CN102314650A - Relevance advertisement push system and method - Google Patents

Abstract

A system and method for relevant advertisement broadcasting can be operated in the existing mobile communication environment, it is mainly used for releasing consumption type information, advertisement information, special information, etc., for the consumer to finish the first consumption actively, the servo end can be according to the consumer's position and finishing the consumption place type, send relevant advertisement consumption information such as dining room, shopping, etc. to the consumer carried mobile electronic device; the invention effectively promotes the business opportunity of the information supply end, continues the consumption intention of the consumption end and saves the time for finding the business by actively providing the consumption information related to the matching consumption end.

Description

Relevant advertisement pushing system and method

technical field

A related advertising push system and method, mainly used in the release of consumer information, advertising information, special information, etc. The present invention especially refers to a system that can run in the existing mobile communication environment and can be used by a consumer A system and method for receiving relevant advertisements in real time.

Background technique

With the growth of the economy and the rapid development of information technology, people have many consumption channels, such as the Internet, newspapers and magazines, etc., so that people can easily obtain relevant consumption information. In order to further attract consumers, businesses often use some promotional methods. For example, buy one get one free, product discounts, etc., and consumers can also obtain merchants’ consumption information through many channels; please refer to Figure 1, which shows an existing advertising consumption information sending system, as shown in Figure 1 As shown, it is mainly composed of a server end 101, an information supply end 102 and an information receiving end 103, wherein the server end 101 is, for example, an entrance website on the network, an entrance website of an advertising company, a telecommunications company ( Such as the network communication system constructed by Chunghwa Telecom, Far EasTone Telecom, or the advertising company that undertakes the advertising case), etc., please refer to Figure 2 for its operation mode, which shows the operation flow chart of the existing advertising consumption information transmission system, as shown in As shown in the figure:

Obtaining consumption information 11: The information supply terminal 102 (generally the proprietor of the broadcast advertisement) provides the consumption advertisement information to be released, and hands it over to the advertiser (that is, the server terminal 101);

Finding merchants 12: After receiving the consumption advertisement information, the information receiving end 103 (consumer) can go to the merchants who want to consume according to the advertisement content;

Complete consumption 13: after the consumer arrives at the merchant, conduct and complete the consumption.

It can be seen from the above that after obtaining consumption information, consumers can go to merchants to make purchases. For example, consumers have a meal at a merchant in Ximending, and after completing consumption, they want to go to a movie theater to watch a movie. At this time, unless consumers pre-order Check the location of the movie theater in Ximending by yourself, otherwise consumers have to find out the location by themselves. For consumers, it will cause a waste of time, and for the merchants in Ximending, they will also miss business opportunities.

Contents of the invention

In view of the above-mentioned needs, based on the experience in related industries for many years, the inventors conducted correlational research and analysis on the needs of regional and related advertising information push, as well as the actual needs of the information demand side, hoping to develop more To be a suitable and practical system and method; therefore, the main purpose of the present invention is to provide a related advertising pusher that can provide information demand side and obtain subsequent consumption-related advertising information after the first consumption. broadcasting system and method.

In order to achieve the above purpose, the present invention constructs an information receiving unit, an information matching database, and an information release unit in the system, wherein the information receiving unit can pass the information after receiving a reply message sent by the information confirmation terminal. The matching database matches the consumption information according to the preset correlation conditions, and generates a second, third or more consumption information, and this consumption information can be obtained according to the hope of an information demander in the region. Associating advertising information, in this way, can not only reduce the time for consumers to search for consumption information, but also increase the business opportunities of businesses around the consumer's area.

A related advertising push system provided by the present invention operates in the existing mobile communication environment, including:

An information receiving unit, which receives the reply information sent by the information confirmation terminal; an information matching database, which has a matching unit and a database, and the matching unit is signally connected to the information receiving unit and the database, and the matching The unit can receive the reply information sent back by the information confirmation terminal, and further search for the pre-stored data in the database according to the content of the reply information, and match and integrate them into consumption information according to the preset correlation conditions; An information release unit, connected to the database for sending the consumption information; and an information demand side, including at least one electronic device with transmission and receiving functions, connected to the information release unit with a signal, and receiving the information consumer information.

