comprises:
C11, service propelling engine sort preceding business information to mobile subscriber after mobile subscriber's end of calling in forwarding step B5; Or/and
C12, service propelling engine sort preceding business information to mobile subscriber in timed sending step B5 after mobile subscriber's end of calling.
C2 comprises the following steps:
C21, third direction business management system are initiated http request, and mobile subscriber number is passed to business management system, and described third party comprises this mobile subscriber;
C22, business management system are transferred the associated label of called-number that this mobile subscriber calls out from label data management system by data analysis management system;
C23, business management system turn back to the corresponding business information of label described in step C22 in requirement management systems;
C24, described third party select also business information described in read step C23.
A system that realizes the service push method based on mobile subscriber's behavior, comprising:
One label data management system, label and business information corresponding to described label that described label data management system storage called-number, described called-number are associated;
One signaling shared platform, mobile subscriber is started to calling to resolve to the communication instruction of the whole communication process of end of calling, and resolving information is pushed in data analysis management system, described parsing comprises that mobile subscriber calls out the time of beginning, the time of this mobile subscriber's number, called-number, mobile subscriber's end of calling;
One data analysis management system, the called-number that described signaling shared platform is resolved inquire about and is mated corresponding label and business information in label data management system, and by described inquiry with mate corresponding label and business information is sent to service propelling engine or/and the result of inquiring about and mate corresponding label and business information is sent to business management system;
One service propelling engine, is sent to mobile subscriber by described data analysis management system queries and the corresponding label of coupling and business information;
One business management system, for user login, for selecting with the inquiry of reading out data analysis and management system and mating corresponding label and the result of business information.
The system of the service push method of realization based on mobile subscriber's behavior also comprises " requirement management systems ", and described requirement management systems is selected and reads described inquiry and mate corresponding label and business information for store and management user.
The method and system of a kind of service propelling based on mobile subscriber's behavior set forth in the present invention, compared with prior art, its beneficial effect is: the demand that user speech communication signaling is basic Real-time Obtaining user is take in the present invention, in corresponding marketing channel, is recommending corresponding service product in real time to it.On the basis of speech communication signaling, the attribute of analysis user communication object, can be got off by the mode decision with certain user's demand, and this work occurs to complete in real time in voice call process user, compare with traditional ex-post analysis mode, real-time improves greatly.
Accompanying drawing explanation
The flow chart of the method that accompanying drawing 1 is a kind of service propelling based on mobile subscriber's behavior of the present invention;
The structured flowchart of the system that the method that accompanying drawing 2 is the service propelling of realization based on mobile subscriber's behavior adopts.
Embodiment
Below, by reference to the accompanying drawings and embodiment, the method and system of a kind of service propelling based on mobile subscriber's behavior of the present invention is described further, so that clearer, understand the present invention's technological thought required for protection.
A kind of method of the service propelling based on mobile subscriber's behavior, while wherein recommending corresponding business information to mobile subscriber, there are two kinds of triggering modes, the one, mobile subscriber initiatively triggers: while logining the system of operator as mobile subscriber, while opening bill etc., to it, recommend corresponding business information, avoid mobile subscriber to cause harassing and wrecking.The 2nd, supplying system active push: as modes such as note issues, mail mass-sendings, it comprises again instant active push and timing active push.
The flow chart of the method for the instant active push of supplying system, as shown in Figure 1, comprises the following steps:
Elder generation carries out associated in label data management system to each called-number and label, at least associated label of described each called-number, corresponding at least one business information of each label.Realize the method that called-number is associated with label and have two kinds: the one, artificially collect and sign label code data, then each number is carried out to range by label, for example: 95555, label is: financing-> bank.The 2nd, by the online shared data-interface of the 3rd tag library, can obtain more said tag resource.
S101, mobile subscriber A make a call, and target is called-number B; Instruction shared platform is called out to end of calling starting from mobile subscriber A, and the communication signaling of whole communication process is resolved; Parsing comprises calls out the necessary state information such as time started, calling number (number of mobile subscriber A), called number (called-number B), end of calling time, and will be pushed in " data analysis management system ".
The label that S102, data analysis management system are associated with described called-number B according to above-mentioned parsing inquiry and coupling from label data management system, and by label by associated rank from height to low sequence, highest-ranking label is defined as " label 1 ", and " label 1 " is a with the incidence coefficient of called-number B.
S103, data analysis management system are retrieved " label 1 " corresponding business information, and according to corresponding level from height to low sequence, determine the business information that corresponding level is the highest.It should be noted that: after the analysis mobile subscriber's of data analysis management system completing steps S102 and S103 state information, if need active push to user's business, the direct active push function by service propelling engine completes propelling movement, and its process refers to following steps; Otherwise, the result after analyzing is transferred to transaction processing system, while touching corresponding marketing channel for user, to user, push (seeing in detail the method part of passive propelling movement) again.
