CN101720019B - Method for performing questionnaire survey based on digital television - Google Patents
Method for performing questionnaire survey based on digital television Download PDFInfo
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- CN101720019B CN101720019B CN2009102387253A CN200910238725A CN101720019B CN 101720019 B CN101720019 B CN 101720019B CN 2009102387253 A CN2009102387253 A CN 2009102387253A CN 200910238725 A CN200910238725 A CN 200910238725A CN 101720019 B CN101720019 B CN 101720019B
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Abstract
The invention discloses a method for performing a questionnaire survey based on a digital television, which belongs to the technical field of the digital television. The method comprises that: a protocol between a questionnaire survey server and a set-top box is established; the questionnaire survey server transmits the picture and text information of the questionnaire survey to the set-top box; the set-top box receives the picture and text information of the questionnaire survey and uploads questionnaire answers selected by a user to the questionnaire survey server; the questionnaire survey server counts questionnaire survey results and transmits the picture and text information of the questionnaire survey results to the set-top box; and the set-top box displays the picture and text information of the questionnaire survey results. The method provided by the invention has the advantages of realizing the questionnaire survey in services in the field of the digital television, improving user experiences and satisfying needs in practical application.
Description
Technical field
The present invention relates to the digital television techniques field, particularly a kind of method of carrying out survey based on DTV.
Background technology
Traditional survey is that promptly questionnaire through sending the investigator, is delivered in each respondent's hand with the form of the some parts of reunifications that design in advance, fills out the question and answer volume voluntarily by the surveyee, is regained by the investigator then.The tradition survey can be carried out through number of ways such as post office, internet, phones, can be in a short period of time by seldom investigator, and the investigation much human does not receive the restriction of geographical conditions, and it is more flexible that the surveyee fills out the time ratio of question and answer volume.But the investigation colony that traditional survey is directed against is indeterminate, is not easy in time adjust strategy and carry out the user data excavation according to user profile;
Along with popularizing of network, proposed to realize the investigation of questionnaire in the prior art again through the internet for this reason, the surveyee clicks and submits the investigation that just can accomplish questionnaire to through filling in corresponding questionnaire on the net, uses flexible.
The inventor finds that there is following deficiency at least in prior art in realizing process of the present invention: existing survey mode based on browser realizes difficulty in the business of digital TV field.
Summary of the invention
In order in the business of digital TV field, to realize survey, improve user experience, the embodiment of the invention provides a kind of method of carrying out survey based on DTV, and said technical scheme is following:
The embodiment of the invention provides a kind of method of carrying out survey based on DTV, and said method comprises:
Set up the agreement between questionnaire survey server and the STB;
Said questionnaire survey server is issued to said STB with the survey graph text information;
Said STB receives said survey graph text information, and the questionnaire answer upload that the user is selected arrives said questionnaire survey server;
Said questionnaire survey server statistics survey result, with said survey as a result graph text information be issued to STB;
Said STB shows said survey graph text information as a result.
Saidly specifically comprise before the survey graph text information is issued to the step of said STB: said questionnaire survey server is selected the survey theme according to user property, and said survey theme is generated the survey graph text information.
Said with said survey as a result graph text information specifically comprise before being issued to the step of said STB: said questionnaire survey server generates survey graph text information as a result with the investigation result that counts.
Said questionnaire survey server also comprises dynamically and issuing.
The beneficial effect of the technical scheme that the embodiment of the invention provides is:
Set up the agreement between questionnaire survey server and the STB, receive the survey graph text information based on this agreement questionnaire survey server, the questionnaire answer upload that the user is selected is to questionnaire survey server; Questionnaire survey server statistics survey result, with survey as a result graph text information be issued to STB; STB shows survey graph text information as a result.Realize the survey in the business of digital TV field through said method, improved user experience, satisfied the needs in the practical application.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art; To do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below; Obviously, the accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the sketch map of the survey that provides of the embodiment of the invention;
Fig. 2 is a kind of flow chart that carries out the method for survey based on DTV that the embodiment of the invention provides.
Embodiment
For making the object of the invention, technical scheme and advantage clearer, will combine accompanying drawing that embodiment of the present invention is done to describe in detail further below.
In order in the multinomial business in bi-directional digital television field, to realize survey, improve user experience, referring to Fig. 1, Fig. 2, the embodiment of the invention provides a kind of method of carrying out survey based on DTV, and particular content is following:
Step 101: set up agreement complete between questionnaire survey server and the STB.
