CN102340529B - Page generating system and page generating method based on WAP (Wireless Application Protocol) platform - Google Patents

Abstract

The invention discloses a page generating system and page generating method based on a WAP (Wireless Application Protocol) platform. The page generating system disclosed by the invention comprises a VGOP (Value-added service General Operation Platform) server, a data warehouse server, a personalized knowledge base server, a palm Fujian server, a palm Fujian database server and an operation terminal, wherein the palm Fujian server is respectively connected with the operation terminal, the VGOP server, the personalized knowledge base server and the palm Fujian database server; and the palm Fujian database server is respectively connected with the data warehouse server and the personalized knowledge base server. According to the invention, the service propelling success rate can be improved, and the personalized requirements of users can be achieved.

Description

A WAP platform-based page generation system and page generation method

technical field

The invention relates to communication data processing and business support technology, in particular to a page generation system and page generation method based on a Wireless Application Protocol (WAP, Wireless Application Protocol) platform.

Background technique

WAP 1.0 technology mainly uses mobile terminals as the display platform, and introduces rich information and advanced services of the Internet into wireless terminals such as mobile phones. However, due to interface and access protocol restrictions, the business content carried by a single page is very limited. Therefore, various business content is mainly displayed in the form of links, that is, the business content is mainly arranged according to the module level and displayed in the form of links. In this way, Users generally need to go through multiple page jumps to get effective information on business content. Moreover, due to the lack of an effective content recommendation system and data feedback mechanism, information barriers are formed, which greatly reduces users' enthusiasm for use and leads to resource utilization. And the product arrival rate is low.

In order to effectively enhance the content recommendation system and data feedback mechanism, WAP2.0 technology was introduced. WAP2.0 technology has the characteristics of higher bandwidth, faster data transmission speed, stronger access capability and different screen sizes. Fully supports Extensible Hypertext Markup Language (XHTML, eXtensible Hyper Text Markup Language), Transmission Control Protocol/Internet Protocol (TCP/IP, Transfer Control Protocol/Internet Protocol), Hypertext Transfer Protocol (HTTP, HyperText Transferring Protocol) 1.1 And transport layer security (TLS, Transport Layer Security), and the use of data synchronization, multimedia information (MMS, Multimedia MessagingService) and stable storage interface and other new technologies that can significantly improve user experience, in order to achieve user personalized content recommendation and matching provides the basis. However, due to the uneven terminal performance, it is difficult to complete the personalized content configuration oriented by individual behavior by relying on the above-mentioned software technology alone. Therefore, through data analysis and execution, dynamic page layout and personalized content related to the WAP smart desktop system can be realized. A method and system related to user interface configuration such as display and smart product push came into being.

FIG. 1 is a schematic flowchart of a method for constructing and analyzing WAP pages based on a WAP platform in the prior art and according to user needs. Referring to Figure 1, the process includes:

Step 101 Design Server (DES, Design Server) creates corresponding templates in advance according to different website types, and classifies and creates content elements to be displayed in the website;

In this step, the created template can be the default home page, first-level menu in DES, or a custom template provided by the system.

The content elements to be displayed include: text, picture, flash, advertisement link and so on.

Step 102, DES organizes the content elements to be displayed on the created template, then generates the page, and notifies the engine parsing server (EP, Engine Parse) to parse the page;

In this step, the content elements to be displayed are organized on the created template through, for example, Dream Weaver design web page technology.

There is no data and actual content to be displayed on the created template, which separates the data from the page.

After the template is designed, DES generates a dynamic page bound to the template and content, and then obtains the EP open FTP interface and EP application service address configured by the user in DES in advance, and uploads the page to EP for updating and parsing page.

Step 103, the EP receives the request for parsing the page, searches the database for the data corresponding to the content elements to be displayed and organizes the data on the current page, and then generates a static page for saving.

In this step, when the user visits the EP or pushes the static page to the user, what the user sees is the parsed page with data, and when the EP receives the page refresh request sent by the background, the page queries the data according to the service ID Analyze and regenerate the page to replace the old page, so that the user sees the latest page.

FIG. 2 is a schematic structural diagram of a page generation system based on a WAP platform in the prior art. Referring to Fig. 2, including ring back tone (RBT, Ring Back Tone) server, RBT database server, third-party service platform server, BOSS billing server, operation management server, firewall equipment and operation terminal, wherein,

The operation terminal is used to receive the static WAP page pushed by the RBT server through the firewall device, and browse the information of the WAP page.

The RBT server is used to obtain the content of business access records from the third-party business platform server, determine the type of website visited by the user according to the content of the business access records, obtain the page preset template corresponding to the type of website from the RBT database server, and store the acquired business access records The data corresponding to the content is configured in the page preset template to generate a static WAP page, which is pushed to the operation terminal through the firewall device for display according to the stored operation terminal information;

The RBT database server is used to store the page preset templates corresponding to different website types, and classify and create the content elements to be displayed in the website, receive the website type information from the RBT server, query the page preset templates corresponding to the website type and send them to the RBT server;

The BOSS billing server is used for the operation terminal to perform corresponding business billing according to the preset billing strategy when the RBT server performs operations such as business access or business access cancellation;

The third-party business platform server is used to open data calls and business access interfaces to the RBT server, store user business access records, and complete the integrated display of multiple third-party business providing platform content; for example, provide data that must be synchronized for some business browsing, Such as mobile phone models.

The operation management server is used for operators to create page preset templates according to different website types, and send the created preset template information to the RBT database server through the RBT server for storage, update and maintenance of the preset templates.

It can be seen from the above that the existing method of constructing and analyzing WAP pages based on the WAP platform to realize page dynamic typesetting, personalized content display and intelligent product push, because only the type of website visited by the user is determined according to the content of the business access record, and the corresponding content of the business access record The website type data is matched with the content elements to form a static WAP page for display, so that the content displayed on the static WAP page cannot meet the personalized needs of users, which reduces the user's enthusiasm for using products and services, and makes users browse static WAP pages. The success rate is not high (that is, the success rate of business push is low). At the same time, there is a lack of screening and adaptation to the user's personalized service access record content, and the dynamic update of WAP pages cannot be realized, so that the information push system needs to be improved.

