CN102404239A - Method and system for providing broadcast message in microblog - Google Patents
Method and system for providing broadcast message in microblog Download PDFInfo
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- CN102404239A CN102404239A CN2010102771797A CN201010277179A CN102404239A CN 102404239 A CN102404239 A CN 102404239A CN 2010102771797 A CN2010102771797 A CN 2010102771797A CN 201010277179 A CN201010277179 A CN 201010277179A CN 102404239 A CN102404239 A CN 102404239A
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Abstract
The invention relates to a method and a system for providing a broadcast message in a microblog. The method for providing the broadcast message in the microblog comprises the following steps: and screening the broadcast messages according to the acquired keywords of the information concerned by the user, and then displaying the screened broadcast messages. Therefore, the user can directly check the concerned messages in the broadcasting hall without searching or searching, thereby improving the efficiency of checking the valuable broadcasting messages for the user.
Description
Technical field
The present invention relates to Internet technical field, relate in particular to a kind of method and system that is used for providing broadcast at microblogging.
Background technology
Immediate communication tool is generally realized the instant communication on the Internet through the crowd of independent chat of man-to-man good friend and a pair of N or the message chat pattern of discussion group.Immediate communication tool develops into today, is accepted by most netizen, becomes the requisite communication tool of user.
Miniature blog (abbreviation microblogging) is developed as a kind of emerging instant communication information communication means recently rapidly.The microblogging user can deliver the viewpoint of oneself whenever and wherever possible with the mode of short message, and can get access to the message that many other users deliver, thus realized the user chat pattern from one to one, a pair of N is to a pair of infinite a kind of leap.
A kind of mode that the microblogging user obtains message is based upon on the basis of relationship chain, and promptly the user must listen to certain user earlier, could on homepage, see the message that this user delivers.This has brought certain limitation for the propagation of information, delivers because some valuable message might not be the people that the user listens to, and the user will lose the chance of reading this message this moment.
For this reason, proposed the notion in a broadcasting hall at present, the microblogging user checks the message that other users deliver through the broadcasting hall of showing instant message.Yet, be instant message owing to what broadcast the hall displaying, and use the user group of microblogging very huge that the message number of delivering in the same period is quite huge, so the user possibly be difficult to therefrom filter out to oneself valuable message.
Summary of the invention
In view of this, the invention provides a kind of method and system that is used for providing broadcast, so that the user can get access to own valuable broadcast fast at microblogging.
Technical scheme of the present invention specifically is achieved in that
A kind of method that is used for providing at microblogging broadcast comprises:
The keyword of the information of paying close attention to according to the user that obtained screens broadcast, shows the broadcast through screening then.
A kind of system that is used for providing at microblogging broadcast comprises:
Message storage server is stored the broadcast of having delivered; And
Customer relationship chain server, the keyword of the information of paying close attention to according to the user that obtained screens the broadcast that is stored on the said message storage server, pushes the broadcast through screening then.
Can find out from such scheme; The present invention understands the recent information of paying close attention to of this user through one or more other users' that analysis user is listened to user property and message content; The keyword of the information that analysis result is paid close attention to as this user screens the broadcast of being delivered on the network, thereby the broadcasting hall has directly been set up with it comprising of showing that it pays close attention to and the user's of opening relationships chain broadcast not to the user.From user's angle, this human nature service that provides targetedly needn't be searched for the user just can directly to check the information of oneself paying close attention to, and the time of having practiced thrift the user, has improved user's experience.From service provider's angle, can greatly reduce the frequency that from server, reads broadcast like this and reduced, thereby prolong the life-span of server and practiced thrift network traffics through the broadcast quantity of Network Transmission to the user.
Description of drawings
Fig. 1 is the exemplary process diagram that the method 100 of broadcast is provided in the embodiment of the invention.
Fig. 2 is the exemplary summary construction diagram that the system 200 of broadcast is provided in the embodiment of the invention.
Fig. 3 is the exemplary detailed structure view that the system 200 of broadcast is provided in the embodiment of the invention.
Embodiment
The method and system that broadcast is provided that the present invention proposes; Be intended to improve the user and check efficient own valuable broadcast; Through the present invention, the user needn't search for or search the message that just can in the broadcasting hall, directly check the own classification of being paid close attention to easily.