Step 102: it is professional that STB gets into the start information, with the own service state through two-way return network upload notifications questionnaire survey server.
STB own service state comprises: digital TV video frequency broadcasting service, digital television bidirectional interdynamic video business, digital television bidirectional information business, professional, the digital television opening ad information business of data broadcast of digital TV.
Step 103: questionnaire survey server is received the business state information that STB is uploaded in the step 102, and inquiring user details from database are selected the survey theme according to the User Detail that inquires.
Questionnaire survey server can select to issue the questionnaire theme according to DTV registered user details; Wherein, User's details all are to be stored in advance in the database, and the User Detail that from database, inquires comprises: user's card number, user area, user property (age, sex, occupation, political background etc.).
Questionnaire survey server can also be provided with dynamically and issue, for example time range, issue number of times, same user Different Strategies (allow duplication, do not allow duplication, allow back duplication at interval, with the professional binding of start information etc.) can be set;
Step 104: questionnaire survey server generates corresponding survey graph text information according to the survey theme of selecting.
Step 105: questionnaire survey server is issued to target set-top box through cable TV network with the survey graph text information that generates in the step 104.
Wherein, Because the requirement of digital television techniques, STB receive only the streamed packet of TS when receiving packet, therefore when STB sends packet; Must it be generated as TS stream, the survey graph text information be packed according to the private data packing manner of Moving Picture Experts Group-2.
Step 106: STB receives and preserves the survey graph text information that step 105 issues.
Wherein, STB can also comprise after preserving the survey information that issues: judge whether to show the survey picture and text page, comprise following 4 kinds of situation:
1, do not show the survey page; 2, show the survey page automatically, force users is submitted questionnaire to; 3, manually show the survey page, force users is not submitted questionnaire to; 4, show the survey page automatically, force users is not submitted questionnaire to.Concrete which kind of situation of selecting is relevant with operator, and the embodiment of the invention does not limit at this.
Step 107: set-top-box opening information service ending, the survey graph text information page that step display 106 is preserved.
Step 108: the user selects the survey answer from the survey graph text information page.
Wherein, at the survey graph text information page, the user can operate moving cursor and put selected answer place, and key submission questionnaire result is confirmed in operation; Or the corresponding numerical key of user by selecting is directly submitted questionnaire to.
When operator selects force users to submit questionnaire to, withdraw from the survey page automatically after withdrawing from the survey graph text information page or submit the questionnaire answer to by the user.When operator selects force users to submit questionnaire to, withdraw from survey automatically after the start information service ending;
Step 109: STB is uploaded the survey answer that the user selects in the step 108 through two-way return network and is arrived questionnaire survey server.
Step 110: the questionnaire survey server statistical findings, and relevant information is saved in the database.
Wherein, relevant information specifically comprises: how many users participate in investigation, information such as user's answer result.The information of preserving provides valid data for generating the investigation result page with further data mining; Be specially the answer that to select according to different user, further analyze different user crowd's behavior, hobby etc.
Step 111: the investigation result that questionnaire survey server counts step 110 generates survey graph text information as a result.
Step 112: questionnaire survey server with the survey that generates in the step 111 as a result graph text information be issued to STB through cable TV network.
Wherein, Because the requirement of digital television techniques, STB receive only the streamed packet of TS when receiving packet, therefore when STB sends packet; Must it be generated as TS stream, according to the private data packing manner of Moving Picture Experts Group-2 to survey as a result graph text information pack.
Step 113: STB with survey as a result the graph text information page be shown to the user.
Wherein, the survey graph text information page as a result can be a block diagram, shows the selecteed ratio of every kind of answer of per pass topic in the figure, and the user can be known the answer that other users select through this block diagram, understands other users' selection.
Wherein, When above-mentioned survey mode is applied in the digital TV video frequency broadcasting service; Need use standard SI (Service Information; Information on services) table issues the survey theme, can change the platform operation or according to the Electronic Program Guide programme information, show the survey graph text information according to set-top box users; For example: when the user changes platform to other channel from certain channel, can inquire that the user is to problem of satisfaction of channel and so on etc.
When above-mentioned survey mode is applied in the digital television bidirectional interdynamic video business, can show the survey graph text information according to the different program request video contents that the user selects; For example:, can inquire that some are directed against child's problem if the cartoon of program request is exactly that child is seeing probably.
When above-mentioned survey mode is applied in the digital television bidirectional information business, can show the survey graph text information according to the concrete information content of browsing that the user selects.When above-mentioned survey mode is applied in the digital television opening ad information business, can show the survey graph text information with start information strategy according to user's information content of starting shooting.