Contents of the invention

In view of this, the main purpose of the present invention is to propose a page generation system based on the WAP platform, which improves the success rate of service push and meets the personalized needs of users.

Another object of the present invention is to propose a method for generating pages based on the WAP platform, so as to improve the success rate of service push and meet the personalized needs of users.

In order to achieve the above object, the present invention provides a WAP platform-based page generation system, the system includes: a personalized knowledge base server, a handheld Fujian server and an operating terminal, wherein,

The handheld Fujian server is used to obtain user attributes that need to be pushed, send a WAP page request to the personalized knowledge base server, carry user attributes, and push the received WAP page to the corresponding operation terminal for display according to the stored operation terminal information;

The personalized knowledge base server is used to store the page preset templates corresponding to different user attributes, and to classify and create the content elements to be displayed in the page preset templates; The content elements of the preset template are matched to generate a WAP page, and according to the received user attribute carried in the WAP page request, the WAP page corresponding to the user attribute is sent to the handheld Fujian server;

The operation terminal is used to receive the WAP page pushed by the handheld Fujian server, and browse the information of the WAP page.

It further includes: VGOP server of value-added business integrated operation platform, data warehouse server, handheld Fujian database server, among which,

The VGOP server is used to record and store the user's basic telecommunication data, receive the data call request sent by the Pocket Fujian server, and send the corresponding basic telecommunication data of the user to the Pocket Fujian server according to the user identification carried in the data call request;

The handheld Fujian server is further used to update the policy according to the preset WAP page. If it is determined that the user attribute is silent, it sends a data call request to the VGOP server, receives the returned user basic telecom data, and sends it to the data warehouse server. If it is determined that the user attribute is Active, send a WAP page update request to the data warehouse server;

The data warehouse server is used to record and store the user access record information of users browsing WAP pages, filter the received user basic telecommunication data according to the preset filtering strategy, and filter the stored user access record information according to the received WAP page update request , to obtain user behavior data and send it to the Palm Fujian database server;

The handheld Fujian database server is used to receive the user behavior data sent by the data warehouse server, analyze user behavior, obtain the business information that the user cares about, and call the pre-stored business association list to obtain the related product information of the business that the user cares about, and output it to Personalized knowledge base server;

The personalized knowledge base server is further used to receive the information sent by the handheld Fujian database server, generate user personalized data including user behavior track, user interest track, user timeline track and related products, and generate user personalized data according to the pre-set The set configuration strategy is matched with the content elements of the page preset template and the stored WAP page is updated, and the user attribute identifier stored in the handheld Fujian server is modified according to the user identifier of the updated WAP page.

It further includes: an operation management server, which is used to obtain basic user telecommunication data from the VGOP server, sort and screen the obtained user basic telecommunication data, and set page preset templates corresponding to user attributes according to the classified user service attributes.

It further includes: a third-party business platform server, which is used to record users' cross-platform browsing information, and output the recorded user's cross-platform browsing information to the data warehouse server for filtering together with user access record information according to the data call request sent by the Palm Fujian server.

It further includes: BOSS billing server, which is used to perform corresponding business billing according to the pre-set billing strategy when the operation terminal performs business access or business access cancellation on the handheld Fujian server; stores user business information and product usage information According to the user business information and product usage information, establish a business association list and output it to the Palm Fujian database server; according to the data call request sent by the Palm Fujian server, output the stored user business information and product usage information to the data warehouse server and user access Record information is filtered together.

It further includes: a security server and/or a firewall device, which is used to perform access security verification when the handheld Fujian server interacts with the third-party business platform server and operation terminal, and encrypts the interactive data with an information-digest algorithm.

The basic telecommunication data includes: user call frequency, number of short messages sent, call charge usage and phased terminal displacement information.

The user access record information includes: user mobile phone number, model, access time, access module, preferred content and access frequency.

The user behavior data includes: user behavior track information, user interest track information, and user timeline track information.

The preset configuration strategy is 60% for focused business, 20% for related business, and 20% for related products.

A method for generating pages based on a wireless application protocol WAP platform, the method comprising:

The personalized knowledge base server pre-stores the page preset templates corresponding to different user attributes, and classifies and creates the content elements to be displayed in the page preset templates;

The handheld Fujian server obtains the user attributes that need to be pushed, and sends a WAP page request to the personalized knowledge base server, and the request carries user attributes;

The personalized knowledge base server obtains user personalized data according to the user attributes carried in the WAP page request, performs content matching with the content elements of the page preset template according to the preset configuration strategy, and generates a WAP page.

The steps of obtaining user personalized data include:

According to the pre-set WAP page update strategy, if the user attribute is determined to be silent, the handheld Fujian server sends a data call request to the VGOP server, receives the returned user basic telecom data, and sends it to the data warehouse server; The warehouse server sends a WAP page update request;

The data warehouse server records and stores the user access record information of the user browsing the WAP page, filters the received user basic telecommunication data according to the pre-set filtering policy, and filters the stored user access record information according to the received WAP page update request to obtain the user Behavior data is sent to the Palm Fujian database server;

The handheld Fujian database server analyzes user behavior based on user behavior track information, user interest track information and user timeline track information contained in user behavior data, obtains user business information, and calls the pre-stored business association list to obtain user business association Product information, output to the personalized knowledge base server;

The personalized knowledge base server receives the information sent by the handheld Fujian database server, and generates user personalized data including user behavior track, user interest track, user time axis track and associated products.

It further includes: modifying the user attribute identifier stored in the palm Fujian server according to the user identifier generating the WAP page.