The present invention also provides an operation method of a related advertising push system, which operates in the existing mobile communication environment, which includes: obtaining information: the user at the information demand end obtains a first consumption information through an electronic device in advance; Consumption: the user at the information demand end uses the first consumption information to an information confirmation end for consumption; data confirmation: the information confirmation end further confirms the relevant information of the user at the information demand end, and sends a reply message to The related advertisement push system; the system receives data: the reply information is received by the data receiving unit of the related advertisement push system; data matching is performed; the data receiving unit sends the reply information to the information matching database, And carry out the matching comparison of the reply information according to the preset correlation conditions; send the information to the information demand side: after completing the matching comparison of the data through the information matching database, generate a second consumption information, and The second consumption information is sent to the electronic device at the information demand end through an information release unit.

In order to further understand the system and method of the present invention, please refer to the following description with accompanying drawings.

Description of drawings

Fig. 1 is an existing advertising consumption information sending system.

Fig. 2 is a flow chart of the operation of the existing advertising consumption information sending system.

Fig. 3 is a composition diagram (1) of the present invention.

Fig. 4 is a composition diagram (2) of the present invention.

Fig. 5 is a schematic flow chart of the implementation method of the present invention.

Fig. 6 is a schematic diagram of the implementation of the present invention.

Fig. 7 is another embodiment (1) of the present invention.

Fig. 8 is another embodiment (2) of the present invention.

Fig. 9 is a schematic diagram of implementation of embodiment (2).

[Description of main component symbols]

10 Existing Advertising Consumption Information Sending System

101 Server side 102 Information supply side 103 Information receiving side

11Get consumption information 12Find merchants 13Complete consumption

20 Relevant advertising push system 201 Information receiving unit

202 Information Matching Database 203 Information Release Unit

2021 Matchmaking Unit 2022 Database 21 Get Information

22 Consumption 23 Data confirmation 24 System receiving data

25 Perform data matching 26 Send information to the information demand side

30 Information confirmation end 301 Selection unit 40 Information demand end

401 user 402 electronic device 50 information demand end

51 Information Confirmation Terminal 52 Consumption Information 53 Termination of Information Sending

Restaurant A A1 Restaurant A2 Restaurant B1 Department Store

B2 restaurant C first consumption information C1 second consumption information

C2 Third consumption information D1 First reply information D2 Second reply information

M first consumption information M1 second consumption information M2 third consumption information

M3 fourth consumption information R1 first reply information R2 second reply information

R3 third reply information

Detailed ways

Please refer to FIG. 3 , which shows a schematic diagram (1) of the composition of the present invention. The associated advertisement push system 20 shown in the figure can be defined as a server constructed from more than one information device. Further cooperate with other wireless communication devices to operate, as shown in the figure, the related advertisement push system 20 referred to in the present invention mainly constructs an information receiving unit 201, an information matching database 202 and an information releasing unit in the system 203; wherein, the information receiving unit 201 can receive a reply message sent by an information confirmation terminal 30 by means of network or communication (this reply message can be generated after consumption by a user of an information consumption terminal); The matching database 202 is used to manage the information to be pushed, and can further carry out two-way matching with the pre-stored business information in the information database according to the reply information sent by the information confirmation terminal 30. After the matching is successful, the media The completed first consumption information is sent to the user of an information demand end 40; as mentioned above, the information confirmation end 30 generally refers to general physical storefront merchants, such as restaurants, and this information confirmation end 30 uses at least one An electronic device with a transmission function, such as a portable communication device, or an electronic device with network transmission (including wired or wireless), and the information sent by the information confirmation terminal 30 includes merchant address, merchant type, and consumption-related information etc.; moreover, the user of the information demand terminal 40 also uses at least one electronic device with transmission and reception functions, such as a portable communication device, or a network transmission (including wired or wireless) function An electronic device; the information release unit 203 releases (sends) the first consumer information after the matching is confirmed by the information matching database 202 to the user of the information demand end 40 .