S104, judge whether the business information that corresponding level is the highest is a plurality of, if so, carries out the operation of step S105, if not, carry out the operation of step S106.
The priority level of S105, more a plurality of business information, determines the business information that priority level is the highest.
S106, when only having a business information that corresponding level is the highest or having determined after the business information that business information medium priority that a plurality of corresponding level are the highest is the not highest, specifying this business information is business information M, and business information M is b with the coefficient of correspondence of " label 1 ".
S107, data analysis management system are sent to service propelling engine by business information M, the propelling movement number of times by service propelling engine. retrieves business information M to mobile subscriber A.
S108, judgement in one week to the number of times of mobile subscriber A sending business information M, if surpass certain number of times, carry out the operation of step S109, if do not surpass certain number of times, carry out the operation of step S110, in preferred embodiment of the present invention, for fear of mobile subscriber is caused to harassing and wrecking, this certain number of times is 3 times.
S109, no longer sending business information M, to mobile subscriber A, then carries out the operation of step S114.
S110, the propelling movement record of service propelling engine. retrieves business information M to mobile subscriber A.
Whether S111, judgement pushed business information M to mobile subscriber A in one week, if pushed, carried out the operation of step S112, otherwise, carry out the operation of step S113.
S112, this business information M is rejected, the business information of more remaining same level is carried out the operation of step S105 again, if the business information that corresponding level is the highest is only business information M, end operation, certainly, also can than the lower business information of corresponding highest-ranking business information, push now.
S113, work as a>=2, during b>=2, send business information M immediately to mobile subscriber A, wherein 2 is threshold values that the present invention sets, and certainly, also can be set as other values, is decided according to the actual requirements.
S114, end propelling movement process.
The method regularly pushing and upper similar, its difference is only to select the regular hour to send business information M to mobile subscriber A in step S113.
The method of passive propelling movement, actual business logic processing is completed by business management system.The Internet channel touching of herein only take describes as example, certainly, also can carry out passive propelling movement by other channel.
Third party (can be mobile subscriber, also can be other people that be associated with mobile subscriber) by requirement management systems, to business management system system, initiate http and ask, and mobile subscriber's number is passed to business management system, the correctness in business management system checking source, under the correct prerequisite in source, whole labels that business management system (having mentioned that in above-mentioned steps S103 data analysis management system sends to business management system by the result of analysis) reads this mobile subscriber number (are set as being no more than 5 in preferred embodiment of the present invention, certainly, this parameter is configurable), and with obtain and the associated highest-ranking business information of corresponding label, if in the corresponding a plurality of business information situations of label, all obtain these business information, if the whole business information that get for each label sum surpasses 5 (here 5 the same be that preferred embodiment of the present invention is set), according to priority, reject other business of lowermost level, until 5 business just, if while getting 5 of business less thaies,, from remaining whole business, select the business that priority is the highest and fill up, until 5 business just, business management system business information obtained above turns back in requirement management systems, by third party, is selected and is read.Requirement management systems need to be recommended user's business information for each, it is demand, traffic performance that need to be actual according to it, by this third party, determine the said tag that is associated with it and associated rank, be the process that reads business information obtained above, and can be to basic data management work such as business information obtained above increase, looks into, deletes, changes, the business information needing to obtain this third party.
As shown in Figure 2, a kind of system that realizes the service push method based on mobile subscriber's behavior, comprising:
Label data management system 25, label and business information corresponding to this label that label data management system 25 storage called-numbers, this called-number are associated.
Signaling shared platform 21, mobile subscriber is started to calling to resolve to the communication instruction of the whole communication process of end of calling, and resolving information is pushed in data analysis management system 24, this parsing comprises the information that mobile subscriber calls out the time of beginning, the time of this mobile subscriber's number, called-number, mobile subscriber's end of calling etc. are necessary.
Data analysis management system 24, the called-number that described signaling shared platform 21 is resolved inquire about and is mated corresponding label and business information in label data management system 25, and inquiry and the corresponding label matching and business information is sent to service propelling engine 26 or/and the result of inquiring about and mate corresponding label and business information is sent to business management system 23;
Service propelling engine 26, corresponding label and business information that data analysis management system 24 is inquired about and matched are sent to mobile subscriber;
Business management system 23, for user's login, the business information that mobile subscriber is associated (specifically describing in the method for passive propelling movement) turns back in requirement management systems 22, by third party, is selected and is read.Third party also can manage the above-mentioned business information being associated in requirement management systems 22.
For a person skilled in the art, can make other various corresponding changes and distortion according to technical scheme described above and design, and these all changes and distortion all should belong to the protection range of the claims in the present invention within.