Among the present invention,, can broadcast be screened, and will show this user through the broadcast of screening according to the keyword of the information of being obtained that the user paid close attention in order its information of paying close attention to be provided to the user.
In order to make the object of the invention, technical scheme and advantage clearer, below in conjunction with embodiment and accompanying drawing, to further explain of the present invention.
Fig. 1 is the exemplary process diagram that the method 100 of broadcast is provided in the embodiment of the invention.As shown in Figure 1, this method 100 comprises the steps:
As a rule, the user group that the user listens to has the property of birdsing of the same feather flock together, the also people of promptly same " circle ", and what the user was concerned about usually also is the information of this circle.Such as, certain user has listened to 10 users, all is friends of the Internet circle, if the displaying of broadcasting hall is the Internet and the stronger message of the Internet correlation, so undoubtedly message is highly significant with valuable to the user.
Therefore; In the present invention; The keyword of the information that said user pays close attention to through according to said user that set up with relationship chain information one or more other users; Extraction customer relationship chain attribute and/or message attributes are obtained as the keyword of the information that said user pays close attention to; Wherein said customer relationship chain attribute is represented said user's user property itself, and said message attributes comprises said one or more other users' user property and the contents attribute that said one or more other users are published the news.Behind a user (user A) and certain user (user B) opening relationships chain; Information such as occupation, speciality, hobby, schooling, previous graduate college and faith to user B are extracted; Thereby obtain the user property of user B; And from the Twitter message server, obtain the message content attribute of user B, i.e. the keyword of the message delivered of user B.Further, after the user property that obtains user B, can combine and user A between have other user's of relationship chain user property, analyze the relationship chain attribute that draws user A (user property of user A, the concern classification of its representative of consumer A) in other words.
In brief; Through extraction and analysis to the customer relationship chain; Again the relationship chain attribute and the message attributes that obtain are combined, often can cover the keyword of the actual information of being paid close attention to of user, and the user must have higher degree of recognition for the broadcast that comprises such keyword.
In this step, screening is that the coupling of keyword is carried out.Specifically, the keyword through information that the user that obtained is paid close attention to matees with the keyword that from broadcast, extracts, and from broadcast, filters out the broadcast that the keyword of the information of paying close attention to the user who is obtained is complementary.
Further, in the method, said according to the keyword that is obtained broadcast is screened before, afterwards or simultaneously, at least one item in the also comprehensive following condition filters broadcast:
A) broadcast is delivered by the white list user;
B) broadcast is filtered through sensitive word;
C) broadcast independence number of words is greater than 10;
D) Chinese character or English repetition rate are lower than 1/3 in the broadcast;
E) broadcast message type is for delivering type;
F) each source proportioning of broadcast satisfies predetermined requirement; And
G) broadcast is delivered the satisfied predetermined requirement of frequency limitation.
Wherein, Condition a) broadcast is delivered by the white list user, is meant in some applications, and the message that may require to push to the user is the broadcast that the microblogging user on the white list is delivered; In this case, one of the condition that must condition a) be filtered as broadcast is taken into account.Wherein white list is meant the tabulation through IP address filtering, domain name are put on record, means such as manual examination and verification are listed the microblogging user who preferentially passes through in.Condition b) broadcast is filtered through sensitive word, refers to look message that concrete condition will comprise the sensitive word such as the speech of responsive political orientation, violent tenet, unhealthy color and delete, transfer to manual examination and verification automatically or sensitive word is masked automatically.Condition b is set), c), d) main cause be that, number of words repetition rate very few in the broadcast number of words is high, message is for replying, transmit under the situation of type; The contained amount of information of this type broadcast is often very little; Therefore in most of the cases, need filter out these unworthy message so that the user avoids disturbing.Condition f) each source proportioning satisfies server requirement in the broadcast; Here informed source refers to source, message terminal; Proportioning refers to the cellphone subscriber: vip user: a ratio is arranged between the white list user; This ratio is kept constantly in every page of message, in practical application, can be provided with this proportioning according to the operation demand.The ratio that for example server can the white list user is set to 100%, and this just means that the broadcast that is pushed is the message that the white list user delivers all so, and the message of cellphone subscriber and vip user not being delivered pushes.Condition g) frequency limitation meets the demands, and is meant that the frequency that single microblogging user uin delivers broadcast in the broadcasting hall can be restricted, and only allows single uin to deliver broadcast one time within a certain period of time, and this frequency can be for example 2 minutes.