Please refer to FIG. 4 , which shows a schematic diagram of the composition of the present invention (two), please refer to FIG. 3 , as shown in this figure, the information matching database 202 has a matching unit 2021 and a database 2022, and the matching unit 2021 is signally connected with the information receiving unit 201 and the database 2022 respectively, and the database 2022 is signally connected with the information releasing unit 203, and the database 2022 referred to in the present invention has several records stored in advance. Business information, and the classification conditions can be set in advance, such as classification by region, business type, etc., as shown in the implementation legend in the figure, Taipei City is divided into Xinyi District database, Daan District database, and Zhongshan District data by region Database and other areas, and each regional database further pre-stores various types of business information, such as restaurants, movie theaters, KTV, etc. When the matchmaking unit 2021 receives the reply information sent by the information receiving unit 201, the matchmaking unit 2021 can be based on the reply information content, such as the current location of the consumer, the type of consumption, etc., to search for relevant business information in the database 2022, for example: the content of the reply information is that the user of the information demand end 40, the last one is located in Daan District The restaurant conducts consumption, and the match-making unit 2021 further judges that the user at the information demand end 40 may go to the cinema to watch a movie or sing at a KTV after the meal, that is, to the Daan District database in the database 2022, Search for relevant business information of movie theaters and KTV, such as preferential information and business address, etc., and gather the relevant business information found into a second consumer information, and send it to the information demand end 40 by the information release unit 203, so that the information demand The user of the terminal 40 can continue the consumption intention through the second consumption information.

Please refer to Fig. 5, shown in the figure is a schematic flow chart of the implementation method of the present invention, as shown in the figure, the implementation method of the related advertising push system and method in the present invention is as follows:

Obtaining information 21: a user (i.e. a consumer) of an information demand end 40 obtains a first consumption information by using an electronic device (such as a mobile phone, a PDA, a notebook computer) with a network or communication transmission function in advance, and the first Consumption information The primary consumption information can be obtained in places such as newspapers and magazines, the Internet, or advertising newsletters received by mobile phones;

Consumption 22: Continuing from the above, the content of the first consumption information can be, for example, a 20% discount for consumption at a restaurant A in Xinyi District within a limited period, and users at the information demand end 40 can further rely on the first consumption information content to an information confirmation terminal 30 for consumption;

Data Confirmation 23: When the user of the information demand end 40 completes the consumption at the information confirmation end 30, the information confirmation end 30 can confirm the data of the consumer and the merchant. The user's mobile communication device (mobile phone, PDA, etc.) confirms the content of the consumer's first consumption information, and the main purpose is to confirm the current (or last) position of the consumer. After confirmation by the information confirmation terminal 30, it can be Further confirm and input the basic information of the user on the information demand side 40, such as the mobile phone number of the consumer, or the member information of the consumer who has pre-registered as a member of the website, etc., together with the information of the merchant itself, such as the type of merchant and the merchant The location, etc., are collected into a complete response information and sent to the system;

System receiving data 24: Continuing from the above, the information receiving unit 201 of the system can receive the reply information described in step 23 through the Internet, wireless or wired communication, etc.;

Carry out data matching 25: Continuing from the above, the information receiving unit 201 can further transmit the reply information to the information matching database 202, and perform matching comparison of the reply information according to the preset related conditions, for example, displaying the content of the reply information The last location of the user on the information demand side 40 is a restaurant in Xinyi District, and the matching unit 2021 of the information matching database 202 can reply the information based on the information, and further speculate on where the consumer may go next. For example, watching a movie in a movie theater, singing in a KTV, etc., and the matchmaking unit 2021 can go to the database 2022 to perform a matchmaking operation of replying information, and collect the completed information into a second consumption information, and send it through the database 2022 to the information releasing unit 203;

Sending information to the information demand end 26: Continuing from the above, the information release unit 203 can use the Internet or communication transmission to transmit the second consumption information to the users of the information demand end 40 for the users of the information demand end 40 Consumption willingness can be continued through this consumption information.