Further includes:

The data warehouse server records the user's operations on the Palm Fujian server;

The data warehouse server performs data filtering and analysis on the user's operations on the day at the preset time;

The handheld Fujian database analyzes and forms the user behavior data including the module of the user's business, the ranking of the most concerned content, the most concerned content-related business, and the most concerned content-related products, and transmits it to the personalized knowledge base server to modify user attributes;

The personalized knowledge base server decomposes the content according to the ratio of 60% of the concerned business, 20% of the related business, and 20% of the related product, and generates and configures the content according to the interface difference of the page preset template to form a WAP page.

Further includes:

The WAP page corresponding to the user attribute is sent to the Pocket Fujian server, and the Pocket Fujian server pushes the WAP page to the corresponding operation terminal for display according to the stored operation terminal information.

It is judged whether the user has triggered the pre-set time axis track content push strategy, and if so, the handheld Fujian server calls the database information to obtain the corresponding business recommendation list for this period, and sends the list information to the data warehouse.

It can be seen from the above technical solution that in the WAP platform-based page generation system and page generation method provided by the present invention, the handheld Fujian server obtains user attributes that need to be pushed, and sends a WAP page request to the personalized knowledge base server, carrying user attributes According to the stored operation terminal information, push the received WAP page to the corresponding operation terminal for display; the personalized knowledge base server stores the page preset templates corresponding to different user attributes, and classifies and creates the content to be displayed in the page preset templates element; match the pre-acquired user personalized data with the content elements of the page preset template according to the configuration strategy, generate a WAP page, and generate the WAP page corresponding to the user attribute according to the user attribute carried in the received WAP page request. The page is sent to the handheld Fujian server; the operation terminal receives the WAP page pushed by the handheld Fujian server, and browses the information of the WAP page. In this way, by obtaining user personalized data, the user personalized data is matched with the content elements of the page preset template according to the configuration strategy to generate a WAP page, so that the pushed WAP page is related to the user's personalized needs, and the user browses the WAP page. The probability increases, thereby improving the success rate of business push.

Description of drawings

FIG. 1 is a schematic flowchart of a method for constructing and analyzing WAP pages based on a WAP platform in the prior art and according to user needs.

FIG. 2 is a schematic structural diagram of a page generation system based on a WAP platform in the prior art.

FIG. 3 is a schematic structural diagram of a page generating system based on a WAP platform according to an embodiment of the present invention.

Fig. 4 is a schematic diagram of the software structure of the handheld Fujian platform according to the embodiment of the present invention.

FIG. 5 is a schematic flowchart of a page generation method based on a WAP platform according to an embodiment of the present invention.

FIG. 6 is a schematic flowchart of generating a WAP page for a silent user according to an embodiment of the present invention.

FIG. 7 is a schematic flowchart of generating WAP pages for active users according to an embodiment of the present invention.

Fig. 8 is a schematic flow diagram of analyzing data by the data warehouse server and the handheld Fujian database server according to the embodiment of the present invention.

FIG. 9 is a schematic flow diagram of content matching performed by a personalized knowledge base server according to an embodiment of the present invention.

Detailed ways

In order to make the purpose, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

The present invention mainly adjusts the structure of the WAP page to increase the value-added service general operation platform (VGOP, Value-added Service General Operation Platform) server, data warehouse server, personalized knowledge base server-based user behavior data and user basic telecommunication data Analyze the execution module, and through the establishment of an information security mechanism, realize service push and user classification guidance based on user behavior data and user basic telecommunication data, so as to improve the success rate of service push, meet the personalized needs of users, and improve the use of user products experience.

FIG. 3 is a schematic structural diagram of a page generating system based on a WAP platform according to an embodiment of the present invention. Referring to Fig. 3, the page generation system includes a VGOP server, a data warehouse server, a personalized knowledge base server, a handheld Fujian server, a handheld Fujian database server and an operation terminal, wherein,

The handheld Fujian server is respectively connected with the operation terminal, the VGOP server, the personalized knowledge base server and the handheld Fujian database server, and the handheld Fujian database server is connected with the data warehouse server and the personalized knowledge base server respectively.

The VGOP server is used to record and store the user's basic telecommunication data, receive the data call request sent by the Pocket Fujian server, and send the corresponding basic telecommunication data of the user to the Pocket Fujian server according to the user identification carried in the data call request;

In this embodiment, the basic telecommunication data includes: user call frequency, number of short messages sent, call charge usage, phased terminal displacement information, etc., and corresponding data identifiers are set in the contained information.

In this embodiment, the basic telecommunication data of the user may be acquired by the VGOP server by locating the frequency of the user's phone calls, the volume of short messages sent, and the like.

The handheld Fujian server is used to obtain user attributes that need to be pushed, send a WAP page request to the personalized knowledge base server, carry user attributes, and push the received WAP page to the corresponding operation terminal for display according to the stored operation terminal information;

According to the pre-set WAP page update policy, if the user attribute is determined to be silent, send a data call request to the VGOP server, receive the returned user basic telecom data, and send it to the data warehouse server; if it is determined that the user attribute is active, send it to the data warehouse server WAP page update request;

In this embodiment, the handheld Fujian server stores user attribute identifiers, and the user attributes include: silent users and active users.

The WAP page update policy can be set according to actual needs, for example, it is set to update the WAP page every other month.

User attributes can be judged according to the user's access record information. For example, if the user has no access record within a predetermined period of time, the user is determined to be a silent user; otherwise, the user is an active user. In this way, for active users, user personalized WAP page settings can be performed according to the user's access record information; for silent users, mining can also be performed based on the user's basic telecommunication data to try to meet the user's individual needs.

The data warehouse server is used to record and store the user access record information of users browsing WAP pages, filter the received user basic telecommunication data according to the preset filtering strategy, and filter the stored user access record information according to the received WAP page update request , to obtain user behavior data and send it to the Palm Fujian database server;

In this embodiment, user access record information may include: user mobile phone number, model, access time, access module, preferred content, and access frequency, etc. User behavior data includes: user behavior track information, user interest track information, and user timeline trajectory information, etc.