Claims (2)
1. a method for the service propelling based on mobile subscriber's behavior, is characterized in that, comprises the following steps:
A, in label data management system, each called-number and label are carried out associated, at least associated label of described each called-number, corresponding at least one business information of each label;
B, mobile subscriber make a call, data analysis management system is inquired about called-number and is mated the label being associated, the described label being associated is by associated rank from height to low sequence successively, and the corresponding business information of preceding label that sorts sorts to low from height successively according to corresponding level;
The corresponding business information of label that C, propelling movement are associated is to mobile subscriber;
The method that in performing step A, called-number is associated with label comprises:
A1, collection called-number data, for called-number described in each is all specified at least one label, classify by its associated label to described called-number, and be stored in label data management system; With
A2, label data management system are obtained the called-number resource that contains correlation tag and are stored by the shared data-interface of third party's label;
Described step B comprises:
B1, mobile subscriber make a call;
B2, signaling shared platform start calling to described mobile subscriber and resolve to the communication instruction of the whole communication process of end of calling, and resolving information is pushed in data analysis management system, described parsing comprises that mobile subscriber calls out the time of beginning, the time of this mobile subscriber's number, called-number, mobile subscriber's end of calling;
The label that B3, data analysis management system inquiry and coupling from label data management system are associated with described called-number;
B4, by label described in step B3 by associated rank from height to low sequence;
B5, by the corresponding business information of preceding label that sorts in step B4 by corresponding level from height to low sequence, highest-ranking label is defined as label 1, label 1 is a with the incidence coefficient of called-number;
Described step C comprises:
C1, data analysis management system is retrieved the corresponding business information of label 1, and according to corresponding level from height to low sequence, determine the business information that corresponding level is the highest, specifying this business information is business information M, the coefficient of correspondence of business information M and label 1 is b, data analysis management system is sent to service propelling engine by business information M, propelling movement number of times by service propelling engine. retrieves business information M to mobile subscriber, judgement in one week to the number of times of mobile subscriber's sending business information M, if surpass certain number of times, no longer sending business information M is to mobile subscriber and finish propelling movement process, if do not surpass certain number of times, the propelling movement record of service propelling engine. retrieves business information M to mobile subscriber, whether judgement pushed business information M to mobile subscriber in one week, if pushed, this business information M is rejected, the business information of more remaining same level redefines highest-ranking business information again, if the business information that corresponding level is the highest is only business information M, end operation, work as a>=2, during b>=2, to mobile subscriber, send business information M immediately, finish propelling movement process, or/and
C2, mobile subscriber by requirement management systems, select and read step B3 in business information corresponding to label that be associated.
2. the method for the service propelling based on mobile subscriber's behavior as claimed in claim 1, is characterized in that, described C2 comprises the following steps:
C21, third direction business management system are initiated http request, and mobile subscriber number is passed to business management system, and described third party comprises this mobile subscriber;
C22, business management system are transferred the associated label of called-number that this mobile subscriber calls out from label data management system by data analysis management system;
C23, business management system turn back to the corresponding business information of label described in step C22 in requirement management systems;
C24, described third party select also business information described in read step C23.
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| CN201210014480.8A CN102438205B (en) | 2012-01-16 | 2012-01-16 | Method and system for pushing service based on action of mobile user |
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| CN201210014480.8A CN102438205B (en) | 2012-01-16 | 2012-01-16 | Method and system for pushing service based on action of mobile user |
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Families Citing this family (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103179205B (en) * | 2013-03-14 | 2016-08-03 | 北京微瑞思创信息科技有限公司 | A kind of advertisement push system based on the Internet |
| CN104065677B (en) * | 2013-03-20 | 2018-05-25 | 腾讯科技（深圳）有限公司 | A kind of business datum recommends method and apparatus |
| KR20140131863A (en) | 2013-05-06 | 2014-11-14 | 삼성전자주식회사 | Terminal device and method for displaying an associated window thereof |
| CN108132742B (en) * | 2013-05-06 | 2022-08-09 | 北京三星通信技术研究有限公司 | Terminal equipment and display method of associated window thereof |
| CN104252496A (en) * | 2013-06-28 | 2014-12-31 | 国际商业机器公司 | Method and system for providing resource access |
| CN106547798B (en) * | 2015-09-23 | 2020-07-28 | 阿里巴巴集团控股有限公司 | Information pushing method and device |
| CN114331368B (en) * | 2021-12-31 | 2024-12-17 | 深圳智岩科技股份有限公司 | Mail processing method and related equipment thereof |
| CN115204836B (en) * | 2022-07-15 | 2023-04-18 | 华夏城视网络电视股份有限公司 | User habit government affair service-based guiding method |
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| CN101340613A (en) * | 2007-07-05 | 2009-01-07 | 华为技术有限公司 | A method, device and system for realizing user terminal communication |
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