Please refer to Figure 6, which shows a schematic diagram of the implementation of the present invention. As shown in the figure, the associated advertisement push system 20 becomes a passive data sending platform during the implementation process, and the information shown in the figure The demand end 40 can be, for example, a user 401 who has obtained a first consumption information M; in the embodiment shown in the figure, it is assumed that the user 401 of the information demand end 40 obtains the first consumption information M, and goes to a user in Xinyi Restaurant A1 in the district has a meal; and, after the user 401 of the information demand end 40 has finished eating in the restaurant A1, the restaurant A1 will further obtain (such as asking the mobile phone number of the user 401 of the information demand end 40, or asking the user whether There are relevant information of user 401 on the information demand side 40, such as joining the website membership information, together with information such as the type of business and the location of the business of restaurant A1, and gather them into a complete first reply information R1 and send it to the associated advertisement push The system 20 performs matchmaking, and the system will collect business information (such as movie theaters, KTV, department stores, etc.) near Xinyi District into a second consumption information M1, and send the second consumption information M1 to the user 401 through the system. Holds an electronic device 402 with communication or network transmission functions, and the second consumption information M1 can be a text, or graphic, or electronic label, such as a barcode, etc., or can be a mixed form of the above etc., and the information content can be discount information, business address, etc.; moreover, the user 401 at the information demand end 40 can refer to the second consumption information M1 to select the next business to go to, for example, the user 401 selects Go to a movie theater A2 for consumption, and after the user completes the consumption in the movie theater A2, the information confirmation terminal 30 can further send a second reply information R2 to the system, and through the matching of the related advertisement push system 20, the user can further After receiving a third consumption information M2 sent by the system, the user 401 can then refer to the content of the third consumption information M2 to select the next consumption location, for example, select the merchant A3 shown in this figure for consumption, and After completion, the information confirming terminal 30 sends a third reply information R3 again, and receives a fourth consumption information M3 by means of the information matchmaking of the associated advertisement push system 20; At least the following advantages can be obtained:

(1) The related advertising push system 20 can release and broadcast related consumption information at any time according to the location of the user 401 of the information demand side 40 and the type of consumer business, so as to effectively improve the business opportunities and advertising effects of the business ;

(2) The user 401 of the information demand end 40 can refer to the consumption information sent by the associated advertising push system 20, which indirectly saves the time of searching for merchants when wanting to continue consumption.

Please refer to Fig. 7, another embodiment (1) of the present invention is shown in the figure, the present invention can further allow the user to freely choose whether to receive the relevant consumption information sent by the system, as shown in the flowchart, when an information After the user at the demand end 50 completes consumption at a merchant at an information confirmation end 51, the information confirmation end 51 can further ask the user at the information demand end 50 whether to choose to receive a consumption information 52 sent by the system. At this time, assuming that the information demand If the user at the terminal 50 refuses to receive the consumption information 52, then the information confirmation terminal 51 can stop sending the reply information to the related advertising push system 20, and the system will enter the step of terminating the information sending 53, and the user at the merchant at the information confirmation terminal 51 After the consumption is completed, no consumption information will be received; and when the user at the information demand side 50 chooses to receive consumption information, the information confirmation terminal 51 will further reply information (such as the relevant information of the user and the merchant) Send it to the related advertising push system 20, so as to further match the information through the system, and then send it to the user at the information demand end 50, so that after the implementation of this embodiment, the user at the information demand end can make their own decisions Whether to receive relevant consumption information, to prevent users from being disturbed by unnecessary consumption information. In addition, the user at the information demand end can also stop receiving subsequent consumption information through the electronic device.