For silent users and active users, the information contained in user behavior data is different.

The handheld Fujian database server is used to receive the user behavior data sent by the data warehouse server, analyze user behavior according to the user behavior track information, user interest track information and user timeline track information contained in the user behavior data, and obtain the business information that the user cares about , and call the pre-stored business association list, obtain the associated product information of the business concerned by the user, and output it to the personalized knowledge base server;

The personalized knowledge base server is used to store the page preset templates corresponding to different user attributes, and classify and create the content elements to be displayed in the page preset templates; receive the information sent by the handheld Fujian database server, and generate information including user behavior tracks and user interests Track, user timeline track, and user personalized data of associated products, match the generated user personalized data with the content elements of the page preset template according to the preset configuration strategy, generate a WAP page, and generate a WAP page according to the user ID, modify the user attribute ID stored in the Pocket Fujian server;

In this embodiment, user business attributes include: business business, student business, and general business. Of course, it can also be set according to needs, and user business attributes can be divided, and user-related access record information can be further obtained, so as to carry out targeted business Push to increase the browsing rate of users browsing WAP pages, thereby improving the success rate of business push. Since the information contained in the user behavior data of silent users and active users is different, and the information contained in the user behavior data of each user is also different, the generated WAP pages are also different, which can meet different needs of different users.

The personalized knowledge base server can follow the pre-set configuration strategy and page pre-set according to the data information such as the user's business module included in the user's behavior track and the user's interest track, the content ranking, the most concerned content-related business, and the most concerned content-related products. The content elements of the preset templates can be matched according to the content elements. For example, the content can be decomposed according to the ratio of 60% of the concerned business, 20% of the related business, and 20% of the related products, and the content can be generated and configured according to the interface difference of the page preset template. For a detailed description of content matching in the configuration template, please refer to relevant technical documents for details, and details will not be repeated here.

The operation terminal is used to receive the WAP page pushed by the handheld Fujian server, and browse the information of the WAP page.

In the embodiment of the present invention, the page generation system may also include an operation management server, which is used to obtain user basic telecommunication data from the VGOP server, sort and screen the obtained user basic telecommunication data, and set user service attributes according to the classification. The page preset template corresponding to the attribute.

In practical applications, in order to enable the page generation system to analyze more user data to obtain more accurately analyzed user personalized data and further improve the success rate of users browsing WAP pages when the service is pushed, the page generation system can also Including third-party business platform server, and/or, BOSS billing server, wherein,

The third-party business platform server is used to record the user's cross-platform browsing information, and output the recorded user's cross-platform browsing information to the data warehouse server to filter together with the user's access record information according to the data call request sent by the handheld Fujian server;

In this embodiment, the third-party business platform server collects external platform data, opens data call, business access interface and business anchor function to the handheld Fujian server, and records users' cross-platform browsing information, thereby realizing single user's behavior track and business related data parse.

The BOSS billing server is used to perform corresponding business billing according to the preset billing strategy when the operation terminal performs business access or business access cancellation on the handheld Fujian server; stores user business information and product usage information, and according to user Business information and product use information, establish a business association list, and output to the handheld Fujian database server; according to the data call request sent by the handheld Fujian server, output the stored user business information and product usage information to the data warehouse server together with user access record information to filter.

Further, in order to ensure the security of user information, the page generation system may also include a security server and a firewall device, which are used to perform access security verification and information - Digest algorithm (MD, Message Digest Algorithm) 5 data encryption to ensure user information security.

In this way, the connection relationship of each device in the page generation system is: the handheld Fujian server is connected to the operation terminal through the security server and firewall equipment, and the handheld Fujian server is connected to the VGOP server, the third-party business platform server and BOSS accounting through the security server and firewall equipment respectively. The server is connected, the operation management server is connected with the security server and the handheld Fujian server respectively, the handheld Fujian database server is connected with the data warehouse server, the personalized knowledge base server and the handheld Fujian server respectively, and the personalized knowledge base server is connected with the handheld Fujian database server.

In practical application, the data warehouse server, the personalized knowledge base server, the handheld Fujian server and the handheld Fujian database server can also be integrated into one physical device, for example, the handheld Fujian platform.

Fig. 4 is a schematic diagram of the software structure of the handheld Fujian platform according to the embodiment of the present invention. Referring to Fig. 4, as the bearing platform of the intelligent desktop display (WAP page), it includes: the front-end user interface (Portal) module, the external interface module (CP Interfaces), the CP management module (CP Support), and the system background management module (Admin Support) , data analysis/processing robot module, SMGP processing module (SMGPSupport), short message sending and receiving module, database module (DB) and system management console (MC) module, wherein,

The foreground user interface module is used to provide users with information and application access interfaces.

In this embodiment, the user can access the foreground user interface module through multiple access methods, for example, WEB Portal, short message (SM, Short Message) Portal, WAP Portal and Interactive Voice Response (IVR, Interactive Voice Response) Portal wait.

The external interface module is used for information interaction with the third-party business platform server, information storage and forwarding, obtaining user cross-platform browsing information, and providing functions such as status statistics and status query to the third-party business platform server.

In this embodiment, the external interface module is a communication channel between the peripheral system and the handheld Fujian server. Peripheral systems include content provider/service provider (CP/SP, Content Provider/Service Provider), customer service system and other third-party platforms that access the handheld Fujian server.

The CP management module is configured to assign an access account to the CP.

In this embodiment, the CP management module is a background management module provided for the CP, and is used to assign an access account for each CP to log in to the CP management module. The main functions include product submission, product management, product content maintenance, statistical reports and complaint handling, etc.

The system background management module is a comprehensive background management module of the handheld Fujian platform, which provides administrators with functions such as platform parameter setting, CP access management, CP product review, CP assessment, comprehensive query, data statistics, data analysis and authority distribution.