In sum; The embodiment of the invention provides a kind of method of carrying out survey based on DTV; Set up the agreement between questionnaire survey server and the STB; Receive and preserve the survey graph text information based on this agreement questionnaire survey server, the questionnaire answer upload that the user is selected is to questionnaire survey server; Questionnaire survey server statistics is also preserved the survey result, with survey as a result graph text information be issued to STB; STB shows survey graph text information as a result.Realize the survey in the business of digital TV field through said method, improved user experience, satisfied the needs in the practical application.
More than be merely preferred embodiment of the present invention, or not all within spirit of the present invention and principle in order to restriction the present invention, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (4)
1. a method of carrying out survey based on DTV is characterized in that, said method comprises:
Set up the agreement between questionnaire survey server and the STB;
Said questionnaire survey server is issued to said STB with the survey graph text information;
Said STB receives and preserves said survey graph text information;
Said STB selects the survey graph text information to show from the survey graph text information of being preserved according to changing the video content or the selected information content of set-top box users of platform operation, Electronic Program Guide programme information, the program request of set-top box users institute;
The questionnaire answer upload that the user is selected arrives said questionnaire survey server;
Said questionnaire survey server statistics survey result, with survey as a result graph text information be issued to said STB; And
Said STB shows said survey graph text information as a result.
2. the method for claim 1; It is characterized in that; Saidly specifically comprise before the survey graph text information is issued to the step of said STB: the User Detail of storing in the database of said questionnaire survey server according to said questionnaire survey server is selected the survey theme; Said survey theme is generated the survey graph text information, and wherein said User Detail comprises user's card number, user area and user property.
3. the method for claim 1; It is characterized in that; Said with survey as a result graph text information specifically comprise before being issued to the step of said STB: said questionnaire survey server generates survey graph text information as a result with the investigation result that counts.
4. the method for claim 1 is characterized in that, said questionnaire survey server also comprises dynamically and issuing.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2009102387253A CN101720019B (en) | 2009-11-23 | 2009-11-23 | Method for performing questionnaire survey based on digital television |
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| CN2009102387253A CN101720019B (en) | 2009-11-23 | 2009-11-23 | Method for performing questionnaire survey based on digital television |
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| CN101720019A CN101720019A (en) | 2010-06-02 |
| CN101720019B true CN101720019B (en) | 2012-11-21 |
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Families Citing this family (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102123306A (en) * | 2010-12-30 | 2011-07-13 | 广州杰赛科技股份有限公司 | User interaction method based on digital TV network |
| CN102164324A (en) * | 2011-02-16 | 2011-08-24 | 深圳创维数字技术股份有限公司 | Set top box and information interactive system and method of set top box |
| CN102724549A (en) * | 2012-05-29 | 2012-10-10 | 中兴通讯股份有限公司 | IPTV (Internet protocol television) system and application method thereof |
| CN102970586A (en) * | 2012-11-14 | 2013-03-13 | 四川长虹电器股份有限公司 | On-line web survey method of intelligent television |
| CN103024577A (en) * | 2012-12-24 | 2013-04-03 | 深圳市迪威特文化科技有限公司 | Method and system for interacting through television |
| TWI621090B (en) * | 2016-06-15 | 2018-04-11 | Dynamic survey method | |
| CN110288394A (en) * | 2019-06-20 | 2019-09-27 | 徐州独角兽信息科技有限公司 | One kind carrying out questionnaire survey wire examination method based on DTV |
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| CN1320336A (en) * | 1998-08-26 | 2001-10-31 | 联合视频制品公司 | Television message system |
| CN101222609A (en) * | 2008-01-28 | 2008-07-16 | 天栢宽带网络科技（上海）有限公司 | Audience investigation system based on bidirectional digital television techniques |
| CN101420583A (en) * | 2008-11-20 | 2009-04-29 | 四川长虹电器股份有限公司 | Investigating method based on digital television bidirectional network |
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- 2009-11-23 CN CN2009102387253A patent/CN101720019B/en active Active
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1320336A (en) * | 1998-08-26 | 2001-10-31 | 联合视频制品公司 | Television message system |
| CN101222609A (en) * | 2008-01-28 | 2008-07-16 | 天栢宽带网络科技（上海）有限公司 | Audience investigation system based on bidirectional digital television techniques |
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Non-Patent Citations (1)
| Title |
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