After broadcast further being filtered through above-mentioned a series of conditions; Can make the broadcast quality that is provided higher, thereby make the user avoid for example not having the interference that the rubbish message of flesh and blood, the forwarding message that repeats to occur etc. contain the lower broadcast of amount of information.
In addition; Be to be understood that; The filtration of broadcast possibly be not limited to above several condition; Can revise the parameter in the above-mentioned condition according to actual needs or add new condition, for example the lower limit with broadcast independence number of words is made as the natural number greater than 10, the broadcast that pushes is limited to the broadcast delivered within a few days etc.
In this step, the broadcasting hall that is placed into this user terminal through the broadcast of screening shows this user, thereby the user is viewed and oneself the valuable broadcast of relationship chain height correlation easily.
Further; When being about to had one or more broadcast to be stored in said user's terminal in the broadcast of showing; Directly said one or more broadcast is put into said broadcasting hall from said user's terminal, and with other broadcast that is about to be showed through network push to said user's terminal to put into said broadcasting hall.Specifically; Every broadcast in the microblogging all has unique identify label (ID); Provide to the user through the screening broadcast the time; Possibly some broadcast wherein push to this user's terminal, in this case, there is no need identical message is pushed once again with the mode of for example popular message.In practical operation, before PUSH message, can earlier unique ID of message be sent to user's terminal, when terminal judges this locality of user stores this message, just directly this message is put into the broadcasting hall and no longer obtain through network.Correspondingly, can avoid like this owing to repeating to push the network traffics waste that identical broadcast causes.
Further; When the user sets up or during cancellation and another user's relationship chain; Transfer possibly take place in the interest that shows the user, this user's that at this moment should upgrade in time relationship chain information, thereby the change in information that can in time monitor the user and paid close attention to; Recently the broadcast of paying close attention to timely interpolation user, and stop the information that to provide the user no longer to pay close attention to.For example; When user A wants to buy household electrical appliances; When understanding relevant information through network, then its may with the user B opening relationships chain that household electrical appliances purchase and sale message is provided, thereby for example listen to the message of " brand ", " quality " about household electrical appliances, " price ", " discounting " etc.; At this moment system can provide more message about household electrical appliances of being delivered by other user according to the relationship chain of this user's foundation to user A; And that this user A has purchased behind the required household electrical appliances is just no longer interested in relevant information, tends to cancel to the listening to of user B, and at this moment system just stops the message that to provide relevant according to the cancellation of user A.In this case, the change in information that can in time monitor the user and paid close attention to, thus in time add the broadcast that the user pays close attention to recently, and stop the information that to provide the user no longer to pay close attention to, make this service more easy-to-use.
Further; When contents attribute that said user published the news during corresponding to specific user's user property; Can recommend said specific user to said user, and when said user accepts the action of said recommendation, can show all broadcasts that said specific user delivers.The user that said specific user can be listened to by numerous users perhaps can be the star personality, group, enterprise in government department, certain field etc.For example, when user A wants to buy household electrical appliances, when having delivered the message of seeking about " household electrical appliances discounting ", at this moment system can be the user of " household electrical appliances discounting " with user property according to the contents attribute of this message, and for example certain household electrical appliances supplier recommends user A.When user A accepted to recommend at its terminal, system can show the entire message that these household electrical appliances supplier delivers to user A.Correspondingly, can further the potential information that may be paid close attention to be provided like this for the user.
Fig. 2 is the exemplary summary construction diagram that the system 200 of broadcast is provided in the embodiment of the invention.
As shown in Figure 2, this system 200 comprises message storage server 201 and customer relationship chain server 202.Wherein message storage server 201 is stored the broadcast of having delivered; Customer relationship chain server 202 is according to the keyword of the information of user's concern of being obtained; Broadcast to being stored on the said message storage server is screened, and pushes the broadcast through screening then.