The data analysis/processing robot module is used for data collection and parsing of third-party business platform servers and BOSS billing servers to generate user behavior data, and realize WAP of user personalized content through content matching with content elements of page preset templates The page is generated and pushed.

The SMGP processing module is used to process the underlying communication between the handheld Fujian platform and the SMS gateway, and is written in C and C++.

The short message sending and receiving module is used for processing the sending and receiving of short messages.

The short message sending and receiving module is highly reliable and highly concurrent. As an intermediate component between the upper layer application program and the SMGP processing module, it plays a linking role.

The database module is used to provide core database support for the Palm Fujian platform, and store all business data of the Palm Fujian platform in a high-performance and safe manner.

The system management console module is used to provide management background for system maintenance personnel, monitor system performance, platform parameter setting, accident alarm, log analysis, etc.

In the embodiment of the present invention, the handheld Fujian platform communicates with external CP/SP service systems, short message gateway systems and other external systems.

FIG. 5 is a schematic flowchart of a page generation method based on a WAP platform according to an embodiment of the present invention. Referring to Figure 5, the process includes:

Step 501, the personalized knowledge base server pre-stores page preset templates corresponding to different user attributes, and classifies and creates content elements to be displayed in the page preset templates;

Step 502, according to the preset WAP page update policy, if the handheld Fujian server determines that the user attribute is silent, it sends a data call request to the VGOP server, receives the returned user basic telecommunication data, and sends it to the data warehouse server; if it determines that the user attribute is active , sending a WAP page update request to the data warehouse server;

Step 503, the data warehouse server records and stores the user access record information of the user browsing the WAP page, filters the received user basic telecommunication data according to the preset filtering policy, and filters the stored user access record information according to the received WAP page update request , to obtain user behavior data and send it to the Palm Fujian database server;

Step 504, the handheld Fujian database server performs user behavior analysis according to the user behavior track information, user interest track information and user time axis track information contained in the user behavior data, obtains user business information, and calls the pre-stored business association list to obtain user The related product information of the business is output to the personalized knowledge base server;

Step 505, the personalized knowledge base server receives the information sent by the handheld Fujian database server, generates user personalized data including user behavior track, user interest track, user timeline track and associated products, and generates user personalized data according to preset Content matching of the configuration strategy and the content elements of the page preset template to generate a WAP page, and modify the user attribute identifier stored in the handheld Fujian server according to the user identifier of the generated WAP page;

Step 506, the handheld Fujian server obtains the user attributes to be pushed, sends a WAP page acquisition request to the personalized knowledge base server, carries the user attributes, and pushes the received WAP page to the corresponding operation terminal for display according to the stored operation terminal information.

Based on FIG. 5 , the service access processes of silent user access and active user access will be described respectively.

FIG. 6 is a schematic flowchart of generating a WAP page for a silent user according to an embodiment of the present invention. Referring to Figure 6, the process includes:

Step 601, the operation management server configures page preset templates of different user attributes in the personalized knowledge base server through the handheld Fujian server;

In this step, user attributes include silent users and active users. Within a predetermined period of time, for example, three months, if the user has no access records, the user is determined to be a silent user; otherwise, the user is an active user. User business attributes include business business, student business, and general business, which can be classified according to parameters such as the user's monthly call volume and consumption amount. For example, if the user's monthly call volume exceeds 300 times and the consumption amount exceeds 500, it is defined as For the business class, if the user sends more than 500 text messages per month, has a small call volume (for example, less than 50 times), and roams on mobile phones during the winter and summer vacations, it is defined as the student class.

In this way, by setting corresponding WAP pages according to user attributes and user service attributes, it is possible to push personalized service content for users and guide users to perform corresponding operations. For example, when the user is determined to be a business class, the business class such as financial news services can be displayed to the user; and when the user is determined to be a student class, the student class can be displayed to the user such as short message service, mobile game service and roaming Business presentation.

The page preset template includes information such as the displayed content category, the template it belongs to, and the display location.

Step 602, the handheld Fujian server queries and determines that the user attribute is a silent user, calls the basic telecommunication data stored in the VGOP server such as the user's call frequency, call charge usage, and periodic terminal displacement information, and transmits it to the data warehouse server for filtering and analysis;

Step 603, the data warehouse server filters the user's basic telecommunications data according to the preset filtering policy, and classifies the user's business attributes;

In this step, the basic telecommunication data is provided by the VGOP server. This data is mainly obtained by locating the user's telephone dialing frequency, how many short messages are sent and other basic telecommunication information. The purpose of filtering is to delete some information irrelevant to the present invention. According to the basis of acquisition Telecom data judges user business attributes. The filtered and classified user basic telecom data is also called user behavior data.

Step 604, the data warehouse server transmits the filtered and classified user basic telecommunication data to the handheld Fujian database server, and the handheld Fujian database server analyzes user behavior, obtains user business information, and calls the pre-stored business association list to obtain user business associations Product information, output to the personalized knowledge base server;

Step 605, the personalized knowledge base server matches the pre-stored page preset template according to the received information, generates a WAP page, and outputs it to the handheld Fujian server;

In this step, for example, the pre-stored silent user page templates in the personalized knowledge base server include business templates, student templates and common templates. Among them, the business template mainly configures business content such as mobile weather stations, and the student template configures entertainment content such as SMS business and mobile games.

In this embodiment, the received information carries business identification information, and the data warehouse server invokes the stored business template of the silent user according to the received business identification information, and configures the corresponding business content for the user to generate the user's WAP page. For example, the received information includes concerned services (for example, users pay attention to news services), related services (for example, users pay attention to sports news in news services), and related products (for example, in the product column, users pay attention to sports news). Sports shoes product in ), the content is decomposed according to the ratio of 60% of the concerned business, 20% of the related business, and 20% of the related product, and is configured in the business template to generate the user's WAP page.