Please refer to Fig. 8, another embodiment (2) of the present invention is shown in the figure, the associated advertisement pushing system 20 referred to in the present invention, in order to further provide users with more accurate and diversified consumption information, can be used in In the information confirmation terminal 30, the signal is connected to a selection unit 301, and its signal is connected to the information confirmation terminal 30. In this way, when the user of the information demand terminal 40 completes consumption at the merchant of the information confirmation terminal 30 (for example, when checking out), The information confirmation terminal 30 can further ask the user of the information demand terminal 40 whether there is a type of merchant to choose to go to, and if the user of the information demand terminal 40 has the willingness to continue consumption, he can inform the information confirmation terminal 30 according to his own preferences For the type of business you want to visit, since the content of the reply information provided to the system is more accurate, the reply information can be matched quickly through the information matching database 202 to generate a relevant consumption that meets the needs of users at the information demand end 40 Information; please refer to FIG. 9, which is a schematic diagram of the implementation of embodiment (two) shown in the figure. As described in FIG. The department store B1 in the department store B1 makes consumption, and at the end of the consumption (that is, checkout), the department store B1 can further ask the user 401 whether there is a type of merchant to go to after leaving the department store B1. Assuming that the user 401 wants to go to a restaurant to eat, Then the department store B1 can select a merchant located in Da’an District and belonging to the restaurant type through the selection unit 301 while confirming the relevant information, and the department store B1 further integrates the above information into a first response information D1, and sends it to the associated With the help of the content of the first reply information D1, the system directly and quickly finds the relevant restaurant information in the system in Da'an District for the type of business selected by the user 401, and compiles it into a second consumption The information C1 is sent to the handheld electronic device 402 of the user 401, so that the user 401 can easily grasp the relevant restaurant information located in Daan District; For consumption in restaurant B2, after user 401 completes consumption, the restaurant B2 can confirm the type of consumption place that user 401 wants to go to, and collect the information into a second reply information D2 and send it to the system, and then through the system media After combining, send a third consumption information C2 to the handheld electronic device 402 of the user 401; as mentioned above, the user 401 of the information demand end 40 can carry out relevant information through the information confirmation end 30 and the system according to his own needs. Matching, so that users can quickly obtain accurate relevant consumption information.

To sum up, the system and method for pushing relevant advertisements in the present invention can operate in the existing mobile communication environment, and is mainly used as a platform for providing relevant consumption information on the information demand side, and before the information (information) is released, First go through the two-way matching between the information confirmation end and the information demand end, that is, the information provided by the information confirmation end is mainly used for matching. In this way, it can effectively provide users on the information demand end, relevant regional and relevant advertisements and consumption information; according to this, after the implementation of the present invention, it is indeed possible to provide a user who can provide information on the demand side, and after the first consumption, can obtain related advertising push related advertising information for subsequent consumption Purpose of the System and Method.

The above are only preferred embodiments of the present invention, and are not intended to limit the scope of the present invention. Any equivalent changes and modifications made without departing from the spirit and scope of the present invention are all acceptable. Should be covered within the patent scope of the present invention.

Claims (7)

1. A related advertisement pushing system, which operates in a mobile communication environment, is characterized in that it comprises: An information receiving unit, which receives the reply information sent by the information confirmation terminal; An information matching database has a matching unit and a database, the matching unit is signally connected to the information receiving unit and the database, the matching unit receives the reply information sent by the information confirmation terminal, and responds to The content of the reply information is further searched for the pre-stored data in the database, and according to the preset correlation conditions, matching and integrating into consumption information; an information release unit, which is connected to the database for sending the consumption information; and The information demand side includes at least one electronic device with transmission and reception functions, which is signal-connected to the information release unit and receives the consumption information. 2. The associated advertisement pushing system according to claim 1, wherein the electronic device at the information demand end has a function of network transmission. 3. The associated advertisement pushing system according to claim 1, wherein the consumption information is in the form of text, sound, image or electronic label. 4. The associated advertisement pushing system according to claim 1, wherein the information confirmation terminal is signal-connected to a selection unit. 5. An operating method of a related advertising push system, operating in a mobile communication environment, characterized in that it comprises: Obtaining information: users on the information demand side obtain a first consumption information through electronic devices in advance; Consumption: the user at the information demand end uses the first consumption information to an information confirmation end for consumption; Data confirmation: the information confirmation terminal further confirms the relevant information of the user on the information demand side, and sends a reply message to the associated advertisement push system; System receiving data: the reply information is received by the data receiving unit of the related advertising push system; performing data matching; the data receiving unit transmits the reply information to an information matching database, and performs a matching comparison of the reply information according to preset correlation conditions; Sending information to the information demand side: After the information matching database completes the data matching comparison, a second consumption information is generated, and the second consumption information is sent to the information demand side through an information release unit. electronic device. 6. The operating method of the associated advertisement pushing system according to claim 5, wherein the information confirmation terminal can stop sending the reply information. 7. The operating method of the associated advertisement pushing system according to claim 5, wherein the information demander can stop receiving subsequent consumption information through the electronic device.

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