Fig. 3 is the exemplary detailed structure view that the system 200 of broadcast is provided in the embodiment of the invention.
Except stored broadcast message, said message storage server 201 is also extracted the keyword of corresponding broadcast from the broadcast of being stored.
As shown in Figure 3, said customer relationship chain server 202 comprises customer relationship chain memory cell 221, customer relationship link analysis unit 222 and message filtering unit 223.Customer relationship chain memory cell 221 storage users that set up with relationship chain information one or more other users, and in response to the action from the foundation/cancellation of user terminal 300 and another user's relationship chain, this user's that upgrades in time relationship chain information.The said relationship chain information that 222 pairs of customer relationship link analysis unit are stored on the said customer relationship chain memory cell 221 is analyzed; To extract customer relationship chain attribute and/or message attributes keyword as the information of said user's concern; Wherein said customer relationship chain attribute is represented said user's user property itself, through comprise said one or more other users' user property and the contents attribute that said one or more other users are published the news from said message attributes.Specifically; Behind a user (user A) and certain user (user B) opening relationships chain; These relationship chain information of customer relationship chain memory cell 221 storage, relationship chain analytic unit 222 is according to this relationship chain information analysis and extract the information such as occupation, speciality, hobby, schooling, previous graduate college and faith of user B, as the user property of user B; And from message storage server 201, obtain the message content attribute of user B, i.e. the keyword of the message delivered of user B.Further; After the user property that obtains user B; Customer relationship link analysis unit 222 can combine and user A between have other user's of relationship chain user property, analyze the relationship chain attribute that draws user A (user property of user A, the concern classification of its representative of consumer A) in other words.Next; Message filtering unit 223 will be through said customer relationship link analysis unit 222 analyze the keyword of the information that the said user that obtains pays close attention to and broadcast from be stored in said message storage server 221 keyword mate; The broadcast that is complementary with the keyword that filters out the information of paying close attention to said user in the broadcast from be stored in said message storage server 221, and will output to user terminal 300 through the message of screening.
Further, said message filtering unit 223 said according to the keyword that is obtained broadcast is screened before, afterwards or simultaneously, at least one item in the also comprehensive following condition filters broadcast:
A) broadcast is delivered by the white list user;
B) broadcast is filtered through sensitive word;
C) broadcast independence number of words is greater than 10;
D) Chinese character or English repetition rate are lower than 1/3 in the broadcast;
E) broadcast message type is for delivering type;
F) each source proportioning of broadcast satisfies predetermined requirement; And
G) broadcast is delivered the satisfied predetermined requirement of frequency limitation.
Further, said customer relationship link analysis unit 222 during corresponding to specific user's user property, is recommended said specific user through said message filtering unit to said user at contents attribute that said user published the news.And said user is when accepting said recommendation, and said message filtering unit 223 can push all message that said specific user delivers.Correspondingly, can further the potential information that may be paid close attention to be provided like this for the user.
In addition; Said message filtering unit 223 only pushes the broadcast at the terminal that is not stored in said user; The broadcast that is stored in user terminal can directly be put into the broadcasting hall by user terminal and shows, thereby avoids because message filtering unit 223 repeats to push the network traffics that identical broadcast causes wastes.
The above is merely preferred embodiment of the present invention, and is in order to restriction the present invention, not all within spirit of the present invention and principle, any modification of being made, is equal to replacement, improvement etc., all should be included within the scope that the present invention protects.
Claims (16)
1. a method that is used for providing at microblogging broadcast is characterized in that, this method comprises:
The keyword of the information of paying close attention to according to the user that obtained screens broadcast, shows the broadcast through screening then.
2. method according to claim 1 is characterized in that, the keyword of the information that said user pays close attention to obtains through following steps:
According to said user that set up with relationship chain information one or more other users, extract the keyword of the information that customer relationship chain attribute and/or message attributes pay close attention to as said user,
Wherein said customer relationship chain attribute is represented said user's user property itself, and said message attributes comprises said one or more other users' user property and the contents attribute that said one or more other users are published the news.