In practical applications, different page preset templates can also be set for users according to different needs of users. For example, for business templates, business templates that meet the individual needs of different users can be set according to different needs of users. Palm Fujian Database Server Analyze the user behavior trajectory, user interest trajectory, user timeline trajectory and associated products for each user, so that personalized content configuration can be performed according to the user's personalized page preset template.

Of course, the above-mentioned user basic telecom data is the data of the user three months ago, which cannot accurately reflect the user's personalized needs in the recent period. Therefore, considering effectively reducing the complexity of system processing, a unified page preset can be set according to the user's business attributes. Set the template.

The page preset template is mainly the personalized WAP page content configuration information obtained according to the user behavior trajectory, including page module configuration information, associated content information, recommended product item information, and content display location information.

Step 606, the handheld Fujian server sends the received WAP page to the operation terminal to display to the user.

Step 607, the data warehouse server records the user's operation on the handheld Fujian server;

In this step, the user's operation on the handheld Fujian server is the user's access operation of browsing the WAP page.

Step 608, the data warehouse server performs data filtering and analysis on the user's operation of the day at the preset time;

In this step, the object of the day's operation is the user's access record track, and the information included may be the user's mobile phone number, model, business access time, access module, preferred content, access frequency, and access location.

Step 609, the handheld Fujian database analyzes and forms user behavior data including data information such as the module of the user's business, the ranking of the most concerned content, the most concerned content-related business, and the most concerned content-related products, and transmits it to the personalized knowledge base server to modify user attributes ;

In practical applications, the system first identifies whether the user is a silent user, that is, a user who has not visited or has no access records within a period of time, or an active user, that is, a user with access records. If it is a silent user, the system will perform content based on VGOP data. Modular content presets; if it is an active user, it will configure personalized content based on its past operation records.

Step 610, the personalized knowledge base server performs content matching: the content is decomposed according to the ratio of 60% of the concerned business, 20% of the related business, and 20% of the related product, and content generation configuration is performed according to the interface difference of the page preset template to form a WAP page ;

In this step, the content matching can be continuously changed according to information such as the user's operation frequency and staged operation content, so as to realize dynamic WAP page generation. If the WAP page of the user is stored in the personalized knowledge base server, the stored WAP page is updated with the currently formed WAP page.

The content decomposition ratio is preset by the system, 60% of the attention business is adapted according to the user's past operation records, and 20% of the related business is to call the business association ratio preset by the system, for example, through the stage analysis of all users of the handheld Fujian server Operate the data to obtain the B service that the user is most likely to access after accessing the A service, so as to obtain the service relevance, and select the service with the highest degree of relevance. And 20% of the related products call the related product list corresponding to the concerned business. For example, if the user's concerned business is news, the corresponding mobile phone newspaper product is recommended. Provide users with a complete content and product push system through the display ratio setting of business and products.

The interface difference of the page preset templates mainly refers to the difference in content layout and content carrying capacity of each content module. For example, there are five news items in total, and the content configuration is 3 follow-up news items, 1 related news item, and 1 related product item; If there are a total of 10 items of convenience, the content configuration is 6 items of attention content, 2 items of related content, and 2 items of related products.

The WAP page is generated in the personalized server, and the handheld Fujian server is used to call and configure the content of the WAP page when the user visits.

Step 611 , when the user visits the service next time, the handheld Fujian server will display the configured personalized WAP page.

In this step, for example, if the user mainly visited the news module last time, the content was originally on the second-level page, and the user mainly browses the sports module news in the news module. Then when the user visits next time, the system will automatically promote the news module to the first-level page according to the preset content display template, and put the latest sports news at the top, and then put the business with the highest correlation with sports news , such as entertainment news, displayed under sports news. And the digital information business product "Mobile News" with the highest correlation of sports news will be displayed in the "You may be interested" module.

FIG. 7 is a schematic flowchart of generating WAP pages for active users according to an embodiment of the present invention. Referring to Figure 7, the process includes:

Step 701, the handheld Fujian server determines that the user is an active attribute, and simultaneously obtains the user's phone number through the WAP whitelist, and matches the number with the data in the personalized knowledge base server to obtain the user's personalized WAP page;

In this step, the WAP whitelist is stored in the WAP gateway. The personalized knowledge base server mainly stores the data analyzed by the VGOP server and user trajectory data, so as to correspond to the configuration of the preset template. If the user's telephone number or mobile phone number of the operator terminal is stored in the handheld Fujian server, the user's telephone number may not be obtained through the WAP white list.

Step 702, the data warehouse server records variable information such as the user's business access time and access location in real time, and associates the variable information data with the personalized knowledge base server, and judges whether the time information triggers the timeline track content push strategy, and if so, Then push the preset WAP page.

In this step, the content of the user's business access time and access location time axis track is mainly based on the change of time and basic user preference data, and pushes the business content according to the time and situation, mainly based on the system preset value, supplemented by the user's attention to business, According to the obtained user's living habits, the corresponding time point is used to push the business. For example, if the user belongs to the business class, according to the user's access record track, it is obtained that he pays attention to the weather when he goes out at 8 o'clock, and pays attention to eating at 18 o'clock, then the weather station information is recommended at 8 o'clock, and the restaurant 12580 information is recommended at 18 o'clock.

Step 703, when the user accesses the third-party business platform server through the handheld Fujian server to perform platform jumping, record the anchor point of the user through the WAP white list, and use the third-party business platform server interface to record the number of user page jumps and traffic data , residence time and other data are encrypted and sent to the data warehouse server for storage;

In this step, the anchor point record is mainly set a position mark in the document for easy reference. Anchor records allow visitors to quickly browse to a selected location, speeding up information retrieval.