3. method according to claim 1 is characterized in that, the keyword of the said information of paying close attention to according to the user that obtained screens broadcast and comprises:
The keyword of the information that the user that obtained is paid close attention to matees with the keyword that from said broadcast, extracts, the broadcast that is complementary with the keyword that from said broadcast, filters out the information that keyword and the user who is obtained pay close attention to.
4. method according to claim 3; It is characterized in that; This method further comprises: before the keyword of the said information of paying close attention to according to the user that obtained screens broadcast, afterwards or simultaneously, at least one item in the also comprehensive following condition filters said broadcast:
A) broadcast is delivered by the white list user;
B) broadcast is filtered through sensitive word;
C) broadcast independence number of words is greater than 10;
D) Chinese character or English repetition rate are lower than 1/3 in the broadcast;
E) broadcast message type is for delivering type;
F) each source proportioning of broadcast satisfies predetermined requirement; And
G) broadcast is delivered the satisfied predetermined requirement of frequency limitation.
5. method according to claim 2 is characterized in that, this method further comprises: set up or the action of cancellation and another user's relationship chain in response to said user, upgrade the keyword of the information of said user's concern.
6. method according to claim 2 is characterized in that, this method further comprises: when contents attribute that said user published the news during corresponding to specific user's user property, recommend said specific user to said user.
7. method according to claim 6 is characterized in that, this method further comprises: in response to the action that said user accepts said recommendation, show all broadcasts that said specific user delivers.
8. according to claim 1 or 9 described methods, it is characterized in that broadcast is showed through putting into the broadcasting hall.
9. method according to claim 8; It is characterized in that; When being about to had one or more broadcast to be stored in said user's terminal in the broadcast of showing; Directly said one or more broadcast is put into said broadcasting hall from said user's terminal, and with other broadcast that is about to be showed through network push to said user's terminal to put into said broadcasting hall.
10. system that is used for providing at microblogging broadcast comprises:
Message storage server is stored the broadcast of having delivered; And
Customer relationship chain server, the keyword of the information of paying close attention to according to the user that obtained screens the broadcast that is stored on the said message storage server, pushes the broadcast through screening then.
11. system according to claim 10 is characterized in that,
Said message storage server is further extracted the keyword of said broadcast; And
Said customer relationship chain server comprises:
Customer relationship chain memory cell, store said user that set up with relationship chain information one or more other users;
Customer relationship link analysis unit; Said relationship chain information to being stored on the said customer relationship chain element is analyzed; To extract customer relationship chain attribute and/or message attributes keyword as the information of said user's concern; Wherein said customer relationship chain attribute is represented said user's user property itself, and said message attributes comprises said one or more other users' user property and the contents attribute that said one or more other users are published the news; And
The message filtering unit; The keyword of the information that the said user who extracts in the said customer relationship link analysis unit is paid close attention to matees with the keyword that is stored in the broadcast in the said message storage server, and the broadcast that is complementary with the keyword of screening keyword from said broadcast and the information of said user concern is to push.
12. system according to claim 11; It is characterized in that; Said message filtering unit said according to the keyword that is obtained said broadcast is screened before, afterwards or simultaneously, at least one item in the also comprehensive following condition filters said broadcast:
A) broadcast is delivered by the white list user;
B) broadcast is filtered through sensitive word;
C) broadcast independence number of words is greater than 10;
D) Chinese character or English repetition rate are lower than 1/3 in the broadcast;
E) broadcast message type is for delivering type;
F) each source proportioning of broadcast satisfies predetermined requirement; And
G) broadcast is delivered the satisfied predetermined requirement of frequency limitation.
13. system according to claim 11; It is characterized in that; Said customer relationship chain memory cell is set up in response to said user or the action of cancellation and another user's relationship chain, upgrade this user foundation with relationship chain information one or more other users.
14. system according to claim 11; It is characterized in that; Said customer relationship link analysis unit further during corresponding to specific user's user property, is recommended said specific user through said message filtering unit to said user at contents attribute that said user published the news.
15. method according to claim 14 is characterized in that, said message filtering cell response pushes all message that said specific user delivers in the action that said user accepts said recommendation.
16., it is characterized in that said message filtering unit only pushes the broadcast at the terminal that is not stored in said user according to claim 11 or 15 described systems.
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