Step 704, the data warehouse server performs data analysis and filtering on the user's operations of the day at a preset time;

Step 705, the handheld Fujian database server analyzes the received parsed and filtered data, and transmits the data information such as the module of the user's business, the ranking of the content of interest, the business of the most concerned content, and the product of the most concerned content to the personalized knowledge base server perform content matching;

Step 706, when the user visits the service next time, the handheld Fujian server will display the configured personalized WAP page.

Fig. 8 is a schematic flow diagram of analyzing data by the data warehouse server and the handheld Fujian database server according to the embodiment of the present invention. Referring to Figure 8, the process includes:

Step 801, locate the user identity through the WAP whitelist, search for information matching the user identity in the data warehouse server, call the user's historical access data, short-term attention content and other user behavior data, time axis trajectory, terminal displacement information and other variable data, Basic telecom data of VGOP users.

Step 802, confirm the user's silent or active status through user behavior data identification and historical access data record query.

In this step, if it is determined to be a silent user, the VGOP basic telecommunication data is analyzed and matched to confirm the user's business attributes (such as: business, student, general). If the user is an active user, proceed to the next step of algorithm matching.

Step 803, according to the stored active user historical access records and last access records, obtain the user's long-term attention service and periodical attention service, and obtain the user's browsing habit information and recent key product information through comparison.

Step 804: Based on the business that the user is most likely to care about, call the pre-stored business association and product association list to obtain the associated business and associated products with the highest degree of association with the user's attention business, and generate the user's personal data model.

In this step, the user personal data model is user personalized data.

Step 805, match the personalized knowledge base server according to the generated personal data model, and judge whether the associated content of the data exists or whether it has been updated. Choose the next best option to refactor the user profile data model.

In this step, the associated content stored by the personalized knowledge base server is to meet the needs of solving problems in one or some domains, and store, organize, manage and use interconnected pieces of knowledge in the computer memory by using one or several knowledge representation methods These pieces of knowledge include domain-related theoretical knowledge, factual data, and heuristic knowledge obtained from expert experience, such as definitions, theorems, algorithms, and common-sense knowledge related to a certain domain.

Step 806, after completing the personal data model correction, transmit the data in the final personal data model to the personalized knowledge base server, so that the personalized knowledge base server can match the data with the content, and preset the template according to the difference of the preset interface of each page Apply it to generate user personalized WAP page templates.

Step 807, when the user visits the business again, call the user's personalized WAP page template, and match the latest content according to the data completed by the interaction between the data warehouse server, the handheld Fujian database server and the personalized knowledge base server, and form the user's exclusive content (UEC, Users exclusivecontent), that is, user personalized WAP pages.

Step 808: Record the user's click records between the recommended content and related content and related products on the handheld Fujian server. If the user has not clicked on the same content for 3 consecutive times, it is determined that the content recommendation is wrong, and the user's personal data model is re-corrected, and the user's personal data model is re-retrieved. Model the various data of the user, and restart the service recommendation from step 803 .

In this step, by revising the user's personal data model, it can be ensured that the user can find the content he wants.

FIG. 9 is a schematic flow diagram of content matching performed by a personalized knowledge base server according to an embodiment of the present invention. Referring to Figure 9, the process includes:

Step 901, confirm the change and update status of the received personalized user behavior data, and perform keyword filtering on the personalized user behavior data for sorting.

In this step, the personalized user behavior data includes content preference information such as the number of user business module visits and visit frequency. If it is determined that the change or update of the personalized user behavior data is illegal or does not exist, the data warehouse server will be notified to re-update the data. filter.

Step 902, perform matching of data and content elements according to user behavior data, and perform arrangement of user-focused content, related content, and related product content.

Step 903: According to the user's attention content, call the preset page template, decompose the content according to the ratio of 60% of the concerned business, 20% of the related business, and 20% of the related product, and apply the page preset template according to the order of the content elements, and apply the Save the page preset templates.

Step 904, when the user visits the service, invoke the page preset template applied by the personalized knowledge base server to form a personalized WAP page and send it to the Palm Fujian server.

As can be seen from the above, the WAP platform-based page generation system and page generation method of the embodiments of the present invention, through the identification of user attributes and user business attributes, use user behavior data such as user historical access records, short-term attention content, time axis, Variable data such as terminal displacement information and all-round data such as VGOP user basic telecommunication data, transform the existing WAP platform structure, subdivide WAP pages into modules, and form a WAP page recommendation system for user-focused content, related services, and related products. The user's degree of attention to the recommended business content dynamically adjusts the pushed WAP page. In this way, since the pushed WAP page is related to the personalized needs of the user, the probability of the user browsing the WAP page increases, thereby improving the success rate of service pushing. At the same time, through multi-channel and multi-angle data collection and analysis, the accuracy of user preference analysis has been improved. Moreover, on the premise of ensuring the security of user information, through user data analysis, the matching of user personalized data and content elements in the page preset template can be realized, which promotes the integrity of the information push system. In addition, the proportion of user-focused content, related content, and related products is displayed to realize reminders of related content and recommendations of related products, which reduces the depth of users' WAP content browsing, realizes a one-stop experience of user-focused information, and further strengthens WAP The integrity of the page product push system and the success rate of business content push.

The above descriptions are only preferred embodiments of the present invention, and are not intended to limit the protection scope of the present invention. Any modifications, equivalent replacements and improvements made within the spirit and principles of the present invention shall be included within the protection scope of the present invention.

Claims (14)

1. A page generation system based on the Wireless Application Protocol WAP platform, characterized in that the system comprises: personalized knowledge base server, palm-held Fujian server, operation terminal, VGOP server, data warehouse server and palm-held Fujian database server, wherein, The handheld Fujian server is used to obtain user attributes that need to be pushed, send a WAP page request to the personalized knowledge base server, carry user attributes, and push the received WAP page to the corresponding operation terminal for display according to the stored operation terminal information; It is also used to update the policy according to the preset WAP page. If the user attribute is determined to be silent, send a data call request to the VGOP server, receive the returned user basic telecom data, and send it to the data warehouse server. If the user attribute is determined to be active, send the data call request The warehouse server sends a WAP page update request; The personalized knowledge base server is used to store the page preset templates corresponding to different user attributes, and classify and create the content elements to be displayed in the page preset templates; and use the pre-acquired user personalized data according to the configuration strategy and page preset templates The content element of content element is carried out content matching, generates WAP page, according to the user attribute that carries in the request of obtaining WAP page that receives, sends the WAP page corresponding to this user attribute to the palm Fujian server; It is also used to receive the information that palm Fujian database server sends, Generate user personalized data including user behavior track, user interest track, user timeline track and associated products, match the generated user personalized data with the content elements of the page preset template according to the preset configuration strategy and update the storage According to the user identification of the updated WAP page, modify the user attribute identification stored in the handheld Fujian server The operation terminal is used to receive the WAP page pushed by the handheld Fujian server and browse the information of the WAP page; The VGOP server is used to record and store the user's basic telecommunication data, receive the data call request sent by the Pocket Fujian server, and send the corresponding basic telecommunication data of the user to the Pocket Fujian server according to the user identification carried in the data call request; The data warehouse server is used to record and store the user access record information of users browsing WAP pages, filter the received user basic telecommunication data according to the preset filtering strategy, and filter the stored user access record information according to the received WAP page update request , to obtain user behavior data and send it to the Palm Fujian database server; The handheld Fujian database server is used to receive the user behavior data sent by the data warehouse server, analyze user behavior, obtain the business information that the user cares about, and call the pre-stored business association list to obtain the related product information of the business that the user cares about, and output it to Personalized knowledge base server. 2. The system according to claim 1, further comprising: an operation management server, which is used to obtain user basic telecommunication data from the VGOP server, and sort and screen the obtained user basic telecommunication data, and according to the classified user Business attributes, respectively set the page preset templates corresponding to user attributes. 3. The system according to claim 2, further comprising: a third-party business platform server, which is used to record users' cross-platform browsing information, and according to the data call request sent by the handheld Fujian server, record the user's cross-platform browsing information The information is output to the data warehouse server and filtered together with the user access record information. 4. The system according to claim 3, further comprising: a BOSS billing server, which is used to follow the pre-set billing strategy when the operation terminal performs operations such as business access or business access cancellation on the palm Fujian server Perform corresponding business billing; store user business information and product usage information, establish a business association list based on user business information and product usage information, and output it to the Palm Fujian database server; according to the data call request sent by the Palm Fujian server, transfer the stored User business information and product usage information are output to the data warehouse server for filtering together with user access record information. 5. The system according to claim 4, further comprising: a security server and/or a firewall device, used for access security when the handheld Fujian server interacts with the third-party business platform server and operation terminal. Verification, and information-digest algorithm encryption for the interactive data. 6. The system according to any one of claims 1 to 5, wherein the basic telecommunication data includes: user call frequency, number of short messages sent, call charge usage and phased terminal displacement information. 7. The system according to claim 6, wherein the user access record information includes: user mobile phone number, model, access time, access module, preferred content and access frequency. 8. The system according to claim 6, wherein the user behavior data comprises: user behavior track information, user interest track information, and user timeline track information. 9. The system according to claim 8, wherein the preset configuration strategy is 60% of concerned business, 20% of related business, and 20% of related product. 10. A method for generating pages based on the Wireless Application Protocol WAP platform, characterized in that the method comprises: The personalized knowledge base server pre-stores the page preset templates corresponding to different user attributes, and classifies and creates the content elements to be displayed in the page preset templates; The handheld Fujian server obtains the user attributes that need to be pushed, and sends a WAP page request to the personalized knowledge base server, and the request carries user attributes; The personalized knowledge base server obtains user personalized data according to the user attribute carried in the WAP page request, performs content matching with the content elements of the page preset template according to the preset configuration strategy, and generates a WAP page; The steps of obtaining user personalized data include: According to the pre-set WAP page update strategy, if the user attribute is determined to be silent, the handheld Fujian server sends a data call request to the VGOP server, receives the returned user basic telecom data, and sends it to the data warehouse server; The warehouse server sends a WAP page update request; The data warehouse server records and stores the user access record information of the user browsing the WAP page, filters the received user basic telecommunication data according to the pre-set filtering policy, and filters the stored user access record information according to the received WAP page update request to obtain the user Behavior data is sent to the Palm Fujian database server; The handheld Fujian database server analyzes user behavior based on user behavior track information, user interest track information and user timeline track information contained in user behavior data, obtains user business information, and calls the pre-stored business association list to obtain user business association Product information, output to the personalized knowledge base server; The personalized knowledge base server receives the information sent by the handheld Fujian database server, and generates user personalized data including user behavior track, user interest track, user time axis track and associated products. 11. The method according to claim 10, further comprising: modifying the user attribute identifier stored in the Palm Fujian server according to the user identifier generating the WAP page. 12. The method of claim 10, further comprising: The data warehouse server records the user's operations on the Palm Fujian server; The data warehouse server performs data filtering and analysis on the user's operations on the day at the preset time; The handheld Fujian database analyzes and forms the user behavior data including the module of the user's business, the ranking of the most concerned content, the most concerned content-related business, and the most concerned content-related products, and transmits it to the personalized knowledge base server to modify user attributes; The personalized knowledge base server decomposes the content according to the proportion of 60% of the concerned business, 20% of the related business, and 20% of the related product, and performs content generation and configuration according to the interface difference of the page preset template to form a WAP page. 13. The method according to claim 10, further comprising: sending the WAP page corresponding to the user attribute to the Palm Fujian server, and the Palm Fujian server pushes the WAP page to The corresponding operation terminal will be displayed. 14. The method as claimed in claim 13, judging whether the user has triggered the preset time axis trajectory content push strategy, if it is met, then the palm Fujian server calls the database information, obtains the business recommendation list corresponding to this period, and lists Information is sent to the data warehouse.